WO2017143797A1 - Information pushing method and apparatus, and electronic device - Google Patents

Abstract

An information pushing method and apparatus, and an electronic device, relating to the technical field of Internet, and for use in solving the technical problem in the prior art that personalized recommendation cannot be provided during network search. The method comprises: receiving a search keyword by means of a search box of a search engine (S101); acquiring a recommended associated word corresponding to the search keyword (S102); and providing a current user with the recommended associated word and recommendation information that is preset by a particular user, wherein the recommendation information is associated with the search keyword and/or the recommended associated word (S103). The technical effect of personalized recommendation on the basis of customization of a user is achieved.

Description

Information pushing method, device and electronic device

The present application claims priority to Chinese Patent Application No. 201610099575.2, entitled "Information Pushing Method, Apparatus and Electronic Device", filed on February 23, 2016, the entire contents of which are incorporated by reference. In this application.

Technical field

The present invention relates to the field of the Internet, and in particular, to an information push method, device, and electronic device.

Background technique

With the continuous development of science and technology, electronic technology has also developed rapidly, and there are more and more types of electronic products. People also enjoy the convenience brought by the development of science and technology. Nowadays, people can enjoy the comfortable life brought by the development of science and technology through various types of electronic devices. For example, electronic devices such as laptops, desktop computers, smart phones, and tablets have become an important part of people's lives. Users can use electronic devices such as mobile phones and tablets to listen to music, play games, etc. The pressure brought by rhythm life.

Generally, the electronic device has a network search function, and a keyword is input in the search box, and a recommended related word appears in a drop-down box of the search box. If the user wants to view information related to the recommended related word, the user also needs to click the recommended related word to enter the corresponding word. Bar search results. It can be seen that in the prior art, the amount of information that can be displayed to the user before the search is triggered is relatively small, and the user needs to conveniently and quickly obtain information.

Summary of the invention

The invention provides an information pushing method, device and electronic device, which can meet the needs of users to conveniently and quickly obtain search information.

In a first aspect, an embodiment of the present invention provides an information pushing method, including:

Receiving search keywords through a search box of a search engine;

Obtaining a recommendation related word corresponding to the search keyword;

Providing the recommended related words and recommended information preset by a specific user to the current use The recommendation information is associated with the search keyword and/or the recommended related word.

Optionally, the providing the recommended related words and the recommended information preset by a specific user to the current user, including:

The recommended related words and the recommended information are displayed in a search recommendation box.

Optionally, the method further includes:

An indication icon is displayed for each recommended related word in which the recommendation information exists, and the indication icon is used to indicate that the recommended keyword has associated recommendation information.

Optionally, the method further includes:

The keyword selected by the specific user and the recommendation information set for the keyword are obtained, and the correspondence between the selected keyword and the corresponding recommendation information is established and saved in the database.

Optionally, the method further includes:

Determining, according to the search keyword and/or the recommended related word search database, whether there is a keyword that is the same as the search keyword and/or the recommended related word, and if so, obtaining the recommended information corresponding to the keyword, as the context The search information associated with the search keyword and/or the recommended related word.

Optionally, the recommendation information includes: link information of a main website of the preset website, link information of the preset content of the preset website, security authentication information of the preset website, and a title of the preset website. At least one of information, a promotional image of the preset website, introduction information of the preset website, and manual editing information of the specific user.

Optionally, the providing the recommended related words and the recommended information preset by a specific user to the current user, including:

Determining whether there is a second selection operation for any one of the recommended related words;

If the second selection operation exists, the recommendation information associated with the corresponding recommended association word is provided to the current user;

If the second selection operation does not exist, the recommendation information associated with the search keyword is provided to the current user.

Optionally, the providing the recommended related word to the current user includes:

Preferably, the recommended related words with the recommended information are provided to the current user; or,

The recommended related words with higher frequency and recommendation information are preferentially provided to the current user.

In a second aspect, an embodiment of the present invention provides an information pushing apparatus, including:

a receiving module, configured to receive a search keyword through a search box of a search engine;

a first acquiring module, configured to acquire a recommended related word corresponding to the search keyword;

And a providing module, configured to provide the recommended related words and recommended information preset by a specific user to the current user, where the recommended information is associated with the search keyword and/or the recommended related word.

In a third aspect, an embodiment of the present invention provides an electronic device including a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors The one or more programs include instructions for performing the following operations:

Receiving search keywords through a search box of a search engine;

Obtaining a recommendation related word corresponding to the search keyword;

The recommended related words and recommended information preset by a specific user are provided to the current user, and the recommended information is associated with the search keyword and/or the recommended related word.

The beneficial effects of the present invention are as follows:

In the embodiment of the present invention, the search keyword is first received by the search box of the search engine; then the recommended related words corresponding to the search keyword are acquired; finally, the recommended related words and the recommended information preset by the specific user are provided. For the current user, the recommendation information is associated with the search keyword and/or the recommended relevance word.

