WO2014065491A1 - Système de publicité personnalisée et procédé utilisant des informations de terminal - Google Patents

Système de publicité personnalisée et procédé utilisant des informations de terminal Download PDF

Info

Publication number
WO2014065491A1
WO2014065491A1 PCT/KR2013/006783 KR2013006783W WO2014065491A1 WO 2014065491 A1 WO2014065491 A1 WO 2014065491A1 KR 2013006783 W KR2013006783 W KR 2013006783W WO 2014065491 A1 WO2014065491 A1 WO 2014065491A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
vehicle
terminal
advertisement
advertisement data
Prior art date
Application number
PCT/KR2013/006783
Other languages
English (en)
Korean (ko)
Inventor
한정현
이은복
최윤석
Original Assignee
에스케이플래닛 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020120118349A external-priority patent/KR102005249B1/ko
Priority claimed from KR1020120119495A external-priority patent/KR101919842B1/ko
Application filed by 에스케이플래닛 주식회사 filed Critical 에스케이플래닛 주식회사
Publication of WO2014065491A1 publication Critical patent/WO2014065491A1/fr

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement

Definitions

  • the present invention relates to a customized advertisement system and method using terminal information. More specifically, the present invention relates to a system and method for collecting information of a terminal device visiting a website, And more particularly, to a customized advertisement system and method using terminal information capable of improving the advertisement effect by collecting vehicle status information from the status information sensing device and providing advertisements of necessary goods according to collected vehicle status information.
  • Advertisements provided through the Internet are provided with the same advertisement irrespective of access terminals. That is, the advertisement provided when accessing a web page using a terminal device and the advertisement provided when using a desktop PC are the same.
  • each site provides the advertisement contents set by the advertiser to all users who visit the site.
  • the same advertisement is provided to an unspecified majority as described above, not only the advertisement effect is lowered but also the advertisement of the product irrelevant to the necessity is provided on the user side.
  • the terminal device of the current vehicle can access the web site using the Internet in the vehicle. Even when the terminal device is connected using the terminal device of the vehicle, there is a problem that the characteristics of the vehicle are not reflected in the advertisement provided to the terminal device .
  • the present invention has been conceived to solve the above-described problems, and it is an object of the present invention to provide an advertisement of a commodity suitable for a terminal device by collecting information of a terminal device visiting a website, There is a technical problem in providing a customized advertisement system and method using terminal information capable of improving advertisement effect by collecting information and providing advertisements of required goods according to collected vehicle status information.
  • an information processing apparatus including: a vehicle state information sensing device for sensing a vehicle state sensing value related to a vehicle state; A terminal device for transmitting terminal information including hardware identification information and software version information of the terminal; And a control unit for receiving the terminal information from the terminal apparatus, comparing the terminal information with a pre-stored reference value to determine a use period of the terminal apparatus, and then, according to a determination result, There is provided a customized advertisement system using terminal information including a customized advertisement device to be transmitted.
  • the terminal device receives the vehicle state detection value from the vehicle state information sensing device, generates vehicle state information including the vehicle state sensing value and the identification information of the vehicle, and transmits the generated vehicle state information to the customized advertisement device.
  • the customized advertisement device may receive the vehicle status information and transmit the advertisement data of the goods corresponding to the vehicle status information to the terminal device.
  • the terminal information may include information on the number of connection to the customized advertisement apparatus;
  • the customized advertisement device compares the connection count information received from the terminal device with a predetermined reference connection count and if the connection count of the terminal device is larger than the reference connection count as the comparison result, The advertisement data can be changed and transmitted.
  • the customized advertisement apparatus extracts the identification information of the vehicle from the vehicle status information to provide advertisement data of a corresponding product to the vehicle, compares the sensed value of the vehicle status information with a previously stored reference value, It is possible to provide the advertisement data of the parts requiring maintenance according to the determination result.
  • a terminal information receiving unit for receiving terminal information including hardware identification information and software version information of a terminal;
  • a terminal information database storing a reference value for determining a use period of the terminal according to the terminal information;
  • An advertisement database storing advertisement data according to a usage period of the terminal device;
  • a customized advertisement selection unit for comparing the terminal information with a pre-stored reference value to determine the use period of the terminal apparatus, and then selecting advertisement data corresponding to the use period of the terminal apparatus according to the determination result;
  • an advertisement providing unit for sending the advertisement data selected by the customized advertisement selecting unit to the corresponding terminal device.
  • the customized advertisement device includes: a vehicle state information receiver for receiving vehicle state information including a vehicle state detection value and identification information of the vehicle from a terminal device; And a vehicle information database in which a reference value for determining whether or not the vehicle is maintained according to the vehicle state detection value is stored.
  • the vehicle state detection value may include at least one of an engine oil sensing value, a tire state sensing value, a travel distance sensing value, and a brake pad sensing value.
  • the advertisement database may store advertisement data according to the vehicle status information.
  • the customized advertisement selection unit extracts the identification information of the vehicle from the vehicle state information to select advertisement data of a product corresponding to the vehicle, compares the detected state information of the vehicle with a reference value stored in the vehicle information database, It is possible to select the advertisement data of the parts which need maintenance according to the determination result.
