WO2015008441A1 - Ad server device and program - Google Patents

Ad server device and program Download PDF

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Publication number
WO2015008441A1
WO2015008441A1 PCT/JP2014/003518 JP2014003518W WO2015008441A1 WO 2015008441 A1 WO2015008441 A1 WO 2015008441A1 JP 2014003518 W JP2014003518 W JP 2014003518W WO 2015008441 A1 WO2015008441 A1 WO 2015008441A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
screen
display
application
unit
Prior art date
Application number
PCT/JP2014/003518
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French (fr)
Japanese (ja)
Inventor
温人 須山
将良 柳瀬
Original Assignee
ソフトバンクモバイル株式会社
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Filing date
Publication date
Application filed by ソフトバンクモバイル株式会社 filed Critical ソフトバンクモバイル株式会社
Publication of WO2015008441A1 publication Critical patent/WO2015008441A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertisement providing device and a program.
  • Patent Document 1 JP 2013-105030 A
  • the activation instruction detection unit that detects the activation instruction of the application and the application screen generated by the application when the activation instruction detection unit detects the activation instruction of the application are first displayed.
  • An application display control unit that displays on the layer, and an advertisement display control unit that displays an advertisement screen on a second display layer that is higher than the first display layer when the activation instruction detection unit detects an application activation instruction.
  • An advertisement providing device is provided.
  • the advertisement providing apparatus may be equipped with a platform, and the first display layer may be an application layer in this platform.
  • the second display layer may be a higher layer than the telephone layer in the platform and a lower layer than the system error layer.
  • the advertisement providing apparatus may further include a lock screen display instruction detection unit that detects a lock screen display instruction that restricts an input operation, and the advertisement display control unit includes a lock screen display instruction detection unit that displays a lock screen display instruction. May be displayed on the key guard layer in the platform instead of the lock screen, or the advertisement screen may be displayed on a display layer higher than the key guard layer.
  • the advertisement display control unit detects the lock screen display instruction and displays the advertisement screen on a display layer higher than the key guard layer when the lock screen display instruction detection unit detects the lock screen display instruction.
  • the advertisement screen may be hidden according to the input, and a lock release screen that accepts a lock screen release operation may be displayed.
  • the advertisement providing apparatus may further include an application type acquisition unit that acquires a type of an application for which the activation instruction detection unit has detected the activation instruction, and the advertisement display control unit displays an advertisement screen based on the type of the application. You may control.
  • the advertisement display control unit may select an advertisement screen corresponding to the type of application acquired by the application type acquisition unit from a plurality of advertisement screens and display the selected advertisement screen on the second display layer.
  • the advertisement display control unit may display the advertisement screen on the second display layer according to the display time corresponding to the type of application acquired by the application type acquisition unit.
  • the advertisement display control unit may determine the application type acquired by the application type acquisition unit in advance without displaying the advertisement screen on the second display layer when the application type is a predetermined application type.
  • the advertisement screen may be displayed on the second display layer when it is not the type of the displayed application.
  • the advertisement display control unit receives an instruction to hide the advertisement screen together with the advertisement screen when the type of the application acquired by the application type acquisition unit is a predetermined type of application.
  • a hidden reception object may be displayed.
  • the activation instruction detection unit displays the advertisement screen on the second display layer, the activation instruction is detected again, and the time between the previous detection and the current detection is determined in advance.
  • the advertisement display control unit may display the advertisement screen on the second display layer. If the time between the previous detection and the current detection is equal to or less than a predetermined time, the advertisement display control is performed. The unit may not display the advertisement screen on the second display layer.
  • the advertisement providing device includes: a sound acquisition unit that acquires sound around the advertisement supply device; and an advertisement screen selection unit that selects an advertisement screen displayed by the advertisement display control unit based on the sound acquired by the sound acquisition unit. Furthermore, you may prepare.
  • the advertisement screen selecting unit may identify a television CM output around the advertisement providing device based on the sound acquired by the sound obtaining unit, and the advertisement is selected based on the identified television CM. You may select the advertising screen which a display control part displays.
  • the advertisement providing device includes an image acquisition unit that acquires an image around the advertisement providing device, and an advertisement screen selection unit that selects an advertisement screen displayed by the advertisement display control unit based on the image acquired by the image acquisition unit. Furthermore, you may prepare.
  • the advertisement providing device selects a temperature acquisition unit that acquires a temperature around the advertisement providing device and an advertisement screen corresponding to the temperature acquired by the temperature acquisition unit as an advertisement screen displayed by the advertisement display control unit. May be further included.
  • the advertisement providing device includes an acceleration acquisition unit that acquires acceleration of the advertisement providing device, a state determination unit that determines a state of the advertisement provision device based on the acceleration acquired by the acceleration acquisition unit, and an advertisement that is determined by the state determination unit You may further provide the advertisement screen selection part which selects the advertisement screen which an advertisement display control part displays based on the state of a provision apparatus.
  • a program for causing a computer to function as the advertisement providing apparatus is provided.
  • FIG. 1 schematically shows an example of a functional configuration of a mobile phone.
  • the example of a display by a mobile telephone is shown schematically.
  • Another example of an advertisement screen is shown roughly.
  • the other example of a display by a mobile telephone is shown roughly.
  • the other example of a display by a mobile telephone is shown roughly.
  • FIG. 1 schematically shows an example of a communication environment of the mobile phone 100.
  • the mobile phone 100 may be an example of an advertisement providing device.
  • the mobile phone 100 communicates with the advertisement providing server 200 via the network 10.
  • the network 10 may include the Internet and a telephone network.
  • the mobile phone 100 receives the advertisement screen from the advertisement providing server 200.
  • the advertisement screen may be image data including an advertisement.
  • the image data including the advertisement may be a still image or a moving image.
  • the mobile phone 100 displays an advertisement screen when a predetermined condition is satisfied.
  • the mobile phone 100 when the mobile phone 100 detects an application activation instruction, the mobile phone 100 displays an advertisement screen on a display layer higher than a display layer on which an application screen generated by the application is displayed.
  • An application may be called an application.
  • the mobile phone 100 hides the advertisement screen after a predetermined time has elapsed since the still image advertisement screen was displayed and after the moving image advertisement screen has ended. Thereby, the application screen of the application started during the advertisement screen display can be visually recognized by the user. As described above, according to the mobile phone 100 according to the present embodiment, it is possible to efficiently provide advertisements to the user by using the time from when an application activation instruction is detected until the application is activated. .
  • the predetermined time for displaying the still image advertisement screen may be set as a default in the mobile phone 100 and may be changeable. Further, the display time may be associated with each advertisement screen, and the mobile phone 100 may display according to the time.
  • the mobile phone 100 displays the advertisement screen instead of the lock screen or on a layer higher than the display layer that displays the lock screen. Thereby, the opportunity to provide an advertisement screen to a user can be increased.
  • FIG. 2 schematically shows a functional configuration of the mobile phone 100.
  • the mobile phone 100 includes a display unit 102, an input reception unit 104, a start instruction detection unit 106, an application type acquisition unit 108, an application display control unit 110, an advertisement display control unit 112, an advertisement screen storage unit 114, an advertisement screen acquisition unit 116, Lock screen display instruction detection unit 118, advertisement screen selection unit 120, user information acquisition unit 122, audio acquisition unit 124, image acquisition unit 126, acceleration acquisition unit 128, state determination unit 130, temperature acquisition unit 132, and position acquisition unit 134 Is provided.
  • the mobile phone 100 may include only a part of the configuration without including all of these configurations.
  • the display unit 102 is a display such as a liquid crystal display and an organic EL display.
  • the display unit 102 may be capable of touch input.
  • the input reception unit 104 receives input from the user.
  • the input receiving unit 104 may receive a touch input on the display unit 102.
  • the input receiving unit 104 may receive an input for the physical key.
  • the activation instruction detection unit 106 detects an activation instruction of the application. For example, when the input reception unit 104 receives an input for an application icon displayed on the display unit 102, the activation instruction detection unit 106 detects the input as an application activation instruction.
  • the application type acquisition unit 108 acquires the type of application for which the activation instruction detection unit 106 has detected the activation instruction.
  • the type of app may be the name of the app. Further, the application type may be a package name of the application. Further, the application type may be an application category.
  • the category of the application may include mail, browser, SNS / communication, map / navigation, game, and the like. For example, the application type acquisition unit 108 determines the application category by referring to a correspondence table between the application name or package name and the application category.
  • the application display control unit 110 displays an application screen generated by the application on the first display layer when the activation instruction detection unit 106 detects the activation instruction of the application.
  • displaying the application screen on the first display layer may mean forming the application screen on the first display layer. That is, displaying the application screen on the first display layer may include forming the application screen on the first display layer in a state where the application screen is covered with another display layer and cannot be visually recognized by the user.
  • the first display layer may be a layer that displays an application screen generated by an application among a plurality of display layers.
  • the first display layer is an application layer in an Android OS.
  • the Android OS may be an example of a platform.
  • the advertisement display control unit 112 displays the advertisement screen on the second display layer higher than the first display layer when the activation instruction detection unit 106 detects the activation instruction of the application.
  • the second display layer may be a higher layer than the layer that displays the application screen generated by the application among the plurality of display layers.
  • the second display layer is a higher layer than the phone layer in the Android OS and is a lower layer than the system error layer.
  • the advertisement display control unit 112 may hide the advertisement screen in response to detection of an incoming call. Thereby, when an incoming call is received while the advertisement screen is displayed, the incoming call screen can be made visible.
  • the advertisement display control unit 112 displays the advertisement screen on the second display layer and the activation instruction detection unit detects the activation instruction of the application again, the time between the previous detection and the current detection is determined in advance.
  • the advertisement screen is displayed on the second display layer when it is longer than the predetermined time, and the advertisement screen is displayed on the second display layer when the time between the previous detection and the current detection is less than a predetermined time. It does not have to be displayed.
  • the application screen can be provided without providing the advertisement screen, and the user is bothered. Can be prevented.
  • the advertisement display control unit 112 may change the display direction of the advertisement screen according to the advertisement screen to be displayed. For example, when the advertisement screen is a horizontally long image, the advertisement screen is displayed by aligning the horizontal direction of the advertisement screen with the long side direction of the display unit 102.
  • the advertisement display control unit 112 may display an advertisement screen including link information to a web page related to the advertisement screen. When the advertisement screen is selected, the web page linked by the link information included in the advertisement screen May be displayed.
  • the advertisement display control unit 112 may acquire the advertisement screen stored in the advertisement screen storage unit 114 and display it on the second display layer.
  • the advertisement screen storage unit 114 stores a plurality of advertisement screens.
  • the advertisement screen storage unit 114 may store the advertisement screen acquired by the advertisement screen acquisition unit 116 from the advertisement providing server 200.
  • the advertisement screen acquisition unit 116 receives the advertisement screen from the advertisement providing server 200.
  • the advertisement screen acquisition unit 116 receives an advertisement screen distributed by the advertisement providing server 200. Further, the advertisement screen acquisition unit 116 may transmit an advertisement screen acquisition request to the advertisement providing server 200 and receive the advertisement screen as a response.
  • the advertisement display control unit 112 may control the display of the advertisement screen based on the type of application acquired by the application type acquisition unit 108. For example, the advertisement display control unit 112 selects, from the advertisement screen storage unit 114, an advertisement screen corresponding to the type of the application acquired by the application type acquisition unit 108 among the plurality of advertisement screens stored in the advertisement screen storage unit 114. Display on the second display layer. For example, the advertisement display control unit 112 compares the application type stored in the advertisement screen storage unit 114 in association with each of the plurality of advertisement screens with the application type acquired by the application type acquisition unit 108. , Select the ad screen that matches the app type.
  • Each of the plurality of advertisement screens may be associated with an application type related to the content of the advertisement. Thereby, the advertisement relevant to the said application can be provided with respect to the user who instruct
  • an application screen that is desired to be provided more times to the user may be associated with an application type having a higher use frequency. Thereby, it is possible to improve the possibility that an advertisement screen that is desired to be provided to the user more times is provided to the user.
  • the advertisement display control unit 112 may display the advertisement screen on the second display layer according to the display time corresponding to the type of application acquired by the application type acquisition unit 108.
  • the advertisement display control unit 112 may determine the display time by referring to the display time previously associated with each of the plurality of application types. Thereby, the advertisement screen can be displayed for a time corresponding to the type of application.
  • a longer display time may be associated with an application type that takes longer to start.
  • the advertisement display control unit 112 can increase the display time for displaying the advertisement screen as the application that takes more time to start is started. In other words, the display time for displaying the advertisement screen can be shortened as the application that takes less time to start is started.
  • the advertisement display control unit 112 does not display an advertisement screen when the application type acquired by the application type acquisition unit 108 is a predetermined application type, and does not display an advertisement screen when it is not a predetermined application type.
  • the screen may be displayed on the second display layer.
  • the advertisement display control unit 112 does not display an advertisement screen for an application that requires more immediacy such as a telephone application. Accordingly, it is possible to prevent the start of the operation of the application from being delayed due to the display of the advertisement screen even though the application requiring immediacy is activated.
  • the lock screen display instruction detection unit 118 detects a lock screen display instruction in which an input operation is restricted.
  • the lock screen display instruction detection unit 118 for example, after the mobile phone 100 is turned on, after returning from the power-off state, after a predetermined time has elapsed since the return from the power-off state, etc. Detects the output lock screen display instruction.
