WO2013085028A1

WO2013085028A1 - Absorbent article package

Info

Publication number: WO2013085028A1
Application number: PCT/JP2012/081778
Authority: WO
Inventors: 昭弘永井; 恵美子小峰; 直章杉本; 祐子福井; 加代子吉村; 尚子宮澤
Original assignee: ユニ・チャーム株式会社
Priority date: 2011-12-09
Filing date: 2012-12-07
Publication date: 2013-06-13
Also published as: JP6017791B2; JP2013139294A

Abstract

An absorbent article package (5) is configured from an absorbent article, and a package bag packaging the absorbent article. Disposed on a package surface of the absorbent article package (5) are a function display area which displays a function of the absorbent article; and a person display area which comprises a wearer image that represents a wearer of the absorbent article, and an assistant image which represents an assistant for the wearer. The image quality of the wearer image is higher than the image quality of the assistant image.

Description

Absorbent package

The present invention relates to an absorbent article package for packaging an absorbent article.

In general, in a package that wraps absorbent articles such as disposable diapers for children, in addition to the product (article) name and the function of the absorbent article (diaper), the wearer is displayed on the package surface. What represented the growth stage of the wearer which goods are made into object is known (for example, refer to patent documents 1).

In such a package, by displaying the wearer on its surface, it is possible to identify the growth stage (eg, newborn) of the wearer targeted by the absorbent article, so that the consumer (eg, mother) can be identified. On the other hand, it is also expected that the desired diaper can be accurately identified.

Moreover, what showed the specific state by a wearer and an assistant by displaying the assistant (for example, mother) who assists a wearer other than a wearer on the package surface is also proposed ( For example, refer nonpatent literature 1).

FIG. 8 shows an example of a known disposable diaper package for children shown in Non-Patent Document 1. In this package, the product name 520, the functions 531 to 533 of the diaper, the wearer 541 who wears the diaper, and the assistant 542 of the wearer are displayed as images on the package surface 510, respectively.

In such a package, a specific image is displayed to the consumer (for example, mother) by displaying a specific state (for example, a state in which the assistant is holding the wearer) by the wearer and the assistant on the surface. (For example, a gentle image) is associated with the effect of improving purchase motivation.

JP 2005-501975 gazette

However, when the wearer and the assistant are displayed to remind the consumer of the package surface to associate a specific image, the consumer who refers to the package surface is more conscious of the assistant than the wearer. May end up.

Such a package allows consumers to associate a specific image, but makes it difficult to intuitively recognize the main points of what kind of growth stage the absorbent article is intended for wearers. As a result, there is a possibility that a diaper to be purchased may be mistakenly recognized.

Therefore, an object of the present invention is to provide a package of an absorbent article that can intuitively recognize the wearer targeted by the absorbent article while displaying the wearer and the assistant.

A feature of the present invention is a package (package 5) constituted by an absorbent article (absorbent article 1) and a package bag for packaging the absorbent article. The package surface (package surface 10) includes: A function display area (function display area 30) for displaying the function of the absorbent article, a wearer image representing the wearer of the absorbent article (wearer image 41), and an assistant image representing the wearer's assistant A person display area (person display area 40) including (assistant image 42), and the image quality of the wearer image is higher than the image quality of the assistant image. Is.

FIG. 1 is a perspective view showing an example of a package of an absorbent article according to an embodiment of the present invention. FIG. 2 is a perspective view showing an example when a takeout part is formed in the package of the absorbent article according to the embodiment of the present invention. FIG. 3 is a plan view of the package surface in the embodiment of the present invention. FIG. 4 is a partially enlarged view of the wearer's face image on the package surface. FIG. 5A is an enlarged plan view showing an example of an eye image viewed from the front. FIG. 5B is an enlarged cross-sectional view along the left-right direction showing an example of an eyeball model based on the eye image. FIG. 5C is an enlarged side view along the vertical direction showing an example of an eyeball model based on the eye image. FIG. 6 is a diagram for explaining an angle formed by the straight line EL along the line-of-sight direction in the face image and the normal line NL perpendicular to the package surface. FIG. 7 is a plan view of a package surface according to another embodiment of the present invention. FIG. 8 is a plan view of the package surface according to the prior art.

