WO2014015106A1 - Customizing content delivery from a brand page to a user in a social networking environment - Google Patents
Customizing content delivery from a brand page to a user in a social networking environment Download PDFInfo
- Publication number
- WO2014015106A1 WO2014015106A1 PCT/US2013/051012 US2013051012W WO2014015106A1 WO 2014015106 A1 WO2014015106 A1 WO 2014015106A1 US 2013051012 W US2013051012 W US 2013051012W WO 2014015106 A1 WO2014015106 A1 WO 2014015106A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- user
- content
- brand page
- social networking
- computer
- Prior art date
Links
- 230000006855 networking Effects 0.000 title claims abstract description 155
- 230000003993 interaction Effects 0.000 claims abstract description 27
- 230000009471 action Effects 0.000 claims description 59
- 238000000034 method Methods 0.000 claims description 47
- 230000008685 targeting Effects 0.000 claims description 42
- 238000004590 computer program Methods 0.000 claims description 7
- 238000004891 communication Methods 0.000 description 11
- 238000010586 diagram Methods 0.000 description 7
- 230000008569 process Effects 0.000 description 7
- 238000005516 engineering process Methods 0.000 description 4
- 230000001737 promoting effect Effects 0.000 description 3
- 238000012552 review Methods 0.000 description 3
- 230000004048 modification Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 238000012546 transfer Methods 0.000 description 2
- 230000003190 augmentative effect Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 230000006870 function Effects 0.000 description 1
- 238000007726 management method Methods 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 230000008520 organization Effects 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
- 230000004044 response Effects 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
- 239000000126 substance Substances 0.000 description 1
- 230000009182 swimming Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/40—Business processes related to the transportation industry
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
Definitions
- Embodiments of the present disclosure relate generally to social networking and, more specifically, to personalized distribution of content items to users of a social networking system.
- Social networks or social utilities that track and enable connections between users (including people, businesses, and other entities), have become prevalent in recent years.
- a social networking system allows users to more efficiently communicate information that is relevant to their friends or other connections in the social network.
- Social networks typically incorporate a system for maintaining connections among users in the social network and links to content that are likely to be relevant to the users.
- Social networks also collect and maintain information about the users of the social network. This information may be static, such as geographic location, employer, job type, age, music preferences, interests, and a variety of other attributes, or it may be dynamic, such as tracking a user's actions within the social network. This information can then be used to target information delivery so that information more likely to be of particular interest to a user can be communicated to that user.
- While social networking systems allow people to exchange information with each other, they also allow entities to provide information to users of the social networking system. Examples of entities include businesses, organizations and celebrities.
- An entity may create a brand page, which is associated with a profile, within the social networking system and post content items to the brand page. The social networking system then communicates the posted content item or a description of the posted content item to social networking system users connected to the brand page.
- the brand page allows the entity to act as any other user of the social networking system and disseminate information to social networking system users.
- one or more attributes of content posted to the brand page are used in conjunction with characteristics in a social networking system user's user profile to select the content presented to the user when the brand page is accessed.
- content posted to the brand page is associated with targeting criteria defining at least one characteristic of a user of the social networking system.
- the targeting criteria are used to direct content to users of the social networking system for whom the content posted to the brand page is of particular interest.
- user profiles of social networking system users to whom the brand page is connected are accessed and used to determine whether a viewing user to whom the brand page is connected has the at least one characteristic defined by the targeting criteria. If the viewing user to whom the brand page is connected has the characteristic, the content posted to the brand page corresponding to the at least one
- a brand page administrator may associate keywords with content posted to the brand page describing the content.
- the user's affinities for keywords associated with different content is determined. Based on the affinities, content is selected for inclusion on the brand page, so that the content is more likely to be of interest to the user.
- a page administrator for a brand page associated with a sporting goods supplier posts a story about a tennis clinic to the brand page and associates the story a keyword of "tennis.”
- a user profile, or an action log, of a social networking system user connected to the brand page may be accessed and used to determine whether the user has an interest for "tennis.” For example, the user has an affinity for "tennis” if "tennis” is listed as an interest in the user profile or if other information associated with the user profile indicates the user has at least a threshold affinity for "tennis.” If the user has an interest in "tennis," the content posted to the brand page associated with a keyword of "tennis" is presented to the user.
- FIG. 1 is an event diagram illustrating a process for selecting content to provide on a display to a user, in accordance with an embodiment of the invention.
- FIG. 2 is a network diagram of a system for providing content items to users of a social networking system, in accordance with an embodiment of the invention.
- FIG. 3 is a block diagram of a social networking system, in accordance with an embodiment of the invention.
- FIG. 4 is an interaction diagram of a process for selecting content items for display, in accordance with an embodiment of the invention.
- FIG. 5 is a flow chart of a process for selecting content items, in accordance with an embodiment of the invention.
- FIGS. 6A-6C are illustrations of page views in a social networking system that have been personalized, in accordance with an embodiment of the present disclosure.
- FIG. 1 shows an example of selecting content posted to a brand page for presentation to social networking system users.
- a first content item 140 and a second content item 144 are posted to a brand page 104, which is stored by a social networking system 100.
- An entity may generate and maintain the brand page 104 to post information about itself, about its products or to provide other information to users of the social networking system 100.
- Examples of content an entity may post to the brand page 104 include: stories about services or products offered by the entity, pictures of the entity, pictures of products and/or services offered by the entity, new product introductions, product sales, stories of products in use, promotional offers for products or services, articles and/or reviews describing a product or service offered by the entity or other suitable information.
- a first content item 140 and a second content item 144 are depicted as posted to the brand page 104.
- the first content item 140 and the second content item 144 may be presented to social networking users viewing the brand page 104 in a variety of ways.
- the content items 140, 144 are displayed on the brand page 104, are included in a news feed story sent to users connected to the brand page 104, are transmitted as one or more messages to users connected to the brand page 104 or are distributed using any suitable channel.
- Social networking system users may connect to the brand page 104 to be updated when content items are posted to the brand page 104, to receive updates about the entity or other suitable information.
- social networking system users may become friends with the brand page, follow the brand page, become a fan of the brand page or otherwise establish a connection with the brand page and/or its associated entity in the social networking system 100.
- the brand page 104 allows the entity to provide information about itself or its products and/or services to social networking system users to promote a relationship between the entity and social networking system users.