  • the advertisement display control unit 112 may display an advertisement screen instead of the lock screen when the lock screen display instruction detection unit 118 detects a lock screen display instruction. For example, when the mobile phone 100 is an Android terminal, the advertisement display control unit 112 displays an advertisement screen on the key guard layer in the Android OS instead of the lock screen.
  • the advertisement display control unit 112 may display the advertisement screen including a release reception object that accepts a lock screen release operation.
  • the mobile phone 100 displays a lock release screen including the lock release object.
  • the lock release object may be any of an object that receives an input of a pattern for releasing the lock, an object that receives an input of a lock number for releasing the lock, and an object that receives an input of a password for releasing the lock.
  • the advertisement display control unit 112 may display the lock release object instead of the release reception object on the advertisement screen.
  • the advertisement display control unit 112 may display one advertisement screen instead of the lock screen. Further, the advertisement display control unit 112 may sequentially switch and display a plurality of advertisement screens instead of the lock screen.
  • the advertisement display control unit 112 may display the advertisement screen on a layer higher than the display layer that displays the lock screen when the lock screen display instruction detection unit 118 detects the lock screen display instruction. For example, when the mobile phone 100 is an Android terminal, the advertisement display control unit 112 displays an advertisement screen on a layer higher than the key guard layer in the Android OS.
  • the advertisement display control unit 112 may hide the advertisement screen after a predetermined time has elapsed when the still image advertisement screen is displayed in a layer higher than the display layer displaying the lock screen. Moreover, the advertisement display control unit 112 may hide the advertisement screen after the movie ends when the advertisement screen of the movie is displayed in a layer higher than the display layer that displays the lock screen. As a result, the lock screen can be visually recognized by the user, and input to the lock screen can be performed, so that the user can perform an unlock operation.
  • the advertisement screen selection unit 120 selects an advertisement screen displayed by the advertisement display control unit 112. For example, the advertisement screen selection unit 120 selects an advertisement screen to be displayed from a plurality of advertisement screens stored in the advertisement screen storage unit 114 according to the user information acquired by the user information acquisition unit 122. The advertisement screen selection unit 120 may select an advertisement screen based on information about the user such as age, sex, height, weight, occupation, and hobbies.
  • the advertisement screen selection unit 120 may store the selected advertisement screen. Then, when the advertisement display control unit 112 displays the advertisement screen, the selected advertisement screen may be transmitted to the advertisement display control unit 112. As described above, the advertisement screen selection unit 120 selects the advertisement screen in advance before the advertisement display control unit 112 displays the advertisement screen, so that the selection process is performed when the advertisement display control unit 112 displays the advertisement screen.
  • the advertisement screen can be displayed in a shorter time compared to the case where it is performed.
  • the voice acquisition unit 124 acquires the voice around the mobile phone 100.
  • the voice acquisition unit 124 may acquire voice around the mobile phone 100 via a microphone included in the mobile phone 100.
  • the sound acquisition unit 124 may receive the sound recorded by the sound collection device from the sound collection device arranged around the mobile phone 100.
  • the advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the voice acquired by the voice acquisition unit 124. For example, the advertisement screen selection unit 120 selects an advertisement screen related to a keyword included in the voice acquired by the voice acquisition unit 124 from among a plurality of advertisement screens. For example, the advertisement screen selection unit 120 selects an advertisement screen in which the degree of matching between a keyword associated with each of the plurality of advertisement screens and a keyword included in the voice acquired by the voice acquisition unit 124 exceeds a predetermined threshold. , Select as the advertising screen to be displayed.
  • the advertisement screen selection unit 120 identifies the TV CM output around the mobile phone 100 based on the voice acquired by the voice acquisition unit 124, and selects the advertisement screen based on the identified TV CM. May be.
  • the advertisement screen selection unit 120 holds audio data of a plurality of TV CMs in advance, and the degree of coincidence between the audio data and the audio acquired by the audio acquisition unit 124 exceeds a predetermined threshold value
  • the advertisement screen selection unit 120 may transmit the sound acquired by the sound acquisition unit 124 to the advertisement providing server 200 and receive information about the television CM corresponding to the transmitted sound from the advertisement providing server 200.
  • the application is activated or the lock screen is displayed.
  • the advertisement content related to the product can be provided at the timing of.
  • the advertisement screen includes a link to a website where the product included in the advertisement can be purchased, the user can promptly purchase the product of interest.
  • the image acquisition unit 126 acquires an image around the mobile phone 100.
  • the image acquisition unit 126 may acquire an image around the mobile phone 100 via a camera included in the mobile phone 100.
  • the image acquisition unit 126 may receive an image captured by the imaging device from an imaging device arranged around the mobile phone 100.
  • the advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the image acquired by the image acquisition unit 126. For example, the advertisement screen selection unit 120 selects an advertisement screen that includes a portion similar to the image acquired by the image acquisition unit 126 from among a plurality of advertisement screens.
  • the advertisement screen selection unit 120 for example, includes an image feature amount associated with each of a plurality of advertisement screens, an image feature amount of the image acquired by the image acquisition unit 126, or a partial image and an image feature amount of the acquired image. An advertisement screen whose matching degree exceeds a predetermined threshold is selected as an advertisement screen to be displayed.
  • the acceleration acquisition unit 128 acquires the acceleration of the mobile phone 100.
  • the acceleration acquisition unit 128 may acquire the acceleration of the mobile phone 100 via an acceleration sensor included in the mobile phone 100.
  • the state determination unit 130 determines the state of the mobile phone 100 based on the acceleration acquired by the acceleration acquisition unit 128.
  • the state determination unit 130 uses the acceleration acquired by the acceleration acquisition unit 128 to determine whether the mobile phone 100 is carried by a walking user, carried by a running user, or not moved. Judgment based on. In addition, the state determination unit 130 determines that the mobile phone 100 is located in a car, and is located in a train. The state determination unit 130 stores the acceleration variation patterns of the plurality of states in advance, and determines the state by comparing the acceleration variation pattern with the acceleration variation pattern acquired by the acceleration acquisition unit 128. It's okay.
  • the advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the state of the mobile phone 100 determined by the state determination unit 130. For example, when the state of the mobile phone 100 is possessed by a running user, the advertisement screen selection unit 120 is related to running, such as an advertisement for drinks, shoes, and a gym. Select an advertising screen. In addition, when the mobile phone 100 is in a state where the mobile phone 100 is located in the automobile, the advertisement screen selection unit 120 selects an advertisement related to the automobile, such as an advertisement such as a car part or a road map. It's okay. Thereby, the advertisement display control unit 112 can provide the user with an advertisement screen related to the state of the mobile phone 100.
  • the temperature acquisition unit 132 acquires the ambient temperature of the mobile phone 100.
  • the temperature acquisition unit 132 may acquire the temperature around the mobile phone 100 via a temperature sensor included in the mobile phone 100. Further, the temperature acquisition unit 132 may receive a temperature measured by the temperature sensor from a temperature sensor arranged around the mobile phone 100.
  • the advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the temperature acquired by the temperature acquisition unit 132. For example, the advertisement screen selection unit 120 selects an advertisement screen corresponding to the temperature acquired by the temperature acquisition unit 132 from among a plurality of advertisement screens. The advertisement screen selection unit 120 may select the advertisement screen to be displayed based on the result of comparing the temperature associated with each of the plurality of advertisement screens with the temperature acquired by the temperature acquisition unit 132. For example, the advertisement screen selection unit 120 may select an advertisement screen associated with a temperature that matches the temperature acquired by the temperature acquisition unit 132, and a temperature range including the temperature acquired by the temperature acquisition unit 132 is supported. The attached advertisement screen may be selected. Thereby, for example, it is possible to provide the user with an advertisement screen suitable for each of cases where the periphery of the mobile phone 100 is hot and cold.
  • the location acquisition unit 134 acquires location information of the mobile phone 100.
  • the location acquisition unit 134 may acquire location information of the mobile phone 100 via a GPS sensor provided in the mobile phone 100.
  • the advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the position information acquired by the position acquisition unit 134. For example, the advertisement screen selection unit 120 selects an advertisement screen corresponding to the position information acquired by the position acquisition unit 134 from the plurality of advertisement screens. The advertisement screen selection unit 120 may select an advertisement screen to be displayed based on the comparison result between the position information associated with each of the plurality of advertisement screens and the position information acquired by the position acquisition unit 134. For example, the advertisement screen selection unit 120 may select an advertisement screen associated with position information that matches the position information acquired by the position acquisition unit 134, and the position information including the position information acquired by the position acquisition unit 134 may be selected. You may select the advertising screen with which the range was matched. Thereby, an advertisement screen related to the place where the mobile phone 100 is located and the place where the mobile phone 100 was located can be provided to the user.
  • the advertisement screen selection unit 120 acquires the sound acquired by the sound acquisition unit 124, the image acquired by the image acquisition unit 126, the state of the mobile phone 100 determined by the state determination unit 130, the temperature acquired by the temperature acquisition unit 132, and the position acquisition.
  • the advertisement screen may be selected based on a plurality of pieces of position information acquired by the unit 134. For example, when the temperature acquired by the temperature acquisition unit 132 is higher than a predetermined temperature, the advertisement screen selection unit 120 displays an advertisement for a restaurant located near the position indicated by the position information acquired by the position acquisition unit 134. Select the advertising screen to include. Further, the advertisement screen selection unit 120 may further select an advertisement screen based on the time.
  • the advertisement screen selection unit 120 includes the user information acquired by the user information acquisition unit 122, the sound acquired by the audio acquisition unit 124, the image acquired by the image acquisition unit 126, the state of the mobile phone 100 determined by the state determination unit 130, the temperature
  • the temperature acquired by the acquisition unit 132 and the position information acquired by the position acquisition unit 134 may be transmitted to the advertisement providing server 200 via the advertisement screen acquisition unit 116.
  • the advertisement screen transmitted from the advertisement providing server 200 based on the transmitted information may be acquired via the advertisement screen acquisition unit 116.
  • FIG. 3 schematically shows a display example by the mobile phone 100.
  • FIG. 3 shows a state in which the mobile phone 100 is displaying the standby screen 152 (a), a state in which the advertisement screen 154 is displayed (b), and a state in which the application screen 158 is displayed (c). It shows.
  • the activation instruction detection unit 106 detects the activation instruction. Then, in response to the activation instruction detecting unit 106 detecting the activation instruction, the application display control unit 110 displays the application screen 158 on the first display layer, and the advertisement display control unit 112 displays the advertisement screen 154 as the second display. Display on layer. As shown in FIG. 3B, the advertisement screen 154 is displayed on a higher layer than the application screen 158, so that the user can visually recognize the advertisement screen 154.
  • the advertisement display control unit 112 may display a close button 156 together with the advertisement screen 154.
  • the close button 156 may be an example of a non-display receiving object that receives an instruction to hide the advertisement screen 154.
  • the advertisement display control unit 112 hides the advertisement screen 154 when the close button 156 is selected. That is, by selecting the close button 156, the user can cancel the advertisement screen 154 and make the application screen 158 quickly visible.
  • the advertisement display control unit 112 displays a close button 156 when the application type acquired by the application type acquisition unit 108 is a predetermined application, and closes the button 156 when the application type is not a predetermined application. Is not displayed. Thereby, an advertisement display can be canceled only for a specific application among a plurality of applications.
  • the advertisement display control unit 112 may display the remind tab 160 when the advertisement screen 154 is hidden. Then, the advertisement display control unit 112 may re-display the hidden advertisement screen 154 when the remind tab 160 is selected. Accordingly, the advertisement screen 154 can be provided to a user who missed the advertisement screen 154, a user who wants to reconfirm the advertisement screen 154, and the like.
  • the remind tab 160 may be associated with an advertisement screen 154 that has been hidden immediately before.
  • FIG. 4 schematically shows another example of the advertisement screen 154.
  • the advertisement screen 154 may be a partial size of the display screen 150. This allows the user to check the activation status of the application while browsing the advertisement screen 154.
  • FIG. 5 schematically shows another display example by the mobile phone 100.
  • FIG. 5 shows a display off state (a), a state (b) in which the advertisement screen 162 is displayed, and a state (c) in which the lock release screen 166 is displayed.
  • the lock screen display instruction detection unit 118 detects the lock screen display instruction. Then, in response to the lock screen display instruction detection unit 118 detecting the lock screen display instruction, the advertisement display control unit 112 displays the advertisement screen 162 on the second display layer.
  • FIG. 5 illustrates a case where the advertisement display control unit 112 displays the advertisement screen 162 on the key guard layer instead of the lock screen.
  • the advertisement display control unit 112 may display the advertisement screen 162 including the lock release button 164.
  • the unlock button 164 may be an example of a release acceptance object. Thereby, it is possible to accept an unlock instruction on the advertisement screen 162.
  • the unlock screen 166 may be displayed so as to be visible to the user. The user can release the lock by performing an unlock operation on the displayed unlock screen 166.
  • FIG. 6 schematically shows another display example by the mobile phone 100.
  • FIG. 6 shows a state (a) in which the mobile phone 100 displays the advertisement screen 168, a state (b) in which the advertisement screen 172 is displayed, and a state (c) in which the unlock screen 166 is displayed. It shows.
  • FIG. 6A shows an example in which the advertisement display control unit 112 displays an advertisement screen 168 instead of the lock screen.
