WO2012056499A1

WO2012056499A1 - Commodity information providing system

Info

Publication number: WO2012056499A1
Application number: PCT/JP2010/006376
Authority: WO
Inventors: 太亮寺西; 岩本　智史; 能紀音無
Original assignee: M.O.T 株式会社
Priority date: 2010-10-28
Filing date: 2010-10-28
Publication date: 2012-05-03
Also published as: TW201237784A; JPWO2012056499A1

Abstract

Provided is a commodity information providing system that can promptly provide specific information regarding a commodity to a consumer via a portable communication terminal in a manner excellent in appealing power. The commodity information providing system (10) includes: a WWW server (12); a supplier terminal (14) operated by a producer of a commodity (C) or a distributor; a portable communication terminal (16) operated by a consumer who consumes the commodity (C); and a network (18) that connects the WWW server (12), the supplier terminal (14), and the portable communication terminal (16). The WWW server (12) includes a database (12a) for storing commodity detail information input by an operation of the supplier terminal (14) by the producer or the distributor and a Web site (26) created on the basis of the commodity detail information, and has a function to provide the Web site (26) to the portable communication terminal (16) and a function to generate a marker (20) that corresponds to the commodity (C) and the accompanying commodity detail information. The portable communication terminal (16) includes: a camera (16a) that takes an image including the marker (20) attached to the commodity (C); and an application program including an extended reality sensing system that recognizes a pattern of the marker (20) taken by the camera (16a) and superimposes and displays, in the image (G), motion graphics (22) in which an explanation on the commodity (C) corresponding to the marker (20) is written.

Description

Product information system

The present invention relates to a product information providing system for providing a consumer with specific information on a product via a portable communication terminal.

In recent years, for example, Patent Document 1 below is known as a system for disclosing product information using the Internet. The technology described in the patent document 1 is a two-dimensional code (URL of Web page) indicating connection information to a Web page (details of contents of the product) in an advertising medium (for example, a magazine advertisement page) or a label of the product. For example, when the QR code (registered trademark) is printed and the consumer reads the code with a camera of a camera-equipped portable communication terminal (for example, a portable telephone or a PDA), the URL information is taken into the portable communication terminal. When the consumer accesses the URL in the portable communication terminal, the consumer is connected to a Web page for supplying information on the product, and detailed product information is displayed on the screen of the portable communication terminal.

Japanese Patent Laid-Open No. 2002-111909

However, such a system has the following problems. That is, when the two-dimensional code is read by the portable communication terminal, what is displayed on the screen is not the information of the product itself but the information regarding the URL of the Web page in which the product content is described, and the information about the product itself is known Desired consumers also had to access this URL. That is, there is a problem that two-step operation is required to obtain information required by the consumer, and such information can not be provided timely.

In addition, although it is possible to store character data other than URL, for example, product information represented by characters in a two-dimensional code, it is difficult to store graphic information such as illustrations, figures, and symbols. Therefore, even if the product information is displayed directly on the screen of the portable communication terminal from which the two-dimensional code has been read, the information is merely a list of characters and the consumer appeal is poor. .

Therefore, when the main subject of the present invention is to provide the consumer with specific information on a product through a portable communication terminal, the information can be immediately provided in an appealing manner. It is providing a goods information provision system.

The invention described in claim 1 is
(1) The WWW server 12, the supplier terminal 14 operated by the producer or distributor of the product C, the portable communication terminal 16 operated by the consumer of the product C, and the network 18 for connecting them to one another And in the product information providing system 10,
(2) The WWW server 12 has a database 12a for storing detailed product information input by operating the supplier terminal 14 by the producer or distributor and the Web site 26 created based on the detailed product information. And the function of providing the website 26 to the portable communication terminal 16 and the function of generating markers 20 corresponding to the respective products C and the detailed product information attached thereto.
(3) The portable communication terminal 16 comprises a camera 16a for capturing an image including the marker 20 listed in the item C, and recognizes the pattern of the marker 20 captured by the camera 16a to recognize the marker 20. An application program comprising an augmented reality system for superposing and displaying motion graphics 22 on which a description of a product C corresponding to 20 is described in a captured image G is built in (4) product information It is the provision system 10.

