WO2012096452A3 - 디지털 컨텐츠의 순위를 활용한 광고의 경매 시스템 및 방법 - Google Patents

디지털 컨텐츠의 순위를 활용한 광고의 경매 시스템 및 방법 Download PDF

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Publication number
WO2012096452A3
WO2012096452A3 PCT/KR2011/009899 KR2011009899W WO2012096452A3 WO 2012096452 A3 WO2012096452 A3 WO 2012096452A3 KR 2011009899 W KR2011009899 W KR 2011009899W WO 2012096452 A3 WO2012096452 A3 WO 2012096452A3
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WIPO (PCT)
Prior art keywords
contents
advertisement
auction
digital contents
present
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PCT/KR2011/009899
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English (en)
French (fr)
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WO2012096452A2 (ko
Inventor
오종훈
이주원
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(주)펄서스 테크놀러지
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Application filed by (주)펄서스 테크놀러지 filed Critical (주)펄서스 테크놀러지
Publication of WO2012096452A2 publication Critical patent/WO2012096452A2/ko
Publication of WO2012096452A3 publication Critical patent/WO2012096452A3/ko
Priority to US13/938,897 priority Critical patent/US20130297410A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

본 발명은 디지털 컨텐츠의 스트리밍에 활용 가능한 광고의 경매에 관한 것으로서, 더욱 상세하게는 광고의 활용을 극대화 하여 컨텐츠 제공자의 경제적 수익을 극대화 할 수 있는 디지털 컨텐츠의 스트리밍에 활용 가능한 광고의 경매에 관한 것이다. 특히, 컨텐츠의 인기순위, 특정 컨텐츠, 사용자의 프로필 등을 고려하여 광고 경매를 실시하는 시스템 및 방법에 관한 것이다. 본 발명을 통해, 컨텐츠 제공자는 온라인 컨텐츠의 특성을 활용하여 광고 경매를 실시하여 그 경제적 이득을 최대화 할 수 있으며, 무상 또는 유상 컨텐츠 제공의 비즈니스를 유지할 수 있는 기반을 마련할 수 있다.
PCT/KR2011/009899 2011-01-10 2011-12-21 디지털 컨텐츠의 순위를 활용한 광고의 경매 시스템 및 방법 WO2012096452A2 (ko)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US13/938,897 US20130297410A1 (en) 2011-01-10 2013-07-10 System and method for autioning advertisement using digital contents ranking and method therefor

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2011-0002350 2011-01-10
KR1020110002350A KR101211053B1 (ko) 2011-01-10 2011-01-10 디지털 컨텐츠의 순위를 활용한 광고의 경매 시스템 및 방법

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US13/938,897 Continuation US20130297410A1 (en) 2011-01-10 2013-07-10 System and method for autioning advertisement using digital contents ranking and method therefor

Publications (2)

Publication Number Publication Date
WO2012096452A2 WO2012096452A2 (ko) 2012-07-19
WO2012096452A3 true WO2012096452A3 (ko) 2012-09-13

Family

ID=46507532

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PCT/KR2011/009899 WO2012096452A2 (ko) 2011-01-10 2011-12-21 디지털 컨텐츠의 순위를 활용한 광고의 경매 시스템 및 방법

Country Status (3)

Country Link
US (1) US20130297410A1 (ko)
KR (1) KR101211053B1 (ko)
WO (1) WO2012096452A2 (ko)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2004061699A1 (en) 2002-12-27 2004-07-22 Nielsen Media Research, Inc. Methods and apparatus for transcoding metadata
US9380356B2 (en) 2011-04-12 2016-06-28 The Nielsen Company (Us), Llc Methods and apparatus to generate a tag for media content
US9210208B2 (en) * 2011-06-21 2015-12-08 The Nielsen Company (Us), Llc Monitoring streaming media content
US9209978B2 (en) 2012-05-15 2015-12-08 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9313544B2 (en) 2013-02-14 2016-04-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9762965B2 (en) 2015-05-29 2017-09-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010067958A (ko) * 2001-04-10 2001-07-13 김민욱 인터넷 상에서의 컨텐츠 선호도에 의한 광고 제공 시스템및 그 방법
KR20050106777A (ko) * 2004-05-06 2005-11-11 현석남 광고기능을 갖는 음원의 온라인 스트리밍 시스템 및 방법
KR20080047243A (ko) * 2007-05-29 2008-05-28 류충희 인기 ｕｃｃ를 광고매체로 활용할 수 있는 ｕｃｃ 제공서버 및 그 방법
KR20090061801A (ko) * 2007-12-12 2009-06-17 삼성전자주식회사 광고 경매 방법, 이에 적합한 기록 매체 그리고 광고 경매시스템
KR20090119416A (ko) * 2008-05-16 2009-11-19 엔에이치엔비즈니스플랫폼 주식회사 디지털 방송 서비스에서의 광고 컨텐츠 제공 방법 및시스템, 그리고 광고 컨텐츠 노출 방법 및 시스템

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7058602B1 (en) * 2000-08-18 2006-06-06 Luckysurf.Com, Inc. Enhanced auction mechanism for online transactions
US20080167943A1 (en) * 2007-01-05 2008-07-10 O'neil Douglas R Real time pricing, purchasing and auctioning of advertising time slots based on real time viewership, viewer demographics, and content characteristics
US20100332331A1 (en) * 2009-06-24 2010-12-30 Craig Stephen Etchegoyen Systems and Methods for Providing an Interface for Purchasing Ad Slots in an Executable Program

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010067958A (ko) * 2001-04-10 2001-07-13 김민욱 인터넷 상에서의 컨텐츠 선호도에 의한 광고 제공 시스템및 그 방법
KR20050106777A (ko) * 2004-05-06 2005-11-11 현석남 광고기능을 갖는 음원의 온라인 스트리밍 시스템 및 방법
KR20080047243A (ko) * 2007-05-29 2008-05-28 류충희 인기 ｕｃｃ를 광고매체로 활용할 수 있는 ｕｃｃ 제공서버 및 그 방법
KR20090061801A (ko) * 2007-12-12 2009-06-17 삼성전자주식회사 광고 경매 방법, 이에 적합한 기록 매체 그리고 광고 경매시스템
KR20090119416A (ko) * 2008-05-16 2009-11-19 엔에이치엔비즈니스플랫폼 주식회사 디지털 방송 서비스에서의 광고 컨텐츠 제공 방법 및시스템, 그리고 광고 컨텐츠 노출 방법 및 시스템

Also Published As

Publication number Publication date
WO2012096452A2 (ko) 2012-07-19
KR101211053B1 (ko) 2012-12-12
KR20120080888A (ko) 2012-07-18
US20130297410A1 (en) 2013-11-07

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