Next, an embodiment according to the present invention will be described with reference to the drawings. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. However, it should be noted that the drawings are schematic and ratios of dimensions and the like are different from actual ones. Accordingly, specific dimensions and the like should be determined in consideration of the following description. Moreover, the part from which the relationship and ratio of a mutual dimension differ also in between drawings may be contained.

[First Embodiment]
(Package overview)
A first embodiment of the present invention will be described. FIG. 1 is a perspective view showing a package 5 of an absorbent article 1 according to this embodiment. FIG. 2 is a perspective view when the take-out portion 25 for taking out the absorbent article 1 is formed in the package 5. In the present embodiment, a disposable diaper is assumed as the absorbent article 1.

As shown in FIGS. 1 to 2, the package 5 includes an absorbent article 1 and a package bag for packaging the absorbent article 1. The package bag is made of a polyethylene film. Specifically, the package 5 is composed of a plurality of bundled absorbent article rows 2 and a package bag for packaging the plurality of bundled absorbent article rows 2 in a stacked state in a plurality of stages in the vertical direction of the package 5. Yes. In the package 5 according to the present embodiment, the absorbent article row 2 in which a plurality of absorbent articles 1 are folded and bundled is packaged in a state of being stacked in three stages in the vertical direction of the package 5. In addition, the number of stages in which the absorbent article row 2 is stacked is not limited to three.

Here, in the present embodiment, the vertical direction of the package 5 indicates the Z-axis direction shown in FIGS. The upward direction indicates the plus (+) direction in the Z-axis direction, and the downward direction indicates the minus (−) direction in the Z-axis direction. Moreover, the left-right direction of the package 5 shows the X-axis direction shown in FIGS. The right direction indicates the plus (+) direction in the X axis direction, and the left direction indicates the minus (−) direction in the X axis direction. The front-rear direction of the package 5 indicates the Y-axis direction shown in FIGS. The forward direction indicates the plus (+) direction in the Y-axis direction, and the backward direction indicates the minus (−) direction in the Y-axis direction.

The package 5 is formed into a hexahedron by wrapping the absorbent article 1 bundled in such a folded state. The package 5 has a first side surface 11, a second side surface 12, a third side surface 13, a fourth side surface 14, a top surface 15, and a bottom surface 16. The first side surface 11 and the third side surface 13 face each other. The second side surface 12 and the fourth side surface 14 are opposed to each other. The top surface 15 and the bottom surface 16 are opposed to each other. A handle portion 17 is provided on the top surface 15. The top surface 15 is configured by a first top surface 15a and a second top surface 15b that are divided by the handle portion 17 as a boundary.

In the present embodiment, the corner A is formed by the first side surface 11 and the second side surface 12.

Further, on the first side surface 11, a notch 20 is formed along the vertical direction of the package 5 to form a take-out portion 25 for taking out the absorbent article 1. Specifically, the cut 20 is formed in the first side surface 11 and the second side surface 12 with a predetermined interval from the corner A. A plurality of cuts 20 are formed at regular intervals along the vertical direction.

Moreover, the consumer of the absorbent article 1 can break a part of the package 5 by pushing the upper end of the cut 20 toward the inside of the package 5 with a fingertip. Moreover, as shown in FIG. 2, the take-out part 25 of the absorbent article 1 is formed when a consumer pulls down the torn part along the notch 20 toward the downward direction. In this way, the take-out portion 25 can be expanded in the corner portion A from the upper end portion toward the lower direction.

(Package surface composition)
The package 5 according to this embodiment has a package surface 10. Here, in the present embodiment, the case where the package surface 10 is the first side surface 11 will be described as an example. The configuration of the package surface 10 will be specifically described below with reference to FIG. FIG. 3 shows a plan view of the first side surface 11 constituting the package surface 10 according to the present embodiment.

The package surface 10 is provided with a function display area 30 for displaying the function of the absorbent article 1 and a person display area 40. Here, the function of the absorbent article 1 is information indicating the characteristic function of the absorbent article 1 packaged in the package 5 or the intended wearer. In this embodiment, characters and / or It is represented by a figure.

The function display area 30 is an area representing these characters and / or figures. Specifically, in the present embodiment, as the function display area 30, a character display area 31 that displays “90 newborns” and “birth to 5 kg”, and a character display that displays “wet-absorbed buttocks” are displayed. An area 32, a graphic display area 33 for displaying a graphic symbolizing "instantaneous absorption", a graphic display area 34 for displaying a graphic symbolizing "breathability", and a recumbent character graphic symbolizing "newborn" Graphic display area 35 to be displayed. It should be noted that the characters and / or figures shown as the function display area 30 are not limited to the above, and various other things can be displayed.

