WO2012141379A1

WO2012141379A1 - System for a two-way digital advertisement service, and method for providing same

Info

Publication number: WO2012141379A1
Application number: PCT/KR2011/004377
Authority: WO
Inventors: 조진형; 김광식
Original assignee: Cho Jin Hyung; Kim Kwang Sig
Priority date: 2011-04-14
Filing date: 2011-06-15
Publication date: 2012-10-18
Also published as: KR20120117044A

Abstract

The present invention relates to a system for a two-way digital advertisement service and to a method for providing same through a smartphone, wherein an optimal advertisement of which a consumer wants more can be provided using information provided by the consumer having viewed the advertisement.

Description

Interactive digital advertising service system and provision method

The present invention relates to an interactive digital advertising service system and a providing method.

With the development of communication technology, smart phones, which are not only mobile phones for using only phones but also various digital technologies such as internet, video, music, and photography, are widely used.

In addition to the telephone function, the smart phone can surf the web, download and enjoy videos, listen to music, and provide various functions such as photographing and editing in one terminal. In particular, the most distinctive feature of smartphones is that they can be installed by utilizing additional applications (generally abbreviated as 'apps') depending on the purpose.

Therefore, a technology for providing an advertisement through a smart phone has been developed from the existing advertisement system that provided an advertisement to a user through the Internet.

Previously, there was a service for providing a customized advertisement to the user through the Internet, but in the case of an advertisement service through the Internet, it is difficult to provide a customized advertisement and verify the effect of the advertisement because the target of contact with the advertisement cannot be identified.

The present invention provides an interactive digital advertisement service system and a method for providing an advertisement through a smart phone and providing an optimal advertisement desired by a consumer using information provided from a consumer who viewed the advertisement.

An interactive digital advertisement service system according to an embodiment of the present invention includes a smart phone for accessing a service server providing an interactive digital advertisement service through a wireless Internet, downloading an application, applying for membership, and applying for a customized advertisement service; And providing an application for providing an interactive digital advertisement service for providing to the smart phone, storing an advertisement image registered from an advertiser and a question list for obtaining information designated by the advertiser from a viewing target of the corresponding advertisement image, In response to an advertisement subscription request from a phone user, a customized advertisement image of taste information registered at the time of subscription by the user of the smart phone is converted into a format that can be played on the smart phone, and provided by the subscriber of the smart phone. The service server for upgrading the new taste information of the subscriber of the smart phone by using the answer to the question list to provide a personalized advertisement according to the upgraded new taste information for a subsequent advertisement viewing request.

In accordance with another aspect of the present invention, a method of providing an interactive digital advertisement service is provided in response to an advertisement viewing request from a subscriber connected to a service server for an interactive digital advertisement service using an application of a smart phone. Searching for a customized advertisement according to taste information registered by the subscriber at the time of registration by the service server for providing the searched advertisement list to the subscriber's smart phone; Selecting and viewing one of the advertisement images included in the advertisement list by the subscriber, and responding to a questionnaire after playing the advertisement image; And updating, by the service server, the taste information of the subscriber according to the content of responding to the questionnaire, and using the updated taste information in a subsequent customized advertisement search.

When the subscriber watches the selected advertisement to the end, the mileage or coupon is paid to the subscriber.

In watching the selected advertisement image, it is determined whether the corresponding advertisement image is played to the end, and if the advertisement image is not played to the end, the mileage or coupon is not paid.

In response to a questionnaire after playing the advertisement image, responding to a questionnaire relating to evaluation of the advertisement image and an advertisement product; Responding to a questionnaire about a change in preferences and hobbies of the subscriber; Responding to a questionnaire about the intention to purchase the product; And responding to an application for consultation reservation for a product of the advertisement image.

Receiving, by the service server, a request for viewing an advertisement again by using a smart phone after updating the taste information of the subscriber according to the content answered by the questionnaire; And performing, by the service server, a customized advertisement search using the updated taste information of the subscriber, and providing the searched advertisement list to the smart phone.

When the subscriber requests a consultation reservation for a product of the advertisement image, the subscriber may notify the consultation reservation to the advertiser who registered the advertisement image.