In the embodiment of the present invention, the recommendation information related to the search keyword or the recommended related word may be presented to the user directly before the search operation is triggered, so that the search information is pre-positioned, and the user may not initiate the search keyword or the recommended related word. Search to view information related to the search keyword or recommended related words, which can meet the needs of users to easily and quickly obtain search information.

Further, in the embodiment of the present invention, the recommendation information is preset by a specific user, so that the technical effect of personalized recommendation based on personalized customization of the user can be realized.

DRAWINGS

1 is a flowchart of a method for pushing information according to an embodiment of the present invention;

2a is a first schematic diagram of providing search related words and recommendation information to a user in an information pushing method according to an embodiment of the present invention;

2b is a second schematic diagram of providing search related words and recommendation information to a user in an information pushing method according to an embodiment of the present invention;

3 is a structural diagram of an information pushing apparatus according to an embodiment of the present invention;

FIG. 4 is a block diagram of an electronic device employed in an information push method according to an exemplary embodiment; FIG.

FIG. 5 is a schematic structural diagram of a server in an embodiment of the present invention.

detailed description

The present invention provides an information push method, device and electronic device to solve the technical problem that the prior art cannot provide personalized recommendation during network search.

The technical solution in the embodiment of the present application is to solve the above technical problem, and the general idea is as follows:

First, the search keyword is received by the search box of the search engine; then the recommended related words corresponding to the search keyword are obtained; finally, the recommended related words and the recommended information preset by the specific user are provided to the current user, and the recommendation is Information is associated with the search keyword and/or the recommended relevance word. That is to say, the recommendation information related to the search keyword or the recommended related word may be presented to the user directly before the search operation is triggered, so that the search information is advanced, and the user may not initiate the search for the search keyword or the recommended related word. The information related to the search keyword or the recommended related word can be viewed, and the user can conveniently and quickly obtain the search information.

Further, in the embodiment of the present invention, the recommendation information is preset by a specific user, so that the technical effect of personalized recommendation based on personalized customization of the user can be realized.

For a better understanding of the above technical solutions, the technical solutions of the present invention will be described in detail below through the accompanying drawings and specific embodiments. It should be understood that the specific features of the embodiments and the embodiments of the present invention are the detailed description of the technical solutions of the present invention, and The technical features of the embodiments of the present invention and the embodiments may be combined with each other without conflict.

In a first aspect, an embodiment of the present invention provides a method for pushing information. Referring to FIG. 1, the method includes:

Step S101: receiving a search keyword through a search box of a search engine;

Step S102: Acquire a recommended related word corresponding to the search keyword;

Step S103: The recommendation related words and the recommendation information preset by a specific user are provided to the current user, and the recommendation information is associated with the search keyword and/or the recommended related word.

For example, the method is applied to electronic devices with network access functions, such as mobile phones, tablets, PCs, and the like.

In step S101, the user may first open the search engine, and then input a search keyword in the search box of the search engine, thereby obtaining a search keyword, which may be a keyword or a plurality of keywords. The search string is not limited in the embodiment of the present invention.

In step S102, the recommended related word may be a single keyword or an associated string composed of a plurality of keywords. Moreover, the recommended related words can be determined in various ways, and two of them are introduced below. Of course, in the specific implementation process, the following two cases are not limited. In addition, in the case of no conflict, the following two cases can be used in combination.

The first type records the subsequent content input by each user after inputting the search keyword, combines the search keyword input by the user with the subsequent content, and then obtains multiple combined character strings, and then from the multiple combined character strings The combination of the first few digits of the word string is determined as the recommended association word, for example, the first 10 digits, the first 12 digits, and the like, which are not limited in the embodiment of the present invention.

For example, if the user wants to access the TN travel network, the user may continue to input the "travel network", the "travel website" or the "tourist website" after entering the search keyword "TN". In this case, the obtained The combined string includes, for example, TN Travel Network, TN Travel Network official website, TN Travel official website; assuming that the user wishes to purchase a ticket through the TN travel network, the user may continue to input "ticket" after entering the search keyword "TN". Ticket purchase ticket", in this case, The obtained combination string includes, for example, a TN ticket, a TN ticket, and the like; assuming that the user wants to know other users' comments on the TN travel network, they may continue to input "how to travel" and "how to travel". In this case, the combined character string obtained includes, for example, how the TN travel network, the TN travel, and the like. Of course, other combination strings may be obtained, which are not enumerated in detail in the embodiments of the present invention, and are not limited.

Further, based on the foregoing solution, a corresponding recommended related word may be obtained for each search keyword, and then a correspondence between the search keyword and the recommended related word may be stored, and then, after detecting the search keyword input by the user, directly searching through the corresponding relationship The corresponding recommendation related words can be obtained.

Secondly, the search keyword is searched to obtain a plurality of search results, and then the search keywords corresponding to the search results ranked in the top are obtained as recommended related words.

