WO2008130269A2 - Procédé de diffusion automatisée de messages publicitaires en fonction de la position de l'utilisateur et des fournisseurs de biens et de services et système de sa mise en oeuvre - Google Patents

Procédé de diffusion automatisée de messages publicitaires en fonction de la position de l'utilisateur et des fournisseurs de biens et de services et système de sa mise en oeuvre Download PDF

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Publication number
WO2008130269A2
WO2008130269A2 PCT/RU2008/000114 RU2008000114W WO2008130269A2 WO 2008130269 A2 WO2008130269 A2 WO 2008130269A2 RU 2008000114 W RU2008000114 W RU 2008000114W WO 2008130269 A2 WO2008130269 A2 WO 2008130269A2
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WO
WIPO (PCT)
Prior art keywords
advertising
user
mobile communication
information
communication device
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Application number
PCT/RU2008/000114
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English (en)
Russian (ru)
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WO2008130269A3 (fr
Inventor
Oleg Olegovich Teterin
Original Assignee
Obshchestvo S Ogranichennoy Otvetstvennostyu 'superfone'
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Application filed by Obshchestvo S Ogranichennoy Otvetstvennostyu 'superfone' filed Critical Obshchestvo S Ogranichennoy Otvetstvennostyu 'superfone'
Publication of WO2008130269A2 publication Critical patent/WO2008130269A2/fr
Publication of WO2008130269A3 publication Critical patent/WO2008130269A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/222—Monitoring or handling of messages using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area

Definitions

  • the present invention relates to systems for advertising goods and services, and, in particular, to interactive distribution systems for telecommunication channels of advertising information messages with advertising of goods and services.
  • Mobile communication terminals have high-resolution color screens, with sufficiently powerful microprocessors and built-in or plug-in memory devices that allow you to store and process large amounts of information (for example, smart phone type phones), and a significant number of people have become available, which allows you to transmit and view on the screen of a mobile phone, various audio-video information, including advertising messages that the advertiser sends through telecommunication channels fishing for mobile users.
  • Producers of goods and services strive to provide potential buyers with as much information as possible about their goods and services, using any opportunities for this, including those provided by various telecommunication channels of communication (Internet, mobile communication systems).
  • SMS short messages
  • This method also does not provide for the subscriber's consent to receive advertising messages and his interest in viewing them, which leads to the fact that the mobile phone user simply will not be able to view the advertising messages received in the form of short messages (SMS). Consequently, the effectiveness of advertising distributed in this way will be low, because advertising will reach only a small number of mobile phone users.
  • the effectiveness of advertising distributed through the telecommunications network can be improved by sending personalized advertising messages and provided that the recipient is interested in viewing the received advertising messages.
  • An analogue of the claimed invention is a method for sending personalized advertising information messages to users, described in US patent N ° 5933811, IPC G06Q 30/00 and based on the fact that suppliers and recipients of advertising information messages are registered at the central station and invoices are generated for suppliers and recipients advertising and informational messages.
  • cash and / or wire transfer money is received from suppliers for each advertising and information message that suppliers send to the user’s terminal after receiving a corresponding request from him, together with the image of the message provider’s page.
  • the number of messages received by users is recorded, after which the amounts for the delivery of these advertising and information messages are transferred to the settlement account of each registered user.
  • the disadvantages of this method include the fact that users need to perform additional operations after registration at the terminal of the content provider, namely, refer to the resources of the suppliers of advertising and information messages.
  • the user must have information about who the provider of this content provider is, as well as the address of the supplier’s resources.
  • users must each time initiate the sending of messages themselves, which prevents mass mailing and achieving maximum coverage of the target audience, while the suppliers of advertising and information messages can only indirectly affect the qualitative and quantitative characteristics of the target audience.
  • a feedback signal is sent containing the registration number of the subscriber terminal and the time of receipt of this message and its identification number; upon receipt of feedback signals at the central station, the receipt facts messages by users, and the absence of feedback signals is taken for the facts of the inaccessibility of this subscriber ntskogo terminal, which are also fixed, and operate to count the number of each user received advertisement information messages, then the account of each registered user, the payment system formed in the central station, transfer is carried out for delivering the sums to this user advertisement information messages. Also at the central station, a bonus is assigned to the user for receiving each promotional message.
