WO2017037473A1 - Systèmes d'interrogation, procédés, dispositifs, et produits programme d'ordinateur - Google Patents

Systèmes d'interrogation, procédés, dispositifs, et produits programme d'ordinateur Download PDF

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Publication number
WO2017037473A1
WO2017037473A1 PCT/GB2016/052720 GB2016052720W WO2017037473A1 WO 2017037473 A1 WO2017037473 A1 WO 2017037473A1 GB 2016052720 W GB2016052720 W GB 2016052720W WO 2017037473 A1 WO2017037473 A1 WO 2017037473A1
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WO
WIPO (PCT)
Prior art keywords
smartphone
poll event
poll
user
polling
Prior art date
Application number
PCT/GB2016/052720
Other languages
English (en)
Inventor
Henry Moore
Original Assignee
Pogo Inc Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from GBGB1515518.7A external-priority patent/GB201515518D0/en
Application filed by Pogo Inc Limited filed Critical Pogo Inc Limited
Publication of WO2017037473A1 publication Critical patent/WO2017037473A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60—Protecting data
    • G06F21/62—Protecting access to data via a platform, e.g. using keys or access control rules
    • G06F21/6218—Protecting access to data via a platform, e.g. using keys or access control rules to a system of files or objects, e.g. local or distributed file system or database
    • G06F21/6245—Protecting personal data, e.g. for financial or medical purposes
    • G06F21/6254—Protecting personal data, e.g. for financial or medical purposes by anonymising data, e.g. decorrelating personal data from the owner's identification
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G06Q30/0615—Anonymizing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations

Definitions

  • the field of the invention relates to systems including a polling server configured to make a poll event available to a plurality of devices via respective network connections.
  • the field of the invention also includes related methods, devices, and computer program products.
  • EP2474946A1 discloses a method for providing an application at a discounted price through voting in a mobile platform.
  • the method may include providing, by a server, a smartphone with a predetermined voting period or information on at least one target application targeted for voting, the smartphone accessing the server via a network, displaying, by the smartphone, the received information on the at least one target application on a screen, providing, by the smartphone, a selection value to the server based on a selection by a user of one of the at least one target application, counting, by the server, at least one vote based on at least one selection value received from at least one smartphone, and selecting at least one application from among the at least one target application based on a result of the counting, when the predetermined voting period elapses, and pushing, by the server, a message including information on the selected application to the at least one smartphone.
  • a system including a polling server, a first smartphone and a plurality of smartphones, the first smartphone and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smartphone includes a user interface, wherein the first smartphone is programmed with a first polling application, wherein the first polling application is executable on the first smartphone to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the first smartphone, and to store the poll event, and to make the poll event available to the plurality of smartphones via respective network connections.
  • An advantage is that the system makes it possible for a user to set up a poll using just a smartphone, in communication with the polling server. Users of other smartphones can then quickly, efficiently and effectively participate in the poll, by communicating with the polling server.
  • the system may be one wherein the polling server is further configured to receive responses to the poll event from the plurality of smartphones, and to store the responses to the poll event.
  • the polling server is further configured to receive responses to the poll event from the plurality of smartphones, and to store the responses to the poll event.
  • the system may be one wherein the plurality of smartphones is each programmed with a respective polling application, wherein the respective polling application is executable on the respective smartphone to receive a user selection of a response in a poll event, and to transmit the user selection to the polling server.
  • a dedicated application which maximizes control of what is presented.
  • the response is received via a dedicated application, which may enhance security.
  • the application may be updated, to provide enhanced functionality.
  • the system may be one wherein the polling server is further configured to provide poll results to the first smartphone.
  • the system may be one wherein the polling server is further configured to provide poll results to the plurality of smartphones.
  • the system may be one in which the poll event question includes an image.
  • the system may be one in which the poll event question includes an image and no text.
  • the system may be one in which the poll event question includes a plurality of images.
  • the system may be one in which the poll event question includes a plurality of images and no text.
  • the system may be one in which the plurality of images is two images, which are arranged vertically, side by side.
  • the system may be one in which the plurality of images is two images, which are arranged horizontally, one above the other.
  • the system may be one in which the plurality of images is four images, which are arranged in a 2x2 array.
  • the system may be one in which at least one image is provided from the first smartphone.
  • the system may be one in which the poll event question includes a micro video.
  • the system may be one in which the poll event question includes a micro video and no text.
  • the system may be one in which the poll event question includes a plurality of micro videos.
  • the system may be one in which the poll event question includes a plurality of micro videos and no text.
  • the system may be one in which the plurality of micro videos is two micro videos, which are arranged vertically, side by side.
  • the system may be one in which the plurality of micro videos is two micro videos, which are arranged horizontally, one above the other.
  • the system may be one in which the plurality of micro videos is four micro videos, which are arranged in a 2x2 array.
  • the system may be one in which at least one micro video is provided from the first smartphone.
  • the system may be one in which poll results are provided in a graphical format.
  • the system may be one in which the graphical format is as coloured segments of a ring graphic.
  • the system may be one in which the coloured segments of the ring graphic are displayed starting from a top of the ring and working its way round the ring.
  • the system may be one in which the coloured segments of the ring graphic are displayed starting from a top of the ring and working its way round the ring simultaneously in each direction, until the two parts meet.