The number of the search terms that are obtained may be determined according to actual needs, for example, 10 bits, 12 bits, and the like, which are not limited in the embodiment of the present invention. For example, suppose that the search keyword input by the user is “TN”, and the keywords of the search results ranked in the top three are “the latest relevant information of TN”, “TN Travel Network-Sogou Encyclopedia”, “TN Gold Service”. , you can determine the following three search terms "TN's latest relevant information", "TN Travel Network - Sogou Encyclopedia", "TN Gold Service", of course, based on the different search keywords used, the search results obtained are different, The search terms are different, and the embodiments of the present invention are not listed in detail and are not limited.

It should be noted that, in step S102, a plurality of recommended related words may be obtained, and the related words may be divided into two parts, including: 1 recommended related words with recommended information; 2 recommended related words without recommended information. Due to the limitation of the web interface display, there may be a limit on the number of recommended related words provided to the current user in step S103 (for example, 5, 7, etc.), and thus the recommended related words obtained in step S102 may not be completely provided to the current user. In general, the recommended relevance words with higher frequency will be selected and provided to the user.

In the embodiment of the present application, whether or not the recommendation information exists may be taken as a basis for consideration to determine which recommended related words are selected to the user. Specifically, the step S103 may further include: preferentially selecting a recommended association word with the recommendation information to provide to the current user.

For example, a recommendation related word in which recommendation information exists may be prioritized. That is, the priority of the recommended related words in which the recommendation information exists may be set to the first priority, and the recommended information will not exist. The priority of the recommended association word is set to the second priority, and the second priority is lower than the first priority. When the recommended related words are provided to the current user, the recommended related words in which the recommended information exists may be first provided to the current user, and when the number of recommended related words in which the recommended information is insufficient, the recommended related words in which the recommended information is not present are provided to the current user.

In addition, in step S102, the specific number of recommended related words provided to the current user may be first determined, and then the recommended related words in which the recommended information exists are first obtained. If the number of recommended related words in which the recommended information does not reach the specific number, the continuation may be continued. The recommendation related words in which the recommendation information does not exist are obtained. In this case, it is not necessary to filter the respective recommended related words by the priority in step S103, but all the recommended related words obtained in step S102 are directly provided to the current user.

In other embodiments of the present application, the consideration may also be combined with the frequency of occurrence and the presence or absence of recommendation information to determine which recommended related words are selected for the user. Specifically, the step S103 may further include: preferentially selecting a recommended related term with a high frequency of occurrence and having recommended information to provide to the current user.

For example, for recommended related words whose appearance frequency is high, the recommended related words in which the recommendation information exists may be prioritized. That is, the frequency of occurrence and the weight of the recommendation information may be separately set, and the score of each recommended keyword is calculated according to the weight, and is selected according to the level of the score, so as to provide the recommended relevance words with higher scores to the user. .

In step S103, the recommendation information may be determined in various manners. Three of them are listed below. Of course, in the specific implementation process, the following three situations are not limited.

First, the recommendation information may be obtained by determining whether there is a second selection operation for any one of the recommended related words; if the second selection operation is present, corresponding to the second selection operation The recommendation information in which the association term is associated is provided to the current user; if the second selection operation does not exist, the recommendation information associated with the search keyword is provided to the current user.

For example, the second selection operation is, for example, an operation of placing or staying a selection cursor on a corresponding recommended related word, an operation of clicking a corresponding recommended related word, and the like. If there is no second selection operation, the corresponding recommendation information may be obtained by searching for a keyword search and provided to the current user; if there is a second selection operation, the second selection operation may be first determined. The related words should be recommended, and then the recommendation information corresponding to the recommended related words is obtained and provided to the user. Taking the search interface shown in FIG. 2a and FIG. 2b as an example, if there is no second selection operation for each recommended related word, the recommendation information corresponding to the keyword “TN” is provided; if there is a second selection for a certain recommended related word The operation, for example, provides a selection operation corresponding to the recommended related word "TN Travel Network", and provides recommendation information corresponding to the keyword "TN Travel Network".

The selection cursor can be controlled by a mouse or by a keyboard.

Secondly, the recommendation information can be obtained by searching for a corresponding recommendation information by searching for a keyword based on the correspondence between the keyword and the recommendation information.

That is, the recommendation information is only associated with the search keyword, and there is no association with the recommended association word. Taking the example shown in FIG. 2a and FIG. 2b as an example, the recommendation information corresponding to the search keyword “TN” is only provided regardless of whether the recommended related word is recommended, and if there is no recommendation corresponding to the search keyword “TN” Information is not displayed for recommendation information.

Third, the recommendation information may be obtained by determining whether there is a second selection operation for any one of the recommended related words; if the second selection operation exists, corresponding to the second selection operation The recommended information in which the recommended related words are associated is provided to the current user; if the second selecting operation does not exist, the recommended information corresponding to the recommended related words ranked in the first place in the recommended related words is provided to the current user.

