WO2014047189A2 - Systèmes et procédés de prise de décision d'externalisation ouverte - Google Patents

Systèmes et procédés de prise de décision d'externalisation ouverte Download PDF

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Publication number
WO2014047189A2
WO2014047189A2 PCT/US2013/060426 US2013060426W WO2014047189A2 WO 2014047189 A2 WO2014047189 A2 WO 2014047189A2 US 2013060426 W US2013060426 W US 2013060426W WO 2014047189 A2 WO2014047189 A2 WO 2014047189A2
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WO
WIPO (PCT)
Prior art keywords
image
slider
mumm
frame
user
Prior art date
Application number
PCT/US2013/060426
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English (en)
Other versions
WO2014047189A3 (fr
Inventor
Benjamin Waldman
Zachary WALDMAN
Original Assignee
Mumm.Com
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Mumm.Com filed Critical Mumm.Com
Publication of WO2014047189A2 publication Critical patent/WO2014047189A2/fr
Publication of WO2014047189A3 publication Critical patent/WO2014047189A3/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications

Definitions

  • MuMM Systems And Methods for Crowd Sourcing Decision Making
  • a method for receiving feedback from a plurality of users includes providing a user interface executing on an electronic device, the interface displaying a portion of each of a first and second image, the portion of each of the first and second image positioned next to each other separated by a slider, the slider configured such that when the slider is moved in a first direction, the first direction being towards the first image, more of the portion of the second image is displayed.
  • the method further includes detecting that the slider was moved in the first direction.
  • the method further includes determining that the second image was chosen, based on the detecting that the slider was moved in the first direction.
  • the first and second images represent a choice of the user.
  • the method further includes receiving a "confirm" indication prior to the determining that the second image was chosen.
  • the method further includes detecting that the slider was moved in a second direction perpendicular to the first direction and activating a purchase option based on the detecting that the slider was moved in a second direction.
  • the method includes detecting that the slider was moved in a second direction opposite of the first direction and displaying more of the portion of the first image.
  • the method includes transmitting an indicator that the second image was chosen to an aggregator; increasing a count representative of choices of the second image; and calculating which of the first and second image was chosen more often.
  • the user interface displays a portion of each of a third and fourth image, the portion of each of the third and fourth image positioned next to each other separated by a second slider, the second slider configured such that when the second slider is moved in a second direction, the second direction being towards the third image, more of the portion of the fourth image is displayed, wherein the third and fourth image are of similar subject matter as the first and second image, and the third and fourth image are part of an advertisement.
  • the slider may be moved to display all of the first image and when the slider is moved to display all of the first image, a video associated with the first image is played.
  • the slider may be moved to display all of the first image and when the slider is moved to display all of the first image, music associated with the first image is played.
  • a method of presenting a choice on a smart device includes presenting a first MuMM frame, the first MuMM frame including a first and second overlaid image, the first MuMM frame displaying the first image on a first side of a slider and the second image on the second side of the slider, wherein the slider is movable.
  • the method further includes receiving an indication that a user has moved the slider in a first direction, the first direction towards the first side of the slider.
  • the method further includes displaying more of the second image based on receiving the indication.
  • the method further includes determining that the user has selected the second image based on a position of the slider.
  • the method includes presenting a second MuMM frame, the second MuMM frame related to the first MuMM frame based on the subject matter of the first and second overlaid image of the first MuMM frame.
  • the second MuMM frame is provided by an advertiser.
  • a method of creating a MuMM frame using a smart device includes providing a first and second image, the first and second image each representative of a choice. The method further includes providing a question or statement explaining the choice represented by the first and second image. The method further includes providing one or more recipients to receive the MuMM frame. The method further includes creating a MuMM frame having a first and second overlaid image, the first MuMM frame displaying the first image on a first side of a slider and the second image on the second side of the slider, wherein the slider is movable, the position of the slider representative of a response of a user.
  • the method includes providing an indication of an orientation of the MuMM frame.
  • the one or more recipients are connections on a social network.
  • the one or more recipients are individuals.
  • a system for presenting a choice on a smart device includes a server and an application running on the smart device of a user, the application configured to receive a first MuMM frame from the server, the first MuMM frame including a first and second overlaid image, the first MuMM frame displaying the first image on a first side of a slider and the second image on the second side of the slider, wherein the slider is movable.
  • the application is further configured to receive an indication that a user has moved the slider in a first direction, the first direction towards the first side of the slider, displaying more of the second image based on receiving the indication; determining that the user has selected a selection of the second image based on a position of the slider.
  • the application is further configured to send the selection to the server, the server configured to receive the selection, and tabulate the response to the first MuMM frame.
  • the server is configured to provide a second MuMM frame to the application.
  • the second MuMM frame is provided by an advertiser.
  • the second MuMM frame is selected based on the subject matter of the first MuMM frame.
  • a profile of the user receiving the first and second MuMM frame is also utilized to determine the second MuMM frame.
  • Fig. 1 shows an example of one embodiment of a MuMM system
