JP2021169331A - Package - Google Patents

Abstract

To provide a package that enables a visual line of a consumer to be guided to a function display of an absorbent article that is relatively inconspicuous in comparison with other displays.SOLUTION: A package includes absorbent articles in any one kind of size of a plurality of kinds of sizes, of absorbent articles lined-up in the plurality of kinds of sizes different from each other, in which a product-name display and a common character display are arranged in a same product-group identification information display region set in the package, and a function display is arranged in a function information display region set in a position different from the position of the same product-group identification information display region. A non-common character display is arranged in a vision guidance display region set between the same product-group identification information display region and the function information display region.SELECTED DRAWING: Figure 2

Description

The present invention relates to a package containing an absorbent article.

Absorbent articles such as disposable diapers, urine pads, and sanitary napkins are provided with an absorber that absorbs liquids such as urine and body fluids. These absorbent articles are packaged in packages having various designs (see, for example, Patent Document 1).

Japanese Unexamined Patent Publication No. 2019-214427

Since absorbent articles are worn by humans, products of various sizes are usually lined up as products. Then, the consumer selects and purchases an absorbent product having a desired size from the products lined up in the store.

By the way, an absorbent article having a lineup of various sizes is usually given a product name display or a character indicating a product name commonly used for the absorbent articles of each size to the packaging body. Further, since the absorbent article is worn by a person, it is always required to improve the breathability and the absorbent capacity in order to improve the wearing feeling. Therefore, the packaging body containing the absorbent article is provided with a function display for appealing various functions such as breathability and absorbent capacity of the absorbent article to the consumer. Such a function display is usually provided at a position that is less conspicuous than the product name display or the character. Therefore, even if the function of the absorbent article is displayed, the function of the absorbent article cannot be sufficiently appealed to the consumer.

Therefore, an object of the present invention is to provide a package capable of guiding a consumer's line of sight to a functional display of an absorbent article that is relatively less noticeable than others.

In order to solve the above problems, in the present invention, a non-common character display is provided between the same product group identification information display area where the product name display and the common character display are arranged and the function information display area where the function display is arranged. I decided to set the visual guidance display area to place.

Specifically, the present invention is a package containing an absorbent article of any one of the plurality of sizes in a lineup of absorbent articles of a plurality of different sizes, which is common to the lineup. The product name display that represents the product name used for the product, the common character display that represents the common character that is commonly used for the packaging of absorbent articles of each size among the predetermined character group that is commonly used in the lineup, and the predetermined character. Among the group, the product name display and the common character display are provided with a non-common character display that represents a non-common character that is not commonly used in the packaging of absorbent articles of each size and a function display that represents the function of the product. , It is arranged in the same product group identification information display area set on the package, and the function display is arranged in the function information display area set at a position different from the same product group identification information display area, and is not. The common character display is arranged in a visual guidance display area set between the same product group identification information display area and the function information display area.

The functional information display area may be set below the same product group identification information display area.

Further, the non-common character display may be arranged at a position closer to the function display than the common character display.

In addition, the common character display and the non-common character display have a design that can recall the flight form, and as the size of the absorbent article contained in the package increases, the ground shown at the bottom of the package. The display position may be moved from the background of the package to the background of the sky shown at the top of the package.

Further, the common character display may be arranged near the product name display.

Further, the common character display may be arranged at a certain interval from the product name display.

Further, the common character display and the non-common character display may be designed to visually move toward the front as the size of the absorbent article contained in the package increases.

Further, the common character display and the product name display are arranged on the front surface of the package, and may be arranged so as to occupy an area of 40% or more on the front surface.

Further, the product name display, the common character display, the non-common character display, and the function display may be arranged on two or more surfaces of the package.

According to the present invention, it is possible to guide a consumer's line of sight to a functional display of an absorbent article that is relatively less noticeable than others.

FIG. 1 is an external perspective view of a package containing an absorbent article. FIG. 2 is a schematic view of a display area set on the surface of the main body of the package. FIG. 3 is a diagram showing a first example of a package design. FIG. 4 is a diagram showing a second example of the design of the package. FIG. 5 is a diagram showing a third example of the design of the package. FIG. 6 is a diagram showing a fourth example of the design of the package.