  • the advertisement display control unit 112 may display the advertisement screen 168 including the release acceptance object 170.
  • the advertisement display control unit 112 may determine that a lock release instruction has been received when a flick operation or a swipe operation on the release reception object 170 is received.
  • the advertisement display control unit 112 receives a lock release instruction when a flick operation or a swipe operation in a direction to open the lid of the image representing the bottle included in the advertisement screen 168 is received. judge. Then, the advertisement display control unit 112 displays the advertisement screen 172 associated with the advertisement screen 168.
  • the advertisement screen 172 includes an image of a bottle with the bottle lid open. Thereby, when the user performs a release operation, the advertisement screen can be moved according to the release operation, and the advertising effect can be improved.
  • the animation may be executed in response to receiving an instruction for the cancellation receiving object 170. For example, when a flick operation or a swipe operation in a direction in which the bottle lid is opened is received on the advertisement screen 168, an animation for opening the bottle lid is displayed.
  • each unit of the mobile phone 100 may be realized by hardware or may be realized by software. Further, it may be realized by a combination of hardware and software. Further, the computer may function as the mobile phone 100 by executing the program.
  • the program may be installed in a computer constituting at least a part of the mobile phone 100 from a computer-readable medium or a storage device connected to a network.
  • a program that is installed in a computer and causes the computer to function as the mobile phone 100 according to the present embodiment works on a CPU or the like to cause the computer to function as each unit of the mobile phone 100.
  • Information processing described in these programs functions as a specific means in which software and hardware resources of the mobile phone 100 cooperate by being read by a computer. And by carrying out the calculation or processing of information according to the purpose of use of the computer in the present embodiment by these specific means, it is possible to construct a specific mobile phone 100 according to the purpose of use.
  • the advertisement providing server 200 includes a data unit having a CPU, a ROM, a RAM, a communication interface, an input unit such as a keyboard, a touch panel, and a microphone, an output unit such as a display and a speaker, and a storage unit such as a memory and an HDD.
  • a data unit having a CPU, a ROM, a RAM, a communication interface, an input unit such as a keyboard, a touch panel, and a microphone, an output unit such as a display and a speaker, and a storage unit such as a memory and an HDD.
  • the Android OS has been described as an example of the platform, but the present invention is not limited to this.
  • the platform may be another OS.
  • the above-described application layer in the Android OS may be a display layer defined for displaying an application in another OS.
  • the above-described phone layer in the Android OS may be a display layer defined for displaying an event related to a phone in another OS.
  • the system error layer in the Android OS described above may be a display layer defined for displaying a system error in another OS.
  • the key guard layer in the above-described Android OS may be a display layer defined for displaying a lock screen in another OS.
  • the mobile phone 100 is described as an example of the advertisement providing device, but the present invention is not limited to this.
  • the advertisement providing device may be a tablet terminal, for example.

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Abstract

While devices that display an ad on a standby screen in response to a user control input to the standby screen are known, there exists a need for a technology whereby ads can be served to users more efficiently. Provided is an ad server device provided with: a startup command detection unit for detecting a startup command of an app; an app display control unit which, when the startup command detection unit has detected startup of an app, displays in a first display layer an app screen produced by the app; and an ad display control unit which, when the startup command detection unit has detected the startup of an app, displays an ad screen in a second display layer of higher order than the first display layer.

Description

広告提供装置及びプログラムAdvertisement providing apparatus and program
　本発明は、広告提供装置及びプログラムに関する。 The present invention relates to an advertisement providing device and a program.
　待受画面上でのユーザ操作に応じて、待受画面上に広告を表示する装置が知られていた。（例えば、特許文献１参照）。
　［先行技術文献］
　［特許文献］
　［特許文献１］特開２０１３－１０５０３０号公報 An apparatus that displays an advertisement on a standby screen in response to a user operation on the standby screen has been known. (For example, refer to Patent Document 1).
[Prior art documents]
[Patent Literature]
[Patent Document 1] JP 2013-105030 A
　しかし、より効率的にユーザに対して広告を提供する技術が求められていた。 However, there has been a demand for technology that can provide advertisements to users more efficiently.
　本発明の第１の態様によれば、アプリの起動指示を検知する起動指示検知部と、起動指示検知部がアプリの起動指示を検知した場合に、アプリにより生成されるアプリ画面を第１表示レイヤに表示するアプリ表示制御部と、起動指示検知部がアプリの起動指示を検知した場合に、第１表示レイヤよりも上位の第２表示レイヤに広告画面を表示する広告表示制御部とを備える広告提供装置が提供される。 According to the first aspect of the present invention, the activation instruction detection unit that detects the activation instruction of the application and the application screen generated by the application when the activation instruction detection unit detects the activation instruction of the application are first displayed. An application display control unit that displays on the layer, and an advertisement display control unit that displays an advertisement screen on a second display layer that is higher than the first display layer when the activation instruction detection unit detects an application activation instruction. An advertisement providing device is provided.
　上記広告提供装置は、プラットフォームを搭載していてよく、第１表示レイヤは、このプラットフォームにおけるアプリケーションレイヤであってよい。上記広告提供装置において、第２表示レイヤは、プラットフォームにおける電話レイヤよりも上位のレイヤであり、かつ、システムエラーレイヤよりも下位のレイヤであってよい。上記広告提供装置は、入力操作が制限されるロック画面の表示指示を検知するロック画面表示指示検知部をさらに備えてよく、広告表示制御部は、ロック画面表示指示検知部がロック画面の表示指示を検知した場合に、ロック画面に代えて広告画面をプラットフォームにおけるキーガードレイヤに表示する又はキーガードレイヤよりも上位の表示レイヤに広告画面を表示してよい。上記広告提供装置において、広告表示制御部は、ロック画面表示指示検知部がロック画面の表示指示を検知して、キーガードレイヤよりも上位の表示レイヤに広告画面を表示した場合に、広告画面に対する入力に従って広告画面を非表示にして、ロック画面の解除操作を受け付けるロック解除画面を表示してよい。 The advertisement providing apparatus may be equipped with a platform, and the first display layer may be an application layer in this platform. In the advertisement providing apparatus, the second display layer may be a higher layer than the telephone layer in the platform and a lower layer than the system error layer. The advertisement providing apparatus may further include a lock screen display instruction detection unit that detects a lock screen display instruction that restricts an input operation, and the advertisement display control unit includes a lock screen display instruction detection unit that displays a lock screen display instruction. May be displayed on the key guard layer in the platform instead of the lock screen, or the advertisement screen may be displayed on a display layer higher than the key guard layer. In the advertisement providing device, the advertisement display control unit detects the lock screen display instruction and displays the advertisement screen on a display layer higher than the key guard layer when the lock screen display instruction detection unit detects the lock screen display instruction. The advertisement screen may be hidden according to the input, and a lock release screen that accepts a lock screen release operation may be displayed.
　上記広告提供装置は、起動指示検知部が起動指示を検知したアプリの種類を取得するアプリ種類取得部をさらに備えてよく、広告表示制御部は、アプリの種類に基づいて、広告画面の表示を制御してよい。上記広告提供装置において、広告表示制御部は、複数の広告画面から、アプリ種類取得部が取得したアプリの種類に対応する広告画面を選択して第２表示レイヤに表示してよい。上記広告提供装置において、広告表示制御部は、アプリ種類取得部が取得したアプリの種類に対応する表示時間に従って、広告画面を第２表示レイヤに表示してよい。上記広告提供装置において、広告表示制御部は、アプリ種類取得部が取得したアプリの種類が、予め定められたアプリの種類である場合には広告画面を第２表示レイヤに表示せず、予め定められたアプリの種類でない場合に広告画面を第２表示レイヤに表示してよい。上記広告提供装置において、広告表示制御部は、アプリ種類取得部が取得したアプリの種類が、予め定められたアプリの種類である場合に、広告画面とともに、広告画面を非表示にする指示を受け付ける非表示受付オブジェクトを表示してよい。上記広告提供装置において、起動指示検知部が、広告画面を第２表示レイヤに表示した後、再度、アプリの起動指示を検知し、前回の検知と今回の検知との間の時間が予め定められた時間よりも長い場合、広告表示制御部は広告画面を第２表示レイヤに表示してよく、前回の検知と今回の検知との間の時間が予め定められた時間以下の場合、広告表示制御部は広告画面を第２表示レイヤに表示しなくてよい。 The advertisement providing apparatus may further include an application type acquisition unit that acquires a type of an application for which the activation instruction detection unit has detected the activation instruction, and the advertisement display control unit displays an advertisement screen based on the type of the application. You may control. In the advertisement providing apparatus, the advertisement display control unit may select an advertisement screen corresponding to the type of application acquired by the application type acquisition unit from a plurality of advertisement screens and display the selected advertisement screen on the second display layer. In the advertisement providing apparatus, the advertisement display control unit may display the advertisement screen on the second display layer according to the display time corresponding to the type of application acquired by the application type acquisition unit. In the advertisement providing apparatus, the advertisement display control unit may determine the application type acquired by the application type acquisition unit in advance without displaying the advertisement screen on the second display layer when the application type is a predetermined application type. The advertisement screen may be displayed on the second display layer when it is not the type of the displayed application. In the advertisement providing apparatus, the advertisement display control unit receives an instruction to hide the advertisement screen together with the advertisement screen when the type of the application acquired by the application type acquisition unit is a predetermined type of application. A hidden reception object may be displayed. In the advertisement providing apparatus, after the activation instruction detection unit displays the advertisement screen on the second display layer, the activation instruction is detected again, and the time between the previous detection and the current detection is determined in advance. If it is longer than the predetermined time, the advertisement display control unit may display the advertisement screen on the second display layer. If the time between the previous detection and the current detection is equal to or less than a predetermined time, the advertisement display control is performed. The unit may not display the advertisement screen on the second display layer.
　上記広告提供装置は、広告提供装置の周囲の音声を取得する音声取得部と、音声取得部が取得した音声に基づいて、広告表示制御部が表示する広告画面を選択する広告画面選択部とをさらに備えてよい。上記広告提供装置において、広告画面選択部は、音声取得部が取得した音声に基づいて、広告提供装置の周囲で出力されているテレビＣＭを特定してよく、特定したテレビＣＭに基づいて、広告表示制御部が表示する広告画面を選択してよい。上記広告提供装置は、広告提供装置の周囲の画像を取得する画像取得部と、画像取得部が取得した画像に基づいて、広告表示制御部が表示する広告画面を選択する広告画面選択部とをさらに備えてよい。上記広告提供装置は、広告提供装置の周囲の温度を取得する温度取得部と、温度取得部が取得した温度に対応する広告画面を、広告表示制御部が表示する広告画面として選択する広告画面選択部とをさらに備えてよい。上記広告提供装置は、広告提供装置の加速度を取得する加速度取得部と、加速度取得部が取得した加速度に基づいて、広告提供装置の状態を判定する状態判定部と、状態判定部が判定した広告提供装置の状態に基づいて、広告表示制御部が表示する広告画面を選択する広告画面選択部とをさらに備えてよい。 The advertisement providing device includes: a sound acquisition unit that acquires sound around the advertisement supply device; and an advertisement screen selection unit that selects an advertisement screen displayed by the advertisement display control unit based on the sound acquired by the sound acquisition unit. Furthermore, you may prepare. In the advertisement providing device, the advertisement screen selecting unit may identify a television CM output around the advertisement providing device based on the sound acquired by the sound obtaining unit, and the advertisement is selected based on the identified television CM. You may select the advertising screen which a display control part displays. The advertisement providing device includes an image acquisition unit that acquires an image around the advertisement providing device, and an advertisement screen selection unit that selects an advertisement screen displayed by the advertisement display control unit based on the image acquired by the image acquisition unit. Furthermore, you may prepare. The advertisement providing device selects a temperature acquisition unit that acquires a temperature around the advertisement providing device and an advertisement screen corresponding to the temperature acquired by the temperature acquisition unit as an advertisement screen displayed by the advertisement display control unit. May be further included. The advertisement providing device includes an acceleration acquisition unit that acquires acceleration of the advertisement providing device, a state determination unit that determines a state of the advertisement provision device based on the acceleration acquired by the acceleration acquisition unit, and an advertisement that is determined by the state determination unit You may further provide the advertisement screen selection part which selects the advertisement screen which an advertisement display control part displays based on the state of a provision apparatus.
　本発明の第２の態様によれば、コンピュータを、上記広告提供装置として機能させるためのプログラムが提供される。 According to the second aspect of the present invention, a program for causing a computer to function as the advertisement providing apparatus is provided.
　なお、上記の発明の概要は、本発明の必要な特徴の全てを列挙したものではない。また、これらの特徴群のサブコンビネーションもまた、発明となりうる。 Note that the above summary of the invention does not enumerate all the necessary features of the present invention. In addition, a sub-combination of these feature groups can also be an invention.
携帯電話の通信環境の一例を概略的に示す。An example of the communication environment of a mobile telephone is shown schematically. 携帯電話の機能構成の一例を概略的に示す。1 schematically shows an example of a functional configuration of a mobile phone. 携帯電話による表示例を概略的に示す。The example of a display by a mobile telephone is shown schematically. 広告画面の他の一例を概略的に示す。Another example of an advertisement screen is shown roughly. 携帯電話による他の表示例を概略的に示す。The other example of a display by a mobile telephone is shown roughly. 携帯電話による他の表示例を概略的に示す。The other example of a display by a mobile telephone is shown roughly.