  • the terminal information may include information on the number of connection to the customized advertisement apparatus;
  • the customized advertisement selection unit compares the connection count information received from the terminal apparatus with the preset reference connection count and if the connection count of the terminal apparatus is larger than the reference connection count, New ad data can be selected.
  • a computer-readable storage medium storing a program for causing a computer to function as: a memory for storing hardware identification information, software version information and connection frequency information for a customized advertisement device; A communication unit for transmitting the terminal information including the hardware identification information, the software version information, and the connection count information to the customized advertisement apparatus and receiving the advertisement data; An advertisement data processing unit for outputting the advertisement data; And updating the software version information stored in the memory when upgrading the software, updating the software version information stored in the memory when the number of times of connection to the customized advertisement device is counted, And a controller for transmitting the generated advertisement data to the advertisement data processing unit after transmitting the generated advertisement data to the communication unit.
  • the terminal device may further include a sensing information receiver for receiving a vehicle state sensing value related to a part status of the vehicle.
  • the communication unit may transmit vehicle state information including the vehicle state detection value and the identification information of the vehicle to the customized advertisement apparatus and receive the advertisement data.
  • control unit may generate vehicle state information by adding identification information of a vehicle previously stored in the vehicle state detection value, transmit the vehicle state information to the communication unit, To the processing unit.
  • the advertisement data processor may process the advertisement data in a browser engine and display the advertisement data in a web document format.
  • a method for controlling a terminal comprising the steps of: (a) generating and transmitting terminal information including hardware identification information and software version information of a terminal in a terminal device; (b) receiving the terminal information from the customized advertisement apparatus and comparing the terminal information with a pre-stored reference value to determine a use period of the terminal apparatus; And (c) transmitting the advertisement data corresponding to the use period of the terminal apparatus to the terminal apparatus according to the determination result.
  • the step (a) includes the step of generating the terminal information by inserting the connection count information for the customized advertisement device counted by the terminal device into the terminal information; Comparing the connection count information with a predetermined reference connection count after the step (c), and when the connection count of the terminal apparatus is larger than the reference connection count, new advertisement data excluding the advertisement data provided to the terminal information, To the device.
  • a method of detecting a vehicle state comprising the steps of: (a) sensing vehicle state information related to a vehicle state of a vehicle in a vehicle state information sensing apparatus and collecting a vehicle state sensing value; (b) the terminal device receiving the vehicle state detection value from the vehicle state information sensing device; (C) generating and transmitting vehicle state information including the vehicle state detection value and the identification information of the vehicle; And (d) transmitting the advertisement data of the goods corresponding to the vehicle status information to the terminal device according to the advertisement data previously stored in the customized advertisement device.
  • the step (d) includes the steps of: extracting the identification information of the vehicle from the vehicle status information and selecting advertisement data of the goods corresponding to the vehicle; And comparing the sensed value of the vehicle state information with a pre-stored reference value to determine whether the vehicle is maintained or not, and selecting advertisement data of a part that requires maintenance according to the determination result.
  • an information processing method including the steps of: (a) receiving terminal information including hardware identification information and software version information of a terminal; (b) comparing the terminal information with a previously stored reference value to determine a use period of the terminal apparatus; (c) selecting advertisement data corresponding to a use period of the terminal apparatus according to a determination result; And (d) transmitting the selected advertisement data to the terminal device.
  • the terminal information includes a number of times the advertisement data is confirmed; After the step (c), when the number of times of connection of the terminal device is larger than the reference number of times of connection by comparing the connection time information with a predetermined reference connection count, new advertisement data excluding advertisement data provided to the terminal information is selected Step < / RTI >
  • a method for controlling a vehicle comprising the steps of: (a) receiving vehicle state information including a vehicle state detection value and identification information of the vehicle from a terminal device; (b) extracting the identification information of the vehicle from the vehicle status information and selecting advertisement data of the goods corresponding to the vehicle from the pre-stored advertisement database; (c) comparing the detected state information of the vehicle with a pre-stored reference value to determine whether the vehicle is maintained or not, and selecting advertisement data of the parts requiring maintenance according to the determination result from the pre-stored advertisement database; And (d) transmitting the selected advertisement data to the terminal device.
  • step (c) at least one of an engine oil sensing value, a tire sensing value, a travel distance sensing value, and a brake pad sensing value is compared with a previously stored reference value to determine whether or not the vehicle is maintained. From the pre-stored advertisement database.
  • a computer program product including: (a) storing hardware identification information, software version information, and access frequency information for a customized advertisement device in a memory; (b) updating connection frequency information stored in the memory when the number of times of connection to the customized advertisement device is counted, and updating software version information stored in the memory when upgrading the software; (c) generating terminal information including the hardware identification information, updated software version information, and connection frequency information, and transmitting the terminal information to the customized advertisement apparatus; And (d) receiving and displaying advertisement data from the customized advertisement device.
