WO2012144807A3 - 모바일 광고시스템 및 방법 - Google Patents

모바일 광고시스템 및 방법 Download PDF

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WO2012144807A3
WO2012144807A3 PCT/KR2012/002974 KR2012002974W WO2012144807A3 WO 2012144807 A3 WO2012144807 A3 WO 2012144807A3 KR 2012002974 W KR2012002974 W KR 2012002974W WO 2012144807 A3 WO2012144807 A3 WO 2012144807A3
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advertisement
terminal
advertisement system
mobile
mobile advertisement
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French (fr)
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WO2012144807A2 (ko
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길홍렬
이경용
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Samsung Electronics Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/18Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F1/00Details not covered by groups G06F3/00 - G06F13/00 and G06F21/00
    • G06F1/26Power supply means, e.g. regulation thereof
    • G06F1/32Means for saving power
    • G06F1/3203Power management, i.e. event-based initiation of a power-saving mode
    • G06F1/3206Monitoring of events, devices or parameters that trigger a change in power modality
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F1/00Details not covered by groups G06F3/00 - G06F13/00 and G06F21/00
    • G06F1/26Power supply means, e.g. regulation thereof
    • G06F1/32Means for saving power
    • G06F1/3203Power management, i.e. event-based initiation of a power-saving mode
    • G06F1/3206Monitoring of events, devices or parameters that trigger a change in power modality
    • G06F1/3231Monitoring the presence, absence or movement of users
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F15/00Digital computers in general; Data processing equipment in general
    • G06F15/16Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/448Execution paradigms, e.g. implementations of programming paradigms
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00Data switching networks
    • H04L12/02Details
    • H04L12/16Arrangements for providing special services to substations
    • H04L12/18Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00Network arrangements, protocols or services for addressing or naming
    • H04L61/50Address allocation
    • H04L61/5007Internet protocol [IP] addresses
    • H04L61/5014Internet protocol [IP] addresses using dynamic host configuration protocol [DHCP] or bootstrap protocol [BOOTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00Network arrangements, protocols or services for addressing or naming
    • H04L61/50Address allocation
    • H04L61/5076Update or notification mechanisms, e.g. DynDNS
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/16Implementation or adaptation of Internet protocol [IP], of transmission control protocol [TCP] or of user datagram protocol [UDP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12Messaging; Mailboxes; Announcements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W52/00Power management, e.g. Transmission Power Control [TPC] or power classes
    • H04W52/02Power saving arrangements
    • H04W52/0209Power saving arrangements in terminal devices
    • H04W52/0251Power saving arrangements in terminal devices using monitoring of local events, e.g. events related to user activity
    • H04W52/0254Power saving arrangements in terminal devices using monitoring of local events, e.g. events related to user activity detecting a user operation or a tactile contact or a motion of the device
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L2101/00Indexing scheme associated with group H04L61/00
    • H04L2101/60Types of network addresses
    • H04L2101/618Details of network addresses
    • H04L2101/622Layer-2 addresses, e.g. medium access control [MAC] addresses
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00Network arrangements, protocols or services for addressing or naming
    • H04L61/09Mapping addresses
    • H04L61/10Mapping addresses of different types
    • H04L61/103Mapping addresses of different types across network layers, e.g. resolution of network layer into physical layer addresses or address resolution protocol [ARP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00Network arrangements, protocols or services for addressing or naming
    • H04L61/50Address allocation
    • H04L61/5038Address allocation for local use, e.g. in LAN or USB networks, or in a controller area network [CAN]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M1/00Substation equipment, e.g. for use by subscribers
    • H04M1/72Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72448User interfaces specially adapted for cordless or mobile telephones with means for adapting the functionality of the device according to specific conditions
    • H04M1/72454User interfaces specially adapted for cordless or mobile telephones with means for adapting the functionality of the device according to specific conditions according to context-related or environment-related conditions
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M2250/00Details of telephonic subscriber devices
    • H04M2250/12Details of telephonic subscriber devices including a sensor for measuring a physical value, e.g. temperature or motion
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00Energy efficient computing, e.g. low power processors, power management or thermal management
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00Reducing energy consumption in communication networks
    • Y02D30/70Reducing energy consumption in communication networks in wireless communication networks

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Software Systems (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Hardware Design (AREA)
  • Telephone Function (AREA)
  • Information Transfer Between Computers (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)

Abstract

본 발명은 모바일 광고시스템 및 방법에 관한 것으로, 특히 복수의 광고 컨텐츠를 단말기에게 제공할 수 있는 모바일 광고시스템 및 방법에 관한 것이다. 이를 달성하기 위해 모바일 광고시스템은, 해당 응용프로그램이 구동될 때, 광고 중개 서버에게 해당 응용프로그램에 삽입된 광고 컨텐츠를 요청하는 단말기와; 상기 단말기로부터 요청된 광고 컨텐츠를 복수의 광고 네트워크 중 해당 광고 네트워크서버로부터 수신하여 상기 단말기에게 전송하는 광고 중개 서버를 포함하는 것을 특징으로 한다.
PCT/KR2012/002974 2011-04-19 2012-04-19 모바일 광고시스템 및 방법 Ceased WO2012144807A2 (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201161477012P 2011-04-19 2011-04-19
US61/477,012 2011-04-19

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WO2012144807A2 WO2012144807A2 (ko) 2012-10-26
WO2012144807A3 true WO2012144807A3 (ko) 2013-03-07

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PCT/KR2012/002974 Ceased WO2012144807A2 (ko) 2011-04-19 2012-04-19 모바일 광고시스템 및 방법
PCT/KR2012/003007 Ceased WO2012144824A2 (en) 2011-04-19 2012-04-19 Method for controlling mobile terminal

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US (1) US20120270611A1 (ko)
EP (1) EP2699982A4 (ko)
KR (3) KR101906410B1 (ko)
CN (1) CN103492975A (ko)
WO (2) WO2012144807A2 (ko)

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KR20120123199A (ko) 2012-11-08
KR101906834B1 (ko) 2018-10-11
KR101943843B1 (ko) 2019-01-31
WO2012144807A2 (ko) 2012-10-26
EP2699982A2 (en) 2014-02-26
WO2012144824A2 (en) 2012-10-26
CN103492975A (zh) 2014-01-01
KR101906410B1 (ko) 2018-10-11
WO2012144824A3 (en) 2013-01-17

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