JP2024045541A - Diaper packaging bag - Google Patents

Abstract

[Problem] To provide a diaper packaging bag that allows consumers to reliably determine that the diaper is the one they are looking for, and allows for greater freedom in design. [Solution] A diaper packaging bag that has a product type display section and a subject image display section on the same surface of the diaper packaging bag, the subject image display section having an area of 30% or less of the area of the same surface, the same or similar focus image display sections are provided near the product type display section and the subject image display section, respectively, the focus image display sections display facial expressions and actions, and the contrast between the focus image display section located near the product type display section and the surrounding color is stronger than the contrast between the focus image display section located near the subject image display section and the surrounding color. [Selected Figure] Figure 1

Description

The present invention relates to a packaging bag for diapers.

2. Description of the Related Art Packaging bags for absorbent articles such as diapers are designed to display patterns and the like for various purposes. For example, Patent Document 1 proposes a package in which a display area showing information regarding an absorbent article is arranged in a direction indicated by a character. Patent Document 2 proposes a technique in which the image of the wearer placed on the packaging bag is made clearer than the image of the assistant in order to intuitively recognize the image of the target wearer. Patent Document 3 proposes a package in which a display area for a main function among a plurality of functions that a diaper has is larger than a display area for sub-functions.

JP2018-122865A Japanese Patent Application Publication No. 2013-139294 JP2009-291254A

Conventionally, when purchasing diapers at a store, consumers check the information (brand name, target audience, size, etc.) printed on the packaging bag. For example, packaging bags for baby diapers are printed with the brand name, an image (photo or picture) of an infant wearing a diaper, a symbol indicating the size, etc., and consumers use this information to check whether the brand name is familiar and whether the size is what they are looking for. In particular, what consumers look at first is often the image of an infant wearing a diaper. Therefore, by displaying a large image of an infant, it is possible to indicate that the product is a specific diaper and to indicate the size of that diaper, etc.
However, in this case, the front of the packaging bag is mostly taken up with images of babies, and the brand name and the images of babies often overlap in part or in whole, limiting the freedom of design.
In view of the above, the present invention relates to a packaging bag for diapers which enables consumers to reliably determine that the diaper is the one they are looking for and which allows greater freedom in design.

The present invention includes a product type display section and a target person image display section on the same side of a diaper packaging bag, and the target person image display section has an area of 30% or less of the area of the same side, The same or similar focused image display section is provided in the vicinity of each of the product type display section and the target person image display section, the focused image display section has a facial expression and behavior display, and the focused image display section is provided in the vicinity of the product type display section. To provide a packaging bag for a diaper, in which the contrast between the image display section of interest arranged near the subject image display section and the surrounding color is stronger than the contrast between the image display section of interest arranged near the subject image display section and the surrounding color. .

The diaper packaging bag of the present invention allows consumers to be sure that the diaper is the one they are looking for, and allows for greater freedom in design.

1 is a plan view showing the arrangement of each display unit on the front surface of a packaging bag according to one embodiment of the present invention. FIG. 3 is a diagram illustrating an example of an outline pattern of a focused image display section. FIG. 13 is a diagram illustrating an example of a size display section.

Below, a preferred embodiment of the diaper packaging bag according to the present invention will be described with reference to the drawings.

FIG. 1 is a plan view showing an outline of the front surface of a packaging bag for baby diapers, as an example of a packaging bag for diapers (hereinafter, also referred to as a packaging bag).
When diapers are stored in the packaging bag 1, the packaging bag 1 forms a substantially rectangular parallelepiped having a front, rear, left side, right side, bottom, and top. In other words, the aforementioned surfaces of the packaging bag 1 refer to the respective surfaces of the outer surface of the package formed into a three-dimensional shape by enclosing diapers in the packaging bag 1. Each surface refers to an area that is visually partitioned when the packaging bag in the packaged state is viewed in plan. The aforementioned front surface is the surface that mainly appeals to consumers about the product.
1, in order to facilitate understanding of the arrangement of the display portions, detailed configuration of the packaging bag other than the surfaces of the three-dimensional shape is omitted. For example, folds, joints, etc. of the packaging bag are omitted.

