WO2014071716A1

WO2014071716A1 - Dice-rolling advertisement system of mobile phone, and implementation method thereof

Info

Publication number: WO2014071716A1
Application number: PCT/CN2013/072824
Authority: WO
Inventors: 陈明发; 黄循鑫; 简镇明
Original assignee: 海南拍拍看网络科技有限公司
Priority date: 2012-11-10
Filing date: 2013-03-18
Publication date: 2014-05-15

Abstract

Disclosed is a dice-rolling advertisement system of a mobile phone. The system comprises a mobile phone, a camera, a dice-rolling system, a communications network, a dice advertisement game system server, and a dice advertisement game client. The dice system generates, by rolling, a first advertisement information group, a user generates a second advertisement information group by using the mobile phone, and the dice advertisement game system server receives the first advertisement information group and the second advertisement information group and compares the first advertisement information group with the second advertisement information group. The dice-rolling advertisement system of the mobile phone can make the user to receive corresponding content of advertisement information according to preferences or habits of the user, thereby avoiding the trouble caused by an active downlink advertisement pushing mode of software or a website, and improving the use experience of the user.

Description

Mobile phone shake award dice advertising game system and implementation method

The present invention relates to the field of mobile phone advertising technology, and in particular, to a mobile phone shake award dice advertising game system and an implementation method thereof. Background technique

At present, with the gradual increase in the penetration rate of mobile phone users in China, mobile phone advertising as a new type of media has become increasingly prominent. Mobile media has advantages that other media can't match, such as covering the widest population, low cost of transmission, making it easy to use people's piecemeal time, and spreading information very quickly.

Mobile telephone advertising is a paid message that is transmitted through mobile media and is intended to influence the attitude, intention and behavior of the recipient through such commercial information. Mobile advertising is actually an interactive online advertisement. It is carried by the mobile communication network and has all the characteristics of the network media. At the same time, it is more advantageous than the Internet, because mobility enables users to receive information anytime and anywhere.

According to official sources, the number of mobile Internet users in China has now exceeded the number of Internet users. With the rapid rise of smart phones, it has become a habit to use mobile phone users to use mobile phone games and time on mobile websites.

However, when the user is using the mobile phone to operate, the inserted mobile phone software or the advertisement plug-in in the webpage may push various junk advertisements from time to time, which seriously interferes with the use of the mobile phone, and has become a kind of garbage nuisance. For mobile phone users, mobile phone users can't choose the right advertising content according to their own preferences, and can't control the playing time of the advertising. Users can passively receive a large amount of spam ads every day, which can not only bring mobile phones and other mobile devices to users. A good user experience, and seriously affects the normal life order. Summary of the invention

In view of this, the present invention is directed to solving the deficiencies of the prior art. The present invention provides a mobile phone shake bonus dice advertising game system, which includes: a smart phone, a camera, a rocking system, a communication network, a dice advertising game system server, and a dice advertising game client; wherein the smart phone is via a communication network Connected to the dice advertising game system server; the camera or/and the rocking system is in communication with the dice advertising game system server; the rocking system comprises: at least one physical tweezers, a shaker, a tray, a protective cover Wherein the scorpion surface of the physical raft is provided with advertising content; the physical raft is disposed on the cymbal disk; the swaying device is coupled to the cymbal disk; and the protective cover is disposed on the associated cymbal disk The dice advertising game client is installed in the smart phone, and includes: at least one virtual dice, and the virtual dice is corresponding to the physical dice; the advertisement on the virtual dice The graphic information corresponds to the advertising content on the physical dice; the shaking system performs the dice advertising tour The system server instructs, by the period of time, that the shaker shakes the physical dice to shake out the first advertisement information group; the user triggers the dice advertisement game client through the smart phone, so that the virtual dice are shaken accordingly, Selecting or randomly shaking out the second advertisement information group; the dice advertising game system server receives the first advertisement information group and the second advertisement information group, and compares and generates a comparison result.

