WO2014030897A1 - Système de fourniture de service de scrutation en temps réel à deux voies à base de médias de radiodiffusion numérique - Google Patents

Système de fourniture de service de scrutation en temps réel à deux voies à base de médias de radiodiffusion numérique Download PDF

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Publication number
WO2014030897A1
WO2014030897A1 PCT/KR2013/007439 KR2013007439W WO2014030897A1 WO 2014030897 A1 WO2014030897 A1 WO 2014030897A1 KR 2013007439 W KR2013007439 W KR 2013007439W WO 2014030897 A1 WO2014030897 A1 WO 2014030897A1
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WO
WIPO (PCT)
Prior art keywords
information
poll
screen
polling
dedicated channel
Prior art date
Application number
PCT/KR2013/007439
Other languages
English (en)
Korean (ko)
Inventor
진영선
조대엽
한억수
김민철
Original Assignee
Jin Young Sun
Cho Dae Yop
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Jin Young Sun, Cho Dae Yop filed Critical Jin Young Sun
Publication of WO2014030897A1 publication Critical patent/WO2014030897A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/26—Government or public services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal

Definitions

  • the present invention relates to a digital broadcasting medium-based interactive real-time polling service system, and more specifically, includes a conventional method of polling, such as traditional telephone and interview, and is also conducted in new media such as online and mobile. It also relates to a two-way real-time polling service system that can publicize the opinions of the viewers in real time by converting all the polling methods, including the method to a digital broadcast professional channel. In addition, by allowing viewers to immediately respond to polls through the channel they are currently watching without switching to a dedicated channel for polls, the information searcher and viewers can communicate and actively deal with issues and needs for various purposes.
  • the present invention relates to a digital broadcasting medium based interactive real-time polling service system that enables a participant service.
  • Such means of communication include internet portals, social community services, and public opinion polls.
  • the online community which has recently been activated, forms a space for communication that can alleviate the asymmetry of past government policy information. This gives citizens the opportunity to get closer to the government's policy-making process.
  • the present invention has been made to solve the problems of the prior art, a conventional method of surveying online, such as a conventional telephone, interview, and online through the channel currently being viewed without switching the channel to a dedicated channel where the poll is conducted.
  • public opinion polls in both directions in real time, including public opinion polling methods in new media such as mobile, mobile, etc., two-way data exchange between digital broadcasting media and viewers in accordance with the overall digital broadcasting conversion of analog broadcasting, Or, to provide a real-time polling service system based on digital broadcasting media that can provide a real-time polling service for various purposes, such as national policy establishment or social issues.
  • the present invention receives opinion data and client information required for a survey, creates a survey scenario and a template, and creates and converts a survey scenario and a template for a broadcast screen to a dedicated channel. It is sent to the PIP screen within the broadcast screen of the program broadcasted through the program, and is simultaneously sent as pop-up notification information on the screen through one or more non-private channels which are affiliated with each other, and is triggered with the PIP screen of the dedicated channel and the pop-up notification information of the non-dedicated channel.
  • Viewer terminal that receives the member information and the poll response information and delivers it to the polling agency server, accesses the polling server by the user with administrator authority, controls the overall operation of the system, and is required for the polls delivered offline.
  • Poll Information, Polls The manager terminal for inputting the client information, the personal information for each property of the poll respondents, the scenario and template for the poll, the poll data collected from the poll respondents, and the database unit for storing the poll client information. It is a real-time survey service system based on digital broadcasting media.
  • the polling agency server receives personal information about users who are eligible for a poll response within the scope of the polls through membership registration and registration procedures from users who have a membership request.
  • the member management unit that registers and stores, the pop-up notification information of the dedicated channel and the non-dedicated channel screen, and the effective response information by the registered viewers input through the triggered or linked PIP screen is collected in real time.
  • the data collection and processing unit that registers and stores the performance information and statistical information on the survey response results in the database as the polling result data after performing the performance processing and statistics processing for each response type, and the polling data required for the survey from the poll requester. Input information and client information to create a survey scenario and template.
  • the polling agency server provides a cost settlement screen for guiding a procedure for calculating and calculating a cost for acting and registering a poll and paying the cost from the poll requester through the cost settlement screen.
  • It may be configured to further include a compensation management unit for providing a cyber money of a predetermined amount for the viewer member who input the valid response information.