  • the central station database is formed, which includes the identification numbers of advertising information messages, the content of advertising information messages intended for sending to users, and the conditions for their distribution agreed with the suppliers, the accounts for advertising information message providers created in the payment system of the central station, individual data of registered users, including registration number for each user, subscriber registration number one terminal, personal data, and the data corresponding to said classification features.
  • the data coinciding for all or part of the attributes are entered into the database, on the basis of which mailing lists are formed, each of which includes a user registration number, subscriber terminal registration number, personal data of users and / or advertising and informational messages requested by each user, and / or advertising and informational messages, with their ide tifikatsionnymi numbers belonging to the same provider, and / or conditions of mailing advertising and informational messages.
  • the database also includes data on the correspondence of the number of received advertising and informational messages, accrued accrued conditional bonus units for their receipt and made accrual of funds to user accounts, for each supplier of initial advertising informational messages, data on accruals and on the correspondence of transmitted advertising information messages and deductions made to user accounts for receiving relevant messages.
  • the central station for the services provided by it, in its payment system from suppliers of advertising information messages, the set amount of money deductions received from them is transferred and for each supplier of advertising information messages they calculate all the funds spent into the payment system of the central station, determine the balance of funds in the account with each supplier and send this data to the appropriate supplier, after which they return the balances mentioned x funds to suppliers or adjust the data of the second data area with respect to each supplier, then determine the difference between the money received from suppliers for the delivery of advertising information messages and the bonus accrued to users for receiving the corresponding messages, which are transferred to the account of the central station and form the database area, which includes information about bonus accruals to the central station in accordance with the number of messages sent from suppliers of promotional information messages to users, for if necessary, at the request of registered users at the central station, by searching the database for the user’s registration number, they verify the accrued bonus and send messages to these users about the accruals made, and at the request of registered users, partially or completely change or delete the individual data of these users in the database data,
  • a system that implements the described method is a hardware-software complex containing databases associated with the processor, a unit for conducting a search by request, a unit for generating a request for a search object, and a playback unit connected via information and control buses to the processor and databases.
  • the described method and system does not allow transmitting multiple advertising messages to users ’devices simultaneously, which necessitates providing a connection between the user’s device and the central station to transmit each advertising message, and the user must perform additional manipulations with his device to view the received advertising message, which reduces the effectiveness of advertising.
  • the closest analogue of the claimed method is a known method of publishing advertisements in a mobile communication system described in the application for the grant of US patent JN ° 20050227679, MItK H04Q7 / 20, including generating a request for advertising information in the original mobile communication device; transmitting a request for advertising information to an advertising message generating apparatus; the provision of advertising information requested from the device for generating advertising messages; receiving at least the requested advertising information provided by the device for generating advertising messages; storage of at least the requested advertising information; transmitting and presenting advertising information selected from the stored requested advertising information to a user of the recipient’s mobile communication device when transmitting a connection request to the destination communication device; and recording the selected advertising information provided to the user.
  • the disadvantages of this method include, firstly, the fact that the exchange of information between the device for generating advertising and mobile devices of users requires a large amount of traffic, which is associated with the need to send an appropriate request to the device for generating advertising messages every time and, in secondly, the user’s inability to influence the length of time an advertisement is presented on a mobile phone’s screen, which reduces the effectiveness of advertising, because user, In a hurry to answer the incoming call, she will not always be able to examine and remember the advertisement displayed on the screen. Also, the method does not provide for the possibility for the user to influence the choice of the topic of advertising, which again reduces the effectiveness of advertising.
  • This system includes: a device for generating advertising messages designed to store an array of advertising information and provide the requested advertising information; source mobile communication device; and a network of a service provider intended to provide communication between the advertising message generating apparatus and the original mobile communication device, where the mobile communication device in turn includes: a request generation device for generating advertising information requests; a transmitting device for transmitting at least a request for advertising information to an advertising message generating apparatus; a receiving device for receiving at least the requested advertising information provided by the advertising message generating apparatus; a storage device for storing at least the requested advertising information; an interface device for transmitting and presenting selected from the requested advertising information stored in the storage device, the advertising information to the user of the recipient’s mobile communication device when the original mobile communication device transmits a connection request to the destination mobile communication device; and a notification device
  • composition of the claimed system as well as the known includes:
  • a mobile communication device that includes a transmitting device; a receiving device for receiving at least advertising information provided by the advertising message generating apparatus; a storage device for storing at least advertising information; an interface device for transmitting and presenting selected from advertising information stored in a storage device, advertising information to a user of a destination mobile communication device when the source mobile device sends a connection request to the destination mobile communication device;
  • the disadvantages of this system include the lack of the ability for the user to influence the choice of advertising topics, as well as the inability to provide advertising, taking into account the targeted location of the advertiser and the user of the mobile terminal in real time, which reduces the effectiveness of advertising.
