WO2013089580A1 - Procédé pour mener un sondage et/ou des élections - Google Patents

Procédé pour mener un sondage et/ou des élections Download PDF

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Publication number
WO2013089580A1
WO2013089580A1 PCT/RU2011/000982 RU2011000982W WO2013089580A1 WO 2013089580 A1 WO2013089580 A1 WO 2013089580A1 RU 2011000982 W RU2011000982 W RU 2011000982W WO 2013089580 A1 WO2013089580 A1 WO 2013089580A1
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WO
WIPO (PCT)
Prior art keywords
receiver
user
server
voting
television
Prior art date
Application number
PCT/RU2011/000982
Other languages
English (en)
Russian (ru)
Inventor
Константин Викторович ДЫШЛЕВОЙ
Original Assignee
Dyshlevoy Konstantin Viktorovich
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dyshlevoy Konstantin Viktorovich filed Critical Dyshlevoy Konstantin Viktorovich
Priority to PCT/RU2011/000982 priority Critical patent/WO2013089580A1/fr
Publication of WO2013089580A1 publication Critical patent/WO2013089580A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to methods of interactive communication, in particular, devices and methods for conducting interactive voting, polls and questionnaires.
  • the telecommunication method of interactive communication between cellular operators and mobile subscribers includes broadcasting television and radio programs to mobile consoles and associating the broadcast information blocks of these programs with additional information transmitted to subscribers to select goods or services that are described in the information blocks (WO 9935771, EP 1046249, US 6941 154, CA 2316925).
  • Opinion polls are now finding more and more application for a wide variety of purposes.
  • opinion polls are currently poorly automated, as a result of which a large number of interviewing or processing personnel are involved in public opinion polls.
  • Modern opinion polls can bother answering public opinion polls. Due to the need to cover a large area with a survey, sometimes significant shipping costs survey specialists or its results. As a result, the results of a public opinion poll are very expensive and require considerable time to get them.
  • the present invention is directed to eliminating the above disadvantages due to the means and methods described below.
  • the technical result of the present invention is to provide a method for conducting a survey and / or voting and a system for its implementation, which would increase the automation of the process of the aforementioned survey and / or voting, accelerate its conduct and processing of the results of the survey and provide increased comfort for all participants in the survey and / or voting.
  • the above technical result is achieved by conducting a survey and / or voting, in which, as a means of implementing the method, a platform for polling public opinion, it is proposed to use a receiver installed in a public opinion poll system in the home environment of a system user.
  • the following operations actions in the method are performed: transferring at least one question and a group of answers to the question, selecting a variant of the answer by the user of the system on the receiver, transferring this variant by the receiver software to the system server, processing received response options on the server and providing access to the data processed by the server both in their full form and through specified selections.
  • the receiver can be connected either to a television receiver, or to a computer network, or to a telephone cellular network.
  • DVD or Blu-ray players devices for playing media files, computers, televisions with a built-in media player and connecting to a computer network, devices that receive a digital television signal and transmit it to the TV screen, devices that receive signal of analog television and transmitting it to the TV screen, multi-channel amplifiers with digital audio stream decoders, a tuner and a switch for audio and video signals for domestic use in home theater systems, cell phones, or a combination of the above devices or similar devices.
  • the server can connect to the client console of the customer survey.
  • the method according to the present invention offers to transmit the IP address of the receiver or its model.
  • An important particular embodiment of the method according to the present invention is the transmission of a question and a group of answers in the form of a user profile.
  • the aforementioned user questionnaire may include system user data selected from a group of data including gender, age, place of residence, social status, income level, marital status and presence and number of children.
  • the aforementioned user profile can be transmitted in the form of fields for entering information, and the information itself can be transmitted in digital form.
  • the method according to the present invention involves the possibility of changing the response option and editing the user questionnaire using the receiver software.
  • Selective verification of the aforementioned user profiles can be carried out by professional sociologists or a selection of user profiles can be carried out according to a given criterion.
  • the user can be awarded a system with reward points for using the system and holding draws among users with reward points at a time interval.
  • a display device can be used, and the response option displayed on the display device in real time.
  • the answer option in the above particular embodiment of the present invention can be displayed on the display device in the form of a constantly changing chart or bar chart, or pie (sector) chart, or in the form of similar charts, for example, in the form of a composite rectangle, etc.
  • the above two alternative answer options may be displayed on the display device in different colors.
  • the present invention also provides a polling and / or voting system for implementing the above-described method according to the present invention, including a networked receiver and server.
  • the specified system may be additionally equipped with either a device for connecting to a television receiver connected to the receiver, or a device for connecting to a computer network connected to the receiver, or a device for connecting to a telephone cellular network connected to the receiver.