In the present invention, when the camera 16a of the portable communication terminal 16 captures an image including the marker 20 on the product C, motion graphics 22 in which the description of the product C corresponding to the marker 20 is described in the captured image G Is superimposed and displayed. That is, it is possible to immediately display commodity information with high appeal, including not only characters but also graphics, etc., on the screen of the portable communication terminal 16 in one action.

In the present invention, “shooting” means moving image shooting, not so-called still (still image) shooting.

According to the invention described in claim 2, in the product information providing system 10 according to claim 1, “the marker 20 has a rectangular outer frame 20a and the outer frame 20a in the outer frame 20a. It is arranged at a predetermined coordinate position with an origin P at one of the corners of the frame 20a, and is constituted by a plurality of granular patterns 20b colored in either white or black.

According to the third aspect of the present invention, in the commodity information providing system 10 according to the first or second aspect, “the motion graphics 22 displayed on the portable communication terminal 16 It is characterized in that a touch button 24 for accessing the database 12a in which the Web site 26 of the WWW server 12 is stored via the network 18 is incorporated.

According to the present invention, when providing individual specific information on a product to a consumer via a portable communication terminal, a product information providing system capable of immediately providing the information in a manner excellent in appeal. Can be provided.

It is a schematic diagram showing the composition of the goods information offer system of one example in the present invention. It is explanatory drawing which shows an example of the marker in the goods information provision system of this invention. It is a flowchart which shows an example of the application program incorporated in a portable communication terminal. It shows an example of a product information display screen by motion graphics. An example of the website which shows the detailed information of the goods displayed on the screen of a portable communication terminal is shown.

Hereinafter, the product information providing system of the present invention will be described in detail with reference to the drawings. FIG. 1 is a schematic view showing a product information providing system 10 according to an embodiment of the present invention. As this figure shows, the commodity information providing system 10 of this embodiment is operated by the WWW server 12, the supplier terminal 14 operated by the producer or distributor of the commodity C, and the consumer of the commodity C. Portable communication terminal 16 and a network 18 connecting them to each other.

In this example, as the product C, there are a great many types of products all over the world, and since the characteristics are different for each production area and each year, the wine for which the consumer needs for information provision is extremely high The following explanation is given.

In response to a request from the portable communication terminal 16 described later, the WWW server 12 not only detailed information on the product (wine) C stored in the database 12a, that is, not only the information on the product (wine) C itself. Providing a Web site 26 (see FIG. 5) on which information including information on a winery that is a manufacturer, event information planned by a supplier, and the like (hereinafter collectively referred to as “product detail information”) is described It is.

The database 12a of the WWW server 12 stores detailed product information input by the producer or distributor operating the supplier terminal 14, a Web site 26 created based on the detailed product information, and the like.

In addition, the WWW server 12 manages each product C and product detail information attached thereto by a product number code represented in binary notation, and the augmented reality corresponding to each product C and the like based on the product number code. It has a function of generating data Dm of the marker 20 used in the AR (Augmented Reality) system.

Here, the marker 20 captures an augmented reality system as described above, that is, captures an image including the marker, and a predetermined image or the like corresponding to the type of the marker in the captured image is the marker of the captured image. It is for use in a system that displays superimposed on a position. As shown in FIG. 2, this marker 20 uses the rectangular outer frame 20 a and one of the corners (upper left corner in the example shown in FIG. 2) of the outer frame 20 a in the outer frame 20 a as the origin P. .. Are arranged at predetermined coordinate positions (P1, P2...), And are configured with a plurality of granular patterns 20b colored in either white or black. In the present embodiment, 20 circles are used as the plurality of granular patterns 20b, and the patterns 20b consisting of the circles are arranged so as to form an eyebrow pattern in the outer frame 20a. For this reason, the marker 20 is designed to be associated with the wine which is the commodity C, and such design can serve as motivation when attaching the marker 20 to each commodity C. In addition, as a method of attaching this marker 20 to wine which is the commodity C, a method of hanging a tag on which the marker 20 is printed on the neck of a bottle or a method of printing the marker 20 in advance on the back label of the bottle Or a method of printing the marker 20 in a catalog, a brochure, a commodity POP or the like.

