WO2014155620A1

WO2014155620A1 - System for issuing motivational receipts

Info

Publication number: WO2014155620A1
Application number: PCT/JP2013/059331
Authority: WO
Inventors: 洋一曲谷; 橋本　英明; なつみ柳
Original assignee: 株式会社日立システムズ
Priority date: 2013-03-28
Filing date: 2013-03-28
Publication date: 2014-10-02
Also published as: JP6100885B2; JPWO2014155620A1

Abstract

Provided is a system for issuing motivational receipts by outputting a coupon, etc. to a receipt so as to understand the sequential buying behavior of a customer and to motivate the next buying behavior in the customer. A typical embodiment of the present invention is a system for managing the issuance of receipts from a POS terminal in each store, the system having: a store server installed in each in each store, one or more POS terminals for issuing receipts being connected to the store server, the store server being capable of setting in each POS terminal a content outputted to a receipt; and a server for managing receipt issuance, the store servers being connected via a network to the server for managing receipt issuance, and the server for managing receipt issuance being capable of designating for each of the store servers the content to be outputted to receipts at the POS terminals connected to the store servers. The receipt issuance management server designates the content to be outputted to a receipt for the store server of the store which the customer is motivated to visit so that motivational information for providing motivation for one or more other stores which the customer is motivated to visit is additionally displayed on the receipt issued from the POS terminal in the store where the motivation is originated.

Description

Guidance receipt issuing system

The present invention relates to a technique for outputting a receipt including a coupon, a sales promotion message, and the like, and is particularly effective when applied to a guided receipt issuing system that outputs a receipt for guiding a customer's purchase behavior in an environment where continuous purchase behavior is performed. It is about technology.

In some cases, advertisements, messages, coupons, etc. may be output for sales promotion on receipts issued when purchasing products. The coupon here can be used (for example, “○% discount”) at the next purchase or within a certain period of time, for example, at the store that issued the receipt or a store of the same series, It can be used at a specific timing such as “Sunday” or “Rainy Day”.

As a technique for outputting a coupon to a receipt, for example, Japanese Patent Application Laid-Open No. 7-121772 (Patent Document 1) includes data for specifying a product, coupon data, and means for issuing a coupon. In addition, a POS (Point （of sale system) system that issues the coupon data according to the product data is described. Here, when you buy a product, you do not receive a discount, but at the next purchase, issue a coupon that will be the discount for the current product, and when the coupon is presented at the next purchase, you can use it to discount it. By increasing the discount on issued coupons for products that are clear to be bought next time, it is possible to improve service efficiency and ensure the next purchase of similar products.

Japanese Patent Laid-Open No. 2001-357457 (Patent Document 2) issues an input device for inputting a product code of a product purchased by a customer, a display device for displaying product information, and a receipt. And a storage means for storing various privilege service information files to be given to a product purchaser, together with a PLU (Price Look Up) file for storing data such as a price corresponding to a product code The product sales management terminal device is described. Here, the receipt printed out is the specific information selected or extracted from various privilege information data based on preset conditions for each purchased specific product together with the receipt information regarding the product purchase. By configuring so as to print out the privilege service information, an optimal privilege service corresponding to each customer can be appropriately selected and provided for each period or time.

JP-A-7-121772 JP 2001-357457 A

In the conventional technology for outputting coupons to receipts, the purpose of issuing coupons is mainly to secure customers by acquiring repeaters, and for customers who are completely unknown whether to visit the store again. The purpose is to revisit the same or affiliated store on another day.

On the other hand, as a purchase action of a customer, after making a certain purchase, there is a case where the next purchase, the next purchase, and the continuous purchase action are performed in a short time (for example, on the same day). For example, in a long-distance movement on an expressway, a service area on the route (hereinafter sometimes referred to as “SA”) or a parking area (hereinafter referred to as “PA”) for a fixed distance or a break at regular intervals. ”), The purchase by the user is continuously performed.

In such a case, in order to alleviate the congestion caused by the concentration of users in a certain SA / PA, the SA / PA that performs the next purchasing action when the user performs the purchasing action in the SA / PA. There is a desire to output a coupon, a sales promotion message, or the like on a receipt so that it is guided to be distributed or to a specific SA / PA that is not crowded.

Accordingly, an object of the present invention is to provide a guidance receipt issuing system that captures a customer's continuous purchase behavior and outputs a coupon, a promotional message, or the like to the receipt so as to guide the customer's next purchase behavior at that timing. It is in.

The above and other objects and novel features of the present invention will be apparent from the description of this specification and the accompanying drawings.

Of the inventions disclosed in this application, the outline of typical ones will be briefly described as follows.

A guided receipt issuing system according to a representative embodiment of the present invention manages a guide receipt for issuing a receipt from a POS terminal in each store in an environment where a user performs continuous purchasing behavior in a plurality of stores. In the issuing system, at each store, one or more POS terminals that issue the receipt are connected, and the store server that can set the output content to the receipt for each POS terminal; Each store server is connected via a network, and has a receipt issue management server capable of instructing each store server to output contents to the receipt for the POS terminal connected to the store server. .