The person display area 40 is an area including a wearer image 41 representing a wearer of the absorbent article 1 and an assistant image 42 representing a wearer's assistant. In the present embodiment, the wearer targeted by the absorbent article 1 packaged in the package 5 assumes a newborn within a certain age after birth. That is, as the wearer image 41, a photographic image of a newborn within a certain age after birth is shown.

In this embodiment, the assistant assumes a mother as an assistant for a newborn. That is, a mother's photographic image is shown as the assistant image 42. The assistant image 42 may be any photographic image as long as it is an image reminiscent of a mother.

In the person display area 40 according to the present embodiment, a specific state (for example, a state where the assistant is holding the wearer) by the wearer image 41 and the assistant image 42 is displayed. By displaying such an image, it is anticipated that a consumer who desires the absorbent article 1 will improve a willingness to purchase by associating a specific image (for example, a gentle image) when viewing the package 5. It is out.

In this embodiment, the image quality of the wearer image 41 is higher than the image quality of the assistant image 42. Here, in this embodiment, the image quality is the sharpness of the image. In the present embodiment, the assistant image 42 is subjected to mosaic processing (blurring processing), and the assistant image 42 is displayed in a blurred manner. That is, by displaying the assistant image 42 in a blurred manner, the image quality of the assistant image 42 is lowered. Note that image quality can be rephrased as resolution. In the case of resolution, it can be said that the higher the resolution, the higher the image quality.

Further, as a method for improving the image quality of the wearer image 41 over the image quality of the assistant image 42, the wearer image 41 is displayed in color, and the assistant image 42 is displayed in monochrome. It should be noted that there are various ways to adjust the degree.

Further, the wearer image 41 is arranged at a position including the center in the vertical direction of the package 5. Here, the position including the center in the vertical direction of the package 5 indicates a position including the center line HCL having the height H in the vertical direction of the package 5. Thus, when the wearer image 41 is displayed at a position including a part of the center line HCL in the vertical direction of the package 5, when a consumer seeking the absorbent article 1 visually recognizes the package 5, It becomes easy to recognize the wearer image 41 intuitively.

The package surface 10 is further provided with a name region 50 representing the product name of the absorbent article 1. At least a part of the name area 50 overlaps the assistant image 42.

In the name area 50 according to the present embodiment, “XXXXX” is indicated by characters as a product name. Note that the sub-brand name is indicated by characters below the product name. A part of the name area 50 is displayed so as to overlap with a part of the wearer image 41 so that the assistant image 42 is divided. By displaying the name area 50 and the assistant image 42 in this manner, a consumer who requests the absorbent article 1 visually recognizes the wearer image 41 rather than the assistant image 42 when viewing the package 5. It becomes easy.

The wearer image 41 includes a wearer's face image 41a. Specifically, the wearer image 41 includes a face image 41a and a torso image 41b. Here, the wearer's face image 41 a is information that more clearly represents the wearer targeted by the absorbent article 1 packaged in the package 5. That is, it can be said that the consumer can more accurately recognize the degree of growth of the wearer that is the target of the absorbent article 1.

In the present embodiment, the image quality of the face image 41a is displayed without being lowered, and the function display area 30 is arranged so as not to overlap the face image 41a.

Further, the cut 20 is formed on one side of the center of the first side surface 11 in the left-right direction, and the face image 41 a is provided on the other side of the center of the first side surface 11 in the left-right direction.

Here, in the present embodiment, the center in the left-right direction of the first side surface 11 indicates the center line WCL of the width W of the first side surface 11 in the left-right direction.

Specifically, in the present embodiment, the cut 20 is formed on the right side of the center line WCL of the first side surface 11, and the face image 41 a is formed on the left side of the center line WCL of the first side surface 11. Yes.

By arranging the face image 41a in this way, even if the cutout 20 is cut and the takeout portion 25 is formed, the face image 41a can be displayed while being maintained without being divided. become.

In the present embodiment, the function display area 30 is also provided on the other side of the center of the package 5 in the left-right direction. By arranging the function display area 30 in this way, even if the cutout 20 is cut and the take-out portion 25 is formed, the function display area 30 is displayed without being divided and maintained in its original state. Is possible.