  • the system may be one in which the coloured segments of the ring graphic are displayed starting from each segment at the same time and going round the ring in the same direction.
  • the system may be one in which a colour overlay is provided to part of the ring, so that a user is reminded by the colour of what they voted on.
  • the system may be one in which the graphical format shows a distribution of poll results.
  • the system may be one in which the distribution of poll results is a distribution of emoji poll results.
  • the system may be one in which the polling server makes the poll event available to the plurality of smartphones on a web page associated with a specific retailer.
  • the system may be one in which the polling server makes the poll event available to the plurality of smartphones, wherein the plurality of smartphones are smartphones of friends of the user of the first smartphone.
  • the system may be one in which the polling server makes the poll event available to the plurality of smartphones, wherein the plurality of smartphones are smartphones of a target demographic defined by the user of the first smartphone.
  • the system may be one in which the target demographic includes one or more of: (i) Male, (ii) Female, (iii) Followers, (iv) Age Range, (v) Location.
  • the system may be one in which the target demographic includes one or more of: (a) star voters, (b) similar users, (c) specialists.
  • the system may be one in which a response input includes an option to provide a comment.
  • the system may be one in which the system provides for customer to customer interactions.
  • the system may be one in which the system provides for interactions between businesses and users.
  • the system may be one in which interaction includes product feedback on latest releases.
  • the system may be one in which product feedback on latest releases includes feedback on Films or TV programmes or new Book releases.
  • the system may be one in which interaction includes voting on sports person of the match.
  • the system may be one in which interaction includes voting on a talent show.
  • the system may be one in which interaction includes voting in an opinion poll.
  • the system may be one in which interaction includes voting in an election.
  • the system may be one in which the plurality of poll event answers include one or more of: (i) Thumbs Up / Down, (ii) Emoji Rating Scale (e.g. 5 different sets), (iii) Multiple Choice.
  • the system may be one in which the first polling application provides a news feed function on the first smartphone, in which the first polling application provides a user setting to provide one or more of: (i) Posts in chronological order, (ii) The most popular posts, (iii) Posts ending soon, (iv) Trending posts, (v) Shuffling the feed, to get random posts.
  • the system may be one in which the system is a digital platform designed to drive the user engagement experience, leading to loyal users who are willing and keen to engage with brands, products, services and ideas within a space where they are able to influence and shape products and services, design and consumption.
  • the system may be one in which the system creates a community where users can find answers to their questions and responses to their interests from relevant people.
  • the system may be one in which the system is one in which users can vote by clicking on an image and then instantly seeing what the majority thinks.
  • the system may be one in which the system is one in which users can choose what type of question to post.
  • the system may be one in which the system is one in which user actions are done anonymously.
  • the system may be one in which the system is one in which a user can only see how others have voted, after the user has voted.
  • the system may be one in which the system is one in which comments are visible.
  • the system may be one in which a voting timer is implemented.
  • the system may be one in which users can implement an 'elaborate' function to find out why that option was chosen.
  • the system may be one in which users may proceed to purchase retail items.
  • the system may be one in which a private section is provided which can only be seen by approved users.
  • the system may be one in which when a business asks a question, each time a user answers, the business pays a polling server operator.
  • the system may be one in which a business user is provided with analytics to see who voted.
  • the system may be one in which the system encourages conversation, community and richness, to help drive user traction and engagement.
  • the system may be one in which the system includes an 'S-commerce' platform, helping to match answers to a "which?" question, combined with instant feedback, reducing inertia and stimulating buyer decisions as a result of two-way communication.
  • the system may be one in which the system includes a shopping feature, where a user can purchase an item they are browsing and interested in via a shopping cart of the first polling application.
  • Use of the system of any aspect of the first aspect of the invention may be provided, to provide reactions during live sports events.
  • Use of the system of any aspect of the first aspect of the invention may be provided, to provide predictions of sport fixture outcomes.
  • Use of the system of any aspect of the first aspect of the invention may be provided, to provide predictions of TV talent contest outcomes.
  • Use of the system of any aspect of the first aspect of the invention may be provided, to provide input for planning an event. Use of the system of any aspect of the first aspect of the invention may be provided, as a conclusion to a YouTube video.
  • a poll event available to a plurality of smartphones, the method comprising the steps of:
  • the method may be one further including any aspect of a system of any aspect of the first aspect of the invention.
  • a computer program product executable on a first smartphone including a user interface to:
  • the computer program product may be one further including any aspect of a system of any aspect of the first aspect of the invention.
  • a computer program product executable on a polling server to:
  • the computer program product may be one further including any aspect of a system of any aspect of the first aspect of the invention.
  • a pair of interoperable computer program products comprising a first computer program product of any aspect of the third aspect of the invention and a second computer program product of any aspect of the fourth aspect of the invention.
  • a first smartphone the first smartphone forming part of a system including a polling server, the first smartphone and a plurality of smartphones, the first smartphone and the plurality of smartphones configured to communicate with the polling server via respective network connections
  • each smartphone includes a user interface
  • the first smartphone is programmed with a first polling application
  • the first polling application is executable on the first smartphone to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server
  • the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the first smartphone, and to store the poll event, and to make the poll event available to the plurality of smartphones via respective network connections.
