201237784 六、發明說明： 【發明所屬之技術領域】 本發明，係提供一種對於消費者而透過攜帶型通訊終 端來提供相關於商品之個別的具體性資訊之商品資訊提供 系統。 【先前技術】 近年來，關於利用網路來揭載商品資訊的系統，例如 係周知有下述之專利文獻1。在此專利文獻1中所記載之 技術，係在廣告媒體（例如雜誌廣告頁）或者是商品之標 籤等處，預先印刷上代表用以連接對於該商品之內容作詳 細說明的web網頁之連接資訊（web網頁之URL )的二維 條碼（例如QR碼（登記商標）），若是消費者藉由附有 攝像機之攜帶型通訊終端（例如行動電話或PDA等）的 攝像機來讀取該碼，則URL資訊係被導入至攜帶型通訊 終端中，消費者若是藉由該攜帶型通訊終端來對於前述 URL進行存取，則係被與供給該商品之資訊的web網頁作201237784 VI. Description of the Invention: [Technical Field] The present invention provides a product information providing system for providing specific information on individual products related to goods through a portable communication terminal for consumers. [Prior Art] In recent years, for example, the following Patent Document 1 is known as a system for uncovering product information by using a network. The technique described in Patent Document 1 is pre-printed with connection information for connecting a web page for specifying the content of the product in an advertisement medium (for example, a magazine advertisement page) or a label of a product. a two-dimensional barcode (such as a QR code (registered trademark)) of a (web page URL), if the consumer reads the code by a camera attached to the portable communication terminal of the camera (such as a mobile phone or a PDA) The URL information is imported into the portable communication terminal, and if the consumer accesses the URL by the portable communication terminal, it is made with the webpage that supplies the information of the commodity.
I 連接，而詳細之商品資訊係被顯示在該攜帶型通訊終端的 畫面上。 〔先前技術文獻〕 〔專利文獻〕 〔專利文獻1〕日本特開2002-111909號公報 【發明內容】 -5- 201237784 〔發明所欲解決之課題〕 然而，此種系統，係存在有下述一般之問題。亦即是 ，當藉由攜帶型通訊終端而對於二維條碼作了讀取時，在 畫面上所顯示的，係並非爲商品本身的資訊，而是相關於 記載有商品內容之web網頁的URL之資訊，想要獲知關 於商品本身之資訊的消費者，係必須要更進一步進行對於 該URL作存取的動作。亦即是，爲了得到所需要之資訊 ，消費者係需要進行2階段的操作，而有著無法即時性地 提供該資訊的問題。 又，在2維條碼中，雖然亦可儲存除了 URL以外之 文字資料，例如儲存以文字來作表現之商品資訊，但是， 要藉由其來儲存插圖、圖形、記號等之圖形資訊一事，由 於係爲困難，因此，就算是在對於2維條碼作了讀取之攜 帶型通訊終端的畫面上直接顯示了商品資訊，該資訊亦僅 爲將文字作了條列的資訊’而缺乏對於消費者之訴求力。 故而，本發明之主要課題，係在於提供一種：在對於 消費者而透過攜帶型通訊終端來提供相關於商品之個別的 具體性資訊時，能夠將該資訊以富有訴求力之形態來立即 作提供之商品資訊提供系統。 〔用以解決課題之手段〕 在申請專利範圍第1項所記載之發明’係爲一種商品 資訊提供系統1 〇，其特徵爲：（1 )係具備有：www伺服 器1 2、和經由商品c之生產者或物流業者而被進行操作 -6- 201237784 之供給者終端1 4、和經由該商品C之消費者而被進行操 作之攜帶型通訊終端1 6、以及將該些相互作連接之網路 18， （2)在該商品資訊提供系統1〇中，前述www伺服 器1 2，係具備有根據前述生產者或物流業者操作供給者終 端1 4而輸入了的商品詳細資訊以及基於該商品詳細資訊 所作成之被記憶在web網站26中的資料庫12a’並且’ 係具備有對於前述攜帶型通訊終端16而提供前述web網 站2 6之功能、和產生與各商品C以及其所附屬之前述商 品詳細資訊相對應的記號20之功能，（3 )前述攜帶型通 訊終端16，係具備有對於包含有被揭示於商品C處之前 述記號20的畫像之攝影之攝像機16a，並且’係內藏有由 對於藉由該攝像機1 6a所攝影了的記號20的圖案作辨識 並在攝影畫像G中重疊顯示記述有與前述記號20相對應 的商品C之說明的動態圖形22的擴增實境系統所成的應 用程式。 於此發明中，若是藉由攜帶型通訊終端16之攝像機 1 6a來對於包含有在商品C中所揭露之記號20的畫像作 攝影，則係在攝影畫像G中，重疊顯示被記述有與記號 20相對應之商品C的說明之動態圖形22。亦即是，係能 夠藉由1個動作，而在攜帶型通訊終端16之畫面上立即 地顯示不僅爲文字且亦包含有圖形等之訴求力爲高的商品 資訊。 另外，在本發明中之所謂「攝影」，係不僅是靜態（ 靜止畫像）之攝影，而亦包含有動畫攝影。 201237784 申請專利範圍第2項所記載之發明，係在申； 圍第1項所記載之商品資訊提供系統1 〇中，具1 之特徵：亦即是，「前述記號20，係由矩形之外 和在前述外框2 0a內而被配置於以前述外框20a; 個角作爲原點P的特定之座標位置處且被上色爲I 黑的其中一者之複數的粒狀圖案2 0b，所構成者」 申請專利範圍第3項中所記載之發明，係在I 範圍第1項或第2項所記載之商品資訊提供系統 具備有下述特徵：亦即是，「在前述攜帶型通訊 上所顯現出之前述動態圖形22中，係被組入有用 網路18來對於被儲存在www伺服器12之web網 的資料庫12a進行存取之觸碰鍵24」。 〔發明之效果〕 若依據本發明，則係能夠提供一種：在對於》 透過攜帶型通訊終端來提供相關於商品之個別的j 訊時，能夠將該資訊以富有訴求力之形態來立即f 商品資訊提供系統。 