  • Figs. 2a and 2b show an example of a MuMM interface for voting on a choice
  • Fig. 3 shows an example of an interface for designing a MuMM choice
  • Fig. 4 shows an example of an interface for choosing images for a MuMM choice
  • Fig. 5 shows an example of an interface for zooming and centering an image for a MuMM choice
  • Fig. 6 shows an interface for receiving additional information concerning the MuMM choice
  • Fig. 7 shows an example of a review interface for a MuMM system
  • Fig. 8 shows an example of a MuMM
  • Fig. 9 shows the example of Fig. 8 where the slider has been moved
  • Fig. 10 shows an example of a profile page for the user of a MuMM system.
  • MuMM provides a set of interfaces with which a user can interact.
  • a first set of MuMM interfaces provides a system for allowing a user to capture information about a choice on which the user desires feedback.
  • a second set of interfaces provides for users to provide feedback on a choice posted by another user.
  • a third set of interfaces allows a user to search for and review previous choices posted by other users, which may or may not already be resolved.
  • the three sets of interfaces of a MuMM system may be designed to execute on a variety of devices and in a variety of formats.
  • Two common formats are designed to function on a smart phone (or other smart device, smart devices being devices having some sort of Internet connectivity through WiFi, wireless WANs, mobile networks, etc., and those devices enabled to load applications designed for their native operating systems, such as android devices [including tablets] or iphone/ipod/ipad-like devices) and a browser of a personal computer.
  • the first set of interfaces allows the user to capture and post information concerning a choice they desire to present.
  • Posting a MuMM is simple - take a photo of choice A, then a photo of choice B; tag, title, and post.
  • a MuMM can be sent to a specific person, a group of friends, an entire social network, or even the whole MuMM community. MuMMs post to Facebook and/or Twitter automatically and allow users to receive immediate feedback from their audience.
  • Fig. 1 shows an example of a MuMM system 100.
  • a user utilizing smart phone 1 12, tablet 1 14, or laptop 1 16 captures information concerning two options of a choice.
  • the user may take a first and second picture of two options.
  • the user may tag the first and second picture with a descriptor, present a title in the form of a question, and then post the choice to the MuMM system.
  • the MuMM system provides a variety of interfaces to enable this function to occur easily.
  • the MuMM system in some alternatives, may be provided control of the camera of the smart system, such that picture taking occurs through the MuMM app installed on the smart device. Alternatively, the user may access stored pictures in the memory of the smart device and load them into the MuMM system.
  • the MuMM server 124, virtual server, or group of servers receives the request for the posting of a choice.
  • a user may go through a similar process using a laptop 116, computer 120, or other computing device.
  • the user may access MuMM through a GUI 122 running on a browser or may utilize a separate MuMM application. Since laptop 1 16 and computer 120 are likely to have limited picture taking capabilities, it is likely that the user will obtain images from another source, such as a camera, smart phone, or online image source, and upload into the MuMM system.
  • the MuMM server 124 receives communications from the various systems utilizing the MuMM system.
  • the MuMM server provides for storing postings of choices, the responses users give, user account and profile information, user presets, and generally all information submitted to and used by the MuMM system.
  • the MuMM server calculates voting percentages, etc.
  • the MuMM system may also collect user demographic information.
  • the MuMM system may collect other information that may occur to those skilled in the art in light of this disclosure, including but not limited to other variables such as demographic, time-of-day, location, and past category preferences.
  • the MuMM system in some embodiments, may be configured to automatically provide statistics, graphs, or other analyses related to these or other demographic or other identifying information.
  • a user may be presented with or may select for calculation, the number of people who are estimated or known to be a certain age and their MuMM choice for example.
  • a post is created and shared with a group of the user's choice, the users may access the post and vote.
  • Figs. 2a and 2b show an example of a MuMM interface for voting on a choice.
  • the interface presents a window 210 (may be referred to as a "MuMM frame") with a slider 215 that may be oriented horizontally as shown or vertically.
  • Two images 220, 225 that were chosen by the user are shown. These images are representative of the choice presented. In additional to images being presented, images representative of videos or music or other type of media content may be presented.
  • the information button 230 may provide information entered by the user or, alternatively, may activate a web search for the item or present another type of information (in the case of products, it may be specially presented advertisements/ information from the vendor).
  • the slider 215 may be dragged left and right. During dragging, it will reveal more or less of the two images 220, 225 representing each choice.
  • Title or question 235 presents the choice in the user's words. As shown, the starting point for the choice may be not right in the middle and may be shifted depending on which option has been more often selected by users. Alternatively, it may be presented in the middle. Bubble 245 shows what percentage of voters have voted for the winning choice.
  • This version of a MuMM interface also shows a targeted MuMM ad 250 (sometimes referred to as "mini- MuMMs") having a slider 255, based on the choice presented.
  • the ad offers a similar type of MuMM choice as the primary MuMM choice.
  • Fig. 2b after the choice is made, the statistics of the other is shown.
  • the choose 260 and reset 265 buttons are shown as well, allowing the user to lock in their choice or reset the system. Voting on a MuMM is fun and easy.
  • Each MuMM shows a box in which the two pictures are framed, divided by a viewing pane, which allows a user to slide between the two photos.
  • the user may slide the slider 215 in a direction perpendicular to the slide direction for revealing photos. In Fig. 2a, this would be in the upward or downward direction. This action may automatically link the user to a purchase site for one or more of the items shown.
  • mini-MuMMs or advertiser sponsored MuMMs this may be to the site of the vendor for which the advertiser is advertising.