As shown in FIG. 1, the packaging bag 1 has a product type display section 11, a target person image display section 12, and a focus image display section 13 arranged near them, all on the same surface. The "same surface" refers to one of the outer surfaces when the bag is made into a package, as described above. This same surface is preferably the front surface that promotes the product. In FIG. 1, the same surface is shown as the front surface. The up and down direction on this same surface is called the vertical direction H. On the front surface 2 shown in FIG. 1, the vertical direction H is the direction determined from the orientation of the product type display section 11 and the target person image display section 12, and is the direction connecting the top and bottom surfaces of the package. In this vertical direction H, the side relatively closer to the top surface is called the top, and the side relatively closer to the bottom surface is called the bottom. Below, each display section on this same surface will be explained.

The product type display section 11 is a display section located in one area within the same surface of the packaging bag 1.
The product type display section 11 has information that allows consumers to visually recognize the product type. For example, the product type display section 11 includes information indicating a product name (brand name). In addition to the product name, information indicating the type of diaper (tape type, pants type, etc.) may be included if necessary. The product type display section 11 may be a combination of the above information with one or more of other characters, symbols, figures, or pictures.
Region 3 of product type display section 11 can be defined as follows. When the front surface 2 of the packaging bag 1 is viewed from above, a rectangle is attached that touches the outer periphery of the product type display section 11. At this time, each side of the rectangle is made to be parallel to each side of the outer edge of the surface (front surface in FIG. 1) of the packaging bag 1. The area within the obtained rectangle is defined as area 3 of the product type display section 11, and the area of the obtained rectangle is defined as the area of the product type display section 11. The rectangle defining the area 3 of the product type display section 11 includes an upper line 31, a lower line 32, a left line 33, and a right line 34.
The product type display section 11 in FIG. 1 has the brand name "Merries", its pronunciation "Merry's", and the diaper type "pants" arranged in two rows. , has a configuration arranged in a substantially elliptical shape.

The subject image display section 12 is a display section located in one area within the same surface of the packaging bag 1.
The target person image display section 12 means a visual display of an infant wearing a diaper, which allows recognition of target age information. The subject image display section 12 may be a photographic image of an infant or a picture of an infant as long as it shows the infant wearing a diaper.
The diaper target age information is preferably displayed on the target person image display section 12 in terms of postures that infants of the target age can adopt. For example, a newborn baby may be in a sleeping position, a 6 month old may be in a sitting position, a 9 month old may be in a crawling position, and a 10 month old may be in a standing position. In FIG. 1, the diaper target age information is shown by an infant wearing a diaper and in a crawling position. This allows the consumer to recall diaper size information.
Area 4 of target person image display section 12 can be defined in the same manner as area 3 of product type display section 11 . The area within the obtained rectangle is defined as the area 4 of the subject image display section 12, and the area of the obtained rectangle is defined as the area of the subject image display section 12. The rectangle defining the area 4 of the subject image display section 12 includes an upper line 41, a lower line 42, a left line 43, and a right line 44.

Within the same plane of the packaging bag 1, the product type display section 11 and the subject image display section 12 are arranged at a distance from each other so as not to overlap. The arrangement of the product type display section 11 and the subject image display section 12 is not particularly limited as long as they do not overlap, but it is preferable that the side of the region 3 of the product type display section 11 on the subject image display section 12 side and the side of the region 4 of the subject image display section 12 on the product type display section 11 side are separated by 3 cm or more, and more preferably 5 cm or more. There is no particular limit to the upper limit, but 10 cm is preferable. In the arrangement shown in FIG. 1, it is preferable that the side 32 and the side 41 are within the above range.
With this arrangement, it is possible to provide the product type display section 11 and the target person image display section 12 separately, and to place other display sections or the like in the areas other than the product type display section 11 and the target person image display section 12. As a result, the design of the packaging bag 1 can be improved.