The receipt issue management server displays the receipt issued from the POS terminal of the guidance source store with guidance information for guiding the user to one or more other guidance destination stores. The output contents to the receipt are instructed to the store server of the store of the guidance source.

Among the inventions disclosed in the present application, effects obtained by typical ones will be briefly described as follows.

That is, according to a typical embodiment of the present invention, a customer's continuous purchase behavior is captured, and a coupon, a sales promotion message, or the like is output to a receipt so as to guide the customer's next purchase behavior at that timing. It becomes possible.

It is the figure which showed the outline | summary about the structural example of the guidance receipt issuing system which is one embodiment of this invention. It is the figure which showed the outline | summary about the example of the utilization form of a user's SA / PA at the time of performing dispersion | distribution induction in one embodiment of this invention. It is the figure which showed the outline | summary about the example of the utilization form of a user's SA / PA at the time of performing specific guidance in one embodiment of this invention. It is the figure which showed the outline | summary about the example of a data structure of SA / PA master TB of the receipt issue management server in one embodiment of this invention. It is the figure which showed the outline | summary about the example of a data structure of coupon master TB of the receipt issue management server in one embodiment of this invention. It is the figure which showed the outline | summary about the example of a data structure of the output content instruction | indication TB of the receipt issue management server in one embodiment of this invention. It is the figure which showed the outline | summary about the example of a data structure of the issuance receipt recording TB of SA / PA server in one embodiment of this invention. It is the figure which showed the outline | summary about the example of a data structure of the issuance receipt recording TB of SA / PA server in one embodiment of this invention. It is the flowchart which showed the outline | summary about the example of the flow of a process at the time of determining SA / PA used as a guidance destination by the dispersion | distribution guidance in one embodiment of this invention. It is the figure which showed the outline | summary about the example of the flow of a process at the time of determining SA / PA used as guidance | guide_source by specific guidance in one embodiment of this invention. It is the flowchart which showed the outline | summary about the example of the flow of a process at the time of setting the output content of a receipt with respect to each POS cash register in one embodiment of this invention. It is the flowchart which showed the outline | summary about the example of the flow of a process at the time of issuing a receipt at the time of the purchase action of the user in one embodiment of this invention. It is the figure which showed the example of the usage form of a general user's SA / PA.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. Note that components having the same function are denoted by the same reference symbols throughout the drawings for describing the embodiment, and the repetitive description thereof will be omitted.

For example, on highways, users who drive long distances will take breaks as appropriate. In general, it is desirable to take a break at least once every two hours. When taking a break, you will use the SA or PA (hereinafter referred to as “SA / PA”) installed at an appropriate interval. At that time, the store installed at the SA / PA There are many purchase behaviors such as eating and drinking and purchasing souvenirs. In general, since the SA is larger than the PA and has a large number of facilities and facilities, users tend to concentrate on SA, particularly large-scale backbone SA.

FIG. 13 is a diagram showing an example of a general user SA / PA usage mode. In the figure, SA / PA of “SA1” to “SA3” and “PA1” to “PA6” are continuously arranged from the left side to the right side on either the up or down route of the expressway. It has been shown. Further, the route from PA2 to PA3 and PA5 indicates that the junction is branched at the junction. Here, for convenience of explanation, it is assumed that the distance between “SA1” and “SA2” is about 200 km (for example, a distance that can be moved in about 2 hours at a speed of 100 km / h assuming a break once every 2 hours). It should be noted that SAs on actual highways in Japan are installed at intervals of about 50 km, and PAs are installed at intervals of about 15 to 20 km.

The upper diagram schematically shows that users are concentrating on “SA1” due to breaks and the like. When most of the users in “SA1” take a next break in an area 2 hours or 200 km away, for example, as shown in the lower figure, “PA3” and “ In many cases, it is not “PA4” but “SA2”. This is because, as described above, due to the characteristics of the highway, SAs and backbone SAs that are larger than PAs and have more facilities are installed at certain distances, and as a result, as shown in the figure. In addition, while the congestion at “SA1” slides to “SA2”, which is about 200 km away, the PA in the vicinity thereof is not used much and the situation where the sales at the store does not increase easily occurs.

On the other hand, for example, if a user using “SA1” can be guided to “PA3” or “PA4” before and after “SA2”, the congestion of SA is reduced, the use of SA / PA, and the store As a result, sales can be efficiently managed as a whole.

Therefore, in the guided receipt issuing system according to an embodiment of the present invention, the purchase of the product by the user at each SA / PA store is captured by a POS terminal such as a cash register and output to the user at that time. Guidance information such as a coupon that can be used in the SA / PA that is the guidance destination at that time, and a promotional message such as a promotion or advertisement for an event being held in the SA / PA is output to the receipt. That is, the purchase behavior of the user is captured and the next purchase behavior of the user is guided. As a result, the concentration of users on a specific SA / PA can be suppressed and distributed.

