WO2011150816A1

WO2011150816A1 - Method and apparatus for implementing customized service bundle

Info

Publication number: WO2011150816A1
Application number: PCT/CN2011/074943
Authority: WO
Inventors: 申长青
Original assignee: 华为技术有限公司
Priority date: 2010-10-22
Filing date: 2011-05-31
Publication date: 2011-12-08
Also published as: CN102137375A

Abstract

A method and an apparatus for implementing customized service bundle, which relates to communication technology field, are invented for improving the flexibility for terminal users using telecommunication service bundles. The method includes: receiving a customized service bundle request from a terminal user, wherein the customized service bundle request includes service identifiers selected by the terminal user, service volumes selected by the terminal user and a period length of the service bundle defined by the terminal user; according to the service identifiers selected by the terminal user, the service volumes selected by the terminal user and the period length of the service bundle defined by the terminal user, determining a rent charge of the service bundle; according to the customized service bundle request and the rent charge of the service bundle, creating a service bundle for the terminal user. The embodiments of the invention can improve the flexibility for terminal users using telecommunication service bundles.

Description

Method and device for realizing customized business package This application claims priority to Chinese patent application submitted to the Chinese Patent Office on October 22, 2010, application number 201010516120.9, and the invention name is "the method and device for realizing the customized business package." The entire contents of which are incorporated herein by reference.

The present invention relates to the field of communications technologies, and in particular, to a method and apparatus for implementing a customized service package. Background technique

In order to support telecom operators' marketing and promotion services, MDSP (Mobile Data Service Platform) needs to provide the ability to bundle multiple telecom services into business bundles. For example, a business package can be in the form of: monthly rent of $15, including 100 SMS P2P (Short Messaging Service Point to Point), 5 music downloads, and 2 game downloads.

In the process of implementing the present invention, the inventors have found that the service packages defined in the prior art sometimes fail to meet the needs of the end users. For example, if an end user sends fewer short messages but downloads more music, the end user may wish to use a business package of the following form: Bi-weekly $15, including 50 SMS P2P and 20 music downloads. However, according to the business package defined in the prior art, the terminal user can only select a monthly rent of 15 yuan, including 100 SMS P2P, 5 music downloads, 2 game download business packages or other types of business packages, thus Affects the flexibility of end users to use business packages. Summary of the invention

Embodiments of the present invention provide a method and apparatus for implementing a customized service package to improve flexibility of an end user when using a telecommunication service package.

The embodiment of the invention adopts the following technical solutions:

A method of implementing a custom business package, including:

Receiving a customized service package request of the terminal user, where the customized service package request includes: an identifier of the service selected by the terminal user, an usage of the service selected by the terminal user, and a period of the service package defined by the terminal user. length; Determining the rent of the service package according to the identifier of the service selected by the terminal user, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user; according to the customized service package The request and the rental fee of the business package are created by the end user

a request receiving unit, configured to receive a customized service package request of the terminal user, where the customized service package request includes: an identifier of the service selected by the terminal user, an usage of the service selected by the terminal user, and the terminal user The length of the period of the defined business package;

a package parameter determining unit, configured to determine a rent of the service package according to the identifier of the service selected by the terminal user, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user;

The service package creation unit is configured to create a service package for the terminal user according to the customized service package request and the rent of the service package.

The method and device for implementing the customized service package according to the embodiment of the present invention, the lease fee of the package is determined by the customized service package request of the terminal user, so that the end user can be created according to the customized service package request and the rent of the service package. The business package it requested. Therefore, with the method and apparatus of the embodiments of the present invention, the flexibility of the end user when using the telecommunication service package is improved. DRAWINGS

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the following drawings will be briefly described, and the drawings in the following description are only some embodiments of the present invention. Other drawings may also be obtained from those of ordinary skill in the art in view of the drawings.

