WO2012023708A2 - 광고 기능을 구비한 페이저 시스템 및 그 제어 방법 - Google Patents

광고 기능을 구비한 페이저 시스템 및 그 제어 방법 Download PDF

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Publication number
WO2012023708A2
WO2012023708A2 PCT/KR2011/005404 KR2011005404W WO2012023708A2 WO 2012023708 A2 WO2012023708 A2 WO 2012023708A2 KR 2011005404 W KR2011005404 W KR 2011005404W WO 2012023708 A2 WO2012023708 A2 WO 2012023708A2
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WO
WIPO (PCT)
Prior art keywords
pager
microprocessor
advertisement
received
communication unit
Prior art date
Application number
PCT/KR2011/005404
Other languages
English (en)
French (fr)
Korean (ko)
Other versions
WO2012023708A3 (ko
Inventor
최재성
이현철
정재한
박민회
김광정
Original Assignee
Choi Jae Sung
Lee Hyun Chul
Jeong Jae Han
Pak Min Hoi
Kim Kwang Jung
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020100078772A external-priority patent/KR101136687B1/ko
Priority claimed from KR1020110071191A external-priority patent/KR101366619B1/ko
Application filed by Choi Jae Sung, Lee Hyun Chul, Jeong Jae Han, Pak Min Hoi, Kim Kwang Jung filed Critical Choi Jae Sung
Priority to CN201180039479.4A priority Critical patent/CN103109301B/zh
Publication of WO2012023708A2 publication Critical patent/WO2012023708A2/ko
Publication of WO2012023708A3 publication Critical patent/WO2012023708A3/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices

Definitions

  • the present invention relates to a pager system having an advertisement function and a control method thereof.
  • the present invention provides a notification function and various advertisements during the waiting period so that customers waiting in various businesses can not miss their turn.
  • the present invention relates to a pager system having an advertisement function and a method of controlling the same, which enables to create an advertisement market and to transmit the number of impressions in which an effective advertisement is performed after the pager is loaned to a consumer to the advertisement management server.
  • a device for using a radio call receiver has been proposed (application number: special 1997-014741; hereinafter referred to as 'quotation invention 1'), which is provided with numeric keys for dialing and key data by external manipulation.
  • Key input unit for generating and outputting;
  • a dialer for generating and outputting a dialing signal under predetermined control
  • a line interface unit connected to a telephone line connected to a public network to transmit the dialing signal to the telephone line and receive a response signal from the telephone line to form a call path;
  • a memory storing wireless call numbers, waiting numbers corresponding to each of the wireless call numbers, and waiting arguments corresponding to the waiting numbers;
  • a local pager system for a turn-by-call comprising: a local pager, a charging / communication means for charging a mounted local page and monitoring the removal in real time through communication with the local pager, and the charging / communication It comprises a call means for confirming the presence or absence of removal of the local pager through communication with the means, and wirelessly outputs the call signal in the order of removal of the local pager.
  • the cited invention 2 first checks in real time whether the local pager 100 is mounted on the charging / communication means 200 in real time. For this purpose, a unique number of the local pager responding to the real-time monitoring and each stored local pager After searching the local pager that did not respond by comparing the unique numbers of each other, if the local pager having the unresponsive unique number is found, it is determined that it is removed from the charging / communication means 200 (S400 to S410).
  • control means 330 matches the removal order of the removed local pager with a unique number to generate a waiting number (S420).
  • the storage means 310 is controlled to sequentially shift the ranking of the deleted waiting number to the next higher number (S430 to S440).
  • step S430 it is determined whether there is a call according to the selection of the waiting number display button, and if there is a call, the control means 300 corresponds to a local number corresponding to the highest waiting number of the generated waiting number increment.
  • the pager 100 is called (S450).
  • the current rank and wait status are transmitted, and the number of waiters of a higher rank is transmitted to the local pager 100 at a predetermined time (S460).
  • control means 330 deletes the waiting number of the local pager called in the step S450, and shifts the next higher waiting number to the highest position (S470).
  • Citation Invention 2 can facilitate the use, but Citation Invention 2 also needs to pay attention to the call of the local pager 100 while waiting for the waiting time so that other tasks cannot be seen. Is there.
  • the present invention citation 2 has a problem that it is not possible to use continuously because the unique number has already been deleted when providing the local pager 100 to the standby without passing through the local pager 100 has been called a lot will be.