That is to say, in the scheme, the recommendation information is only associated with the recommended related words, and is not associated with the search keywords. As shown in FIG. 2a and FIG. 2b, if there is no second selection operation for any of the search related words, the recommendation information corresponding to the search related word "TN Travel Network" is provided, if there is no search related word "TN" The recommended information corresponding to the travel network does not display the recommended information. If there is a second selection operation for a certain search related word (for example, a TN train ticket), recommendation information corresponding to the search related word is displayed, for example, recommendation information corresponding to the TN train ticket.

In step S103, the recommendation information associated with the recommended related word is set by the specific user according to the demand. Specifically, the method of the embodiment of the present application may further include: acquiring a keyword selected by a specific user and recommendation information set for the keyword, and establishing a correspondence between the keyword and the recommendation information, and saving the data in the database. .

Further, the recommended related words and the preset by the specific user are described in step S103. Before the set recommendation information is provided to the current user, the method may further include: searching the database according to the recommended related word and/or the search keyword to determine whether there is the same or the same meaning as the recommended related word and/or the search keyword. The keyword, if present, obtains recommendation information corresponding to the keyword, and provides recommendation information associated with the recommended association word and/or search keyword to the current user; if not, directly displays the recommended association word For the current user, the recommendation information is not displayed.

It should be noted that, according to the recommended related words and/or search keywords, the database may be searched for the same keywords as the recommended related words and/or search keywords, or may be searched for the recommended related words and/or Searching for keywords with the same meanings is not limited here.

Specifically, the system may first obtain a keyword selected by a specific user and recommendation information set for the keyword, and establish a correspondence between the selected keyword and the corresponding recommendation information, and then proceed to the current user. When recommending recommendation information corresponding to a certain keyword (search keyword or recommended related word), it can be obtained by directly searching for the corresponding keyword through the corresponding keyword.

Generally, the keywords selected by the user will have corresponding preset websites, such as "TN", "TN Travel Network", "TN Travel", etc., and the corresponding preset website is generally the official website of TN Travel Network. Under normal circumstances, the search engine can directly capture the official website link of the TN travel network, and display it as the recommended information corresponding to the above keywords to the user. However, in the embodiment of the present application, the recommendation information may be not only the official website link obtained by the webpage, but also the display content set by the specific user for the selected keyword. Specifically, the recommendation information is often used. Some information associated with the preset website is recommended, and the preset website is a website specified by the specific user for the selected keyword, and the recommended information may include not only the information existing on the preset website but also a specific user. Content that is set by itself or manually edited. This part of the content may not be available through web search, but it is content that the specific user most wants other users to see intuitively.

In the step S103, the specific user may be a plurality of users, and the manner of setting the recommendation information is different. The following two types are introduced. Of course, in the specific implementation process, the following two situations are not limited.

First, a specific user may be an advertiser who purchases the search keyword or recommends an ad slot corresponding to the associated word.

For example, each advertiser wants to display the corresponding advertisement content after the user inputs the search keyword search in the search engine, and then can purchase the corresponding advertisement position corresponding to the keyword (for example, the search keyword and the recommendation related word). And set the advertising content to be served (the advertising content is the recommendation information). The advertisement delivery system may pre-store the correspondence between the recommendation information (eg, the advertisement content) and the keyword based on the plurality of advertisers to purchase the advertisement slots corresponding to the different keywords, thereby based on the search keywords and/or recommendations. After the related words are determined by the related words, the corresponding search information (for example, advertisement content) can be obtained by searching the corresponding relationship through the keyword, and is provided to the current user.

Based on the above scheme, the technical effect of being able to recommend the advertisement content associated with the search keyword and/or the recommended related word after receiving the search keyword through the search box is achieved. The program can achieve accurate delivery of advertising content by matching the advertising content through keywords, which will greatly increase the exposure probability of the advertisement, and will also increase the conversion rate of the advertisement, thereby increasing the profit of the advertiser and the advertising system.

Second, the specific user is the current user of the current electronic device.

For example, different users have different habits of searching through search engines. For example, some users are accustomed to searching for novels through search engines, some users are used to searching for videos, some users are used to searching for news, and some users want to directly obtain them. Searching for the official website corresponding to the keyword, etc., and then the current user can set the category of the recommendation information by itself. For example, if the current user is accustomed to searching for the novel through the search engine, the current user can set the label of the recommendation information as "fiction", and then The novel content related to the search keyword and/or the recommended related word is recommended to the user through the recommendation information; if the current user is accustomed to searching for the video through the search engine, the current user may set the label of the recommendation information as “video”, and then pass the recommendation information. The video content related to the search keyword and/or the recommended related word is recommended to the user; if the current user is accustomed to searching for the news, the current user may set the label of the recommended information as “news”, and then recommend and search the user through the recommended information. Keywords and/or recommended related words If the current user wishes to directly obtain the official website corresponding to the search keyword, the current user can set the label of the recommendation information as “official website”, and then recommend the user to the search keyword and/or the recommended related word through the recommendation information. The official website and so on.