  • a method for controlling a vehicle comprising the steps of: (a) receiving a vehicle state detection value related to a vehicle component state from a vehicle state information sensing device; (b) generating vehicle state information by adding previously stored vehicle identification information to the vehicle state detection value; (c) transmitting the vehicle status information to a customized advertisement device; (d) receiving advertisement data from the customized advertising device; (e) processing the advertisement data with a browser engine and displaying the advertisement data in a web document format.
  • a method for controlling a terminal comprising: receiving terminal information including hardware identification information and software version information of the terminal; Comparing the terminal information with a pre-stored reference value to determine a use period of the terminal apparatus; Selecting advertisement data corresponding to a use period of the terminal apparatus according to a determination result; And transmitting the selected advertisement data to the terminal device, wherein the control method of the customized advertisement device is recorded by the program and the recording medium readable by the electronic device is provided.
  • a method for controlling a vehicle comprising: receiving vehicle state information including a vehicle state detection value and identification information of the vehicle from a terminal device; Extracting identification information of the vehicle from the vehicle status information and selecting advertisement data of the goods corresponding to the vehicle from the pre-stored advertisement database; Comparing the detected state information of the vehicle with a pre-stored reference value to determine whether the vehicle is maintained or not, and selecting advertisement data of a part requiring maintenance according to a determination result from the pre-stored advertisement database; And transmitting the selected advertisement data to the terminal device, wherein the control method of the customized advertisement device is recorded by the program and the recording medium readable by the electronic device is provided.
  • the advertisement effect can be improved by collecting information of a terminal device visiting a website and providing an advertisement of a product suitable for the terminal device.
  • the advertisement effect can be improved by collecting vehicle state information from the vehicle state information sensing device mounted on the vehicle and providing advertisements necessary for the vehicle according to the collected vehicle state information.
  • information on a vehicle-related product that a user intends to purchase can be provided in a timely manner, thereby providing convenience in vehicle management.
  • FIG. 1 is a configuration diagram of a customized advertisement system using terminal information according to an embodiment of the present invention
  • FIG. 2 is a control block diagram of a customized advertisement apparatus using terminal information according to an exemplary embodiment of the present invention
  • FIG. 3 is a control block diagram of a terminal of a customized advertisement system using terminal information according to an embodiment of the present invention
  • FIG. 4 is a flowchart of a customized advertisement method using terminal information according to an exemplary embodiment of the present invention
  • FIG. 5 is a flowchart of a customized advertisement method using terminal information according to another embodiment of the present invention.
  • FIG. 6 is a flowchart of a customized advertisement method using a mobile terminal according to an embodiment of the present invention.
  • Customized advertisement device 210 Terminal information receiver
  • vehicle state information receiving unit 250 terminal information DB
  • Advertisement DB 270 Vehicle Information DB
  • control unit 350 memory
  • FIG. 1 is a configuration diagram of a customized advertisement system using terminal information according to an embodiment of the present invention.
  • a customized advertisement system using terminal information includes a vehicle status information sensing apparatus 100, a user's terminal apparatus 300, and a customized advertisement apparatus 200. As shown in FIG.
  • the vehicle state information sensing apparatus 100 collects sensed values from at least one sensor that senses vehicle state information and transmits the sensed values to the terminal apparatus 300.
  • a sensor that detects vehicle condition information can be mounted on the vehicle and can sense information related to the vehicle part. Sensors mounted on the vehicle may be sensors that detect vehicle conditions such as mileage, engine oil status, and tire air pressure status.
  • the terminal device 300 visits the web site where the customized advertisement device 200 provides the advertisement to provide the terminal information.
  • the terminal information may include hardware identification information of the terminal, software version information, and access frequency information for the customized advertisement apparatus 200.
  • the terminal device 300 generates vehicle state information including the sensing value and the vehicle identification information received from the vehicle state information sensing apparatus 100, and transmits the generated vehicle state information to the customized advertisement apparatus 200.
  • the vehicle identification information may include the model name and the date of shipment of the vehicle.
  • the terminal device 300 receives the advertisement data from the customized advertisement device 200 and displays it to the user.
  • the advertisement data may be provided in the form of a web document such as a web page, a pop-up, or a banner processed by a web browser.
  • the customized advertisement device 200 receives the terminal information of the terminal device 300 and provides advertisements of goods suitable for the terminal device 300.
  • the customized advertisement device 200 can provide advertisements such as a mobile phone case, a liquid crystal protective film, a peripheral device, and an appropriate application that matches the model, by checking the hardware identification information and the software version of the terminal information.
  • the customized advertisement device 200 determines the use period of the terminal device by comparing the hardware identification information and the software version information with the pre-stored reference value, and provides the advertisement data corresponding to the usage period of the terminal device 300 according to the determination result can do.
  • the reference value may be set as a release date of the terminal device, and the customized advertisement device 200 may be classified into an initial use terminal, a medium-term use terminal, and a late use terminal according to a usage period elapsed from a release date, Advertisement can be provided.