FIG. 1 is a flowchart of a method for implementing a customized service package according to an embodiment of the present invention;

FIG. 2 is still another flowchart of a method for implementing a customized service package according to an embodiment of the present invention; FIG. 3 is a schematic diagram of an apparatus for implementing a customized service package according to an embodiment of the present invention;

4 is a schematic diagram of a service package creation unit in an apparatus for implementing a customized service package according to an embodiment of the present invention;

FIG. 5 is a structural diagram of an apparatus for implementing a customized service package according to an embodiment of the present invention. detailed description

The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

As shown in FIG. 1 , in order to improve the flexibility of the terminal to use the service package, the embodiment of the present invention provides a method for implementing a customized service package, including:

Step 11. The MDSP (Mobile Data Service Platform) receives the customized service package request of the terminal user.

The custom service package request may include: an identifier (ID) of the service selected by the terminal user, an usage amount of the service selected by the terminal user, and a period length of the service package defined by the terminal user.

Moreover, the identifier of the service selected by the terminal user included in the customized service package request is generally an identifier of two or more services.

For example, the terminal user selects an SMS P2P service with the identifier 01, and the usage amount is 50; the music download service with the identifier 02 has a usage amount of 20; the period length of the service package defined by the terminal user is 14 days.

Step 12: The MDSP determines the rent of the service package according to the identifier of the service selected by the terminal user, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user.

In this step, the MDSP obtains the rent calculation policy corresponding to the service according to the identifier of the service selected by the terminal user, and then according to the rent calculation strategy corresponding to the service, the usage and the service selected by the terminal user. The period length of the service package defined by the end user calculates the rent of the service package.

Specifically, the MDSP obtains a service rent calculation policy by searching a service bundle rule table according to the identifier of the service selected by the terminal user, and then, according to the rent calculation policy corresponding to the service, the terminal user selects a service. The usage amount and the period length of the service package defined by the end user calculate the rental fee of the service package.

Step 13: The MDSP creates a service package for the terminal user according to the customized service package request and the rent of the service package. Specifically, after determining the rent of the service package in step 12, the MDSP is based on the rent of the service package, the identifier of the service selected by the terminal user, and the usage of the service selected by the terminal user. A service package is created by describing the period length of the service plan defined by the end user.

As can be seen from the above, in the embodiment of the present invention, the subscription fee of the package is determined by the customized service package request of the terminal user, so that the terminal user can be created according to the customized service package request and the rent of the service package. Requested business package. Therefore, the method of the embodiment of the present invention improves the flexibility of the end user when using the telecommunication service package.

In the above process, in order to facilitate the end user to customize the service package again, the service binding rule table may be further searched according to the identifier of the service selected by the terminal user, and the corresponding rule is further obtained. Then, when calculating the rent of the service package, the calculation is based on the rent calculation policy corresponding to the service, the rule, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user. The rental fee for the business package.

The rule may be a service list or a service type that must be included in the service plan defined by the terminal user at a specific time.

In addition, the service binding rule table may be further searched according to the identifier of the service selected by the terminal user, and the corresponding constraint is further obtained. Then, when calculating the rent of the service package, the calculation is based on the rent calculation policy corresponding to the service, the rule, the corresponding constraint, the usage of the service selected by the terminal user, and the definition of the terminal user. The period length of the business package calculates the rental fee for the business package.

The constraint refers to the condition that the end user must satisfy the custom business package if he wants to adopt some of the above rules.

The following describes in detail how to implement the end user customized business package in conjunction with FIG. For example, the terminal user selects 50 SMS P2Ps, 20 music downloads, three game downloads, GPRS 2G, and a rental fee every 14 days. The implementation of the end user customized business package includes the following steps: Step 21: MDSP obtains the service binding rule table.

The service binding rule table includes information such as the identifier of the service provided by the operator, the available measurement unit of the service, the lease collection period, the lease calculation strategy, the constraint, and the rule.

Among them, the available measurement units of the business, such as secondary, byte, and second. The rental fee is charged in months, weeks, days, etc. The rental calculation strategy refers to the way in which the rental fee is calculated. As described above, the constraint refers to the condition that the end user must satisfy a custom service package if he or she wants to adopt certain rules. example For example, the rule may be a service list or a service type that must be included in the end user-defined business package at a specific time.