The lower end P30 of the function display area 30 is formed below the lower end P40 of the person display area 40 in the vertical direction of the package 5.

Here, the take-out portion 25 is formed in the corner portion A from the upper end portion toward the lower direction. Therefore, when a consumer takes out the absorbent article 1 from the taking-out part 25 of the package 5, it is taken out from the absorbent article 1 located in the upper part. That is, as the absorbent article 1 is taken out from the package 5, the package 5 is deformed so as to be crushed in order from the upper direction.

In the present embodiment, since the lower end P30 of the function display area 30 is formed below the lower end P40 of the person display area 40, even if the absorbent article 1 is taken out and the shape of the package 5 is crushed. The function display area 30 is less likely to be deformed. That is, the consumer can visually recognize the function display area 30 of the absorbent article 1 for a longer period when using the absorbent article 1.

Moreover, in the package 5, the absorbent article row 2 in a state of being stacked in three stages in the vertical direction of the package 5 is packaged. As shown in FIG. 3, in the package 5, a boundary portion between one absorbent article row 2 (for example, the second stage) and another absorbent article row 2 (for example, the first stage or the second stage). BL1 to BL2 are positioned above and below the face image 41a of the wearer image 41 in the vertical direction of the package 5. That is, in the package 5, the face image 41 a of the wearer image 41 is arranged within the range of the second absorbent article row 2 in the vertical direction of the package 5.

In the present embodiment, the wearer's face image 41a is an image representing a smiling state in which the wearer's face is laughed. Note that various methods can be used as a method of determining the smile state. As an example, there is a method of extracting feature point coordinates such as a mouth image and an eye image in the face image 41a in which a feature appears most in the smiling state, and determining whether or not the smiling state.

Here, an example of the determination method will be described with reference to FIG. FIG. 4 shows a partially enlarged view of the wearer's face image 41a. As shown in FIG. 4, feature point coordinates F1 to F4 of the contour portion of the mouth image, feature point coordinates F5 serving as the apex of the nose image, and feature point coordinates F6 to F9 of the eye image are extracted. The feature point coordinates F1 to F9 may be compared with the feature point coordinates in the expressionless state to determine whether or not the face is smiling. For example, in the case of a smiling state, a predetermined change is detected in the feature point coordinates F6 and F9 of the outer corner of the eye. Therefore, it is only necessary to determine whether or not it is a smiling state based on the detected amount of change. In addition to the above, it is a matter of course that the smile state may be determined using various image processing methods.

Further, in the present embodiment, the angle θ formed by the straight line along the wearer's line of sight in the face image 41a and the normal perpendicular to the package surface 10 is within a range of 30 degrees or less. Note that various methods can be used as a method of specifying the wearer's line-of-sight direction in the face image 41a. As an example, there is a method of specifying the gaze direction of the wearer in the face image 41a based on the position of the black eye image E included in the eye image.

An example of a method for calculating the line-of-sight direction will be described with reference to FIGS. FIG. 5A shows an example of an enlarged plan view of an eye image viewed from the front. FIGS. 5B to 5C show an enlargement along the left-right direction of the eyeball model based on the eye image. An example of a cross-sectional view is shown, and FIG. 5C shows an example of an enlarged side view along the vertical direction of an eyeball model based on an eye image. Specifically, as shown in FIG. 5A, the center coordinate Ep1 of the black eye image E is extracted from the eye image in the face image 41a, and the center coordinate Ep2 of the black eye image E when viewed from the front is estimated. An example of a method for estimating the center coordinate Ep2 of the black-eye image E when viewed from the front is, for example, a method of estimating the center of both end portions of the eyeball image including the white-eye image and the black-eye image as the center coordinate Ep2.

Subsequently, the center coordinate Ec of the wearer's eyeball is estimated based on the center coordinate Ep1 of the black eye image E, the center coordinate Ep2 of the black eye image E when viewed from the front, and the eyeball radius Er. Note that the eyeball radius Er is approximately constant at about 12 mm for an adult and about 8 mm at birth, and may be appropriately selected according to the age of the wearer.

In this way, the straight line EL passing through the center coordinate Ec of the eyeball and the center coordinate Ep1 of the black eye image E can be calculated as the straight line EL in the line-of-sight direction.