  • a buy option may be provided after a selection is locked in.
  • the user may slide and tap to vote, when using a smart phone or other touch interface.
  • the music or video related to the displayed images may not begin until a choice is finalized; either by double clicking, sliding the bar completely in one direction, or clicking choose.
  • play of the music or video begins when the bar is slid fully to one side or the other, but before the choice is locked in.
  • the video or music starts playing when the bar is dragged a set percentage to one side or the other.
  • the video or music starts playing as soon as the bar is slid to one side or the other. The further the user slides the bar to one side, the greater the volume for the song or video.
  • the video or music begins to play as soon as the user slides the slide bar in the direction of one of the videos or music.
  • MuMM gives the user an elegant and intuitive interface that guides the user experience and makes it both simple and powerful. MuMM'ing attempts to redefine the process of asking friends for advice.
  • MuMM's power lies in the many ways it can be adapted. Besides the usual "what bag should I buy?" or "which menu item should I get?", the concept offers brands and influencers a creative way to engage and interact with their followers in a way that's both simple and fun but also adds a layer of interactivity that makes it more intimate than simply sharing a single photo. MuMM's methodology to combine the MuMM slider functionality into a keyword-based advertising model offers a visually seamless integration of advertising into the platform.
  • Advertisers can integrate MuMM into media broadcasts to collect real time data on viewer/listener preferences. Advertisers can be a part of the MuMM user experience in a number of ways :
  • Sponsored MuMMs By sponsoring MuMMs, brand owners can do real time A/B testing on products, features, or specifications. Sponsored MuMMs are an organic part of the user experience and are not segregated off in areas of the screen that web and mobile users have been conditioned to ignore. Mimi-MuMMs: Advertisers can propogate mini-MuMMs (smaller versions of full MuMMs) in the space immediately below actual user MuMMs. Mini MuMMs are generated using the demographic, time-of-day, and keyword data that are part of every MuMM feed. These Mini-MuMMs are fully interactive and will generate their own set of user response data.
  • QR Codes Print and outdoor advertisers can integrate the MuMM experience by utilizing a QR code into the display ad. Users scanning a QR code will be taken to the MuMM on their mobile device for direct and immediate interaction.
  • MuMM leverages mobile's ubiquity and low cost to make these dreams a reality.
  • Fig. 3 shows an example of an interface for designing a MuMM choice.
  • the user asked what layout they desired, horizontal 310 or vertical 320.
  • Fig. 4 the user selects images to present.
  • the user may either select Take Picture button 410 or Choose Picture button 420. If Take Picture button 410 is selected, the MuMM system may control the camera of the device and capture and load pictures automatically into the MuMM system. Otherwise, locally stored images will be accessible through Choose Picture button 420.
  • Fig. 5 shows an interface for receiving additional information concerning the MuMM choice, including title 610, description 620, tags 630, expiration 640, and groups 650 which will receive notification, such as Facebook friends 660, or Twitter or email lists (not shown).
  • the expiration 640 button allows the user to set the time period for which the MuMM frame poll is open. In many cases, the user may soon have to make a decision; therefore, responses are only helpful for a set period of time.
  • the title and description may be used for the matching of targeted ads or targeted advertising MuMMs.
  • the user is presented the completed post to review in Fig. 7 before posting.
  • Fig. 8 shows an example of a MuMM and the use of the slider 810.
  • the slider 810 is positioned between the two images 820, 830.
  • Fig. 10 shows a profile page for the user of a MuMM system, which provides the user the opportunity to view their profile 1010, edit their profile 1020, change their password 1030, and log out 1040.
  • the user may also find friends to follow through Facebook 1050, Twitter 1060, email accounts, or other sources. If a user follows a person, they will receive updates for when that person posts a MuMM.
  • the user may limit who sees a MuMM they post. Some possible limits may include only providing access to followers, only providing access to a selected individual or group, only providing access to a subgroup, or only providing access to a default group.
  • MuMM system Users may search the MuMM system for previously posted MuMM frame choices relating to their decision. These other MuMM frame choices may be linked automatically by the MuMM system to presently presented MuMM frames.
  • the MuMM system allows users to quickly receive information regarding a question presented.
  • the slide bar is believed to be an intuitive selector that provides positive feedback as the selection is made by showing more of the image representative of the option selected. In this way, the user is encouraged to make more responses.
  • Various embodiments of systems and methods for MuMM may be implemented fully or partially in software and/or firmware.
  • This software and/or firmware may take the form of instructions contained in or on a non-transitory computer-readable storage medium. Those instructions then may be read and executed by one or more processors to enable performance of the operations described herein.
  • the instructions may be in any suitable form, such as, but not limited, to source code, compiled code, interpreted code, executable code, static code, dynamic code, and the like.
  • Such a computer-readable medium may include any tangible non-transitory medium for storing information in a form readable by one or more computers, such as, but not limited to, read only memory (ROM); random access memory (RAM);
  • magnetic disk storage media optical storage media
  • flash memory etc.
  • Embodiments of systems and methods for MuMM described herein may be implemented in a variety of systems, including, but not limited to, smartphones, tablets, laptops, and combinations of computing devices and cloud computing resources. For instance, portions of the operations may occur in one device, and other operations may occur at a remote location, such as a remote server or servers. For instance, the collection of the data may occur at a smartphone, and the data analysis may occur at a server or in a cloud computing resource. Any single computing device or combination of computing devices may execute the methods described.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