  • the first smartphone may be a first smartphone forming part of a system of any aspect of the first aspect of the invention.
  • a polling server forming part of a system including the polling server, a first smartphone and a plurality of smartphones, the first smartphone and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smartphone includes a user interface, wherein the first smartphone is programmed with a first polling application, wherein the first polling application is executable on the first smartphone to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the first smartphone, and to store the poll event, and to make the poll event available to the plurality of smartphones via respective network connections.
  • the polling server is programmed with a poll
  • a system including a polling server, a smart TV and a plurality of smartphones, the smart TV and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smart TV or smartphone includes a user interface, wherein the smart TV is programmed with a first polling application, wherein the first polling application is executable on the smart TV to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the smart TV, and to store the poll event, and to make the poll event available to the plurality of smartphones.
  • the system may be one wherein the system includes a booth which includes the smart TV, in which a customer in a store is able to interact with the booth by instantly having their picture taken as they try on each outfit, and the user can then upload their outfit choices onto the polling server and have their friends and a community of users help them make the right choice with immediate feedback.
  • a system including a polling server, a game console and a plurality of smartphones, the game console and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each game console or smartphone includes a user interface, wherein the game console is programmed with a first polling application, wherein the first polling application is executable on the game console to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the game console, and to store the poll event, and to make the poll event available to the plurality of smartphones.
  • a smartphone including a camera and a touch screen, the smartphone programmed with a camera exposure setting tool, in which in response to a touch screen tap with two fingers, two separate points are displayed over a camera image on the screen, in which the two displayed points correspond respectively to separate focus and exposure points.
  • the smartphone may be one in which the two points can be dragged to any screen position.
  • the smartphone may be one in which in response to a tap on the focus and exposure points, the program locks the position values, so the points remain the same wherever the camera is moved to.
  • the smartphone may be one in which moving the two points unlocks the lock function.
  • the smartphone may be one in which the separate focus and exposure mode can be exited by a double tap of the screen or by moving the two points on top of each other.
  • a smartphone including a camera and a touch screen, the smartphone programmed with an image straightening tool, in which a line on the screen is displayed as green to indicate that the camera is level.
  • the smartphone may be one in which two red lines are displayed to indicate that the smartphone is tilted forwards or backwards.
  • the smartphone may be one in which to ensure the phone isn't tilted a user can line up the red lines, with the white lines, which turn green when the phone is level.
  • a smartphone including a camera and a touch screen, the smartphone programmed with a camera exposure setting tool, in which the camera exposure setting tool displays a user interface on the screen, in which the user interface includes a triangle with slider inputs on each side of the triangle, wherein each slider is respectively slidable to receive an input of an ISO speed, a shutter speed and an aperture value.
  • the smartphone may be one wherein the camera exposure setting tool further includes a white balance slider.
  • a QR code represented as a set of concentric arcs in which binary codes are encoded, in which the QR code is printed or displayed.
  • network connections may be wired connections, wireless connections, or a combination of wired and wireless connections, as would be clear to the skilled person.
  • network connections may be wired connections, wireless connections, or a combination of wired and wireless connections, as would be clear to the skilled person.
  • mobile devices such as tablet computers, iPods and/ or smart watches may be used.
  • PoGo is a social polling app that lets you capture and share life's everyday questions.
  • PoGo is a wordplay and combination of the words "pose” and "go”, as this how we envision our users connecting with each other: posing for a photo or posing a question to their friends.
  • the idea behind PoGo is simple. We want to completely redefine how we share questions and make decisions, by allowing users to, for example:
  • Stage 1 of PoGo is a social polling app that lets users capture life's everyday questions.
  • Stage 2 of PoGo is then to create an s-commerce platform that utilises stage 1, so that users can then, for example ask: "which jeans shall I buy?" and then purchase the jeans through the app.
  • PoGo builds a strong community of users helping each other making decisions etc. then we have a spin off app which looks exactly the same as PoGo, but stripped back so its only relatable to shopping. Then a user would upload say a picture of two jeans, it uses PoGo's API and appears on PoGo, but the user will still get the results on the spin off app and then also be able to buy via the app. Main reason for spin off is to just not overload the users and put too many features on one app.
  • Figure 1 shows the results of the survey, in which the question asked was "How Many Questions Do You Ask Daily?”
  • Figure 2 shows examples of questions in social media environments, specifically in Facebook, Twitter and Instagram.
  • Figure 3 shows User Interaction with Brands' Posts as a Percentage of Brands' Fans or followers.
  • FIG. 4 shows the survey answers to the question "Do In App Ads Bother You?"
  • Figure 5 shows examples of How PoGo is different.
  • Figure 6 shows an example in which a user is composing the poll question "Which skirt Shall I Buy for tonight party?" in a smartphone app, and has included two pictures which show respectively the user in skirt A and the user in skirt B.
  • Figure 6 shows an example in which the user has posted the poll question on the 'Abercrombie' page.
  • Figure 6 (right hand image) shows an example in which poll answer results are presented.
  • Figure 7 shows examples of Insights screens.
  • Figure 8 shows examples of Insights function screen shots.
  • Figure 9 shows examples of multiple choice poll option screens.
  • Figure 10 shows examples of power bar behaviours.
  • Figure 11 shows examples of presented polling results.
  • Figures 12 and 13 show examples of thumbs up/ down poll option screens.
