WO2012033430A1 - Procédé d'acheminement et de visualisation d'un contenu sur un dispositif mobile - Google Patents

Procédé d'acheminement et de visualisation d'un contenu sur un dispositif mobile Download PDF

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Publication number
WO2012033430A1
WO2012033430A1 PCT/RU2010/000632 RU2010000632W WO2012033430A1 WO 2012033430 A1 WO2012033430 A1 WO 2012033430A1 RU 2010000632 W RU2010000632 W RU 2010000632W WO 2012033430 A1 WO2012033430 A1 WO 2012033430A1
Authority
WO
WIPO (PCT)
Prior art keywords
content
mobile device
user
screen
messages
Prior art date
Application number
PCT/RU2010/000632
Other languages
English (en)
Russian (ru)
Inventor
Никита Михайлович ДРОЗДОВ
Антон Валерьевич ПЕТУХОВ
Original Assignee
Общество С Ограниченной Ответственностью " Центр Мобильной Рекламы"
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Общество С Ограниченной Ответственностью " Центр Мобильной Рекламы" filed Critical Общество С Ограниченной Ответственностью " Центр Мобильной Рекламы"
Publication of WO2012033430A1 publication Critical patent/WO2012033430A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/60—Subscription-based services using application servers or record carriers, e.g. SIM application toolkits