There are two main types of guidance methods. One is a method of guiding SA / PA users who are currently congested to distribute SA / PA to be used at the next break (this is the following). The other is to use the SA / PA in front so that it can be used at the next break for a specific SA / PA that is not currently crowded. This is a method of guiding a currently used user to a specific SA / PA (hereinafter, this may be referred to as “specific guidance”).

FIG. 2 is a diagram showing an overview of an example of a user's SA / PA usage mode when distributed guidance is performed. The arrangement situation of SA / PA is the same as the example of FIG. In the upper diagram, similar to the example of FIG. 13, it is shown that the user is concentrating on “SA1” for a break or the like. In the present embodiment, when a user performs a purchase action such as eating and drinking at a store “SA1”, this is captured, and a coupon 42 that can be used with a predetermined SA / PA ahead is recorded on a receipt. Output together. In the example of FIG. 2, four types of coupons 42 that can be used respectively in four PAs “PA3” to “PA6” installed in an area about 200 km away are output randomly (or sequentially).

As a result, as shown in the lower figure, when each user takes the next break without getting off at an interchange on the way, instead of “SA2” or “SA3” where congestion is expected, “ It becomes possible to motivate and guide the customer to use the coupons 42 in a distributed manner on PA3 "to" PA6 ".

In the example of FIG. 2, the coupon 42 in which “PA3” to “PA6” are individually designated as the guidance destinations is issued. However, for example, when there is a branch in the middle like the route in the example of FIG. In this case, since it is unclear which user the user will proceed to, the coupon 42 may not make sense for the user. In such a case, for example, a coupon 42 that can be used by either PA3 or PA5 is used, and a certain range of PAs is directly designated so that the coupon 42 can be used regardless of which route is used. May be.

On the other hand, FIG. 3 is a diagram showing an outline of an example of the usage form of the user's SA / PA when the specific guidance is performed. The arrangement status of SA / PA is the same as in the examples of FIGS. 13 and 2 described above. The upper diagram shows that the user is concentrating on “SA2” for a break or the like. On the other hand, since “PA3” and “PA4” before and after that are vacant, for users who are currently using “PA1”, “SA1”, and “PA2” in the area about 200 km in front, When these users perform purchase behavior at a store, this is captured, and the receipt 42 to be output is output together with the coupon 42 that can be used in the specific PA ahead. In the example of FIG. 3, coupons 42 that can be used in “PA4” are output in each PA.

As a result, as shown in the figure at the bottom, when each user takes the next break without getting off at an interchange on the way, it is not a crowded "SA2" but an vacant or event is held It is possible to motivate and guide the customer to stop at “PA4” and use the coupon 42.

In this way, when successive purchasing actions are performed in SA / PA, the SA / PA that the user performs the next purchasing action is distributed or guided to be performed in an available SA / PA. , The congestion of SA (particularly the core SA) can be alleviated, the use of each SA / PA and the sales at stores can be leveled, and efficient operation as a whole becomes possible. If attention is paid to the guidance of users on the expressway, it can also be applied to applications such as congestion reduction and traffic flow adjustment. In addition, for example, it is possible to contribute to traffic safety by guiding the user to take breaks at regular intervals such as 2 hours.

<System configuration>
FIG. 1 is a diagram showing an outline of a configuration example of a guided receipt issuing system according to an embodiment of the present invention. The guidance receipt issuing system 1 is installed in each SA / PA on the highway, and the SA / PA server 30 that centrally manages the POS register 40 of the SA / PA store, and these are VPN (Virtual Private Network) and the like. A receipt issue management server 10 connected via the secure network 50 used.

That is, on the expressway or a specific section thereof, the output contents of the receipt 41 issued and output at the POS register 40 of each SA / PA store are centralized by the receipt issue management server 10 via the SA / PA server 30. It is a system that can be controlled and managed. As a result, it is possible to designate the contents such as the coupon 42 and the sales promotion message to be added to the receipt 41 to be issued to the POS register 40 of the specific SA / PA.

The receipt issue management server 10 is configured by a computer system such as a server device or a virtual server in a cloud computing environment. For example, the receipt issuance management server 10 is installed on middleware such as an OS (Operating System), a DBMS (DataBase Management System), or a Web server program (not shown). Each section includes a guidance determination unit 11, an output content instruction unit 12, an issue receipt management unit 13, and a usage status analysis unit 14 that are implemented by a software program that runs on the computer. Each table includes an SA / PA master TB (table) 15, a coupon master TB 16, an output content instruction TB 17, and an issue receipt management TB 18 implemented by a database, a file table, and the like.

The guidance determination unit 11 determines the necessity of distributed guidance or specific guidance as shown in FIGS. 2 and 3 described above, and determines the SA / PA of the guidance source and guidance destination when these are performed. It has a function. For SA / PA that is a guidance source in distributed guidance and SA / PA that is a guidance destination in specific guidance, for example, a user who is not manually illustrated by a system administrator or the like depending on congestion conditions, road conditions, etc. It may be specified by inputting via an interface unit or the like. Or, based on the congestion monitoring system 21 operated in real time by SA / PA and road congestion status operated by operators operating expressways, based on current road congestion status and past performance Information may be acquired in cooperation with an external system such as the traffic jam prediction system 22 that performs road traffic jam prediction by simulation and automatically determined.