  • Figure 14 shows examples of emoji rating poll option screens.
  • Figure 15 shows examples of emoji rating poll option screens.
  • Figure 16 shows an example of five emoji rating sets.
  • Figure 17 shows examples of an exposure triangle.
  • Figure 18 shows an example of a system including a polling server, the polling server in communication with a first smartphone and a plurality of smartphones, wherein the first smartphone is programmed with a first polling application, wherein each smartphone is in communication with the polling server via a respective network communication link.
  • Figure 19 shows examples of how PoGo's feeds are laid out, highlighting how a user is shown only one whole post, with only a question of the next post showing underneath.
  • Figure 20 shows examples of PoGo's 2 photo multiple choice options: side-by-side (left) and top and bottom (right).
  • Figure 21 shows examples of providing the multiple choice layout to include 4 photo polls and split screen polls.
  • Figure 22 shows an example of a screen for selecting a layout of presented images.
  • Figure 23 shows an example of how the results may be shown on PoGo, highlighting key areas.
  • Figures 24 to 26 show examples relating to PoGo's QR code.
  • Figure 27 shows examples of how PoGo's snap scrolling works, so everything always fits perfectly on the screen and also how dropdown menus work to curate the content.
  • Figure 28 shows examples of how the camera transitions to be able to take full screen pictures.
  • Figure 29 shows examples of how PoGo's custom camera roll layout may work.
  • Figure 30 shows an example of how a user can set a timer, move the image around and change their poll type.
  • Figure 31 shows an example in which the dot in the left hand image matches the left hand side of the power bar, and in which the dot in the right hand image matches the right hand side of the power bar.
  • Figure 32 shows an example (left hand side screen layout) in which a coloured dot has been put on the side voted, which is the left side, and an example (right hand side screen layout) of changing the colour overlay to match the voted option, which is the left side.
  • Figure 33 shows an example of a three stage process to compose a post on PoGo.
  • Figure 34 shows an example of how 4 photo polls and split screen polls will look once a user has voted.
  • Figure 35 shows an example of how multiple choice polls will transition to the results page by holding down on the image.
  • Figure 36 shows a further possible way PoGo could highlight to the user which post they have voted on for multiple choice posts.
  • Figure 37 shows an example of how thumbs up/ down polls will transition to the results page by holding down on a thumb icon.
  • Figure 38 shows an example of how emoji rating polls will transition to the results page by holding down on an emoji, causes the emoji to animate whilst 1-1.5 holding takes place.
  • Figure 39 shows an example of how the emoji ratings poll would look if we moved away from average rating to the highest number.
  • Figure 40 shows an example of how emoji rating polls will transition to the results page by holding down on an emoji, causing a loading bar to show how long the user needs to hold down the emoji to vote.
  • users can eliminate that tedious process and do everything in-app. Rather than looking through fashion magazines for inspiration, users can look at influencers through the app, and then by using the unique product hashtags e.g. #AS21 (A standing for Abercrombie, S for shirt and 21 as the shirt's unique identifier code) users can see how the item of clothing looks on different users of all shapes and sizes, find someone with a similar shape and decide if it would look good on them. Since approval is so important to users, they can go into the Abercrombie and Fitch shop, try on the shirt and select one of the three voting options e.g. "should I buy this shirt” or picking up another shirt that caught their eye in store and ask "which shirt do you prefer”. Then rather than sending it to multiple social networks and counting up all the comments, the power bar can show them whether or not they should buy that shirt. If they don't want to purchase it then and there they can go on PoGo later and purchase the shirt through the app.
  • #AS21 A standing for Abercrombie, S for shirt and
  • PoGo Inc. Ltd believes that social influencers are the future of social marketing, as it harnesses the power of customer-to-customer (C2C). Influencer marketing is a digital word of mouth recommendation, and it is powerful because it is not communicated from a corporate body (a factor that has deterred users in the past). One of the contributing factors to this buzz is that the exposure to the content embedded within the posts impacts the consumer on a subconscious level. PoGo makes it easier for marketers to connect with their customers in an authentic and scalable way that builds effective brand relationships through organic content.
  • PoGo' is a digital platform designed to drive the user engagement experience, leading to loyal users who are willing and keen to engage with brands, products, services and ideas within a space where they are able to influence and shape products and services, design and consumption.
  • the idea behind PoGo is simple. We want to completely redefine how users share questions and make decisions in a world where people are always seeking the opinions of others. PoGo uses photo polling and most importantly; people, to help users share their ideas, questions and opinions on anything.
  • PoGo gets users chasing the idea of real time, creating a strong sense of fear they may miss out.
  • PoGo bypasses the biggest hurdle for contribution— caring what others think of you. Therefore, users can vote without fear as the lack of social pressures reduces inhibitions
  • PoGo will then eventually become an s-commerce platform, solving retailers biggest challenge, in merging the digital and physical selling worlds into one seamless consumer experience.
  • PoGo goes much deeper than that. Users can use PoGo Insights to not only see how the community voted on the whole but how 24 year old males voted.
  • Figure 6 shows an example in which a user is composing the poll question "Which skirt Shall I Buy for tonight party?" in a smartphone app, and has included two pictures which show respectively the user in skirt A and the user in skirt B.