Optionally, the smart phone includes: a triggering device to trigger the dice advertising game client. Optionally, the communication network includes: an internet or a mobile phone mobile network.

Optionally, the mobile phone shake bonus dice advertising game system further includes: a period display device, connected to the dice advertising game system server.

The present invention also provides a mobile phone shake bonus dice advertising game implementation method, which comprises the following steps: First, the dice advertising game system server controls and receives the rocking system to shake out the first advertising information group; secondly, the dice advertising game system server receives The second advertisement information group generated by the user through the smart phone; finally, the dice advertising game system server sends the acquired first advertisement information group to the smart phone.

Optionally, the implementation method further includes the dice advertising game system server comparing the first advertisement information group with the second advertisement information group to generate a comparison result, and sending the comparison result to the smart phone.

Optionally, the first advertisement information group is a real-time image signal.

The present invention also provides a mobile phone shake bonus dice advertising game implementation method, which includes the following steps: First, the smart phone generates a second advertisement information group according to the user triggering the dice advertising game client and Sending to the dice advertising game system server; secondly receiving the first advertisement information group shaken by the shaking system; finally, displaying the first advertisement information group on the smart phone.

Optionally, the implementing method further includes: receiving a comparison result generated by the dice advertising game system server comparing the second advertisement information group with the first advertisement information group, and displaying the comparison result in the On the smartphone.

In summary, the mobile phone shakes the dice advertising game system and the implementation method provided by the present invention, so that the user can unwittingly accept and memorize the advertising content during the process of playing the mobile game, thereby not only improving the advertising effect, but also the user can Actively choose to receive the corresponding advertising information content according to their own preferences or habits, avoiding the trouble caused by the software or the website's active downlink advertising push mode, greatly improving the user experience. DRAWINGS

1 is a schematic structural view of a mobile phone shake bonus dice advertising game system according to an embodiment of the present invention;

2 is a schematic flowchart of a method for implementing a mobile phone shake bonus dice advertising game system according to an embodiment of the present invention;

FIG. 3 is a schematic flow chart showing a method for implementing a mobile phone shake bonus dice advertising game system according to an embodiment of the present invention;

FIG. 4 is a schematic flow chart of a method for implementing a mobile phone shake bonus dice advertising game system according to an embodiment of the present invention. detailed description

In order to make the objects and features of the present invention more comprehensible, the embodiments of the present invention will be further described with reference to the accompanying drawings.

Referring to FIG. 1 , it is a schematic structural diagram of a mobile phone rocking prize dice advertising game system according to an embodiment of the present invention.

The mobile phone shakes the prize dice advertising game system, including:

a smart phone 100, a camera 200, a rocking system 300, a communication network 400, a dice advertising game system server 500, and a dice advertising game client; wherein the smart phone 100 is via a communication network The network 400 is connected to the dice advertising game system server 500;

The camera 200 or/and the rocking system 300 are in communication with the dice advertising game system server 500. In the embodiment of the present invention, the camera 200 is disposed in front of the rocking system 300, and the camera can be clearly photographed. The state of the system 300 and the contents of the physical dice 310 are shaken.

The rocking system 300 includes: at least one physical tweezers 310, a shaker 320, a tray 330, and a protective cover 340, wherein the physical surface of the physical tweezers 310 is provided with advertising content;

In the embodiment of the present invention, the physical dice 310 includes a conventional dice, also called a dice, which is a regular polyhedron. The most common dice is the six-sided cymbal, which is a regular cube with one or six small holes or numbers on it, and the number of the opposite sides must be seven. Uncommon scorpions include regular octahedrons, regular dodecahedrons, icosahedrons, and rhombohedral icosahedrons. The physical dice 310 of the present invention generally refers to a prop that can generate random results, and the shape includes not only common dice, but also, for example, colored balls, table tennis, punk cards, mahjong, Rubik's cube, lottery turntable, game target disc, Pai Gow and its analogues, etc., differ from the common dice in that it is not a dot but an advertising content surface on each side.