  • the objective of the present invention is to provide an automated method and system for the distribution of promotional information messages, taking into account the location of the user and advertisers of goods and services through a wide mobile network.
  • the problem to which the claimed invention is directed is to create a highly efficient automated method for distributing personalized advertising messages, in which the user of a mobile communication device is currently interested in taking into account his preferences, requirements, as well as his current location.
  • the technical result of the proposed invention is, in particular, increasing the efficiency of advertising, by encouraging the user of the mobile terminal to view it, ensuring the personalization of the provided advertising information to the user of the mobile phone, taking into account its location, as well as the location of places to provide advertised services or selling goods, reducing traffic advertising and informational messages and reducing advertiser costs.
  • a method for the automated distribution of advertising messages including: registering in a system for the automated distribution of advertising messages of a user of a mobile communication device and advertisers with the formation of appropriate classification features, generating advertising information with showing display parameters, providing advertising information, receiving at least advertising information by the mobile device subscriber provided by the device for generating advertising messages, stored at least received advertising information, transmitting and presenting advertising information selected from the stored advertising information to a user of the destination mobile communication device when transmitting a connection request to the destination communication device, characterized in that the current location of the user of the mobile communication device is determined and carried out formation of an appropriate advertising message with classification by the characteristics of the users of the mobile device, taking into account the current location of the user of the mobile communication device, the said message is transmitted to the distribution process control device, and in response to the receipt of the said message for transmission to the specific user, an advertising message package including at least one advertising message, taking into account classification signs of this user and his current location of the user of the mobile communication device, generate requests for opportunity receipt by subscribers of the said packages of advertising messages and subject
  • the fact of receiving and / or showing by the mobile communication device a packet of advertising messages in the memory of the mobile communication device is recorded, the mobile communication device being a mobile phone or communicator.
  • requests for the possibility of subscribers to receive advertising message packages are transmitted taking into account the loading of the mobile network or at a specific time of the day or month.
  • conditional units are credited to the user’s account of the mobile communication network and provide the user with access to account status information.
  • the formation of a message with classification features of a user of a mobile communication device is carried out by answering certain questions, which are sent in the form of a questionnaire to the user's mobile communication device.
  • a database is formed, including data on users, service providers, conditions for sending advertising messages, and data on users, service providers, contain, in particular, information about the current location of the user, and the location of suppliers of goods and services. Additionally, the formation of a message with the classification characteristics of a user of a mobile device is carried out by answering questions.
  • user information is included in the database, provided that the user receives a message with its classification features.
  • advertising messages are provided with classification features, containing, in particular, information about the location of suppliers of goods and services.
  • the mobile communication device determines its current location and displays the corresponding saved advertising message taking into account information about the current location of the user of the mobile communication device and information about the location of the suppliers of goods and services contained in the advertising message as classification features.
  • the display of the corresponding saved advertising message taking into account information about the current location of the user of the mobile communication device and information about the location of the suppliers of goods and services, is carried out by comparing the specified information about the location of the user of the mobile communication device and the location of the suppliers of goods or services (advertisers) and in the absence of exact match display the corresponding saved advertising message of suppliers of goods and services having the closest location to the user of the mobile communication device, determined in accordance with the information about the location of the suppliers of goods and services included in the advertising message.
  • At least the location register number, global cell identifier, and geographic location are used as information about the location of the goods and services providers and the user's current location.
  • the advertising message includes text data and / or image data and / or audio data and / or video data.
  • a system for automated distribution of advertising messages including a device for generating advertising messages, a mobile communication device, which includes at least a transmitting device, a receiving device a device designed to receive at least advertising information, a storage device designed to store at least advertising information; an interface device for transmitting and presenting advertising information stored in a storage device of advertising information to a user of a mobile communication device of a destination when a mobile communication device transmits a connection request to a mobile communication device of a destination, a network of a mobile service provider, characterized in that the system further at least one computer device for controlling the process of sending advertising messages and a storage device are included data, and the mobile communication device further includes a device for controlling the transmission and presentation of advertising information stored in the storage of advertising information to a user of the mobile communication device when transmitting a connection request to the destination mobile communication device, and a storage device included a mobile communication device, is also intended for recording and storing data on the display of advertising messages, while the device for generating advertising messages it is connected to a data storage
  • a computer device for controlling the process of sending advertising messages includes a unit intended for counting advertising messages transmitted to specific subscribers and the number of their display, for example, by counting the number of incoming calls to a user of a mobile communication device and the amount of reward for received advertising messages.