  • the first object of the present invention is to provide advertising information in video and sound through a pager provided to a person waiting in various establishments, so as not to be bored and to target marketing through advertising, and thus the advertising effect is high.
  • the second purpose of the present invention is to place the step by having the ID is output by the operation button every time the pager is paid to the waiter is registered in the sequential pager of the workers (hereinafter referred to as 'workers') working in various businesses
  • the pager can be used continuously without going through it.
  • a third object of the present invention proposes a pager having an advertisement function and a control method thereof so that loss or theft caused by a non-returned or waiter with a pager is prevented from leaving the waiting place, and the use thereof is automatically restricted. do.
  • the fourth object of the present invention in addition to the cited invention, it is determined by counting a case in which the entire advertisement content contained in the pager is called from the memory, decrypted by the processor, and output to the display unit as one impression, and counting the count value.
  • it is received at the terminal connected through the wireless network and transmitted to the advertisement management server through a network composed of the Internet and intranet, so that the impression data is individually arranged to all advertisers in the advertisement management server.
  • the present invention provides a pager system having an advertisement function and a control method thereof, which can be provided by a transmission method.
  • a fifth object of the present invention is to provide a pager system having an advertisement function and a control method thereof, by securing gender and age data from customers who have received the pager and delivering the same to the advertisement management server along with the impression data.
  • the sixth object of the present invention is to enable the advertisement-related content stored in the advertisement management server to be delivered to the pager via a wireless network (WiFi, Wibro, Bluetooth, Zigbee, Ethernet) via a networked terminal It is to provide a pager system having a and a control method thereof.
  • a wireless network WiFi, Wibro, Bluetooth, Zigbee, Ethernet
  • the present invention provides a communication unit for communicating with the sequential pager to achieve this object
  • a reset button for transmitting a unique ID to the sequential pager through the communication unit
  • An input port for receiving advertisement information to be provided while waiting is an input port for receiving advertisement information to be provided while waiting
  • a memory for storing the advertisement information input through the input port
  • a display unit connected to the microprocessor to display the advertisement information to be played on the microprocessor;
  • a notification unit connected to the processor to generate a vibration or generate a notification sound under the control of the processor;
  • a plurality of pagers including the communication unit, the reset button, the input port, the memory, the microprocessor, the display unit, and the notification unit are prepared, the IDs of these pagers are registered, and a sequential pager for sequentially calling these pagers, and wirelessly communicates with the pagers.
  • the present invention proposes a pager system having an advertisement function and a method of controlling the same, wherein the advertisement management server is connected to a terminal, a terminal, and a network such as the Internet or an intranet.
  • the present invention can provide useful information such as the ID of the pager who performed the advertisement, the data that can identify the gender and age of consumers who receive the page and receive the page, and the advertisement content ID that can identify the content and type of the advertisement.
  • useful information such as the ID of the pager who performed the advertisement, the data that can identify the gender and age of consumers who receive the page and receive the page, and the advertisement content ID that can identify the content and type of the advertisement.
  • the present invention can be used immediately by operating the button input unit of the pager without repositioning process, it is possible to quickly reuse, it is possible to prevent the loss, theft, unreturned and useful life prepared in advance through the pager at the same time
  • the waiter can wait without feeling free, and the advertisement data is output according to the gender and age of the waiter as well as the profit of the increase in sales due to the advertising effect. It is a useful effect that can increase the operating profit by creating a new advertising market with high effective target marketing.
  • the present invention provides the advertising content to consumers by using a pager, in fact, the total number of impressions that appear completely to the consumer to count the impression, and provides them to the advertiser through the ad management server to bear reasonable advertising costs There is an effect that makes this possible.
  • the present invention provides consumers with the types of advertisements displayed, the gender and age data of the consumers, and the pager IDs on which the advertisements are carried out to specifically classify the performance of the advertisements, as well as the analysis of advertisement effects and the rational selection of advertisement contents. Effective advertising planning is to be able to increase the advertising effect has a useful effect.
  • FIG. 1 is an explanatory diagram showing the configuration of a pager according to the present invention.
  • Figure 2 is a flow chart showing the operation of the pager by the cited invention.
  • FIG. 3 is an explanatory view showing the overall configuration of a pager system according to the present invention.
