MX348771B - Customizing content delivery from a brand page to a user in a social networking environment. - Google Patents

Customizing content delivery from a brand page to a user in a social networking environment.

Info

Publication number
MX348771B
MX348771B MX2015000793A MX2015000793A MX348771B MX 348771 B MX348771 B MX 348771B MX 2015000793 A MX2015000793 A MX 2015000793A MX 2015000793 A MX2015000793 A MX 2015000793A MX 348771 B MX348771 B MX 348771B
Authority
MX
Mexico
Prior art keywords
user
brand page
content
page
social networking
Prior art date
Application number
MX2015000793A
Other languages
Spanish (es)
Other versions
MX2015000793A (en
Inventor
Felipe Garcia-Martinez Antonio
Mathur Nipun
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/627,857 external-priority patent/US9195632B2/en
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of MX2015000793A publication Critical patent/MX2015000793A/en
Publication of MX348771B publication Critical patent/MX348771B/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/40—Business processes related to social networking or social networking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Recommending goods or services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/26—Government or public services
    • G06Q50/265—Personal security, identity or safety
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Tourism & Hospitality (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Databases & Information Systems (AREA)
  • Human Resources & Organizations (AREA)
  • Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • General Health & Medical Sciences (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Educational Administration (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Computing Systems (AREA)

Abstract

Se puede diseñar una interacción de usuario de sistema de red social con una página de marca para coincidir con los intereses del usuario. Los proveedores de contenido o administradores de página de una página de marca asocian palabras clave con contenido publicado en la página de marca. Una palabra clave puede definir una característica de un usuario de sistema de red social para recibir el contenido o puede describir una característica del contenido. Las palabras clave se comparan con un perfil de usuario de un usuario que solicita la página de marca y se solicita el contenido publicado en la página de marca para presentarse al usuario basándose en el perfil de usuario y las palabras clave. Por ejemplo, el contenido es presentado a un usuario que tenga una característica definida por la palabra clave de criterio. El contenido seleccionado publicado en la página de marca es presentado al usuario que solicita la página de marca.A social network system user interaction with a brand page can be designed to match the user's interests. The content providers or page administrators of a brand page associate keywords with content published on the brand page. A keyword can define a feature of a social network system user to receive the content or can describe a feature of the content. The keywords are compared with a user profile of a user requesting the brand page and the content published on the brand page is requested to be presented to the user based on the user profile and the keywords. For example, the content is presented to a user who has a characteristic defined by the criteria keyword. The selected content published on the brand page is presented to the user requesting the brand page.

MX2015000793A 2012-07-19 2013-07-18 Customizing content delivery from a brand page to a user in a social networking environment. MX348771B (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201261632428P 2012-07-19 2012-07-19
US13/627,857 US9195632B2 (en) 2012-09-26 2012-09-26 Customizing content delivery from a brand page to a user in a social networking environment
PCT/US2013/051012 WO2014015106A1 (en) 2012-07-19 2013-07-18 Customizing content delivery from a brand page to a user in a social networking environment

Publications (2)

Publication Number Publication Date
MX2015000793A MX2015000793A (en) 2015-10-12
MX348771B true MX348771B (en) 2017-06-28

Family

ID=49949239

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2015000793A MX348771B (en) 2012-07-19 2013-07-18 Customizing content delivery from a brand page to a user in a social networking environment.

Country Status (10)

Country Link
JP (2) JP6509113B2 (en)
KR (2) KR20180003644A (en)
CN (2) CN107515930A (en)
AU (2) AU2013292546A1 (en)
BR (1) BR112015001236A2 (en)
CA (2) CA2956750A1 (en)
IL (2) IL236660A (en)
MX (1) MX348771B (en)
TW (3) TW201709122A (en)
WO (1) WO2014015106A1 (en)