　以下、発明の実施の形態を通じて本発明を説明するが、以下の実施形態は請求の範囲にかかる発明を限定するものではない。また、実施形態の中で説明されている特徴の組み合わせの全てが発明の解決手段に必須であるとは限らない。 Hereinafter, the present invention will be described through embodiments of the invention. However, the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention.
　図１は、携帯電話１００の通信環境の一例を概略的に示す。携帯電話１００は、広告提供装置の一例であってよい。携帯電話１００は、ネットワーク１０を介して、広告提供サーバ２００と通信する。ネットワーク１０は、インターネット及び電話網を含んでよい。 FIG. 1 schematically shows an example of a communication environment of the mobile phone 100. The mobile phone 100 may be an example of an advertisement providing device. The mobile phone 100 communicates with the advertisement providing server 200 via the network 10. The network 10 may include the Internet and a telephone network.
　携帯電話１００は、広告提供サーバ２００から、広告画面を受信する。広告画面は、広告を含む画像データであってよい。広告を含む画像データは、静止画であってよく、動画であってもよい。携帯電話１００は、予め定められた条件が満たされたときに、広告画面を表示する。 The mobile phone 100 receives the advertisement screen from the advertisement providing server 200. The advertisement screen may be image data including an advertisement. The image data including the advertisement may be a still image or a moving image. The mobile phone 100 displays an advertisement screen when a predetermined condition is satisfied.
　例えば、携帯電話１００は、アプリケーションの起動指示を検知した場合に、当該アプリケーションにより生成されるアプリ画面が表示される表示レイヤよりも上位の表示レイヤに広告画面を表示する。アプリケーションのことをアプリと呼ぶ場合がある。 For example, when the mobile phone 100 detects an application activation instruction, the mobile phone 100 displays an advertisement screen on a display layer higher than a display layer on which an application screen generated by the application is displayed. An application may be called an application.
　携帯電話１００は、静止画の広告画面を表示してから予め定められた時間が経過した後及び動画の広告画面が終了した後に、広告画面を非表示にする。これにより、広告画面表示中に起動されたアプリのアプリ画面が、ユーザによって視認可能になる。このように、本実施形態に係る携帯電話１００によれば、アプリの起動指示を検知してからアプリが起動されるまでの時間を活用して、効率的に広告をユーザに提供することができる。 The mobile phone 100 hides the advertisement screen after a predetermined time has elapsed since the still image advertisement screen was displayed and after the moving image advertisement screen has ended. Thereby, the application screen of the application started during the advertisement screen display can be visually recognized by the user. As described above, according to the mobile phone 100 according to the present embodiment, it is possible to efficiently provide advertisements to the user by using the time from when an application activation instruction is detected until the application is activated. .
　静止画の広告画面を表示する予め定められた時間とは、携帯電話１００にデフォルトとして設定されていてよく、変更可能であってよい。また、広告画面毎に表示時間が対応付けられていて、携帯電話１００はその時間に従って表示してもよい。 The predetermined time for displaying the still image advertisement screen may be set as a default in the mobile phone 100 and may be changeable. Further, the display time may be associated with each advertisement screen, and the mobile phone 100 may display according to the time.
　また、例えば、携帯電話１００は、ロック画面を表示する条件が満たされたときに、ロック画面に代えて又はロック画面を表示する表示レイヤよりも上位のレイヤに、広告画面を表示する。これにより、広告画面をユーザに提供する機会を増やすことができる。 Also, for example, when the condition for displaying the lock screen is satisfied, the mobile phone 100 displays the advertisement screen instead of the lock screen or on a layer higher than the display layer that displays the lock screen. Thereby, the opportunity to provide an advertisement screen to a user can be increased.
　図２は、携帯電話１００の機能構成を概略的に示す。携帯電話１００は、表示部１０２、入力受付部１０４、起動指示検知部１０６、アプリ種類取得部１０８、アプリ表示制御部１１０、広告表示制御部１１２、広告画面記憶部１１４、広告画面取得部１１６、ロック画面表示指示検知部１１８、広告画面選択部１２０、ユーザ情報取得部１２２、音声取得部１２４、画像取得部１２６、加速度取得部１２８、状態判定部１３０、温度取得部１３２、及び位置取得部１３４を備える。なお、携帯電話１００は、これらすべての構成を備えずに一部の構成のみを備えてもよい。 FIG. 2 schematically shows a functional configuration of the mobile phone 100. The mobile phone 100 includes a display unit 102, an input reception unit 104, a start instruction detection unit 106, an application type acquisition unit 108, an application display control unit 110, an advertisement display control unit 112, an advertisement screen storage unit 114, an advertisement screen acquisition unit 116, Lock screen display instruction detection unit 118, advertisement screen selection unit 120, user information acquisition unit 122, audio acquisition unit 124, image acquisition unit 126, acceleration acquisition unit 128, state determination unit 130, temperature acquisition unit 132, and position acquisition unit 134 Is provided. Note that the mobile phone 100 may include only a part of the configuration without including all of these configurations.
　表示部１０２は、液晶ディスプレイ及び有機ＥＬディスプレイ等のディスプレイである。表示部１０２は、タッチ入力可能であってよい。 The display unit 102 is a display such as a liquid crystal display and an organic EL display. The display unit 102 may be capable of touch input.
　入力受付部１０４は、ユーザからの入力を受け付ける。入力受付部１０４は、表示部１０２に対するタッチ入力を受け付けてよい。また、携帯電話１００が物理的なキーを備える場合、入力受付部１０４は、物理的なキーに対する入力を受け付けてもよい。 The input reception unit 104 receives input from the user. The input receiving unit 104 may receive a touch input on the display unit 102. When the mobile phone 100 includes a physical key, the input receiving unit 104 may receive an input for the physical key.
　起動指示検知部１０６は、アプリの起動指示を検知する。起動指示検知部１０６は、例えば、入力受付部１０４が、表示部１０２に表示されたアプリのアイコンに対する入力を受け付けた場合に、当該入力をアプリの起動指示として検知する。 The activation instruction detection unit 106 detects an activation instruction of the application. For example, when the input reception unit 104 receives an input for an application icon displayed on the display unit 102, the activation instruction detection unit 106 detects the input as an application activation instruction.
　アプリ種類取得部１０８は、起動指示検知部１０６が起動指示を検知したアプリの種類を取得する。アプリの種類とは、アプリの名称であってよい。また、アプリの種類とは、アプリのパッケージ名であってもよい。また、アプリの種類とは、アプリのカテゴリであってもよい。アプリのカテゴリは、メール、ブラウザ、ＳＮＳ・コミュニケーション、マップ・ナビ、及びゲーム等を含んでよい。アプリ種類取得部１０８は、例えば、アプリの名称又はパッケージ名と、アプリのカテゴリとの対応表を参照することによって、アプリのカテゴリを判断する。 The application type acquisition unit 108 acquires the type of application for which the activation instruction detection unit 106 has detected the activation instruction. The type of app may be the name of the app. Further, the application type may be a package name of the application. Further, the application type may be an application category. The category of the application may include mail, browser, SNS / communication, map / navigation, game, and the like. For example, the application type acquisition unit 108 determines the application category by referring to a correspondence table between the application name or package name and the application category.
　アプリ表示制御部１１０は、起動指示検知部１０６がアプリの起動指示を検知した場合に、当該アプリにより生成されるアプリ画面を第１表示レイヤに表示する。ここで、アプリ画面を第１表示レイヤに表示するとは、第１表示レイヤ上にアプリ画面を形成することであってよい。すなわち、アプリ画面を第１表示レイヤに表示するとは、他の表示レイヤに覆われていてユーザからは視認できない状態で、アプリ画面を第１表示レイヤ上に形成することを含んでよい。 The application display control unit 110 displays an application screen generated by the application on the first display layer when the activation instruction detection unit 106 detects the activation instruction of the application. Here, displaying the application screen on the first display layer may mean forming the application screen on the first display layer. That is, displaying the application screen on the first display layer may include forming the application screen on the first display layer in a state where the application screen is covered with another display layer and cannot be visually recognized by the user.
　第１表示レイヤは、複数の表示レイヤのうち、アプリにより生成されたアプリ画面を表示するレイヤであってよい。例えば、第１表示レイヤは、アンドロイドＯＳにおけるアプリケーションレイヤである。アンドロイドＯＳは、プラットフォームの一例であってよい。 The first display layer may be a layer that displays an application screen generated by an application among a plurality of display layers. For example, the first display layer is an application layer in an Android OS. The Android OS may be an example of a platform.
　広告表示制御部１１２は、起動指示検知部１０６がアプリの起動指示を検知した場合に、第１表示レイヤよりも上位の第２表示レイヤに広告画面を表示する。第２表示レイヤは、複数の表示レイヤのうち、アプリにより生成されたアプリ画面を表示するレイヤよりも上位のレイヤであってよい。例えば、第２表示レイヤは、アンドロイドＯＳにおける電話レイヤよりも上位のレイヤであり、かつ、システムエラーレイヤよりも下位のレイヤである。 The advertisement display control unit 112 displays the advertisement screen on the second display layer higher than the first display layer when the activation instruction detection unit 106 detects the activation instruction of the application. The second display layer may be a higher layer than the layer that displays the application screen generated by the application among the plurality of display layers. For example, the second display layer is a higher layer than the phone layer in the Android OS and is a lower layer than the system error layer.
　広告表示制御部１１２は、広告画面を電話レイヤよりも上位のレイヤに表示した場合、着信の検知に応じて、広告画面を非表示にしてよい。これにより、広告画面を表示中に着信をした場合に、着信画面を視認可能にすることができる。 When the advertisement display control unit 112 displays the advertisement screen on a layer higher than the telephone layer, the advertisement display control unit 112 may hide the advertisement screen in response to detection of an incoming call. Thereby, when an incoming call is received while the advertisement screen is displayed, the incoming call screen can be made visible.
　広告表示制御部１１２は、広告画面を第２表示レイヤに表示した後、再度起動指示検知部がアプリの起動指示を検知した場合、前回の検知と今回の検知との間の時間が予め定められた時間よりも長い場合には広告画面を第２表示レイヤに表示し、前回の検知と今回の検知との間の時間が予め定められた時間以下の場合には広告画面を第２表示レイヤに表示しなくてよい。これにより、ユーザが、アプリを起動して、広告画面を閲覧して、すぐに他のアプリを起動した場合には、広告画面の提供を行わずに、アプリ画面を提供でき、ユーザが煩わしさを感じてしまうことを防止できる。 After the advertisement display control unit 112 displays the advertisement screen on the second display layer and the activation instruction detection unit detects the activation instruction of the application again, the time between the previous detection and the current detection is determined in advance. The advertisement screen is displayed on the second display layer when it is longer than the predetermined time, and the advertisement screen is displayed on the second display layer when the time between the previous detection and the current detection is less than a predetermined time. It does not have to be displayed. As a result, when the user starts the application, browses the advertisement screen, and immediately starts another application, the application screen can be provided without providing the advertisement screen, and the user is bothered. Can be prevented.
　広告表示制御部１１２は、表示する広告画面に応じて、広告画面の表示の向きを変更してよい。例えば、広告画面が横長の画像である場合、広告画面の横方向と表示部１０２の長辺方向とを整合させて、広告画面を表示する。 The advertisement display control unit 112 may change the display direction of the advertisement screen according to the advertisement screen to be displayed. For example, when the advertisement screen is a horizontally long image, the advertisement screen is displayed by aligning the horizontal direction of the advertisement screen with the long side direction of the display unit 102.
　広告表示制御部１１２は、広告画面に関連するＷｅｂページへのリンク情報を含む広告画面を表示してよく、広告画面が選択された場合に、広告画面に含まれるリンク情報によってリンクされるＷｅｂページを表示してよい。 The advertisement display control unit 112 may display an advertisement screen including link information to a web page related to the advertisement screen. When the advertisement screen is selected, the web page linked by the link information included in the advertisement screen May be displayed.
　広告表示制御部１１２は、広告画面記憶部１１４に記憶された広告画面を取得して第２表示レイヤに表示してよい。広告画面記憶部１１４は、複数の広告画面を記憶する。広告画面記憶部１１４は、広告画面取得部１１６が広告提供サーバ２００から取得した広告画面を記憶してよい。 The advertisement display control unit 112 may acquire the advertisement screen stored in the advertisement screen storage unit 114 and display it on the second display layer. The advertisement screen storage unit 114 stores a plurality of advertisement screens. The advertisement screen storage unit 114 may store the advertisement screen acquired by the advertisement screen acquisition unit 116 from the advertisement providing server 200.
　広告画面取得部１１６は、広告提供サーバ２００から広告画面を受信する。広告画面取得部１１６は、広告提供サーバ２００によって配信される広告画面を受信する。また、広告画面取得部１１６は、広告提供サーバ２００に対して広告画面の取得要求を送信して、その応答として広告画面を受信してもよい。 The advertisement screen acquisition unit 116 receives the advertisement screen from the advertisement providing server 200. The advertisement screen acquisition unit 116 receives an advertisement screen distributed by the advertisement providing server 200. Further, the advertisement screen acquisition unit 116 may transmit an advertisement screen acquisition request to the advertisement providing server 200 and receive the advertisement screen as a response.