  • the customized advertisement device 200 can check the number of connections among the terminal information provided by the terminal device 300 and provide new advertisement data excluding the previous advertisement data when the number of connections is equal to or greater than the reference number.
  • the advertisement provided to the terminal in the middle-
  • the present invention can increase the purchase probability in terms of the seller by receiving the terminal information from the terminal device 300 connected to the web site and providing advertisements of goods suitable for the terminal, Advertisement can be provided.
  • the customized advertisement device 200 receives vehicle status information from the terminal device 300 and provides advertisements of goods suitable for the vehicle.
  • the customized advertisement device 200 can provide advertisement of a product suitable for each vehicle model such as a part, an accessory, a clubhouse product, etc., corresponding to the model, by confirming the model name of the vehicle state information.
  • the customized advertisement device 200 compares the vehicle state detection value with a previously stored reference value to determine whether maintenance is required. According to the determination result, the customized advertisement device 200 can provide advertisements for parts requiring maintenance, and car shop advertisement.
  • an engine oil advertisement is provided to a vehicle that is about to be replaced with an engine oil
  • an advertisement of a related maintenance shop is provided to a vehicle when the timing belt is to be replaced
  • a timing for checking or replacing a tire or a brake pad is determined
  • the present invention receives vehicle status information from the terminal device 300 and provides advertisements of appropriate products according to the type and maintenance status of the vehicle, thereby increasing the purchase probability in terms of the seller, Advertisements of products can be provided.
  • FIG. 2 is a control block diagram of a customized advertisement apparatus using terminal information according to an embodiment of the present invention.
  • the customized advertisement apparatus 200 includes a vehicle state information receiver 240 for receiving vehicle state information including the vehicle state detection value and the identification information of the vehicle from the terminal device 300, A terminal information receiver 210 for receiving the terminal information including the identification information and the software version information, a vehicle information DB 270 for storing a reference value for determining whether maintenance is performed according to the vehicle condition detection value, An advertisement DB 260 in which advertisement data based on terminal information or vehicle status information is stored, terminal information in a terminal information DB 250, The terminal device is compared with the stored reference value to determine the use period of the terminal device, and then the advertisement data corresponding to the use period of the terminal device is selected according to the determination result, And the vehicle state information sensing value is compared with the reference value stored in the vehicle information DB 270 to determine whether or not the vehicle should be maintained. Based on the determination result, A customized advertisement selection unit 220 for selecting advertisement data of required parts and an advertisement provider 230 for transmitting the advertisement data selected by the customized advertisement selection unit 220 to the corresponding terminal device 300.
  • the terminal information DB 250 a reference value for determining the use period of the terminal device is stored according to the terminal information.
  • the terminal information DB 250 hardware identification information of the terminals distributed on the market and their time of release can be stored.
  • device specifications, OS specifications, A / S information, and the like of each terminal are stored.
  • the vehicle information DB 270 stores vehicle identification information of vehicles currently on the market and a reference value for determining whether or not the vehicle should be serviced according to the vehicle condition detection value.
  • maintenance-related information such as a replacement time of parts and a maintenance time can be stored.
  • advertisement data to be provided to the terminal device 300 is stored.
  • Each piece of advertisement data can be stored together with hardware identification information, software version information, and release timing of the terminal, which is the target of the advertisement.
  • advertisement data provided according to the usage period of the terminal device 300 is stored.
  • the advertisement data may include a product advertisement according to identification information of a vehicle to be an advertisement, a product advertisement for maintenance, and a maintenance shop advertisement.
  • the terminal information receiving unit 210 receives the terminal information including the hardware identification information, the software version information, and the connection count of the terminal device 300 connected to the customized advertisement device 200, and provides the terminal information to the customized advertisement selection unit 220 .
  • the vehicle state information receiving unit 240 receives the vehicle state information including the vehicle identification information and the vehicle state sensing value from the terminal device 300 connected to the customized advertisement device 200 and provides the received state information to the customized advertisement selecting unit 220 .
  • the customized advertisement selection unit 220 provides advertisements of goods suitable for the terminal device 300 based on the terminal information.
  • the customized advertisement selection unit 220 compares the terminal information received from the terminal apparatus 300 with the reference value stored in the terminal information DB 250 to determine the period of use of the terminal apparatus 300,
  • the advertisement data can be retrieved from the advertisement DB 260.
  • the customized advertisement selection unit 220 can provide advertisements such as a mobile phone case, a liquid crystal protective film, a peripheral device, and a suitable application that matches the model, by checking the hardware identification information and the software version of the terminal information.
  • the customized advertisement selection unit 220 can determine the release timing of the user terminal 300 by using the hardware identification information, the software version information, and the release timing stored in the terminal information DB 250.