Hereinafter, the absorbent article according to the embodiment of the present invention will be described with reference to the drawings. The configurations of the following embodiments are examples, and the present invention is not limited to the configurations of these embodiments.

<Embodiment>
FIG. 1 is an external perspective view of a package containing an absorbent article. Examples of the absorbent article contained in the package 1 include pants-type diapers for infants and adults, tape-type diapers, and various other absorbent articles.

The package 1 is a bag formed by processing a film, and has a substantially rectangular parallelepiped appearance in a state where the main body 2 is filled with an absorbent article which is an inclusion. Further, the package 1 is provided with a string-shaped grip portion 3 on the upper portion of the main body 2 so that the consumer can easily carry the package 1. In FIG. 1, the front surface of the package 1 is the front side of the paper surface, the right side surface of the package body 1 is the right side of the paper surface, the left side surface of the package body 1 is the left side surface of the paper surface, the top surface of the package body 1 is the upper side of the paper surface, and the package body 1 It is shown so that the bottom surface is on the lower side of the paper surface. Then, FIG. 1 shows a state in which the package 1 is viewed from a slightly upper right side of the front surface. Therefore, in FIG. 1, the front surface, the right surface, and the top surface of the package 1 are shown, and the rear surface, the left surface, and the bottom surface of the package 1 are not shown. Further, in FIG. 1, since the package 1 in a state in which the main body 2 is filled with a specified amount of absorbent articles is shown, the main body 2 has a substantially rectangular parallelepiped appearance. When the package is torn and the absorbent article is taken out from the main body 2, the package 1 is in a partially or completely withered form. Therefore, in the present embodiment, the internal capsule means a package 1 in a state in which a specified amount of absorbent articles are filled and sealed in the main body 2, and does not include the opened package 1.

The package 1 of the present embodiment has a product name display indicating a product name, a size display indicating the size of the contained absorbent article in characters, and a functional display indicating the function of the contained absorbent article. , Various designs such as characters and backgrounds such as animation are provided. Here, the character includes a person, an animal, a robot, and various other pictures and photographs. For example, if you are a person who appears in animation, you have anthropomorphized bacteria such as edible round anpan bread and other various types of bread that appear in a specific animation series, such as humanoid creatures and harmful germs. Includes humanoid creatures and various other people.

Then, in the package 1 of the present embodiment, the display on the surface is arranged as follows in order to guide the consumer's line of sight to the functional display of the absorbent article which is relatively inconspicuous than the others. That is, in the package 1 of the present embodiment, in the absorbent articles lined up in a plurality of different sizes, the product name display indicating the product name commonly used in the lineup and the product name display commonly used in the lineup are used. Of the predetermined character group, the same product group identification information display area for arranging the common character display representing the common character commonly used for the packaging of the absorbent article of each size, and the function information display for arranging the function display. A visual guidance display area is set between the area and the non-common character display.

Here, the same product group identification information display area is provided with a display indicating that the package group of the absorbent articles lined up in a plurality of sizes is the same product in which the sizes of the absorbent articles are staggered. Area for. Further, the functional information display area is an area for providing a display indicating the function of the absorbent article contained in the package. Further, the visual guidance display area is an area for providing a display for guiding the line of sight of the consumer who sees the package from the same product group identification information display area to the function information display area.

Specifically, for example, by designing as follows, the consumer's line of sight is guided to the function display provided on the package 1.

FIG. 2 is a schematic view of a display area set on the surface of the main body 2 of the package 1. FIG. 2 shows any one of the four side surfaces (front surface, rear surface, left surface, right surface) of the main body portion 2 of the package body 1, but for ease of understanding, the main body portion 2 You may think that it shows the front. The upper side of the paper surface of FIG. 2 is the upper side of the main body portion 2, and the lower side of the paper surface of FIG. 2 is the lower side of the main body portion 2.