　広告表示制御部１１２は、アプリ種類取得部１０８が取得したアプリの種類に基づいて、広告画面の表示を制御してよい。広告表示制御部１１２は、例えば、広告画面記憶部１１４に記憶された複数の広告画面のうち、アプリ種類取得部１０８が取得したアプリの種類に対応する広告画面を広告画面記憶部１１４から選択して、第２表示レイヤに表示する。例えば、広告表示制御部１１２は、広告画面記憶部１１４が複数の広告画面のそれぞれに対応付けて記憶しているアプリの種類と、アプリ種類取得部１０８が取得したアプリの種類とを比較して、アプリの種類が一致した広告画面を選択する。 The advertisement display control unit 112 may control the display of the advertisement screen based on the type of application acquired by the application type acquisition unit 108. For example, the advertisement display control unit 112 selects, from the advertisement screen storage unit 114, an advertisement screen corresponding to the type of the application acquired by the application type acquisition unit 108 among the plurality of advertisement screens stored in the advertisement screen storage unit 114. Display on the second display layer. For example, the advertisement display control unit 112 compares the application type stored in the advertisement screen storage unit 114 in association with each of the plurality of advertisement screens with the application type acquired by the application type acquisition unit 108. , Select the ad screen that matches the app type.
　複数の広告画面のそれぞれには、広告の内容に関連するアプリの種類が対応付けられていてよい。これにより、アプリの起動を指示したユーザに対して、当該アプリに関連する広告を提供することができる。また、複数の広告画面のうち、ユーザに対してより多くの回数提供することが望まれる広告画面に対して、使用頻度がより高いアプリの種類が対応付けられていてよい。これにより、ユーザに対してより多くの回数提供することが望まれる広告画面が、ユーザに提供される可能性を向上させることができる。 Each of the plurality of advertisement screens may be associated with an application type related to the content of the advertisement. Thereby, the advertisement relevant to the said application can be provided with respect to the user who instruct | indicated starting of an application. In addition, among the plurality of advertisement screens, an application screen that is desired to be provided more times to the user may be associated with an application type having a higher use frequency. Thereby, it is possible to improve the possibility that an advertisement screen that is desired to be provided to the user more times is provided to the user.
　広告表示制御部１１２は、アプリ種類取得部１０８が取得したアプリの種類に対応する表示時間に従って、広告画面を第２表示レイヤに表示してよい。広告表示制御部１１２は、複数のアプリの種類のそれぞれに予め対応付けられた表示時間を参照することによって、表示時間を判断してよい。これにより、アプリの種類に応じた時間、広告画面を表示することができる。ここで、起動に時間がより多くかかるアプリの種類に対して、より長い表示時間が対応付けられていてよい。これにより、広告表示制御部１１２は、起動により多くの時間がかかるアプリが起動された場合ほど、広告画面を表示する表示時間を長くすることができる。逆に言えば、起動時間に時間がよりかからないアプリが起動された場合ほど、広告画面を表示する表示時間を短くすることができる。 The advertisement display control unit 112 may display the advertisement screen on the second display layer according to the display time corresponding to the type of application acquired by the application type acquisition unit 108. The advertisement display control unit 112 may determine the display time by referring to the display time previously associated with each of the plurality of application types. Thereby, the advertisement screen can be displayed for a time corresponding to the type of application. Here, a longer display time may be associated with an application type that takes longer to start. Thereby, the advertisement display control unit 112 can increase the display time for displaying the advertisement screen as the application that takes more time to start is started. In other words, the display time for displaying the advertisement screen can be shortened as the application that takes less time to start is started.
　広告表示制御部１１２は、アプリ種類取得部１０８が取得したアプリの種類が、予め定められたアプリの種類である場合には広告画面を表示せず、予め定められたアプリの種類でない場合に広告画面を第２表示レイヤに表示してもよい。例えば、広告表示制御部１１２は、電話アプリ等の即時性がより求められるアプリについては広告画面を表示しない。これにより、即時性が求められるアプリを起動したにもかかわらず、広告画面の表示によって、アプリの操作の開始が遅れてしまうことを防止できる。 The advertisement display control unit 112 does not display an advertisement screen when the application type acquired by the application type acquisition unit 108 is a predetermined application type, and does not display an advertisement screen when it is not a predetermined application type. The screen may be displayed on the second display layer. For example, the advertisement display control unit 112 does not display an advertisement screen for an application that requires more immediacy such as a telephone application. Accordingly, it is possible to prevent the start of the operation of the application from being delayed due to the display of the advertisement screen even though the application requiring immediacy is activated.
　ロック画面表示指示検知部１１８は、入力操作が制限されるロック画面の表示指示を検知する。ロック画面表示指示検知部１１８は、例えば、携帯電話１００の電源がＯＮにされた後、電源ＯＦＦ状態から復帰した後、及び電源ＯＦＦ状態の復帰後から予め定められた時間が経過した後等に出力されるロック画面の表示指示を検知する。 The lock screen display instruction detection unit 118 detects a lock screen display instruction in which an input operation is restricted. The lock screen display instruction detection unit 118, for example, after the mobile phone 100 is turned on, after returning from the power-off state, after a predetermined time has elapsed since the return from the power-off state, etc. Detects the output lock screen display instruction.
　広告表示制御部１１２は、ロック画面表示指示検知部１１８がロック画面の表示指示を検知した場合に、ロック画面に代えて広告画面を表示してよい。例えば、携帯電話１００がアンドロイド端末である場合、広告表示制御部１１２は、ロック画面に代えて広告画面をアンドロイドＯＳにおけるキーガードレイヤに表示する。 The advertisement display control unit 112 may display an advertisement screen instead of the lock screen when the lock screen display instruction detection unit 118 detects a lock screen display instruction. For example, when the mobile phone 100 is an Android terminal, the advertisement display control unit 112 displays an advertisement screen on the key guard layer in the Android OS instead of the lock screen.
　広告表示制御部１１２は、ロック画面に代えて広告画面を表示する場合、広告画面に、ロック画面の解除操作を受け付ける解除受付オブジェクトを含めて表示してよい。携帯電話１００は、解除受付オブジェクトが選択された場合、ロック解除オブジェクトを含むロック解除画面を表示する。ロック解除オブジェクトとは、ロックを解除するパターンの入力を受け付けるオブジェクト、ロックを解除するロックナンバーの入力を受け付けるオブジェクト、及びロックを解除するパスワードの入力を受付オブジェクトのいずれかであってよい。広告表示制御部１１２は、ロック画面に代えて広告画面を表示する場合に、広告画面に、解除受付オブジェクトではなくロック解除オブジェクトを表示してもよい。 When displaying the advertisement screen instead of the lock screen, the advertisement display control unit 112 may display the advertisement screen including a release reception object that accepts a lock screen release operation. When the release acceptance object is selected, the mobile phone 100 displays a lock release screen including the lock release object. The lock release object may be any of an object that receives an input of a pattern for releasing the lock, an object that receives an input of a lock number for releasing the lock, and an object that receives an input of a password for releasing the lock. When displaying the advertisement screen instead of the lock screen, the advertisement display control unit 112 may display the lock release object instead of the release reception object on the advertisement screen.
　広告表示制御部１１２は、ロック画面に代えて一の広告画面を表示してよい。また、広告表示制御部１１２は、ロック画面に代えて複数の広告画面を順次切り替えて表示してもよい。 The advertisement display control unit 112 may display one advertisement screen instead of the lock screen. Further, the advertisement display control unit 112 may sequentially switch and display a plurality of advertisement screens instead of the lock screen.
　広告表示制御部１１２は、ロック画面表示指示検知部１１８がロック画面の表示指示を検知した場合に、ロック画面を表示する表示レイヤよりも上位のレイヤに広告画面を表示してもよい。例えば、携帯電話１００がアンドロイド端末である場合、広告表示制御部１１２は、アンドロイドＯＳにおけるキーガードレイヤよりも上位のレイヤに広告画面を表示する。 The advertisement display control unit 112 may display the advertisement screen on a layer higher than the display layer that displays the lock screen when the lock screen display instruction detection unit 118 detects the lock screen display instruction. For example, when the mobile phone 100 is an Android terminal, the advertisement display control unit 112 displays an advertisement screen on a layer higher than the key guard layer in the Android OS.
　広告表示制御部１１２は、ロック画面を表示する表示レイヤよりも上位のレイヤに静止画の広告画面を表示した場合、予め定められた時間が経過した後に広告画面を非表示にしてよい。また、広告表示制御部１１２は、ロック画面を表示する表示レイヤよりも上位のレイヤに動画の広告画面を表示した場合、動画が終了した後に広告画面を非表示にしてよい。これにより、ロック画面がユーザに視認可能になるとともに、ロック画面に対する入力が可能になって、ユーザはロック解除操作を行うことができる。 The advertisement display control unit 112 may hide the advertisement screen after a predetermined time has elapsed when the still image advertisement screen is displayed in a layer higher than the display layer displaying the lock screen. Moreover, the advertisement display control unit 112 may hide the advertisement screen after the movie ends when the advertisement screen of the movie is displayed in a layer higher than the display layer that displays the lock screen. As a result, the lock screen can be visually recognized by the user, and input to the lock screen can be performed, so that the user can perform an unlock operation.
　広告画面選択部１２０は、広告表示制御部１１２が表示する広告画面を選択する。例えば、広告画面選択部１２０は、ユーザ情報取得部１２２が取得したユーザ情報に従って、広告画面記憶部１１４に記憶された複数の広告画面から、表示対象の広告画面を選択する。広告画面選択部１２０は、年齢、性別、身長、体重、職業、及び趣味等のユーザに関する情報に基づいて、広告画面を選択してよい。 The advertisement screen selection unit 120 selects an advertisement screen displayed by the advertisement display control unit 112. For example, the advertisement screen selection unit 120 selects an advertisement screen to be displayed from a plurality of advertisement screens stored in the advertisement screen storage unit 114 according to the user information acquired by the user information acquisition unit 122. The advertisement screen selection unit 120 may select an advertisement screen based on information about the user such as age, sex, height, weight, occupation, and hobbies.
　広告画面選択部１２０は、選択した広告画面を記憶しておいてよい。そして、広告表示制御部１１２が広告画面を表示するときに、選択していた広告画面を広告表示制御部１１２に送信してよい。このように、広告表示制御部１１２が広告画面を表示する前に広告画面選択部１２０が予め広告画面を選択しておくことによって、広告表示制御部１１２が広告画面を表示するときに選択処理を行う場合に比べて、より短い時間で広告画面を表示することができる。 The advertisement screen selection unit 120 may store the selected advertisement screen. Then, when the advertisement display control unit 112 displays the advertisement screen, the selected advertisement screen may be transmitted to the advertisement display control unit 112. As described above, the advertisement screen selection unit 120 selects the advertisement screen in advance before the advertisement display control unit 112 displays the advertisement screen, so that the selection process is performed when the advertisement display control unit 112 displays the advertisement screen. The advertisement screen can be displayed in a shorter time compared to the case where it is performed.
　音声取得部１２４は、携帯電話１００の周囲の音声を取得する。音声取得部１２４は、携帯電話１００が備えるマイクを介して、携帯電話１００の周囲の音声を取得してよい。音声取得部１２４は、携帯電話１００の周囲に配置された集音装置から、当該集音装置が録音した音声を受信してもよい。 The voice acquisition unit 124 acquires the voice around the mobile phone 100. The voice acquisition unit 124 may acquire voice around the mobile phone 100 via a microphone included in the mobile phone 100. The sound acquisition unit 124 may receive the sound recorded by the sound collection device from the sound collection device arranged around the mobile phone 100.
　広告画面選択部１２０は、音声取得部１２４が取得した音声に基づいて、広告表示制御部１１２が表示する広告画面を選択してよい。広告画面選択部１２０は、例えば、複数の広告画面のうち、音声取得部１２４が取得した音声に含まれるキーワードに関連する広告画面を選択する。広告画面選択部１２０は、例えば、複数の広告画面のそれぞれに対応付けられたキーワードと、音声取得部１２４が取得した音声に含まれるキーワードとの一致度が予め定められた閾値を超える広告画面を、表示対象の広告画面として選択する。 The advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the voice acquired by the voice acquisition unit 124. For example, the advertisement screen selection unit 120 selects an advertisement screen related to a keyword included in the voice acquired by the voice acquisition unit 124 from among a plurality of advertisement screens. For example, the advertisement screen selection unit 120 selects an advertisement screen in which the degree of matching between a keyword associated with each of the plurality of advertisement screens and a keyword included in the voice acquired by the voice acquisition unit 124 exceeds a predetermined threshold. , Select as the advertising screen to be displayed.
　また、広告画面選択部１２０は、音声取得部１２４が取得した音声に基づいて、携帯電話１００の周囲で出力されているテレビＣＭを特定して、特定したテレビＣＭに基づいて、広告画面を選択してもよい。例えば、広告画面選択部１２０は、複数のテレビＣＭの音声データを予め保持しておき、当該音声データと、音声取得部１２４が取得した音声との一致度が予め定められた閾値を超えた場合に、携帯電話１００の周囲で当該テレビＣＭが出力されていると判断する。また、広告画面選択部１２０は、音声取得部１２４が取得した音声を広告提供サーバ２００に送信して、送信した音声に対応するテレビＣＭの情報を広告提供サーバ２００から受信してもよい。 Further, the advertisement screen selection unit 120 identifies the TV CM output around the mobile phone 100 based on the voice acquired by the voice acquisition unit 124, and selects the advertisement screen based on the identified TV CM. May be. For example, the advertisement screen selection unit 120 holds audio data of a plurality of TV CMs in advance, and the degree of coincidence between the audio data and the audio acquired by the audio acquisition unit 124 exceeds a predetermined threshold value In addition, it is determined that the TV CM is being output around the mobile phone 100. In addition, the advertisement screen selection unit 120 may transmit the sound acquired by the sound acquisition unit 124 to the advertisement providing server 200 and receive information about the television CM corresponding to the transmitted sound from the advertisement providing server 200.