Here, the line-of-sight direction straight line EL shown in the example of FIG. 5B shows the left-right angle component along the left-right direction of the wearer's face, but the line-of-sight direction straight line EL is shown in FIG. As shown in Fig. 2, it also has a vertical angle component along the vertical direction of the wearer's face. That is, it should be noted that the line of sight line EL has an angle component on three-dimensional coordinates.

Note that the above-described method for calculating the straight line EL in the line-of-sight direction is merely an example. For example, the straight line EL in the line-of-sight direction may be calculated by further using coordinates on the contour of the black eye image E. Further, for example, a straight line in both the right and left gaze directions may be calculated, and an average value of both the gaze directions may be calculated as a straight line EL in the gaze direction. In addition to the above, it goes without saying that the straight line EL in the line-of-sight direction may be calculated using various image processing methods.

Further, as shown in FIG. 6, when the package surface 10 is a plane, the angle θ formed by the straight line EL in the line-of-sight direction and the normal NL perpendicular to the package surface 10 is within a range of 30 degrees or less. It should be noted that the angle θ is an angle on a three-dimensional coordinate. For example, the angle in the vertical direction (XZ plane) as well as the horizontal direction (XY plane) is preferably within a range of 30 degrees or less. The angle θ is preferably as small as possible, and more preferably within a range of 5 degrees or less.

In this embodiment, it is preferable that the wearer's face direction in the face image 41a and the wearer's line-of-sight direction in the face image 41a have a target relationship. Such a symmetrical relationship will be described with an example. For example, when the wearer's face direction faces the right direction in the left and right direction of the wearer, the wearer's line-of-sight direction preferably faces the left direction of the wearer's left and right direction. In addition, when the wearer's face direction is directed downward in the wearer's vertical direction, the wearer's line-of-sight direction is preferably directed toward the wearer's vertical direction. In addition, the direction which combined the up-down direction and the left-right direction may be sufficient, for example, when a wearer's face direction has faced the wearer's upper right direction, a wearer's gaze direction is a wearer's gaze direction. It is preferable to face the lower left direction.

It should be noted that various methods can be used as a method of specifying the wearer's face direction in the face image 41a. As an example, as shown in FIG. 4, there is a method of specifying the face direction of the wearer in the face image 41a based on the feature point coordinates.

Specifically, as shown in FIG. 4, feature point coordinates F5 that are the vertices of the nose image and feature point coordinates F7 and F8 of the eye image are extracted. At this time, it is preferable that the extracted feature point coordinates are coordinates of a portion with little change in accordance with the face state. In addition, normals perpendicular to the plane specified by these feature point coordinates F5, F7, and F8 are straight lines along the face direction.

Moreover, in this embodiment, when based on the straight line specified by the above-mentioned method, the inclination direction of the straight line along the wearer's face direction with respect to the normal line perpendicular to the package plane 10 direction, and the wearer's face It is preferable that the straight inclination direction along the line-of-sight direction is inclined in the opposite direction with respect to the normal line perpendicular to the front direction.

(Function and effect)
The package 5 of the absorbent article 1 according to the present embodiment has a first side surface 11 constituting the package surface 10. The package surface 10 has a function display area 30 for displaying the function of the absorbent article 1, a wearer image 41 representing a wearer, and a person display area 40 including an assistant image 42 representing an assistant. Is provided. Therefore, the consumer (for example, mother) can recognize the function of the absorbent article 1 by the function displayed in the function display area 30. Furthermore, since it is possible to display a specific state (for example, a state where the assistant is holding the wearer) by the wearer image 41 and the assistant image 42 on the package surface 10, it is possible for the consumer. It is also possible to improve purchase intention by associating a specific image (for example, a gentle image).

In addition, since the image quality of the wearer image 41 is higher than the image quality of the assistant image 42 on the package surface 10, the consumer who has viewed the package surface 10 visually recognizes the wearer image 41 rather than the assistant image 42. It becomes easy to do. Therefore, the consumer can intuitively recognize the main point of what growth stage the subject of the absorbent article 1 is by wearing the wearer image 41. . That is, since it becomes easy for a consumer to intuitively recognize what kind of growth stage the wearer targeted by the absorbent article 1 is, it is also possible to prevent the diaper to be purchased from being mistakenly recognized. it can.