  • the customized advertisement selection unit 220 may classify the user into an initial use terminal, a medium-term use terminal, and a second-time use terminal according to a period elapsed from the time of release, and may provide advertisement of a product suitable for each use period. For example, in the case of a recently used initial-use terminal, advertisements such as a liquid crystal protective film, a case, and a peripheral device necessary for the initial purchase are provided, and a terminal having an expiration date after the release of the terminal provides housing information, A / S information, And so on. In addition, if firmware update has been performed recently by checking the software version information of the terminal, an application-oriented advertisement can be provided since an application reinstallation is required after the initial firmware update.
  • the customized advertisement selection unit 220 may reflect an access frequency information included in the terminal information and select an advertisement to be provided to the terminal device 300. [ When the terminal device 300 accesses the same web site a plurality of times, the advertisement effect may be degraded so that only the specific advertisements selected according to the terminal information are continuously contacted.
  • the customized advertisement selection unit 220 may check the number of connections of the customized advertisement device 200 among the terminal information provided by the terminal device 300 and may provide the advertisement of the next stage when the connection count is equal to or greater than the reference number . For example, if it is determined that the number of connections of the terminal device 300, which has been discriminated as the initial-use terminal and has received the advertisement, is equal to or greater than the reference number, the advertisement provided to the terminal in the middle-
  • the customized advertisement selection unit 220 compares the vehicle status information received from the terminal device 300 with the data stored in the vehicle information DB 270 and the advertisement DB 260 and outputs an advertisement suitable for each vehicle to the terminal device 300. [ As shown in FIG.
  • the customized advertisement selection unit 220 can check the vehicle identification information of the vehicle state information and search for the advertisement of the product suitable for each vehicle model such as a part, .
  • the customized advertisement selection unit 220 compares the vehicle state detection value in the vehicle state information with the reference value stored in the vehicle information DB 270 to determine whether the vehicle is maintained or not. If it is determined that the maintenance is necessary, the customized advertisement selection unit 220 can search for and provide the advertisement data of the goods requiring maintenance in the advertisement DB 260.
  • an engine oil advertisement is provided to a vehicle that is about to be replaced with an engine oil
  • an advertisement of a related maintenance shop is provided to a vehicle when the timing belt is to be replaced
  • a timing for checking or replacing a tire or a brake pad is determined
  • the advertisement providing unit 230 provides the advertisement selected by the customized advertisement selecting unit 220 to the corresponding terminal device 300 and displays the advertisement on the terminal device 300.
  • the advertisement providing unit 230 provides advertisements selected according to the terminal information of each of the terminal apparatuses 300 to a plurality of terminal apparatuses 300 connected to the customized advertisement apparatus 200, The advertisements are selected according to the vehicle status information of each of the terminal devices 300 with respect to a plurality of terminal devices 300 connected to the terminal device 300. Even if the terminal device 300 is simultaneously connected to the customized advertisement device 200, Can be displayed. Ads can be displayed in web page format.
  • FIG. 3 is a control block diagram of a terminal device 300 of a customized advertisement system using terminal information according to an embodiment of the present invention.
  • the terminal device 300 includes a memory 350 in which hardware identification information, software version information, and connection frequency information for a customized advertisement device are stored, a vehicle status detection value
  • the communication unit 360 transmits the vehicle status information including the sensing information receiving unit 360, the terminal information or the vehicle condition sensing value and the identification information of the vehicle to the customized advertisement apparatus 200 and receives the advertisement data from the customized advertisement apparatus 200
  • the number of times of connection to the advertisement data processing unit 330 for outputting the advertisement data and the number of times of connection to the customized advertisement apparatus 200 are updated to update the connection count information stored in the memory 350, To generate terminal information including hardware identification information, software version information, and connection frequency information, And transmits the generated terminal information or the vehicle status information to the communication unit 310.
  • the communication unit 310 then transmits the advertisement data received by the communication unit 310 to the communication unit 310.
  • a control unit 340 for delivering the advertisement data to the advertisement data processing unit 330.
  • the sensing information receiving unit 360 receives sensing values from the vehicle state information sensing apparatus 100.
  • the sensed value of the vehicle state information sensing apparatus 200 may include a sensing value of a sensor that senses a vehicle state such as a mileage, an engine oil state, a tire air pressure state, and the like.
  • the control unit 340 adds the previously stored vehicle identification information to the vehicle state sensing value received by the sensing information receiving unit 310 to generate vehicle state information.
  • the vehicle identification information may include information such as the model name of the vehicle and the date of shipment.
  • the communication unit 310 transmits terminal information or vehicle status information including hardware identification information, software version information, and connection frequency information of the terminal device 300 to the customized advertisement device 200 under the control of the control unit 340. [ After that, the communication unit 310 receives the customized advertisement from the customized advertisement device 200 and delivers the customized advertisement to the advertisement data processing unit 330. [
  • the memory 350 includes a terminal agent providing terminal information of the terminal device 300 and terminal information or vehicle status information to the customized advertisement device 200.
  • the terminal agent stores the hardware identification information of the terminal device 300 as terminal information, and updates the updated software version information to the terminal information when the software version update is performed.
  • the terminal agent adds the identification information of the vehicle stored in the vehicle state detection value received from the vehicle state information sensing apparatus 200 to generate vehicle state information and transmits the state information to the customized advertisement apparatus 200 Can be programmed.
