WO2012130200A2 - Système et procédé d'influence interactive sur des moyens d'annonces publicitaires et d'informations - Google Patents

Système et procédé d'influence interactive sur des moyens d'annonces publicitaires et d'informations Download PDF

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Publication number
WO2012130200A2
WO2012130200A2 PCT/DE2012/000242 DE2012000242W WO2012130200A2 WO 2012130200 A2 WO2012130200 A2 WO 2012130200A2 DE 2012000242 W DE2012000242 W DE 2012000242W WO 2012130200 A2 WO2012130200 A2 WO 2012130200A2
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
information
media
commercial
transmitted
Prior art date
Application number
PCT/DE2012/000242
Other languages
German (de)
English (en)
Other versions
WO2012130200A3 (fr
Inventor
Jürgen MISSING
Peter Fiedler
Stephan Kemper
Uwe Herold
Original Assignee
Missing Juergen
Peter Fiedler
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from DE201110119993 external-priority patent/DE102011119993A1/de
Application filed by Missing Juergen, Peter Fiedler filed Critical Missing Juergen
Publication of WO2012130200A2 publication Critical patent/WO2012130200A2/fr
Publication of WO2012130200A3 publication Critical patent/WO2012130200A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to an interactive system and a method for influencing the users on advertising and information media, in particular, the system and the method for improving the advertising effectiveness and involvement of users in the design of advertising appearances.
  • Advertising methods are known with an interactive design and presentation of advertising by matching the available advertising information with the individual user-related information needs of the advertising content.
  • an electronic device and a method for reproducing mass media content and associated content are described.
  • this solution will also automatically and intelligently match the matched advertising content with individual user-related content Data (preferences, profiles, external data, etc.) made.
  • the user-related, coordinated content can then be displayed on the user's terminal before, simultaneously or after the mass media content.
  • the content related to the mass media content consists of advertising, quiz questions, sweepstakes, product purchase offers and service offers, but the disadvantage of this solution is the limited possible use by the required previous selection of a mass media by the user.
  • DE 600 11 480 T2 is an advertising system with the aid of communications between advertisers and consumers, in which the user can retrieve additional information from an advertisement that caught his eye. The effect of advertising is thereby increased because there is no longer any danger of this information being forgotten by the interested consumer.
  • means associated with the advertising display device are used to identify the respective advertising display, which is perceivable by the user of the mobile consumer device.
  • the controllers connected to the display devices and the mobile consumer device establish communication when they recognize each other.
  • the labels of the displays are downloaded to the mobile consumer device. Subsequently, any additional data may be downloaded to or from the mobile consumer device at any time.
  • This advertising system makes it possible to reach interested consumers directly. Furthermore, an immediate advertising analysis based on the recorded number and type of information requested by the consumer is possible. Greater advertising impact is also due to the possibility of contacting consumers who showed interest.
  • a disadvantage of the advertising system is also the low involvement of potential consumers in the entire advertising process and the more or less random response of consumers by the advertising media.
  • the object of the invention is therefore, in the creation of a system and method of interactively influencing advertising and information media, involving more potential consumers and thereby increasing the effectiveness of advertising.
  • the advertising system proves the attachment of the advertising media in the form of projection screens on garments of people (advertising) or on or in public transport.
  • the associated mobility of advertising increases the effectiveness of the advertising system.
  • the motivation for consumers is increased even further.
  • the increased attention for commercial advertising associated with the mobile accessibility of the potential consumers has an increasing effect on the "remembering" of the advertising information.
  • the system according to the invention When using the system according to the invention for events in which lectures, lectures, demonstrations u.
  • the user e.g., listener, student
  • the user can transmit questions of interest to him or her picture (video) by, for example, his cell phone.
  • the optical and / or acoustic information of the respective user are arranged in chronological order and fed to the display device.
  • the information data is sent to the control device of the selected projection screen.
  • the content of the non-commercial information to be presented may consist of private birthday wishes, private sales classifieds, dating, sweepstakes, housing search, home exchange, among others.
  • the ratio of the information processes between the advertising of the commercial users 7 and private information presentation is specified in a freely definable time window.
  • the representations on the projection media used as advertising media 8 are rendered toneless or provided with additional subtitles or captions.
  • the current advertising program as WEB TV Channel 10 can be made available to all Internet users free of charge. With the Web-TV 10 is in addition to the possibilities of representations on projection screens and Smartview's also the possibility of inclusion of sound information in the representation of the information.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système interactif et un procédé permettant d'influencer les utilisateurs de moyens d'annonces publicitaires et d'informations. En particulier, le système et le procédé servent à améliorer l'efficacité d'annonces publicitaires en mettant à contribution les utilisateurs dans l'agencement des apparitions de la publicité. En partant de la faible efficacité des annonces publicitaires des systèmes publicitaires existants, la présente invention vise à réaliser un système et un procédé qui permettent une prise d'influence interactive sur des moyens d'annonces publicitaires et d'informations, auxquels des consommateurs potentiels sont fortement liés et par lesquels l'efficacité des annonces publicitaires est accrue. A cet effet, durant la diffusion des informations commerciales servant des buts publicitaires, à l'intérieur de périodes de temps prédéfinies, par des appareils terminaux des utilisateurs, des informations non commerciales transmises aux moyens d'annonces publicitaires et d'informations sont associées aux informations publicitaires commerciales et diffusées conjointement ou séparément. Le système publicitaire s'avère avantageux pour une efficacité publicitaire mobile lorsque les informations non commerciales des utilisateurs sont transmises par l'intermédiaire des liaisons de télécommunication mobile et qu'elles sont transférées en vue de leur diffusion aux moyens d'annonces publicitaires se trouvant sur le lieu des utilisateurs. Pour une publicité mobile largement efficace, les moyens d'informations et d'annonces publicitaires pouvant être commandés de manière interactive sous forme de surfaces de projection sont disposés sur et/ou à l'intérieur de moyens de transport publics.
PCT/DE2012/000242 2011-03-29 2012-03-12 Système et procédé d'influence interactive sur des moyens d'annonces publicitaires et d'informations WO2012130200A2 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
EP11002630.9 2011-03-29
EP11002630 2011-03-29
DE102011119993.8 2011-12-03
DE201110119993 DE102011119993A1 (de) 2011-03-29 2011-12-03 System und Verfahren zur interaktiven Einflussnahme auf Werbe- und Informationsmedien