【實施方式】I is connected, and detailed product information is displayed on the screen of the portable communication terminal. [Prior Art Document] [Patent Document 1] [Patent Document 1] JP-A-2002-111909 [Summary of Invention] -5-201237784 [Problems to be Solved by the Invention] However, such a system has the following general The problem. That is, when the two-dimensional bar code is read by the portable communication terminal, the information displayed on the screen is not the information of the product itself, but the URL of the web page related to the product content. For information, consumers who want to know about the product itself must go further to access the URL. That is, in order to get the information needed, the consumer needs to perform a two-stage operation, and there is a problem that the information cannot be provided immediately. In addition, in the 2D barcode, it is also possible to store text data other than the URL, for example, to store the product information expressed by the text, but to store graphic information such as illustrations, graphics, symbols, etc. It is difficult, therefore, even if the product information is directly displayed on the screen of the portable communication terminal that reads the 2D barcode, the information is only the information that lists the text' and lacks for the consumer. The appeal. Therefore, the main object of the present invention is to provide an information that can be immediately provided in a form of appealing power when the specific information about the product is provided to the consumer through the portable communication terminal. Product information providing system. [Means for Solving the Problem] The invention described in the first paragraph of the patent application is a product information providing system 1 characterized in that: (1) is provided with: a server 1 2, and a product via a producer terminal or operator of c, which is operated by the supplier terminal 14 of 2012-6784, and a portable communication terminal 16 operated by the consumer of the commodity C, and the interconnections thereof The network 18, (2) in the product information providing system, the www server 12 is provided with product detailed information input by the producer or the distributor operating the supplier terminal 14 and based on the The product detailed information is created in the database 12a' of the web site 26 and is provided with the function of providing the aforementioned web site 26 to the portable communication terminal 16, and generating and attaching to each commodity C and its affiliates. (3) The portable communication terminal 16 is provided with a photograph for an image including the symbol 20 displayed at the product C. The camera 16a has a description in which the pattern of the symbol 20 photographed by the camera 16a is recognized, and the description of the product C corresponding to the symbol 20 is superimposed and displayed on the photographed image G. The application of the augmented reality system of the dynamic graphics 22. In the present invention, when the image of the symbol 20 included in the product C is photographed by the camera 16a of the portable communication terminal 16, the captured image G is superimposed and displayed with the mark. 20 corresponds to the dynamic graphic 22 of the description of the commodity C. In other words, the product information of the portable communication terminal 16 can be immediately displayed on the screen of the portable communication terminal 16 with high appeal power not only for characters but also for graphics. Further, the "photographing" in the present invention is not only a still (still image) photography but also an animated photography. 