The physical latch 310 is disposed on the tray 330; the shaker 320 is coupled to the tray 330; the shield 340 is disposed on the associated tray 330; the shield 340 is for preventing physical objects In the embodiment of the present invention, the protective cover or the net or the wall (including the air curtain) that is flying out or falling 310 is preferably made of a transparent material. In order to facilitate the clear identification of the status of the physical dice 310.

The dice advertising game client is installed in the smart phone 100, and includes: at least one virtual dice 110, and the virtual dice 110 is correspondingly disposed with the physical dice 310; The advertisement graphic information on the surface corresponds to the advertisement content on the physical dice 310;

The rocking system 300 executes the instruction of the dice advertising game system server 500, and opens the shaker 320 to shake the physical dice 310 to shake out the first advertisement information group;

The user triggers the dice advertising game client through the smart phone 100, so that the virtual dice 110 is shaken to select or randomly shake the second advertisement information group. In the embodiment of the present invention, the user may select It is a random choice, or it can be a deliberate choice. The user can use the smart phone to trigger the selection of the second advertisement information group in various ways, for example: using a touch method, a body feeling method, and the like.

In the embodiment of the present invention, optionally, the dice advertising game system server 500 receives the first advertisement information group and the second advertisement information group, and compares and generates a comparison result. In the embodiment of the present invention, optionally, the smart phone 100 includes: a triggering device to trigger the dice advertising game client. In the embodiment of the present invention, the triggering device may be: a keyboard, a touch screen, a 3D accelerometer, a voice control unit, a behavior image capturing unit, a face recognition unit, and the like.

In the embodiment of the present invention, optionally, the communication network 400 includes: an internet or a mobile network, including a wired network and a wireless data network of a telecommunication operator such as GSM, GPRS, WCDMA, and TD-CDMA.

In an embodiment of the present invention, optionally, the mobile phone shakes the dice advertising game system further includes: an issue number display device 600, in communication with the dice advertising game system server 500.

In order to explain the present invention more clearly, please refer to FIG. 2, which is a flow chart of a method for implementing the mobile phone jackpot advertising game system provided by an embodiment of the present invention.

The implementation method includes:

The S110 smart phone generates a second advertisement information group according to the user triggering the dice advertising game client and sends the second advertisement information group to the dice advertising game system server;

After the dice advertising game system server receives the second advertisement information group, step S120 is performed.

The S120 dice game system server controls and receives the shake system to shake out the first advertisement information group; after the dice advertisement game system server receives the first advertisement information group shaken by the shake system, step S130 is performed.

The S130 dice advertising game system server transmits the first advertisement information group to the smart phone.

After the smart phone receives the first advertisement information group sent by the server of the dice advertising game system, the step S140 is performed;

The S140 smart phone displays the first advertisement information group on the smart phone.

The implementation method provided by the embodiment of the invention enables the user to actively select and view the status of the advertisement information through the smart phone, thereby achieving an organic interaction between the user and the advertisement system.

In the field of mobile phone advertising, the information processing method provided by the embodiment of the present invention is used, and the user can select the virtual advertisement content displayed by the mobile communication device, and send it to the server through a wireless network or a local area network, etc., according to the content selected by the user. Obtaining the advertisement information content of the physical device corresponding to the virtual advertisement content. Sending the advertisement information content of the physical device to the user's smart phone, so that the user can actively receive the corresponding physical advertisement content according to his or her preference or habit, avoiding It avoids the user's trouble caused by the software or the website's active downlink advertisement push method, which greatly improves the user experience.

While the mobile phone user is in the game entertainment, he must see the advertisement graphic information on the virtual dice group. Each time the bet must select a set of advertising information groups, the mobile phone user can repeatedly read and memorize the advertising graphic information to reach the promotion brand. And spread the advertising role of the brand. In order to attract mobile phone users to participate in the lottery, advertisers can increase the winning rate, mass the advertising prizes, and distribute them to the winning mobile phone users free of charge. In this way, the mobile phone user can be attracted to continue playing, thereby achieving the object of the present invention: to make the mobile phone user happy to shake the mobile phone and like to watch advertisements.