- the brand page 104 in FIG. 1 is associated with a sporting goods supplier, with the first content item 140 describing tennis racquets stocked by the sporting goods supplier and the second content item 144 describing running shoes sold by the sporting goods supplier.
- the first content item 140 is associated with a first keyword 1 16 and the second content item 144 is associated with a second keyword 120.
- Keywords associated with a content item describe characteristics of the content item, such as the subject matter of the content item, a product associated with the content item, an entity associated with the content item, an author of the content item or other suitable characteristic associated with a content item.
- one or more of the keywords associated with a content item may be targeting criteria.
- Targeting criteria define one or more characteristics of a social networking system user to whom the entity desires to present a content item. For example, targeting criteria identifies one or more interests included a user profile (e.g., demographic information, affiliations with groups of the social networking system or other characteristics), as well as characteristics inferred from user actions taken on or off the social networking system.
- a user profile e.g., demographic information, affiliations with groups of the social networking system or other characteristics
- targeting criteria include a location, an action, an event, a type of connection to a user or entity, an entity, a user, a employer, an educational institution, an affinity or other suitable information.
- the first keyword 1 16 identifies a characteristic of "tennis” for the first content item 140 while the second keyword 120 identifies a characteristic of "running" For the second content item 144.
- the brand page 104 information associated with the user and the keywords associated with content items included on the brand page are used to select content items presented to the user by the brand page 104.
- a keyword is targeting criteria, information in a user profile is compared to the keyword to determine whether the user satisfies the targeting criteria. For example, a user is determined to have the characteristic identified by the first keyword 120 if a user profile includes "tennis" as an interest. While FIG.
- any number of keywords may be associated with content items.
- the affinities of a user for keywords are calculated, and content items associated with keywords with which the user has the highest affinity or at least a threshold affinity are selected for inclusion on the brand page 104.
- the keywords 1 16, 120 are defined by the entity, which also associates the keywords 1 16, 120 with one or more content items 140, 144. As shown in FIG. 1 , different content items 140, 144 posted to the brand page 104 may be associated with different keywords 1 16, 120.
- Keywords 1 16, 120 allows the entity to associate content items with one or more characteristics of users to whom the entity desires a content item to be presented or to associated content items with characteristics with which a user may have an affinity.
- keywords 1 16, 120 identify information in a user profile of the social networking system identifying a characteristic of a user that the entity desires to receive a content item.
- keywords 1 16, 120 associated with a content item 140, 144 allows an entity to direct a content item 140, 144 to users having one or more characteristics specified by the keywords 1 16, 120.
- keywords 1 16, 120 identify topics or entities with which a user may have an affinity or preference.
- the keywords 1 16, 120 allow an entity to better customize content from a brand page 104 to social networking system users.
- FIG. 1 illustrates use of keywords 1 16, 120 to customize content items provided by a brand page 104 to social networking system users.
- a first user 122 and a second user 126 are connected to the brand page 104.
- the social networking system 100 also includes a first user profile 124 for the first user 122 and a second user profile 128 for the second user 126.
- FIG. 1 shows the first user profile 124 having a stored interest of "tennis" and the second user profile 128 having a stored interest of "running.”
- the user profiles 124, 128 may also include additional information about the first and second users 122, 126.
- the social networking system 100 includes a content selector 170, which receives the keywords 1 16, 120 from the brand page 104 and retrieves data from the first user profile 124 and from the second user profile 124 to select content items for presentation to the first user 122 and to the second user 126 via the brand page 104.
- the content selector 170 compares user profile information for users connected to the brand page 104 to the keywords 1 16, 120.
- the content selector 170 also receives a content identifier from the brand page 104 identifying the content item associated with keywords 1 16, 120.
- the content selector 170 then delivers a content item to users connected to the brand page 104 that have user profile information matching one or more keywords or that have at least a threshold affinity for a keyword.
- the content selector 170 delivers the first content item 140 to the first user 122, because the first user profile 124 identifies "tennis" as an interest of the first user 122, matching the first keyword 1 16.
- the content selector 170 delivers the second content item 144 to the second user 126, as the second user profile 128 identifies "running" as a interest of the second user 126, which matches the second keyword 120.
- FIG. 1 also illustrates customization of content displayed to the first user 122 and to the second user 126.
- FIG. 1 shows a first news feed 132 delivered to the first user 122 and a second news feed delivered to the second user 126.
- content may be delivered to the first user 122 and to the second user 126 in a variety of ways, such as via messages to the users 122, 126, modification of the brand page 104 appearance when accessed by the users 122, 126 or any other suitable distribution mechanism.
- the first user 122 has an interest in "tennis,” which matches the first keyword 1 16.
- the first content item 140 is included in the first news feed 132 in addition to additional stories 148, which may describe actions taken by other social networking users connected to the first user 122.
- the first news feed 132 does not include the second content item 120 because the first user 122 does not have an interest in "running," as specified by the second keyword 120.
- the first news feed 132 may also include the second content item 120 in a less-prominent location than the first content item 140.
- the first content item 140 is positioned at the top of the first news feed 132 or is otherwise visually distinguished from the second content item 144.
- the second news feed 136 in FIG. 1 includes the second content item 144 because the second user 126 has an interest in "running," as specified by the second keyword 120.
- the second news feed 136 also includes additional stories 152 describing actions of other users connected to the second user 126.
- the second news feed 126 may visually distinguish the second content item 144 from the additional stories 152.
- FIG. 1 shows use of keywords 1 16, 120 to customize the content items from a brand page 104 appearing in news feeds for different users.
- the targeting criteria 1 16, 120 allow additional types of customization, such as customizing the appearance of the brand page 104 when accessed by different users 122, 126 or customizing messages about content sent from the brand page 104 to different users 122, 126.
- FIG. 2 is a high level block diagram illustrating a system environment 200 for a social networking system 100.
- the system environment 200 comprises one or more client devices 210, a network 220, one or more third-party websites 230 and the social networking system 100.
- client devices 210 client devices 210
- network 220 network 220
- third-party websites 230 third-party websites 230
- different and/or additional components may be included in the system environment 200.
- the embodiments described herein can be adapted to online systems that are not social networking systems.
- the client devices 210 comprise one or more computing devices capable of receiving user input as well as transmitting and/or receiving data via the network 220.
- the client devices 210 comprise one or more computing devices capable of receiving user input as well as transmitting and/or receiving data via the network 220.
- a client device 210 is a conventional computer system, such as a desktop or laptop computer.