  • the terminal agent when connecting to the customized advertisement device 200, can update the connection count information included in the terminal information.
  • the number of times of connection to the customized advertisement device 200 can be counted by the terminal agent, or the number of connections of the customized advertisement device 200 can be received from the user and stored. In this way, the terminal agent can collect and manage the terminal information and provide the latest terminal information when connected to the customized advertisement apparatus 200.
  • the input unit 320 transmits the user input to the control unit 340 and the advertisement data processing unit 330 displays the web page information received by the communication unit 310 under the control of the control unit 340.
  • the control unit 340 accesses the web site provided by the customized advertisement apparatus 200 through the communication unit 310 according to the user's selection through the input unit 320. [ When connected to the customized advertisement apparatus 200, the terminal agent stored in the memory 350 is executed to transmit terminal information or vehicle status information to the customized advertisement apparatus 200 side. The control unit 340 receives the advertisement data provided by the customized advertisement device 200 and transmits the received advertisement data to the advertisement data processing unit 330.
  • FIG. 4 is a flowchart illustrating a customized advertisement method using terminal information according to an exemplary embodiment of the present invention, in which a customized advertisement apparatus 200 provides a customized advertisement according to a usage period of the terminal apparatus 300.
  • FIG. 4 is a flowchart illustrating a customized advertisement method using terminal information according to an exemplary embodiment of the present invention, in which a customized advertisement apparatus 200 provides a customized advertisement according to a usage period of the terminal apparatus 300.
  • the customized advertisement apparatus 200 receives the terminal information from the terminal apparatus 300 through the terminal information receiving unit 210 (S110).
  • the terminal information may include hardware identification information of the terminal device 300, software version information, and the like.
  • the customized advertisement selection unit 220 of the customized advertisement apparatus 200 checks the release timing of the corresponding model from the terminal information DB 250 according to the hardware identification information and the software version information included in the terminal information at step S120.
  • the customized advertisement selection unit 220 of the customized advertisement apparatus 200 classifies the customized advertisement selection unit 220 into an initial use terminal, a medium-term use terminal, and a reused terminal according to a period elapsed from the time of release of the terminal apparatus 300, Data in the advertisement DB 260 and provides the data to the terminal device 300.
  • the customized advertisement selection unit 220 may classify each of the terminal devices 300 according to a predetermined determination criterion. For example, if it is less than 120 days since the release date, the terminal is classified as an initial-use terminal (S140), and the first advertisement data to be provided to the initial-use terminal is retrieved from the advertisement DB 260 and is provided to the terminal 300 (S150). In the case of an initial-use terminal, advertisements such as a liquid crystal protective film, a case, and a peripheral device necessary for initial purchase can be provided.
  • the second advertisement data to be provided to the initial use terminal is searched from the advertisement DB 260 and provided to the terminal 300 S152).
  • the terminal device 300 that has passed 270 days or more from the release date is classified as a later-used terminal (S144), and the third advertisement data to be provided to the late-used terminal is retrieved from the advertisement DB 260, (S154).
  • the terminal after the release period expires it can provide housing information, A / S information, and latest smartphone advertisement.
  • FIG. 5 is a flowchart illustrating a customized advertisement method using terminal information according to another embodiment of the present invention, in which a customized advertisement is provided by reflecting the number of connections to the customized advertisement device 200.
  • the customized advertisement apparatus 200 receives the terminal information from the terminal apparatus 300 through the terminal information receiving unit 210 (S210).
  • the terminal information may include hardware identification information of the terminal device 300, software version information, and connection frequency information for the customized advertisement device 200.
  • the customized advertisement selection unit 220 of the customized advertisement apparatus 200 confirms the connection count information included in the terminal information (S220).
  • the customized advertisement selection unit 220 compares the software version information included in the terminal information with the information stored in the terminal information DB 250 to check whether the OS version of the terminal apparatus 300 is the latest version (S230).
  • connection frequency information for the customized advertisement device 200 is equal to or greater than the reference frequency (S240).
  • the customized advertisement device 200 provides the first advertisement (S250). For users who have just used the latest version of the OS, they can advertise applications that are available after installing the OS, and applications that require reinstallation.
  • the customized advertisement device 200 provides the second advertisement (S252). If you access the same website multiple times, it may not be appropriate for you to recommend ads only with that information, because you will continue to see the same ads. Accordingly, the customized advertisement selection unit 220 can check the number of connections among the terminal information provided by the terminal device 300 and provide the second advertisement, which is an advertisement of the next step, when the number of connections is equal to or greater than the reference number.
  • the customized advertisement device 200 provides the third advertisement (S254).
  • the third advertisement may include OS upgrade information, housing information, A / S information, latest smartphone advertisement, and the like.
  • FIG. 6 is a flow chart of a customized advertisement method using vehicle information according to an embodiment of the present invention, illustrating a process in which a customized advertisement device 200 provides a vehicle-customized advertisement to a terminal device 300.
  • an advertisement DB 260 storing advertisement data according to vehicle status information and a vehicle information DB 270 storing a reference value for determining whether maintenance is performed according to the vehicle condition detection value are constructed in advance .