  • the receiver can be either a DVD player or a Blu-ray player, or a device for playing media files, a computer, or a TV with a built-in media player and a connection to a computer network, or a device that receives a digital television signal and transmits it to the screen TV, or a device that receives an analogue television signal and transmits it to a TV screen, or a multi-channel amplifier with digital audio stream decoders, a tuner and a switch for audio and video signals for household for use in a home theater system, or cell phone, or a combination of the above devices devices, or similar devices.
  • the receiver in the system in accordance with the present invention may be a receiver with a button device.
  • the system of the present invention may further comprise a client client polling console connected to a server.
  • Figure 1 - schematic representation of the sequence of operations in embodiments of the method in accordance with the present invention.
  • FIG. 2 - schematic illustration of a system for implementing the method in accordance with the present invention.
  • FIG. 3 is a schematic illustration of a preferred embodiment of a method in accordance with the present invention.
  • Figure 1 presents a schematic representation of the sequence of operations in embodiments of the method according to the present invention.
  • Figure 1 shows that the polling and / or voting operator sends at least one question and a group of answers to the question to the receiver of the user of the polling and / or voting system.
  • the user of the mentioned system selects the answer option to the question and transmits it using the receiver software to the system server.
  • the server determines whether the user is a new member of the system or is already registered in it.
  • the server Upon receipt of the completed questionnaire, the server enters its data into the server memory block and assigns an identification number to the user. Simultaneously with receiving a completed questionnaire, the server receives receiver data, for example, its IP address and receiver model information. In addition, in response to the completed questionnaire, the user receives incentive points. Receiver data and reward points are also entered into the server memory block.
  • All system users with identification numbers authenticate with the server. After that, the server selects according to the predefined task for it according to the established parameters of the questionnaire or receiver data.
  • the survey data can be transmitted to the customer’s customer console of the survey and / or voting, as well as returned to the terminal of the survey and / or voting operator.
  • Figure 2 presents a schematic representation of variants of a system for implementing the above method.
  • the system contains a receiver (1), which can be a cell phone or smartphone (2), laptop (3), tablet computer (4), personal computer (5), television (6) connected to it a device for playing a media player (7) or a TV (6) with an electronic device placed on top of the case for interfacing a television receiver with other switching channels (telephone lines, computer networks, fiber-optic or cable networks) (STB - set-top box) , that is, a device, take ayuschim signal analog or digital TV and transmitting it on the TV screen.
  • switching channels telephone lines, computer networks, fiber-optic or cable networks
  • the receiver (1) is connected via a communication network (8) to the server (9) of the system.
  • a communications network may be represented by the Internet or an Intranet; can be either wired or wireless, as well as fiber optic.
  • the server (9) is divided into a reception unit (10), a memory unit (1 1) and a transmission unit (12).
  • FIG. 3 is a schematic illustration of a preferred embodiment of a method and system in accordance with the present invention. From Fig. 3 it can be seen that the server (9) of the system is connected via a communication network (8) (in this case, it is the Internet) with a group of receivers in the form of the aforementioned STB devices (13). Server (9) is also connected by virtual private networks (VPN) (14) with the terminal of the polling and / or voting operator (15), with the client console of the customer of polling and / or voting (16), as well as with workstations of system administrators (17) .
  • VPN virtual private networks
  • the main idea of the present invention is to provide customers with a new platform for public opinion polls, various kinds of voting, conducting sociological research.
  • a platform it is proposed to use receivers installed at home by a significant number of people connected to their television receivers for outputting audio and video signals, as well as to the Internet or any other network, for example, in case of polls, polls and sociological studies of a local scale.
  • the basis of the implementation of the present invention is the issuance of a question and several (more than one) answer options on the TV screen, both by the receiver and within the television program, the receiver of the receiver choosing one answer option, transmitting this option for processing to the system server using the receiver software, processing the results of the survey by means of the system server, if necessary, providing access to the client (the survey or voting customer) for the results (as by downloading the result Comrade entirely for their own analysis of the samples takputem (requests) directly to the server system resources).
  • the system has practically no information about the respondent or the voter.
  • indirect data can be used (not provided by the interrogator or the voter) - such as the IP address of the receiver (on the basis of which, with a certain degree of certainty, one can judge the geographic location of the voter) or, for example, the model of the receiver.
  • conducting surveys is possible from receivers of various configurations and various price audiences. Since, generally speaking, the receiver is acquired due to other functions of the receiver that are not related to polls, the user acquires the receiver based on its price and the full range of its capabilities (for example, support for Blu-ray discs or its absence).