201237784 The invention described in the second paragraph of the patent application is characterized in that, in the product information providing system 1 described in the first item, the feature of 1 is that "the aforementioned symbol 20 is outside the rectangle. And a plurality of granular patterns 20b disposed in the outer frame 20a, at a specific coordinate position of the outer frame 20a; the corners are colored as I black, The invention described in the third aspect of the invention is the product information providing system described in item 1 or item 2 of the scope of the first aspect, that is, "the above-mentioned portable communication" The aforementioned dynamic graphics 22 appearing in the above are grouped into the useful network 18 for accessing the touch key 24" of the database 12a stored in the web network of the www server 12. [Effects of the Invention] According to the present invention, it is possible to provide a kind of information that can be immediately applied to a product in a form of appealing power when the individual information related to the product is provided through the portable communication terminal. Information delivery system. [Embodiment]
以下，根據圖面，對本發明之商品資訊提供系 細敘述。圖1，係爲對於本發明之其中一實施例的 訊提供系統1 〇作展示的槪略圖。如此圖中所示一 實施例之商品資訊提供系統1 〇，係大略藉由W W W ί專利範 i有下述 ί 20a ' .其中一 或者是 〇 請專利 10中， ’冬端16 以透過 沾26中 費者而 體性資 提供之 統作詳 商品資 般，本 伺服器 201237784 1 2 '和經由商品C之生產者或物流業者而被進行操作之供 給者終端1 4、和經由該商品C之消費者而被進行操作之 攜帶型通訊終端1 6、以及將該些相互作連接之網路1 8所 構成。 另外’在本實施例中，作爲商品C，係以由於在世界 中存在著極多的種類並且在每一產地或每一年份中均會使 其之特性有所相異，因此消費者之對於資訊提供的需求爲 極高的葡萄酒爲例，來進行以下之說明。 www伺服器1 2，係爲因應於從後述之攜帶型通訊終 端16等而來的要求，而將記載有被記憶在資料庫12a中 之相關於商品（葡萄酒）C的詳細資訊、亦即是記載有不 僅是該商品（葡萄酒）C本身的資訊而亦包含有身爲製造 源之酒莊的資訊或者是供應商所企劃的活動資訊等的資訊 (以下，將此總稱爲「商品詳細資訊」）之web網站26 (參考圖5)作提供者。 在此www伺服器1 2之資料庫1 2a中，係被記憶有根 據生產者或物流業者對於供給者終端1 4進行操作所輸入 的商品詳細資訊以及根據該商品詳細資訊所作成之web網 站26等。 又，此www伺服器12 ’係成爲將各商品c以及附隨 於其之商品詳細資訊，藉由以二進位法所作表現之型號碼 來作管理，並具備有根據此型號碼來產生在與各商品C等 相對應之擴增實境AR( Augmented Reality)系統中所使 用的記號20之資料Dm的功能。 -9- 201237784 於此’記號20，係如同上述一般，爲用以在擴增實境 系.統中所使用者，該擴增實境系統，係爲進行對於包含記 號之畫像的攝影，並將與該攝影畫像中之記號的種類相對 應的特定之畫像等重疊顯示在前述攝影畫像中之記號的位 置處之系統。此記號2 0，係如圖2中所示一般，由矩形之 外框20a、和在前述外框20a內而被配置於以前述外框 2 0a之其中一個角（於圖2所示之例中，係爲左上之角） 作爲原點P的特定之座標位置（PI、P2、…）處且被上色 爲白或者是黑的其中一者之複數的粒狀圖案2 0b，所構成 者。在本實施例中，作爲複數之粒狀圖案20b，係使用20 個圓，並以使由該些圓所成之圖案20b在外框20a內而形 成葡萄之模樣的方式而被作配設。因此，此記號20，係成 爲與身爲商品C之葡萄酒附加有關連的設計，該設計係能 夠對於將記號20安裝於各商品C上時的動機有所助益。 另外，作爲將此記號2 0安裝（揭示）在身爲商品C之葡 萄酒上的方法，係可列舉出：將被印刷有記號20之標籤 掛在酒瓶之脖子上的方法、或者是在酒瓶之被標處預先印 刷上該記號20之方法、亦或是在型錄、宣傳單、商品 POP等處印刷上該記號20之方法等。 而，此記號20，由於係由在外框20a內而被配置於特 定之座標位置處且被上色爲白或黑之其中一色之20個的 圖案20b所構成，因此，係能夠與2之20次方，亦即是 能夠與1 04 8 5 7 6種之型號碼作對應。又，此記號20，係成 爲可藉由增加圖案20b之數量，而簡單地來事後性增加可 -10- 201237784 對應之型號碼的數量（換言之，資訊量）。 供給者終端14，係爲在www伺服器12之資料庫12a 中而登記有資料之生產者或物流業者之類的葡萄酒之供給 者所進行操作之終端，並藉由www瀏覽器14a、送受訊裝 置14b以及輸入裝置14c等所構成。 送收訊裝置14b，係爲透過網路18來處理電子郵件或 資料者，此送受訊裝置1 4b，係作爲受訊有關於從www伺 服器1 2所發訊之消費者的存取動向（例如日誌）等的資 料之手段而起作用，並且，係作爲對於www伺服器12而 提供商品詳細資訊之手段而起作用。又，輸入裝置14c， 係爲將商品詳細資訊等之資料作輸入或者是對於各種之按 鍵進行操作者，鍵盤或滑鼠等係相當於此。 