- a client device 210 may be a device having computer functionality, such as a personal digital assistant (PDA), mobile telephone, smart-phone or similar device.
- PDA personal digital assistant
- a client device 210 is configured to communicate via the network 220.
- a client device 210 executes an application allowing a user of the client device 210 to interact with the social networking system 100.
- a client device 210 executes a browser application to enable interaction between the client device 210 and the social networking system 100 via the network 220.
- a client device 210 interacts with the social networking system 100 through an application programming interface (API) that runs on the native operating system of the client device 210, such as IOS® or ANDROIDTM.
- API application programming interface
- the client devices 210 are configured to communicate via the network 220, which may comprise any combination of local area and/or wide area networks, using both wired and wireless communication systems.
- the network 220 uses standard communications technologies and/or protocols.
- the network 220 may include links using technologies such as Ethernet, 802.1 1 , worldwide interoperability for microwave access (WiMAX), 3G, 4G, CDMA, digital subscriber line (DSL), etc.
- the networking protocols used on the network 220 may include multiprotocol label switching (MPLS), transmission control protocol/Internet protocol (TCP/IP), User Datagram Protocol (UDP), hypertext transport protocol (HTTP), simple mail transfer protocol (SMTP) and file transfer protocol (FTP).
- MPLS multiprotocol label switching
- TCP/IP transmission control protocol/Internet protocol
- UDP User Datagram Protocol
- HTTP hypertext transport protocol
- SMTP simple mail transfer protocol
- FTP file transfer protocol
- Data exchanged over the network 220 may be represented using technologies and/or formats including hypertext markup language (HTML) or extensible markup language (XML).
- HTML hypertext markup language
- XML extensible markup language
- all or some of links can be encrypted using conventional encryption technologies such as secure sockets layer (SSL), transport layer security (TLS), and Internet Protocol security (IPsec).
- SSL secure sockets layer
- TLS transport layer security
- IPsec Internet Protocol security
- the third party website 230 may be coupled to the network 220 for communicating with the social networking system 100, which is further described below in conjunction with FIG. 3.
- FIG. 3 is an example block diagram of one embodiment of a system architecture of the social networking system 100.
- the social networking system 100 includes a user profile store 305, a content store 310, an action logger 315, an action log 320, a content selector 170, a newsfeed manager 325, an edge store 330, a display generator 335, and a web server 340.
- the social networking system 100 may include additional, fewer, or different modules for various applications.
- Conventional components such as network interfaces, security functions, load balancers, failover servers, management and network operations consoles, and the like are not shown so as to not obscure the details of the system architecture.
- Each user of the social networking system 100 is associated with a user profile, which is stored in the user profile store 305.
- a user profile includes declarative information about the user that was explicitly shared by the user, and may also include profile information inferred by the social networking system 100.
- a user profile includes multiple data fields, each data field describing one or more attributes of the corresponding user of the social networking system 100.
- the user profile information stored in user profile store 305 describes the users of the social networking system 100, including biographic, demographic, and other types of descriptive information, such as work experience, educational history, gender, hobbies or preferences, location and the like.
- a user profile may also store other information provided by the user, for example, images or videos.
- images of users may be tagged with identification information of users of the social networking system 100 displayed in an image.
- a user profile in the user profile store 305 may also maintain references to actions by the corresponding user performed on content items in the content store 310 and stored in the action log 320.
- user profiles in the user profile store 305 are frequently associated with individuals, allowing people to interact with each other via the social networking system 100
- user profiles may also be stored for entities such as businesses or organizations. This allows an entity to establish a presence on the social networking system 100 for connecting and exchanging content with other social networking system users.
- the entity may post information about itself, about its products or provide other information to users of the social networking system using a brand page associated with the entity's user profile.
- Other users of the social networking system may connect to the brand page to receive information posted to the brand page or to receive information from the brand page.
- a user profile associated with the brand page may include information about the entity itself, providing users with background or informational data about the entity.
- Content store 310 stores content items associated with a user profile, such as images, videos and audio files.
- Content items from the content store 310 may be displayed when a profile page for a user is viewed, when a brand page is viewed or when other content is viewed.
- displayed content items may show images or video associated with a user profile or show text describing a user's status.
- These content items may be presented to the user in a variety of communication channels. Examples of communication channels include the brand page, a news feed including content items from users or entities, e-mails, text messaging, notifications sent by the social networking system 100, a push notification channel sending content items to devices associated with a user, or other suitable communication channels.
- other content items may facilitate user engagement by encouraging a user to expand his connections to other users, to invite new users to the system or to increase interaction with the social networking system 100 by displaying content related to users, objects, activities, or functionalities of the social networking system 100.
- Examples of social networking content items include suggested connections or suggestions to perform other actions, media provided to, or maintained by, the social networking system 100 (e.g., pictures or videos), status messages or links posted by users to the social networking system, invitations, events, items in a user's wish-list, groups, pages (e.g., representing an organization or commercial entity), deals, coupons, and any other content provided by or accessible via the social networking system.
- the content store 310 also includes one or more brand pages associated with user profiles of entities.
- a brand page comprises content associated with the entity and instructions for presenting the content to a social networking system user.
- a brand page identifies content associated with the entity's user profile as well as information describing how to present the content to users viewing the brand page.
- the content item store 310 may also store one or more keywords associated with each content item in the content store 310.
- the keywords may be targeting criteria identifying one or more characteristics of a user to whom a content item is to be delivered. Alternatively, the keywords may identify topics or
- the action logger 315 receives communications about user actions on and/or off the social networking system 100, populating the action log 320 with information about user actions. Such actions may include, for example, adding a connection to another user, sending a message to another user, uploading an image, reading a message from another user, viewing content associated with another user, attending an event posted by another user, among others.
- the action logger 315 identifies interaction between a social networking system user and a brand page within the social networking system 100, which communicates targeting criteria associated with content on the brand page to the content selector 170 to customize content presented via a brand page.
- a number of actions described in connection with other objects are directed at particular users, so these actions are associated with those users as well. These actions are stored in the action log 320.
- the action log 320 may be used by the social networking system 100 to track user actions on the social networking system 100, as well as external website that communicate information to the social networking system 100. Users may interact with various objects on the social networking system 100, including commenting on posts, sharing links, and checking- in to physical locations via a mobile device, accessing content items in a sequence or other interactions. Information describing these actions is stored in the action log 320. Additional examples of interactions with objects on the social networking system 100 included in the action log 320 include commenting on a photo album, communications between users, becoming a fan of a musician, adding an event to a calendar, joining a groups, becoming a fan of a brand page, creating an event, authorizing an application, using an application and engaging in a transaction.