And since this marker 20 is arranged at a predetermined coordinate position in the outer frame 20a and is composed of 20 symbols 20b colored in either white or black, it is 2 to the 20th power, ie 1, 1 It is possible to correspond to 048,576 part number codes. Further, by increasing the number of symbols 20b in the marker 20, it is possible to easily increase the number of compatible part number codes (in other words, the amount of information) later.

The supplier terminal 14 is a terminal operated by a wine supplier such as a producer or a distributor whose data is registered in the database 12a of the WWW server 12, and is operated by the WWW browser 14a, the transmitting / receiving device 14b and the input device 14c. Configured

The transmitting and receiving device 14b exchanges electronic mail and data via the network 18, and the transmitting and receiving device 14b receives data on the access trend (for example, log) of the consumer transmitted from the WWW server 12 It functions as a means for providing detailed product information to the WWW server 12 as well as functioning. The input device 14c is for inputting data such as product detail information or operating various buttons, and corresponds to a keyboard, a mouse, and the like.

The portable communication terminal 16 is a portable information communication device operated by a consumer, and comprises a charge coupled device (CCD) or the like and is provided with a camera 16a capable of photographing the marker 20. Specifically, a portable telephone, a PDA (Personal Digital Assistant: Personal Digital Assistant), a smart phone, or the like corresponds to the portable communication terminal 16.

In addition, the portable communication terminal 16 recognizes a pattern of the marker 20 photographed by the camera 16a and superimposes, in the photographed image G, motion graphics (MotionGraphics) on which descriptions of products corresponding to the marker 20 are described. An application program consisting of an augmented reality system for displaying images is embedded. The application program may be built in the portable communication terminal 16 in advance, or may be downloaded later via the network 18.

Hereinafter, the operation of the application program will be described with reference to FIG. 3. First, when the application program is activated, the camera 16a of the portable communication terminal 16 is activated (step S1). Therefore, when an image including the marker 20 is photographed by the camera 16a, the program starts reading scanning in order to obtain a unique pattern (information) of the marker 20 (step S2).

Then, when the information analysis of the marker 20 is successful, the data is read, and the motion graphics 22 with the description of the wine corresponding to the marker 20, that is, the description of the product C is called from inside or outside of the application program, as shown in FIG. As described above, the superimposed image is displayed on the captured image G (step S3). On the other hand, if the information analysis of the marker 20 fails, the camera 16a is restarted, and steps S1 and S2 are repeatedly executed.

As shown in FIG. 4, the motion graphics 22 of the present embodiment is roughly divided into "trade name of wine," "pattern of country of origin and its flag", and "feature of taste" as the explanation of the product C. Three items are described.

In addition, in the motion graphics 22 of the present embodiment, a touch-sensitive button 24 for accessing a database 12a in which the Web site of the WWW server 12 is stored via the network 18 is incorporated. In this example, as the touch button 24, a touch sensing type button for operating a command inputted by a capacitance generated by touching a screen of the portable communication terminal 16 with a human finger is adopted. It is not limited to this.

Referring back to FIG. 3, in the motion graphic 22 of the present embodiment having such a touch button 24, when the consumer touches the touch button 24 incorporated in the motion graphic 22, the motion graphic 22 is incorporated in the portable communication terminal 16. When the connection to the network 18 (in this embodiment, the Internet) is started (step S4) and the connection to the network 18 is successful, the screen of the portable communication terminal 16 is displayed as shown in FIG. The web site 26 on which the product detail information is posted is displayed (step S5). This Web site 26 is composed of the following pages: "Wine Details", "Winery Information", "Wine Word Gathered", and "List Registration". Each web page can be switched by pressing the tab 26a of.