攜帶型通訊終端1 6，係爲經由消費者而被進行操作之 攜帶型的資訊通訊機器，並具備有由電荷耦合元件（CCD :Charge Coupled Device)等所成且能夠對於上述記號20 進行攝影之攝像機16a。具體而言，行動電話或PDA (攜 帶資訊終端：Personal Digital Assistant)或者是智慧型手 機等，係相當於此攜帶型通訊終端1 6。 又，在此攜帶型通訊終端1 6中，係內藏有由對於藉 由攝像機16a所攝影了的記號20的圖案作辨識並在攝影 畫像G中重疊顯示記述有與前述記號20相對應的商品之 說明的動態圖形（MotionGraphics )的擴增實境系統所成 之應用程式。另外，此應用程式，係可設爲預先內藏於攜 帶型通訊終端16中，亦可設爲之後再透過網路18來進行 -11 - 201237784 下載者。 以下，若是參考圖3並針對此應用程式之動作作說明 ’則首先，若是啓動應用程式，則攜帶型通訊終端1 6之 攝像機16a係被啓動（步驟S1)。於此，若是藉由此攝像 機1 6a而對於包含記號20之畫像進行攝影，則程式係爲 了取得記號20所具有之固有的圖案（資訊），而開始進 行讀取掃描（步驟S2)。 而後，若是成功進行了記號2 0之資訊解析，則其之 資料係被作讀取，在與該記號20相對應之葡萄酒（亦即 是商品C )之說明中所記載的動態圖形2 2，係被從應用程 •式內或外部而叫出，並如圖4中所示一般而被重疊顯示於 攝影畫像G中（步驟S3 )。另一方面，若是記號20之資 訊解析失敗，則攝像機1 6a係被作再啓動，並反覆實行步 驟S 1以及S 2。 如圖4中所示一般，在本實施例之動態圖形22中， 作爲商品C之說明，係記載有「葡萄酒之商品名」、「原 產國及其之國旗的圖案」、「味道特徵」之大略分出的3 個項目》 又，在本實施例之動態圖形22中，係被組入有用以 透過網路18來對於在www伺服器12之web網站中所儲 存的資料庫 12a進行存取之觸碰鍵（Touch-Sensitive Button ) 24。在本例中，作爲此觸碰鍵24，係採用藉由人 的手指觸碰到攜帶型通訊終端1 6之畫面上所產生的靜電 電容來使所輸入之命令啓動的觸碰感測方式之按鍵，但是 -12- 201237784 ，係並不被限定於此。 接著，回到圖3，在具備有此種觸碰鍵24之本實施例 的動態圖形22中，若是消費者觸碰被組入至動態圖形22 中之觸碰鍵24，則被組入至攜帶型通訊終端1 6中之應用 程式，係開始對於網路1 8 (於本實施例之情況，係爲網際 網路）之連接（步驟S4)，若是對於網路18之連接成功 ，則如圖5中所示一般，在攜帶型通訊終端1 6之畫面上 ，係顯示出揭示有商品詳細資訊之web網站26 (步驟S5 )。此web網站26，係由「關於葡萄酒之詳細資訊的網 頁」、「關於酒商之資訊的網頁」、「收集有葡萄酒之風 評資訊的網頁」以及「關於清單登錄之網頁」的各web網 頁所構成，並成爲能夠藉由按下畫面上部之分頁26a來對 於各web網頁作切換。 於此，在「關於葡萄酒之詳細資訊的網頁」中，係除 了在動態圖形22中所記載之上述3個項目的資訊以外， 亦記載有關於「生產地」、「顏色」以及「生產年份」之 資訊等。又’在「關於酒商之資訊的網頁」中，係包含有 酒商經營者所留下的訊息或者是對於酒廠的模樣作展示之 動畫等。進而’在「收集有葡萄酒之風評資訊的網頁」中 ，係成爲不僅是能夠對於直接送至WWW伺服器1 2之風評 資訊作閱覽’且亦能夠對於例如藉由TWITTER (登記商 標）等之簡易投稿網站所收集的資訊或者是由供應商所企 劃的活動資訊等作閱覽。而’在「關於清單登錄之網頁」 中’係成爲顯示有對於攜帶型通訊終端1 6進行操作之消 -13- 201237784 費者本身所作了清單登錄之葡萄酒的一覽等。 另一方面，就算是對於動態圖形22之觸碰鍵24作了 壓下，當對於網路18之連接失敗的情況時，係在攜帶型 通訊終端1 6之畫面上顯示錯誤，並再度嘗試對於網路1 8 之連接。 另外，在使用上述一般之應用程式而藉由攜帶型通訊 終端16來對於web網站26作了閱覽時所產生的曰誌等之 消費者關連資料，係成爲在藉由www伺服器1 2而作了收 集之後，透過網路1 8來供給至供給者終端1 4處，生產者 或物流業者之類的供給者，係能夠將此些之資料活用在市 場調査等之中。 如同以上所述一般，在本實施例之商品資訊提供系統 10中，若是藉由攜帶型通訊終端16之攝像機16a來對於 包含有在商品C中所揭露之記號20的畫像作攝影，則係 在攝影畫像G中，重疊顯示被記述有與記號20相對應之 商品C的說明之動態圖形22。亦即是，係能夠藉由1個 動作，而在攜帶型通訊終端16之畫面上立即地顯示不僅 爲文字且亦包含有圖形等之訴求力爲高的商品資訊。 又，上述記號20，由於係藉由矩形之外框20a、和在 該外框20a內而被配置於特定之座標位置處並且被上色爲 白或黑之其中一者的複數粒狀圖案2 0b所構成，因此，藉 由將記號20之圖案20b的數量增加，係能夠簡單地在事 後而對於能夠對應之型號碼的數量（換言之，資訊量）作 增力口。 -14- 201237784 進而’在動態圖形22中’由於係被組入有用以透過 網路18來對於在www伺服器12之web網站26中所儲存 的資料庫12a進行存取之觸碰鍵24，因此，就算是在想要 獲知關於商品C之更加詳細的資訊時，亦能夠立即作對應 〇 亦即是’若依據本實施例之商品資訊提供系統1 〇，則 係能夠提供一種：在對於消費者而透過攜帶型通訊終端16 來提供相關於商品C之個別的具體性資訊時，能夠將該資 訊以富有訴求力之形態來立即作提供之商品資訊提供系統 10。 另外，在上述之實施例中，作爲商品C，雖係以葡萄 酒爲例來作了說明，但是，此商品C係並不被限定於葡萄 酒’而亦可爲其他之任何的農、工業製品。 【圖式簡單說明】 〔圖1〕對於本發明之其中一實施例的商品資訊提供 系統之構成作展示的槪略圖。 〔圖2〕對於本發明之商品資訊提供系統中的記號之 其中一例作展示的說明圖。 〔圖3〕對於內藏於攜帶型通訊終端中之應用程式的 其中一例作展示之流程圖。 〔圖4〕對於由動態圖形所致之商品資訊顯示畫面的 其中一例作展示者。 〔圖5〕對於顯示在攜帶型通訊終端之畫面上的揭示 -15- 201237784 有商品之詳細資訊的web網站的其中一例作展示者。 【主要元件符號說明】 1 〇 :商品資訊提供系統 1 2 : w w w伺服器 1 2 a :資料庫 1 4 :供給者終端 14a: www瀏覽器 14b :送受訊裝置 1 4 c :輸入裝置 1 6 :攜帶型通訊終端 1 6 a .