- the action log 320 records a user's interactions with advertisements on the social networking system 100 as well as other applications operating on the social networking system 100.
- data from the action log 320 is used to infer interests or preferences of the user, augmenting the interests included in the user profile and allowing a more complete understanding of user preferences.
- the action log 320 may also store user actions taken on external websites.
- an e-commerce website that primarily sells sporting equipment at bargain prices may recognize a user of a social networking system 100 through social plug-ins that enable the e- commerce website to identify the user of the social networking system 100. Because users of the social networking system 100 are uniquely identifiable, e-commerce websites, such as this sporting equipment retailer, may use the information about these users as they visit their websites.
- the action log 320 records data about these users, including webpage viewing histories, advertisements that were engaged, purchases made, and other patterns from shopping and buying.
- a news feed manager 325 selectively provides content to users of a social networking system 100 and records the consumption of content by users.
- the news feed manager 325 generates stories for a user describing actions taken by other users of the social networking system 100 to whom the user is connected.
- the newsfeed generated by the news feed manager 325 for a user includes comments made by other users to whom the user is connected.
- the newsfeed generated includes content posted to the social network system 240 by other users of the social networking system to whom the user is connected or other actions taken by other users to whom the user is connected.
- New news feed stories generated for a user by the news feed manager may be ranked and stored by the social networking system 100.
- the news feed manager 325 may communicate with client devices 210 through the network 220 to provide content to users of the social networking system 100.
- a news feed manager 325 may provide content through a social plug-in, such as an iframe, to a third party website 230 to provide content posted on the social networking system 100 about an entity associated with the third party website 230.
- a business entity creating a brand page on the social networking system 100 may desire to publish content items posted on the brand page's news feed in the social networking system 100 to a third party website 230 via a social plug-in installed on the third party website 230.
- content items posted to a brand page may be communicated to users connected to the brand page using a variety of techniques.
- the content items may be included in a news feed presented to the user within a domain of the social networking system or within a different domain, such as a domain associated with the third party website 230.
- the news feed manager 325 may distribute content items associated with a brand page to users via a push channel communicating the content items to an application operating on one or more client devices 210.
- an edge store 330 stores the information describing connections between users and other objects on the social networking system 100 in edge objects.
- Some edges may be defined by users, allowing users to specify their relationships with other users. For example, users may generate edges with other users that parallel the users' real-life relationships, such as friends, co-workers, partners, and so forth. Other edges are generated when users interact with objects in the social networking system 100, such as expressing interest in a page on the social networking system, sharing a link with other users of the social networking system, and commenting on posts made by other users of the social networking system.
- the edge store 330 stores edge objects that include information about the edge, such as affinity scores for objects, interests, and other users. Affinity scores, or affinities, may be computed by the social networking system 100 over time to approximate a user's affinity for an object, interest, and other users in the social networking system 100 based on the actions performed by the user.
- Examples of actions used to calculate a user's affinity for another user, brand page or keyword include: the user commenting on a photo associated with a keyword or another user, the user expressing a preference for content on a brand page or on a user profile, the user posting content to a brand page or to a user profile, the frequency of interaction between the user and the brand page or with content associated with a keyword, the user sharing content associated with a keyword or another user, the user subscribing to content associated with a user or with a keyword, or any other suitable action. Calculation of affinity scores is further described in U.S. Patent Application No.
- the web server 340 links the social networking system 100 via the network 220 to the one or more client devices 210, as well as to the one or more third party websites 230.
- the web server 340 serves web pages, as well as other web-related content, such as Java, Flash, XML and so forth.
- the web server 340 may provide the functionality of receiving and routing messages between the social networking system 100 and the client device 210, for example, instant messages, queued messages (e.g., email), text and SMS (short message service) messages, or messages sent using any other suitable messaging technique.
- a user may send a request to the web server 340 to upload information, for example, images or videos that are stored in the content store 310. Additionally, the web server 340 may provide API
- the content selector 170 identifies content items from the content store 310 for presentation to social networking system users based on keywords associated with content items and information stored in user profiles. In one embodiment, the content selector 170 selects content posted to a brand page that is delivered to a user by determining whether the user has a characteristic specified by a keyword. For example, the content selector 170 compares an interest identified by a user profile with targeting criteria associated with the content.
- the content selector 170 selects content posted to a brand page for presentation to the user based on the user's affinity for keywords associated with the content.
- the content selector 170 communicates with the content store 310, the user profile store 305 and/or the action log 320 to identify content from a brand page for delivery to a social networking system user responsive to the user having information in a user profile matching, or otherwise associated with, a keyword associated with the content.
- the content selector 170 identifies one or more interests of a user connected to a brand page from a user profile associated with the user.
- the content selector 170 may identify a user's interests based on interactions between the user and the brand page retrieved from the action log 320; this allows the content selector 170 to used brand-page specific interactions to ascertain a user's interest.
- the content selector 170 may communicate with the user profile store 305 to modify the user's profile to include an interest identified by the content selector 170 from user interaction with the brand page. For example, interactions between the user and content on the brand page associated with a keyword, or including a keyword, may cause the content selector 170 to determine that the user has an interest in the keyword and update the user profile store 305 accordingly.
- the content selector 170 determines whether one or more of the interests match one or more keywords associated with content items posted to the brand page. Content items associated with keywords, such as targeting criteria, which match the user's interests are then delivered to the user by the content selector 170. Hence, the content selector 170 uses data from the user profile stores 305 and/or from the action log 320 to determine whether a user connected to a brand page has at least one characteristic specified by keywords associated with content posted to the brand page. For example, content assocaited with a keyword specifying an action, a location, an event, an interest, a connection or any other suitable characteristic that is matched by a characteristic of a user is selected for presentation to the user.
- Examples of content delivered to the user include promotional information provided by the entity describing products and services, product reviews, images or posts from other users describing interaction with the entity or other social objects describing the entity and/or products or services offered by the entity.
- the content selector 170 communicates with the edge store 330 to determine a user's affinities for keywords associated with content posted to the brand page.
- the content selector 170 identifies content items posted to the brand page associated with keywords for which the user has the highest affinities or for which the user has at least a threshold affinity.