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TWI549545B (en) * 2015-01-30 2016-09-11 三竹資訊股份有限公司 System and method of a mobile bulletin board with message setting-top
WO2017196966A1 (en) 2016-05-10 2017-11-16 Fapl, Llc Systems and methods for linking database entries of a network platform
US11226831B2 (en) * 2016-12-05 2022-01-18 Facebook, Inc. Customizing content based on predicted user preferences
CN106682144B (en) * 2016-12-20 2018-07-13 深圳壹账通智能科技有限公司 page display method and device
TWI776020B (en) * 2019-02-15 2022-09-01 國風傳媒有限公司 Apparatus, method, and computer program product thereof for locating user interests
KR20220166794A (en) * 2020-02-29 2022-12-19 씨에프 인베스트먼츠, 엘엘씨 (디.비.에이. 기어) Branded digital item management device and method
CN113449233B (en) * 2020-03-27 2024-06-21 花瓣云科技有限公司 Details page processing method, device, system, electronic device and storage medium
CN113239185B (en) * 2021-07-13 2021-10-29 深圳市创能亿科科技开发有限公司 Method and device for making teaching courseware and computer readable storage medium
KR102903015B1 (en) * 2022-06-30 2025-12-22 네이버 주식회사 Method, computer device, and computer program to provide marketing message as benefit information
CN116188193A (en) * 2022-12-30 2023-05-30 微梦创科网络科技（中国）有限公司 Method, device and electronic device for determining intimacy index
KR102649920B1 (en) * 2023-01-18 2024-03-22 쿠팡 주식회사 Method of providing recommended contents and apparatus thereof
KR102927652B1 (en) * 2023-08-03 2026-02-13 주식회사 카카오 Method, server and user terminal for providing emoticon input interface

Family Cites Families (16)

* Cited by examiner, † Cited by third party
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KR20020025341A (en) * 2000-09-28 2002-04-04 양태연 The personalized agent engine development apparatus for establishing the internet shopping-mall and service method thereof
US7664746B2 (en) 2005-11-15 2010-02-16 Microsoft Corporation Personalized search and headlines
JP4875911B2 (en) * 2006-03-20 2012-02-15 ニフティ株式会社 Content identification method and apparatus
JP4855326B2 (en) * 2007-04-20 2012-01-18 生活協同組合コープさっぽろ Code management system and code management method
KR100889230B1 (en) 2007-07-13 2009-03-16 주식회사 인터파크지마켓 Shopping mall product search service system and method
US8799068B2 (en) * 2007-11-05 2014-08-05 Facebook, Inc. Social advertisements and other informational messages on a social networking website, and advertising model for same
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US9203912B2 (en) * 2007-11-14 2015-12-01 Qualcomm Incorporated Method and system for message value calculation in a mobile environment
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US9262764B2 (en) * 2008-04-30 2016-02-16 Yahoo! Inc. Modification of content representation by a brand engine in a social network
US9058609B2 (en) * 2008-04-30 2015-06-16 Yahoo! Inc. Modification of brand representations by a brand engine in a social network
EP2297685A1 (en) * 2008-07-04 2011-03-23 Yogesh Chunilal Rathod Methods and systems for brands social networks (bsn) platform
WO2011011398A2 (en) * 2009-07-21 2011-01-27 Saambaa Llc Systems and methods for utilizing and searching social network information
US20110106835A1 (en) * 2009-10-29 2011-05-05 International Business Machines Corporation User-Defined Profile Tags, Rules, and Recommendations for Portal
WO2011072333A1 (en) * 2009-12-15 2011-06-23 Guvera Ip Pty Ltd A system and method for producing and displaying content representing a brand persona
KR20120033560A (en) * 2010-09-30 2012-04-09 비씨카드(주) Method for social commerce service and recording media implementing the same

Also Published As

Publication number Publication date
IL236660A (en) 2017-09-28
KR20150037983A (en) 2015-04-08
CA2878068A1 (en) 2014-01-23
AU2017254843A1 (en) 2017-11-16
TW201717130A (en) 2017-05-16
KR20180003644A (en) 2018-01-09
IL254216A0 (en) 2017-10-31
TWI654575B (en) 2019-03-21
JP2018129052A (en) 2018-08-16
TW201405461A (en) 2014-02-01
BR112015001236A2 (en) 2017-07-04
JP2015531113A (en) 2015-10-29
CN107515930A (en) 2017-12-26
AU2013292546A1 (en) 2015-01-29
TWI574218B (en) 2017-03-11
MX2015000793A (en) 2015-10-12
TW201709122A (en) 2017-03-01
IL236660A0 (en) 2015-02-26
JP6509113B2 (en) 2019-05-08
CA2956750A1 (en) 2014-01-23
CA2878068C (en) 2017-03-14
CN104471611A (en) 2015-03-25
CN104471611B (en) 2017-09-19
WO2014015106A1 (en) 2014-01-23

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