Through the above scheme, it is possible to ensure that the content corresponding to the content currently of interest to the user is closed. The conjunction is provided to the user, thereby shortening the path of the current user to the destination page, thereby reducing the burden on the user input. For example, the user does not have to input the complete "XX official website" to obtain the search result of the official website.

In step S103, the recommendation information may include a plurality of types of information, and three of them are described below. Of course, in the specific implementation process, the following three situations are not limited.

1Recommended information includes: link information of the main website of the default website.

It should be noted that the link information of the main website of the preset website is often attached to some display information (for example, image, text, video, etc.) to the current user, and the current user can jump to the pre-preview by clicking the corresponding display information. The main website of the website, the display information may be related display information of the preset website crawled by the web crawler, or may be set by a specific user who sets the recommended information, and display the content that the specific user wants to display. For example: display the latest image of the preset website, display the main push product of the preset website, and the like.

Taking the keyword for determining the recommendation information as “TN” as an example, the “TN” network may purchase the advertisement slot corresponding to the keyword “TN”, so that if the current keyword is detected as “TN” (for example: If the current user inputs the search keyword "TN" or the current user selects the associated keyword "TN", the link information of the main website of the TN travel network can be provided to the user, as shown in FIG. 2a and FIG. 2b.

Wherein, if the current user clicks on the network link, he can directly jump to the main website corresponding to the network link.

The recommendation information includes: link information of the preset content of the preset website.

For example, the preset content includes, for example, a sub-site of a preset website, a hot content of a preset website, and the like. Taking the preset website as a TN travel network as an example, as shown in FIG. 2a, the preset content includes, for example, “ Outbound hot sale, "domestic specials", "quality free travel" and so on. In addition, the preset content is not necessarily related content of the preset website that can be directly crawled by the web crawler, but may be set by a specific user who sets the recommendation information, and displays the content that the specific user desires to display, for example, : Display the latest contact information, latest developments, etc. of the default website.

Wherein, if the current user clicks on the specific content in the preset content, the user may jump to the webpage where the specific content is located, for example, if the current user clicks “outbound hot sale”, the user may jump to the “outbound hot sale” page of the TN travel network. If the current user clicks on "Domestic Specials", you can jump to the "Domestic Specials" page of TN Travel Network. If the current user clicks on "Quality Free Travel", then You can jump to the "Boutique Freedom" page of TN Travel Network and so on.

The recommendation information includes: the security authentication information of the preset website.

For example, the security authentication information is used to prompt the current user whether the preset website is secure. For example, if the preset website is an official website, the security authentication information of the “official website” may be provided, as shown in FIG. 2b; for example, for example; If there is a virus in the preset website, the security authentication information of the word "dangerous" may be provided, and of course, other security authentication information may be present in the specific implementation process, which is not listed in detail in the embodiment of the present invention, and is not limited. .

In the specific implementation process, the recommendation information may also include the title information of the preset website, the promotion image, the introduction information, the customer service phone number, the logo, and the like, which are not limited in the embodiment of the present invention.

In the step S103, the recommended related words and the recommended information may be provided to the user in a plurality of manners. The following two examples are introduced. Of course, in the specific implementation process, the following two situations are not limited.

First, the providing the recommended related words and the recommended information set by a specific user to the current user include: displaying the recommended related words and the recommended information in a search recommendation box.

For example, the search recommendation box is located, for example, at the bottom of the search box, and is used to display a recommended association word, also referred to as a drop-down box of the search box. In this case, the recommendation information may also be displayed in the search recommendation box, wherein when the recommendation information is displayed in the search recommendation box, the recommendation information may be displayed on the top of the recommended association word, as shown in FIG. 2a, or The recommendation information is displayed on the side of the recommended related words, as shown in Figure 2b.

If the recommendation information is displayed on the top of the recommended related words, the current user can be conveniently accessed by the current user; if the recommended information is displayed on one side of the recommended related words, more relevant information of the recommended information can be displayed.

Secondly, the providing the recommended related words and the recommended information preset by the specific user to the current user includes: displaying the recommended related words in the search recommendation box, and creating a new window for displaying the recommended information. That is to say, the recommended related words and recommended information are displayed in different areas, and the newly created windows are, for example, pop-up windows, floating windows, and the like.

As an optional embodiment, after the recommending related words and the recommended information preset by a specific user are provided to the current user, the method further includes: receiving the first selection An operation of selecting a specific keyword from the search keyword and the recommended related word; performing a network search based on the specific keyword to obtain a search result.

The first selection operation is, for example, an operation of clicking an enter key, an operation of clicking a specific keyword (including a search keyword and a recommended related word), an operation of generating a specific gesture, and the like, taking the search interface shown in FIG. 2a as an example. Assuming that the current user clicks the operation of the "TN train ticket", the network search can be directly performed by the keyword "TN train ticket" to obtain the corresponding search result.