Thus, according to the package 5 of the absorbent article 1, the absorbent article 1 is provided to the consumer (for example, mother) while improving the willingness to purchase by displaying the wearer and the assistant. It is possible to intuitively recognize the intended wearer at the growth stage.

Here, in the general package, the absorbent article row 2 in which a plurality of absorbent articles are bundled is packaged in a stacked state. Moreover, the package is packaged in a row of absorbent articles stacked in a plurality of stages, so that a constant internal pressure is maintained, and the package surface 10 is difficult to deform.

However, in the boundary portions BL1 to BL2 between the one absorbent article row 2 and the other absorbent article row 2, the internal pressure of the package 5 is lower than the other portions. Conventionally, the boundary portions BL1 and BL2 may be positioned in the face image 41a of the wearer image 41 in the vertical direction. In such a case, the face image 41a of the wearer image 41 is deformed and worn. The face image 41a of the person image 41 becomes difficult to visually recognize. That is, in the package according to the conventional technology, it may be difficult to intuitively recognize the main point of what kind of growth stage the absorbent article 1 is intended for the wearer. The person could mistakenly recognize the diaper to be purchased.

The package 5 according to the present embodiment wraps the absorbent article row 2 in a state of being stacked in three stages in the vertical direction of the package 5. In the package 5, the boundary BL 1 of the absorbent article row 2 is positioned above the face image 41 a of the wearer image 41 in the vertical direction of the package 5, and the boundary BL 1 is the face of the wearer image 41. It is located below the image 41a. By arrange | positioning in this way, it can prevent that the face image 41a of the wearer image 41 is arrange | positioned in the boundary part BL1 to BL2 of the absorbent article row | line | column 2 with a low internal pressure among the whole surface of the package surface 10. FIG. That is, according to the package 5, the face image 41 a of the wearer image 41 is deformed even if a part of the package surface 10 is deformed due to the deformation of the boundary portions BL1 to BL2 of the absorbent article row 2. Can be prevented.

Thus, according to the package 5, it is possible to make a consumer (for example, a mother) more intuitively recognize the wearer targeted by the absorbent article 1.

In general, the absorbent article 1 has a plurality of sizes (for example, S size, M size, and L size) according to the degree of growth of the wearer. In the package 5, it is preferable to change the image displayed in the person display area 40 so that the wearer targeted by the absorbent article 1 can be identified according to the degree of growth of the wearer.

For example, when the wearer targeted by the absorbent article 1 is a newborn, the newborn baby of the wearer does not develop muscles around the neck (so-called neck is not sitting). In such a case, the wearer image 41 is preferably an image in a state where the wearer is held.

When the wearer targeted by the absorbent article 1 is a child who has grown more than a newborn baby and muscles around the neck are developed (so-called neck is sitting), the wearer image 41 is displayed by the wearer. It is preferable to use an image in a sitting state or an image in a four-sided state using both hands and feet. Furthermore, when the wearer targeted by the absorbent article 1 is a child that can stand on his / her foot, the wearer image 41 is preferably an image in a state where the wearer is standing. Thus, in the package 5, it is preferable to change the image displayed in the person display area 40 so that the size of the wearer targeted by the absorbent article 1 can be identified.

Here, in general, when a person visually observes a specific object, the person tends to recognize the left side of the specific object because he or she focuses on the left side of the specific object. According to the package 5 according to the present embodiment, the face image 41a of the wearer image 41 is arranged on the left side of the center line WCL in the left-right direction of the package 5, and thus for the consumer (for example, mother) Thus, the wearer targeted by the absorbent article 1 can be more intuitively recognized.

Further, in the package 5, the wearer's face image 41a is an image representing a smiling state in which the wearer's face is laughed. According to the package 5, it is easy for the consumer to associate a specific image (for example, a gentle image), and the effect of retaining the image is high. As a result, it is considered that a customer who has visually recognized the package 5 has an increased desire to use the absorbent article 1 packaged in the package 5. As described above, according to the package 5, not only the wearer targeted by the absorbent article 1 can be intuitively recognized, but also the willingness to purchase can be improved.

Further, in the present embodiment, the angle θ formed by the straight line NL along the wearer's line-of-sight direction in the face image 41a and the normal NL perpendicular to the package surface 10 is within a range of 30 degrees or less. Here, when the person visually recognizes the face image of the person, the more attention is given to the face image 41a or the face image 41a is stored as the line of sight of the face image is directed to the person. It is considered.