For each SA / PA, information on one or more SA / PAs to be guided when determined as a guidance source in distributed guidance is statically set in advance in the SA / PA master TB15, for example. I can leave. Similarly, information on one or more SA / PAs that are used as a guidance source when determined as a guidance destination for a specific guidance can be statically set in advance in the SA / PA master TB15. Alternatively, based on installation information such as the SA / PA positional relationship and distance on the route, information such as traffic congestion may be used as appropriate, and dynamically determined using a predetermined algorithm. The contents of the determined guidance source and guidance destination SA / PA are registered in the output content instruction TB 17 together with the contents of the coupon 42 by the output content instruction unit 12 described later.

Based on the information of each SA / PA of the guidance source and the guidance destination determined by the guidance determination unit 11, the output content instruction unit 12 displays the content of the coupon 42 issued at the store of the guidance source SA / PA as a coupon master. It has a function of acquiring from the TB 16 and transmitting an instruction to the SA / PA server 30 of the guidance source SA / PA to output it to the receipt 41 as a coupon 42 usable in the guidance destination SA / PA. . The content of the output instruction is registered in the output content instruction TB17.

The issue receipt management unit 13 has a function of acquiring the history information of the receipt 41 issued at the POS register 40 of each SA / PA from each SA / PA server 30 and recording it in the issue receipt management TB18. When the issued receipt 41 is added with a coupon 42 that can be used in the previous SA / PA, the information is also included. Further, when the purchase relating to the issue of the receipt 41 is used, if the coupon 42 issued in the previous SA / PA is used, the information is also included.

The usage status analysis unit 14 refers to the issue receipt management TB 18 to track the issue status of the coupon 42, the actual usage status of the issued coupon 42, and the like, for example, the usage rate of the coupon 42 and the SA used. / A function to perform various analyzes such as the degree of dispersion of PA. Based on the analysis result here, for example, when performing dispersion guidance or specific guidance, it is possible to adjust the range of the SA / PA that is the guidance destination or guidance source to perform more appropriate guidance.

The SA / PA server 30 is configured by a computer system such as a server device installed in each SA / PA. For example, an output implemented by a software program that runs on middleware such as an OS, DBMS, or Web server program (not shown). Each unit includes a content setting unit 31 and an issue receipt recording unit 32. Further, it has a table such as an output content setting 33 configured as a setting file or the like, and an issue receipt recording TB 34 implemented by a database or a file table. Further, each SA / PA server 30 is connected to one or more POS registers 40 installed in the SA / PA store via a LAN (Local Area Network) or the like.

Based on the output content setting 33 that holds the information of the output content to the receipt 41, which is instructed from the receipt issuance management server 10, the output content setting unit 31 responds to each POS register 40 installed in the SA / PA. And has a function of setting contents to be added to the receipt 41 and output. Here, information on the coupon 42 issued in addition to the receipt 41 is included. Each POS register 40 holds information on the output content set by the output content setting unit 31, and when the receipt 41 is issued, information based on the set content can be added to the end and printed out. .

The issue receipt recording unit 32 has a function of acquiring the information of the receipt 41 issued at each POS register 40 and recording it as history information in the issue receipt recording TB34. When the issued receipt 41 is added with a coupon 42 that can be used in the previous SA / PA, the information is also included. Further, when the purchase relating to the issue of the receipt 41 is used, if the coupon 42 issued in the previous SA / PA is used, the information is also included.

The history information recorded in the issue receipt record TB34 is periodically transmitted to the receipt issue management server 10 at regular intervals, for example. For example, it can be set to an interval such as once every hour or once every 30 minutes, which is shorter than once every two hours, which is a general interval until the next break. Thereby, in the receipt issuance management server 10, the issuance receipt management unit 13 collects and records the history information transmitted from each SA / PA server 30 in the issuance receipt management TB 18, and in the POS register 40 of each SA / PA. The issued receipt 41 and coupon 42 can be managed in an integrated manner.

<Data structure>
FIG. 4 is a diagram showing an outline of an example of the data configuration of the SA / PA master TB 15 of the receipt issuance management server 10. The SA / PA master TB 15 is a master table that holds SA / PA information on the target expressway or a specific section thereof. For example, the SA / PA number, name, route, up / down, SA / PA server name , 100 km ahead SA / PA, 200 km ahead SA / PA, 100 km ahead SA / PA, 200 km ahead SA / PA, adjacent destination SA / PA, and adjacent front SA / PA.

The item of SA / PA number holds information such as a number that uniquely identifies each SA / PA. The name, route, and up / down items respectively hold the name of the target SA / PA, information indicating the installed route, and information specifying which of the up / down routes is SA / PA. . The item of SA / PA server name holds information such as a host name for specifying the SA / PA server 30 installed in the target SA / PA.