  • the present invention by converting all the polling methods to digital broadcasting channels, including the conventional polling method such as telephone, interview, etc., and also the polling method performed in new media such as online and mobile.
  • the poll response data is transmitted to the dedicated channel and Collected survey result data can be provided through non-dedicated channels, thereby eliminating information asymmetry caused by the payment of existing digital broadcasting media, and pursuing diverse information among information searchers such as governments, companies, organizations, associations, and individuals.
  • information searchers such as governments, companies, organizations, associations, and individuals.
  • the present invention is a bi-directional communication function between the information searcher and the broadcast media and viewers, so that real-time public opinion can be collected regardless of dedicated or non-dedicated channels, and thus can be widely used for various purposes such as public opinion on policy, marketing, and social issues.
  • FIG. 1 is a block diagram illustrating the overall configuration of a digital broadcasting medium based real-time polling service system according to the present invention.
  • 2 to 5 are exemplary views of the display screen of the pop-up notification information transmitted through the non-dedicated channel in the present invention.
  • FIG. 6 is a schematic operation flowchart processed by a polling agency server to realize a real-time polling service operation based on a digital broadcasting medium according to the present invention.
  • client terminal 20 viewer terminal
  • member management unit 120 data collection and processing unit
  • a terrestrial TV an Internet Protocol TV (IPTV), a mobile Internet Protocol TV (M-IPTV), a digital cable TV (D-CATV), which is provided with a set-top box and configured to enable two-way communication
  • media such as smart TVs, Naver, YouTube, and African TVs such as the Internet or mobile
  • IPTV Internet Protocol TV
  • M-IPTV mobile Internet Protocol TV
  • D-CATV digital cable TV
  • media such as smart TVs, Naver, YouTube, and African TVs
  • media such as smart TVs, Naver, YouTube, and African TVs
  • it includes the traditional polling method such as telephone, interview, etc., and also converts all the polling methods to digital broadcasting channels, including the polling method that is also performed in new media such as online and mobile.
  • the survey of public opinion (marketing), etc. is collectively called the survey.
  • FIG. 1 is a block diagram schematically showing the overall configuration of a digital broadcasting medium-based real-time polling service system according to the present invention
  • Figures 2 to 5 is a display screen of the pop-up notification information in the screen transmitted through the non-dedicated channel
  • the system configuration of the present invention as shown in the drawings includes a client terminal 10, the viewer terminal 20, the administrator terminal 30, the polling agency server 100, and the database unit 200 It is done by
  • the client terminal 10 is a user terminal connected to the polling agency server 100 through a mobile communication network or an internet network, and includes a smart phone or a computer terminal, and an information searcher requesting a poll, that is, another broadcaster or a media company, a company. Or used by advertisers, public institutions, organizations or associations, individuals, etc., and receives the polling data information, polling requester information required for the polling and to pass to the polling agency server 100 through the network or the polling agency server A screen for guiding the research agent and the online registration transmitted from the 100 is received and displayed through the network.
  • the polling data information and the poll requester information required for such a poll may be transmitted offline and directly input through the manager terminal 30.
  • the viewer terminal 20 is a user terminal connected to the polling agency server 100 through a mobile communication network, a TV network, or an internet network, and is configured to enable two-way communication with a smart phone and a set-top box connected to the mobile communication network. It can be one of terrestrial TV, Internet Protocol TV (IPTV), Mobile Internet Protocol TV (M-IPTV), Digital Cable TV (D-CATV), Smart TV, or a mobile terminal connected through an internet network or a mobile network. have.
  • the viewer terminal 20 displays a PIP screen received through a dedicated channel or pop-up notification information in a screen of a non-dedicated channel received through at least one non-dedicated channel of a third party affiliated with the PIP screen or a PIP screen triggered or linked thereto.
  • the poll agency server 100 receives the member information of the viewer, the poll response information, which is input through the PIP screen of the dedicated channel or the non-dedicated channel, and delivers it to the poll agency server 100.
  • an application that enables two-way communication with the polling agency 100 by using the broadcast signal as a medium while the broadcast signal of the digital broadcasting medium is received and reproduced in real time on the smart phone. It will be possible to enter and transmit information through an operation that is loaded in advance or directly connected to the homepage operated by the server.
  • the manager terminal 30 controls the overall operation of the system of the present invention by accessing the polling agency server 100 by a user operation having administrator authority, and the polling data information and the public opinion required for the poll delivered online or offline. Used to enter the investigator information directly.