The advertisement image provided to the subscriber is requested to register an advertisement through an internet network from the advertiser, wherein the advertisement registration comprises: registering a title, summary description, and representative image of the advertisement image for registration; Registering a questionnaire for the advertisement image for registration; And uploading an advertisement image for registration.

The advertisement image registered from the advertiser is subjected to the deliberation based on the advertisement method, and if the deliberation passes, the advertisement image is registered, and if the deliberation is not passed, the deliberation was not passed to the advertiser. It is characterized by informing.

According to an interactive digital advertisement service system and a method of providing the same according to an embodiment of the present invention, an optimal advertisement may be provided to a consumer having a smart phone, and a seller may use information provided from the consumer.

1 illustrates an interactive digital advertisement system using a smart phone according to an embodiment of the present invention.

2 is a flowchart illustrating an operation of subscribing to an interactive digital service.

3 is a flowchart illustrating an interactive digital service method according to an exemplary embodiment of the present invention.

4 is a diagram for describing advertisement registration of an advertiser using an interactive digital advertisement service.

5 shows service contents according to an application menu provided to an advertiser.

Explanation of symbols on the main parts of the drawings

100: service server 200: advertiser PC

300: Personal PC 400: Smartphone

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. It is provided to inform you.

Referring to FIG. 1, an advertisement system according to an embodiment of the present invention communicates with a service server 100 connected to an Internet network, an advertiser PC 200, a personal PC 300, and an AP of a mobile communication network connected to the Internet network. It includes a smartphone 400 to implement.

The service server 100 stores an advertisement image registered from the advertiser PC 200 to provide a service to the Internet network, and provides a customized advertisement image to a user of the smartphone 400.

In addition, it provides an interactive digital advertising service to the user using the smart phone 400 installed the application through a mobile communication network connected to the Internet network.

Advertiser PC (200) is a PC on the seller's side to perform two-way digital advertising, the seller's side can use the advertiser's PC (200) to access the service server 100 and register the advertisement, additionally from the user confirming the advertisement You can register information about the information you want to get.

The personal PC 300 may access the service server 100 to selectively select and view advertisements desired by the user, and may also access more professionally optimized advertisements by inputting information required by the advertiser as necessary. .

In addition, the user of the personal PC 300 may receive a coupon or various services in exchange for selecting the advertisement.

However, in the case of a personal PC (300) is used by more than one person than if the user is designated as a single person, so the actual advertiser is not wanted to see the ads on behalf of the service provided for or There may be side effects, such as using a coupon.

In this way, if a target other than the target desired by the advertiser using the personal PC 300 sees the advertisement and inputs false information therefor, the effect on the advertisement is inferior. Such a case may be referred to as a negative advertising effect.

Meanwhile, a method of providing an advertisement for a user of the smart phone 400 connected to the mobile communication network may be used instead of the personal PC 300 to reduce the negative advertisement effect.

That is, the personality of the smart phone 400, the individual has a single terminal, because it is extremely rare that other people use the terminal of the smart phone (400) that the individual possesses the advertisement for the target desired by the advertiser This is possible. Therefore, it can be predicted that fraudulent advertisement effect can be significantly reduced.

Therefore, when the advertiser registers a video using the advertiser PC 200, the advertisement may be set to provide the advertisement to the smart phone 400 instead of providing the advertisement to the personal PC 300, thereby minimizing the negative advertisement effect. It is possible to obtain the optimum advertising effect.

The user of the smart phone 400 is basically connected to the Internet network to download the application, subscribe to the service server 100 as a member, and agree to receive the interactive digital advertising service, and also specify the type of advertising desired by the user. Can be set to view only the ads you want.

In addition, the service server 100 may be accessed to view an advertisement image provided by the service server 100. The advertisement of the smart phone 400 may be set to be automatically executed, or the user may access the service server 100 using the integrated smart phone 400 to select and view a desired advertisement.

In order to use the two-way digital service, the user of the smartphone 400 must first access the two-way digital service server and execute a subscription procedure.

Referring to FIG. 2, a user of the smartphone 400 connects to the service server 100 through an application and performs a registration procedure.

First, real name authentication is performed for membership (S201, S203). The real name authentication method may use various methods such as authentication using a social security number and an authentication method using an I-pin number.

If the real name authentication is not completed, the subsequent registration process does not proceed.