Which of the four sides of the main body 2 is regarded as the front depends on the subjectivity of the person who sees the package 1, but the side on which the product name display BN and the common character display MC are displayed most. Is generally considered to be the front. Then, when the package 1 is placed as a product in the store, it is usually displayed so that the front surface faces the direction in which the customer can easily see it. Therefore, in the present embodiment, the description is made on the premise that the product name display BN and the common character display MC are arranged in front of the package body 1, but the package body 1 packages the product name display BN and the common character display MC. It may be arranged on a surface other than the front surface of the body 1. Further, in the present embodiment, the description will be made on the premise that the printed matter illustrated in FIGS. 2 and later is provided on the front surface of the main body 2 which is the front side on the paper surface of FIG. It is not limited. The printed matter illustrated in FIGS. 2 and 2 may be provided on the top surface, which is the upper surface of the paper surface of FIG. 1, or may be provided on another surface. Further, the printed matter illustrated in FIGS. 2 and 2 may be provided on two or more of the six surfaces of the main body 2. Further, the printed matter illustrated in FIGS. 2 and 2 is illustrated in the case where the printed matter is provided on a vertically long surface. For example, the package 1 shown in FIG. 1 is placed horizontally with the top surface and the bottom surface on the left and right sides. May be provided on a horizontally long surface so that the printed matter can be read normally.

In the package 1 of the present embodiment, as shown in FIG. 2, the function information display area RK in which the function display KH is arranged is the same product group identification information display area in which the product name display BN and the common character display MC are arranged. It is set under RD. A visual guidance display area RS in which the non-common character display SC is arranged is provided between the same product group identification information display area RD and the function information display area RK. Therefore, the non-common character display SC is arranged at a position closer to the function display KH than the common character display MC. Further, the common character display MC will be arranged near the product name display BN.

In FIG. 2, the same product group identification information display area RD is arranged on the upper left side, but the same product group identification information display area RD is not limited to such a form. The same product group identification information display area RD may be set evenly on the left and right sides of the upper half of the package 1, or may be set on the upper right side of the package 1, for example. The functional information display area RK and the visual guidance display area RS can be set at appropriate positions according to the form of the same product group identification information display area RD.

Hereinafter, an example of the package 1 to which the above design is applied will be described. Since absorbent articles are worn by humans, products of various sizes are lined up as products. Then, the package 1 contains an absorbent article of a specific size. The various indications such as the design and characters provided on the surface of the package 1 are slightly different depending on the size of the absorbent article to be included. Therefore, in this embodiment, the packaging body 1 constituting the packaging body group of the pants-type diaper for infants, which has a lineup of four sizes, will be illustrated. In this embodiment, characters appearing in a specific popular animation series are adopted for the appearance design of the package 1. Then, the main character that appears as the main character in the popular animation series is commonly adopted for the packaging body 1 of each size, and the sub-characters that appear as supporting characters in the popular animation series are adopted for the packaging body 1 in turn for each size. do.

FIG. 3 is a diagram showing a first example of the design of the package 1. Further, FIG. 4 is a diagram showing a second example of the design of the package 1. Further, FIG. 5 is a diagram showing a third example of the design of the package 1. Further, FIG. 6 is a diagram showing a fourth example of the design of the package 1. FIG. 3 shows the design of the front surface of the package S1 having the smallest size of the absorbent article to be included in the package group of the present embodiment. Further, FIG. 4 shows the design of the front surface of the package S2, which has the second smallest size of the absorbent article to be included in the package group of the present embodiment. Further, FIG. 5 shows the design of the front surface of the package S3, which has the third smallest size of the absorbent article to be included in the package group of the present embodiment. Further, FIG. 6 shows the design of the front surface of the package S4 having the largest size of the absorbent article to be included in the package group of the present embodiment.

As can be seen by comparing FIGS. 3 to 6, in the packaging body group of this embodiment, the brand name 4, the product name 5, the size display 6, the function display 7, and the main are displayed on the front surfaces of the packaging bodies S1 to S4. A character 8, a sub-character 9, a sky background 10, and a land background 11 are provided. The product name 5 corresponds to an example of the product name display BN shown in FIG. Further, the main character 8 corresponds to an example of the common character display MC shown in FIG. Further, the sub-character 9 corresponds to an example of the non-common character display SC shown in FIG. Further, the function display 7 corresponds to an example of the function display KH shown in FIG.