  • the polling server 100 converts all forms of existing polling methods, such as traditional telephone and interview, and recent polling methods performed on new media such as online and mobile, into a digital broadcasting specialized channel. Input the necessary survey data information and client information, create a survey scenario and template, register and store it in the database together with the client information, and produce and convert the survey scenario and template to a broadcasting screen to make it available through a dedicated channel. It is sent to the PIP screen within the broadcast screen of the program being broadcasted and simultaneously sent as pop-up notification information on the screen through one or more non-dedicated channels which are affiliated with each other, and is triggered or linked with the PIP screen of the dedicated channel and the pop-up notification information of the non-dedicated channel.
  • the polling agency server 100 is a member management unit 110, data collection and processing unit 120, the survey scenario and template management unit 130, broadcast production and transmission unit 140, cost payment unit 150, and a compensation manager 160.
  • the member management unit 110 extracts general panels (users) who have a response qualification within the scope of the poll through the membership registration and registration process from users who have requested membership through a mobile communication network, a TV network, or an online network. Receives personal information about panels and registers and stores them in the viewer membership database.
  • the general panel having the qualifications for the response within the range of the survey subject extracted by the member management unit 110 may be a man or a woman of a certain age extracted through filtering by a predetermined age group (for example, 20 to 60's). Can be.
  • a predetermined age group for example, 20 to 60's.
  • a predetermined age group for example, 20 to 60's.
  • the nature of the poll requires a response by a minor (parental consent) or an elderly person, it may be possible to entitle the general panel to users extracted through filtering of other conditions.
  • the data collection and processing unit 120 includes a data collection unit 121 and a data processing unit 122.
  • the data collection unit 121 is triggered or linked with a PIP screen of a dedicated channel and pop-up notification information in a screen of a non-dedicated channel. Through the PIP screen, valid response information inputted by viewers registered as members or viewers who have undergone some authentication, such as confirmation of their identity and phone number for receipt of return fee, etc. (hereinafter abbreviated as 'authenticated viewer')
  • the data processing unit 122 After collecting the data in real time, the data processing unit 122 performs the performance processing and statistical processing on the collected survey items or response types, and then registers the performance information and statistical information on the survey response results in the database as the survey result data. Save it.
  • the data collection unit 121 first checks whether the response information is input by the viewer member having the general panel qualification or the authenticated viewer and collects the response information as valid response information. Next, by checking whether the valid response information is within a predetermined number or within a predetermined time according to the order in which the valid response information is collected, it is determined whether the collected response information is valid, and within the predetermined number or a predetermined time. It extracts as a valid sample for the thing within. Also, for the response information collected after the first-come-first-served deadline, a valid sample may be extracted through a random drawing as necessary.
  • the polling scenario and template manager 130 digitally broadcasts all forms of polling methods, such as conventional polling methods such as telephones and interviews, and polling methods that are recently performed in new media such as online and mobile devices.
  • the broadcast production and transmission unit 140 produces and converts the survey scenarios and templates created by the survey scenario and the template management unit 130 to a broadcast screen, and displays the PIP screen in the broadcast screen of the programming program that is transmitted through its dedicated channel. At the same time, it sends out pop-up notification information on the screen through one or more non-dedicated channels of other affiliated companies.
  • the pop-up notification information in the screen transmitted through the non-dedicated channel is pop-up notification information of the PIP screen for the survey scenario and template, and preferably includes information about a question that asks whether the pop-up notification information is accepted.
  • the broadcast production and transmission unit 140 checks whether the viewer responds to the query included in the pop-up notification information, and transmits the PIP screen for the poll to be sent to the dedicated channel for the non-private channel for which the pop-up notification is accepted. It is possible to send the same PIP screen as.
  • the PIP screen triggered or linked to the PIP screen of the dedicated channel or the pop-up notification information in the screen of the non-dedicated channel includes character information divided by viewer attributes to explain the contents of the poll and guide the response procedure. Can be presented.
  • the pop-up notification information on the screen transmitted through the non-dedicated channel may be provided as subtitle data displayed through a lower portion or the right portion of the broadcast screen as illustrated in FIG. 2 in the case of a terrestrial TV medium having a set-top box.
  • IP Internet Protocol
  • CATV medium having a bidirectional interaction function as shown in FIGS. 3 and 5
  • the trigger data or link data displayed in the form of a caption or an image in the middle of a broadcast screen In the case of a smart TV medium having a built-in set-top box driving system or driven based on IP, it may be provided as subtitle data displayed through a lower portion of a broadcast screen as illustrated in FIG. 4.