It should be noted that, due to the limitation of the layout of the webpage, in general, only one keyword corresponding recommendation information can be displayed at a time. For example, if the search keyword and the at least one recommended related word all have recommendation information, but at the same time, the search Only recommended information corresponding to a keyword can be displayed in the recommendation box. At this time, in order to remind the user, in addition to the currently displayed recommendation information, there are other keywords in which the recommendation information can be viewed, and may be adopted: when the recommended related words and the recommended information are provided to the current user, the recommendation may also be present for each The recommendation related word of the information displays an indication icon for indicating that the recommended related word has recommendation information.

For example, if the search keyword and the at least one recommended related word have the recommendation information, the recommendation information corresponding to the search keyword may be preferentially displayed in the search recommendation box, and the indication icon may be displayed for each recommended related word with the recommendation information. The user may, but is not limited to, view the recommendation information corresponding to the recommended related word by clicking the indication icon.

For example, if there is recommendation information for at least two recommended related words, the recommendation information corresponding to the recommendation related word with the highest ranking in the search recommendation box may be preferentially considered, and the indication icon may be displayed for the recommended related words with other recommended information. The user may, but is not limited to, view the recommendation information corresponding to the recommended related word by clicking the indication icon.

For example, the indication icon can be, but is not limited to, a small arrow, a greater than a number, a text icon, and the like, which is not limited in the embodiment of the present invention, wherein the indicator icon shown in FIG. 2a and FIG. 2b is greater than the number, and the current user if found Some recommended related words exist indication icons, then it may be determined that the recommended related words have recommendation information, in which case a second selection operation may be generated for the recommended related words, thereby displaying recommended information of the corresponding recommended related words, as shown in FIG. 2a and FIG. 2b. There are 7 recommended related words in the search interface, among which the search related words "TN Travel Network" and "TN Brigade" There are indication icons for the official website of the network, the "TN train ticket", the "TN ticket", the "TN network tour group purchase special", and the "TN gold service". Therefore, the recommended related words all have recommendation information, and the recommended related words "TN recruitment" There is no indication icon, so there is no recommendation information for the recommendation related word. Of course, the above-mentioned recommendation related words with the recommended information are only an example and are not limiting.

In a second aspect, based on the same inventive concept, an embodiment of the present invention provides an information pushing device. Referring to FIG. 3, the method includes:

The receiving module 30 is configured to receive a search keyword by using a search box of the search engine;

a first obtaining module 31, configured to acquire a recommended related word corresponding to the search keyword;

The providing module 32 is configured to provide the recommended related word and the recommended information preset by a specific user to the current user, and the recommended information is associated with the search keyword and/or the recommended related word.

Optionally, the providing module 32 includes a recommendation display unit, configured to display the recommended association word and the recommendation information in a search recommendation box.

Optionally, the device may further include:

And a display module, configured to display an indication icon for each recommendation related word that has the recommendation information, where the indication icon is used to indicate that the recommended keyword has associated recommendation information.

Optionally, the device may further include:

The second obtaining module is configured to acquire a keyword selected by the specific user and recommendation information set for the keyword, and establish a correspondence between the selected keyword and the corresponding recommendation information, and save the data in the database.

Optionally, the device may further include:

a search module, configured to determine, according to the search keyword and/or the recommended related word search database, whether there is a keyword that is the same as the search keyword and/or the recommended related word, and if yes, obtain a recommendation corresponding to the keyword Information as recommendation information associated with the search keyword and/or recommendation related term.

Optionally, the recommendation information includes: link information of a main website of the preset website, link information of the preset content of the preset website, security authentication information of the preset website, and a title of the preset website. At least one of information, a promotional image of the preset website, introduction information of the preset website, and manual editing information of the specific user.

Optionally, the providing module 32 includes:

a determining unit, configured to determine whether there is a second selecting operation for any one of the recommended related words;

a first providing unit, configured to provide, to the current user, the recommendation information that is associated with the corresponding recommended association word if the second selection operation exists;

a second providing unit, configured to provide the recommendation information associated with the search keyword to the current user if the second selection operation does not exist.

Optionally, the providing module 32 includes:

a first selecting unit, configured to preferentially select a recommended related word in which the recommendation information exists to be provided to the current user; or

And a second selecting unit, configured to preferentially select a recommended related term with a high frequency of occurrence and presence recommendation information to provide to the current user.

The apparatus for carrying out the information pushing method introduced in the first aspect of the embodiment of the present invention, the information pushing method introduced in the first aspect of the embodiment of the present invention, A person skilled in the art can understand the specific structure and modification of the device introduced in the second aspect of the embodiments of the present invention. Therefore, the device used in the information pushing method introduced in the first aspect of the embodiments of the present invention belongs to The scope of the embodiments of the present invention to be protected.

In a third aspect, based on the same inventive concept, an embodiment of the present invention provides an electronic device including a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be one or one The above processor executing the one or more programs includes instructions for performing the following operations:

Receiving search keywords through a search box of a search engine;

Obtaining a recommendation related word corresponding to the search keyword;

The recommended related words and recommended information preset by a specific user are provided to the current user, and the recommended information is associated with the search keyword and/or the recommended related word.

