WO2012115266A1

WO2012115266A1 - Portable terminal, portable terminal program, and portable terminal server

Info

Publication number: WO2012115266A1
Application number: PCT/JP2012/054766
Authority: WO
Inventors: 佐藤　正広
Original assignee: 株式会社モバリティー
Priority date: 2011-02-25
Filing date: 2012-02-27
Publication date: 2012-08-30
Also published as: JPWO2012115266A1; JP6173209B2

Abstract

Provided is a portable terminal that can display an arbitrary advertisement or the like at a screen at a timing such that a user can reliably see the displayed contents and respond in a leisurely fashion. The portable terminal, which is capable of audio communication and can connect to a server via a communication network, is provided with: a means that receives announcement information from the server; and a display means that displays the announcement information at the screen of the portable terminal at the time of ending audio communication. Also, the portable terminal is provided with a communication information acquisition means that acquires communication time information and number information relating to the immediately prior audio communication, and the display means may also display an operation button relating to the immediately prior communication and information relating to the immediately prior communication. There is a high likelihood that the user will see the display contents, so the appeal characteristics of advertisements or the like are increased, and the convenience of calling again or the like is increased.

Description

Mobile terminal, mobile terminal program and mobile terminal server

The present invention relates to a portable terminal, a portable terminal program, and a portable terminal server, and more particularly to a portable terminal, a portable terminal program, and a portable terminal server that can display an arbitrary advertisement or the like on the screen of the portable terminal.

Conventionally, a system for distributing and displaying advertisements on mobile terminals has been proposed. Patent Document 1 below discloses an example of such an advertisement distribution system. This system displays advertisement information using a standby time during information acquisition or a standby screen in a mobile communication terminal. This system provides a mobile communication terminal having a function of connecting to the Internet with software having a browser function and a function of downloading advertisement data from an advertisement providing server as an application. In addition, the number of times or time when the advertisement information is displayed is counted using the information acquisition standby time or the standby screen by the browser advertisement display element portion or the standby advertisement display element portion of the application software.

JP 2006-79203 A

In the conventional advertisement distribution system as described above, there is a problem in that it is not necessary to look at the standby screen because it is not necessary. In addition, there is a problem in that, when a call is made or a call is received, it is watched for a moment but priority is given to other processes such as a response or a call, and no response is made even if it is seen. Furthermore, even if an advertisement is displayed during the information acquisition waiting time in the browser, it disappears immediately, and there is a problem that it is difficult to respond.

An object of the present invention is to solve the above-described problems of the prior art, and display an arbitrary advertisement or the like on the screen of the mobile terminal at a timing at which the user can surely see the display contents and can respond with a margin. An object of the present invention is to provide a portable terminal, a portable terminal program, and a portable terminal server that can be used.

The portable terminal of the present invention is a portable terminal capable of voice call and connectable to a server via a communication network, means for receiving notification information from the server, and the notification information at the end of the voice call Is provided with display means for displaying on the screen of the portable terminal.

The portable terminal further includes call information acquisition means for acquiring number information and call time information relating to the immediately preceding voice call, and the display means also displays information relating to the immediately preceding call and operation buttons relating to the immediately preceding call. There is also a feature in doing.

Further, the above-described mobile terminal is further characterized in that it further includes point acquisition means for determining and displaying the number of points acquired by the user and notifying the server of point information. The portable terminal described above is also characterized in that it is further provided with game means.

The mobile terminal program of the present invention is a computer that controls a mobile terminal that is capable of making a voice call and that can be connected to a server via a communication network, means for receiving notification information from the server, and terminating the voice call. The main feature is that it functions as a display means for displaying the notification information during talking.

The portable terminal program further includes call information acquisition means for acquiring number information and call duration information relating to the immediately preceding voice call, and the display means includes information related to the immediately preceding call and operation buttons relating to the immediately preceding call. Also has a feature in that it also displays.