Here, in addition to the above three items of information described in the motion graphics 22, the “page regarding the details of wine” describes information on “production region”, “color” and “production year”, etc. There is. In addition, the "page related to information on the winery" includes a message from the winery owner and a video showing the state of the brewery. Furthermore, in the “Wash word information collection page”, not only the word-of-mouth information sent directly to the WWW server 12, but also the information and suppliers collected at simple posting sites such as TWITTER (registered trademark), for example. You can browse the event information to be planned. Then, on the “page related to list registration”, a list of wines registered by the consumer himself / herself operating the portable communication terminal 16 as a list is displayed.

On the other hand, even though the touch button 24 of the motion graphics 22 is pressed, if the connection to the network 18 fails, an error is displayed on the screen of the portable communication terminal 16, and the connection to the network 18 is made again. Will be tried.

Consumer related data such as a log generated when browsing the web site 26 with the portable communication terminal 16 using the application program as described above is collected by the WWW server 12 and then through the network 18. The data is provided to the supplier terminal 14, and a supplier such as a producer or a distributor can utilize these data for marketing and the like.

As described above, in the product information providing system 10 according to the present embodiment, when the camera 16 a of the portable communication terminal 16 shoots an image including the marker 20 placed on the product C, the camera 20 a corresponds to the marker 20 in the captured image G Motion graphics 22 in which a description of the product C is written is displayed in a superimposed manner. That is, it is possible to immediately display commodity information with high appeal, including not only characters but also graphics, etc., on the screen of the portable communication terminal 16 in one action.

Further, since the marker 20 is composed of a rectangular outer frame 20a and a plurality of granular patterns 20b disposed at predetermined coordinate positions in the outer frame 20a and colored in either white or black. By increasing the number of the symbols 20b of the markers 20, the number of product number codes (in other words, the amount of information) that can be handled can be easily increased after the fact.

Furthermore, since the motion graphics 22 incorporates a touch button 24 for accessing the database 12a in which the web site 26 of the WWW server 12 is stored via the network 18, more detailed information on the product C can be obtained. Even when you want to know, you can respond immediately.

That is, according to the product information providing system 10 of the present embodiment, when providing individual specific information on the product C to the consumer via the portable communication terminal 16, the information is excellent in appeal It is possible to provide the product information providing system 10 that can be provided immediately in an aspect.

In the above embodiment, wine has been described as an example of the product C. However, the product C is not limited to wine, and may be any other agricultural and industrial product.

DESCRIPTION OF SYMBOLS 10 Merchandise information provision system 12 WWW server 12a Database 14 Supplier terminal 14a WWW browser 14b Transmission / reception device 14c Input device 16 Portable communication terminal 16a Camera 18 Network 20 Marker 20a Outer frame 20b ... Design 22 ... Motion graphics 24 ... Touch button 26 ... Web site 26a ... Tab C ... Product Dm ... (Marker) data G ... Photographed image P ... (Coordinate) origin

Claims

In a product information providing system comprising a WWW server, a supplier terminal operated by a producer or distributor of goods, a portable communication terminal operated by a consumer of the goods, and a network connecting these to one another
The WWW server has a database for storing detailed product information input by operating the supplier terminal by the producer or distributor and a website created based on the detailed product information, and the portable communication It has a function of providing the website to the terminal, and a function of generating a marker corresponding to each product and the product detail information attached thereto.
The portable communication terminal includes a camera for capturing an image including the marker listed in a product, recognizes a pattern of the marker captured by the camera, and describes the product corresponding to the marker. An article information providing system incorporating an application program comprising an augmented reality system for displaying motion graphics superimposed on a captured image.
A plurality of granular patterns colored in white or black, wherein the markers are arranged at predetermined coordinate positions with a rectangular outer frame and any corner of the outer frame in the outer frame as an origin The commodity information providing system according to claim 1, characterized in that
The motion graphics displayed on the portable communication terminal may include a touch button for accessing a database in which a web site of a WWW server is stored via a network. The goods information-providing system according to item 1 or 2.