  • FIG. 4 is an explanatory diagram showing a configuration between a pager and a terminal for transmitting advertisement impressions according to the present invention
  • FIG. 5 is a flow chart showing operation of a pager for transmitting advertisement impressions according to the present invention shown in FIG.
  • FIG. 6 is an explanatory diagram showing a configuration between a pager and a terminal for inputting and transmitting advertisement impression and consumer gender and age data according to the present invention
  • FIG. 7 is a flowchart showing operation between a pager and a terminal for transmitting the impression, consumer gender, and age data of FIG. 6;
  • FIG. 7 is a flowchart showing operation between a pager and a terminal for transmitting the impression, consumer gender, and age data of FIG. 6;
  • FIG. 8 is an explanatory diagram showing a configuration between a pager and a terminal for transmitting gender and age estimation data based on impression data and a face image of a consumer according to the present invention
  • FIG. 9 is a flowchart showing operation between a pager and a terminal for transmitting impression estimation consumer gender and age data of FIG. 8;
  • microprocessor 70 display unit 80: notification unit
  • the pager ID call signal is received in the acknowledgment data
  • FIG. 1 The overall configuration for carrying out the present invention is shown in FIG. 1
  • the present invention basically includes a plurality of pagers 100 called by the sequential pager 200 and a terminal 300 for storing advertisement content in the memory 50 of the pager 100.
  • a memory 50 for storing the advertisement information input through the input port 40;
  • a microprocessor 60 connected to the memory 50 to decode and reproduce the stored advertisement information
  • a display unit 70 connected to the microprocessor 60 to display the advertisement information played by the microprocessor 60;
  • a notification unit 80 connected to the processor 60 to generate vibration or generate a notification sound under the control of the processor 60;
  • a plurality of pagers 100 including the communication unit 10, the reset button 20, the input port 40, the memory 50, the microprocessor 60, the display unit 70, and the notification unit 80 are prepared.
  • the IDs of these pagers 100 are registered, and the sequential pager 200 for sequentially calling these pagers 100, the pager 100 and the wired network, as well as various wireless devices such as Wi-Fi, WiBro, Bluetooth, ZigBee, Ethernet, etc. It may be configured as a terminal 300 that can communicate with the network.
  • the present invention configured as described above is an initialization step of confirming normal connection of the memory 50 start address data and the display unit 70 by the microprocessor 60, as shown in Figure 4,
  • the ID received by the communication unit 10 is that of the corresponding pager 100, and determining that the corresponding pager ID call signal is received in the acknowledgment data;
  • the microprocessor 60 When the power is supplied, the microprocessor 60 performs a basic initialization process such as checking the memory 50 starting address data, the display unit 70, and the communication unit 10 normally connected by the microprocessor 60, and the reset button ( 20) It is determined whether the operation is performed. In this process, when the worker presses the reset button 20 while providing the pager 100 to the consumer, the microprocessor 60 transmits the ID of the pager 100 obtained from the memory 50. The ID is transmitted to the sequential pager 200. When the sequential pager 200 transmits and receives IDs from the plurality of pagers 100, the sequential pager 200 sequentially stores them in its own memory 50 together with the reception time data.
  • a basic initialization process such as checking the memory 50 starting address data, the display unit 70, and the communication unit 10 normally connected by the microprocessor 60, and the reset button ( 20) It is determined whether the operation is performed.
  • the microprocessor 60 transmits the ID of the pager 100 obtained from the memory 50. The ID is transmitted to the sequential pager 200.
  • the sequential pager 200 transmits the ID and the acknowledgment data together so that the pager 100 recognizes that the ID of the corresponding pager 100 has been received, and accordingly, the communication unit 10 of the plurality of pagers 100 is transmitted.
  • the signal introduced through the A) is decrypted by the microprocessor 60 of each of the plurality of phasers 100, and only one microprocessor 60 recognizes that the ID is that of the corresponding phaser 100, and according to the acknowledgment data Normal operation will be started.
  • the microprocessor 60 continuously decodes the data received through the communication unit 10 to check whether the received ID data is not its own, and if it is not its own ID, whether its ID is received. You will continue to monitor whether or not.
  • the microprocessor 60 of the corresponding pager 100 displays the guidance text for the consumer such as "Come to the counter" to the display unit 70, and optionally, by vibrating, ringing sound, etc. output from the alarm unit. The call is recognized and moved to get the necessary service.