  • a data storage device may be presented as a data storage.
  • a device for controlling the transmission and presentation of advertising information may also generate messages.
  • the system may contain two or more parallel connected devices that provide control over the process of sending advertising messages whose work is synchronized.
  • the data storage device contains at least a database including information on mobile phone users, advertising providers, data on viewed advertisements, and information on the user's current location and location of suppliers of goods and services.
  • the proposed invention it is possible to send personalized (taking into account the characteristics of the user) advertising messages only to those who have agreed to receive it to subscribers of mobile communication devices, which is ensured by registering the user in the system by answering the questions of the questionnaire and further processing them accordingly, which extends the functionality of the system and allows you to significantly increase the effectiveness of advertising, because the subscriber who receives the advertising message will be sure to familiarize himself with it and the received advertising message will not annoy him, but on the contrary, he will most likely be interested in it.
  • the opportunity to receive material incentives for consent to the distribution of advertising messages which is provided by the inclusion in the computer device that controls the process of sending advertising messages, a unit designed to count advertising messages sent to specific subscribers and the amount of reward for received advertising messages, also increases the user's interest in advertising and accordingly increase the effectiveness of advertising.
  • the procedure for sending advertising messages provided in the method carried out in response to a signal received by the device for controlling the process of sending advertising messages, that the mobile device is ready to receive such message, allows you to exclude the transmission of a request for advertising messages, as well as inefficient distribution of messages, which reduces the amount of traffic required to implement the claimed invention, and accordingly, to reduce the cost of the method.
  • FIG. 1 is a structural diagram illustrating a method for the automated distribution of advertising messages and a system for its implementation.
  • the service of broadcast short messages can be used to download advertising-informational messages to all users of mobile terminals located in the coverage area of a mobile communication network or in the area adjacent to the points of sale of advertised goods or services, as well as unidirectional (point- dot) address technology for downloading advertising messages to a given user of a mobile terminal.
  • the transmission of advertising and information messages can be carried out, for example, at a certain time of the day or month, and also taking into account the workload of the mobile communication network.
  • a mobile terminal in particular, a mobile phone or communicator or any other types of similar communication devices that can communicate with a mobile communication network can be used.
  • the MIA contained in the mobile terminal supports and uses a software application in the JAVA language, for example, using the specification ⁇ TS 03.19, which is a program interface for the MIA with JAVA support, which allows you to use to download messages, promotional messages in the form of applets, in particular, Jav.
  • the functional capabilities of the MIA application software tools are used, for example, according to ⁇ TSl 1.14. If necessary, a secure data transmission can be used, while a protected mechanism is used for instrumentation of MIA application programs, for example, according to ⁇ TS 03.48.
  • IMSI international mobile subscriber identity
  • MSISDN mobile subscriber number of a digital network with integrated services
  • the algorithm in accordance with which the transmission and presentation of advertising information on the user's telephone screen is carried out is set on the server of the event organizer, which indicates how many times and when at what time the advertising information message should be presented to the user of the mobile communication terminal.
  • the network of a mobile service provider is a collection of devices that provide interaction between a mobile operator, users of mobile communication terminals, and the means of the event organizer.
  • All the necessary identification data for identifying the user of the mobile terminal can be obtained from the database of subscribers of the mobile radio communication network, to which the computer device, the distribution process control device, has access (4, 5).
  • the associated identification data contains at least the subscriber’s address, an additional address for settlements, and a delivery address, or information about the account of the corresponding subscriber for calculating a monetary reward for viewed advertising messages.
  • the provision of advertising information messages to the user is interconnected with the current location of the mobile phone user.
  • the user’s location can be determined in accordance with the information provided, for example, via GPS or Glonass (provided that the corresponding receiver is in the mobile terminal and the location message is transmitted to a system for distributing advertising information messages through a mobile communication system), or any other telemetry technology, including signal delay and the location of the cell in which the user is currently located and other identifying methods.