Further, if the consumer is at a position separated by a distance Ad in the direction along the normal line NL of the package surface 10 and within the range of the width Aw centered on the direction along the normal line NL of the package surface 10, It is considered that the face image 41a on the package surface 10 is visible. The distance Ad is preferably 1.7 m, for example, and the width Aw is preferably 1 m.

Considering such points, in the present embodiment, the straight line EL along the wearer's line-of-sight direction has a relationship of an angle θz (= tan ⁻¹ (Aw / Ad)) from the normal line NL of the package surface 10. It is set to a range of 30 degrees or less so as to satisfy.

As described above, according to the package 5, the angle θ formed by the straight line EL along the line-of-sight direction and the normal NL is within a range of 30 degrees or less, so that the consumer can use the normal NL of the package surface 10. When the package surface 10 is visually recognized from a position separated by a distance Ad in the direction along the width A and within a range of the width Aw, the effect of causing the consumer to pay attention to the face image 41a, and the face image The effect of storing 41a can be enhanced.

Therefore, according to the package 5, it is possible to make a consumer easily associate a specific image (for example, a gentle image), and to enhance the effect of retaining the image. That is, according to the package 5, it is possible not only to intuitively recognize the wearer targeted by the absorbent article 1, but also to improve the purchase motivation.

In this embodiment, the wearer's face direction in the face image 41a and the wearer's line-of-sight direction in the face image 41a may have a symmetrical relationship. Even in such a configuration, in order to achieve the same effect as the straight line along the line-of-sight direction described above, not only the consumer can intuitively recognize the wearer targeted by the absorbent article 1 but also the purchase It is also possible to improve motivation.

Here, it should be noted that in the package 5 according to the present embodiment, both the face direction and the line-of-sight direction of the wearer in the face image 41a are considered.

Note that only one of the face direction and the line-of-sight direction may be considered, but it is more preferable to consider both. This is due to the following reason. For example, the effect of making a consumer easily associate a specific image (for example, a gentle image), the effect of directing attention, the effect of memorizing, the effect of retaining an image, etc. It is thought that the effect can be enhanced. That is, as shown in FIG. 7, it is preferable that both the face direction and the line-of-sight direction of the wearer in the face image 41 a are in the direction perpendicular to the package plane 10.

Thus, according to the package 5 according to the present embodiment, the wearer targeted by the absorbent article 1 can be intuitionally given to the consumer by considering the relationship between the face direction and the line-of-sight direction. This makes it possible to not only make them aware, but also to improve purchase motivation.

[Second Embodiment]
Next, a second embodiment of the present invention will be described.

In the embodiment described above, the case where the package surface 10 is the first side surface 11 has been described as an example. However, the package surface 10 includes the first side surface 11 and another surface adjacent to the first side surface 11. It may be configured to include. Specifically, in the present embodiment, the package surface 10 includes a first side surface 11 and a first top surface 15a.

Moreover, in this embodiment, as shown in FIG. 1 thru | or 2, the wearer image 41 is provided in the 1st side surface 11, and the assistant image 42 is provided over the 1st side surface 11 and another surface. It has been. Specifically, the assistant image 42 is disposed across the first side surface 11 and the first top surface 15a.

According to the package 5 according to the present embodiment, the assistant image 42 is arranged over the first side surface 11 and the first top surface 15a, that is, two surfaces orthogonal to each other. Display is possible. Moreover, since the assistant image 42 is arranged over two surfaces, even if the image quality of the assistant image 42 is further lowered, it is possible to identify that the assistant image 42 is an assistant. Can be displayed.

[Other embodiments]
Although the contents of the present invention have been disclosed through the embodiments of the present invention as described above, it should not be understood that the descriptions and drawings constituting a part of this disclosure limit the present invention. From this disclosure, various alternative embodiments, examples, and operational techniques will be apparent to those skilled in the art.

For example, in the above-described embodiment, the absorbent article 1 has been described by taking as an example the case where the newborn is intended for the wearer, but it is intended for various wearers such as infants and infants. It may be a thing.