攝像機 1 8 :網路 2 0 :記號 2 0 a :外框 20b :圖案 22 :動態圖形 24 :觸碰鍵 2 6 : w e b網站 2 6 a :分頁 C :商品Hereinafter, the product information of the present invention will be described in detail based on the drawings. Fig. 1 is a schematic diagram showing the communication system 1 of one embodiment of the present invention. The product information providing system 1 of an embodiment shown in the figure is roughly the following ί 20a ' by the WWW ί patent model i. One of them is pleading for patent 10, 'Winter end 16 to pass through the dip 26 The server 201237784 1 2 'and the supplier terminal 14 operated by the producer or logistics provider of the product C, and the product C through the commodity C The portable communication terminal 16 operated by the consumer and the network 18 connected to each other are constituted. In addition, in the present embodiment, as the commodity C, since there are many kinds in the world and the characteristics are different in each place or each year, the consumer The information provided by the demand for very high wines as an example, to make the following instructions. The www server 1 2 is a detailed information relating to the product (wine) C stored in the database 12a in response to a request from a portable communication terminal 16 or the like to be described later. Information on not only the information on the product (wine) C but also information on the winery that is the source of the production or information on the activities planned by the supplier (hereinafter, this is collectively referred to as "product detail information"). The web site 26 (refer to Figure 5) serves as the provider. In the database 1 2a of the www server 12, the detailed information of the product input according to the operation of the supplier terminal 14 by the producer or the distributor and the web site 26 based on the detailed information of the product are stored. Wait. Moreover, the www server 12' is managed by the product number c and the product detailed information attached thereto, and is managed by the type number represented by the binary method, and is provided with the type number according to the type number. The function of the data Dm of the symbol 20 used in the Augmented Reality (AR) system corresponding to each product C or the like. -9- 201237784 The 'mark 20' is a user as used in the augmented reality system, and the augmented reality system is for performing photography on a portrait containing a mark, and A specific image or the like corresponding to the type of the symbol in the photographic image is superimposed and displayed on the position of the symbol in the photographic image. This symbol 20 is generally disposed as shown in FIG. 2, and is disposed in one of the corners of the outer frame 20a by the rectangular outer frame 20a and the outer frame 20a (in the example shown in FIG. 2). In the upper left corner, the granular pattern 20b, which is a specific coordinate position (PI, P2, ...) of the origin P and colored as one of white or black, is composed of . In the present embodiment, as the plurality of granular patterns 20b, 20 circles are used, and the pattern 20b formed by the circles is formed in the outer frame 20a to form a grape. Therefore, this symbol 20 is designed to be associated with the addition of the wine of the product C, and the design can contribute to the motivation for attaching the symbol 20 to each of the commodities C. In addition, as a method of attaching (disclosing) the symbol 20 to the wine of the product C, a method of hanging the label of the symbol 20 on the neck of the bottle or a wine is mentioned. The method in which the bottle is pre-printed with the