  • advertising and informational messages can be distributed and displayed to the user taking into account the interests of the user and places where the user periodically happens or places, in particular, certain shops, restaurants, cinemas, sporting events that he intends to attend in the future. Why is the corresponding database formed with structured interconnected information, i.e.
  • information about the geographical location of the points of sale or the provision of services of the respective advertisers is put in accordance with the user information about the user's preferences, his interests, hobbies, etc., as well as information about the user's current location and, with the most relevant ratio, a list of matches is determined by the results of which a package of advertising messages containing at least an advertising message taking into account the classification features of a given user, his current on the location and advertiser enterprise location, which sells a particular product or service is provided.
  • the user in advance before a certain time or until When it moves from the location zone, the corresponding proposal package is transferred, taking into account its preferences determined at the stage of registration in the system.
  • the specified proposal package may also contain advertising and informational messages, taking into account all nearby places of service and sale of goods advertised by advertisers, i.e. taking into account, for example, the corresponding neighboring zones or cells of cellular communication, in particular, in a predetermined radius of the location or direction of movement of the user of the mobile phone to which he can potentially move.
  • Presentation of advertising is carried out, for example, upon receipt of an advertising message or upon receipt of an incoming call from another network subscriber, while the current location of the user of the mobile terminal to whom the call is intended is determined in the mobile communication network, and the location information is included in the call data packet.
  • the mobile phone determines the current location of the phone, for example, based on the call information containing, in particular, the current location of the telephone and selects an advertising and information message from the mobile phone’s storage device, including, in particular, location information for points of sale or provision services for each of the advertisers, taking into account the current location of the user of the mobile terminal and its proximity to points of sale or the provision of services, respectively advertising advertiser of goods or services.
  • the inclusion of the location data of the mobile phone user in the calling data, or the periodic transmission thereof at the request of the mobile terminal, for example, when changing its current location, may correspond to the specification ⁇ TS 23.198 V2.0.0, and includes the following location data of the mobile phone user: location register number ( VLR), global cell identifier, geographic location (latitude and longitude coordinates), etc.
  • VLR location register number
  • VLR global cell identifier
  • geographic location latitude and longitude coordinates
  • the confidentiality of the provision of the specified location information of the user is determined in accordance with the specification ⁇ TS 23.271 or TS 29.002 and is stored in the source location register (HLR) (36) and in the switching center (MSC) (For).
  • the privacy data of the user of the location service for each subscriber is stored in the source location register in several privacy classes and downloaded from the source location register (36) to the switching center of the mobile stations (Beyond), after which the user privacy function is checked if the location of the mobile should be requested telephone or distribution system of advertising information messages, location data is transmitted to the requesting one rone (to the user or to the system of automated distribution of advertising messages).
  • confidentiality namely, the class associated with the call session, and the class not associated with the call session.
  • the user when registering in the system, the user provides the opportunity for the system of distribution of advertising and informational messages to use information about their current location, for example, using the identifier of the client (identification data of the parties requesting the location of users in this case of the distribution system of advertising and informational messages).
  • the distribution process control device (4, 5) sends a request to the switching center (MSC) to determine the location within the specified area or region of the advertising target (location of the service or sale of goods of the corresponding advertiser) all registered in the system mobile phones, by a positive result of which a package of advertising messages is formed taking into account the user's preferences of his location, the location of the advertising target, as op Sano above. Also, it takes into account, for example, the duration of an advertisement to display it, after which it is considered to be no longer relevant, since the user may move to another location or the advertised event may end. Further, if registered users are located outside the zone or, alternatively, not adjacent to it, then the specified distribution process control device (4, 5) generates a message stating that users do not belong to the specified area of the advertising target and the specified advertising messages are not transmitted to them.
  • MSC switching center
  • the system consists of a device for generating advertising messages 1, a plurality of mobile communication devices 2, a network of a mobile service provider 3, computer devices providing control of the process of sending advertising messages 4 and 5, and a data storage device 6.
  • the device for generating advertising messages 1 is connected via communication channels to a data storage device 6 connected to devices that control the process of sending advertising messages, 4 and 5, respectively, each of which is connected via communication channels to the network of the mobile provider 3.
  • Devices 4 and 5 are connected between a communication channel (for example, supporting the Ethernet protocol or others), providing the opportunity synchronization of their work.
  • Mobile communication devices (mobile phones) 2 are connected to the network of the communication service provider 3.