Definitions

  • the invention relates to the field of distribution of content, in particular advertising messages and images in the form of sms, mms or ems for mobile devices - phones with advanced functionality (smartphones) equipped with third-party developers of an operating system (OS) open for developing software (software), allowing Run any software (software) installed on the device in the background.
  • OS operating system
  • a known method of distributing content characterized in that the message with the text of the content from the mobile terminal is sent to a server belonging to the print advertising medium, and the service server is adapted to receive content from the mobile terminal as an SMS or MMS message (RF application Ke2007105874 / 09, G06Q30 / 00, 07.19.2005).
  • the notification can inform the user or subscriber about upcoming events, programs or services, about changes in current events, programs or services, about advertising, contain announcements about emergency situations, etc.
  • the content is provided by the service providers of the delivery of SMS / MMS messages.
  • the presentation or content may vary depending on the type of presentation desired.
  • a notification or message may be received by a user or subscriber while receiving a corresponding program or service, and may be stored for later viewing or use.
  • information notifications can be viewed as an overlay screen or split screen when the corresponding program or service is running.
  • the notification information can be viewed simultaneously with the corresponding program or service (RF patent ⁇ "2394390, ⁇ 04 ⁇ 7 / 088, 10/03/2006).
  • a disadvantage of the known methods is the limited advertising opportunities, since the advertiser is not able to track the statistics of views of these messages.
  • the proposed methods for delivering content do not allow profiling the audience (including by geography), do not guarantee 100% contact with the message (the message can be deleted from the screen when any random event occurs, for example, by pressing any button on the keyboard of a mobile device or receiving an incoming call) and do not provide a demonstration of multimedia messages on the device’s screen immediately at the time of delivery.
  • the technical result to which the invention is directed is the creation of such a method of distributing content that increases the likelihood of familiarizing the user with personalized content while maintaining the convenience of using a mobile device.
  • a method of delivering and displaying content on a mobile device includes installing an original external program on a mobile device necessary to receive, process and display advertising information messages in the background, including, but not limited to: sending an SMS or USSD request to a short number followed by receiving a response SMS-message containing a hyperlink to the program download resource, mass mailing of SMS-messages containing a hyperlink to the program download resource or self-service program installation with web-pecypca, containing the necessary content, determining the appropriate content for each specific mobile device, delivering, delivering content from or on behalf of the content provider in the form of sms, mms or ems, displaying a message without prior notification on the screen on top of the user interface with the possibility of its further visual perception when activated screen illumination of a mobile device, removal of current content from the screen of a mobile device when the user is exposed to the device in a certain way.
  • External user influence on the device can be carried out by acting on the function keys of the mobile device and / or the area of the graphical interface of the active matrix screen, specially assigned to control this type of content.
  • Content is displayed on the screen of the mobile device, as a rule, on top of the user interface with the ability of user access to control the “answer a call” and “call emergency services” functions, other functions of the mobile device are not available for control.
  • the function of displaying the caller ID (CLIP) is displayed on top of the content.
  • a cell phone with extended functionality can be used, equipped with an operating system (OS) open for development of software (software) by third-party developers, which allows you to run any software (software) installed on the device in the background, a personal digital assistant (PDA), a portable portable GPS device, or any combination thereof.
  • OS operating system
  • PDA personal digital assistant
  • Content is a message in the form of advertisements, films, songs, ring tones, screensavers; games, video information, audio information, video / audio information, picture messages, text messages, digital messages, software applications, multimedia, social advertising, polls, reviews, weather information, or any combination thereof.
  • Content for each specific mobile device can be determined by the results of a user survey.
  • the determination of the appropriate content for each specific mobile device is determined based on the user's parameters, including psychography, lifestyle, consumer activity of the user, characteristics of the mobile portable device, expressed user preferences, user search results, or any combination thereof.
  • the determination of content suitable for delivery to each specific mobile device is based on the automatic determination of its geographical location with a given accuracy within the coverage area of the mobile communication network, provided by the functionality of the original program installed on the mobile device.
  • the method makes it possible for a user of a mobile device to perform actions related to content: connecting via a phone call to an object related to the content, or to an object that can receive content and / or transfer content to any object and / or establish a connection with a website related with content and / or receiving a downloadable file based on the information contained in the content and / or establishing a connection with the object associated with content and / or communication with an application that is associated with the content or can be obtained by the content.
  • Determining the geographical location allows you to send messages to the user about the most attractive nearby objects (shops, cultural sites, entertainment centers, etc.), which creates additional opportunities to bring personalized content to the attention of the user.
  • the method also provides for the collection of data regarding user actions related to the content, content evaluation by the user of the portable mobile device receiving the content.
  • the user may be charged and / or paid a fee, with the possibility of its conversion into the equivalent of payment for communication services or any other form of payment for goods and / or services and / or their equivalents.
  • the user of the mobile device following the link to the program download resource, is sent to the data transfer process control device (4) of the server part (1) of the system, which transfers the program to the user’s mobile device (2) that implements the algorithms for presenting content, recording impressions and accounting interactions with content (for example, following a link or a call) set by content providers, as well as generating service messages sent to a content management device (5).
  • the initial launch of the program is identified as a registration request in the system, and the user is identified by his selective number (CTN).
  • an interactive questionnaire is sent to the user containing questions, for example, about the user's personal attributes (gender, age, marital status, income level, etc.), answers to which will allow to direct to this user only the content that may interest him.
  • the user uses his mobile device to generate answers to the questions posed in the questionnaire and transmits through the data transfer process control device (8) to the system, where this message is identified as answers to the questionnaire questions and transmitted to the data storage device (6).
  • this message is identified as answers to the questionnaire questions and transmitted to the data storage device (6).
  • the registration of this user in the system has occurred, which means the consent of this user to receive content.
  • Mobile device (2) Based on the request received from the mobile device (2), geographical signs of the content display areas are transmitted via the network of the mobile communication service provider (3) to the mobile device (2). Mobile device (2) periodically checks its location with unit for determining the geographical position (13) and, when in the content display area, sends a message to the system through the data transfer process control device (8).
  • the data storage device (6) receives content equipped with classification features (for example, only for women, only for single users, only for users with a specific phone model, etc.), geographical features (for example , geographical coordinates of the center of the display zone and the radius of the zone or a list of identifiers of base stations of the cellular operator (CelllD) located in the display zone, etc.) and display conditions (number of displays, date and time at which time h, etc.).
  • classification features for example, only for women, only for single users, only for users with a specific phone model, etc.
  • geographical features for example , geographical coordinates of the center of the display zone and the radius of the zone or a list of identifiers of base stations of the cellular operator (CelllD) located in the display zone, etc.
  • display conditions number of displays, date and time at which time h, etc.
  • this message is identified as a user request for content with certain geographical features.
  • the classification features of the content are compared with the classification features of the user and based on the results of the comparison (the signs must match) and taking into account the display conditions, they form the content block for the user personally and transfer them to the mobile device (2) through the network of the mobile communication service provider (2) using standard SMS / MMS / EMS messaging functions or any other delivery methods (for example, the Internet).
  • these messages are identified as content, which is recorded by the data storage device (10) and displayed on the screen of the mobile communication device by the interface device (1 1).
  • the content should remain on the screen of the mobile communication device until you press a certain key on the mobile device intended to interact with the content (for example, “close”, “follow the link” or “call”), and / or impact on the area intended for interaction with the content active screen matrix.
  • the content display control device (9) captures the fact of user interaction with the content, and the corresponding information is recorded in the data storage device (U).
  • the content display control device (9) At a certain point in time specified by the data transfer process control devices (4 and 8) (for example, taking into account the busy network of the mobile service provider or immediately after the show), the content display control device (9) generates a message consisting of an indication of the number of views of the corresponding content and the number of interactions with the content, and transfers it to the data transfer process control device (8) for transmission to the system.
  • this message is identified as information about the number of views and interactions and is transmitted for appropriate processing to the content management device (5) and for recording to the data storage device (6). Based on the results of calculating the number of views, the number and types of interactions with content in the content management device (5), data is generated based on which the remuneration is paid to the user of the mobile device and mutual settlements with advertising providers.