  • the broadcast production and transmission unit 140 transmits the survey result data processed and statistically processed through the data processing unit 122 to an online or offline online poll client, or through email or other communication means, or A viewer watching a dedicated channel for polling or a pre-affiliated non-private channel by switching to a PIP screen of a dedicated channel or a pop-up notification information in the screen of the non-dedicated channel or a PIP screen triggered or linked thereto and transmitting in real time. Allow viewers to receive live poll results.
  • the PIP screen triggered or linked to the pop-up notification information in the dedicated channel PIP screen or the non-dedicated channel screen includes character information divided by viewer attributes to explain poll results and / or statistical information. Can be presented.
  • the PIP screen triggered or linked to the PIP screen of the dedicated channel or the pop-up notification information of the non-dedicated channel that is switched when the poll production and transmission unit 140 transmits the poll result data, according to the collected poll result data.
  • the number may be a PIP screen divided into a plurality of N screens.
  • a programming program that can be sent through its dedicated channel it may be a drama, entertainment, culture, current affairs, advertising program.
  • the scenario direction may be differently developed according to the result of the viewer's preference survey, or two or more scenarios having different story development directions may be split and output at the same time.
  • viewers can watch dramas in their favorite scenarios, or they can plan programs to directly use information gathered through collective intelligence in drama dialogue.
  • an advertising program for example, for an advertising poll program, a specific advertisement (promotional video) is presented for a designated time period, and then a public opinion broadcast about the advertisement product / service is performed, or the corresponding product
  • advertisement response rate information request rate, purchase rate
  • the program may be designed to conduct a poll that pays prize money or to collect supplementary ideas after providing information on products / services with realistic / virtual reality / augmented reality.
  • the cost settlement unit 150 provides a cost settlement screen for guiding a procedure for calculating and calculating a cost for proxy and registration of a poll entered through a client terminal, and from the poll requester through the cost settlement screen.
  • the payment information required for payment is input and the payment procedure of the calculated cost is executed.
  • a payment process may be performed directly, if necessary offline.
  • the compensation manager 160 checks the validity of the response information collected by the data collection and processing unit 120 and provides a predetermined amount of cyber money for the viewer member or the authenticated viewer who input the valid response information.
  • cyber money may be an amount provided to members or certified viewers by subtracting a portion of the fund funded from the poll client, and may be provided differently depending on the type of the poll, and response information for regular opinions It may be eligible for certain prizes, or various event program events, that are presented to an excellent panel that regularly provides.
  • the compensation management unit 160 accumulates the cyber money provided as a condition of the survey response for each viewer member or the authenticated viewer for each individual, and then cashes the accumulated amount of money over a certain amount at the time of purchasing the product. can do.
  • the accumulated or cashed cyber money can be used as a payment method when using contents of other broadcasters' movies, music, games, etc., and other affiliated online spaces and offline stores (buying books, watching movies, watching sports, purchasing food and beverages, and watching TV). Payment, telecommunication fee, tax payment, etc.) can also be used as a payment method.
  • the database unit 200 separately stores personal information for each property of the poll respondents, scenarios and templates for polls, poll data collected from poll respondents, and poll requester information.
  • the database unit 200 includes a viewer member DB 210, a poll scenario and template DB 220, a survey DB 230, and a client member DB 240.
  • the viewer member DB 210 stores personal information for each attribute of the poll respondents as member information.
  • Personal attribute information for viewer members and survey respondents stored in the viewer member DB includes primary attribute information including one or more pieces of information selected from gender, age, address, education, occupation, and monthly household income information.
  • Secondary attribute information including one or more pieces of information selected from among IT, automobile, health, cultural life, hobbies, consumption propensity information, and lifestyle.
  • the poll scenario and template DB 220 stores a scenario and a template for a poll to be transmitted through a digital broadcasting medium.
  • the survey DB 230 separately stores poll data collected from poll respondents, performance information on the poll response results, and statistical information thereof.
  • the client member DB 240 stores poll requester information as member information.
  • FIG. 6 is a schematic operation flowchart processed by the polling agency server 100 to realize a digital broadcasting medium based real-time polling service method according to the present invention
  • FIGS. 7 to 11 illustrate operations of each step of FIG. 3. It is a reference figure illustrated to demonstrate.