The server for portable terminals of the present invention is a server connectable to a portable terminal capable of voice communication via a communication network, a computer that controls the portable terminal, means for receiving notification information from the server, the voice call Based on a request from the application program installed in the mobile terminal, a program distribution means for transmitting to the mobile terminal an application program for functioning as a display means for displaying the notification information at the end of the talk information. The main feature is that it is provided with a notification information distribution means for distributing.

The mobile terminal server is characterized in that the mobile terminal server acquires position information from the mobile terminal, and the notification information distribution means distributes notification information related to the acquired position information. .

The present invention has the following effects.
(1) Since, for example, at the end of the talk, the user can surely see the display contents and can display an arbitrary advertisement or the like on the screen of the mobile terminal at a timing at which the user can respond with a margin, the appeal is improved.
(2) Since the information related to the immediately preceding call and the operation buttons are automatically displayed, the convenience is improved.
(3) Appealability is further improved by linking with games, points and coupons.

FIG. 1 is a block diagram showing the configuration of the entire system of the present invention. FIG. 2 is a flowchart showing download processing according to the present invention. FIG. 3 is a flowchart showing notification information display processing in the present invention. FIG. 4 is an explanatory diagram showing an example of a screen displayed on the receiving side in the portable terminal of the present invention. FIG. 5 is an explanatory diagram showing an example of a screen displayed on the calling side in the portable terminal of the present invention. FIG. 6 is an explanatory view showing another screen example displayed on the portable terminal of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be specifically described with reference to embodiments for carrying out this.

FIG. 1 is a block diagram showing the configuration of the entire system of the present invention. The distribution server 16 of the present invention is connected to the Internet 15 which is an example of a communication network. The Internet 15 is connected via a gateway server 12 to a plurality of mobile communication networks 11 that are communication networks of mobile terminals such as mobile phones and smart phones. The distribution server 16 of the present invention is connected to the mobile communication network 11. Data communication (packet communication) with the mobile terminal 10 is possible.

A plurality of mobile communication networks and wired communication networks 11 (b, c) such as fixed telephone networks are connected to each other for voice communication. The configuration of the communication network as described above is well known.

The mobile terminal 10 can perform a voice call, has a well-known web browser, can perform packet communication, and can download, install, and execute an application program (hereinafter also referred to as an application). It is a known mobile phone such as a smart phone. Although the internal configuration is well known, a description thereof is omitted, but a computer for controlling the mobile terminal is provided, and the mobile terminal is controlled by executing a program.

The distribution server 16 of the present invention may have a configuration in which, for example, a Web server 20 connected to the Internet, a database (DB) server 21, a terminal 22 which is a maintenance and management PC, and the like are connected to the LAN 23. Each server device can be realized by installing commercially available software and a program for realizing the functions of the present invention described later in a commercially available server device. Note that an ad server that distributes content such as related advertisements based on the position and attributes of the user may be provided separately from the distribution server.

FIG. 2 is a flowchart showing download processing according to the present invention. In S20, the mobile terminal 10 inputs the URL of the distribution server 16 by reading, for example, a QR code (registered trademark) (two-dimensional barcode) with the camera built in the terminal, and accesses this URL with a browser. Request download of. In S21, the distribution server 16 transmits a Web page and accepts a download (DL) request.

In S22, the distribution server 16 reads out and transmits the application program of the present invention corresponding to the model of the mobile terminal 10 and the OS (operating system). The distribution server 16 can extract information such as the terminal ID, the mobile communication network type, the manufacturer information, and the model information from the access data (header) transmitted by the mobile terminal 10, so that the corresponding processing is performed based on the information. Distribute the app. This function corresponds to program distribution means for transmitting an application program to the mobile terminal.

In S23, the mobile terminal 10 receives and stores the application program. In S24, the mobile terminal 10 installs the application program. In S25, the mobile terminal 10 automatically starts the application program. In S <b> 26, a timing at which an application activated for the first time on the mobile terminal 10 is activated in the OS of the mobile terminal 10 is set. (The “service” program described later is set.)