In the above-described embodiment, the case where the package surface 10 is configured by the first side surface 11 or the first side surface 11 and the first top surface 15a has been described as an example. The third side surface 13 or the third side surface 13 and the second top surface 15b may be used. That is, the package surface 10 may be configured to include the widest surface of the package 5 formed in a hexahedron.

Thus, it goes without saying that the present invention includes various embodiments that are not described herein. Therefore, the technical scope of the present invention is determined only by the invention specifying matters according to the scope of claims reasonable from the above description.

The entire contents of Japanese Patent Application No. 2011-270740 (filed on Dec. 09, 2011) and Japanese Patent Application No. 2012-022567 (filed on Feb. 3, 2012) are incorporated herein by reference. Built in.

It is possible to provide a package of absorbent articles capable of intuitively recognizing the wearer targeted by the absorbent article while displaying the wearer and the assistant.

DESCRIPTION OF SYMBOLS 1 ... Absorbent article, 5 ... Package, 10 ... Package surface, 11 ... 1st side surface, 12 ... 2nd side surface, 13 ... 3rd side surface, 14 ... 4th side surface, 15 ... Top surface, 15a ... 1st top surface 15b ... second top surface, 16 ... bottom surface, 17 ... grip part, 25 ... extraction part, 30 ... function display area, 31 to 32 ... character display area, 33 to 35 ... graphic display area, 40 ... person display area, 41 ... Wearer image, 41a ... Face image, 41b ... Torso image, 42 ... Auxiliary image, 50 ... Name area, 510 ... Package surface, 520 ... Product name, 531 to 534 ... Function display area, 541 ... Wearer image 542 ... assistant image, A ... corner, HCL, WCL ... center line, P30 ... lower end, P40 ... lower end, F1 to F9 ... feature point coordinates, Ep1 ... center coordinates, Ep2 ... center coordinates, Ec ... center coordinates, E ... Black eye image, EL ... Line, NL ... straight line

Claims

An absorbent article package comprising an absorbent article and a package bag for packaging the absorbent article,
On the package surface,
A function display area for displaying the function of the absorbent article;
A person display area including a wearer image representing a wearer of the absorbent article and an assistant image representing the wearer's assistant;
Is provided,
The package of an absorbent article, wherein the image quality of the wearer image is higher than the image quality of the assistant image.
The package is packaged in a state where a plurality of absorbent article bundles of the absorbent articles are stacked in a plurality of stages in the vertical direction of the package,
The wearer image includes a face image showing the wearer's face,
The boundary part between one absorbent article row and another absorbent article row is located above and below the face image in the vertical direction of the package. Absorbent article package.
The package is formed into a hexahedron by wrapping the row of absorbent articles stacked in a plurality of stages,
The package surface includes a side surface and another surface adjacent to the side surface,
The absorbent article package according to claim 1, wherein the auxiliary image is provided across the side surface and the other surface.
The said wearer image is arrange | positioned in the position containing the center of the up-down direction of the said package, The package of the absorbent article as described in any one of Claims 1-3 characterized by the above-mentioned.
The package surface is further provided with a name region representing the product name of the absorbent article,
The package of the absorbent article according to any one of claims 1 to 4, wherein at least a part of the name region overlaps the assistant image.
The lower end of the function display area is arranged below the lower end of the person display area in the up-down direction of the package, according to any one of claims 1 to 5. Absorbent article package.
On the side surface, a notch forming a take-out portion for taking out the absorbent article is formed along the vertical direction of the package,
The notch is formed on one side of the center in the left-right direction of the package,
The said face image is provided in the other side rather than the center in the left-right direction of the said package, The package of the absorbent article as described in any one of the Claims 1 thru | or 6 characterized by the above-mentioned.
The package of an absorbent article according to claim 7, wherein the function display area is provided on the other side of the center in the left-right direction of the package.
The wearer image includes a face image showing the wearer's face,
The package of an absorbent article according to any one of claims 1 to 8, wherein the face image is an image representing a smile state in which the wearer's face is laughed.
The wearer image includes a face image showing the wearer's face,
The angle formed by a straight line along the line-of-sight direction of the wearer in the face image and a normal line perpendicular to the surface of the package is within a range of 30 degrees or less. An absorbent article package according to claim 1.
The wearer image includes a face image showing the wearer's face,
The package of the absorbent article according to claim 10, wherein the face direction of the wearer in the face image and the line-of-sight direction of the wearer in the face image have a symmetrical relationship.