  • the system allows you to get a much better result, available for serious analysis, based on working with user profiles.
  • the questionnaire consists of a number of points (the most meaningful number of such points is 10-20), sufficient for a sufficiently serious study by customers.
  • the questionnaire may include the following parameters: gender, age, place residence, social status, income, marital status, presence and number of children, etc.
  • the questionnaire can be filled out by the user at the time of the first start of the receiver.
  • the user uses the receiver software on the TV screen (for example, using the Wizard function) to display a list of questions and either answer options or input fields, mainly digital.
  • An example of a choice from a list for example, is the property "region of residence” (for example, for a country - a set of regions, states, etc.).
  • An example of numerical input is age.
  • the user at any time using the receiver has the opportunity to adjust the data of his profile (for example, the section of the profile may be a subsection of the "Setup" of the receiver or a separate button in the receiver menu). Also, if the user refused or did not have the opportunity to fill out his questionnaire earlier, the user should be able to create the questionnaire using the receiver software (for example, in the same section of the receiver’s menu, which will later allow editing the contents of the questionnaire).
  • this may require selective verification of questionnaires using the so-called “field workers” (in terms of sociological offices) - people working for sociological offices (there is a common pool of such people in most regions of the world and their services are available in including people who can interview).
  • the system allows the client to analyze (select) based on arbitrary requests the properties indicated in the profile. For example, the number of users in each region of the country, older than 30 years, with an income above the average, answered “yes” to the question.
  • both of the above options can be combined in the same system: all receivers with polling or voting support can participate in them. But the client, the customer of the survey, should be able to indicate whether people who have not completed the questionnaire can take part in the voting, indicate a specific set fields that must be filled out (otherwise a person cannot vote). It can also work, for example, in such a way that everyone votes, but one or another sample conducted by the client based on the results is carried out only taking into account the voters who have filled in the required fields in a particular sample.
  • the direct interest of the owner of the system is to ensure the keen interest of users in working with the system.
  • One of the options is, for example, an incentive system based on a set of points by users (provided by the software of both the receivers and the server of the system). The initial number of points is given to the user for filling out the questionnaire (the more fully it is filled, the more points). Further, the user receives additional points each time the user takes part in the survey.
  • the operator of conducting or polling the system may draw prize drawings taking into account the points scored by users at the moment. The more points - the higher the chance to win (points are taken into account as weighting factors).
  • points are taken into account as weighting factors.
  • his current points are reset. Then he can recruit them again and again can win a prize.
  • the receiver can be any user device that can in one way or another (for example, via the Internet) communicate with the server of the system and at least using one of the video outputs (HDMI, component or analog output, S-VIDEO, etc.). n.) is connected to a display device, for example, to a television or display.
  • a user device’s Internet connection can be provided, for example, via wired connection (Ethernet) or wireless (Wi-Fi, 3G, GPRS, EDGE, etc.)
  • a receiver for receiving analog or digital TV for example, based on DVB-T or DVB-T2
  • the preferred option is any of the above except for the computer.
  • the peculiarity of players, unlike computers, is that players associate the majority of the adult population with entertainment, and computers with work. Therefore, users prefer to watch videos, listen to music and watch TV programs at home in a relaxed atmosphere using players or set-top boxes (these are the same players, but with more limited functionality provided by a specific IPTV and / or VoD service operator) sitting on the couch , in the family.
  • a method or system for conducting surveys and / or voting in accordance with the present invention can be used: - in television studios and in television channels (interactive user participation in programs).
  • the receiver must be able to receive and display at least one television channel (for example, using IPTV via the Internet operator’s network, by receiving a digital DVB-T or DVB-T2 signal, OTT (over-the-top) TV services, received via the Internet, etc.);
  • the above method and system can be used for advertising purposes, again, by any commercial structures.
  • the method of conducting a survey and / or voting in accordance with the present invention can be carried out as follows.
  • the polling and / or voting participant receives information on the TV screen about the voting (question and several answer options) and selects an answer option one or more times using the receiver’s remote control.
  • buttons of the receiver A, B, C, D or red, green, yellow, blue buttons. No more than four choices. Well suited for binary voting with the answer "Yes” or "No".
  • buttons of the remote control are well highlighted in relation to all the others, Yes, and the user is accustomed to using them, and other multimedia applications (for example, when working with DVD or Blu-ray discs, a digital television program, etc.) - one of the number buttons: 1 -9 (up to nine options,)