The start timing (event) is specified at the end of the call, at the end of the call, at the time of incoming call, at the time of answering, at the time of outgoing call, at the end of incoming call (missed call), at the end of outgoing call (no answer), for example once a day Set to start at the scheduled time. The activation timing is set only at the first activation, but the setting content can be changed from the application display screen. In addition, an OS currently used in many portable terminals is equipped with a setting function for starting an application as standard.

In S27, the mobile terminal 10 requests the latest notification information from the distribution server 16. In S28, the distribution server 16 reads the notification information to be distributed and sends the latest notification information to the portable terminal. The notification information (content or content application) may be a program that executes a function such as a quiz in addition to a URL such as a banner and Web page data written in HTML. This function corresponds to notification information distribution means for distributing notification information based on a request from an application program installed in the mobile terminal. In S29, the mobile terminal 10 stores the latest notification information in the memory.

FIG. 3 is a flowchart showing the notification information display processing in the present invention. In S <b> 40, the mobile terminal 10 starts the application on a regular basis based on a preset setting. In S41, the application of the mobile terminal 10 accesses the distribution server 16. In S42, the distribution server 16 reads and transmits the latest notification information. In S43, the application of the mobile terminal 10 receives and stores the latest notification information. Note that the notification information may not be transmitted when the previous update information is the latest.

In S50, the mobile terminal 10 makes a call based on a user operation or detects an incoming call. In S51, an application (a program called “service” that does not have a screen called “service” and is always in a standby state) is activated in the mobile terminal 10, and acquires and stores the telephone number of the other party that made or received the call and the current time information, Return to standby. At this time, the screen display by the application is not performed.

Also, the application (service) is activated at the start of a call after an incoming call or outgoing call, and the current (start of call) time information is acquired and stored, and the process returns to the standby state. The function of S50 corresponds to a part of call information acquisition means for acquiring number information and call duration information regarding the immediately preceding voice call.

In S52, the mobile terminal 10 detects the end of incoming or outgoing call, the end of incoming call (missed call), the end of outgoing call (non-response of the other party), and activates the application based on the setting. The app acquires the end of talk (current) time and the type of event that causes activation.

In S53, the application of the mobile terminal 10 performs point acquisition processing. Points are points that can be obtained when purchasing goods and services and can be exchanged for goods and services, and there are many well-known services. In the point acquisition process, for example, the number of points to be given is determined at random, and the given point number information is notified to the distribution server 16. In addition to randomly determining the acquisition point, the other party's number (if the last digit is “Today's Lucky Number” is doubled, etc.) It may be determined by the second call).

Note that the point ID (account) is obtained in advance by logging in to the point service. This function corresponds to a part of point acquisition means for determining and displaying the number of points acquired by the user and notifying the server of point information. In S54, the server 16 receives the point number information and notifies the point management site together with the corresponding point ID.

In S55, information to be displayed by the application of the mobile terminal 10 is collected and generated, and a screen including notification information is displayed. The telephone number information is obtained by reading the telephone number information stored in S50. The incoming (calling) time is obtained by subtracting the incoming time from the call start time stored in S50. The call time is also obtained by subtracting the call start time stored in S50 from the call end time.

The other party name is retrieved by searching the phone book data using the telephone number as a key via the OS, and if it is hit, the registered other party name is acquired and displayed. The above functions correspond to display means for displaying notification information on the screen of the mobile terminal at the end of the voice call. The notification information may be updated by downloading the latest information at the time of notifying the point information to the server (when the app is not notified, at the end of the talk). In addition, when access to the server fails, the stored notification information may be displayed.

In S56, for example, the mobile terminal 10 detects that the user has clicked on the banner advertisement, and transmits the corresponding URL to the server 16. In S57, the distribution server 16 receives and records the URL from the mobile terminal 10, and redirects to the corresponding connection destination. The server 16 can obtain statistical information such as the number of advertisement clicks. In S58, the mobile terminal 10 starts up a standard browser and displays a Web page such as an advertisement sent from another server.

Note that the application screen is automatically displayed at the end of the talk, etc., or can be displayed manually by the user by clicking the application icon provided on the standby screen. In this case, the same information as the previous display content is displayed, and the call information can be confirmed, the operation button can be transmitted, the notification information can be viewed, and the application settings can be changed.