The brand name 4 is the name of the brand used for all absorbent articles in the manufacturer of the package 1. Further, the product name 5 is a name of a product commonly used by a manufacturer of the package 1 for a series of absorbent articles specialized for a specific generation or application. Therefore, the brand name 4 and the product name 5 are arranged near the upper part of the front surface of the main body portion 2 which is particularly conspicuous in the package 1.

The size display 6 represents the size of the absorbent article contained in the package 1. On the front surface of the package 1, the brand name 4, the product name 5, the main character 8, and the sub character 9, which are necessary for exerting the advertising function and the discriminating power of the product, are arranged relatively large, and the consumer's willingness to purchase is arranged. Need to be increased. Therefore, the size display 6 having a low effect of increasing the purchase motivation of the product is arranged toward the corner of the main body 2 of each package 1. Then, for example, the size display 6 provided on the package S1 containing the smallest size absorbent article in the lineup of four sizes of the package group indicates that it is M size and 58 absorptions. It is described that the sex article is included. Further, for example, the size display 6 provided on the package S2 containing the second smallest size absorbent article in the lineup of four sizes of the package group indicates that it is L size and 44 pieces. It is described that the absorbent article of is included. Further, for example, the size display 6 provided on the package S3 containing the third smallest size absorbent article in the lineup of four sizes of the package group indicates that it is Big size and 38 pieces. It is described that the absorbent article of is included. Further, for example, the size display 6 provided on the package S4 containing the largest size absorbent article in the lineup of four sizes of the package group indicates that the size is larger than that of Big26. It is described that individual absorbent articles are included.

The function display 7 displays the function of the absorbent article commonly used in the packaging body group, and explains the breathability of the absorbent article with characters and figures. On the front surface of the package 1, the brand name 4, the product name 5, the main character 8, and the sub character 9, which are necessary for exerting the advertising function and the discriminating power of the product, are arranged relatively large, and the consumer's willingness to purchase is arranged. The function display 7 is arranged toward the corner of the main body 2 of each package 1 as in the size display 6.

The main character 8 is a main character commonly adopted for the package 1 of each size lined up in the package group. As can be seen by comparing FIGS. 3 to 6, the same character in which only the poses are staggered is shown as the main character 8 in each of the packages S1 to S4.

The sub-character 9 is a sub-character that is alternately adopted for each size in each size lined up in the package group. As can be seen by comparing FIGS. 3 to 6, the sub-characters 9 provided in the package 1 of each size show different characters for each size. Therefore, although the sub-character 9 is an inseparable character that appears together with the main character 8 in a specific animation series, it can be said that the visual impression is weaker than that of the main character 8.

The empty background 10 is a part of the background commonly illustrated on the front surface of the main body 2 of each package 1, and is mainly provided near the upper part of the front surface of the main body 2. Further, the land background 11 is a part of the background commonly illustrated on the front surface of the main body 2 of each package 1, and is mainly provided near the lower portion of the front surface of the main body 2. The sky background 10 is illustrated so that the depth of blue increases toward the sky. Further, on the background 10 of the sky, white objects in the image of clouds floating in the sky are discretely illustrated. On the other hand, in the background 11 of the land, a green earth that imaged the land is illustrated. By arranging the sky background 10 and the land background 11 on the background of the main character 8 and the sub character 9, the consumer who sees the package 1 can see that the main character 8 and the sub character 9 are in a refreshing outdoor environment. Can be felt.