　これにより、例えば、携帯電話１００を所持しているユーザが、周囲に配置されたテレビから出力されているテレビＣＭで紹介されている商品が気になっていた場合に、アプリ起動又はロック画面表示のタイミングで、当該商品に関連する広告内容を提供することができる。特に、広告画面に、広告に含まれる商品を購入できるウェブサイトへのリンクが含まれている場合、ユーザは、気になった商品を速やかに購入することができる。 Thereby, for example, when the user who has the mobile phone 100 is concerned about the product introduced in the TV CM output from the TV arranged in the vicinity, the application is activated or the lock screen is displayed. The advertisement content related to the product can be provided at the timing of. In particular, when the advertisement screen includes a link to a website where the product included in the advertisement can be purchased, the user can promptly purchase the product of interest.
　画像取得部１２６は、携帯電話１００の周囲の画像を取得する。画像取得部１２６は、携帯電話１００が備えるカメラを介して、携帯電話１００の周囲の画像を取得してよい。画像取得部１２６は、携帯電話１００の周囲に配置された撮像装置から、当該撮像装置が撮像した画像を受信してもよい。 The image acquisition unit 126 acquires an image around the mobile phone 100. The image acquisition unit 126 may acquire an image around the mobile phone 100 via a camera included in the mobile phone 100. The image acquisition unit 126 may receive an image captured by the imaging device from an imaging device arranged around the mobile phone 100.
　広告画面選択部１２０は、画像取得部１２６が取得した画像に基づいて、広告表示制御部１１２が表示する広告画面を選択してよい。広告画面選択部１２０は、例えば、複数の広告画面のうち、画像取得部１２６が取得した画像に類似する部分を含む広告画面を選択する。広告画面選択部１２０は、例えば、複数の広告画面のそれぞれに対応付けられた画像特徴量と、画像取得部１２６が取得した画像の画像特徴量又は取得した画像の部分画像と画像特徴量との一致度が、予め定められた閾値を超える広告画面を、表示対象の広告画面として選択する。 The advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the image acquired by the image acquisition unit 126. For example, the advertisement screen selection unit 120 selects an advertisement screen that includes a portion similar to the image acquired by the image acquisition unit 126 from among a plurality of advertisement screens. The advertisement screen selection unit 120, for example, includes an image feature amount associated with each of a plurality of advertisement screens, an image feature amount of the image acquired by the image acquisition unit 126, or a partial image and an image feature amount of the acquired image. An advertisement screen whose matching degree exceeds a predetermined threshold is selected as an advertisement screen to be displayed.
　加速度取得部１２８は、携帯電話１００の加速度を取得する。加速度取得部１２８は、携帯電話１００が備える加速度センサを介して、携帯電話１００の加速度を取得してよい。状態判定部１３０は、加速度取得部１２８が取得した加速度に基づいて、携帯電話１００の状態を判定する。 The acceleration acquisition unit 128 acquires the acceleration of the mobile phone 100. The acceleration acquisition unit 128 may acquire the acceleration of the mobile phone 100 via an acceleration sensor included in the mobile phone 100. The state determination unit 130 determines the state of the mobile phone 100 based on the acceleration acquired by the acceleration acquisition unit 128.
　状態判定部１３０は、例えば、携帯電話１００が歩いているユーザに所持されているのか、走っているユーザに所持されているのか、動かされていないのかを、加速度取得部１２８が取得した加速度に基づいて判定する。また、状態判定部１３０は、携帯電話１００が自動車の中に位置していること、及び電車の中に位置していること等を判定する。状態判定部１３０は、複数の状態のそれぞれの加速度変動パターンを予め記憶しておき、当該加速度変動パターンと、加速度取得部１２８が取得した加速度の変動パターンとを比較することにより、状態を判定してよい。 For example, the state determination unit 130 uses the acceleration acquired by the acceleration acquisition unit 128 to determine whether the mobile phone 100 is carried by a walking user, carried by a running user, or not moved. Judgment based on. In addition, the state determination unit 130 determines that the mobile phone 100 is located in a car, and is located in a train. The state determination unit 130 stores the acceleration variation patterns of the plurality of states in advance, and determines the state by comparing the acceleration variation pattern with the acceleration variation pattern acquired by the acceleration acquisition unit 128. It's okay.
　広告画面選択部１２０は、状態判定部１３０が判定した携帯電話１００の状態に基づいて、広告表示制御部１１２が表示する広告画面を選択してよい。広告画面選択部１２０は、例えば、携帯電話１００の状態が、走っているユーザによって所持されている状態であった場合、飲み物、シューズ、及びスポーツジム等の広告のように、走ることに関連する広告画面を選択する。また、広告画面選択部１２０は、携帯電話１００の状態が自動車の中に位置している状態であった場合、自動車のパーツ及び道路地図等の広告のように、自動車に関連する広告を選択してよい。これにより、広告表示制御部１１２は、携帯電話１００の状態に関連する広告画面をユーザに提供することができる。 The advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the state of the mobile phone 100 determined by the state determination unit 130. For example, when the state of the mobile phone 100 is possessed by a running user, the advertisement screen selection unit 120 is related to running, such as an advertisement for drinks, shoes, and a gym. Select an advertising screen. In addition, when the mobile phone 100 is in a state where the mobile phone 100 is located in the automobile, the advertisement screen selection unit 120 selects an advertisement related to the automobile, such as an advertisement such as a car part or a road map. It's okay. Thereby, the advertisement display control unit 112 can provide the user with an advertisement screen related to the state of the mobile phone 100.
　温度取得部１３２は、携帯電話１００の周囲の温度を取得する。温度取得部１３２は、携帯電話１００が備える温度センサを介して、携帯電話１００の周囲の温度を取得してよい。また、温度取得部１３２は、携帯電話１００の周囲に配置された温度センサから、当該温度センサが測定した温度を受信してもよい。 The temperature acquisition unit 132 acquires the ambient temperature of the mobile phone 100. The temperature acquisition unit 132 may acquire the temperature around the mobile phone 100 via a temperature sensor included in the mobile phone 100. Further, the temperature acquisition unit 132 may receive a temperature measured by the temperature sensor from a temperature sensor arranged around the mobile phone 100.
　広告画面選択部１２０は、温度取得部１３２が取得した温度に基づいて、広告表示制御部１１２が表示する広告画面を選択してよい。広告画面選択部１２０は、例えば、複数の広告画面のうち、温度取得部１３２が取得した温度に対応する広告画面を選択する。広告画面選択部１２０は、複数の広告画面のそれぞれに対応付けられた温度と、温度取得部１３２が取得した温度とを比較した結果に基づいて、表示対象の広告画面を選択してよい。例えば、広告画面選択部１２０は、温度取得部１３２が取得した温度と一致する温度が対応付けられた広告画面を選択してよく、また、温度取得部１３２が取得した温度を含む温度範囲が対応付けられた広告画面を選択してもよい。これにより、例えば、携帯電話１００の周囲が暑い場合及び寒い場合のそれぞれに適した広告画面をユーザに提供できる。 The advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the temperature acquired by the temperature acquisition unit 132. For example, the advertisement screen selection unit 120 selects an advertisement screen corresponding to the temperature acquired by the temperature acquisition unit 132 from among a plurality of advertisement screens. The advertisement screen selection unit 120 may select the advertisement screen to be displayed based on the result of comparing the temperature associated with each of the plurality of advertisement screens with the temperature acquired by the temperature acquisition unit 132. For example, the advertisement screen selection unit 120 may select an advertisement screen associated with a temperature that matches the temperature acquired by the temperature acquisition unit 132, and a temperature range including the temperature acquired by the temperature acquisition unit 132 is supported. The attached advertisement screen may be selected. Thereby, for example, it is possible to provide the user with an advertisement screen suitable for each of cases where the periphery of the mobile phone 100 is hot and cold.
　位置取得部１３４は、携帯電話１００の位置情報を取得する。位置取得部１３４は、携帯電話１００が備えるＧＰＳセンサを介して、携帯電話１００の位置情報を取得してよい。 The location acquisition unit 134 acquires location information of the mobile phone 100. The location acquisition unit 134 may acquire location information of the mobile phone 100 via a GPS sensor provided in the mobile phone 100.
　広告画面選択部１２０は、位置取得部１３４が取得した位置情報に基づいて、広告表示制御部１１２が表示する広告画面を選択してよい。広告画面選択部１２０は、例えば、複数の広告画面のうち、位置取得部１３４が取得した位置情報に対応する広告画面を選択する。広告画面選択部１２０は、複数の広告画面のそれぞれに対応付けられた位置情報と、位置取得部１３４が取得した位置情報との比較結果に基づいて、表示対象の広告画面を選択してよい。例えば、広告画面選択部１２０は、位置取得部１３４が取得した位置情報と一致する位置情報が対応付けられた広告画面を選択してよく、位置取得部１３４が取得した位置情報を含む位置情報の範囲が対応付けられた広告画面を選択してもよい。これにより、携帯電話１００が位置している場所及び携帯電話１００が位置していた場所に関連する広告画面をユーザに提供することができる。 The advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the position information acquired by the position acquisition unit 134. For example, the advertisement screen selection unit 120 selects an advertisement screen corresponding to the position information acquired by the position acquisition unit 134 from the plurality of advertisement screens. The advertisement screen selection unit 120 may select an advertisement screen to be displayed based on the comparison result between the position information associated with each of the plurality of advertisement screens and the position information acquired by the position acquisition unit 134. For example, the advertisement screen selection unit 120 may select an advertisement screen associated with position information that matches the position information acquired by the position acquisition unit 134, and the position information including the position information acquired by the position acquisition unit 134 may be selected. You may select the advertising screen with which the range was matched. Thereby, an advertisement screen related to the place where the mobile phone 100 is located and the place where the mobile phone 100 was located can be provided to the user.
　広告画面選択部１２０は、音声取得部１２４が取得した音声、画像取得部１２６が取得した画像、状態判定部１３０が判定した携帯電話１００の状態、温度取得部１３２が取得した温度、及び位置取得部１３４が取得した位置情報のうち複数に基づいて、広告画面を選択してもよい。例えば、広告画面選択部１２０は、温度取得部１３２が取得した温度が予め定められた温度よりも高い場合、位置取得部１３４が取得した位置情報が示す位置の近辺に位置する飲食店の広告を含む広告画面を選択する。また、広告画面選択部１２０は、さらに時刻に基づいて広告画面を選択してもよい。 The advertisement screen selection unit 120 acquires the sound acquired by the sound acquisition unit 124, the image acquired by the image acquisition unit 126, the state of the mobile phone 100 determined by the state determination unit 130, the temperature acquired by the temperature acquisition unit 132, and the position acquisition. The advertisement screen may be selected based on a plurality of pieces of position information acquired by the unit 134. For example, when the temperature acquired by the temperature acquisition unit 132 is higher than a predetermined temperature, the advertisement screen selection unit 120 displays an advertisement for a restaurant located near the position indicated by the position information acquired by the position acquisition unit 134. Select the advertising screen to include. Further, the advertisement screen selection unit 120 may further select an advertisement screen based on the time.
　広告画面選択部１２０は、ユーザ情報取得部１２２が取得したユーザ情報、音声取得部１２４が取得した音声、画像取得部１２６が取得した画像、状態判定部１３０が判定した携帯電話１００の状態、温度取得部１３２が取得した温度、及び位置取得部１３４が取得した位置情報を、広告画面取得部１１６を介して広告提供サーバ２００に送信してもよい。そして、送信した情報に基づいて広告提供サーバ２００から送信された広告画面を、広告画面取得部１１６を介して取得してよい。 The advertisement screen selection unit 120 includes the user information acquired by the user information acquisition unit 122, the sound acquired by the audio acquisition unit 124, the image acquired by the image acquisition unit 126, the state of the mobile phone 100 determined by the state determination unit 130, the temperature The temperature acquired by the acquisition unit 132 and the position information acquired by the position acquisition unit 134 may be transmitted to the advertisement providing server 200 via the advertisement screen acquisition unit 116. Then, the advertisement screen transmitted from the advertisement providing server 200 based on the transmitted information may be acquired via the advertisement screen acquisition unit 116.
　図３は、携帯電話１００による表示例を概略的に示す。図３は、携帯電話１００が、待受画面１５２を表示している状態（ａ）と、広告画面１５４を表示している状態（ｂ）と、アプリ画面１５８を表示している状態（ｃ）とを示す。 FIG. 3 schematically shows a display example by the mobile phone 100. FIG. 3 shows a state in which the mobile phone 100 is displaying the standby screen 152 (a), a state in which the advertisement screen 154 is displayed (b), and a state in which the application screen 158 is displayed (c). It shows.