Optionally, after the server performs the foregoing step S120, that is, after acquiring the first advertisement information group, the server further includes a process of processing the first advertisement information group and the second advertisement information group (S150), where the information processing method may be specifically Includes:

The dice advertising game system server compares the first advertisement information group with the second advertisement information group to generate a comparison result, and transmits the comparison result to the smart phone. The smartphone receives the comparison result and displays the comparison result on the smart phone.

Optionally, after step S160, the method further includes step S170, the smart phone displaying the comparison result on the smart phone.

The implementation method of the mobile phone rocking prize dice advertising game system provided by the embodiment of the invention realizes the organic interaction between the user and the advertising system, and causes the user's interest in a vivid manner of participation, avoiding the active downgrade of the software or the website. The effect of the advertisement push method on the user is at the same time, and the effect of the advertisement is improved.

As can be seen from the above, an embodiment of the present invention provides an implementation method, where the execution subject is a dice advertisement game system server, as shown in FIG.

The S210 dice advertising game system server controls and receives the shake system to shake out the first advertisement information group; S220 receives the second advertisement information group generated by the user through the smart phone;

S230 sends the acquired first advertisement information group to the smart phone.

Optionally, after step S230, the method further includes the step S240: the dice advertising game system server compares the first advertisement information group with the second advertisement information group to generate a comparison result, and sends the comparison result to the smart phone. .

In an embodiment of the invention, the first advertisement information group is a real-time image signal. In an embodiment of the present invention, optionally, the dice advertising game system server acquires the first advertisement information group of the rocking system by using a camera capture device.

In an embodiment of the present invention, optionally, the first advertisement information group of the rocking system periodically changes; or, the first advertisement information group timing of the rocking system is changed; or, the rocking system Updating is performed under the trigger of the dice advertising game system server; or the rocking system is updated under the trigger of the mobile communication device.

In the ever-changing situation of the first ad group of the shake system, the user cannot predict the specific content. The advertisement information can only be selected according to the guess. When the second advertisement information group selected by the user matches the first advertisement information group of the shake system, the specific information, the value-added service or the specific prize is fed back to the prize. The way of guessing "makes the user to participate in the product advertisement vividly, greatly improving the user's interest, reducing the trouble caused by advertising, and improving the efficiency of product advertising. In practice, instead of using the physical dice 310, the practice of designing advertising graphic information on the virtual dice 110 in the mobile client, or not using the virtual dice 110, is a sacrifice of advertising effects, sacrificing credibility, and sacrificing fun. Sexuality is worse than the practice of using.

As can be seen from the above, an embodiment of the present invention provides an implementation method, where the execution subject is a smart phone, as described in FIG. 4:

The S310 smart phone generates a second advertisement information group according to the user triggering the dice advertising game client and sends the second advertisement information group to the dice advertising game system server;

S320 receives the first advertisement information group shaken by the rocking system;

S330 displays the first advertisement information group on the smart phone.

Optionally, after step S330, the method further includes: Step S340, receiving a comparison result generated by comparing, by the dice advertising game system server, the second advertisement information group with the first advertisement information group, and displaying the comparison result on the On the smartphone.

In summary, the mobile phone shakes the dice advertising game system and the implementation method provided by the embodiment of the present invention, so that the user can select the virtual advertisement content displayed by the smart phone, and send it to the dice advertising game through a wireless network or a local area network. The system server, the dice advertising game system server obtains the advertisement information group of the shake system corresponding to the virtual advertisement content according to the content selected by the user, and the advertisement information group of the shake system. Sending the advertising information group of the shaking system to the smart phone, so that the user can actively receive the corresponding advertising content according to his or her preference or habit, avoiding the software or website The problem of the user's active downlink advertising push has greatly improved the user experience. Those skilled in the art should further appreciate that the elements and algorithm steps of the various examples described in connection with the embodiments disclosed herein can be implemented in electronic hardware, computer software, or a combination of both, for clarity. Interchangeability of hardware and software In the above description, the composition and steps of the examples have been generally described in terms of functions. Whether these functions are performed in hardware or software depends on the specific application and design constraints of the solution. A person skilled in the art can use different methods to implement the described functions for each particular application, but such implementation should not be considered to be beyond the scope of the present invention.