- To personalize the user's interaction with the brand page the content items content posted to the brand page presented to the user, content items selected based on the user's affinities are presented to the user through the brand page, news feed stories, e-mails, text messages, or using any other suitable communication channel. Presenting content items posted to the brand page based on the user's affinities for the brand page increases the likelihood that the user will be interested in viewing the presented content items, increasing the likelihood of additional user interactions with the brand page.
- the display generator 335 determines when a user of the social networking system 100 has requested that information be displayed and, in cooperation with the content selector 170, displays content customized to the user requesting the content. For example, a user may navigate to a brand page within the social networking system 100, and the display generator 335 modifies appearance of the brand page based on data from the content selector 170. In one embodiment, the display generator 335 retrieves content identified by the content selector 170 from the content store 310 and displays the retrieved content to provide the user with a page experience customized based on the user's profile or interests.
- the display generator 335 may provide a webpage or some other suitable display format to present content to the user via a client device 210.
- the display generator 355 may notify the content item selector 170 when the display has been generated in response to a request from the user.
- FIG. 4 illustrates an interaction diagram of a method 400 for selecting content associated with a brand page for presentation to a social networking system user.
- the social networking system 100 receives 405 content for posting to a brand page via the web server 340.
- the social networking system 100 receives articles, ads, videos, audio files or other content from an entity for posting to the brand page.
- the web server 340 receives 405 one or more keywords associated with the content.
- the keywords describe the content and/or describe one or more characteristics of a social networking system user to whom the content is to be presented.
- the content received by the web server 340 is communicated 410 to the content store 310, where it is stored.
- the received keywords are communicated 415 to the content selector 170.
- the keywords may be communicated to the content store 310, and the content selector 170 subsequently retrieves the keywords from the content store 310.
- a social networking system user transmits 420 a request to access the brand page from a client device 210 to the web server 340 of the social networking system 100.
- the request includes an identifier of the social networking system user, which the web server 340 uses to request 425 the user profile associated with the social networking system user from the user profile store 305.
- the user profile is communicated 430 from the user profile store 305 to the content selector 170. Additional information associated with the user, such as actions from the action log 320 and/or edges from the edge store 330 may be communicated to the content selector 170.
- the content selector 170 selects 435 content posted to the brand page for presentation to the user.
- the keywords may identify criteria such as interests, actions, locations, connections, connection types, events, groups or other information and the content selector 170 compares information from the user profile or otherwise associated with the user to the keywords. Content posted to the brand page and associated with one or more keywords that match information in the user profile is selected 435 for presentation to the user.
- the keywords identify characteristics of the content, allowing an entity providing the content to associate topics, products, events, brands, people, entities or other information with the content.
- the content selector 170 may retrieve, from the edge store 330, the user's affinities for one or more keywords associated with content posted to the brand page and uses the affinities to select 435 content posted to the brand page for presentation to the user.
- the user's affinity for a keyword provides an indication of the user's likelihood of being interested in content associated with the keyword; accordingly, selecting 435 content based on the user's affinities allows the content selector 170 to increase the likelihood of the user having an interest in the selected content.
- the content selector 170 selects 435 content associated with keywords with which the user has at least a threshold affinity.
- the content selector 170 selects 435 content associated with keywords with which the user has the highest affinities relative to affinities for other keywords.
- the content selector 170 identifies 440 the selected content posted to the content store 310. For example, the content selector 170 retrieves content corresponding to selected content identifiers from the content store 310. The selected content posted to the brand page is communicated 445 from the content store 310 to the web server 340, which presents 450 the selected content to the client device 210 associated with the users. Alternatively, the content selector 170 communicates content identifiers associated with the selected content posted to the brand page to the web server 340, which retrieves content corresponding to the content identifiers from the content store 310. The retrieved content is then presented 450 to the client device 210.
- the selected content posted to the brand page may be presented 440 to the client device 210 in a variety of ways.
- the selected content may be displayed to a user by customizing the content included on a representation of the brand page shown to the user accessing the brand page.
- the representation of the brand page may include the selected content and not other content associated with the brand page or the representation of the brand page may visually distinguish the selected content from other content associated with the brand page. This personalizes the content presented to the user via the brand page, increasing the likelihood that the user interacts with the brand page.
- one or more stories describing the selected content are sent to the user in a news feed.
- a message including selected content, or describing selected content item is sent to a client device 210 associated with the user. The message may be transmitted using any suitable
- FIG. 5 shows a flow chart of one embodiment of a method 500 for selecting content associated with a brand page for presentation to a social networking system user.
- a brand page associated with an entity is stored 505 by a social networking system 100.
- the brand page is stored 505 in a content store 310 of the social networking system 100.
- the social networking system 100 also stores 510 user profiles for users of the social networking system as well as connections between the user profiles.
- One or more of the user profiles have a connection to the brand page.
- Content for posting to the brand page and keywords associated with the content is received 515.
- one or more keywords may be targeting criteria defining at least one characteristic of a social networking system user, such as an interest of a social networking system user.
- targeting criteria include a social networking system user posting content about an entity-specified topic or product, indicating a preference for a product or post (i.e., "liking" the product or post), sending a post to another social networking system user or any other interaction with the brand page or with content on the brand page.
- One or more keywords may describe characteristics of content, such as topics, events, users, entities or other information about the content. Keywords may be specified by an entity associated with the brand page.
- the social networking system 100 receives 520 a request to access the brand page from a user. For example, a user requests to view the brand page from a client device 210.
- the request includes an identifier of the social networking system user, is used to identify a user profile associated with the user that is maintained by the social networking system 100. After being identified, the user profile is communicated 430 from the user profile store 305 to the content selector 170. Additional information associated with the user, such as actions from the action log 320 and/or edges from the edge store 330 may be communicated to the content selector 170.
- keywords may identify criteria such as interests, actions, locations, connections, connection types, events, groups or other information.
- keywords may identify characteristics of the content, allowing an entity providing the content to associate topics, products, events, brands, people, entities or other information with the content.
- the user's affinity for various keywords is determined, as further described above, and content is selected based on the user's affinity for one or more keywords associated with the content. For example, content associated with keywords with which the user has at least a threshold affinity is selected 525. Alternatively, content associated with keywords with which the user has the highest affinities relative to affinities for other keywords is selected 525.
- the selected content is presented 530 to the user as described above in conjunction with FIG. 4. [0058] FIGS.
- FIG. 6A-C illustrate examples of modifying a brand page's appearance based on keywords associated with content posted to the brand page.