　待受画面１５２に含まれる複数のアプリのそれぞれに対応するアイコンのいずれかが選択された場合に、起動指示検知部１０６が、起動指示を検知する。そして、起動指示検知部１０６が起動指示を検知したのに応じて、アプリ表示制御部１１０がアプリ画面１５８を、第１表示レイヤに表示し、広告表示制御部１１２が広告画面１５４を第２表示レイヤに表示する。図３の（ｂ）に示すように、広告画面１５４が、アプリ画面１５８よりも上位のレイヤに表示されるので、ユーザは広告画面１５４を視認できる。 When any of the icons corresponding to each of the plurality of applications included in the standby screen 152 is selected, the activation instruction detection unit 106 detects the activation instruction. Then, in response to the activation instruction detecting unit 106 detecting the activation instruction, the application display control unit 110 displays the application screen 158 on the first display layer, and the advertisement display control unit 112 displays the advertisement screen 154 as the second display. Display on layer. As shown in FIG. 3B, the advertisement screen 154 is displayed on a higher layer than the application screen 158, so that the user can visually recognize the advertisement screen 154.
　広告表示制御部１１２は、広告画面１５４とともに、閉じるボタン１５６を表示してよい。閉じるボタン１５６は、広告画面１５４を非表示にする指示を受け付ける非表示受付オブジェクトの一例であってよい。広告表示制御部１１２は、閉じるボタン１５６が選択された場合、広告画面１５４を非表示にする。すなわち、ユーザは、閉じるボタン１５６を選択することによって、広告画面１５４をキャンセルして、アプリ画面１５８を速やかに視認できる状態にすることができる。 The advertisement display control unit 112 may display a close button 156 together with the advertisement screen 154. The close button 156 may be an example of a non-display receiving object that receives an instruction to hide the advertisement screen 154. The advertisement display control unit 112 hides the advertisement screen 154 when the close button 156 is selected. That is, by selecting the close button 156, the user can cancel the advertisement screen 154 and make the application screen 158 quickly visible.
　広告表示制御部１１２は、例えば、アプリ種類取得部１０８が取得したアプリの種類が、予め定められたアプリである場合に閉じるボタン１５６を表示し、予め定められたアプリでない場合には閉じるボタン１５６を表示しない。これにより、複数のアプリのうち、特定のアプリについてのみ、広告表示をキャンセル可能にできる。 For example, the advertisement display control unit 112 displays a close button 156 when the application type acquired by the application type acquisition unit 108 is a predetermined application, and closes the button 156 when the application type is not a predetermined application. Is not displayed. Thereby, an advertisement display can be canceled only for a specific application among a plurality of applications.
　広告表示制御部１１２は、広告画面１５４を非表示にした場合に、リマインドタブ１６０を表示してよい。そして、広告表示制御部１１２は、リマインドタブ１６０が選択された場合に、非表示にした広告画面１５４を再表示してよい。これにより、広告画面１５４を見逃したユーザ及び広告画面１５４を再確認したいユーザ等に対して、広告画面１５４を提供することができる。リマインドタブ１６０には、直前に非表示にした広告画面１５４が対応付けられていてよい。 The advertisement display control unit 112 may display the remind tab 160 when the advertisement screen 154 is hidden. Then, the advertisement display control unit 112 may re-display the hidden advertisement screen 154 when the remind tab 160 is selected. Accordingly, the advertisement screen 154 can be provided to a user who missed the advertisement screen 154, a user who wants to reconfirm the advertisement screen 154, and the like. The remind tab 160 may be associated with an advertisement screen 154 that has been hidden immediately before.
　図４は、広告画面１５４の他の一例を概略的に示す。図４に示すように、広告画面１５４は、表示画面１５０の一部のサイズであってよい。これにより、ユーザに、広告画面１５４を閲覧させつつ、アプリの起動状況を確認させることができる。 FIG. 4 schematically shows another example of the advertisement screen 154. As shown in FIG. 4, the advertisement screen 154 may be a partial size of the display screen 150. This allows the user to check the activation status of the application while browsing the advertisement screen 154.
　図５は、携帯電話１００による他の表示例を概略的に示す。図５は、携帯電話１００が、表示オフの状態（ａ）と、広告画面１６２を表示している状態（ｂ）と、ロック解除画面１６６を表示している状態（ｃ）とを示す。 FIG. 5 schematically shows another display example by the mobile phone 100. FIG. 5 shows a display off state (a), a state (b) in which the advertisement screen 162 is displayed, and a state (c) in which the lock release screen 166 is displayed.
　表示オフの状態（ａ）において、例えば、電源ボタンが押下された場合に、ロック画面表示指示検知部１１８は、ロック画面表示指示を検知する。そして、ロック画面表示指示検知部１１８がロック画面表示指示を検知したのに応じて、広告表示制御部１１２が、広告画面１６２を第２表示レイヤに表示する。図５では、広告表示制御部１１２が、広告画面１６２を、ロック画面に代えてキーガードレイヤに表示した場合を例示する。 In the display off state (a), for example, when the power button is pressed, the lock screen display instruction detection unit 118 detects the lock screen display instruction. Then, in response to the lock screen display instruction detection unit 118 detecting the lock screen display instruction, the advertisement display control unit 112 displays the advertisement screen 162 on the second display layer. FIG. 5 illustrates a case where the advertisement display control unit 112 displays the advertisement screen 162 on the key guard layer instead of the lock screen.
　広告表示制御部１１２は、広告画面１６２をロック画面に代えて表示する場合、広告画面１６２にロック解除ボタン１６４を含めて表示してよい。ロック解除ボタン１６４は、解除受付オブジェクトの一例であってよい。これにより、広告画面１６２上において、ロック解除の指示を受け付けることができる。ロック解除ボタン１６４が選択された場合、ロック解除画面１６６が、ユーザに視認可能に表示されてよい。ユーザは、表示されたロック解除画面１６６に対してロック解除操作を行うことによって、ロックを解除できる。 When displaying the advertisement screen 162 instead of the lock screen, the advertisement display control unit 112 may display the advertisement screen 162 including the lock release button 164. The unlock button 164 may be an example of a release acceptance object. Thereby, it is possible to accept an unlock instruction on the advertisement screen 162. When the unlock button 164 is selected, the unlock screen 166 may be displayed so as to be visible to the user. The user can release the lock by performing an unlock operation on the displayed unlock screen 166.
　図６は、携帯電話１００による他の表示例を概略的に示す。図６は、携帯電話１００が、広告画面１６８を表示している状態（ａ）と、広告画面１７２を表示している状態（ｂ）と、ロック解除画面１６６を表示している状態（ｃ）とを示す。図６の（ａ）は、広告表示制御部１１２が、ロック画面に代えて広告画面１６８を表示している例を示す。 FIG. 6 schematically shows another display example by the mobile phone 100. FIG. 6 shows a state (a) in which the mobile phone 100 displays the advertisement screen 168, a state (b) in which the advertisement screen 172 is displayed, and a state (c) in which the unlock screen 166 is displayed. It shows. FIG. 6A shows an example in which the advertisement display control unit 112 displays an advertisement screen 168 instead of the lock screen.
　広告表示制御部１１２は、広告画面１６８をロック画面に代えて表示する場合、広告画面１６８に解除受付オブジェクト１７０を含めて表示してよい。広告表示制御部１１２は、解除受付オブジェクト１７０に対するフリック操作又はスワイプ操作を受け付けた場合に、ロック解除指示を受け付けたと判定してよい。 When displaying the advertisement screen 168 instead of the lock screen, the advertisement display control unit 112 may display the advertisement screen 168 including the release acceptance object 170. The advertisement display control unit 112 may determine that a lock release instruction has been received when a flick operation or a swipe operation on the release reception object 170 is received.
　例えば、図６に示す例では、広告表示制御部１１２は、広告画面１６８に含まれる瓶を表す画像の蓋を開ける方向へのフリック操作又はスワイプ操作を受け付けた場合に、ロック解除指示を受け付けたと判定する。そして、広告表示制御部１１２は、広告画面１６８に関連付けられた広告画面１７２を表示する。例えば、広告画面１７２は、瓶の蓋が開いた状態の瓶の画像を含む。これにより、ユーザが解除操作をした場合に、広告画面に解除操作に応じた動きをさせることができ、広告効果を向上させることができる。 For example, in the example illustrated in FIG. 6, the advertisement display control unit 112 receives a lock release instruction when a flick operation or a swipe operation in a direction to open the lid of the image representing the bottle included in the advertisement screen 168 is received. judge. Then, the advertisement display control unit 112 displays the advertisement screen 172 associated with the advertisement screen 168. For example, the advertisement screen 172 includes an image of a bottle with the bottle lid open. Thereby, when the user performs a release operation, the advertisement screen can be moved according to the release operation, and the advertising effect can be improved.
　なお、ここでは、解除受付オブジェクト１７０に対する指示を受け付けた場合に、広告画面１６８に関連する広告画面１７２を表示する例を挙げて説明したが、これに限らない。解除受付オブジェクト１７０に対する指示を受け付けたのに応じて、アニメーションを実行してもよい。例えば、広告画面１６８において、瓶の蓋が開けられる方向へのフリック操作又はスワイプ操作を受け付けた場合に、瓶の蓋が開くアニメーションを表示する。 In addition, although the example which displays the advertisement screen 172 relevant to the advertisement screen 168 when the instruction | indication with respect to the cancellation | release acceptance object 170 was received was demonstrated here, it demonstrated, The example is not restricted. The animation may be executed in response to receiving an instruction for the cancellation receiving object 170. For example, when a flick operation or a swipe operation in a direction in which the bottle lid is opened is received on the advertisement screen 168, an animation for opening the bottle lid is displayed.
　以上の説明において、携帯電話１００の各部は、ハードウエアにより実現されてもよく、ソフトウエアにより実現されてもよい。また、ハードウエアとソフトウエアとの組み合わせにより実現されてもよい。また、プログラムが実行されることにより、コンピュータが、携帯電話１００として機能してもよい。プログラムは、コンピュータ読み取り可能な媒体又はネットワークに接続された記憶装置から、携帯電話１００の少なくとも一部を構成するコンピュータにインストールされてよい。 In the above description, each unit of the mobile phone 100 may be realized by hardware or may be realized by software. Further, it may be realized by a combination of hardware and software. Further, the computer may function as the mobile phone 100 by executing the program. The program may be installed in a computer constituting at least a part of the mobile phone 100 from a computer-readable medium or a storage device connected to a network.
　コンピュータにインストールされ、コンピュータを本実施形態に係る携帯電話１００として機能させるプログラムは、ＣＰＵ等に働きかけて、コンピュータを、携帯電話１００の各部としてそれぞれ機能させる。これらのプログラムに記述された情報処理は、コンピュータに読込まれることにより、ソフトウエアと携帯電話１００のハードウエア資源とが協働した具体的手段として機能する。そして、これらの具体的手段によって、本実施形態におけるコンピュータの使用目的に応じた情報の演算又は加工を実現することにより、使用目的に応じた特有の携帯電話１００を構築することができる。 A program that is installed in a computer and causes the computer to function as the mobile phone 100 according to the present embodiment works on a CPU or the like to cause the computer to function as each unit of the mobile phone 100. Information processing described in these programs functions as a specific means in which software and hardware resources of the mobile phone 100 cooperate by being read by a computer. And by carrying out the calculation or processing of information according to the purpose of use of the computer in the present embodiment by these specific means, it is possible to construct a specific mobile phone 100 according to the purpose of use.
　また、広告提供サーバ２００は、ＣＰＵ、ＲＯＭ、ＲＡＭ、通信インターフェースなどを有するデータユニットと、キーボード、タッチパネル、マイクなどの入力ユニットと、ディスプレイ、スピーカなどの出力ユニットと、メモリ、ＨＤＤなどの記憶ユニットとを備えた一般的な構成の情報処理装置において、広告提供サーバ２００の各部の動作を規定したソフトウエア又はプログラムを起動することにより実現されてよい。 The advertisement providing server 200 includes a data unit having a CPU, a ROM, a RAM, a communication interface, an input unit such as a keyboard, a touch panel, and a microphone, an output unit such as a display and a speaker, and a storage unit such as a memory and an HDD. In an information processing apparatus having a general configuration including the above, it may be realized by starting software or a program that defines the operation of each unit of the advertisement providing server 200.
　上記実施形態では、プラットフォームの一例としてアンドロイドＯＳを挙げて説明したが、これに限らない。プラットフォームは、他のＯＳであってもよい。プラットフォームが他のＯＳである場合、上述したアンドロイドＯＳにおけるアプリケーションレイヤは、他のＯＳにおけるアプリケーションを表示するために規定された表示レイヤであってよい。また、上述したアンドロイドＯＳにおける電話レイヤは、他のＯＳにおける電話に関するイベントを表示するために規定された表示レイヤであってよい。また、上述したアンドロイドＯＳにおけるシステムエラーレイヤは、他のＯＳにおけるシステムエラーを表示するために規定された表示レイヤであってよい。また、上述したアンドロイドＯＳにおけるキーガードレイヤは、他のＯＳにおけるロック画面を表示するために規定された表示レイヤであってよい。 In the above embodiment, the Android OS has been described as an example of the platform, but the present invention is not limited to this. The platform may be another OS. When the platform is another OS, the above-described application layer in the Android OS may be a display layer defined for displaying an application in another OS. In addition, the above-described phone layer in the Android OS may be a display layer defined for displaying an event related to a phone in another OS. The system error layer in the Android OS described above may be a display layer defined for displaying a system error in another OS. The key guard layer in the above-described Android OS may be a display layer defined for displaying a lock screen in another OS.