  • Figure 6 centre image
  • Figure 6 shows an example in which the user has posted the poll question on the 'Abercrombie' page.
  • Figure 6 (right hand image) shows an example in which poll answer results are presented.
  • All of the users friends may receive a notification with their request and give their opinion by selecting one of the options.
  • the recipients' responses may be displayed by a percentage bar.
  • limiting the options to just choosing a picture may be too rigid for a target demographic. Just because we want to answer the "which?" question does not mean that we are also not interested in the "why?" question as well.
  • 'PoGo' allows for strong user engagement by allowing users to implement their opinions through C2C such as the example outlined in section 1.5.
  • C2C such as the example outlined in section 1.5.
  • 'PoGo' allows for strong user engagement by allowing users to implement their opinions through C2C such as the example outlined in section 1.5.
  • C2C such as the example outlined in section 1.5.
  • 'PoGo' allows for strong user engagement by allowing users to implement their opinions through C2C such as the example outlined in section 1.5.
  • C2C such as the example outlined in section 1.5
  • Examples include:
  • Opinion polls - 'PoGo's' data analytics can provide more than the weighting of a vote as it can be split into demographics
  • 'PoGo' Credit is provided including redeemable gift cards.
  • PoGo uses social polling and most importantly, people, to help users share their ideas, questions and opinions on anything.
  • the name PoGo is a wordplay and combination of the words "pose” and "go”. This is how we envision our users connecting with each other: posing for a photo or posing a question to their friends.
  • the idea behind PoGo is simple. We want to completely redefine how we share questions and make decisions in a world where users are always seeking the opinions of others.
  • PoGo uses photo polling and most importantly; people, to help users share their ideas, questions and opinions on anything.
  • PoGo users are not limited to just liking and favouriting posts. Instead when creating a post users may be able to create: 1. Thumbs Up / Down (can imply yes/no and like/dislike)
  • Emoji Rating Scale (e.g. 5 different sets)
  • PoGo's multiple choice function you can see that a user can upload images (e.g. two images) to support their question. Then users can vote on the post by simply clicking either the left or the right picture. Results are then displayed by a beautiful power-bar telling the user the answer to their question.
  • images e.g. two images
  • Results are then displayed by a beautiful power-bar telling the user the answer to their question.
  • PoGo goes much deeper than that. Users can use PoGo Insights to not only see how the community voted on the whole, but how 24 year old males voted, for example.
  • the average social network gets 1% of its users to create something new and to add it to the community e.g. someone adding a photograph on Instagram. 9% of users contribute something e.g. they give a comment. This leaves 90% of users who just observe. This is summarized in the Table below.
  • PoGo gets users chasing the idea of real time, creating a strong sense of fearing they may miss out. By making voting anonymous, PoGo bypasses the biggest hurdle for contribution - caring what others think about you. Therefore, users can vote without fear as the lack of social pressure reduces their inhibitions.
  • Split screen polls would allow the user to upload one image e.g. a dress, and then next to that image have two images e.g. which shoes shall I wear with this dress? The users vote on the two images of shoes.
  • the countdown transitions into an accept button, where the user is also shown which layout they selected and how many more pictures they need to take and highlighting which picture they are currently on. If the user wants to retake the picture, they simply just tap on the bin icon, and they are then taken back to the initial camera screen. If they accept the image, then they are taken back to the original camera screen where they repeat the process until they have taken all pictures required, in this example two pictures. On the final picture needed, when clicking the accept button, they are now taken straight to the share screen where they can now compose their post.
  • the exposure triangle is the basis of taking the perfect picture, it is controlling the aperture, iso and shutter speed before taking a picture.
  • the current iOS camera has none of these advanced manual controls, however, iPhones have the hardware to do it.
  • apps such as Camera+ and VSCO, let users change these but do it in a really long and overcomplicated way.
  • PoGo comes in Bold, Medium, Regular and Light, with all 4 weights available in Italic. Not only does this gives PoGo a unique feel, but creates a much more aesthetically pleasing look to the app.
  • one image e.g. square (C)
  • the layout mechanism may become a wheel, so it doesn't matter how many layouts are added in the future, the wheel will just go round and round.
  • Influencers tend to be given discount codes from brands looking to use them to boost sales. Influencers could ask their users for the company they would like the discount from
  • PoGo's primary demographic may be 16-24 male and females, however this can easily gain traction to a broad user base of 13-65 year olds.
  • the main specific target reaches are:
  • PoGo may be used in shopping, solving retailers' biggest challenge in merging the digital and physical selling worlds into one seamless customer experience.
  • the plan is to provide a further app to the PoGo app, but strip it down so it only relates to shopping, and then include e-commerce features to it. Then we'd use the PoGo API, so that if a user asks a question on the spin off app, it would appear on PoGo, but then they could purchase the product on the spin off app.
  • PoGo Booths is the term management uses to refer to the future project of physically creating an in-store shopping experience. The concept is essentially a hybrid of both changing room and photo booth. The customer in store may be able to interact with the PoGo Booth by instantly having their picture taken as they try on each outfit. The user can then upload their outfit choices onto PoGo and have their friends and the PoGo community help them make the right choice with immediate feedback.
  • one of the parameters for interacting with the app for the purpose of shopping may be defined by a feature similar to a stock exchange.