The attention image display unit 13 (13a, 13b) means a display unit that can appeal the image of the product to consumers through visual perception. There is no particular limitation as long as it is different from the subject image display unit 12 that shows the above-mentioned figure wearing a diaper. The attention image display unit 13 may be, for example, a picture or photo of a mascot character of a vehicle, food, plant, insect, human, animal, etc. (hereinafter referred to as living things, etc.). The attention image display unit 13 may be a mascot character that anthropomorphizes and/or deforms and/or realistically represents a living thing, etc. by modifying and emphasizing its characteristics, size, etc. Living things such as insects and animals, and mascot characters that anthropomorphize and/or deform them are more preferable. The mascot character may have a facial expression, may be wearing clothes, and may have accessories, belongings, etc. As for the anthropomorphization, it is preferable that the mascot character has eyes and a mouth.
There may be one or more mascot characters constituting the focus image display section 13. The focus image display section 13 (13a and 13b) in Fig. 1 is a single anthropomorphized rabbit mascot character.
Area 5 of focus image display section 13 can be defined in the same manner as area 3 of product type display section 11. The area within the obtained rectangle is defined as area 5 of focus image display section 13, and the area of the obtained rectangle is defined as the area of focus image display section 13. The rectangle defining area 5 of focus image display section 13 is made up of an upper line 51, a lower line 52, a leftward line 53, and a rightward line 54.

The focus image display units 13 are provided near the product type display unit 11 and near the target person image display unit 12 (focus image display unit 13a, focus image display unit 13b).
Here, "provided in the vicinity" refers to an arrangement in which a consumer who sees the product display can recognize the focus image display section 13, the product type display section 11, and the target image display section 12 as one unit. Taking the arrangement of the product type display section 11 and the target image display section 13a as an example, these display sections overlap or are in contact. Here, "in contact" refers to a state in which the distance between the side of the area 3 of the product type display section 11 located on the focus image display section 13a side and the side of the area 5 of the target image display section 13a located on the product type display section 11 side is 2 cm or less. The overlapping of the product type display section 11 and the target image display section 13a includes a state in which the product type display section 11 and the target image display section 13a completely overlap (one enters the other area) and a state in which they partially overlap. These positional relationships are also the same for the relationship between the target image display section 12 and the target image display section 13b.
In FIG. 1, the focus image display section 13a is arranged within the product type display section 11 so that the product type display section 11 and the focus image display section 13a completely overlap, and the subject image display section 12 and the focus image display section 13b partially overlap.

The focus image display section 13a and the focus image display section 13b are the same or similar focus image display sections. Here, the "same or similar focus image display section" refers to a section that can be perceived (recognized) as the same, and may differ in posture, facial expression (facial expression), behavior, belongings, clothing, number of rabbits, etc. For example, even if the rabbit in the focus image display section 13a and the rabbit in the focus image display section 13b are in different postures, they are considered to be the same or similar focus image display section. Also, for example, when the rabbit in the focus image display section 13a is one rabbit, even if the rabbit in the focus image display section 13b is two rabbits, they are considered to be the same or similar focus image display section.
In FIG. 1, the rabbit in the focus image display section 13a is standing with its left hand raised and looking in the direction that the left hand is pointing, whereas the rabbit in the focus image display section 13b is standing and looking at a baby, but since both are rabbit characters, they are the same focus image display section.

By arranging the two noted image display sections 13 near the product type display section 11 and the noted image display section 12, the two noted image display sections 13 act as indexes that attract the consumer's attention. As a result, the product type display section 11 and the target person image display section 12 are linked through these, and the information provided by the product type display section 11 and the information provided by the target person image display section 12 are can be understood in an integrated manner.