The electronic device according to the third aspect of the present invention, the information device used in the first aspect of the embodiment of the present invention, is based on the information pushing method introduced in the first aspect of the embodiment of the present invention, Those skilled in the art will be able to understand the implementation of the present invention. The specific structure and modification of the electronic device introduced in the third aspect of the present invention are not described herein. The electronic device used in the information pushing method introduced in the first aspect of the embodiment of the present invention belongs to the embodiment of the present invention. The scope of protection.

FIG. 4 is a block diagram of an electronic device 800 for an information push method, according to an exemplary embodiment. For example, electronic device 800 can be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, and the like.

Referring to FIG. 4, the electronic device 800 can include one or more of the following components: a processing component 802, a memory 804, a power component 806, a multimedia component 808, an audio component 810, an input/output (I/O) interface 812, and a sensor component 814. And communication component 816.

Processing component 802 typically controls the overall operation of electronic device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. Processing component 802 can include one or more processors 820 to execute instructions to perform all or part of the steps of the above described methods. Moreover, processing component 802 can include one or more modules to facilitate interaction between component 802 and other components. For example, processing component 802 can include a multimedia module to facilitate interaction between multimedia component 808 and processing component 802.

Memory 804 is configured to store various types of data to support operation at device 800. Examples of such data include instructions for any application or method operating on electronic device 800, contact data, phone book data, messages, pictures, videos, and the like. The memory 804 can be implemented by any type of volatile or non-volatile storage device, or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read only memory (EEPROM), erasable. Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Disk or Optical Disk.

Power component 806 provides power to various components of electronic device 800. Power component 806 can include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for electronic device 800.

The multimedia component 808 includes a screen between the electronic device 800 and a user that provides an output interface. In some embodiments, the screen can include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen can be implemented as a touch screen to receive From the user's input signal. The touch panel includes one or more touch sensors to sense touches, slides, and gestures on the touch panel. The touch sensor may sense not only the boundary of the touch or sliding action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 808 includes a front camera and/or a rear camera. When the electronic device 800 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera can receive external multimedia data. Each front and rear camera can be a fixed optical lens system or have focal length and optical zoom capabilities.

The audio component 810 is configured to output and/or input an audio signal. For example, the audio component 810 includes a microphone (MIC) that is configured to receive an external audio signal when the electronic device 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may be further stored in memory 804 or transmitted via communication component 816. In some embodiments, the audio component 810 also includes a speaker for outputting an audio signal.

The I/O interface 812 provides an interface between the processing component 802 and the peripheral interface module, which may be a keyboard, a click wheel, a button, or the like. These buttons may include, but are not limited to, a home button, a volume button, a start button, and a lock button.

Sensor assembly 814 includes one or more sensors for providing electronic device 800 with a status assessment of various aspects. For example, sensor component 814 can detect an open/closed state of device 800, a relative positioning of components, such as the display and keypad of electronic device 800, and sensor component 814 can also detect a component of electronic device 800 or electronic device 800. The location changes, the presence or absence of contact of the user with the electronic device 800, the orientation or acceleration/deceleration of the electronic device 800, and the temperature change of the electronic device 800. Sensor assembly 814 can include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 can also include an acceleration sensor, a gyro sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

Communication component 816 is configured to facilitate wired or wireless communication between electronic device 800 and other devices. The electronic device 800 can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 816 receives broadcast signals or broadcast associated information from an external broadcast management system via a broadcast channel. In a show In an exemplary embodiment, the communication component 816 also includes a near field communication (NFC) module to facilitate short range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, electronic device 800 may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), A gated array (FPGA), controller, microcontroller, microprocessor, or other electronic component implementation for performing the above methods.

In an exemplary embodiment, there is also provided a non-transitory computer readable storage medium comprising instructions, such as a memory 804 comprising instructions executable by processor 820 of electronic device 800 to perform the above method. For example, the non-transitory computer readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, and an optical data storage device.

A non-transitory computer readable storage medium, when an instruction in the storage medium is executed by a processor of an electronic device, enabling the electronic device to perform an information push method, the method comprising:

Receiving search keywords through a search box of a search engine;

Obtaining a recommendation related word corresponding to the search keyword;

The recommended related words and recommended information preset by a specific user are provided to the current user, and the recommended information is associated with the search keyword and/or the recommended related word.

FIG. 5 is a schematic structural diagram of a server in an embodiment of the present invention. The server 1900 can vary considerably depending on configuration or performance, and can include one or more central processing units (CPUs) 1922 (eg, one or more processors) and memory 1932, one or one The above storage medium 1942 or storage medium 1930 of data 1944 (eg, one or one storage device in Shanghai). Among them, the memory 1932 and the storage medium 1930 may be short-term storage or persistent storage. The program stored on storage medium 1930 may include one or more modules (not shown), each of which may include a series of instruction operations in the server. Still further, central processor 1922 can be configured to communicate with storage medium 1930, which performs a series of instruction operations in storage medium 1930.