  • the Stock Exchange system allows a brand to create a post sselling a new product with a unique hashtag that correlates to this product, acting as an identification tag.
  • An example of this in action would be Zara sselling their new new jacket for the season through a series of posts on their page.
  • the posts would have a product hashtag similar to: '#ZJ41'.
  • the Z stands for Zara, J for jacket, and 41 as the jacket's unique identifier code.
  • PoGo's digital currency Online through the official website and through the application.
  • the credit may work in a similar manner to how iTunes gift cards work, with the idea being that the user's PoGo account will always have money in it, so they don't need their card for each purchase.
  • the user could upload one picture e.g. a dress and then have two pictures next to the dress, with the question being: "I'm wearing this dress tonight, which shoes shall I wear?" then the users just vote on the two shoes.
  • Twitter has released “Twitter Polls” (October 2015), however, it follows Twitter's style of text based polls e.g. you'd simple write “yes” or “no” to your question and have users vote on an answer.
  • PoGo's splash screen has been designed to provide a smooth transition, whilst also giving the app time to load the posts in the background. To do this the app loads with a gradient background (same style as what is used inside the app icon) and the "PoGo” does a bounce effect to keep the user occupied whilst loading. Then once the app is ready the “capture life's questions” explodes, and the app transitions to the users home feed.
  • PoGo's feed has been designed to have a minimalist feel.
  • all posts will be square and all posts will have a maximum description length of 66 characters. This means in an example, on one screen we can perfectly fit on the one screen:
  • results are displayed by showing how many users "pinned” the post and how many total votes there were (which is displayed in the bottom left hand corner). Then next to the power-bar (in the case of thumbs and multiple choice), on each respective image there is shown the percentage each image received and the number of votes received. For example, if there were 100 total votes, then one image may show 50% (50 votes) and the other image may show 50% (50 votes). Furthermore, results are only available once voted (to stop bias), all voting is anonymous and users can't vote on their own post (as this defeats the point of asking in the first place). Then in the right hand corner is an ellipsis icon, by pressing this (if your own post) the user can share their post or delete it. If it is someone else's post then they can either share or report it.
  • FIG. 23 An example screen layout is shown in Figure 23, which includes an ellipsis icon (E), and a pinning icon (C).
  • FIGURE 10 (B) An example is shown in FIGURE 10 (B).
  • FIGURE 10 (C) An example is shown in FIGURE 10 (C).
  • the user is taken to the camera, where they will take the number of images chosen in their layout, which can be either from their camera roll or camera.
  • the good thing about this method is that the layout mechanism becomes a wheel, so it doesn't matter how many layouts are added in the future, the wheel will just go round and round.
  • they will be taken to the share screen where they can type their question, for example in 66 characters or less, set a time, change poll type, pick a category and then finally share the image.
  • the image tray on the compose screen is always based on the layout selected at the beginning of the process. However, seeing as the camera takes full screen pictures, it is important that the user is able have their image fit perfectly in the layout.
  • the aim is to make PoGo as fluid and as easy to use as possible so in further examples there are more layout options and so any layout selected will allow the user to toggle between the three poll types, and if the user had previously clicked on 1 photo, then when toggling to multiple choice then an empty tray will appear for them to click.
  • Category To select a category all a user needs to do is tap on the categories arrow, and in an example it pushes up to show 16 potential categories to choose from. The reason for 16 is to cover all of our bases and this may be narrowed down in the future based on use. Categories are also subject to change.
  • the first phase of this will be just the posts appearing in designated users feed, but in further examples we will be including designated feeds (most likely from the drop-down menu), as well as being able to create groups and chat etc.
  • PoGo is a photo polling app (including video in an example) it was preferable to move away from the default iOS camera that many apps use and create our own unique camera.
  • these icons include:
  • the capture button transitions into a countdown timer (based on number of seconds selected in the timer e.g. 3 s) and whilst this is happening the top and bottom panels are removed from view so that the user is left with nothing but the countdown.
  • the countdown then transitions into an accept button, where the user is also shown which layout they selected and how many more pictures they need to take and highlighting which picture they are currently on.
  • the user wants to retake the picture they simply just tap on the bin icon, and they are then taken back to the initial camera screen. If they accept the image, then they are taken back to the original camera screen where they repeat the process until they have taken all pictures required, in this example: two pictures. On the final picture needed, when clicking the accept button, they are now taken straight to the share screen where they can now compose their post.
  • the features within the camera are:
  • Flash The lightening bolt gives the user 4 types of flash. Just keep tapping the flash icon to toggle through the option.
  • Flash with a X means switched off.
  • Flash icon without a letter (default) means automatic flash and the app will only fire the flash if there isn't enough light in the scene.
  • Flash with a + means the flash is set to on, and will fire every time the user takes a photo.
  • Flash with a T means the flash is set to torch, for a continuous beam of light.
  • the first grid is 3x3, which displays the rule of thirds grid over your screen -
  • the next option is the square grid, this lets the user compose the image for a square image in mind (the camera still takes the photo in original 9x16 aspect ratio)
  • the next option is the rectangle grid, this lets the user compose the image for a side-by-side image in mind (the camera still takes the photo in original 9x16 aspect ratio)
  • the last option is the straightening tool, which helps the user to get photos perfectly level. When the middle line turns green you know its perfectly level
  • the two red lines tell you that your phone is tilted forwards or backwards. To ensure phone isn't tilted the users can line up the red lines, with the white lines, which turn green when perfectly straight.