The target image display section 13 is preferably a character related to the brand (product name) of the diaper, and is preferably a character that is primarily related to the diaper brand. Here, "a character that is primarily related to the diaper brand" means a character that is uniquely created for the purpose of promoting the sale of the diaper. In other words, it does not include characters that have already been released and/or used for other purposes before being adopted for the display section of the diaper packaging bag. For example, it does not include characters that appear in copyrighted works such as picture books, animations, and television programs, mascot characters, etc.
It is more preferable that a character that is primarily related to a diaper brand is one that is recognized by consumers as a character specialized for a specific brand of diapers, rather than being used in connection with a specific brand of diapers. An example of such a character is Merry's Bunny.
By making the focal image display section 13 a character that is uniquely related to the brand of diaper, the effect of first directing the consumer's gaze to the product type display section 11 and the target person image display section 12 is enhanced, thereby further enhancing the effect of allowing the consumer to grasp each piece of information as a whole.

It is preferable that the attention display section 13a arranged near the product type display section 11 contrasts with the surrounding color so that the outline of the attention display section 13a can be easily recognized. By doing so, it is possible to make the consumer recognize the product type display section 11 and easily provide the product type information visually. The surrounding color refers to the color of the surrounding pattern or background other than the pattern with which the outline of the focused display section 13a comes into contact. The case is not limited to the case where all the surrounding colors are contrasting, and only some of the surrounding colors may be contrasting. It is preferable that the color contrasts with the color of the part that is the longest in contact with the outline of the target display section 13a. In FIG. 1, this is the color of a substantially elliptical figure included in the product type display section 11 where the attention display section 13a is arranged. Here, "contrasting" includes a mode in which the saturation and/or lightness are different, a mode in which the hues are separated on the hue wheel, and a mode in which these are combined (see below) The same applies to the display section 13b). For example, if the color difference (ΔE*ab) is 3.0 or more in the L*a*b* color system, contrast can be felt.
Furthermore, it is preferable that the attention display section 13b arranged near the subject image display section 12 contrasts with the surrounding color so that the outline of the attention display section 13b can be easily recognized. By doing so, it is possible to make the consumer recognize the target person image display section 12 and easily provide the target age information visually. The surrounding color refers to the color of the part with the longest contact distance among the colors of the surrounding patterns or surfaces with which the outline of the display section 13b of interest is in contact. In FIG. 1, this is the color of the decorative pattern display area (a plurality of circular figures) with which the outline of the focused display area 13b is in contact.
The surrounding color of the focused display section 13a and the surrounding color of the focused display section 13b may be the same or different.
Furthermore, the contrast (C1) between the attention display section 13a arranged near the product type display section 11 and its surrounding color is the same as the contrast (C1) between the attention display section 13b arranged near the subject image display section 12 and its surrounding color. It is preferable that the contrast is stronger than the contrast (C2) (C1>C2). By doing this, it is possible to visually direct the consumer's line of sight from the product type information to the target age information, provide size information from the brand, and allow the consumer to select the desired product without stress. For example, it is preferable that the color difference (ΔE*ab) of the contrast (C1) between the target display section 13a and its surrounding color and the contrast between the target display section 13b and its surrounding color is 1.0 or more.

In the packaging bag 1, the subject image display section 12 has an area of 30% or less of the surface area of the packaging bag 1 on which it is arranged. In this way, it is possible to create an area in which display sections other than the product type display section 11 and the subject image display section 12 are provided. In order to increase the freedom of design, from the viewpoint of keeping the combined area of the product type display section 11 and the subject image display section 12 to half or less of the surface area of the packaging body 1 on which they are arranged, the subject image display section 12 is preferably 25% or less, and more preferably 20% or less, of the surface area of the packaging bag 1 on which it is arranged. In addition, from the viewpoint of allowing consumers to quickly check size information at the store, the subject image display section 12 is preferably 10% or more, and more preferably 15% or more.
In FIG. 1 , subject image display section 12 has an area of 25% or less of front surface 2 of package 1 .