  • the receiver in the method of conducting surveys and / or voting in accordance with the present invention can work as follows.
  • the receiver does not need to display the survey on its own; it is formed on the screen as part of the television channel viewed by the user.
  • the administrator of the television program notifies the server of the system using the administrative interface of the system about the time and duration of the vote, as well as the type and number of buttons on the control panel, which should be understood as participating in the survey and / or voting, and information about clicking on which ( during voting) must be transferred to the server.
  • Poll display by means of the receiver itself on top of the video of the television channel (polling and / or real-time voting of the second type).
  • the administrator of the television channel by means of the administrative interface of the system, in addition to the voting time, also indicates the actual question and answer options.
  • the survey itself and / voting in this case can be either announced by the host of the program, or not.
  • the survey and / or voting may not be tied to a certain video sequence at all (for example, not in real time).
  • the administrator of the client the customer of the survey and / or voting
  • the system administrator upon presentation of the client, through the administrative interface of the system indicates all the same information as in clause 2.
  • all of the above types of polling and / or voting by type of response input can be used on an equal footing (colored buttons, numeric buttons, selection from the list). This type of voting is also set through the administrative interface of the system.
  • the preferred way to implement such polls and / or polls on the receiver is to have a separate polls and / or polls page that lists all active polls and / or polls and where the history of previous polls and / or polls may be available.
  • Surveys and / or polls may be presented in a list.
  • the user can select a poll and / or vote from the list, press Enter on the remote control (remote control) and enter the poll and / or voting mode. In this mode, the question and answer options are displayed on the screen (with or without scrolling). Next, the user votes in one of the ways (for example, the above: color buttons, etc.).
  • this type of polls and / or polls is not tied to the video sequence viewed by the user, it is preferable to use the receiver to somehow interest the user in voting.
  • GUI in the form of a hint at the bottom of the screen there may be an inscription “poll and / or vote” indicating the remote control button, pressing which immediately leads to the page of polls and / or polls.
  • brackets after this inscription the number of polls and / or polls that are being actively conducted now can be indicated in which the user has not yet expressed his opinion.
  • the main customers of such surveys and / or polls may be commercial entities conducting marketing research.
  • one of the most important opportunities of such polls and / or non-real-time polls is that the customer has the ability to specify (by means of the administrative interface) the target audience of the survey and / or voting.
  • the customer of the survey and / or voting may indicate an arbitrary sample based on the characteristics appearing in the user profile. For example, only users with an income above the average living in Moscow may be interested.
  • users whose questionnaire does not meet the criteria specified by the customer do not see the poll and / or vote on their list and do not participate in it.
  • This type of survey and / or voting is most useful to companies conducting sociological surveys or the like (in fact, this type of survey and / or voting, as proposed by the present invention, completely replaces the current accepted poll mechanisms "on the streets" and via the Internet (via banners).
  • the main advantage is the presence of an already completed questionnaire by all users. Filling out questionnaires by respondents during each survey is at least 95% of the labor costs for conducting surveys, as is now accepted (respectively, and very a significant part of the cost.)
  • the proposed non-real-time survey mechanism allows commercial entities to conduct surveys
  • a sample of survey and / or voting participants is also applicable to the second-type survey and / or voting option (with the survey and / or voting being displayed on the screen using the receiver).
  • the task of polls and / or polls by the customer can occur both in advance and immediately before the polling and / or voting. Also, in advance or not, the customer may indicate the conditions for selecting the results of the survey and / or voting that interest him.
  • the first option is preferable if it is necessary to obtain the results of the survey and / or voting as soon as possible for analysis, or even display in the broadcast. If the transmission audience is very significant, if there is information about the survey and / or voting and requests for their results in advance, the system server can prepare the necessary data structures in memory in advance for the speedy collection and analysis of the results.
  • the polling and / or voting system in accordance with the present invention, it is possible to provide an interactive display for the customer of the current interim results of the survey and / or voting (if, for example, a television program, it will be able to broadcast the current results on television even before the end of voting).
  • information on the total number of users who have chosen each of the answer options may be available throughout the voting.
  • users of the receivers (who participated in the polls and / or polls or not) will have the opportunity to have much more advanced access to the polling results, both during television broadcasts, within which relevant polls and / or polls are conducted, as well as outside.
  • the user could independently look at the selections for individual questionnaire characteristics. Access to the results for users can be provided through an archive of polls and / or polls.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Telephonic Communication Services (AREA)