  • the digital broadcast media based real-time polling service process can be subdivided into five stages.
  • the panel recruitment stage see FIG. 7
  • the polling request and input stage see FIG. 8
  • the polling scenario and template sending step see FIG. 9
  • the poll response data collecting step see FIG. 10
  • the polling result data sending step see FIG. 11
  • the panel recruitment step is executed between the viewer terminal 20 and the member management unit 110 of the polling agency server 100.
  • the user of the mobile terminal connected through the mobile communication network or From the viewers connected through the TV network or the user of the computer terminal connected through the Internet online network, the personal information of the user who has requested a membership is input to the individual who is eligible for the poll response within the scope of the poll.
  • the attribute information is registered and stored as viewer member information.
  • individual attribution information for poll respondents is divided into primary attribution information and secondary attribution information, respectively, where the primary attribution information is selected from gender, age, address, education, occupation, and monthly household income information.
  • the general panel having a qualification for a response within the range of polls extracted by the member management unit 110 may be a man or a woman of a certain age extracted through filtering by a predetermined age group (for example, 20 to 60's). have.
  • a sample of a certain number of people in each region is collected according to the national demographics by region by filtering by region. You can also extract and qualify the panel.
  • the nature of the poll requires a response by a minor (parental consent) or an elderly person, it may be possible to entitle the general panel to users extracted through filtering of other conditions.
  • the poll request and input step may be performed by a poll scenario and template manager 130 of an online client terminal 10 and a poll agency server 100 connected through a network as shown in FIG. It can be executed between the polling scenario and template management unit 130 of the manager terminal 30 and the polling agency server 100 to enter the data directly transmitted to the company, at this stage, the poll requester (other broadcasters on-line or off-line) And input the poll data and client information required for the survey from the company's own projects, companies, public institutions, organizations, associations, individuals, etc., to prepare the scenarios and templates for the survey, and register and store them in the database together with the client information. .
  • the payment settlement stage can be linked and executed together. Through this payment settlement stage, a cost settlement screen is provided that guides the procedure for calculating the cost and paying for the agency's registration and registration. The payment information is input from the poll requester through the cost settlement screen, and the payment procedure for the calculated cost is executed.
  • Polling scenario and template transmission step is executed between the viewer terminal 20 and the broadcast production and transmission unit 140 of the polling agency server 100, as shown in FIG.
  • the pop-up notification information in the screen transmitted through the non-dedicated channel is pop-up notification information of the PIP screen for the survey scenario and template, and as shown in FIGS. It is provided as image data and is sent with a query that asks whether to accept the pop-up notification information.
  • survey-related notification information may be sent to panels, poll respondents, viewers, etc.
  • the viewer responds to the question, and transmits the same PIP screen as the PIP screen for the poll, which is sent to the dedicated channel only for the non-private channel in which the pop-up notification is accepted. It becomes possible.
  • the PIP screen of the dedicated channel transmitted or the PIP screen triggered or linked to the pop-up notification information on the screen of the non-dedicated channel explains the contents of the poll and guides the response procedure. May be included.
  • the polling result data collecting step may be executed between the data collection and processing unit 120 of the viewer terminal 20 and the polling agency server 100, as shown in FIG. 10, and in this step, the data collecting unit 121.
  • the data collecting unit 121 Through the PIP screen of the dedicated channel and the screen of the non-dedicated channel through the pop-up notification information and the registered viewers entered through the triggered or linked PIP screen, or confirming the identity of the user and the phone number for receiving the return fee, etc. Collect valid response information by a few certified viewers in real time, and process and statistics by poll item or response type through the data processing unit 122 to poll performance information and statistical information on poll response results Register and save in the database as result data.
  • the data collection step validity of response information from the registered viewers or authenticated viewers input through the PIP screen of the dedicated channel and the PIP screen of the non-dedicated channel is checked, and the viewer who inputs the valid response information is checked.
  • a predetermined amount of cyber money is provided for the member or the authenticated viewer.
  • the validity of the response information is determined based on the order in which the response information is collected, and the response information collected on a first-come, first-served basis is extracted as a valid sample.
  • the response information collected after the first-come-first-served deadline is valid through a random drawing. Is sampled.
  • the cyber money is subtracted from a fund funded by the poll client and provided as a return fee for the survey response.
  • the cyber money is accumulated by individual for each viewer's information and if the product is purchased for the accumulated amount over a certain amount, It is cashed to allow payment.