In the embodiment of the present invention, the service binding rule table may be expressed in the form shown in Table 1:

Table 1

The basis of the service binding rule table shown in Table 1 can be nested: a rent calculation strategy table as shown in Table 2, a usage calculation strategy table as shown in Table 3, and a cycle as shown in Table 4. The length calculation strategy, the service bundle calculation strategy table as shown in Table 5, the recommended service list as shown in Table 6, the constraint table as shown in Table 7, and the like.

Table 2 Rent Calculation Strategy Table

Table 3 Usage Calculation Strategy Table Available Quantity Calculated Available Level 0 Rate 0 Available Level 1 Rate 1 Available Level Rate 3 Strategy ID (AmountRan (RateO (AmountRan (Ratel 3 (Rate

(UsableAmou kO) ) kl) ) (AmountRa 3) ntPlcylD) nk3)

UAP01 0 2 100 1

UAP02 0 2 10 1

UAP03 0 5 oo

UAP04 0 20 1 10 oo As can be seen from Table 3, the amount of traffic of a certain service corresponds to different rates. For example: The available quantity calculation strategy identifies UAP01 to indicate that within [0, 100), the usage per unit is 2 points; [100, ∞), and the usage per unit is 1 point.

Table 4 Cycle length calculation strategy

Table 5 Business Bundle Calculation Policy Table

Table 6 Recommended business list

RSL1 GPRS

Table 7 Constraint Table

Table 1 - Table 7 shows that the SMSP2P service is used as an example. When the rule corresponding to the table 1 is RuleOl, the lease calculation strategy is PolicyOl, and the constraint identifier is ConstraintOl, it can be obtained through the lookup table 2. The corresponding available calculation strategy is UAP01, the period length calculation strategy is CLP01, and the service bundle calculation strategy is SBP01. Then, look up Tables 3, 4, 5, 6, and 7, respectively. Among them, Tables 5, 6, and 7 are used in combination. The recommended service list corresponding to the service bundled calculation strategy identified as SBP01 in Table 5 is RSL1, and the price discount ratio is 80%; and the recombination table 6 can be obtained when the recommended service list is RSL1 and includes SMS P2P and GPRS. That is to say, only when the end user selects both SMS P2P and GPRS services, the price discount ratio of his customized service package is 80%; and, in conjunction with Table 7, the use of the end user-defined business package The time limit is 2010-1-1~2010-12-31.

Step 22, MDSP the business rule synchronization tied to the portal (Portal) ₀

Step 23: The terminal user sends a customized service package request to the portal.

The request includes the service SMS P2P, the music download (Music), the Game, the GPRS identifier, and the usage of the service selected by the terminal user (the SMS P2P is 50, the music download is 20, and the Game is Three, 2G GPRS and end user defined business packages have a cycle length of 14 days).

Step 24: After receiving the request, the portal queries the MDSP for the subscription fee of the service package defined by the terminal user.

Step 25. The MDSP calculates the rental fee.

After receiving the customized service package request, the MDSP looks up the service bundle rule table shown in Table 1, and obtains the rent calculation strategy corresponding to each service in the service package defined by the terminal user. Corresponding rules.

The query calculation policy of the SMS P2P is Policy01 and the rule is RuleOl. The calculation of the rental fee for the music download is Policy02 and the rule is Rule02. The calculation of the rent corresponding to the Game is Policy03 and the rule is Rule03. The charging calculation strategy corresponding to GPRS is Policy04 and the rule is Rule04.

In combination with Table 2, the usage calculation strategy for the SMS P2P is UAP01, the period length calculation strategy is CLP01, and the service bundle calculation strategy is SBP01. The usage calculation strategy corresponding to the music download is UAP02, and the period length calculation strategy is CLP02. The strategy is SBP02; the usage calculation strategy for the Game is UAP03, the period length calculation strategy is CLP03, and the service bundle calculation strategy is SBP03; the usage calculation strategy for obtaining GPRS is UAP04, the period length calculation strategy is CLP04, and the service bundle calculation strategy is SBP04.