  • the microprocessor 60 of the remaining pager 100 is to wait while decrypting the ID introduced through the communication unit 10 until the ID of the corresponding pager 100 is input, in this process communication unit 10 If the ID received at and decoded by the microprocessor 60 is not the ID of the pager 10, the advertisement content is taken from the memory 50 and played, and the advertisement content is received until the ID of the pager is received. Is output to the display unit 70.
  • the present invention returns the pager 100 when the consumer receives the call of the worker, the worker is pressing the reset button 20 while paying the pager 100 to the customer who is being serviced the latest as of the current time point Accordingly, the pager 100 transmits the ID as described above, and the sequential pager 200 receives the ID and stores the ID as the latest service ID.
  • the transmission ID reception confirmation signal is transmitted, and the pager 100 receives the microprocessor 60, and the microprocessor 60 determines whether the corresponding pager ID is received by the communication unit 10.
  • the microprocessor 60 determines whether the corresponding pager ID is received by the communication unit 10.
  • the advertisement content of the pager 100 is counted every time the impression is impressed once, and the terminal 300 receives such data and advertises it through the network. It can be sent to the management server 400, which was shown in FIG.
  • a memory 50 for storing the advertisement information input through the input port 40;
  • a microprocessor 60 connected to the memory 50 to decode and reproduce the stored advertisement information
  • a display unit 70 connected to the microprocessor 60 to display the advertisement information played by the microprocessor 60;
  • a notification unit 80 connected to the processor 60 to generate vibration or generate a notification sound under the control of the processor 60;
  • a plurality of pagers 100 including the communication unit 10, the reset button 20, the input port 40, the memory 50, the microprocessor 60, the display unit 70, and the notification unit 80 are prepared.
  • the ID of these pagers 100 is registered, and the sequential pager 200 for sequentially calling these pagers 100 and the pager 100 can communicate with various wireless networks such as Wi-Fi, WiBro, Bluetooth, ZigBee, Ethernet, etc.
  • the terminal 300 is connected to the advertisement management server 400 through the terminal 300 and the Internet or an intranet network. 7 shows a method for controlling a pager system having an advertisement function according to the present invention implemented based on such hardware.
  • the ID received by the communication unit 10 is that of the corresponding pager 100, and determining that the corresponding pager ID call signal is received in the acknowledgment data;
  • the present invention stores the start data and the end data at the beginning and end of the data of the advertisement content stored in the memory 50.
  • the microprocessor 60 When the power is supplied, the microprocessor 60 performs a basic initialization process such as checking the memory 50 starting address data, the display unit 70, and the communication unit 10 normally connected by the microprocessor 60, and the reset button ( 20) It is determined whether the operation is performed. In this process, when the worker presses the reset button 20 while providing the pager 100 to the consumer, the microprocessor 60 transmits the ID of the pager 100 obtained from the memory 50. The ID is transmitted to the sequential pager 200. When the sequential pager 200 transmits and receives IDs from the plurality of pagers 100, the sequential pager 200 sequentially stores them in its own memory 50 together with the reception time data.
  • a basic initialization process such as checking the memory 50 starting address data, the display unit 70, and the communication unit 10 normally connected by the microprocessor 60, and the reset button ( 20) It is determined whether the operation is performed.
  • the microprocessor 60 transmits the ID of the pager 100 obtained from the memory 50. The ID is transmitted to the sequential pager 200.
  • the sequential pager 200 transmits the ID and the acknowledgment data together so that the pager 100 recognizes that the ID of the corresponding pager 100 has been received, and accordingly, the communication unit 10 of the plurality of pagers 100 is transmitted.
  • the signal introduced through the A) is decrypted by the microprocessor 60 of each of the plurality of phasers 100, and only one microprocessor 60 recognizes that the ID is that of the corresponding phaser 100, and according to the acknowledgment data Normal operation will be started.
  • the microprocessor 60 continuously decodes the data received through the communication unit 10 to check whether the received ID data is not its own, and if it is not its own ID, whether its ID is received. You will continue to monitor whether or not.
  • the microprocessor 60 of the corresponding pager 100 "come back to the counter" through the display unit 70. It is to display the guidance phrases for the consumer, such as to selectively recognize the call by vibrating, ringing sounds, etc. output from the alarm to receive the necessary service.