L'invention concerne un procédé pour recevoir une rétroaction à partir d'une pluralité d'utilisateurs, lequel procédé consiste à fournir une interface utilisateur s'exécutant sur un dispositif électronique, l'interface affichant une partie de chacune d'une première et d'une seconde image, la partie de chacune de la première et de la seconde image étant positionnée à côté d'une autre séparée par une barre de défilement, la barre de défilement étant configurée de telle sorte que, lorsque la barre de défilement est déplacée dans une première direction, la première direction étant vers la première image, plus de la partie de la seconde image est affichée. Le procédé consiste en outre à détecter que la barre de défilement a été déplacée dans la première direction. Le procédé consiste en outre à déterminer que la seconde image a été choisie, sur la base de la détection du fait que la barre de défilement a été déplacée dans la première direction.
PCT/US2013/060426 2012-09-19 2013-09-18 Systèmes et procédés de prise de décision d'externalisation ouverte WO2014047189A2 (fr)

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US201261703001P 2012-09-19 2012-09-19
US61/703,001 2012-09-19

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WO2014047189A2 true WO2014047189A2 (fr) 2014-03-27
WO2014047189A3 WO2014047189A3 (fr) 2015-07-16

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105683845A (zh) * 2014-05-15 2016-06-15 通用电子有限公司 用于装置检测和app配置的系统和方法
WO2017037473A1 (fr) * 2015-09-02 2017-03-09 Pogo Inc Limited Systèmes d'interrogation, procédés, dispositifs, et produits programme d'ordinateur
WO2017163036A1 (fr) * 2016-03-21 2017-09-28 Altarkait Jamal Procédé et système permettant de gérer un sondage
WO2023055754A1 (fr) * 2021-09-28 2023-04-06 Haack Mark E Système et procédé de défi multimédia numérique interactif pour une pluralité de plate-formes

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007105909A1 (fr) * 2006-03-16 2007-09-20 Nhn Corporation Procédé et système de ciblage d'internautes en visite sur des sites publicitaires reposant sur des profils de cliquage et faisant intervenir un système de filtrage collaboratif avec réseaux neuronaux
US8538825B2 (en) * 2010-08-31 2013-09-17 International Business Machines Corporation Purchase information notification system, method, and program product

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105683845A (zh) * 2014-05-15 2016-06-15 通用电子有限公司 用于装置检测和app配置的系统和方法
CN105683845B (zh) * 2014-05-15 2021-02-26 通用电子有限公司 用于装置检测和app配置的系统和方法
WO2017037473A1 (fr) * 2015-09-02 2017-03-09 Pogo Inc Limited Systèmes d'interrogation, procédés, dispositifs, et produits programme d'ordinateur
WO2017163036A1 (fr) * 2016-03-21 2017-09-28 Altarkait Jamal Procédé et système permettant de gérer un sondage
WO2023055754A1 (fr) * 2021-09-28 2023-04-06 Haack Mark E Système et procédé de défi multimédia numérique interactif pour une pluralité de plate-formes

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