  • the user can make the whole screen the capture button, by swiping the bottom panel to the right.
  • This feature is especially useful in concerts, crowded places etc. for shots that require awkward angles where the user can't reach the capture button easily
  • the user can turn the camera into a video recorder by simply holding down the capture button
  • PoGo performs a lossless compression of the image that is saved to the camera roll, and then sends the compressed image to the server. This is because users are starting to use the likes of Snapchat, Instagram etc. as their default camera, so it is important that they can keep a copy of the best image possible for their personal use.
  • the user To access the camera roll, the user simply taps on the flower icon in the bottom hand right corner as shown on Figure 28. This will cause the bottom panel to fill up with the users photos, with the latest picture being used as a preview, as shown in Figure 29.
  • the user To get a full screen view of all photos, the user simply drags the panel up. Once a user clicks on an image, the panel drops back down to its original position and a preview of the image is shown. Like when taking a picture, in the right hand corner the user is shown how many of the pictures they have taken. Once happy with the selection the user taps on the tick icon. For the user to return to the camera, they click the camera icon, which takes up the lsst image tray in the first row.
  • an option may be added to the top bar, e.g. an "A”.
  • This 'A' stands for automatic, which is current way users will be taking pictures. However, by tapping the ⁇ ', it will turn into a "M” meaning manual controls are now in place. Once clicked a triangle which has the options SS (shutter speed), A (aperture) and ISO is displayed. Also a panel will also appear, where the user can then control manual focus and white balance.
  • the ISO part of the triangle will make the camera more sensitive to light i.e. moving it to the right (increasing it) will use a faster shutter speed in low light.
  • the shutter speed part of the triangle changes the amount of time that light is allowed to enter through the lens for exposure. Making the shutter speed faster helps the user avoid camera shake in low light due to shorter exposure time.
  • the aperture part of the triangle changes the size of the opening of the lens through which light enters to expose the shot. To keep things simple the white balance will be measured in kelvins, and letting the user adjust the temperature of the image i.e. the user may slide right for warmer colours and left for cooler colours (tapping auto will revert back to auto white balance).
  • the first poll option is multiple choice.
  • a user can select between 2-4 images.
  • Figure 19 shows a generic example of a screen layout which corresponds to the screens shown in Figure 9 left upper and left lower images.
  • Figure 20 shows a generic example of a screen layout which corresponds to the screens shown in Figure 9 left upper and left lower images.
  • Figure 20 (right hand screen layout) shows a generic example of a screen layout which corresponds to the screens shown in Figure 9 middle upper and middle lower images.
  • Figure 21 shows a generic example of a screen layout which corresponds to the screens shown in Figure 9 right upper and right lower images.
  • Figure 21 shows a generic example of a screen layout which includes a rectangular image on the left, and upper and lower square images on the right.
  • Figure 21 shows a generic example of a screen layout which includes an upper rectangular image, and left and right square images below the rectangular image.
  • each image will have a colour that will always represent it, for example:
  • top/bottom top (purple), bottom (blue)
  • FIGURE 10 (D) An example is shown in FIGURE 10 (D), in which the hatched area on the left denotes a particular colour, which is presented to remind a user of what they voted
  • FIGURE 10 (D) An example is shown in FIGURE 10 (D), in which the hatched area on the left denotes a particular colour, which is presented to remind a user of what they voted. instead of having a power-bar that is purple and blue for example, when voting on someone else's post have the power-bar white and then only having either the purple or blue colour (however, this isn't effective for 2x2 since three colours of the power-bar will be white).
  • example options are:
  • a second poll option is thumbs up/ down.
  • the user can select between 1 or 3 images.
  • there is a minimum of a 1 image however, 2-3 image polls may be available. Examples are shown in Figure 12.
  • An example of a generic screen layout is shown in Figure 19 (right hand screen layout) which corresponds to the screen shot shown in Figure 12 upper left image.
  • the user pulls the image across i.e. pull the image right to vote for thumbs up, and then a thumb appears from the left, which starts off as an outline, but eventually fills in, once completely filled in the vote is complete
  • the multiple images may be joined as one to create a collage effect.
  • thumbs up filled in purple and thumbs down is just an outline
  • Potential alternative examples include:
  • the third example aspect poll option is emoji rating.
  • the user can select between 1 or 3 images.
  • there is a minimum of 1 image however, in other examples there are provided 2-3 image polls. Examples are shown in Figure 14.
  • Figure 19 central screen layout
  • a long tap cause a colour overlay to fill the image and act as voting progress bar
  • a long tap cause a colour overlay to fill the image and act as voting progress bar and an emoji previews towards the end
  • a tap causes a bar graph to appear, showing the breakdown of the results before transitioning to the results page
  • Examples of these icons are shown in the screen shots in the upper middle and upper right of Figure 7, along the centre of the screen shots.
  • the user can tailor this to suit their needs further.
  • Example screens are shown in the lower left and lower middle of Figure 7.
  • the user's slider may allow them to narrow down the age target, for example a 24 year old male trying on a shirt may only care what 18-26 year old girls think of the shirt, so he can set the parameters of the results to that.