mark 20, or the method of printing the mark 20 on a catalogue, a leaflet, a product POP, or the like. On the other hand, since the symbol 20 is composed of 20 patterns 20b which are disposed at a specific coordinate position and are colored as one of white or black in the outer frame 20a, it is possible to The second party, that is, it can correspond to the number of 1 04 8 5 7 6 types. Further, this symbol 20 is formed by simply increasing the number of patterns 20b, and simply increasing the number of types corresponding to the number of codes (in other words, the amount of information). The provider terminal 14 is a terminal operated by a supplier of wine, such as a producer of a material or a supplier of a wine, registered in the database 12a of the www server 12, and sent and received by the www browser 14a. The device 14b, the input device 14c, and the like are configured. The sending and receiving device 14b is for processing the email or the data through the network 18, and the sending and receiving device 14b is used as the receiving action for the consumer who is sent from the www server 12 ( It functions as a means of data such as a log, and functions as a means for providing detailed information of the product to the WWW server 12. Further, the input device 14c is configured to input data such as product detailed information or to perform operations on various buttons, such as a keyboard or a mouse. The portable communication terminal 16 is a portable information communication device that is operated by a consumer, and is provided with a charge coupled device (CCD: Charge Coupled Device) or the like and can photograph the symbol 20 Camera 16a. Specifically, a mobile phone or a PDA (Personal Digital Assistant) or a smart phone is equivalent to the portable communication terminal 16. Further, in the portable communication terminal 16, the pattern of the symbol 20 photographed by the camera 16a is recognized, and the product corresponding to the symbol 20 is superimposed and displayed on the photographed image G. The application of the augmented reality system of the dynamic graphics (MotionGraphics). In addition, the application can be pre-stored in the portable communication terminal 16, or can be set to be transmitted through the network 18 later -11 - 201237784. Hereinafter, referring to Fig. 3 and explaining the operation of the application, first, if the application is started, the camera 16a of the portable communication terminal 16 is activated (step S1). Here, if the image including the symbol 20 is photographed by the camera 16a, the program acquires the pattern (information) unique to the symbol 20, and starts reading scanning (step S2). Then, if the information analysis of the symbol 20 is successfully performed, the data thereof is read, and the dynamic graphic 2 2 described in the description of the wine corresponding to the symbol 20 (that is, the product C) is The system is called out from inside or outside the application, and is displayed in the photographic portrait G in a superimposed manner as shown in FIG. 4 (step S3). On the other hand, if the analysis of the token 20 fails, the camera 16a is restarted, and steps S1 and S2 are repeatedly executed. As