The items of 100 km ahead SA / PA and 200 km ahead SA / PA, respectively, are SA / PA number information that identifies one or more SA / PAs in the area near 100 km ahead and 200 km ahead of the target SA / PA. Hold. This information can be used as a candidate for a destination SA / PA when performing dispersion guidance shown in FIG. Similarly, each item of SA / PA before 100 km and SA / PA before 200 km is respectively an SA / PA that specifies one or more SA / PAs in the area near 100 km before and 200 km before the target SA / PA. Holds number information. This information can be used as a candidate of the source SA / PA when performing the specific guidance shown in FIG.

The adjacent destination SA / PA and adjacent front SA / PA items respectively hold SA / PA number information that identifies the SA / PA adjacent to the target SA / PA and the SA / PA adjacent to the front SA / PA. To do. Information such as the distance to the target SA / PA may be held together. Thereby, the information of the continuous arrangement | positioning of each SA / PA can be grasped | ascertained.

FIG. 5 is a diagram showing an outline of an example of the data configuration of the coupon master TB 16 of the receipt issuance management server 10. The coupon master TB 16 is a table that holds, for each type, the contents of a coupon 42 that is issued by being added to the receipt 41 from the POS register 40 of each SA / PA. For example, the coupon master number, title, display text, display image, And each item such as privilege contents.

The item of coupon type number holds information such as a number that uniquely identifies each coupon type. The title item holds title information indicating the content of the target coupon type. The items of display text and display image respectively hold text data and image information printed as a coupon 42 on the receipt 41. As for the text data, for example, it is possible to register a part that displays the names of available SA / PAs as a parameterized template. For the image, the path information of the image file may be held. The image includes, for example, image data that displays information such as privilege contents and promotional messages, a two-dimensional barcode that holds various information such as the URL of the website that displays these contents, and the receipt number of the receipt 41 Can be set. The item of privilege content holds information indicating the content of the privilege obtained by the user with the target coupon.

FIG. 6 is a diagram showing an outline of an example of the data structure of the output content instruction TB 17 of the receipt issue management server 10. The output content instruction TB17 is a table that holds information on output content instructions such as a coupon 42 to be added to the receipt 41 issued from the POS cash register 40 to the SA / PA server 30 of each SA / PA of the guidance source. , Instruction number, target SA / PA, guidance destination SA / PA, instruction classification, coupon type, application start period, and application end period.

The item of the instruction number holds information such as a number that uniquely identifies the instruction of each output content. Each item of the target SA / PA and the destination SA / PA is an SA / PA number that specifies the SA / PA of the instruction target (guide source) and the SA / PA that is the destination for the output content instruction of the target, respectively. Keep information. The item of the instruction category holds information such as a code value for identifying whether the target output content instruction is the distributed guidance shown in FIG. 2 or the specific guidance shown in FIG.

The item of coupon type holds information on the coupon type number that specifies the content of the coupon 42 to be added to the receipt 41 issued from the POS register 40 of the SA / PA in the target output content instruction. Each item of the application start time and the application end time holds information on the start time and the end time of the period in which the target output content instruction is valid on the system. This makes it possible to register in advance before the target output content instruction becomes valid.

Of the above items, for example, the content of each item such as the instruction number, the destination SA / PA, the instruction classification, and the coupon type is specified by the output content instruction unit 12 as the target SA / PA item. It is transmitted to the SA / PA server 30 of SA / PA and registered as the output content setting 33.

FIG. 7 is a diagram showing an outline of an example of the data configuration of the issue receipt management TB 18 of the receipt issue management server 10. The issue receipt management TB 18 is a table that centrally manages the information of the receipt 41 issued by the POS register 40 of each SA / PA and the coupon 42 issued in addition thereto, for example, receipt number, issue SA / PA , Issue cash register, issue date / time, use coupon receipt number, issue coupon type, destination SA / PA, coupon use SA / PA, and coupon use date / time.

The item of receipt number holds information such as a number for uniquely identifying each issued receipt 41. It may be unique in all SA / PAs, unique in SA / PA, or unique as a whole together with the SA / PA number. Each item of the issued SA / PA and the issued cash register includes information such as the SA / PA number or SA / PA server name identifying the SA / PA or SA / PA server 30 that issued the target receipt 41, and the target receipt. Information for specifying the POS register 40 that issued 41 is held. The issuance date / time item holds time stamp information when the target receipt 41 is issued.

The item of use coupon receipt number is a receipt that specifies the receipt 41 to which the coupon 42 is added when the user uses the previously issued coupon 42 in the purchase when the target receipt 41 is issued. Holds number information. Each item of the issued coupon type and the guide destination SA / PA is based on the coupon type number information for specifying the content of the coupon 42 when the coupon 42 is issued in addition to the target receipt 41 and the coupon 42. Information on the SA / PA number that identifies the SA / PA that is the guidance destination is held.

Each item of the coupon use SA / PA and the coupon use date / time is added to the target receipt 41 when the coupon 42 is issued, and when the coupon 42 is used in the previous SA / PA, Information on the SA / PA number for specifying the SA / PA and information on the time stamp when the coupon 42 is used are updated and registered.