  • the device for generating advertising messages 1 is a computer device that performs the following functions: receiving advertising messages from advertising providers; storage of received advertising messages; sorting of advertising messages according to their classification features; combining advertising messages with the same classification features into advertising message blocks; transmission of advertising message blocks to control devices 4 and 5.
  • the device for generating advertising messages 1 can receive advertising messages from advertising providers both over the Internet and by entering data from any storage medium (CD, DVD, etc.)
  • the device for generating advertising messages 1 can be implemented on a computer basis, for example, with the following configuration parameters: a processor (CPU) of at least 800 MHz (for example, Intel Pentium B 945 3.4 GHz Dual 800 MHz), 4 GB RAM (RAM), disk space of at least 160 GB using the Net ⁇ SD operating system.
  • a processor CPU
  • 800 MHz for example, Intel Pentium B 945 3.4 GHz Dual 800 MHz
  • RAM 4 GB RAM
  • disk space of at least 160 GB using the Net ⁇ SD operating system.
  • a mobile communication device 2 is a mobile phone, which is at least equipped with a transmitting device, a receiving device, providing reception of at least advertising information provided by the process control devices for sending advertising messages 4 and 5; a storage device designed to store at least advertising information and data on the display of advertising messages; an interface device for transmitting and presenting advertising information stored in an advertising information storage device, a device for controlling the transmission and presentation of advertising information stored in an advertising information storage device, as well as for generating messages directed to control devices for sending advertising messages 4 and 5.
  • a mobile communication device 2 can be used mobile phones or communicators, which include a transmitting device, a receiving device, a storage device designed for storage information, an interface device for transmitting and presenting information on the phone screen, a microprocessor, on the basis of which a device can be implemented that provides, according to a predetermined algorithm, control the transmission and presentation of advertising information stored in a storage device, as well as the generation of messages directed to process control devices distribution of advertising messages 4 and 5.
  • the algorithm according to which advertising information is transmitted and presented on the user's phone screen is set by the advertising provider, which indicates how many times and when the advertising message should be presented to the user of the mobile communication device 2.
  • the algorithm according to which messages are sent to devices 4 and 5, is set by the control device 4 and 5 and is determined by the degree of traffic load and the requirements of the advertising provider.
  • These algorithms can be represented as a program written in a standard programming language, for example, Perl or C.
  • the network of the mobile service provider 3 is a set of devices that provide interaction between the mobile operator and mobile users.
  • a computer device (4, 5) that provides control of the process of sending advertising messages performs at least the following functions: generating messages sent to mobile communication devices 2, including blocks of personalized advertising messages; sending messages to mobile communication devices 2 in accordance with a predetermined distribution order; search for mobile communication devices 2 in standby mode for receiving information; a search for mobile communication devices 2 located at a given location, taking into account information about the advertiser’s location (the place of sale of the advertised goods or the provision of services), based on information about the user's current location provided by the switching center of the mobile communication network; receiving messages from mobile communication devices 2; sorting of messages coming from mobile communication devices 2, according to their content; sending messages to the storage device 6; receiving messages coming from a storage device 6; receiving messages from the device for generating advertising messages 1.
  • Computer devices 4 and 5 providing control over the process of sending advertising messages, are synchronized and therefore work in the same mode and can be considered as one device.
  • These devices 4, 5 can be implemented on a computer basis, for example with the following configuration parameters: a processor (CPU) of at least 800 MHz (for example, Intel Pentium B 945 3.4 GHz Dual with a maximum of 800 MHz), 4 GB of RAM (RAM), disk space of at least 160 GB using the Net ⁇ SD operating system.
  • a processor CPU
  • 800 MHz for example, Intel Pentium B 945 3.4 GHz Dual with a maximum of 800 MHz
  • RAM random access memory
  • disk space of at least 160 GB using the Net ⁇ SD operating system.
  • a data storage device designed to collect, manage and store data, integrates, transforms, consolidates, cleans and directly stores data, and also provides data for analysis and interpretation.
  • the data storage device 6 is intended for collecting, managing and storing the data necessary at least for the formation of blocks of personalized advertising information, for the formation of accounts of service providers and accounts of mobile users who have agreed to the advertising, for the generation of statistical reports.
  • At least the following databases are included in data storage device 6: a database of users registered in the system with personal attributes, advertising messages indicating signs of classification of advertising messages, a database of user accounts, a database with information about the history of the display of advertising messages, a database of the current location users of mobile communication devices registered in the system, the database of the location of advertisers - points of sale of advertised goods or services.