shown in FIG. 4, in the dynamic graphics 22 of the present embodiment, as the description of the product C, "the name of the wine", "the pattern of the country of origin and its flag", and "taste characteristics" are described. The three items that are roughly separated are also incorporated in the dynamic graphics 22 of the present embodiment to be used to store the database 12a stored in the web site of the www server 12 via the network 18. Touch-Sensitive Button (24). In this example, as the touch key 24, a touch sensing method in which an input command is activated by a human finger touching the electrostatic capacitance generated on the screen of the portable communication terminal 16 is employed. The button, but -12- 201237784, is not limited to this. Next, referring back to FIG. 3, in the dynamic graphic 22 of the embodiment having such a touch key 24, if the consumer touches the touch key 24 incorporated in the dynamic graphic 22, it is incorporated into The application in the portable communication terminal 16 starts the connection to the network 18 (in the case of the embodiment, the Internet) (step S4), and if the connection to the network 18 is successful, As shown in Fig. 5, generally, on the screen of the portable communication terminal 16, a web site 26 that discloses detailed product information is displayed (step S5). This web site 26 is a webpage of "Webpages on detailed information about wines", "Webpages on information about wine merchants", "Webpages that collect information on wines" and "Web pages on list registration". In this configuration, it is possible to switch between web pages by pressing the page 26a on the upper portion of the screen. Here, in the "web page on detailed information on wine", in addition to the information of the above three items recorded in the dynamic graphic 22, "production place", "color", and "production year" are also described. Information and so on. In addition, the "Webpage on information about wine merchants" contains information left by the operators of the wine merchants or animations showing the appearance of the winery. Furthermore, in the "web page for collecting the wind information of the wine", it is not only possible to view the wind commentary information sent directly to the WWW server 12, but also to be simple, for example, by TWITTER (registered trademark). The information collected by the submission website is viewed by the information of the activities planned by the supplier. In the "Web page on the list registration", a list of the wines that have been registered in the list of the users who have operated the portable communication terminal 16 is displayed. On the other hand, even if the touch key 24 of the dynamic graphic 22 is depressed, when the connection to the network 18 fails, an error is displayed on the screen of the portable communication terminal 16, and the attempt is again made for Network 1 8 connection. In addition, the consumer related information generated by the web site 26 when viewed by the portable communication terminal 16 using the above-described general application program is made by the www server 1 2 After the collection, it is supplied to the supplier terminal 14 through the network 