MX348771B - Customizing content delivery from a brand page to a user in a social networking environment. - Google Patents

Customizing content delivery from a brand page to a user in a social networking environment.

Info

Publication number
MX348771B
MX348771B MX2015000793A MX2015000793A MX348771B MX 348771 B MX348771 B MX 348771B MX 2015000793 A MX2015000793 A MX 2015000793A MX 2015000793 A MX2015000793 A MX 2015000793A MX 348771 B MX348771 B MX 348771B
Authority
MX
Mexico
Prior art keywords
user
brand page
content
social networking
page
Prior art date
Application number
MX2015000793A
Other languages
Spanish (es)
Other versions
MX2015000793A (en
Inventor
Felipe Garcia-Martinez Antonio
Mathur Nipun
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/627,857 external-priority patent/US9195632B2/en
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of MX2015000793A publication Critical patent/MX2015000793A/en
Publication of MX348771B publication Critical patent/MX348771B/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Tourism & Hospitality (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Databases & Information Systems (AREA)
  • Computing Systems (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Operations Research (AREA)

Abstract

A social networking system user's interaction with a brand page may be tailored to match the user's interests. Content providers or page administrators of a brand page associate keywords with content posted to the brand page. A keyword may define a characteristic of a social networking system user to receive the content or may describe a characteristic of the content. The keywords are compared to a user profile of a user requesting the brand page and content posted to the brand page is selected for presentation to the user based on the user profile and the keywords.. For example, content is presented to a user having a characteristic defined by criteria keyword. The selected content posted to the brand page is presented to the user requesting the brand page.
MX2015000793A 2012-07-19 2013-07-18 Customizing content delivery from a brand page to a user in a social networking environment. MX348771B (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201261632428P 2012-07-19 2012-07-19
US13/627,857 US9195632B2 (en) 2012-09-26 2012-09-26 Customizing content delivery from a brand page to a user in a social networking environment
PCT/US2013/051012 WO2014015106A1 (en) 2012-07-19 2013-07-18 Customizing content delivery from a brand page to a user in a social networking environment

Publications (2)

Publication Number Publication Date
MX2015000793A MX2015000793A (en) 2015-10-12
MX348771B true MX348771B (en) 2017-06-28

Family

ID=49949239

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2015000793A MX348771B (en) 2012-07-19 2013-07-18 Customizing content delivery from a brand page to a user in a social networking environment.

Country Status (10)

Country Link
JP (2) JP6509113B2 (en)
KR (2) KR20180003644A (en)
CN (2) CN104471611B (en)
AU (2) AU2013292546A1 (en)
BR (1) BR112015001236A2 (en)
CA (2) CA2878068C (en)
IL (2) IL236660A (en)
MX (1) MX348771B (en)
TW (3) TW201709122A (en)
WO (1) WO2014015106A1 (en)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI549545B (en) * 2015-01-30 2016-09-11 三竹資訊股份有限公司 System and method of a mobile bulletin board with message setting-top
EP3455749A1 (en) 2016-05-10 2019-03-20 Fapl, Llc Systems and methods for linking database entries of a network platform
US11226831B2 (en) * 2016-12-05 2022-01-18 Facebook, Inc. Customizing content based on predicted user preferences
CN106682144B (en) * 2016-12-20 2018-07-13 深圳壹账通智能科技有限公司 page display method and device
TWI776020B (en) * 2019-02-15 2022-09-01 國風傳媒有限公司 Apparatus, method, and computer program product thereof for locating user interests
CN113449233B (en) 2020-03-27 2024-06-21 花瓣云科技有限公司 Method, device and system for processing detail page, electronic equipment and storage medium
CN113239185B (en) * 2021-07-13 2021-10-29 深圳市创能亿科科技开发有限公司 Method and device for making teaching courseware and computer readable storage medium
KR102649920B1 (en) * 2023-01-18 2024-03-22 쿠팡 주식회사 Method of providing recommended contents and apparatus thereof

Family Cites Families (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020025341A (en) * 2000-09-28 2002-04-04 양태연 The personalized agent engine development apparatus for establishing the internet shopping-mall and service method thereof
US7664746B2 (en) 2005-11-15 2010-02-16 Microsoft Corporation Personalized search and headlines
JP4875911B2 (en) * 2006-03-20 2012-02-15 ニフティ株式会社 Content identification method and apparatus
JP4855326B2 (en) * 2007-04-20 2012-01-18 生活協同組合コープさっぽろ Code management system and code management method
KR100889230B1 (en) 2007-07-13 2009-03-16 주식회사 인터파크지마켓 Method and apparatus for providing goods search service in shopping mall
US20090182589A1 (en) 2007-11-05 2009-07-16 Kendall Timothy A Communicating Information in a Social Networking Website About Activities from Another Domain
US8799068B2 (en) * 2007-11-05 2014-08-05 Facebook, Inc. Social advertisements and other informational messages on a social networking website, and advertising model for same
US9203911B2 (en) * 2007-11-14 2015-12-01 Qualcomm Incorporated Method and system for using a cache miss state match indicator to determine user suitability of targeted content messages in a mobile environment
US8234193B2 (en) 2008-03-03 2012-07-31 Wildfire Interactive, Inc. Method and system for providing online promotions through a social network-based platform
US9058609B2 (en) * 2008-04-30 2015-06-16 Yahoo! Inc. Modification of brand representations by a brand engine in a social network
US9262764B2 (en) * 2008-04-30 2016-02-16 Yahoo! Inc. Modification of content representation by a brand engine in a social network
EP2297685A1 (en) * 2008-07-04 2011-03-23 Yogesh Chunilal Rathod Methods and systems for brands social networks (bsn) platform
WO2011011398A2 (en) * 2009-07-21 2011-01-27 Saambaa Llc Systems and methods for utilizing and searching social network information
US20110106835A1 (en) * 2009-10-29 2011-05-05 International Business Machines Corporation User-Defined Profile Tags, Rules, and Recommendations for Portal
WO2011072333A1 (en) * 2009-12-15 2011-06-23 Guvera Ip Pty Ltd A system and method for producing and displaying content representing a brand persona
KR20120033560A (en) * 2010-09-30 2012-04-09 비씨카드(주) Method for social commerce service and recording media implementing the same

Also Published As

Publication number Publication date
CN107515930A (en) 2017-12-26
IL254216A0 (en) 2017-10-31
TWI654575B (en) 2019-03-21
KR20180003644A (en) 2018-01-09
KR20150037983A (en) 2015-04-08
TW201717130A (en) 2017-05-16
CA2956750A1 (en) 2014-01-23
MX2015000793A (en) 2015-10-12
TW201709122A (en) 2017-03-01
JP2018129052A (en) 2018-08-16
WO2014015106A1 (en) 2014-01-23
IL236660A0 (en) 2015-02-26
CN104471611A (en) 2015-03-25
CN104471611B (en) 2017-09-19
AU2013292546A1 (en) 2015-01-29
CA2878068C (en) 2017-03-14
CA2878068A1 (en) 2014-01-23
BR112015001236A2 (en) 2017-07-04
TWI574218B (en) 2017-03-11
IL236660A (en) 2017-09-28
JP6509113B2 (en) 2019-05-08
JP2015531113A (en) 2015-10-29
TW201405461A (en) 2014-02-01
AU2017254843A1 (en) 2017-11-16

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