WO2014142793A1 - Distribution et présentation de publicités sensibles à l'emplacement - Google Patents

Distribution et présentation de publicités sensibles à l'emplacement Download PDF

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Publication number
WO2014142793A1
WO2014142793A1 PCT/US2013/030245 US2013030245W WO2014142793A1 WO 2014142793 A1 WO2014142793 A1 WO 2014142793A1 US 2013030245 W US2013030245 W US 2013030245W WO 2014142793 A1 WO2014142793 A1 WO 2014142793A1
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WO
WIPO (PCT)
Prior art keywords
content
user
context
location
specific content
Prior art date
Application number
PCT/US2013/030245
Other languages
English (en)
Inventor
Nils Forsblom
Original Assignee
Ten Farms, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ten Farms, Inc. filed Critical Ten Farms, Inc.
Priority to PCT/US2013/030245 priority Critical patent/WO2014142793A1/fr
Publication of WO2014142793A1 publication Critical patent/WO2014142793A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present disclosure relates generally to online services, and more particularly, to location sensitive advertisement delivery through mobile applications that manage user-generated content.
  • Twitter One popular service is Twitter, where various text messages of limited length can be posted by users and viewed by other users who "follow” the author. Further, such content may be re-posted by those users, for further dissemination across the network of "followers.”
  • the messages can effectively be broadcast to an unlimited audience.
  • the service has incorporated various functions to aggregate and display collections of messages directed to subject matter areas via metadata included directly in the message, so that trends and new topics of interest can be easily visualized.
  • the text messages may be sent from conventional computers with web browser applications, or may be sent from the aforementioned web browsers or applications installed on mobile devices. When available, the text message may be tagged with location coordinates read from the on-board GPS receiver when it was input by the user.
  • Instagram Another popular content sharing site known as Instagram focuses exclusively on sharing pictures, particularly those taken with built-in cameras of mobile phones.
  • Various enhancements can be applied to the recorded pictures, and shared with others or with the public. Since smartphone type devices are ubiquitously carried through daily life, for those inclined to do so, many visual aspect of one's experiences throughout the day can be captured and shared.
  • Picplz also provide the same functionality, but on different mobile platforms. Each such mobile photo sharing service likewise has the capability to tag each uploaded photograph with location coordinates from the GPS receiver when the photograph was taken or uploaded.
  • location coordinate data instead of linking location coordinate data with other user-generated content, it is possible for the location coordinate data by itself to be shared. For instance, Foursquare and Gowalla provide "check-in" features where users can announce the various places they have been, whether that be entertainment venues, restaurants, bars, shopping centers, and so forth. Part of the appeal of location-based services is for facilitating real-life interactions with friends that may happen to be in the same area, or to project a certain social network persona as identifying with or frequenting certain types of establishments.
  • a visually compelling presentation of context-sensitive advertisements and other third party messages is disclosed.
  • the displayed advertisement is contextually related to user-generated content such as images, videos, location check- ins, and so forth.
  • a method for presenting context- specific content in a user-generated content application may include receiving, on a user computing device, a first user-generated content object that is defined at least by a content element and a location element associated therewith. Furthermore, there may be a step of receiving the context- specific content on the user computer device.
  • the context-specific content may be contextually related to at least one of the location element and the content element of the first-user generated content object.
  • the method may also include displaying the content element of the received first user- generated content object.
  • the content element may be displayed in a first interface panel on the user computing device. There may a step of transitioning the displaying of the first interface panel to a second interface panel with a transition graphic effect. The transitioning may be in response to a first user command.
  • the context- specific content may be displayed in the second interface panel upon conclusion of the transitioning and the corresponding transition graphic effect.
  • Another embodiment of the present disclosure contemplates a method for delivering context-specific content to a first remote user.
  • the method may begin with receiving a retrieval request for a first user-generated content object that is stored on a content sharing site.
  • the first user-generated content object may be defined by a content element and a location element associated therewith.
  • the request may be from the first remote user.
  • There may also be a step of transmitting a query from the first user-generated content object to a database.
  • At least one of the context-specific content and an associated condition parameter may be stored in the database.
  • the query may include the location element, and may be directed to context-specific content that match the condition parameters associated with the context- specific content.
  • One of the condition parameters may be a co-location definition in which the match is defined as the location element being within the co-location definition.
  • the method may further include receiving from the database one or more context-specific content elements matching the query. Thereafter, there may be a step of transmitting the one or more context- specific content elements and the requested first user- generated content object to the first remote user.
  • FIG. 1 is a block diagram illustrating one exemplary environment in which various embodiments of the present disclosure may be implemented, including client mobile devices and various networked services;
  • FIG. 2 is a block diagram showing the details of a user-generated content sharing site and the various data elements thereof;
  • FIG. 3 is a flowchart depicting an embodiment of a method for presenting context-specific content to a remote user
  • the user 16 can generate various content, and post the same on the content sharing site 20.