18, and the supplier such as the producer or the logistics company can use the information in the market survey or the like. As described above, in the product information providing system 10 of the present embodiment, if the image of the symbol 20 included in the product C is photographed by the camera 16a of the portable communication terminal 16, it is In the photographic image G, the dynamic graphic 22 in which the description of the product C corresponding to the symbol 20 is described is superimposed and displayed. In other words, the product information of the portable communication terminal 16 can be immediately displayed on the screen of the portable communication terminal 16 with high appeal power not only for characters but also for graphics. Further, the above-mentioned symbol 20 is a plurality of granular patterns 2 which are disposed at a specific coordinate position by the rectangular outer frame 20a and in the outer frame 20a and are colored as one of white or black. Since 0b is formed, by increasing the number of patterns 20b of the symbol 20, it is possible to simply increase the number of the number of compatible types (in other words, the amount of information) afterwards. -14- 201237784 Further, in the "dynamic graphics 22", since the touch keys 24 are used to access the database 12a stored in the web site 26 of the www server 12 via the network 18, Therefore, even if you want to know more detailed information about the product C, you can immediately respond. That is, if the product information providing system 1 according to the embodiment is used, it is possible to provide a kind of When the portable communication terminal 16 is provided with the specific information about the individual of the product C, the information can be provided immediately by the product information providing system 10 in a form of appeal. Further, in the above-described embodiment, the product C is exemplified by the grape wine. However, the product C is not limited to the wine, and may be any other agricultural or industrial product. BRIEF DESCRIPTION OF THE DRAWINGS [Fig. 1] A schematic diagram showing the constitution of a product information providing system according to an embodiment of the present invention. Fig. 2 is an explanatory diagram showing an example of a symbol in the product information providing system of the present invention. [Fig. 3] A flowchart showing an example of an application built in a portable communication terminal. [Fig. 4] An example of a product information display screen caused by a dynamic graphic is shown. [Fig. 5] A display of one of the web sites that have detailed information on the product displayed on the screen of the portable communication terminal -15-201237784. [Main component symbol description] 1 〇: Product information providing system 1 2 : www server 1 2 a : database 1 4 : supplier terminal 14a: www browser 14b: sending and receiving device 1 4 c : input device 1 6 : Portable communication terminal 1 6 a. Camera 1 8 : Network 2 0 : Symbol 2 0 a : Frame 20b : Pattern 22 : Dynamic graphic 24 : Touch button 2 6 : Web site 2 6 a : Page C : Goods
Dm：(記號之）資料 G :攝影畫像 P :(座標之）原點 -16-Dm: (marked) data G: photography portrait P: (coordinate) origin -16-