- FIG. 6A is an example of a conventionally displayed brand page 604.
- the conventionally displayed brand page 604 includes an entity identifier 608, such as a name, logo, image, video or other information identifying the entity associated with the conventionally displayed brand page 604.
- the conventionally displayed brand page 604 includes multiple content items 612, 616, 620. Frequently, the multiple content items 612, 616, 620 provide a diverse range of information, with some of the content items 612, 262, 620 being of little value to a social networking system user viewing the brand page. In the example of FIG.
- the brand page 604 is associated with a sporting goods supplier and the content items 612, 616, 620 describe various products offered by the sporting goods supplier.
- a content item 612 provides reviews of tennis racquets for sale by the sporting goods supplier.
- Another content item 616 provides instructions for swimming techniques while an additional content item 620 advertises a current sale on running shoes by the sporting goods supplier.
- a conventionally displayed brand page 604 shows each content item 612, 616, 620 to each viewing user. This may require the user to sort through several content items 612, 616, 620 to find interesting content.
- FIG. 6B illustrates a brand page 624 customized for a viewing user based on keywords associated with content items 628, 632.
- the keywords associated with content items 628, 632 are targeting criteria and the brand page 624 is customized to more prominently display content items associated with targeting criteria that the viewing user satisfies. For example, if the viewing user's profile includes an interest in tennis, content item 628, which is associated with targeting criteria defining an interest in tennis, is more prominently displayed.
- the brand page 624 displays content item 628 near the top of the brand page 624, allowing the viewing user to more easily find content item 628.
- the keyword associated with content item 628 may identify that content item 628 is related to tennis and the viewing user has at least a threshold affinity for tennis based on the user's user profile, so the brand page 624 is customized to visually distinguish content item 628 from other content items.
- the brand page 624 also displays another content item 632 associated with targeting criteria the viewing user does not meet, but less prominently displays the other content item 632.
- the other content item 632 is displayed lower on the brand page 624, is displayed with reduced information or is otherwise distinguished from the content item 628 associated with targeting criteria that the user satisfies.
- the other content item 632 may be obscured or not displayed to reduce the quantity of information presented to the viewing user.
- FIG. 6C illustrates an additional example brand page 636 customized for a viewing user based on keywords associated with content items.
- the brand page 636 is customized to reduce the display of content items associated with keywords that are targeting criteria not satisfied by a viewing user or associated with keywords identifying characteristics for which the viewing user has less than a threshold affinity.
- the brand page 636 displays a content item 632 associated with a targeting criteria specifying an interest in running when a viewing user's profile includes an interest in running.
- the brand page displays an additional content message 644 rather than display content items associated with targeting criteria that the viewing user does not match or associated with keywords identifying characteristics in which the user has less than a threshold affinity.
- the viewing user may see the additional content items by accessing the additional content message 644.
- a user profile may include information describing how a brand page's display is customized.
- a user profile includes preference information indicating whether to customize the brand page as shown in FIG. 6B, FIG. 6C or to customize the band page in another suitable manner.
- preference information indicating whether to customize the brand page as shown in FIG. 6B, FIG. 6C or to customize the band page in another suitable manner.
- an owner or administrator of a brand page can post a variety of content items (such as posted text, a picture or picture album, a video, a deal, a coupon, an event or invitation thereto, etc.) to the social networking system.
- the social networking system determines whether users of the social networking system who have established a connection to the brand page may be presented with certain ones of these posted content items.
- the page owner or administrator may associated a posted content item with a targeting criteria, which is matched against a user's profile to determine whether the user may be presented with the content item.
- the system may predict an affinity that the user will have for a particular posted content item and then use that affinity to determine whether the user may be presented with the content item.
- the social networking system can personalize its users' experiences such that their associations with a brand page is more relevant to each user.
- a software module is implemented with a computer program product comprising a computer-readable medium containing computer program code, which can be executed by a computer processor for performing any or all of the steps, operations, or processes described.
- Embodiments of the invention may also relate to an apparatus for performing the operations herein. This apparatus may be specially constructed for the required purposes, and/or it may comprise a general-purpose computing device selectively activated or reconfigured by a computer program stored in the computer.
- Such a computer program may be stored in a non-transitory, tangible computer readable storage medium, or any type of media suitable for storing electronic instructions, which may be coupled to a computer system bus.
- any computing systems referred to in the specification may include a single processor or may be architectures employing multiple processor designs for increased computing capability.
- Embodiments of the invention may also relate to a product that is produced by a computing process described herein.
- a product may comprise information resulting from a computing process, where the information is stored on a non-transitory, tangible computer readable storage medium and may include any embodiment of a computer program product or other data combination described herein.