Then, the product name 5 and the main character 8 are arranged in the same product group identification information display area RD as described above. Further, the function display 7 is arranged in the function information display area RK set under the same product group identification information display area RD. Then, the sub-character 9 is arranged in the visual guidance display area RS set between the same product group identification information display area RD and the function information display area RK. Further, the same product group identification information display area RD, the visual guidance display area RS, and the functional information display area RK are set at the same positions in all of the packages S1 to S4. Therefore, in the packaging body 1 of the present embodiment, in any of the packaging bodies S1 to S4, the same product group identification information display area in which the brand name 4, the product name 5, and the main character 8 that exert the discriminating power of the products are arranged is arranged. Consumers' eyes are focused on RD. Next, the consumer's line of sight shifts to the sub-character 9, which is less noticeable than the main character 8. A function display 7 arranged in the function information display area RK is provided near the visual guidance display area RS in which the sub-character 9 is arranged. Therefore, the function display 7 arranged in the function information display area RK is easily visible to the eyes of the consumer who has moved his / her line of sight from the same product group identification information display area RD to the visual guidance display area RS. Therefore, the consumer who sees the package 1 pays attention to the function display 7 which is relatively inconspicuous on the surface of the package 1.

In the case of the package 1 of the present embodiment, the consumer's attention can be guided from the product name 5 or the main character 8 to the function display 7 via the sub character 9 by the sub character 9 in this way. Therefore, even if the attention of the person who sees the package 1 is difficult to reach the function display 7, it is difficult for the consumer to overlook the display of the function display 7.

Further, in the package 1 of the present embodiment, in any of the packages S1 to S4, an arrow is provided on the function display 7 to intuitively feel that the air permeability of the absorbent article contained therein is improved. ing. Then, a sub-character 9 having a design that gives an image of an upward jumping feeling is arranged at the tip of the direction indicated by the arrow of the function display 7. Therefore, due to the synergistic effect of the visual sense of direction indicated by the arrow of the function display 7 and the visual upward jumping feeling given by the sub-character 9, the consumer who sees the package 1 functions with the sub-character 9. Unconsciously feel the visual relevance to the display 7. Therefore, the attention of the consumer can be effectively guided from the sub-character 9 to the function display 7.

Further, in the case of the package 1 of the present embodiment, the function display 7 is arranged relatively smaller on the front surface of the main body 2 than the product name 5 and the main character 8 which occupy an area of 40% or more. Even so, the visual sense of direction indicated by the arrow of the function display 7 is improved by the synergistic effect with the visual upward jumping feeling given by the sub-character 9. Therefore, for example, the product name 5, the main character 8, and the sub character 9 occupy an area of 50% or more on the front surface of the main body 2, whereas the function display 7 occupies an area of 10% or less. Even when the attention of the person who sees 1 is difficult to reach the function display 7, it is easy for the consumer to intuitively feel the improvement of the function of the function display 7.

Further, as can be seen from any of FIGS. 3 to 6, in the packaging body 1 of the present embodiment, the sub-character 9 is raised from the background 11 on the land and seems to fly toward the background 10 in the sky. Is illustrated in. In particular, the package S4 has a design reminiscent of a state in which the sub-character 9 is flying together with the main character 8. Further, as can be seen by comparing the packaging bodies S1 to S4 shown in FIGS. 3 to 6, in the packaging body group composed of the packaging bodies 1 of each size, the size of the absorbent article contained therein is large. As it grows larger, the main character 8 standing on the land background 11 jumps with one leg raised and gradually takes off toward the sky background 10, showing how the main character 8 gradually takes off. The design is reminiscent of it. Further, as the size of the contained absorbent article increases, the attitude of the main character 8 changes from the attitude at takeoff to the attitude of horizontal flight, that is, the attitude of the main character 8 gradually tilts sideways. Therefore, the person who sees the package 1 feels a sense of unity between the main character 8 and the sub character 9. Since the sub-character 9 is shown to be relatively smaller than the main character 8, the line of sight of the person who sees the package 1 naturally moves from the main character 8 to the sub-character 9. Therefore, the line of sight of the person who sees the package 1 naturally moves from the main character 8 to the function display 7 via the sub character 9 with the help of the dynamic feeling of the main character 8 and the sub character 9.

The main character 8 and the sub character 9 may be illustrated with, for example, a cloak, blades, a propeller, a jet engine, and various other ascending means that further remind us of the flight form. For example, if the sub-character 9 shows such various ascending means, the person who sees the package 1 can jump upward to give the consumer a sense of improvement in the function that the arrow of the function display 7 gives to the consumer. Due to the synergistic effect with the sub-character 9 of the design that makes you imagine the feeling, you can feel it strongly.