  • Storage device b can be implemented on the basis of a computer complex: a processor (CPU) of at least 800 MHz (for example, Intel Pentium B 945 3.4 GHz Dual sor than 800 MHz), 4 GB RAM (RAM), at least 160 GB disk space using the Net ⁇ SD operating system.
  • processor CPU
  • 800 MHz for example, Intel Pentium B 945 3.4 GHz Dual sor than 800 MHz
  • RAM 4 GB RAM
  • the claimed system when implementing the claimed method works as follows.
  • the user of the mobile communication device 2 who wants to receive advertising messages for a fee, generates a short message (SMS) on his mobile communication device 2, which sends the specified number via the network of the communication service provider 3 to the process control device for sending advertising messages 4, 5.
  • SMS short message
  • the received message is identified as a registration request in the system and, in response, transmitted through the network of the communication service provider 3 to the address of the user who sent the specified message, a message containing
  • about personal characteristics of the user gender, age, income level, hobby, user preferences, for example, a certain type of cuisine in restaurants or cafes, etc.
  • the answers to which will only allow advertising messages that may be sent to this user interest him the answers to which will only allow advertising messages that may be sent to this user interest him.
  • the user having received the message described above, using his mobile communication device 2 generates answers to the questions posed in the questionnaire and transmits them as a message through the network of the communication service provider 3 to the device for controlling the process of sending advertising messages 4,5, where this message is identified as answers questions of the questionnaire and transferred to the data storage device 6 in the appropriate database.
  • this user has registered in the system, which means the consent of this user to receive advertising messages.
  • the fact of user registration is noted in the device for controlling the process of sending advertising messages 4,5 as an event after which the specified device 4,5 transmits to the mobile device of user 2 a program that implements advertising presentation algorithms and accounting impressions set by advertising providers, as well as generating service messages, sent to the device for controlling the process of sending advertising messages 4,5. Also, the device 4, 5 determines the current location of the user of the mobile communication device 2 based on a request for information from the switching center behind the mobile communication network and stores information about the location of the user of the mobile communication device 2 in the corresponding database.
  • questionnaires can be implemented by organizing WAP user access to the server of the automated distribution system advertising messages of advertisers of goods and services, where the user, through the WAP server interface, enters answers to the questions posed.
  • advertising messages are supplied with classification features (for example, only for women, only for users with a certain income, or having certain preferences, for example, a certain cuisine in restaurants or cafes) or numbered identifiers of an advertising messages.
  • classification features for example, only for women, only for users with a certain income, or having certain preferences, for example, a certain cuisine in restaurants or cafes
  • numbered identifiers of an advertising messages are supplied in the data storage device 6, the classification features of these messages are compared with the classification features of users, as well as information about the current location of the user and the location of the advertiser where the product is sold or the service is provided taking into account the user's preferences and, based on the results of the comparison (the signs must match), form blocks of advertising messages for each user personally and on the basis of a request received from an advertising distribution process control device mnyh messages 4.5 transmit them to said apparatus 4, 5.
  • the device for controlling the process of sending advertising messages 4,5 monitors the transmitted advertising messages and the number of impressions of each advertising message, and provided that the display conditions specified by the advertising provider (number of impressions, time during which the display is carried out, etc.) are fulfilled, generates a request for a block of advertising messages for a specific user (for example, his mobile phone number is transmitted as an identifying user parameter), which he sends to the device 6.
  • Data storage device 6 identifies the signal received from the advertising message process control device 4,5 as a request for receiving an advertising message block, and transmits an advertising message block associated with a certain by user.
  • the device for controlling the process of sending advertising messages 4,5 determines the state of the mobile communication device 2 of a particular user and, provided that this mobile communication device 2 is in standby mode, transmits the specified message through the network of the mobile service provider 3, including the advertising message block.
  • Mobile device Communication 2 receives this message, writes it to a data storage device, for example, MIA, the read-only or plug-in memory of a mobile communication device (memory card) records the fact of receiving the message and the parameters characterizing the conditions for the presentation of advertising messages in a device that controls the transmission and presentation of advertising information.
  • the control unit for transmitting and presenting advertising messages selects an advertising message from the data storage device of the mobile communication device taking into account information about the user's current location, which is included in particular by the call center in the call station signal i.e. the microprocessor of the mobile communication device selects an advertising information message from the storage device of the mobile communication device, provided with information identifying the location of the advertiser (for example, the identifier of the cell of the cellular communication), taking into account the received information identifying the current location of the user of the mobile communication device 2 or other closest location of the advertiser (location sale of a particular advertised product or service), in the absence of advertisements the device at the current location of the user of the mobile communication device 2.