When real name authentication is completed, the personal information is stored based on the real name authentication data. At this time, the service server 100 may classify the gender and age of the subscriber by using the real name authentication data (S205).

And inputting personal information including ID, password, mobile phone, home address, etc. for membership registration (S207) to complete the membership.

In step S207, the user of the smart phone 400 may enter his smart phone number, be recognized as a personal mobile phone through the mobile phone authentication, and also select a plurality of areas of interest to use the advertising service.

Initially, the subscriber is provided with advertisements belonging to the interests selected at the registration stage. In addition, the user may apply for the use of the interactive digital advertising service in the registration process, and the advertisement viewing method may be set to the Internet PC 300 or the smart phone 400.

The service server 100 provides an advertisement belonging to the interest selected by the first subscriber to the medium selected by the subscriber according to the subscription information. For example, when a customized advertisement that a subscriber can see is newly updated, a notification message for registering a new advertisement and viewing an advertisement may be transmitted to the subscriber's smartphone 400. The user of the smartphone 400 may view the advertisement using the smartphone 400 or access the service server 100 using the personal PC 200 according to the guide message to view the advertisement. At this time, in order to reduce the effect of fraudulent advertising, by inserting the authentication number, etc. in the advertisement view guide message sent to the smart phone 400 may be provided to the accessor only the accessor is input the correct authentication number.

When the advertisement view using the smart phone 400 is selected, the service server 100 transmits the advertisement view guide message to the smart phone 400, and the user downloads the advertisement by using a shortcut key on the guide message screen. can see.

In addition, it is also possible to access the wireless Internet using the smart phone 400, to access the service server 100 to watch the advertisement.

In this case, the provided advertisement may include a questionnaire for further subdividing consumer tastes. When the consumer, that is, the user of the smartphone 400 responds to the questionnaire, the user may provide a more optimized advertisement to the user of the smartphone 400 by reflecting the response.

In FIG. 3, the following operation will be described, for example, when a subscriber who first subscribes to a service through the subscription procedure of FIG. 2 selects an advertisement view for the first time.

Referring to FIG. 3, the user of the smartphone 400 may receive an advertisement viewing guide message or may access the interactive digital advertisement service server and select an advertisement view while surfing the web using the smartphone 400 (S301). ).

At this time, the service server 100 checks whether the currently connected subscriber is connected using the smart phone 400 (S303), and if the user does not access through the smart phone 400, a guide message indicating that the advertisement cannot be viewed. Shows (S305).

If the user accesses the service server 100 using the personal PC 300, only advertisements corresponding thereto may be selectively provided.

On the other hand, if it is determined that the connection after running the application using the smart phone 400, the login screen appears, the user enters the ID and password, which is registered in advance (S307).

When the login is normally performed, the service server 100 searches for personalized information about the logged-in subscriber, that is, a customized advertisement matching the conditions of interest, gender, age, etc. input at the time of registration (S309).

The personalized search is an advertisement that matches the gender and age using the social security number and the area information using the address information, occupation information, hobbies and interests from the advertisement registered in the service server 100 Search for existence.

As a result of the customized advertisement search, if there is a customized advertisement suitable for the subscriber (S311), the searched customized advertisement list is provided on the screen of the smart phone 400 (S313).

Searching for the customized advertisement is performed by the service server 100, and the user of the actual smart phone 400 may view a preparation screen for searching or providing a customized advertisement list, and the searched advertisement list screen is immediately displayed.

The user of the smartphone 400 may select a desired advertisement from the customized advertisement list and view the advertisement (S315).

The service server 100 checks whether the user of the smartphone 400 sees the selected advertisement to the end (S317). As a method of checking whether the advertisement has been viewed to the end, a method such as inputting verification information input in the last scene may be used, or a question related to the advertisement may be asked at the end and judged according to the answer.

If the user of the smartphone 400 has seen the advertisement to the end, it provides a service such as mileage, coupon or the like according to the advertisement (S319). In addition to the advertisement, it is possible to select whether to participate in the survey (S321).

The questionnaire at the end of the advertisement is a message to provide a more optimal advertisement to the user of the smartphone 400, and whether there is a different interest area than when you signed up, newly added hobbies or interests, wants to go or want to eat, etc. Includes questions designed to help you learn more about.