Further, in the present embodiment, the main character 8 is integrally arranged with respect to the product name 5 at a substantially constant distance. Then, the sub-character 9 is arranged in the vicinity of the function display 7 or in a form partially overlapping the function display 7. Therefore, the eyes of the consumer who has moved from the main character 8 to the sub character 9 can easily go to the function display 7. Therefore, the attention of the consumer can be effectively guided from the product name 5 or the main character 8 to the function display 7 by the sub character 9.

It is preferable that the function display 7 and the sub-character 9 have similar colors. Here, the similar colors refer to colors that are adjacent to each other or colors that are relatively close to each other in the color wheel. Further, since the sub-character 9 is a humanoid creature, two or more colors are usually used. Therefore, the fact that the function display 7 and the sub-character 9 are similar colors means that the color of the portion having a relatively large area in the sub-character 9 is the same color as the main color of the function display 7. The part having a relatively large area in the sub-character 9 is likely to be a body part in the case of a humanoid creature, but may be a face part, an upper limb part, or other parts. .. If the function display 7 and the sub-character 9 are similar in color to each other, the visual sense of unity between the function display 7 and the sub-character 9 is enhanced. After seeing it, it is easy to move the line of sight to the function display 7 via the sub character 9.

Further, in this embodiment, the product name 5 and the main character 8 are designed using perspective so that they can be visually seen in front of the sub character 9. Therefore, a person who sees the package 1 can easily identify the product by the product name 5 and the main character 8 arranged in the same product group identification information display area RD. Then, the line of sight of the person who sees the package 1 can easily move from the main character 8 which is visually in the foreground to the function display 7 via the sub character 9.

MC ・ ・ Common character display SC ・ ・ Non-common character display BN ・ ・ Product name display KH ・ ・ Function display RD ・ ・ Same product group identification information display area RS ・ ・ Visual guidance display area RK ・ ・ Function information display area 1 ・・ Package 2 ・ ・ Main body 3 ・ ・ Grip part 4 ・ ・ Brand name 5 ・ ・ Product name 6 ・ ・ Size display 7 ・ ・ Function display 8 ・ ・ Main character 9 ・ ・ Sub character 10 ・ ・ Sky background 11・ ・ Land background S1, S2, S3, S4 ・ ・ Package

Claims (9)

A package containing an absorbent article of any one of the plurality of sizes in a lineup of absorbent articles of a plurality of different sizes.
A product name display that represents a product name commonly used in the lineup, and
Of the predetermined character group commonly used in the lineup, a common character display representing a common character commonly used in the packaging of absorbent articles of each size, and a common character display.
Of the predetermined character group, a non-common character display representing a non-common character that is not commonly used in the packaging of the absorbent articles of each size, and
With a function display showing the function of the product,
The product name display and the common character display are arranged in the same product group identification information display area set on the package.
The function display is arranged in a function information display area set at a position different from the same product group identification information display area.
The non-common character display is arranged in a visual guidance display area set between the same product group identification information display area and the function information display area.
Packaging body. The functional information display area is set below the same product group identification information display area.
The package according to claim 1. The non-common character display is arranged at a position closer to the function display than the common character display.
The package according to claim 1 or 2. The common character display and the non-common character display have a design reminiscent of a flight form, and are shown at the lower part of the package as the size of the absorbent article contained in the package increases. The display position is arranged so as to move from the background on the ground to the background in the sky shown at the top of the package.
The package according to any one of claims 1 to 3. The common character display is arranged in the vicinity of the product name display.
The package according to any one of claims 1 to 4. The common character display is arranged at a certain interval from the product name display.
The package according to any one of claims 1 to 5. The common character display and the non-common character display are designed to visually move toward the front as the size of the absorbent article contained in the package increases.
The package according to any one of claims 1 to 6. The common character display and the product name display are arranged on the front surface of the package, and are arranged so as to occupy an area of 40% or more on the front surface.
The package according to any one of claims 1 to 7. The product name display, the common character display, the non-common character display, and the function display are arranged on two or more surfaces of the package, respectively.
The package according to any one of claims 1 to 8.

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