  • the microprocessor 60 of the remaining pager 100 is to wait while decrypting the ID introduced through the communication unit 10 until the ID of the corresponding pager 100 is input, in this process communication unit 10 If the ID received from and decoded by the microprocessor 60 is not the ID of the corresponding pager 10, the advertisement content is taken from the memory 50 and played.
  • the start data is included in the beginning of the advertisement content of the memory 50, and the register of the microprocessor 60 is set after recognizing that the advertisement content has been started once.
  • the ID data outputted from the communication unit 10 determines whether the ID of the pager 100 is received, and in this case, if the ID of the corresponding pager 100 is not received, the advertisement content being played is continuously played. will be.
  • the microprocessor 60 increases the impression coefficient data to 1 while resetting the register.
  • the number of impressions is transmitted through the communication unit 10 together with the ID of the pager 100 and the ID for identifying the content of the advertisement content.
  • the terminal 300 connected through the wireless network is to transmit such data to the ad management server 400 in a network connected state, the ad management server 400 stores it and delivers it to the advertiser or real time Can be sent to the advertiser to recognize the status of the ad immediately.
  • the advertiser is provided with a basis for determining how many times the advertisement sponsored by the user is displayed in the pager 100 in which place can be identified by the pager ID.
  • the present invention returns the pager 100 when the consumer receives the call of the worker, the worker is pressing the reset button 20 while paying the pager 100 to the customer who is being serviced the latest as of the current time point Accordingly, the pager 100 transmits the ID as described above, and the sequential pager 200 receives the ID and stores the ID as the latest service ID.
  • the transmission ID reception confirmation signal is transmitted, and the pager 100 receives it, and the microprocessor 60 determines whether the corresponding pager ID is received by the communication unit 10. Decoding the received data via the to determine whether there is a call of the pager 100.
  • the communication unit 10 Since there is no ID call signal of the corresponding pager 100 in the waiting state in this process, the above-described process of playing the advertisement content is repeated, and if data for confirming the start and end of the advertisement is detected and confirmed in the contents of the advertisement data, the communication unit 10 transmits a pager ID, an ID for identifying the advertisement content, and an impression value, which repeats the above-described process transmitted to the advertisement management server 400 through the terminal 300.
  • the consumer when the consumer waiting for a call by receiving the pager 100, while watching the advertisement, the consumer touches the touch screen 30 to input personal information such as gender, age, and occupation of the consumer. By doing so, it is possible to analyze advertisements to increase the effectiveness of advertisements.
  • the present invention changes the display unit 70 to the touch screen 30 as shown in FIG. 8 in the hardware configuration as shown in FIG. 6 to input personal information data without installing additional buttons. Do it.
  • the present invention connects the touch screen 30 to the microprocessor 60 so that the display output and the X-Y input line capable of scanning the touch screen are connected. Accordingly, as the touch screen 30, the image signal output to the display unit 70 as shown in FIG. 6 is displayed on the touch screen 30, and predetermined data can be input according to the touch. .
  • FIG. 9 shows a method of controlling a pager system having an advertisement function according to the present invention.
  • An initialization step of confirming normal access of the memory 50 starting address data and the display unit 70 and the communication unit 10 by the microprocessor 60 is performed.
  • the ID received by the communication unit 10 is that of the corresponding pager 100, and determining that the corresponding pager ID call signal is received in the acknowledgment data;
  • the communication unit 10 Transmitting a pager ID, an advertisement ID for identifying the advertisement content, and an impression value;
  • the microprocessor 60 when the power is supplied, the microprocessor 60 performs a basic initialization process such as checking the start address data of the memory 50 and the normal connection of the display unit 70 and the communication unit 10, and the reset button. (20) The process of determining whether to operate is the same as the embodiment shown in Figs.
  • the microprocessor 60 first receives the pager 100 as described below. It will be reset to reuse the flag register set for the consumer.
  • the microprocessor 60 transmits a unique ID of the corresponding pager 100 taken from the memory 50.
  • the ID is transmitted to the sequential pager 200.
  • the sequential pager 200 transmits and receives IDs from the plurality of pagers 100, the sequential pager 200 sequentially stores them in its own memory 50 together with the reception time data.
  • the sequential pager 200 transmits the ID and the acknowledgment data together so that the pager 100 recognizes that the ID of the specific pager 100 has been received. Accordingly, the communication unit 10 of the plurality of pagers 100 is transmitted. The signal introduced through) is decoded by the microprocessor 60 of each of the plurality of phasers 100, and only recognizes that the ID is that of the corresponding phaser 100 in the microprocessor 60 of any one phaser 100, Normal operation is started by acknowledgment data.