  • the terminal device 300 which is to receive a customized advertisement, may be provided with a terminal agent that performs a series of control processes for receiving advertisements according to vehicle status information.
  • the customized advertisement apparatus 200 receives the vehicle status information from the terminal apparatus 300 through the vehicle status information receiving unit 240 (S310).
  • the vehicle state information may include the identification information of the vehicle and the vehicle state detection value of the corresponding vehicle.
  • the customized advertisement selection unit 220 of the customized advertisement device 200 identifies the identification information of the vehicle included in the vehicle status information and the vehicle condition detection value of the corresponding vehicle (S320)
  • the advertisement data to be provided to the vehicle is searched in the advertisement DB 260 (S330)
  • the customized advertisement selection unit 220 can check the vehicle identification information among the vehicle status information and select an advertisement of a product suitable for each vehicle model, such as a part, an accessory, The customized advertisement selection unit 220 compares the vehicle state detection value with a previously stored reference value to determine whether the vehicle is to be maintained. If it is determined that maintenance is required, the customized advertisement selection unit 220 selects It is possible to search and provide the advertisement data of the goods requiring maintenance in the advertisement DB 260. [
  • the customized advertisement selection unit 220 confirms the model name of the vehicle state information, it can provide advertisement of a product suitable for each vehicle model such as a part, an accessory,
  • the customized advertisement selection unit 220 may determine the maintenance period of the vehicle according to the vehicle status information, and may provide advertisements of necessary goods according to the determination result. For example, an engine oil advertisement is provided to a vehicle that is about to be replaced with an engine oil, an advertisement of a related maintenance shop is provided to a vehicle when the timing belt is to be replaced, and a timing for checking or replacing a tire or a brake pad is determined You can provide information related to parts.
  • the advertisement provider 230 of the customized advertisement device 200 provides the advertisement data retrieved from the advertisement DB 260 to the corresponding terminal device 300 (S340).
  • the advertisement data may be provided in the form of a web document processed through the browser engine of the terminal device 300.
  • a method for controlling a terminal comprising: receiving terminal information including hardware identification information and software version information of the terminal; Comparing the terminal information with a pre-stored reference value to determine a use period of the terminal apparatus; Selecting advertisement data corresponding to a use period of the terminal apparatus according to a determination result; And transmitting the selected advertisement data to the terminal device, wherein the control method of the customized advertisement device can be recorded in a program and recorded in a recordable medium readable by the electronic device.
  • a method for controlling a vehicle comprising: receiving vehicle state information including a vehicle state detection value and identification information of the vehicle from a terminal device; Extracting identification information of the vehicle from the vehicle status information and selecting advertisement data of the goods corresponding to the vehicle from the pre-stored advertisement database; Comparing the detected state information of the vehicle with a pre-stored reference value to determine whether the vehicle is maintained or not, and selecting advertisement data of a part requiring maintenance according to a determination result from the pre-stored advertisement database; And transmitting the selected advertisement data to the terminal device, wherein the control method of the customized advertisement device can be recorded in a program and recorded in a recordable medium readable by the electronic device.
  • the control method of the customized advertisement device can be formed by a program, and the codes and code segments constituting the program can be easily deduced by a programmer in the field.
  • the program relating to the control method of the customized advertisement apparatus can be stored in an information storage medium (Readable Media) readable by the electronic apparatus, readable and executed by the electronic apparatus.
  • the present invention relates to a customized advertisement system and method using terminal information. More specifically, the present invention relates to a system and method for customizing an advertisement system that collects vehicle information from terminal device information or vehicle state information sensing apparatus mounted on a vehicle, And more particularly, to a customized advertisement system and method using terminal information capable of improving the advertisement effect by providing an advertisement of a product suitable for a terminal device or an advertisement of a necessary product according to a state of a vehicle.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un système de publicité personnalisée et un procédé utilisant des informations de terminal, comprenant : un dispositif de détection d'informations d'état de véhicule pour détecter une valeur de détection d'état de véhicule liée à l'état de parties d'un véhicule ; un dispositif terminal destiné à recevoir la valeur de détection d'état de véhicule à partir du dispositif de détection d'informations d'état de véhicule de manière à générer des informations d'état de véhicule incluant la valeur de détection d'état de véhicule et des informations d'identification sur le véhicule, et pour générer des informations de terminal incluant des informations d'identification de matériel et des informations de version de logiciel sur un terminal de manière à transmettre ces dernières à un dispositif de publicité personnalisée ; et le dispositif de publicité personnalisée pour recevoir les informations d'état de véhicule et les informations de terminal à partir du dispositif terminal, et pour déterminer la période d'utilisation du dispositif terminal en comparant les informations de terminal et une valeur de référence déjà stockée, puis, en fonction du résultat de la détermination, soit transmettre des données de publicité, qui correspondent à la période d'utilisation du dispositif terminal, au dispositif terminal, soit transmettre des données de publicité d'un produit, qui correspondent aux informations d'état de véhicule, au dispositif terminal.
PCT/KR2013/006783 2012-10-24 2013-07-29 Système de publicité personnalisée et procédé utilisant des informations de terminal WO2014065491A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR1020120118349A KR102005249B1 (ko) 2012-10-24 2012-10-24 차량 상태정보를 이용한 맞춤형 광고 시스템 및 방법
KR10-2012-0118349 2012-10-24
KR10-2012-0119495 2012-10-26
KR1020120119495A KR101919842B1 (ko) 2012-10-26 2012-10-26 단말정보를 이용한 맞춤형 광고 시스템 및 방법