Combined with Table 3-6, the lease for the end-user-defined business package can be calculated as follows:

_Rental fee = cycle length XZ _rafeW (dosage X amount corresponding to the split rate X cycle length discount) X business recommended bundle discount = 14 X ( ( 50 X 2 X 60% ) + ( 20 X 1 X 70% ) + ( 3 X 5 X 80% ) + ( 2 χ 10χ 90%) X 80% =14 ( 60+14+12+18 χ 80%=1165 points=11.65 yuan).

Then, in the service package customized according to the terminal user, the rent is included in addition to the information selected by the terminal user.

Step 26. The MDSP sends the calculated rental fee to the portal.

Step 27. The portal sends the rent to the end user.

Step 28: The end user saves the service package, and the service time limit of the service package is 2010-1-1~2010-12-31.

Step 29. The portal requests the MDSP to save the service package.

Step 210: The MDSP saves the service package.

When saving the business package, the MDSP can create a table as shown in Table 8 including the business package identifier, the business package mnemonic code, the business ID list, the usage of each service, and the week of the business package. Information such as the length of the period.

Table 8

Step 211: The MDSP sends a response message to the portal.

Step 212: The portal sends a response message to the terminal user.

After the package is created, when the end user uses a certain service such as service A, the MSDP first obtains the identification A of the service that the end user is using. Then, the MDSP can find the identifier of the service package it subscribes to according to the terminal user's MDISDN (Mobi-Train ISDN Internalog ISDN Number), for example, Bundle01. Then, according to the identifier, the stored service package table as shown in Table 8 is searched, and the rules corresponding to the service package are Rule01, Rule02, Rule03, and Rule04. Then, look up Table 1 and get the service identifier corresponding to each rule. It is known that there are SMS P2P, Mus i c, Game, and GPRS services in the package defined by the terminal user. If the service that the end user is using is in the above four services of SMS P2P, Music, Game, and GPRS, then the service A that the end user is using is the service in its predetermined service package, then the MDSP is charging. The usage of the service in the service package is directly deducted, and the charge is 0. Otherwise, charging will be performed in the manner of the prior art. For example, if the service A that the end user is using is the SMS P2P service, the current usage of the terminal user can be deducted directly from the usage of the SMS P2P of the service package defined by the terminal user.

As can be seen from the above, in the embodiment of the present invention, the end user's customized service package request can create a service package for the terminal user that meets the request. Therefore, with the method of the embodiment of the present invention, the flexibility of the end user when using the telecommunication service package is improved.

Those skilled in the art can understand that all or part of the flow in the method of the above embodiment is implemented. The program may be implemented by a computer program to instruct related hardware, and the program may be stored in a computer readable storage medium, and when executed, the program may include the flow of an embodiment of the methods as described above. The storage medium may be a magnetic disk, an optical disk, or a read-only storage memory.

(Read-Only Memory, ROM) or Random Acces s Memory (RAM).

As shown in FIG. 3, an embodiment of the present invention further provides an apparatus for implementing a customized service package, including: a request receiving unit 31, configured to receive a customized service package request of a terminal user, where the customized service package request is The method includes: the identifier of the service selected by the terminal user, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user; the package parameter determining unit 32, configured to select according to the terminal user The identifier of the service, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user determine the rent of the service package; the service package creation unit 33 is configured to customize the service package according to the The request and the rental fee of the business package create a business package for the end user.

As shown in FIG. 4, the package parameter determining unit 32 may include: a policy obtaining module 321 configured to obtain a rent calculation strategy corresponding to the service according to the identifier of the service selected by the terminal user; 322. Calculate, according to the rent calculation policy corresponding to the service, the usage fee of the service selected by the terminal user and the period length of the service package defined by the terminal user.

In a specific application, the policy obtaining module 321 can obtain a service rent calculation policy by searching the service binding rule table according to the identifier of the service selected by the terminal user.