Abstract

L'invention concerne un procédé pour mener des sondages ou des élections, dans lequel on utilise, en qualité de plateforme de sondage d'opinion publique, un récepteur disposé dans un système de sondage d'opinion publique dans une installation domestique d'un système d'utilisateur. Ce procédé permet de transmettre au moins une question et des groupes de réponses à la question, permet à l'utilisateur du système de choisir sur le récepteur une variante de réponse, permet de transmettre cette variante par des moyens logiciels du récepteur à un serveur système, de traiter les variantes de réponses reçues sur le serveur, et d'assurer l'accès aux données traitées par le serveur dans leur intégralité ou selon une sélection donnée. L'invention concerne également un système permettant de mettre en œuvre ce procédé, qui comprend un récepteur et un serveur.
PCT/RU2011/000982 2011-12-14 2011-12-14 Procédé pour mener un sondage et/ou des élections WO2013089580A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/RU2011/000982 WO2013089580A1 (fr) 2011-12-14 2011-12-14 Procédé pour mener un sondage et/ou des élections

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/RU2011/000982 WO2013089580A1 (fr) 2011-12-14 2011-12-14 Procédé pour mener un sondage et/ou des élections

Publications (1)

Publication Number Publication Date
WO2013089580A1 true WO2013089580A1 (fr) 2013-06-20

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PCT/RU2011/000982 WO2013089580A1 (fr) 2011-12-14 2011-12-14 Procédé pour mener un sondage et/ou des élections

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2743484C2 (ru) * 2018-05-18 2021-02-19 Сергей Витальевич Анисимов Система для проведения опроса и способ проведения опроса

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US20060178193A1 (en) * 2005-02-07 2006-08-10 Votivation Limited Network-based voting systems and methods and recording media storing programs for use in such systems
US20080087729A1 (en) * 2006-10-17 2008-04-17 Microsoft Corporation Federated Voting With Criteria-Based Discrimination
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US20080087729A1 (en) * 2006-10-17 2008-04-17 Microsoft Corporation Federated Voting With Criteria-Based Discrimination
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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2743484C2 (ru) * 2018-05-18 2021-02-19 Сергей Витальевич Анисимов Система для проведения опроса и способ проведения опроса

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