Through the questionnaire, various information such as evaluation of the corresponding advertisement image, evaluation of the target product, changed preferences or hobbies, new interests, etc., together with purchase intention and consultation appointment for the corresponding product may be collected.

The collected various information is updated as taste information of the user of the smart phone 400 and stored in the service server 100.

Answering the questionnaire is provided according to the mileage or coupon (S323). In addition, the questionnaire content input by the user of the smart phone 400 is transmitted to the service server 100.

The service server 100 uses the questionnaire content input by the user of the smart phone 400 to update contents of the user's personal taste or preferred advertisement.

In addition, after viewing the advertisement, the user of the smartphone 400 may request a consultation reservation to the advertiser if there is a purchase intention or a question about the corresponding product (S325). When requesting a consultation reservation, the personal information of the user of the smart phone 400, for example, information such as a smart phone number or an e-mail is delivered to the advertiser, and the advertiser checks this to proceed with the consultation (S327).

After viewing the advertisement to the end, it is possible to select whether or not to terminate (S329), and if not intending to terminate, the customized advertisement list may be provided again.

Since the information on the personal taste of the user of the smart phone 400 has been updated according to the use of the service, if a user wants to use the service again later, the user can search for and provide a personalized advertisement according to the newly updated taste information. Therefore, a more optimal advertisement can be provided.

For example, when a user of the smartphone 400 selects a computer as an interest when signing up, a personalized advertisement may initially provide an advertisement related to a computer product.

And if the user of the smart phone 400, which has seen the advertisement, is currently the most interested field, and inputs fashion, the user may change and provide a customized advertisement with an advertisement related to fashion.

More specifically, when the user of the smartphone 400 is interested in the purchase of a jacket in fashion, by providing a jacket sales-related advertising, the box of the smartphone 400 can more easily access the desired products, advertisers Can deliver advertising to consumers who actually need their goods.

Accordingly, the subscriber of the smart phone 400 may be provided with only necessary advertisements according to his age, gender, region, education, hobbies, symbols, interests, etc., so that the user can easily and quickly access the information he / she wants.

In order to register such an advertisement, the advertiser must also access the service server 100 using the advertiser PC 200 to subscribe as an advertiser and register an advertisement.

The advertiser accesses the service server 100 using the advertiser PC 200 or a smartphone and logs in (S401).

The service server 100 provides an advertiser-only menu using login information.

The advertiser selects an advertisement registration menu (S403). In addition to the advertisement registration menu, the advertiser may use the advertisement information registered by the advertiser to view consumer information that is reserved for counseling, or to view survey contents from the consumer who viewed the advertisement (S405).

On the other hand, if the advertisement registration menu is selected, the title and brief description of the advertisement and the representative image is registered (S407), and information of the consumer to be provided with the advertisement is registered (S409).

As the consumer information, information on the age, gender, occupation, hobby, and interest field of the consumer to be provided with the advertisement is input. The advertisement is provided to the corresponding consumer according to the information input about the advertisement.

After registering the consumer information, the advertisement video is transmitted to the service server 100 to be registered (S411).

The advertisement video registered by the advertiser is stored in the service server 100. The service server 100 determines not to provide the video as it is to the member as it is, and whether or not the advertisement can be provided through deliberation on the content of the advertisement.

If it is impossible to provide an advertisement, the advertiser will be informed that the advertisement cannot be registered.

The contents of the advertisement deliberation can confirm the selectivity, illegality, age of advertisement provision, and the like.

On the other hand, in step S405 the advertiser can check the information that can be confirmed through the service server 100 in more detail as follows.

Referring to FIG. 5, a menu provided when an advertiser logs in includes an advertisement subscriber view, subscription statistics view, answer contents view, coupon download history, counseling scheduler information view, and report download menu.

The service contents according to each menu are as follows.

Selecting the View Ad Subscribers menu provides the subscribers who have viewed the ad registered by the advertiser. Subscriber information includes ID and survey contents. At this time, all personal information such as the user's name or social security number is prevented from being read.

Selecting View Subscription Statistics menu provides statistical analysis data and data of subscribers who subscribed to the advertisement. Statistical analysis includes subscribers' age, gender, and whether they have watched the ad to the end or whether they have stopped watching the ad.