In addition to the above functions, the mobile terminal 10 has a function of transmitting statistical information such as the number of times of application display, application type, time and position to the server. The transmission timing may be transmitted to the server every predetermined period, for example, at a certain time every day, in addition to transmission when connected to the server in other server connection processing, for example, notification information acquisition processing or point processing. The statistical information is used for billing processing to advertisers and analysis of user characteristics.

FIG. 4 is an explanatory diagram showing an example of a screen displayed on the receiving side in the portable terminal of the present invention. FIG. 4A shows an example of a screen displayed by the application when the incoming call is finished. In the application window 30 on the screen 40 of the mobile terminal 10, an event display field 31, call information and point information display area 32,

various operation buttons

33, 34, and 35, and a notification (advertisement) information display field 36 are provided from the top. It has been.

In the event display field 31, the name of the other party is displayed as “Mr. XX” when the telephone number is registered in the phone book, together with the status of the previous call, for example, “end of call”. In the call information and point information display area 32, the other party's telephone number, the incoming time (calling time), the calling time are displayed, and the number of points acquired is further displayed.

In the various operation button fields, a [Call] button 33 for making a return call, a [Phonebook registration] button 34 for registering a phone number in the phonebook (valid only when the phonebook has no number registration), A “Close” button 35 for ending the application is displayed. In the notification (advertisement) information display field 36, a banner advertisement acquired from the server 16 or a game icon is displayed. A plurality of banner advertisements and game icons may be displayed or scrolled.

When the user clicks on the banner, the browser is launched and the corresponding site is displayed. A plurality of banner advertisements may be downloaded in advance from the server 16 and any one of them may be displayed at random.

FIG. 4B is an example of a screen displayed by the application when a missed call is received. If this screen does not answer an incoming call (missed call), information is displayed when the call is finished. If the user does not perform any operation for a certain period of time when a missed call is received, the application is terminated after a certain period of time. “Missed call” is displayed in the event display field 31. The call information and point information display area 32,

various operation buttons

33, 34, and 35, and the notification (advertisement) information display column 36 are the same as those at the end of the call in FIG.

FIG. 5 is an explanatory diagram showing an example of a screen displayed on the calling side in the portable terminal of the present invention. FIG. 5A shows an example of a screen displayed by the application when the outgoing call is over. When a call is made, information is displayed after the call is finished, as in the case of an incoming call. The display content is the same as that at the end of the incoming call in FIG. 4A except that there is no incoming time. FIG. 5B shows an example of a screen displayed by the application when there is no outgoing call that has been sent but ended due to the absence of the other party. In this case, it is the same as that at the end of the outgoing call in (a) except that “no call” is displayed in the event display field 31.

FIG. 6 is an explanatory view showing another screen example displayed on the mobile terminal of the present invention. FIG. 6A is an example of notification information (content application) incorporating a function (program) for playing a game such as a quiz. In this case, since the call time and phone number are not displayed when content is displayed, the app is activated only at the end of the call, not when the call is received, and the quiz (content) screen is not the banner or icon, but the entire screen Is displayed. When the user performs a predetermined answer operation on the screen of FIG. 6A, for example, an answer screen as shown in FIG. 6B is displayed. A banner or an advertisement may be displayed on a part of the screen.

FIG. 6C shows an example of notification information (content application) incorporating a scratch card function (program). When the user performs an operation of selecting an arbitrary circle on the screen shown in FIG. 6C, for example, a hit screen or an off screen as shown in FIG. 6D is displayed. When the user performs an application operation, the user is connected to the server, and the lottery application process is performed.

Although the embodiments have been disclosed above, the present invention may be modified as shown below. In the embodiment, an example has been disclosed in which a plurality of banner advertisements are downloaded as notification information, and are randomly selected and displayed. However, in the case of a mobile terminal equipped with a GPS function, the application is started from the GPS function before display. The position information may be acquired and transmitted to the server 16, and the server 16 may immediately distribute the neighboring advertisement information based on the received position information and display it by an application.