  • the signal introduced through the communication unit 10 of the plurality of phasers 100 is decoded by the microprocessor 60 of each of the plurality of phasers 100, and only one microprocessor 60 has an ID corresponding to the corresponding phaser 100. ), And the normal operation is started by the acknowledgment data.
  • the worker presses the call button 201 of the sequential pager 200 to transmit the ID and the call signal of the specific pager 100, and correspondingly, the pager 100 transmits the ID of the corresponding pager 100.
  • the IDs match and when the call signal is received, the consumer is guided to move to the designated place.
  • the microprocessor 60 plays the advertisement content of the memory 50. At this time, the advertisement start data is detected and the advertisement is terminated. In this case, the end data is detected.
  • the communication unit 10 transmits the ID indicating the pager ID, the type of advertisement, and the impression value.
  • the microprocessor 60 takes the data for displaying the menu displayed on the touch screen 30 to output whether the consumer is willing to input gender and age in the memory 50, and outputs the data. If there is no intention to input gender and age, the corresponding position of the touch screen 30 is touched, and accordingly, the communication unit 10 transmits a pager ID, an advertisement ID, and an impression value.
  • the microprocessor 60 inputs the gender and age of the consumer in the memory 50.
  • data is displayed and output, and a consumer inputs his / her gender and age by touching a specific area displayed by the window window.
  • the microprocessor 60 After the microprocessor 60 receives the gender and age of the consumer through the touch screen 30, the microprocessor 60 stores the corresponding data and sets the flag register to indicate that the gender and age data has already been transmitted as described below.
  • the communication unit 10 By controlling the communication unit 10 to transmit the pager ID, advertisement ID, impression, gender, age data wirelessly, which is collected in the terminal 300 via a wireless network, the advertisement management via the Internet or intranet It will be sent to the server 400.
  • the ad management server 400 not only provides the actual number of impressions to the advertiser, but also identifies which advertisements are present and whether the gender and age distribution of the consumers who viewed the advertisements are determined, thereby enabling efficient advertisement analysis. Will be.
  • the present invention in addition to the basic configuration of the hardware configuration shown in Figure 6 as shown in Figure 10, the camera module 31 capable of zoom in out, photographing angle adjustment, up, down, left and right driving, and the like from the camera module 31
  • An image tracking module for recognizing a face of a person is formed by image processing input image data by an image processing algorithm.
  • the camera module 31 is connected, and the camera module 31 is provided to a consumer.
  • the ID received by the communication unit 10 is that of the corresponding pager 100, and determining that the corresponding pager ID call signal is received in the acknowledgment data;
  • the communication unit 10 Transmitting a pager ID, an advertisement ID for identifying the advertisement content, and an impression value;
  • Calculating gender and age as the classification data storing the calculated gender and age data, and setting a flag register, the pager ID, the advertisement ID, the impression, the gender, It is configured to transmit the age data wirelessly.
  • the microprocessor 60 When pressed, the microprocessor 60 first resets to reuse the flag register set for the former consumer who received the pager 100 as described below, and the microprocessor 60 is stored in the memory 50.
  • the ID of the pager 100 is transmitted. This ID is transmitted to the sequential pager 200 wirelessly, the sequential pager 200 is sequentially stored in its own memory 50 with the received time data when the ID is transmitted and received from a plurality of pagers 100 .
  • the sequential pager 200 is to transmit the ID and acknowledgment data together so that the pager 100 recognizes that the received ID has been received, and thus flows in through the communication unit 10 of the plurality of pagers 100.
  • the decoded signal is decrypted by the microprocessor 60 of each of the plurality of phasers 100, and only one microprocessor 60 recognizes that the ID is that of the corresponding phaser 100, and starts normal operation by acknowledgment data. Will be done.
  • the worker presses the call button 201 of the sequential pager 200 to transmit the ID and the call signal of the specific pager 100, and accordingly, the pager 100 transmits the ID of the corresponding pager 100.
  • the IDs match and when the call signal is received, the consumer is guided to move to the designated place.
  • the microprocessor 60 plays the advertisement content of the memory 50.
  • the advertisement start data is detected and the advertisement is terminated.
  • the end data is detected.
  • the communication unit 10 is to transmit the pager ID and ID indicating the type of advertisement, impression value.