In the packaging bag 1, the product type display section 11 preferably has an area that is 30% or less of the area of the surface of the packaging bag 1 on which it is placed. By doing so, it is possible to create an area where display sections other than the product type display section 11 and the target person image display section 12 are provided. In addition, in order to increase the degree of freedom in design, the product type The area of the display section 11 is preferably 25% or less, more preferably 20% or less of the area of the surface of the packaging bag 1 on which it is placed. Further, from the viewpoint that consumers can quickly check size information at the store, the product type display section 11 preferably has an area of 10% or more, and more preferably has an area of 15% or more.
In order for consumers to clearly see the product type display section 11 and the target person image display section 12 from the background of the front surface 2 of the packaging bag 1 for infant diapers, the area of the product type display section 11 is the same as the target person image display area. Preferably, the area is approximately the same as the area of the portion 12. Here, "almost the same" means that the area of the product type display section 11 is in the range of 0.8 to 1.2 times the area of the subject image display section 12.
It is preferable that the area of the product type display section 11 is larger than the area of the target image display section 13a arranged in the vicinity thereof. The area of the product type display section 11 is 2 to 30 times the area of the image of interest display section 13a, from the viewpoint of the focused image display section 13a acting as an index that draws consumers' eyes to the product type display section 11. It is more preferable.
It is preferable that the area of the subject image display section 12 is larger than the area of the target image display section 13b arranged in the vicinity thereof. The area of the target image display unit 13b is 2 to 30 times that of the target image display unit 13b from the viewpoint of functioning as an index that draws the consumer's gaze to the target person image display unit 12. It is more preferable that

The diaper packaging bag 1 has the above-mentioned display parts on the same surface, so that when the diaper is enclosed in a package, the consumer can reliably determine that it is the desired diaper. be able to. For example, as shown in FIG. 1, information on the product name provided by the product type display section 11 and information provided by the target person image display section 12 are recalled through the rabbit character on the focused image display section 13. The diaper size information is linked and recognized. As a result, the consumer can look at the packaging bag 1, quickly confirm the brand name and size, and find the desired diaper. In addition, in the diaper packaging bag 1, the product type display section 11 and the target person image display section 12, which are linked by the focused image display section 13, are arranged apart from each other, so that the product type display section 11 and the focused image display section 12 are separated from each other. Sufficient space is provided for areas other than the portion 12, allowing for a highly flexible design. For example, as shown in Figure 1, it is possible to arrange a brightly colored display section typical of products for infants, increasing the degree of freedom in the design of the packaging bag 1, increasing its decorativeness, and further increasing its appeal to consumers. can be increased.

On the same surface of the packaging bag 1, as shown in FIG. Preferably, an image display section 12 is provided.
With the above arrangement, it is possible to control the order of information given to consumers by taking advantage of the fact that a person's line of sight usually tends to move from top to bottom. The consumer can confirm that the product is a diaper by looking at the product type display section 11 located above, and then confirm that the size is appropriate by looking at the target person image display section 12 located below. In this way, the necessary information can be conveyed to the consumer more efficiently and more quickly, and the consumer can reliably find the desired diaper.

Due to the increased freedom in design, the packaging bag 1 may have further display sections on the same surface. For example, in addition to the above-mentioned display sections, the packaging bag 1 may have a decorative pattern display section (e.g., a display section including a geometric pattern, a display section of a contour pattern of a focus image display section described later), a function description display section (e.g., a display section explaining the function, features, etc. of the diaper), a company name display section, a product information display section (e.g., a display section including the type of diaper (tape type, pants type, for boys, for girls, etc.), the size of the diaper, the number of diapers that can be stored, etc.), a size display section (a display section including the size of the diaper), etc.
For example, the packaging bag 1 shown in Figure 1 has decorative pattern display sections showing circular geometric patterns around (to the left, right and below) the product type display section 11, the target image display section 12, and the focal image display section 13, has function description display sections ("Smooth air-through,""Non-constrictinggathers,""Breathable sheet that doesn't get stuffy," etc.) in the lower center of the product type display section 11, and has a product information display section including product information (size "M") in the lower left of the front surface 2.