FIG. 8 is a diagram showing an outline of an example of the data structure of the issue receipt record TB34 of the SA / PA server 30. The issue receipt record TB34 is a table for recording information of receipts issued from the POS register 40 and coupons 42 issued in addition thereto in each SA / PA. For example, the receipt number, issue register, issue date and time, use Each item includes a coupon receipt number, an issued coupon type, and a destination SA / PA. Each of these items has the same contents as the corresponding item of the issue receipt management TB 18 shown in FIG.

Note that the data configuration (items) of each table shown in FIGS. 4 to 8 is merely an example, and other table configurations and data configurations can be used as long as similar data can be held and managed. It may be.

<Process flow>
FIG. 9 is a flowchart showing an outline of an example of the flow of processing when the guidance determination unit 11 of the receipt issuance management server 10 determines the SA / PA as the guidance destination by distributed guidance. When the process is started, the guidance determination unit 11 first acquires, for example, information on the congestion status of each SA / PA from the congestion monitoring system 21 (S01), and targets SA / PAs that are more than a predetermined reference. Then, a loop process for repeating the process is started (S02). If there is no target SA / PA, the process exits without performing the loop process (S09), and the process ends. That is, the coupon 42 is not issued in order to perform dispersion guidance.

In the loop processing, for example, information on traffic jam prediction in the route ahead of the target SA / PA (that is, the SA / PA of the guidance source) is acquired from the traffic jam prediction system 22 (S03), and 200 km ahead from the target SA / PA. It is determined whether or not there is a traffic congestion of a certain scale or more that is predicted (S04). Here, the prediction up to 200 km ahead is based on the premise that it is desirable to take a break at least once every 2 hours, as described above, and whether or not you will encounter traffic jams while driving for 2 hours at 100 km / h. Judgment. Therefore, the distance can be appropriately changed according to conditions such as an environment to be applied.

In step S04, if there is no traffic jam predicted up to 200km ahead, information on SA / PA installed in the 200km ahead area is acquired as the guidance destination SA / PA (S05). In the present embodiment, for example, the value of the 200 km ahead SA / PA item for the target SA / PA can be acquired from the SA / PA master TB 15 and used.

On the other hand, if there is a traffic jam predicted up to 200 km ahead in step S04, information on the SA / PA installed in the 100 km ahead area is acquired in order to guide to SA / PA earlier (S06). . In the present embodiment, for example, the value of the 100 km ahead SA / PA item for the target SA / PA can be acquired from the SA / PA master TB 15 and used. As for the distance of 100 km, the distance can be appropriately changed according to the conditions such as the environment to be applied, like the distance of 200 km.

Thereafter, the content of the coupon 42 issued by the SA / PA of the guidance source is determined from the type of the coupon 42 registered in the coupon master TB 16 (S07). The type of coupon 42 to be selected is not particularly limited, and the same content may be issued for all SA / PAs, or the type of product purchased by the SA / PA or the user. Accordingly, coupons 42 having different contents may be automatically selected and issued. Alternatively, a notification that the distributed guidance is necessary may be sent to the administrator or the like, and the administrator or the like may manually select and determine the type of the coupon 42.

Thereafter, the SA / PA to be loop processed is the SA / PA of the guidance source, the SA / PA acquired in step S05 or S06 is the SA / PA of the guidance destination, and the contents of the coupon type determined in step S07 Are output to the receipt 41 at the SA / PA POS register 40 of the guidance source, and the instruction information of these output contents is registered in the output content instruction TB17, and the SA / PA server of the guidance source SA / PA 30 is transmitted (S08). The SA / PA server 30 that has received the output content instruction holds the content as the output content setting 33.

Thereafter, the loop process for the next SA / PA is repeated (S09, S02). When the distributed guidance process for all the SA / PA acquired in step S01 is completed, the loop process is exited (S09), and the entire process is terminated. In addition, the output contents of the receipt 41 and the coupon 42 for dispersion guidance are controlled based on the latest congestion situation and traffic jam prediction information by repeatedly executing the above-described series of processes at regular time intervals, for example. can do.

FIG. 10 is a diagram showing an outline of an example of the flow of processing when the guidance determination unit 11 of the receipt issuance management server 10 determines the SA / PA that is the guidance source by the specific guidance. When the process starts, first, the guidance determination unit 11 acquires information on a specific SA / PA that is a guidance destination (S11). For example, based on the congestion status information acquired from the congestion monitoring system 21, the SA / PA adjacent to the crowded SA / PA and having a lot of space, the SA / PA holding an event, etc. It can be determined automatically or manually.

Thereafter, information on traffic jam prediction in the route before the target SA / PA (that is, the destination SA / PA) is acquired from the traffic jam prediction system 22 (S12), and between 200 km before the target SA / PA. It is determined whether or not there is a traffic jam of a certain scale or more that is predicted (S13). If there is no predicted traffic jam up to 200 km before, information on SA / PA installed in the area 200 km before is obtained as the SA / PA of the guidance source (S14). In the present embodiment, for example, the value of the 200 / km front SA / PA item for the target SA / PA can be acquired from the SA / PA master TB 15 and used.