  • this is stored on the content sharing site 20 as a user-generated content object 24 and associated with the particular user account 22 of the user 16 who provided the same.
  • the particular item of data generated by the user 16 is also referred to as a content element 26.
  • the content element 26 is depends on the specifics of the content sharing site 20, but may take on a variety of forms including text messages, pictures and other images, video, audio, links to other sites and location "check-ins.” Although in some embodiments the content element 26 may be limited to one such form, in other embodiments, it may be more than one form.
  • An example of the former is Twitter, which only accepts text messages, while an example of the latter is Facebook, which accepts all of the aforementioned data.
  • a timestamp element 30 Another ancillary data item that is stored in the content object 24 is a timestamp element 30.
  • the data for the timestamp element 30 may be captured from an on-board clock of the mobile communications device 14, or alternatively, from a system clock connected to the content sharing site 20.
  • the particular recorded instant in time may correspond to the moment a data commit operation is initiated from the mobile communications device 14, or alternatively, to the moment it is received by the content sharing site 20.
  • the content element 26 need not be user-generated as in a social networking or other type of sharing site.
  • a third embodiment 42c of the user interface contemplates the content element 26 being news articles.
  • An alternative embodiment of a context- specific content icon 83 indicates that there is context-specific content associated with the content element 26.
  • the icon 83 may be activatable to initiate the transition step, or in the alternative, the user may provide a swipe input upon the first interface panel 44.
  • the second interface panel 44 may appear on the screen as shown in FIG. 7B, with it including a fourth context-specific content 72d that is an advertisement.
  • the first context- specific content 72a is the aforementioned business listing on the Yelp directory/reviewing/social networking site. Additional functionality may be invoked through buttons 74 included in the first context-specific content 72a, though this is dependent on the specifics of the source, i.e., the database 38. For example, when a restaurantant business is shown in the second interface panel 70, a selected image 76 representative of the business is displayed, along with a business name, a rating, category, and price level. A first button 74a can be pressed to invoke additional functionality that may be executed within the user interface 42 of the dedicated application or the browser application. A second button 74b can be pressed to initiate a telephone call to the business. The second interface panel 70 may be supplemented with additional review content when a third button 74c is activated.
  • the method continues with a step 304 of receiving, preferably on the aggregator site 34 or the content sharing sites 20, the context-specific content 36 that matches the aforementioned query. Thereafter, it is transmitted to the requesting mobile communications device 14, together with the content object 24 in a step 306. Not all of the received context-specific content need be transmitted to the mobile communications device 14, however, and only those that are further specifically tailored for the requesting user 16 may be passed thereto.
  • the selection of the subset may be based on prior usage history; machine learning can be utilized to factor in whether or not the first user 16a had viewed other similar context-specific content elements in the past, in similar locations. Those having ordinary skill in the art will be able to ascertain the use of various aspects of prior usage history to optimize the targeting of content most relevant to a particular user 16.
  • the database 38 may be entirely independent of the content sharing sites and the aggregator site 34.
  • the above-described method of delivering context-specific content 36 may be implemented as standalone service that is provided to the other online services 18. Revenues generated from the source of the context-specific content 36 such as the merchant 40 may be shared with those services 18 in exchange for making the user- generated content available for linking.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne la distribution et la présentation de contenu spécifique au contexte dans une application de contenu produit par l'utilisateur. Un premier objet de contenu produit par l'utilisateur défini par un élément de contenu et un élément d'emplacement associé est reçu. Le contenu spécifique au contexte est également reçu, et est associé de façon contextuelle au premier objet de contenu produit par l'utilisateur. Le premier objet de contenu produit par l'utilisateur est affiché sur un premier panneau d'interface, et transmis à un écran d'un second panneau d'interface comprenant un effet graphique de transition. Le contenu spécifique au contexte est affiché dans le second panneau d'interface à la fin de la transition.
PCT/US2013/030245 2013-03-11 2013-03-11 Distribution et présentation de publicités sensibles à l'emplacement WO2014142793A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/US2013/030245 WO2014142793A1 (fr) 2013-03-11 2013-03-11 Distribution et présentation de publicités sensibles à l'emplacement

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/US2013/030245 WO2014142793A1 (fr) 2013-03-11 2013-03-11 Distribution et présentation de publicités sensibles à l'emplacement

Publications (1)

Publication Number Publication Date
WO2014142793A1 true WO2014142793A1 (fr) 2014-09-18

Family

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Family Applications (1)

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PCT/US2013/030245 WO2014142793A1 (fr) 2013-03-11 2013-03-11 Distribution et présentation de publicités sensibles à l'emplacement

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WO (1) WO2014142793A1 (fr)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7559034B1 (en) * 2000-10-19 2009-07-07 DG FastChannel, Inc. Method and system for using a hyperlink, banner, or graphical icon to initiate the overlaying of an object on a window
US8301125B2 (en) * 2005-09-14 2012-10-30 Jumptap, Inc. Mobile dynamic advertisement creation and placement

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7559034B1 (en) * 2000-10-19 2009-07-07 DG FastChannel, Inc. Method and system for using a hyperlink, banner, or graphical icon to initiate the overlaying of an object on a window
US8301125B2 (en) * 2005-09-14 2012-10-30 Jumptap, Inc. Mobile dynamic advertisement creation and placement

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