  • the poll result data transmission step may include a client terminal 10 or a viewer terminal 20 on or off-line, and a data processing unit 122 and a broadcast production and transmission unit of the polling agency server 100.
  • the performance information and statistical information on the poll response results processed by the survey questions or by the response type, and the statistical information about the poll response results offline or online to the requestor directly or via email or text message are broadcast production and transmission unit 140. It is sent through.
  • the PIP screen of the dedicated channel or the PIP screen triggered or linked to the pop-up notification information in the screen of the non-dedicated channel describes the poll result and the performance information and statistical information regarding the response result.
  • Character information for introduction may be included in the form of an image for each viewer attribute, and the PIP screen may be provided as a PIP screen whose number is divided into a plurality of screens according to poll result data.
  • the member management unit 110 of the polling agency server 100 establishes a mobile communication network, a TV network, or an internet online network.
  • the user terminal 20 receives a request for membership from the viewer terminal 20, and requests the user's membership request from the viewer terminal 20, the user's personal information (1) Primary attribution information and secondary attribution information) are input, and user information that is eligible for a poll response within a survey target range (gender, age, address, etc.) is registered and stored in the member database as viewer membership information.
  • the request and input of the poll information by the poll requester is carried out by the poll requester and the poll information and the client information offline, and then the information is transmitted through the manager terminal 30.
  • the polling requestor is made by requesting a poll by directly accessing the polling agent server 100 through the client terminal 10 to enter the polling information and the client information online.
  • the poll client selects a dedicated channel of the Internet, mobile or digital TV network through the client terminal 10, accesses the polling server 100, inputs the client information, and registers as a member. It is possible to register the poll data information necessary for the poll while logging in based on the member information of the requestor. Thereafter, the polling client registers the survey data and sends the agency fee or requests approval to the survey agency server 100 for online payment, and when the payment is completed through the cost settlement unit 150, the agency acts on the survey. The server 100 will be notified by SMS that payment has been completed.
  • the polling scenario template of the polling agency server 100 and the template management unit 130 the survey data information required for the poll sent or input from the client terminal 10 or the manager terminal 30,
  • the client receives the client's information, creates a survey scenario and template, and registers and saves it in the database along with the client's information.
  • the broadcast production and sending unit 140 of the poll agency server 100 is a poll scenario and the scenario created by the poll scenario and template management unit 130 in the preceding step and Create and convert a template to a broadcast screen and send it to a PIP screen within the broadcast screen of a program that is broadcast through a dedicated channel to conduct a survey in real time, and to one or more non-private channels of other affiliated companies. Sends pop-up notification information for pop-up notification of the PIP screen for the investigation scenario and template.
  • the PIP screen pop-up notification information transmitted through the non-dedicated channel is transmitted including a query for asking whether to accept or reject the pop-up notification information. Therefore, the viewer selects the query included in the PIP screen pop-up notification information by the remote controller (or its own key input means) while watching the non-dedicated channel to accept the pop-up of the poll PIP screen.
  • the broadcast production and transmission unit 140 checks whether the viewer responds to the query on each non-dedicated channel. You can do it.
  • the broadcast production and transmission unit 140 of the polling agency server 100 may transmit the same PIP screen as the PIP screen for polling, which is sent to the dedicated channel only for the non-dedicated channel where the pop-up notification of the PIP screen is accepted. do.
  • the PIP screen triggered or linked to the pop-up notification information of the dedicated channel or the non-dedicated channel that is sent out includes the character information imaged by the viewer property to explain the contents of the poll through these characters. The response procedure can be guided.
  • the data collection and processing unit 120 of the poll agency server 100 first, the PIP screen of the dedicated channel and the pop-up notification in the screen of the non-dedicated channel through the data collection unit 121 Data is collected in real time by the effective response information by the registered viewers entered through the information or the PIP screen linked to the information, or by some authenticated viewers such as phone number confirmation for receipt of identity verification and return fee.
  • the performance and statistical processing by opinion items or response types are performed, and the performance information and statistical information related to the survey response results are registered and stored in the database as the survey result data.
  • the data collection unit 121 checks the validity of the response information.
  • validity is determined by a predetermined filtering condition. For example, according to the order in which the response information is collected, a predetermined number or response information collected on a first-come-first-served basis within a specified time is extracted as a valid sample and collected after the first-come-first-served deadline. The response information is extracted as a valid sample through a random draw.