In addition, in order to facilitate the end user to customize the service package again, the package parameter determining unit 32 may further include: a rule obtaining module 323, configured to search the service binding rule table according to the identifier of the service selected by the terminal user, and further obtain a corresponding rule; at this time, the rent calculation module 322 is specifically configured to calculate a policy according to the rent corresponding to the service, the rule, the usage of the service selected by the terminal user, and the service package defined by the terminal user. The period length calculates the rental fee for the business package. In addition, the package parameter determining unit 32 may further include: a constraint obtaining module 324, configured to search the service binding rule table according to the identifier of the service selected by the terminal user, and further obtain a corresponding constraint. At this time, the rent calculation module 322 is specifically configured to calculate a policy according to the rent corresponding to the service, the rule, the corresponding constraint, the usage of the service selected by the terminal user, and the definition of the terminal user. The period length of the business package calculates the rental fee for the business package.

The meanings of "rules" and "constraints" are the same as those described in the method embodiments.

The policy obtaining module 321 may include: a first policy obtaining sub-module, configured to obtain, according to the rent calculation policy and the usage amount of the service selected by the terminal user, a usage calculation strategy of the service selected by the terminal user. And a second policy obtaining sub-module, configured to obtain a period length calculation strategy of the service package according to the rent calculation policy and the period length of the service package defined by the terminal user. At this time, the rent calculation module 322 is specifically configured to calculate the rent of the service package according to the usage calculation policy, the period length calculation policy, and the period length of the service package defined by the terminal user.

In addition, the policy obtaining module 321 may further include: a third policy obtaining sub-module, configured to obtain a service bundling calculation policy of the service package according to the identifier of the service selected by the terminal user. At this time, the rent calculation module 322 is specifically configured to calculate the rent of the service package according to the usage calculation policy, the period length calculation policy, the service bundle calculation strategy, and the period length of the service package defined by the terminal user. fee.

As shown in FIG. 5, in order to improve the efficiency of the end user customized service package, the device further includes:

The saving unit 34 is configured to save the service package.

The device shown in FIG. 3 or FIG. 4 or FIG. 5 can be located in the MDSP, and its working principle can be referred to in the description of the method embodiment.

As can be seen from the above, in the embodiment of the present invention, the end user's customized service package request can create a service package that meets the request for the terminal user. Therefore, with the apparatus of the embodiment of the present invention, the flexibility of the end user when using the telecommunication service package is improved. The above is only the specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily think of changes or substitutions within the technical scope of the present invention. It should be covered by the scope of the present invention. Therefore, the scope of protection of the present invention shall be subject to the scope of protection of the claims

Claims

Rights request

A method for implementing a customized service package, which is characterized by comprising:

Receiving a customized service package request of the terminal user, where the customized service package request includes: an identifier of the service selected by the terminal user, an usage of the service selected by the terminal user, and a period of the service package defined by the terminal user. Length

Determining the rent of the service package according to the identifier of the service selected by the terminal user, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user; according to the customized service package The request and the rental fee of the business package create a business package for the end user.

The method according to claim 1, wherein the determining according to the identifier of the service selected by the terminal user, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user The rental fee for the business package includes:

Obtaining a rent calculation strategy corresponding to the service according to the identifier of the service selected by the terminal user;

The rent of the service package is calculated according to the rent calculation policy corresponding to the service, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user.

The method according to claim 2, wherein the obtaining a rent calculation strategy corresponding to the service according to the identifier of the service selected by the terminal user comprises:

The rent calculation policy of the service is obtained by searching the service bundle rule table according to the identifier of the service selected by the terminal user.

The method according to claim 3, wherein, in the rent calculation policy corresponding to the service, the usage of the service selected by the terminal user and the period length of the service package defined by the terminal user Before calculating the rental fee for the business package, it also includes:

Finding the service binding rule table according to the identifier of the service selected by the terminal user, and further obtaining a corresponding rule;

According to the rent calculation strategy corresponding to the service, the service selected by the terminal user is used. And calculating the lease fee of the service package by the period length of the service package defined by the terminal user, including:

The rent of the service package is calculated according to the rent calculation policy corresponding to the service, the rule, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user.