The answer content view menu shows the contents of the consumer's answers to the questionnaire content entered by the advertiser while registering the advertisement, and the coupon download history menu provides information on the subscriber who downloaded the coupon provided by the advertiser.

The consultant scheduler information view menu provides counselor scheduler information for the advertisement, and the report download menu provides a comprehensive detailed report on advertisement subscription contents.

By the interactive digital advertisement service, the user of the smart phone 400 can be provided with only the advertisements he / she wants to be able to easily obtain information on a desired field of interest.

In other words, the advertiser can see the response of the consumer to the produced advertising image more quickly, and thus can direct the production of the next advertising image. In addition, it can be used as an idea of developing a new product according to a trend of changing tastes or tastes of a customer by using a questionnaire content answered by a consumer along with an advertisement image.

In addition, by providing an advertisement to the smart phone 400 can minimize the negative advertising effect.

Although the technical spirit of the present invention described above has been described in detail in a preferred embodiment, it should be noted that the above-described embodiment is for the purpose of description and not of limitation. In addition, it will be understood by those skilled in the art that various embodiments of the present invention are possible within the scope of the technical idea of the present invention.

Claims

A smart phone for accessing a service server providing an interactive digital advertising service through wireless Internet, downloading an application to apply for membership, and applying for a personalized advertising service; And

Providing an application for providing an interactive digital advertising service for providing to the smart phone, stores an advertisement image registered from the advertiser, a question list for obtaining the information specified by the advertiser from the viewing target of the advertisement image, the smart phone In response to an advertisement subscription request from a user, a customized advertisement image of taste information registered at the time of registration by the user of the smart phone is converted into a format that can be played on the smart phone, and the question answered by the subscriber of the smart phone is answered. An interactive digital advertisement service including the service server for upgrading new taste information of subscribers of the smartphone by using an answer to a list and providing a customized advertisement according to the upgraded new taste information for a subsequent advertisement viewing request city System.
In response to an advertisement viewing request from a subscriber connected to a service server for an interactive digital advertising service using an application of a smart phone, the service server for providing the interactive digital advertising service is applied to taste information registered at the time of registration by the subscriber. Searching for the customized advertisement and providing the searched advertisement list to the subscriber's smart phone;

Selecting and viewing one of the advertisement images included in the advertisement list by the subscriber, and responding to a questionnaire after playing the advertisement image; And

And updating, by the service server, the taste information of the subscriber according to the content of responding to the questionnaire, and using the updated taste information in a subsequent customized advertisement search.
The method of claim 2,

If the subscriber has watched the advertisement selected by the end, the method of providing interactive digital advertising service, characterized in that to pay the mileage or coupon to the subscriber.
The method of claim 3, wherein

In watching the selected advertisement video,

And determining whether the corresponding advertisement image is played to the end, and if the advertisement image is not played to the end, the mileage or coupon is not paid.
The method of claim 2,

In response to the questionnaire after playing the advertisement video,

Responding to a questionnaire relating to the evaluation of the advertisement image and the advertisement product;

Responding to a questionnaire about a change in preferences and hobbies of the subscriber;

Responding to a questionnaire about the intention to purchase the product; And

And responding to a request for consultation reservation for a product of the advertisement image.
The method of claim 5,

After the service server updates the taste information of the subscriber according to the response to the questionnaire,

Receiving, by the subscriber, an advertisement viewing request again using a smart phone;

And performing, by the service server, a customized advertisement search using the updated taste information of the subscriber, and providing the searched advertisement list to the smart phone.
The method of claim 5,

When the subscriber requests a consultation reservation for the product of the advertisement image, the method of providing a two-way digital advertising service, characterized in that notifying the consultation reservation to the advertiser registered the advertisement image.
The method of claim 2,

The advertisement image provided to the subscriber is requested to register the advertisement through the Internet network from the advertiser,

The advertisement registration,

The advertiser registering a title, summary description, and representative image of the advertisement image for registration;

Registering a questionnaire for the advertisement image for registration; And

And executing the uploading of the advertisement image for registration.
The method of claim 8,

Regarding the advertisement video registered from the advertiser,

The deliberation is conducted according to the advertisement method, and when the deliberation passes, the advertisement video is registered,

If it does not pass the deliberation, the method of providing an interactive digital advertising service, characterized in that notifying the advertiser did not pass the deliberation.