The steps of a method or algorithm described in connection with the embodiments disclosed herein may be implemented in hardware, a software module executed by a processor, or a combination of both. Software modules can be placed in random access memory

(RAM), memory, read only memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, removable disk, CD-ROM, or any other form of storage known in the art. In the medium.

This patent avoids the user's trouble caused by the active downlink advertisement push mode of the software or the website, and greatly improves the user experience.

Although the present invention has been disclosed in the above preferred embodiments, it is not intended to limit the present invention, and it is possible to make various changes without departing from the spirit and scope of the invention. And the scope of the present invention is defined by the scope of the appended claims.

Claims

Claim

A mobile phone shake bonus dice advertising game system, characterized in that it comprises:

a smartphone, a camera, a rocking system, a communication network, a dice advertising game system server, and a dice advertising game client;

The smart phone is connected to the server of the dice advertising game system via a communication network;

The camera or/and the rocking system are in communication with the dice advertising game system server; the rocking system includes: at least one physical tweezers, a shaker, a reel, a protective cover, wherein the physical tweezers An advertising content is disposed on the top surface; the physical object is disposed on the tray; the shaker is coupled to the tray; the shield is disposed above the associated tray;

The dice advertising game client is installed in the smart phone, and includes: at least one virtual dice, and the virtual dice is corresponding to the physical dice; the advertising image on the virtual dice The text information is the same as the advertisement content on the physical dice;

The rocking system executes the dice advertising game system server instruction, and periodically turns on the shaker to shake the physical dice to shake out the first advertisement information group;

The user triggers the dice advertising game client through the smart phone, so that the virtual dice are shaken to select or randomly shake the second advertising information group;

The dice advertising game system server receives the first advertisement information group and the second advertisement information group, and compares to generate a comparison result.

2. The mobile phone shake bonus dice advertising game system according to claim 1, wherein the smart phone comprises: triggering means for triggering the dice advertising game client.

3. The mobile phone shake bonus dice advertising game system according to claim 1, wherein the communication network comprises: an internet or a mobile phone mobile network.

4. The mobile phone shake bonus dice advertising game system according to claim 1, further comprising: an issue number display device in communication with the dice advertising game system server.

A mobile phone shake bonus dice advertising game implementation method, comprising the following steps: First, the dice advertising game system server controls and receives the rocking system to shake out the first advertising information group; secondly, the dice advertising game system server Receiving a second ad group generated by the user via the smartphone: Finally, the dice advertising game system server sends the acquired first advertisement information group to the smart phone.

The method for implementing the mobile phone shake bonus dice advertising game according to claim 5, further comprising the following steps: the dice advertising game system server, after receiving the second advertisement information group, the first advertisement information group and The second advertisement information group is compared to generate a comparison result, and the comparison result is sent to the smart phone.

7. The method for implementing a mobile phone shake bonus dice advertising game according to claim 5, wherein the first advertisement information group is a real-time image signal.

A mobile phone shake bonus dice advertising game implementation method, comprising the following steps: First, the smart phone generates a second advertisement information group according to the user triggering the dice advertising game client and sends the second advertisement information group to the dice advertising game system server;

Secondly, receiving the first advertisement information group shaken by the shake system;

Finally, the first advertisement information group is displayed on the smart phone.

The mobile phone shake bonus dice advertising game implementation method according to claim 8, further comprising: receiving the dice advertising game system server to display the second advertisement information group and the first advertisement information group A comparison result generated by the comparison is performed, and the comparison result is displayed on the smartphone.