On the other hand, if there is a traffic jam predicted before 200 km in step S13, information on the SA / PA installed in the 100 km area is acquired in order to guide to the SA / PA earlier (S15). ). In the present embodiment, for example, the value of the SA / PA item 100 km before the target SA / PA can be obtained from the SA / PA master TB 15 and used. Note that these 200 km and 100 km distances can be appropriately changed according to conditions such as the environment to be applied, as in the case of the example of FIG. 9 described above.

Thereafter, as in step S07 of FIG. 9, the content of the coupon 42 issued by the guidance source SA / PA is determined from the type of the coupon 42 registered in the coupon master TB 16 (S16). Further, the SA / PA acquired in step S14 or S15 is the SA / PA of the guidance source, the SA / PA acquired in step S11 is the SA / PA of the guidance destination, and the contents of the coupon type determined in step S16 Are output to the receipt 41 at the POS register 40 of each SA / PA of the guidance source, and the instruction information of these output contents is registered in the output content instruction TB17, and the SA / of each SA / PA of the guidance source is registered. The data is transmitted to the PA server 30 (S17), and the process ends.

The SA / PA server 30 that has received the output content instruction stores the content as the output content setting 33. Through the above series of processes, the output contents of the receipt 41 and the coupon 42 can be controlled so as to be guided to a specific SA / PA.

FIG. 11 is a flowchart showing an outline of an example of a processing flow when the output content setting unit 31 of the SA / PA server 30 sets the output content of the receipt 41 for each POS register 40. When the process is started, the output content setting unit 31 acquires the content held in the output content setting 33 (S21). If the output content setting 33 itself or its content does not exist, the processing is terminated without performing the subsequent processing, that is, the output content setting for each POS register 40 is not performed, and the default output content can be set. .

Next, it is determined whether or not there is a plurality of setting information of the acquired output contents (S22). 9 and 10 described above, the guidance determination unit 11 of the receipt issuance management server 10 performs a plurality of distributed guidance or specific guidance with different guidance destinations for a certain SA / PA. There may be cases where the instructions overlap. If there is no output setting information, the process proceeds to step S24. If there are a plurality of settings, the setting information with the highest priority is selected (S23).

For example, when the instruction category is distributed guidance or specific guidance, the priority of the specific guidance can be handled high. In the case of the same instruction category, appropriate conditions are set, such as increasing the priority of the one with the destination SA / PA in front or increasing the priority of the setting information set later. can do. Instead of selecting the setting information with the highest priority, all the destination SA / PAs in the overlapping setting information may be merged to perform distributed guidance for each of these SA / PAs. Good.

Then, based on the output content setting information, the output content is set for each POS register 40 connected to the SA / PA server 30 (S24). As a result of the above processing, the POS register 40 installed at the store of the SA / PA that is the guidance source can output a receipt 41 on which coupons 42 that can be used in one or more SA / PAs that are the guidance destination are displayed. .

FIG. 12 is a flowchart showing an outline of an example of a flow of processing when the receipt 41 is issued in the POS cash register 40 and the issuance receipt recording unit 32 of the SA / PA server 30 when the user purchases. When the process is started, first, it is confirmed whether or not the user uses the coupon 42 acquired by the previous SA / PA at the time of the purchase (S31). If there is no usable coupon 42, the process proceeds to step S33.

In step S31, when there is a coupon 42 that can be used and the user uses it, information related to the coupon 42 is acquired (S32). If at least the information of the receipt number specifying the receipt 41 on which the coupon 42 is displayed is acquired, the receipt issue management server 10 is inquired and the type of the coupon 42 issued in the target receipt 41 from the issue receipt management TB 18 is grasped. The content of the coupon 42 can be acquired from the coupon master TB16. If information such as the receipt number and the benefit content of the coupon 42 such as the discount amount is displayed on the receipt 41 as a two-dimensional barcode, the information can be directly acquired by the barcode reader of the POS cash register 40. Alternatively, it may be displayed on the receipt 41 with characters and images, and a cashier clerk or the like may directly perform input processing.

Thereafter, information such as a product purchased by the user is acquired through the POS cash register 40, and a checkout process is performed together with the coupon information acquired in step S32 (S33). Here, in order to output the receipt 41 related to the purchase behavior, it is determined whether or not there is an output content setting for the POS register 40 (S34). If there is no setting, the process proceeds to step S36 assuming that the default output contents are used. If there is a setting, the setting information of the output content is acquired (S35).