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Theoretical Computer Science (AREA)
- Finance (AREA)
- General Physics & Mathematics (AREA)
- Development Economics (AREA)
- Physics & Mathematics (AREA)
- Economics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Tourism & Hospitality (AREA)
- General Health & Medical Sciences (AREA)
- Health & Medical Sciences (AREA)
- Human Resources & Organizations (AREA)
- Primary Health Care (AREA)
- Databases & Information Systems (AREA)
- Computing Systems (AREA)
- Data Mining & Analysis (AREA)
- General Engineering & Computer Science (AREA)
- Information Transfer Between Computers (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Operations Research (AREA)
Abstract
Description
Claims
Priority Applications (11)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2013292546A AU2013292546A1 (en) | 2012-07-19 | 2013-07-18 | Customizing content delivery from a brand page to a user in a social networking environment |
JP2015523242A JP6509113B2 (en) | 2012-07-19 | 2013-07-18 | Customizing Content Delivery from Brand Pages to Users in a Social Networking Environment |
CN201380038524.3A CN104471611B (en) | 2012-07-19 | 2013-07-18 | The content delivery from brand page is customized for the user in social network environment |
MX2015000793A MX348771B (en) | 2012-07-19 | 2013-07-18 | Customizing content delivery from a brand page to a user in a social networking environment. |
KR20157002915A KR20150037983A (en) | 2012-07-19 | 2013-07-18 | Customizing content delivery from a brand page to a user in a social networking environment |
CA2878068A CA2878068C (en) | 2012-07-19 | 2013-07-18 | Customizing content delivery from a brand page to a user in a social networking environment |
BR112015001236A BR112015001236A2 (en) | 2012-07-19 | 2013-07-18 | personalization of branded page content distribution to a user in a social networking environment |
KR1020177037455A KR20180003644A (en) | 2012-07-19 | 2013-07-18 | Customizing content delivery from a brand page to a user in a social networking environment |
IL236660A IL236660A (en) | 2012-07-19 | 2015-01-11 | Customizing content delivery from a brand page to a user in a social networking environment |
IL254216A IL254216A0 (en) | 2012-07-19 | 2017-08-30 | Customizing content delivery from a brand page to a user in a social networking environment |
AU2017254843A AU2017254843A1 (en) | 2012-07-19 | 2017-10-31 | Customizing content delivery from a brand page to a user in a social networking environment |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US201261632428P | 2012-07-19 | 2012-07-19 | |
US61/632,428 | 2012-07-19 | ||
US13/627,857 | 2012-09-26 | ||
US13/627,857 US9195632B2 (en) | 2012-09-26 | 2012-09-26 | Customizing content delivery from a brand page to a user in a social networking environment |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2014015106A1 true WO2014015106A1 (en) | 2014-01-23 |
Family
ID=49949239
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2013/051012 WO2014015106A1 (en) | 2012-07-19 | 2013-07-18 | Customizing content delivery from a brand page to a user in a social networking environment |
Country Status (10)
Country | Link |
---|---|
JP (2) | JP6509113B2 (en) |
KR (2) | KR20180003644A (en) |
CN (2) | CN104471611B (en) |
AU (2) | AU2013292546A1 (en) |
BR (1) | BR112015001236A2 (en) |
CA (2) | CA2878068C (en) |
IL (2) | IL236660A (en) |
MX (1) | MX348771B (en) |
TW (3) | TW201709122A (en) |
WO (1) | WO2014015106A1 (en) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US11966447B2 (en) | 2020-03-27 | 2024-04-23 | Petal Cloud Technology Co., Ltd. | Details page processing method, apparatus, and system, electronic device, and storage medium |
Families Citing this family (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
TWI549545B (en) * | 2015-01-30 | 2016-09-11 | 三竹資訊股份有限公司 | System and method of a mobile bulletin board with message setting-top |
EP3455749A1 (en) | 2016-05-10 | 2019-03-20 | Fapl, Llc | Systems and methods for linking database entries of a network platform |
US11226831B2 (en) * | 2016-12-05 | 2022-01-18 | Facebook, Inc. | Customizing content based on predicted user preferences |
CN106682144B (en) * | 2016-12-20 | 2018-07-13 | 深圳壹账通智能科技有限公司 | page display method and device |
TWI776020B (en) * | 2019-02-15 | 2022-09-01 | 國風傳媒有限公司 | Apparatus, method, and computer program product thereof for locating user interests |
CN113239185B (en) * | 2021-07-13 | 2021-10-29 | 深圳市创能亿科科技开发有限公司 | Method and device for making teaching courseware and computer readable storage medium |
KR102649920B1 (en) * | 2023-01-18 | 2024-03-22 | 쿠팡 주식회사 | Method of providing recommended contents and apparatus thereof |
Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20020025341A (en) * | 2000-09-28 | 2002-04-04 | 양태연 | The personalized agent engine development apparatus for establishing the internet shopping-mall and service method thereof |
JP2008269286A (en) * | 2007-04-20 | 2008-11-06 | Seikatsu Kyodo Kumiai Coop Sapporo | Code management system and method |
KR20090007060A (en) * | 2007-07-13 | 2009-01-16 | 주식회사 인터파크지마켓 | Method and apparatus for providing goods search service in shopping mall |
US20090276459A1 (en) * | 2008-04-30 | 2009-11-05 | Yahoo! Inc. | Modification of content representation by a brand engine in a social network |
KR20120033560A (en) * | 2010-09-30 | 2012-04-09 | 비씨카드(주) | Method for social commerce service and recording media implementing the same |
Family Cites Families (11)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7664746B2 (en) | 2005-11-15 | 2010-02-16 | Microsoft Corporation | Personalized search and headlines |
JP4875911B2 (en) * | 2006-03-20 | 2012-02-15 | ニフティ株式会社 | Content identification method and apparatus |
US20090182589A1 (en) | 2007-11-05 | 2009-07-16 | Kendall Timothy A | Communicating Information in a Social Networking Website About Activities from Another Domain |
US8799068B2 (en) * | 2007-11-05 | 2014-08-05 | Facebook, Inc. | Social advertisements and other informational messages on a social networking website, and advertising model for same |
US9203911B2 (en) * | 2007-11-14 | 2015-12-01 | Qualcomm Incorporated | Method and system for using a cache miss state match indicator to determine user suitability of targeted content messages in a mobile environment |
US8234193B2 (en) | 2008-03-03 | 2012-07-31 | Wildfire Interactive, Inc. | Method and system for providing online promotions through a social network-based platform |
US9058609B2 (en) * | 2008-04-30 | 2015-06-16 | Yahoo! Inc. | Modification of brand representations by a brand engine in a social network |
EP2297685A1 (en) * | 2008-07-04 | 2011-03-23 | Yogesh Chunilal Rathod | Methods and systems for brands social networks (bsn) platform |
WO2011011398A2 (en) * | 2009-07-21 | 2011-01-27 | Saambaa Llc | Systems and methods for utilizing and searching social network information |
US20110106835A1 (en) * | 2009-10-29 | 2011-05-05 | International Business Machines Corporation | User-Defined Profile Tags, Rules, and Recommendations for Portal |
WO2011072333A1 (en) * | 2009-12-15 | 2011-06-23 | Guvera Ip Pty Ltd | A system and method for producing and displaying content representing a brand persona |
-
2013