Publications (2)

Publication Number Publication Date
WO2012130200A2 true WO2012130200A2 (fr) 2012-10-04
WO2012130200A3 WO2012130200A3 (fr) 2012-11-22

Family

ID=46456291

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/DE2012/000242 WO2012130200A2 (fr) 2011-03-29 2012-03-12 Système et procédé d'influence interactive sur des moyens d'annonces publicitaires et d'informations

Country Status (1)

Country Link
WO (1) WO2012130200A2 (fr)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE60011480T2 (de) 2000-08-24 2005-07-07 Telefonaktiebolaget Lm Ericsson (Publ) Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument
DE602005002231T2 (de) 2005-03-30 2008-05-29 Cyriac R. Roeding Elektronische Vorrichtung und Verfahren zur Wiedergabe von Massenmedium-Content und zugehörigem Content

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6430603B2 (en) * 1999-04-28 2002-08-06 World Theatre, Inc. System for direct placement of commercial advertising, public service announcements and other content on electronic billboard displays
WO2001065531A1 (fr) * 2000-03-01 2001-09-07 Chad Moore Connexion de l'internet a un panneau d'affichage electronique
WO2002029665A1 (fr) * 2000-10-03 2002-04-11 Kent Ridge Digital Labs Systeme d'affichage interactif d'informations sur un ecran publicitaire
EP1830318A1 (fr) * 2006-03-02 2007-09-05 Koninklijke KPN N.V. Procédé et unité de contrôle pour l'affichage d'un message sur une pluralité de dispositifs d'affichage

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE60011480T2 (de) 2000-08-24 2005-07-07 Telefonaktiebolaget Lm Ericsson (Publ) Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument
DE602005002231T2 (de) 2005-03-30 2008-05-29 Cyriac R. Roeding Elektronische Vorrichtung und Verfahren zur Wiedergabe von Massenmedium-Content und zugehörigem Content

Also Published As

Publication number Publication date
WO2012130200A3 (fr) 2012-11-22

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