Server 1900 may also include one or more power sources 1926, one or more wired or wireless network interfaces 1950, one or more input and output interfaces 1958, one or more keyboards 1956, and/or one or more operating systems 1941. For example, Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.

One or more embodiments of the present invention include at least the following beneficial effects:

In the embodiment of the present invention, the search keyword is first received by the search box of the search engine; then the recommended related words corresponding to the search keyword are acquired; finally, the recommended related words and the recommended information preset by the specific user are provided. For the current user, the recommendation information is associated with the search keyword and/or the recommended relevance word.

In the embodiment of the present invention, the recommendation information related to the search keyword or the recommended related word may be presented to the user directly before the search operation is triggered, so that the search information is pre-positioned, and the user may not initiate the search keyword or the recommended related word. Search to view information related to the search keyword or recommended related words, which can meet the needs of users to easily and quickly obtain search information.

Further, in the embodiment of the present invention, the recommendation information is preset by a specific user, so that the technical effect of personalized recommendation based on personalized customization of the user can be realized.

In addition, based on the scheme, part of the search result content can be pre-positioned, and the user does not need to go to the search result list below to select the part of the search result, but can find a certain search result in the search recommendation box, thereby improving the network search efficiency.

Those skilled in the art will appreciate that embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (system), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or FIG. These computer program instructions can be provided to a processor of a general purpose computer, a special purpose computer, an embedded processor or other programmable data processing device to produce a A machine that causes instructions executed by a processor of a computer or other programmable data processing device to generate a device for implementing the functions specified in one or more of the flow or in a block or blocks of the flowchart.

The computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device. A device implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of a flowchart.

These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device. The instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

While the preferred embodiment of the invention has been described, it will be understood that Therefore, the appended claims are intended to be interpreted as including the preferred embodiments and the modifications and

It is apparent that those skilled in the art can make various modifications and variations to the invention without departing from the spirit and scope of the invention. Thus, it is intended that the present invention cover the modifications and modifications of the invention

Claims (10)

1. An information pushing method, comprising:

   Receiving search keywords through a search box of a search engine;

   Obtaining a recommendation related word corresponding to the search keyword;

   The recommended related words and recommended information preset by a specific user are provided to the current user, and the recommended information is associated with the search keyword and/or the recommended related word.
2. The method according to claim 1, wherein the providing the recommended related words and the recommended information preset by a specific user to the current user comprises:

   The recommended related words and the recommended information are displayed in a search recommendation box.
3. The method of claim 1 wherein the method further comprises:

   An indication icon is displayed for each recommended related word in which the recommendation information exists, and the indication icon is used to indicate that the recommended keyword has associated recommendation information.
4. The method of claim 1 wherein the method further comprises:

   The keyword selected by the specific user and the recommendation information set for the keyword are obtained, and the correspondence between the selected keyword and the corresponding recommendation information is established and saved in the database.
5. The method of claim 4, wherein the method further comprises:

   Determining, according to the search keyword and/or the recommended related word search database, whether there is a keyword having the same meaning or the same meaning as the search keyword and/or the recommended related word, and if so, obtaining the recommended information corresponding to the keyword, As recommendation information associated with the search keyword and/or recommendation related word.
6. The method according to claim 4, wherein the recommendation information comprises: link information of a main website of a preset website, link information of preset content of the preset website, and security authentication of the preset website At least one of information, title information of the preset website, a promotional image of the preset website, introduction information of the preset website, and manual editing information of the specific user.
7. The method according to any one of claims 1 to 4, wherein the providing the recommended related words and the recommended information preset by a specific user to the current user comprises:

   Determining whether there is a second selection operation for any one of the recommended related words;

   If the second selection operation exists, the recommendation information associated with the corresponding recommended association word is provided to the current user;

   If the second selection operation does not exist, the recommendation information associated with the search keyword is provided to the current user.
8. The method according to any one of claims 1 to 4, wherein the providing the recommended related words to the current user comprises:

   Preferably, the recommended related words with the recommended information are provided to the current user; or,

   The recommended related words with higher frequency and recommendation information are preferentially provided to the current user.
9. An information pushing device, comprising:

   a receiving module, configured to receive a search keyword through a search box of a search engine;

   a first acquiring module, configured to acquire a recommended related word corresponding to the search keyword;

   And a providing module, configured to provide the recommended related words and recommended information preset by a specific user to the current user, where the recommended information is associated with the search keyword and/or the recommended related word.
10. An electronic device, comprising: a memory, and one or more programs, wherein one or more programs are stored in the memory and configured to execute the one or more by one or more processors The program contains instructions for doing the following:

    Receiving search keywords through a search box of a search engine;

    Obtaining a recommendation related word corresponding to the search keyword;

    The recommended related words and recommended information preset by a specific user are provided to the current user, and the recommended information is associated with the search keyword and/or the recommended related word.

Images