- 2013-07-17 TW TW105141467A patent/TW201709122A/en unknown
- 2013-07-17 TW TW102125589A patent/TWI574218B/en active
- 2013-07-17 TW TW106105829A patent/TWI654575B/en active
- 2013-07-18 MX MX2015000793A patent/MX348771B/en active IP Right Grant
- 2013-07-18 KR KR1020177037455A patent/KR20180003644A/en not_active Application Discontinuation
- 2013-07-18 WO PCT/US2013/051012 patent/WO2014015106A1/en active Application Filing
- 2013-07-18 CN CN201380038524.3A patent/CN104471611B/en active Active
- 2013-07-18 CA CA2878068A patent/CA2878068C/en not_active Expired - Fee Related
- 2013-07-18 AU AU2013292546A patent/AU2013292546A1/en not_active Abandoned
- 2013-07-18 CN CN201710744561.6A patent/CN107515930A/en active Pending
- 2013-07-18 CA CA2956750A patent/CA2956750A1/en not_active Abandoned
- 2013-07-18 BR BR112015001236A patent/BR112015001236A2/en not_active Application Discontinuation
- 2013-07-18 KR KR20157002915A patent/KR20150037983A/en not_active Application Discontinuation
- 2013-07-18 JP JP2015523242A patent/JP6509113B2/en active Active
-
2015
- 2015-01-11 IL IL236660A patent/IL236660A/en active IP Right Grant
-
2017
- 2017-08-30 IL IL254216A patent/IL254216A0/en unknown
- 2017-10-31 AU AU2017254843A patent/AU2017254843A1/en not_active Abandoned
-
2018
- 2018-02-16 JP JP2018025557A patent/JP2018129052A/en not_active Withdrawn
Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20020025341A (en) * | 2000-09-28 | 2002-04-04 | 양태연 | The personalized agent engine development apparatus for establishing the internet shopping-mall and service method thereof |
JP2008269286A (en) * | 2007-04-20 | 2008-11-06 | Seikatsu Kyodo Kumiai Coop Sapporo | Code management system and method |
KR20090007060A (en) * | 2007-07-13 | 2009-01-16 | 주식회사 인터파크지마켓 | Method and apparatus for providing goods search service in shopping mall |
US20090276459A1 (en) * | 2008-04-30 | 2009-11-05 | Yahoo! Inc. | Modification of content representation by a brand engine in a social network |
KR20120033560A (en) * | 2010-09-30 | 2012-04-09 | 비씨카드(주) | Method for social commerce service and recording media implementing the same |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US11966447B2 (en) | 2020-03-27 | 2024-04-23 | Petal Cloud Technology Co., Ltd. | Details page processing method, apparatus, and system, electronic device, and storage medium |
Also Published As
Publication number | Publication date |
---|---|
CN107515930A (en) | 2017-12-26 |
IL254216A0 (en) | 2017-10-31 |
TWI654575B (en) | 2019-03-21 |
KR20180003644A (en) | 2018-01-09 |
KR20150037983A (en) | 2015-04-08 |
MX348771B (en) | 2017-06-28 |
TW201717130A (en) | 2017-05-16 |
CA2956750A1 (en) | 2014-01-23 |
MX2015000793A (en) | 2015-10-12 |
TW201709122A (en) | 2017-03-01 |
JP2018129052A (en) | 2018-08-16 |
IL236660A0 (en) | 2015-02-26 |
CN104471611A (en) | 2015-03-25 |
CN104471611B (en) | 2017-09-19 |
AU2013292546A1 (en) | 2015-01-29 |
CA2878068C (en) | 2017-03-14 |
CA2878068A1 (en) | 2014-01-23 |
BR112015001236A2 (en) | 2017-07-04 |
TWI574218B (en) | 2017-03-11 |
IL236660A (en) | 2017-09-28 |
JP6509113B2 (en) | 2019-05-08 |
JP2015531113A (en) | 2015-10-29 |
TW201405461A (en) | 2014-02-01 |
AU2017254843A1 (en) | 2017-11-16 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
US10325305B2 (en) | Customizing content delivery from a brand page to a user in a social networking environment | |
US9317869B2 (en) | Identifying consumer segments using a social networking system | |
CA2878068C (en) | Customizing content delivery from a brand page to a user in a social networking environment | |
US11144182B1 (en) | Determining user preference of an object from a group of objects maintained by a social networking system | |
US10672029B2 (en) | Clustering users of a social networking system based on user interactions with content items associated with a topic | |
US10924532B2 (en) | Presenting suggestion content in reaction to content generation | |
US10755311B1 (en) | Selecting content for presentation to an online system user to increase likelihood of user recall of the presented content | |
US10607302B1 (en) | Guiding progressive user engagement in an online environment | |
US20160063548A1 (en) | Selecting Alternative Content Based on Content Presented to a User of an Online System | |
US10373270B2 (en) | Identifying posts in a social networking system for presentation to one or more user demographic groups | |
US20140279069A1 (en) | Determining effectiveness of promoting stories within a social networking system | |
US10853846B2 (en) | User modification of characteristics used for content selection by an online system | |
US20140006173A1 (en) | Interface for sponsoring stories within a social networking system | |
US20180218399A1 (en) | Generating a content item for presentation to an online system user including content describing a product selected by the online system based on likelihoods of user interaction | |
EP2688031A1 (en) | Social networking system and method, in particular for customizing content delivery from a brand page to a user in a social networking environment | |
US20160125469A1 (en) | Selection of a group of content items for presentation to an online system user based on content item characteristics and user attributes | |
US10552874B2 (en) | Prompting a user to purchase items for use in an application in a feed of content provided by an online system | |
US10491652B2 (en) | Providing a content item from an online system to a third party system that modifies the content item for presentation in accordance with a layout specified by the third party system | |
US20180174197A1 (en) | Generating a content item for presentation to an online system including content from an application describing a product selected by the online system |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
121 | Ep: the epo has been informed by wipo that ep was designated in this application |
Ref document number: 13819284 Country of ref document: EP Kind code of ref document: A1 |
|
ENP | Entry into the national phase |
Ref document number: 2878068 Country of ref document: CA |
|
WWE | Wipo information: entry into national phase |
Ref document number: 236660 Country of ref document: IL |
|
ENP | Entry into the national phase |
Ref document number: 2015523242 Country of ref document: JP Kind code of ref document: A |
|
WWE | Wipo information: entry into national phase |
Ref document number: MX/A/2015/000793 Country of ref document: MX |
|
NENP | Non-entry into the national phase |
Ref country code: DE |
|
ENP | Entry into the national phase |
Ref document number: 2013292546 Country of ref document: AU Date of ref document: 20130718 Kind code of ref document: A |
|
ENP | Entry into the national phase |
Ref document number: 20157002915 Country of ref document: KR Kind code of ref document: A |
|
REG | Reference to national code |
Ref country code: BR Ref legal event code: B01A Ref document number: 112015001236 Country of ref document: BR |
|
122 | Ep: pct application non-entry in european phase |
Ref document number: 13819284 Country of ref document: EP Kind code of ref document: A1 |
|
ENP | Entry into the national phase |
Ref document number: 112015001236 Country of ref document: BR Kind code of ref document: A2 Effective date: 20150119 |