  • the present invention it is determined whether the gender and age data of the consumer are transmitted according to the state of the flag register.
  • the present invention according to this embodiment does not need to be allowed to be photographed by a consumer. There is no fear of causing legal problems. The reason for this is that as described below, the photographing by the camera module 31 is used only for calculating gender and age by extracting classification data from the face image, and since personal data cannot be input, personal privacy is violated. Because it is not.
  • the present invention increases and stores the impression value 1 at the beginning and the end of the advertisement in the ongoing advertisement in the same manner as the above-described embodiments, and after the acquisition of the pager 100, the gender and age by the face photographing of the consumer If it is determined whether or not data has been entered as the state of the flag register and the gender and age data of the consumer who has already received the pager 100 are input, the communication unit 10 transmits the pager ID, the ID indicating the advertisement type, and the impression value. Will be. In addition, in this embodiment, when the gender and age data of the consumer is not yet input, the microprocessor 60 operates the camera module 31 to photograph the face of the consumer.
  • the camera module 31 installed at the side of the display unit 70 may photograph a background, and as a result, may photograph an object.
  • the image tracking module implemented in software after the operation of the camera module 31 tracks the face area.
  • the face region data obtained in this process is separated from the entire image data, and for example, the length of the hair detected from the face region data, whether the lipstick is applied to the lips, the size of the nose relative to the face, the chin and Gender is extracted by determining whether a man and woman are bearded in the human part, and the length and number of wrinkles on the forehead, the length and number of wrinkles around the eyes, and the number and length of wrinkles detected around the mouth or other parts are various variables. It is set to, and the age is calculated by giving weight to each portion of the wrinkles formed portion, wrinkle length, number of wrinkles. In this way, the gender and age are calculated, the calculated values are stored, and the flag register is set so that the gender and age are not calculated for the same consumer in the future.
  • the microprocessor 60 wirelessly transmits the ID of the pager 100, the ID indicating the type of advertisement, the impression, the estimated gender, and the age data in the communication unit 10 through the terminal 300.
  • the advertiser will be able to reasonably evaluate and analyze the advertising performance.
  • various contents supplied from the advertisement management server 400 are transmitted to the terminal 300, and the memory 50 embedded in the pager 100 connected to the terminal 300 and the connection means such as USB.
  • the advertisement content of the terminal 300 may be transmitted.
  • the present invention is to play the video, audio, animation, etc. that is the content stored in the memory 50, but by configuring the system as shown in Figure 5 the advertisement-related content stored in the ad management server 400 is the Internet or intranet
  • the terminal 300 and the pager 100 may be connected to a wireless network such as WiFi, Wibro, Bluetooth, Zigbee, or Ethernet.
  • the processor 60 since the pager 100 having an advertisement function according to the present invention implements a call notification function and a video play function for playing advertisement information, the processor 60 has a high usability such as a multimedia device, and thus high risk of non-return.
  • Periodic communication with the sequential pager 200 may be used to detect the departure of the area, and equipped with an RFID tag 90 in which unique ID information is stored inside the pager 100 itself, which is installed at the doorway where the waiter enters and exits. Of course, the tag reader can be alerted when the pager 100 is taken out.

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PCT/KR2011/005404 2010-08-16 2011-07-22 광고 기능을 구비한 페이저 시스템 및 그 제어 방법 WO2012023708A2 (ko)

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CN201180039479.4A CN103109301B (zh) 2010-08-16 2011-07-22 具有广告功能的寻呼系统及其控制方法

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KR1020100078772A KR101136687B1 (ko) 2010-08-16 2010-08-16 광고 기능을 갖는 페이저 및 그 제어 방법
KR10-2010-0078772 2010-08-16
KR10-2011-0071191 2011-07-18
KR1020110071191A KR101366619B1 (ko) 2011-07-18 2011-07-18 광고 기능 및 임프레션 리포팅 기능을 구비한 페이저 시스템 및 그 제어 방법

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WO2012023708A3 WO2012023708A3 (ko) 2012-04-12

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CN108074510A (zh) * 2018-01-26 2018-05-25 广东工业大学 一种智能校招宣传方法、装置及系统
CN108510259A (zh) * 2018-04-03 2018-09-07 江苏数加数据科技有限责任公司 一种基于人脸识别的账户权限计费方法和系统

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