As the above-mentioned separate display section, it is preferable that a plurality of geometric patterns colored with a plurality of colors are arranged on the same surface of the packaging bag 1 in an area excluding the product type display section 11 and the target person image display section 12. That is, it is preferable that the packaging bag 1 has the above-mentioned decorative pattern display section in addition to the product type display section 11 and the target person image display section 12 on the same surface.
Here, "the area on the same surface of the packaging bag 1 excluding the product type display section 11 and the subject image display section 12" refers to the area on the same surface where area 3 of the product type display section 11 and area 4 of the subject image display section 12 are not arranged.
The geometric pattern is not particularly limited, but may be a pattern consisting of simple figures such as polygons, such as circles, triangles, and squares, and lines. When a plurality of these figures are used to form one geometric pattern, the geometric pattern may be a pattern in which the above-mentioned simple figures are periodically arranged, or may not be a pattern in which the geometric pattern is periodically arranged. It is preferable that a plurality of geometric patterns are arranged. It is more preferable that a plurality of geometric patterns of different sizes are arranged. Each geometric pattern may be colored with a single color, or may be colored with multiple colors. When each geometric pattern is colored with a single color, it is preferable that not all of the geometric patterns are colored with the same color, but that some of the geometric patterns are colored with different colors. Shading may be provided. When a plurality of geometric patterns are arranged, the geometric patterns may be arranged so that parts of the plurality of geometric patterns overlap each other, or may be arranged so that they do not overlap.
By arranging a plurality of geometric patterns in the above-mentioned area, it is possible to clearly display the product type display section 11 and the target person image display section 12 in distinction from the display section of the geometric patterns, while enhancing the decorativeness of the packaging bag 1. This makes it possible to quickly convey information to consumers by the above-mentioned display sections, and to enhance the appeal to consumers.

Furthermore, a background pattern such as a landscape may be used in an area on the same side of the packaging bag 1 excluding the product type display section 11 and the subject image display section 12. Examples of background patterns include landscapes, paintings, maps, and other patterns that at first glance seem unrelated to diapers. Even if such a background pattern that is not related to the diaper at first glance is used, the present invention allows the consumer to clearly see the product type display section 11 and the target person image display section 12, so that the consumer can easily see the desired diaper. You can definitely find it. Furthermore, by using such a background pattern, the diaper can be placed in a room without feeling out of place and can be treated like a fashionable ornament, which can provide new value to consumers.

Preferably, on the same side of the packaging bag 1, an outline pattern of the image display section 13 of interest is arranged in an area excluding the product type display section 11 and the target person image display section 12.
Here, the "outline pattern of the image of interest display section 13" means a pattern (silhouette) formed by using the outline of the character, etc. used as the image of interest display section 13 and omitting details other than the outline. . The outline pattern may be different from the shape of the image display section 13 of interest as long as it can be perceived (recognized) as the same as the image display section 13 of interest. For example, the postures, clothes, etc. may be different, or only a part of the body may be shown (for example, a silhouette of only the head of the character on the focused image display section 13, etc.). The inside of the outline may be filled with a single color, may be filled with multiple colors, or may be filled with a single color or multiple shades of color.
FIG. 2 shows an outline pattern 24 of the target image display section 13 (rabbit) shown in FIG. In FIG. 1, the rabbit has eyes, a mouth, hands, a body, etc., whereas in FIG. 2, these are omitted and the rabbit is represented as a silhouette of a rabbit's head.
By arranging the outline pattern in the area, the decorativeness of the packaging bag 1 can be enhanced, and in addition to quickly transmitting necessary information to consumers, it is possible to enhance the appeal to consumers.

It is preferable that the outline pattern of the focal image display section is arranged together with the geometric pattern, and in this case, it is preferable that the size and color of the outline pattern blend in with the geometric pattern.

It is preferable that a size indication portion is provided on the same surface of the packaging bag 1.
The size display portion is a display portion including a diaper size indication (hereinafter, referred to as size indication). The size indication may include characters that are commonly used to describe sizes such as L, M, S, etc., and is preferably a combination of the characters with a figure or pattern.
The size indicator is preferably an indicator in which alphanumeric characters indicating the diaper size are superimposed inside an outline pattern (silhouette) imitating the focal image display portion 13. By forming the size indicator in this manner, the uniformity of the design of the packaging bag 1 is increased, and the information required by consumers can be displayed while increasing appeal to consumers. The size indicator 25 shown in Fig. 3 has the English letter M indicating the diaper size placed within the outline pattern of a rabbit.
The size display section is preferably colored in a color representative of the size. The color representative of the size means a color associated with the size of the diaper and a specific color determined for the text information indicating the size. For example, if the diaper comes in three sizes, S, M, and L, the colors representative of each size may be yellow-green, pink, light blue, etc. In this way, the identifiability of each size can be improved.