Thereafter, a receipt 41 relating to the purchase behavior is issued (S36), and information relating to the contents of the issued receipt 41 is recorded in an issue receipt record TB34 via the issue receipt recording unit 32 of the SA / PA server 30 ( S37), the process is terminated. The coupon 42 is output to the receipt 41 issued in step S36 based on the output content acquired in step S35 or the setting information of the default output content. In addition, the contents recorded in the issued receipt record TB34 in step S37 are associated with the information of the issued receipt 41, and information on the coupon 42 issued together, and the user acquired in step S32 and used by the user during the purchasing action. Information on the coupon 42 (information on the receipt 41 to which the coupon 42 is added) is recorded.

As described above, in the guided receipt issuing system 1 according to an embodiment of the present invention, the purchase of the product by the user at each SA / PA store is captured by the POS cash register 40, and the user is notified at that time. On the other hand, on the receipt 41 that is output, a coupon 42 that can be used in the SA / PA that is the current destination, and a promotional message such as an advertisement or an advertisement for an event being held in the SA / PA are output. That is, a user's continuous purchasing behavior at SA / PA is captured to guide the user's next purchasing behavior at SA / PA. As a result, the concentration of users on a specific SA / PA can be suppressed and distributed to enable efficient management of the SA / PA. In addition, traffic congestion can be alleviated and appropriate timing can be achieved. It is also possible to secure traffic by indirectly encouraging people to take a break.

As mentioned above, the invention made by the present inventor has been specifically described based on the embodiments. However, the present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the scope of the invention. Needless to say. For example, the above-described embodiment has been described in detail for easy understanding of the present invention, and is not necessarily limited to the one having all the configurations described. In addition, it is possible to add, delete, and replace other configurations for a part of the configuration of the above-described embodiment.

For example, in the present embodiment, as an environment where continuous purchase behavior by a customer is performed, purchasing by way of SA / PA on a highway is implemented as an example. However, the present invention is not limited to this, and a plurality of stores are installed. Applicable to theme parks and shopping malls, etc., as facilities that can be operated efficiently by conducting continuous purchasing behavior and distributing customer concentration at some stores, etc. Is possible. For example, at a theme park or the like, a receipt 42 issued at a store near a crowded attraction is a coupon 42 that can be used at a store near an uncrowded attraction that can be reached at an appropriate time and distance from there. It is also possible to adopt an application form in which customers are distributed and guided by issuing

The present invention can be used in a guide receipt issuing system that outputs a receipt that guides a customer's purchasing behavior in an environment where continuous purchasing behavior is performed.

1 ... Guidance receipt issuing system,
DESCRIPTION OF SYMBOLS 10 ... Receipt issue server, 11 ... Guidance determination part, 12 ... Output content instruction | indication part, 13 ... Issuance receipt management part, 14 ... Usage condition analysis part, 15 ... SA / PA master TB, 16 ... Coupon master TB, 17 ... Output Contents instruction TB, 18 ... Issued receipt management TB,
21 ... Congestion monitoring system, 22 ... Congestion prediction system,
30 ... SA / PA server, 31 ... output content setting unit, 32 ... issue receipt recording unit, 33 ... output content setting, 34 ... issue receipt recording TB,
40 ... POS cash register, 41 ... receipt, 42 ... coupon,
50 ... Network.

Claims

A guide receipt issuing system that manages the issuing of receipts from a POS terminal in each store in an environment where continuous purchasing behavior by a user is performed in a plurality of stores,
At each store, one or more POS terminals that issue the receipt are connected, and a store server that can set the output content to the receipt for each POS terminal;
A receipt issuance management server capable of instructing each store server to output contents to the receipt for the POS terminal connected to the store server; Have
The receipt issue management server
The store of the guide store so that the receipt issued from the POS terminal of the guide store adds guide information for guiding the user to one or more other guide stores. A guided receipt issuing system for instructing a server to output contents to the receipt.
In the induction receipt issuing system according to claim 1,
The receipt issue management server determines the guide store from the crowded store, and determines one or more guide stores from the uncrowded store that can be reached from the guide store. Induction receipt issuing system.
In the induction receipt issuing system according to claim 1,
The receipt issue management server determines a specific store as the guide store, and determines one or more guide stores from the store that can reach the guide store. .
In the induction receipt issuing system according to any one of claims 1 to 3,
The guidance receipt issuing system, wherein the guidance information displayed in addition to the receipt issued from the POS terminal of the guidance source store is information on a coupon that can be used in the guidance destination store.
In the induction receipt issuing system according to claim 4,
The receipt issuance management server acquires and records information on the receipt issued from the POS terminal of each guidance source store and the coupon displayed and issued from the store server of the guidance source store. And, when the user uses the coupon at the time of purchase at each guide store, information related to the use of the coupon is acquired from the store server of the store at the guide destination and recorded. Guided receipt issuing system.
In the induction receipt issuing system according to any one of claims 1 to 5,
The environment in which continuous purchase behavior by the user is performed is an expressway, each store is a store in a service area or a parking area, and the guide store and the guide store are the highway Guidance receipt issuing system that is separated by a predetermined distance range on the road route.
In the induction receipt issuing system according to claim 6,
The said receipt issue management server is a guidance receipt issue system which shortens the said predetermined distance range, when traffic congestion is estimated on the path | route between the said origin store and the said destination store.