　また、上記実施形態では、広告提供装置の一例として携帯電話１００を挙げて説明したが、これに限らない。広告提供装置は、例えば、タブレット端末などであってもよい。 In the above embodiment, the mobile phone 100 is described as an example of the advertisement providing device, but the present invention is not limited to this. The advertisement providing device may be a tablet terminal, for example.
　以上、本発明を実施の形態を用いて説明したが、本発明の技術的範囲は上記実施の形態に記載の範囲には限定されない。上記実施の形態に、多様な変更または改良を加えることが可能であることが当業者に明らかである。その様な変更または改良を加えた形態も本発明の技術的範囲に含まれ得ることが、請求の範囲の記載から明らかである。 As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.
　請求の範囲、明細書、および図面中において示した装置、システム、プログラム、および方法における動作、手順、ステップ、および段階などの各処理の実行順序は、特段「より前に」、「先立って」などと明示しておらず、また、前の処理の出力を後の処理で用いるのでない限り、任意の順序で実現しうることに留意すべきである。請求の範囲、明細書、および図面中の動作フローに関して、便宜上「まず、」、「次に、」などを用いて説明したとしても、この順で実施することが必須であることを意味するものではない。 The execution order of each process such as operations, procedures, steps, and stages in the apparatus, system, program, and method shown in the claims, the description, and the drawings is particularly “before” or “prior”. It should be noted that it can be realized in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the description, and the drawings, even if it is described using “first”, “next”, etc. for the sake of convenience, it means that it is essential to carry out in this order. is not.
１０　ネットワーク、１００　携帯電話、１０２　表示部、１０４　入力受付部、１０６　起動指示検知部、１０８　アプリ種類取得部、１１０　アプリ表示制御部、１１２　広告表示制御部、１１４　広告画面記憶部、１１６　広告画面取得部、１１８　ロック画面表示指示検知部、１２０　広告画面選択部、１２２　ユーザ情報取得部、１２４　音声取得部、１２６　画像取得部、１２８　加速度取得部、１３０　状態判定部、１３２　温度取得部、１３４　位置取得部、１５０　表示画面、１５２　待受画面、１５４　広告画面、１５６　閉じるボタン、１５８　アプリ画面、１６０　リマインドタブ、１６２　広告画面、１６４　ロック解除ボタン、１６６　ロック解除画面、１６８　広告画面、１７０　解除受付オブジェクト、２００　広告提供サーバ 10 network, 100 mobile phone, 102 display unit, 104 input reception unit, 106 activation instruction detection unit, 108 application type acquisition unit, 110 application display control unit, 112 advertisement display control unit, 114 advertisement screen storage unit, 116 advertisement screen acquisition Unit, 118 lock screen display instruction detection unit, 120 advertisement screen selection unit, 122 user information acquisition unit, 124 audio acquisition unit, 126 image acquisition unit, 128 acceleration acquisition unit, 130 state determination unit, 132 temperature acquisition unit, 134 position acquisition Part, 150 display screen, 152 standby screen, 154 advertisement screen, 156 close button, 158 application screen, 160 remind tab, 162 advertisement screen, 164 unlock release button, 166 unlock release screen, 168 advertisement screen, 170 release acceptance object, 2 0 advertisement providing server

Claims (17)

  1. 　アプリの起動指示を検知する起動指示検知部と、
    　前記起動指示検知部が前記アプリの起動指示を検知した場合に、前記アプリにより生成されるアプリ画面を第１表示レイヤに表示するアプリ表示制御部と、
    　前記起動指示検知部が前記アプリの起動指示を検知した場合に、前記第１表示レイヤよりも上位の第２表示レイヤに広告画面を表示する広告表示制御部と
    を備える、広告提供装置。     An activation instruction detector for detecting an activation instruction of the application;
    An application display control unit that displays an application screen generated by the application on the first display layer when the activation instruction detection unit detects an activation instruction of the application;
    An advertisement providing apparatus comprising: an advertisement display control unit that displays an advertisement screen on a second display layer higher than the first display layer when the activation instruction detection unit detects an activation instruction of the application.
  2. 　前記広告提供装置は、プラットフォームを搭載しており、
    　前記第１表示レイヤは、前記プラットフォームにおけるアプリケーションレイヤである、請求項１に記載の広告提供装置。     The advertisement providing apparatus is equipped with a platform,
    The advertisement providing apparatus according to claim 1, wherein the first display layer is an application layer in the platform.
  3. 　前記第２表示レイヤは、前記プラットフォームにおける電話レイヤよりも上位のレイヤであり、かつ、システムエラーレイヤよりも下位のレイヤである、請求項２に記載の広告提供装置。 The advertisement providing apparatus according to claim 2, wherein the second display layer is a layer higher than a telephone layer in the platform and is a layer lower than a system error layer.
  4. 　入力操作が制限されるロック画面の表示指示を検知するロック画面表示指示検知部
    をさらに備え、
    　前記広告表示制御部は、前記ロック画面表示指示検知部が前記ロック画面の表示指示を検知した場合に、前記ロック画面に代えて前記広告画面をプラットフォームにおけるキーガードレイヤに表示する又は前記キーガードレイヤよりも上位の表示レイヤに前記広告画面を表示する、請求項２又は３に記載の広告提供装置。     A lock screen display instruction detection unit that detects a lock screen display instruction for which input operations are restricted;
    The advertisement display control unit displays the advertisement screen on a key guard layer in a platform instead of the lock screen when the lock screen display instruction detection unit detects a display instruction of the lock screen, or the key guard layer The advertisement providing apparatus according to claim 2, wherein the advertisement screen is displayed on a higher display layer.
  5. 　前記広告表示制御部は、前記ロック画面表示指示検知部が前記ロック画面の表示指示を検知して、前記キーガードレイヤよりも上位の表示レイヤに前記広告画面を表示した場合に、前記広告画面に対する入力に従って前記広告画面を非表示にして、前記ロック画面の解除操作を受け付けるロック解除画面を表示する、請求項４に記載の広告提供装置。 The advertisement display control unit detects the lock screen display instruction detection unit and displays the advertisement screen on a display layer higher than the key guard layer when the lock screen display instruction detection unit detects the lock screen display instruction. The advertisement providing apparatus according to claim 4, wherein the advertisement screen is hidden in accordance with an input, and a lock release screen for accepting an operation for releasing the lock screen is displayed.
  6. 　前記起動指示検知部が起動指示を検知した前記アプリの種類を取得するアプリ種類取得部
    　をさらに備え、
    　前記広告表示制御部は、前記アプリの種類に基づいて、前記広告画面の表示を制御する、請求項１から５のいずれか一項に記載の広告提供装置。     An application type obtaining unit that obtains the type of the application for which the activation instruction detecting unit has detected the activation instruction;
    The advertisement providing apparatus according to any one of claims 1 to 5, wherein the advertisement display control unit controls display of the advertisement screen based on a type of the application.
  7. 　前記広告表示制御部は、複数の広告画面から、前記アプリ種類取得部が取得した前記アプリの種類に対応する広告画面を選択して前記第２表示レイヤに表示する、請求項６に記載の広告提供装置。 The advertisement according to claim 6, wherein the advertisement display control unit selects an advertisement screen corresponding to the type of the application acquired by the application type acquisition unit from a plurality of advertisement screens and displays the selected advertisement screen on the second display layer. Providing device.
  8. 　前記広告表示制御部は、前記アプリ種類取得部が取得した前記アプリの種類に対応する表示時間に従って、前記広告画面を前記第２表示レイヤに表示する、請求項６又は７に記載の広告提供装置。 The advertisement providing device according to claim 6 or 7, wherein the advertisement display control unit displays the advertisement screen on the second display layer according to a display time corresponding to the type of the application acquired by the application type acquisition unit. .
  9. 　前記広告表示制御部は、前記アプリ種類取得部が取得した前記アプリの種類が、予め定められたアプリの種類である場合には前記広告画面を前記第２表示レイヤに表示せず、前記予め定められたアプリの種類でない場合に前記広告画面を前記第２表示レイヤに表示する、請求項６から８のいずれか一項に記載の広告提供装置。 The advertisement display control unit does not display the advertisement screen on the second display layer when the type of the application acquired by the application type acquisition unit is a predetermined type of application. The advertisement providing device according to any one of claims 6 to 8, wherein the advertisement screen is displayed on the second display layer when the type of the application is not the type.
  10. 　前記広告表示制御部は、前記アプリ種類取得部が取得した前記アプリの種類が、予め定められたアプリの種類である場合に、前記広告画面とともに、前記広告画面を非表示にする指示を受け付ける非表示受付オブジェクトを表示する、請求項６から９のいずれか一項に記載の広告提供装置。 The advertisement display control unit receives an instruction to hide the advertisement screen together with the advertisement screen when the application type acquired by the application type acquisition unit is a predetermined application type. The advertisement providing apparatus according to any one of claims 6 to 9, which displays a display reception object.
  11. 　前記起動指示検知部が、前記広告画面を前記第２表示レイヤに表示した後、再度、前記アプリの起動指示を検知し、前回の検知と今回の検知との間の時間が予め定められた時間よりも長い場合、前記広告表示制御部は前記広告画面を前記第２表示レイヤに表示し、前回の検知と今回の検知との間の時間が前記予め定められた時間以下の場合、前記広告表示制御部は前記広告画面を前記第２表示レイヤに表示しない、請求項１から１０のいずれか一項に記載の広告提供装置。 After the activation instruction detection unit displays the advertisement screen on the second display layer, the activation instruction is detected again, and the time between the previous detection and the current detection is determined in advance. The advertisement display control unit displays the advertisement screen on the second display layer, and when the time between the previous detection and the current detection is less than or equal to the predetermined time, the advertisement display 11. The advertisement providing apparatus according to claim 1, wherein the control unit does not display the advertisement screen on the second display layer.
  12. 　前記広告提供装置の周囲の音声を取得する音声取得部と、
    　前記音声取得部が取得した前記音声に基づいて、前記広告表示制御部が表示する前記広告画面を選択する広告画面選択部と
    をさらに備える、請求項１から１１のいずれか一項に記載の広告提供装置。     An audio acquisition unit for acquiring audio around the advertisement providing device;
    The advertisement according to any one of claims 1 to 11, further comprising an advertisement screen selection unit that selects the advertisement screen displayed by the advertisement display control unit based on the voice acquired by the voice acquisition unit. Providing device.
  13. 　前記広告画面選択部は、前記音声取得部が取得した前記音声に基づいて、前記広告提供装置の周囲で出力されているテレビＣＭを特定して、前記特定したテレビＣＭに基づいて、前記広告表示制御部が表示する前記広告画面を選択する、請求項１２に記載の広告提供装置。 The advertisement screen selection unit specifies a television CM output around the advertisement providing device based on the sound acquired by the sound acquisition unit, and displays the advertisement based on the specified television CM. The advertisement providing apparatus according to claim 12, wherein the advertisement screen displayed by the control unit is selected.
  14. 　前記広告提供装置の周囲の画像を取得する画像取得部と、
    　前記画像取得部が取得した前記画像に基づいて、前記広告表示制御部が表示する前記広告画面を選択する広告画面選択部と
    をさらに備える、請求項１から１１のいずれか一項に記載の広告提供装置。     An image acquisition unit for acquiring an image around the advertisement providing device;
    The advertisement according to any one of claims 1 to 11, further comprising an advertisement screen selection unit that selects the advertisement screen displayed by the advertisement display control unit based on the image acquired by the image acquisition unit. Providing device.
  15. 　前記広告提供装置の周囲の温度を取得する温度取得部と、
    　前記温度取得部が取得した前記温度に対応する広告画面を、前記広告表示制御部が表示する前記広告画面として選択する広告画面選択部と、
    をさらに備える、請求項１から１１のいずれか一項に記載の広告提供装置。     A temperature acquisition unit for acquiring a temperature around the advertisement providing device;
    An advertisement screen selection unit that selects an advertisement screen corresponding to the temperature acquired by the temperature acquisition unit as the advertisement screen displayed by the advertisement display control unit;
    The advertisement providing device according to claim 1, further comprising:
  16. 　前記広告提供装置の加速度を取得する加速度取得部と、
    　前記加速度取得部が取得した前記加速度に基づいて、前記広告提供装置の状態を判定する状態判定部と、
    　前記状態判定部が判定した前記広告提供装置の状態に基づいて、前記広告表示制御部が表示する前記広告画面を選択する広告画面選択部と
    をさらに備える、請求項１から１１のいずれか一項に記載の広告提供装置。     An acceleration acquisition unit for acquiring acceleration of the advertisement providing device;
    A state determination unit that determines the state of the advertisement providing device based on the acceleration acquired by the acceleration acquisition unit;
    The advertisement screen selection unit that selects the advertisement screen displayed by the advertisement display control unit based on the state of the advertisement providing device determined by the state determination unit. The advertisement providing device described in 1.
  17. 　コンピュータを、請求項１から１６のいずれか一項に記載の広告提供装置として機能させるためのプログラム。 A program for causing a computer to function as the advertisement providing device according to any one of claims 1 to 16.
PCT/JP2014/003518 2013-07-16 2014-07-02 Ad server device and program WO2015008441A1 (en)

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