The application has been disclosed to start at regular intervals and update the notification information.However, if the application is started within the latest predetermined time and the latest notification information can be obtained from the server, the information is updated by the scheduled start. Is unlikely. Therefore, when the notification information is updated, the next activation time may be a certain time after the current time (for example, 24 hours later). In this way, as long as it continues to be activated within a certain period of time, it will not be activated regularly.

In the embodiment, an example in which a banner advertisement or a game icon acquired from the server 16 is displayed in the notification information display field 36 is disclosed. A linked coupon or the like may be displayed.

In the embodiment, an example in which the same notification information is distributed to each mobile terminal has been disclosed. However, by inputting fields of interest for each terminal in advance, the user's interest can be selected from a large number of advertisement information. Only relevant advertising information that seems likely can be distributed. The terminal identification information at this time can be obtained from the access data (header) described in the above embodiment, or an ID number unique to the application to be downloaded may be assigned and written in advance.

In the embodiment, an example is disclosed in which the display is performed only at the end of the talk. However, since the user sees the screen when an incoming call is received, for example, the application is launched at the timing when a call is received (when an incoming call is received), and notification information is displayed. During the call, the application may not be displayed, but may be set in a standby state, and the application may be restarted and display information when the call ends (end of call). In addition to the notification information, the contents displayed when an incoming call can be displayed that there is a discount coupon or a point privilege depending on the call time when the incoming call is received.

Furthermore, by using the earphone, the user can make a call while looking at the screen without putting the mobile terminal on the ear. Accordingly, it may be possible to set so that display is performed by an application during a call, when receiving a call, or when making a call.

In the embodiment, an example in which the telephone function is controlled separately from data communication as a standard function of the mobile terminal has been disclosed. However, a telephone service controlled by an application using a data communication line such as a well-known IP telephone application is also available. Exists. The present invention can be applied to such an application as it is. That is, the function of the call termination application of the present invention may be incorporated into the IP phone application, or the call termination application of the present invention may be activated from the IP telephone application.

The present invention can be applied to an advertisement distribution system for mobile terminals.

DESCRIPTION OF SYMBOLS 10 ... Portable terminal 11 ... Mobile communication network 12 ... Gateway 15 ... Internet 16 ... Distribution server 17 ... PC
20 ... Web server 21 ... DB server 22 ... Terminal 23 ... LAN

Claims

In a mobile terminal that can make a voice call and can be connected to a server via a communication network,
Means for receiving announcement information from the server;
A portable terminal comprising display means for displaying the notification information on a screen of the portable terminal at the end of the voice call.
The mobile terminal according to claim 1,
Furthermore, it comprises call information acquisition means for acquiring number information and call time information related to the immediately preceding voice call,
The portable terminal characterized in that the display means also displays information relating to the immediately preceding call and operation buttons relating to the immediately preceding call.
3. The mobile terminal according to claim 2, further comprising point acquisition means for determining and displaying the number of points acquired by the user and notifying the server of point information.
3. The mobile terminal according to claim 2, further comprising a game means.
A computer that controls a mobile terminal that is capable of voice calls and that can be connected to a server via a communication network.
Means for receiving announcement information from the server;
A program for a portable terminal for functioning as display means for displaying the notification information at the end of the voice call.
In the portable terminal program according to claim 5,
Furthermore, it comprises call information acquisition means for acquiring number information and call time information related to the immediately preceding voice call,
6. The portable terminal program according to claim 5, wherein the display means also displays information relating to the immediately preceding call and operation buttons relating to the immediately preceding call.
In a server that can be connected to a mobile terminal that can also make voice calls over a communication network,
Program distribution for transmitting to the mobile terminal an application program for causing the computer that controls the mobile terminal to function as a means for receiving notification information from the server and a display means for displaying the notification information at the end of the voice call Means,
A mobile terminal server comprising: notification information distribution means for distributing the notification information based on a request from the application program installed in the mobile terminal.
The mobile terminal server according to claim 7, wherein the mobile terminal server acquires position information from the mobile terminal, and the notification information distribution means distributes notification information related to the acquired position information.