Landscapes

  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)
  • Telephone Function (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne le domaine de la diffusion de contenu, notamment de messages et d'images publicitaires sous la forme de SMS, de MMS ou d'EMS pour dispositifs mobiles. Le résultat technique consiste en un procédé de diffusion de contenu qui augmente la probabilité qu'un utilisateur prenne connaissance d'un contenu personnalisé sans que la facilité d'utilisation du dispositif mobile soit affectée. Le procédé de diffusion et d'affichage de contenu sur un dispositif mobile consiste en ce qui suit : installer sur le dispositif mobile un programme externe spécialement conçu nécessaire à la réception, au traitement et à l'affichage de messages publicitaires et d'information en mode d'arrière-plan; déterminer un contenu approprié pour chaque dispositif mobile spécifique; et diffuser le contenu depuis un fournisseur de contenu (ou pour le compte de celui-ci) sous forme de SMS, de MMS ou d'EMS. Les messages sont affichés à l'écran, sans notification préalable, par-dessus l'interface utilisateur, avec une option de suite de visualisation de ces des messages lors de l'activation du rétroéclairage de l'écran du dispositif mobile; le contenu courant est supprimé de l'écran du dispositif mobile par une action externe sur le dispositif effectuée par l'utilisateur.
PCT/RU2010/000632 2010-09-09 2010-10-28 Procédé d'acheminement et de visualisation d'un contenu sur un dispositif mobile WO2012033430A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2010137521 2010-09-09
RU2010137521/07A RU2461145C2 (ru) 2010-09-09 2010-09-09 Способ доставки и отображения контента на мобильном устройстве

Publications (1)

Publication Number Publication Date
WO2012033430A1 true WO2012033430A1 (fr) 2012-03-15

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PCT/RU2010/000632 WO2012033430A1 (fr) 2010-09-09 2010-10-28 Procédé d'acheminement et de visualisation d'un contenu sur un dispositif mobile

Country Status (3)

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EA (1) EA201001277A1 (fr)
RU (1) RU2461145C2 (fr)
WO (1) WO2012033430A1 (fr)

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RU2557005C1 (ru) * 2014-01-16 2015-07-20 Общество с ограниченной ответственностью "Вай-Фай гид" Способ обозначения устройства беспроводной связи и машиночитаемый носитель, позволяющий реализовать способ обозначения устройства беспроводной связи
CN104601812A (zh) * 2015-01-05 2015-05-06 小米科技有限责任公司 短信内容展示方法及短信展示确定方法、装置及系统
RU2593748C1 (ru) * 2015-01-14 2016-08-10 Общество с ограниченной ответственностью "Нерби" Способ идентификации устройства беспроводной связи, система для идентификации пользователей устройств беспроводной связи в локальных зонах, машиночитаемые носители, позволяющие реализовать способ идентификации устройства беспроводной связи
RU2722685C2 (ru) * 2019-11-18 2020-06-03 Общество с ограниченной ответственностью "КВАНТУМ А РУС" Система управления мобильной рекламой
RU199495U1 (ru) * 2020-04-23 2020-09-03 Общество с ограниченной ответственностью "КАРБОРД" Портативное устройство для отображения контента в зависимости от местоположения

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Publication number Priority date Publication date Assignee Title
KR20030037091A (ko) * 2001-11-02 2003-05-12 박재윤 이동전화 단말기를 이용한 광고 방법
RU2192049C1 (ru) * 2001-12-26 2002-10-27 Гаврилов Сергей Анатольевич Способ распространения рекламно-информационных сообщений (варианты)
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JP2005300806A (ja) * 2004-03-17 2005-10-27 Pcphase Corp インターネット対応の携帯電話機を利用した広告システム
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RU2346413C2 (ru) * 2006-12-28 2009-02-10 Общество С Ограниченной Ответственностью "Суперфон" Способ распространения рекламно-информационных сообщений
US20090132364A1 (en) * 2007-11-19 2009-05-21 Ankit Agarwal Advertisement tunes and messages
JP2009225000A (ja) * 2008-03-14 2009-10-01 Raburifiiru:Kk 折畳み型携帯電話機への情報配信制御用のプログラム

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Publication number Publication date
RU2461145C2 (ru) 2012-09-10
RU2010137521A (ru) 2012-03-20
EA201001277A1 (ru) 2012-03-30

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