The color (background color) of the area on the same side of the packaging bag 1, excluding the product type display area 11, the target image display area 12, the focal image display area 13, and other patterns, may be a single color or multiple colors. It may also be shaded.

In the above, we have focused on the same side of the packaging bag 1 and explained each display part on that side. However, the packaging bag 1 also has a product type display part, a target person image display part, a target person image display part, It may have an image display section, a decorative pattern display section, a function explanation display section, a company name display section, a product information display section, etc. as necessary. There are no particular limitations on the arrangement of these display sections on surfaces other than the same surface.

The packaging bag 1 only needs to have the relationship of the display part described above, and the shape, material, manufacturing method, etc., that are normally used for packaging bags can be used without particular restriction.

The display in each display section can be formed on the packaging bag by ordinary means such as printing.

1 Packaging bag 2 Front side of packaging bag 11 Product type display section 12 Target person image display section 13 (13a, 13b) Attention image display section 3 Product type display section area 4 Target person image display area 5 (5a, 5b) Attention Area 24 of image display section Outline pattern 25 Display H of size display section Vertical direction Lc Center line

Claims (11)

On the same side of the diaper packaging bag,
Comprising a product type display section and a target person image display section,
The subject image display section has an area of 30% or less of the area of the same surface,
The product type display section and the target person image display section are each provided with the same or similar focused image display section in the vicinity thereof,
The focused image display section has a display of facial expressions and actions,
The contrast between the focused image display section disposed near the product type display section and surrounding colors is stronger than the contrast between the focused image display section disposed near the target person image display section and surrounding colors;
Packaging bag for diapers. The difference between the contrast between the image display section of interest arranged near the product type display section and surrounding colors, and the contrast between the image display section of interest arranged near the subject image display section and surrounding colors. The packaging bag for diapers according to claim 1, wherein the color difference (ΔE*ab) representing ΔE*ab is 1.0 or more in the L*a*b* color system. A color difference (ΔE*ab) indicating a contrast between the focused image display section disposed near the product type display section and surrounding colors is 3.0 or more in the L*a*b* color system. The diaper packaging bag according to 1 or 2. The diaper packaging bag according to any one of claims 1 to 3, in which the product type display section is arranged above the vertical center line of the same surface, and the target person image display section is arranged below the vertical center line. 5. A plurality of geometric patterns colored using a plurality of colors are arranged on the same surface in an area excluding the product type display section and the target person image display section. A packaging bag for diapers as described in . The diaper according to any one of claims 1 to 5, wherein, on the same surface, an outline pattern of the image of interest display area is arranged in an area excluding the product type display area and the target person image display area. packaging bag. A size display section is disposed on the same surface, and the size display section arranges English letters representing the size of the diaper inside an outline pattern imitating the image display section of interest, and displays the size of the diaper inside the outline. The diaper packaging bag according to any one of claims 1 to 6, which is colored in a color representative of the size. The diaper packaging bag according to any one of claims 1 to 7, wherein the image display section of interest is a character uniquely related to a brand. The diaper packaging bag according to any one of claims 1 to 8, wherein the focal image display section is a mascot character that is an anthropomorphized and/or deformed insect or animal. The diaper packaging bag according to any one of claims 1 to 9, wherein the adjacent arrangement is such that the product type display section and the focal image display section, and the target image display section and the focal image display section overlap or are in contact with each other. The diaper packaging bag according to any one of claims 1 to 10, further comprising a diaper type display section and a size display section as the product information display section, the size display section being colored in a color representative of the size.