Publications (1)

Publication Number Publication Date
WO2014065491A1 true WO2014065491A1 (fr) 2014-05-01

Family

ID=50544839

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2013/006783 WO2014065491A1 (fr) 2012-10-24 2013-07-29 Système de publicité personnalisée et procédé utilisant des informations de terminal

Country Status (1)

Country Link
WO (1) WO2014065491A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030018486A (ko) * 2001-08-29 2003-03-06 (주)보익스 지능형 광고 방법 및 장치
JP2003076803A (ja) * 2001-08-31 2003-03-14 Mitsubishi Electric Corp 車両メンテナンス情報提供システム及び車両メンテナンス情報提供方法
KR100503633B1 (ko) * 2003-05-17 2005-07-22 주식회사 엘렉스테크 차량용 광고 단말기를 이용한 광고 제공 방법및 시스템
JP2007293626A (ja) * 2006-04-25 2007-11-08 Toyota Motor Corp 車両環境サービスシステム
KR20110075806A (ko) * 2009-12-29 2011-07-06 손영기 무선 통합 ａｐ를 이용한 사용자들의 서비스 활용 및 운용 시스템과 그 방법

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030018486A (ko) * 2001-08-29 2003-03-06 (주)보익스 지능형 광고 방법 및 장치
JP2003076803A (ja) * 2001-08-31 2003-03-14 Mitsubishi Electric Corp 車両メンテナンス情報提供システム及び車両メンテナンス情報提供方法
KR100503633B1 (ko) * 2003-05-17 2005-07-22 주식회사 엘렉스테크 차량용 광고 단말기를 이용한 광고 제공 방법및 시스템
JP2007293626A (ja) * 2006-04-25 2007-11-08 Toyota Motor Corp 車両環境サービスシステム
KR20110075806A (ko) * 2009-12-29 2011-07-06 손영기 무선 통합 ａｐ를 이용한 사용자들의 서비스 활용 및 운용 시스템과 그 방법

Similar Documents

Publication Publication Date Title
WO2013058533A2 (fr) Procédé, système et terminal de communication mobile pour amener une opération prédéterminée à être exécutée lors de l'activation du terminal de communication mobile
WO2017115892A1 (fr) Système de fourniture de publicité personnalisée pour l'utilisateur par affichage public et procédé de fourniture de publicité l'utilisant
WO2018151507A1 (fr) Dispositif et procédé d'affichage, et serveur de publicité
WO2018164532A1 (fr) Système et procédé pour améliorer l'expérience de réalité augmentée (ar) sur un équipement utilisateur (ue) sur la base de contenus dans un dispositif
WO2013157690A1 (fr) Système de gestion de reçus électroniques à l'aide d'un terminal utilisateur, et procédé correspondant
US20200231195A1 (en) Method for operating a rail vehicle
WO2017003015A1 (fr) Dispositif et procédé de fourniture de publicités sur internet
US20120185335A1 (en) Differentiated display of advertisements based on differentiating criteria
WO2014027834A1 (fr) Dispositif et procédé d'analyse de l'effet d'une publicité
EP2911426A1 (fr) Collecter des informations de dispositifs sans fils à proximité
WO2023068424A1 (fr) Procédé de fonctionnement permettant de fournir des informations de page et dispositif électronique le prenant en charge
WO2014065491A1 (fr) Système de publicité personnalisée et procédé utilisant des informations de terminal
WO2013147518A1 (fr) Procédé permettant de fournir un service de transfert de publicités par le biais d'un dispositif mobile
WO2015129981A1 (fr) Système de recommandation et son procédé de fonctionnement
DE502004006083D1 (de) Fahrzeugendgerät und zugehöriges logistikmanagementsystem
WO2023282380A1 (fr) Procédé et appareil de fourniture d'informations pour service d'installation
WO2013006014A9 (fr) Appareil et procédé pour fournir un service d'annonces publicitaires dans un système de communication mobile
WO2023038185A1 (fr) Procédé et dispositif pour fournir des informations de produit
WO2021256775A1 (fr) Système et procédé de publicité basés sur le partage intelligent numérique d'informations utilisant un dispositif d'affichage externe d'un véhicule
WO2017061725A1 (fr) Procédé et système de reciblage de publicités pour mobiles vers des téléspectateurs
WO2014030880A1 (fr) Système et procédé permettant de gérer une application à base de publicités, appareil associé, et procédé permettant de faire fonctionner l'appareil
WO2017135528A1 (fr) Réfrigérateur, serveur et procédé de fourniture d'informations sur des aliments et service de commande d'aliments utilisant ce procédé
WO2015108286A1 (fr) Système de service de publicité pour magasin hors ligne et procédé apparenté, et appareil appliqué à ceux-ci
JP2014215837A (ja) 機器管理システム、機器管理プログラム、および機器管理方法
US20090210306A1 (en) Advertising method and system using external memory device

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 13849456

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 13849456

Country of ref document: EP

Kind code of ref document: A1