  • information identifying the location of the advertiser for example, the identifier of the cell of the cellular communication
  • the selection of the advertising message from the data storage device is carried out in accordance with the display conditions set by the advertising provider, which should also be presented to the user and transmitted by an appropriate command to the interface device, which displays the specified advertising message on the screen of the mobile communication device 2.
  • the user Having heard the call a mobile communication device 2, the user usually takes it in his hand, and before starting a conversation he has the opportunity to familiarize himself with an advertising message that has a high efficiency spine as it advertises products that may interest the user in the place where he is at the moment, for example, near the movie theater, sports facilities, etc.
  • An advertising message may remain on the screen of the mobile communication device 2 until the connection is terminated, or after the connection is terminated until a certain key is pressed (for example, a key termination of the connection), or the specified display time (for example, 5 seconds) only after which the user can answer an incoming call.
  • a certain key for example, a key termination of the connection
  • the specified display time for example, 5 seconds
  • the devices for controlling the transmission and presentation of advertising messages 4, 5 record the fact of the beginning of the connection with the caller, take it into account as a specific event, and record it in the data storage device b.
  • the device for controlling the transmission and presentation of advertising messages At a certain point in time, specified by the control devices for the process of sending advertising messages 4,5 (for example, taking into account the busy traffic), the device for controlling the transmission and presentation of advertising messages generates a message consisting of an indication of the number of views of the corresponding advertising messages and transfers it to the control devices the process of sending advertising messages 4, 5, where this message is identified as information about the number of views and transmitted for appropriate processing and for recording in a data storage device 6 for charging a corresponding monetary reward to a user’s account in a mobile communication network (billing center).
  • a mobile communication network billing center
  • a computer device that controls the process of sending advertising messages, a device for generating advertising messages and a data storage device can be combined into a single structural device, and can be implemented as a communication network server.

Abstract

L'invention concerne des systèmes de publicité de biens et de services par la diffusion interactive de messages publicitaires et informationnels via des canaux de télécommunications. L'invention permet d'augmenter l'efficacité de la publicité par l'incitation des utilisateurs à sa visualisation, d'assurer la personnalisation des informations publicitaires et informationnelles fournies à l'utilisateur du dispositif portable, en fonction de sa position réelle et de la position de lieux de vente, et de mise à disposition des biens et services faisant l'objet de la publicité. A cette fin, on enregistre dans le système de diffusion automatisée de messages publicitaires de l'utilisateur d'un dispositif de communication mobile et les annonceurs tout en formant des signes de classification correspondants. Lors de la transmission de la demande de connexion avec le dispositif de communication du destinataire on transmet et l'on met à disposition les informations publicitaires sélectionnées parmi les informations publicitaires stockées dans le dispositif de communication mobile. En outre, on détermine la position actuelle de l'utilisateur du dispositif mobile de communication. On forme un paquet de messages publicitaires comprenant au moins un message publicitaire en tenant compte des signes de classification et des fonctions prises en charge et des paramètres du dispositif mobile et la position actuelle de l'utilisateur; on génère des demandes relatives à la possibilité de recevoir ces paquets de messages publicitaires et, si la possibilité de recevoir ces paquets de messages publicitaires est confirmée, on transmet ces paquets de messages publicitaires au dispositif de communication mobile de l'abonné.
PCT/RU2008/000114 2007-02-28 2008-02-28 Procédé de diffusion automatisée de messages publicitaires en fonction de la position de l'utilisateur et des fournisseurs de biens et de services et système de sa mise en oeuvre WO2008130269A2 (fr)

Applications Claiming Priority (2)

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RU2007107484 2007-02-28
RU2007107484/09A RU2007107484A (ru) 2007-02-28 2007-02-28 Способ автоматизированного распространения рекламных сообщений с учетом месторасположения пользователя рекламодателей товаров и услуг и система для его реализации

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WO2008130269A3 WO2008130269A3 (fr) 2009-01-22

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EA013294B1 (ru) 2008-09-26 2010-04-30 Алексей Анатольевич ИВАНЧИКОВ Способ обмена голосовыми сообщениями между водителем и пользователем транспортного средства
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