The method according to claim 4, wherein after the searching for the service binding rule table according to the identifier of the service selected by the terminal user, and further obtaining the corresponding rule, the method further includes:

Finding the service binding rule table according to the identifier of the service selected by the terminal user, and further obtaining a corresponding constraint;

Calculating the rent of the service package according to the rent calculation policy corresponding to the service, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user, including:

Calculating the rent of the service package according to the rent calculation policy corresponding to the service, the rule, the corresponding constraint, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user .

The method according to claim 2 or 3, wherein the calculating according to the rent calculation policy corresponding to the service, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user The business package rental fee includes:

Obtaining a usage calculation strategy of the service selected by the terminal user according to the rent calculation strategy and the usage of the service selected by the terminal user;

Obtaining a period length calculation strategy of the service package according to the rent calculation strategy and the period length of the service package defined by the terminal user;

And calculating a rent for the service package according to the usage calculation policy, the period length calculation policy, and the period length of the service package defined by the terminal user.

7. The method according to claim 6, wherein the calculating strategy, period according to the usage amount Before calculating the rent of the service package by using the length calculation strategy and the period length of the service package defined by the terminal user, calculating the rent of the service package according to the rent policy further includes: selecting according to the terminal user Identification of the business, obtaining a business bundle calculation strategy of the business package;

The calculating the rent of the service package according to the usage calculation policy, the period length calculation policy, and the period length of the service package defined by the terminal user is specifically:

The rent of the service package is calculated according to the usage calculation policy, the period length calculation policy, the service bundle calculation policy, and the period length of the service package defined by the terminal user.

8. A device for implementing a customized service package, comprising:

The device according to claim 8, wherein the package parameter determining unit comprises:

a policy obtaining module, configured to obtain a rent calculation policy corresponding to the service according to the identifier of the service selected by the terminal user;

The rent calculation module is configured to calculate a rent for the service package according to the rent calculation policy corresponding to the service, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user.

The device according to claim 9, wherein the policy obtaining module is specifically configured to obtain a business by searching for a service binding rule table according to the identifier of the service selected by the terminal user. The calculation of the rental fee.

The device according to claim 10, wherein the package parameter determining unit further comprises:

a rule obtaining module, configured to search the service binding rule table according to the identifier of the service selected by the terminal user, and further obtain a corresponding rule;

The rent calculation module is specifically configured to calculate the service package according to the rent calculation policy corresponding to the service, the rule, the usage of the service selected by the terminal user, and the period length of the service package defined by the terminal user. The rental fee.

12. The device according to claim 1, wherein the package parameter determining unit further comprises:

a constraint obtaining module, configured to search the service binding rule table according to the identifier of the service selected by the terminal user, and further obtain a corresponding constraint;

The rent calculation module is specifically configured to calculate a policy according to the rent corresponding to the service, the rule, the corresponding constraint, the usage of the service selected by the terminal user, and the service defined by the terminal user. The period length of the package calculates the rental fee for the business package.

The device according to claim 9 or 10, wherein the policy acquisition module comprises:

a first policy obtaining sub-module, configured to obtain a usage calculation strategy of the service selected by the terminal user according to the rent calculation policy and the usage of the service selected by the terminal user;

a second policy acquisition sub-module, configured to obtain a period length calculation strategy of the service package according to the rent calculation policy and a period length of the service package defined by the terminal user;

The rent calculation module is specifically configured to calculate a rent of the service package according to the usage calculation policy, the period length calculation policy, and the period length of the service package defined by the terminal user.

The device according to claim 13, wherein the policy acquisition module further includes: a third policy acquisition sub-module, configured to obtain a service bundle calculation strategy of the service package according to the identifier of the service selected by the terminal user;

The rent calculation module is configured to calculate a rent for the service package according to the usage calculation policy, the period length calculation policy, the service bundle calculation policy, and the period length of the service package defined by the terminal user.