  • the viewer member or the authenticated viewer who input valid response information is provided with a predetermined amount of cyber money by subtracting a predetermined amount from the fund funded by the poll client.
  • the cyber money is cumulatively counted by individual for each viewer information, and the cumulative amount of money over a certain amount is cashed to enable payment of a product or the like.
  • the polling agency server 100 receives the performance information and statistical information on the poll response results processed and statistically processed by the poll item or response type in the data processing unit 122. Send directly to an offline poll client.
  • the performance information and statistical information on the poll response result processed by the data processing unit 122 is a pop-up notification information on the PIP screen of the dedicated channel or the screen of the non-dedicated channel or triggered by the broadcast production and transmission unit 140. The screen is switched to the linked PIP screen and transmitted to each channel. These PIP screens are divided into a number of numbers according to the poll result data, and character information imaged for each viewer attribute is provided in the PIP screen. Introduce performance and statistical information.
  • the viewer watching the non-dedicated channel responds to a real-time poll conducted on the dedicated channel through the non-dedicated channel of the other company currently watching without changing the channel directly to the dedicated channel for the survey. Since the data can be collected, interactive data exchange between the digital broadcasting media and the viewers can be widespread, thereby eliminating asymmetry and information gaps in poll information, and transparently distributing poll results and statistical information through digital broadcasting media. Since it can be made public, it is possible to provide a real-time polling service for various purposes, such as advertising or TV programs, or national policymaking or social issues.
  • the present invention includes both a conventional method of polling such as a traditional telephone or an interview and a method of polling in new media such as online or mobile through a channel currently being viewed without switching a channel to a dedicated channel for which a poll is conducted.
  • Real-time public opinion polls for various purposes such as advertising or TV programs, national policy-making or social issues, through interactive data exchange between digital broadcasting media and viewers in accordance with full-scale digital broadcasting conversion of analog broadcasting. It can provide useful research and polling services.

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Abstract

La présente invention concerne un système de fourniture d'un service de scrutation en temps réel à deux voies à base de médias de radiodiffusion numérique, de façon à permettre de répondre à une scrutation en temps réel depuis une chaîne qui est visualisée sans changer la chaîne en une chaîne spécifique de la scrutation.
PCT/KR2013/007439 2012-08-24 2013-08-20 Système de fourniture de service de scrutation en temps réel à deux voies à base de médias de radiodiffusion numérique WO2014030897A1 (fr)

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KR1020120092712A KR101223317B1 (ko) 2012-08-24 2012-08-24 디지털 방송매체 기반의 양방향 실시간 여론조사 서비스시스템
KR10-2012-0092712 2012-08-24

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WO2014030897A1 true WO2014030897A1 (fr) 2014-02-27

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KR101462627B1 (ko) * 2013-12-04 2014-11-21 (주)네오팝콘 방송 컨텐츠를 이용한 투표 시스템 및 그 방법

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003228649A (ja) * 2002-02-05 2003-08-15 Mitsubishi Electric Information Systems Corp 双方向放送を利用したマーケティングシステム及びその方法
KR20030079163A (ko) * 2002-04-02 2003-10-10 주식회사 케이티아이컴 근거리 무선통신을 이용한 양방향 멀티미디어 서비스 방법
KR20050029935A (ko) * 2003-09-24 2005-03-29 에스케이 텔레콤주식회사 방송수신이 가능한 이동통신 단말기를 이용한 여론 조사시스템 및 그방법
KR100928624B1 (ko) * 2008-12-11 2009-11-26 최병섭 양방향 티브이에서의 광고 또는 설문조사를 위한 전용 채널운영 및 보상시스템과 그 방법

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003228649A (ja) * 2002-02-05 2003-08-15 Mitsubishi Electric Information Systems Corp 双方向放送を利用したマーケティングシステム及びその方法
KR20030079163A (ko) * 2002-04-02 2003-10-10 주식회사 케이티아이컴 근거리 무선통신을 이용한 양방향 멀티미디어 서비스 방법
KR20050029935A (ko) * 2003-09-24 2005-03-29 에스케이 텔레콤주식회사 방송수신이 가능한 이동통신 단말기를 이용한 여론 조사시스템 및 그방법
KR100928624B1 (ko) * 2008-12-11 2009-11-26 최병섭 양방향 티브이에서의 광고 또는 설문조사를 위한 전용 채널운영 및 보상시스템과 그 방법

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