  • An example screen is shown in the lower left of Figure 7.
  • the slider may allow a user to set an age range between 13- 50+.
  • the grouping may be for four age groups e.g. 18-21 would include 18, 19, 20 and 21 year olds.
  • one may increase or decrease the size of the group and may allow specific ages e.g. just 18 year olds.
  • the user's slider may allow them to narrow down the result based on the distance from their location.
  • An example screen is shown in the lower middle of Figure 7. So wherever a user has decided to set their location to e.g. Starbucks, UK, whether it is looking at results of your own or other users posts, the user can change the parameters between e.g. 1 mile to 100 miles of the user's location. In an example there is only a maximum distance of 100 miles, but other examples provide the ability to set location by also city, country and continent. Also, in an alternative there is provided the option of changing the distance to kilometres. However, to use this feature, the user needs to set their location, so if they haven't set their location then the location icon may shake and e.g.
  • a user can either pick one at a time e.g. followers, where they may be returned to the results page, where the followers icon has now replaced the globe icon. If a user wanted multiple insights, then they could click for example, females, up to 50 miles away who are 20-25 year olds, then the globe would be replaced by the custom icon. A user is informed they have selected an insight, as the colour changes from purple to blue.
  • star voters i.e. users who are on the winning side of votes e.g. 70% (this number could change) of the time, so the user can see how people who are usually right voted similar users i.e trying to see how "similar users” voted, by trying to predict how we think they would have voted, based on voting patterns etc.
  • Figure 8 shows further examples of insight function screen shots.
  • Each bit that results from the conversion will then be drawn on a specific location of the QR Code if its value is 1. If the value is 0, there will simply be an empty space on a specific location of the QR Code.
  • arcs that work as a checksum. Each one of those arcs will get 8 groups of 5 bits (representation of each character), sum their values and encode the result of the sum (which is 8 bits in total). This way we can be sure if the decode worked well by checking the decoded binary code against the checksums.
  • the arcs used for the checksums are:
  • the start and end points of each arc are round and those round points are not taken into account on the bit size draw.
  • the bit size is for example 5px

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Abstract

L'invention concerne un système comprenant un serveur d'interrogation, un premier téléphone intelligent et une pluralité de téléphones intelligents. Le premier téléphone intelligent et la pluralité de téléphones intelligents sont configurés pour communiquer avec le serveur d'interrogation via des connexions réseau respectives. Chaque téléphone intelligent comprend une interface utilisateur. Le premier téléphone intelligent est programmé avec une première application d'interrogation qui est exécutable sur le premier téléphone intelligent pour recevoir une sélection d'utilisateur via une interface utilisateur respective en vue d'initier une définition d'événement d'interrogation et recevoir, via l'interface utilisateur respective, la définition d'événement d'interrogation comprenant une question d'événement d'interrogation et une pluralité de réponses d'événement d'interrogation, et envoyer l'événement d'interrogation au serveur d'interrogation. Le serveur d'interrogation est programmé avec une application de serveur d'interrogation qui est exécutable sur le serveur d'interrogation pour recevoir l'événement d'interrogation du premier téléphone intelligent, et stocker l'événement d'interrogation, et mettre l'événement d'interrogation à la disposition de la pluralité de téléphones intelligents via des connexions réseau respectives.
PCT/GB2016/052720 2015-09-02 2016-09-02 Systèmes d'interrogation, procédés, dispositifs, et produits programme d'ordinateur WO2017037473A1 (fr)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018078352A2 (fr) 2016-10-24 2018-05-03 Pogo Inc Limited Dispositif téléphone intelligent, système comprenant un dispositif téléphone intelligent, procédé, et produit programme d'ordinateur
WO2019109157A1 (fr) * 2017-12-05 2019-06-13 Paulo Roberto Jannotti Newlands Système de gestion de dispositif d'échange de contenu attribué

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007115333A2 (fr) * 2006-04-04 2007-10-11 Sennari Entertainment, Inc. Services de vote et de messagerie multimédia permettant des actions dans des réseaux sociaux mobiles
EP2474946A1 (fr) 2011-01-11 2012-07-11 NCSoft Corporation Procédé de fourniture d'application à un tarif réduit par vote dans une plateforme mobile
WO2014047189A2 (fr) * 2012-09-19 2014-03-27 Mumm.Com Systèmes et procédés de prise de décision d'externalisation ouverte

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007115333A2 (fr) * 2006-04-04 2007-10-11 Sennari Entertainment, Inc. Services de vote et de messagerie multimédia permettant des actions dans des réseaux sociaux mobiles
EP2474946A1 (fr) 2011-01-11 2012-07-11 NCSoft Corporation Procédé de fourniture d'application à un tarif réduit par vote dans une plateforme mobile
WO2014047189A2 (fr) * 2012-09-19 2014-03-27 Mumm.Com Systèmes et procédés de prise de décision d'externalisation ouverte

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018078352A2 (fr) 2016-10-24 2018-05-03 Pogo Inc Limited Dispositif téléphone intelligent, système comprenant un dispositif téléphone intelligent, procédé, et produit programme d'ordinateur
WO2019109157A1 (fr) * 2017-12-05 2019-06-13 Paulo Roberto Jannotti Newlands Système de gestion de dispositif d'échange de contenu attribué

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