WO2010126450A2 - Système de publicité mobile sur emplacement spécifique au véhicule (lv-advert) : - Google Patents

Système de publicité mobile sur emplacement spécifique au véhicule (lv-advert) : Download PDF

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Publication number
WO2010126450A2
WO2010126450A2 PCT/SG2009/000176 SG2009000176W WO2010126450A2 WO 2010126450 A2 WO2010126450 A2 WO 2010126450A2 SG 2009000176 W SG2009000176 W SG 2009000176W WO 2010126450 A2 WO2010126450 A2 WO 2010126450A2
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
vehicle
location
advert
main controller
Prior art date
Application number
PCT/SG2009/000176
Other languages
English (en)
Other versions
WO2010126450A3 (fr
Inventor
Kehan Xiong
Original Assignee
Chua, Pit Chye
Lim, Kia Khim
Yeo, Yeong
Yuen, Chee Chyang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Chua, Pit Chye, Lim, Kia Khim, Yeo, Yeong, Yuen, Chee Chyang filed Critical Chua, Pit Chye
Publication of WO2010126450A2 publication Critical patent/WO2010126450A2/fr
Publication of WO2010126450A3 publication Critical patent/WO2010126450A3/fr

Links

Classifications

    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/09—Arrangements for giving variable traffic instructions
    • G08G1/0962—Arrangements for giving variable traffic instructions having an indicator mounted inside the vehicle, e.g. giving voice messages

Definitions

  • the invention generally relates to vehicle mount advertisement system; Global Positioning System (GPS); audio video playback and display system; targeted audience advertisement solution; and general public education.
  • GPS Global Positioning System
  • the advertisement media used in the public transport industry are static poster display; audio video playback and display system with pre-recorded content; mobile TV; or printed paper flyer. These advertisements appeal to general group of consumers, there is no factor of target group audience or consumer. The amount of money spend from the advertiser may not achieve the intended sales revenue or awareness.
  • a Location Specific Vehicle Mobile Advertisement (LV- Advert) system which its activation and screening is based on a specific vehicle route and particular location it travels.
  • the system comprises of one main controller which is powered by a vehicle power supply module; a Global Position System (GPS) which provides vehicle location data to the main controller. GPS module connect to the main controller via standard communication port, or Universal Serial Bus (USB) port, or Bluetooth communication tool; a storage device to store advertisement contents.
  • the storage device can be a hard disk, or Optical Disk, or Solid State Disk.; and a display monitor with speaker to screen the stored advertisement video and audio respectively.
  • Vehicle install with LV-Advert System can update its current location range continuously through a GPS connect to its main controller.
  • Main controller compares the current vehicle location range data with a series of location range predefined advertisements content.
  • advertisement location range index When a vehicle location range matches advertisement location range index, the correspondence advertisement segment is retrieved from the storage device and screen on the display monitor with audio option.
  • Advertisement designer and producer can store their audio and video advertisement script to LV-Advert's memory storage module (104) either via SD card, optical disk, or hard disk.
  • the stored information will include the vehicle location range data that this particular advertisement will be screened when the moving vehicle location range match this predefine location range.
  • vehicle power supply module (102) supply power to main controller (103), GPS module (101), storage device module (104), and monitor display cum speaker (105).
  • Storage device (104) can connect via main controller's (103) on board memory holder or through an external card reader connecting to the main controller (103).
  • Video display monitor cum audio speaker (105) is connected to the main controller's (103) video port, example, VGA port.
  • GPS module (101) which provides the real time location data to the LV-Advert is connected to the main controller (103) via standard communication port, or USB port, or Bluetooth communication.
  • main controller (103) continue getting vehicle location range data update through GPS module (101).
  • the received data compares with the store advertisement script that coded with predefine location range data.
  • the matched advertisement script is retrieved from the memory storage (104), and commences screening the video script on the display monitor (105) as well as audio if there is. Otherwise, the displays monitor (105) screens default contents.
  • This advertisement broadcast approach that based on specific location along a particular route, allow advertiser to promote their products and services to passengers who travel on this route to notice the advertisement content that happening along this route and its vicinity building and shops.
  • This solution overcomes the present mobile advertisement limitation that can only broadcast its content generally to various vehicle routes, unable to target passengers travelling on a specific route and location.
  • Figure 1 is a typical setup diagram of the Location Specific Vehicle Mobile Advertisement System
  • Figure 2 is a typical function flow chart of the Location Specific Vehicle Mobile Advertisement System

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Navigation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)

Abstract

Actuellement, les supports publicitaires utilisés dans l'industrie des transports publics sont des dispositifs statiques de présentation de posters; des systèmes de lecture et de présentation vidéo audiovisuelle avec contenu préenregistré; de la télévision mobile; ou des prospectus imprimés sur papier. Ces publicités s'adressent à un groupe général de consommateurs, et il n'existe pas de facteur d'audience ou de consommateurs ciblés. Les sommes d'argent dépensées pour la publicité ne permettent pas d'atteindre le niveau de vente ni la sensibilisation souhaités. Actuellement, il n'existe pas de systèmes de publicité sur véhicule mobile sur emplacement de véhicule permettant à un publicitaire de cibler sa publicité audiovisuelle selon l'itinéraire spécifique du véhicule et la position des passagers à bord. Le système de publicité mobile sur emplacement spécifique au véhicule proposé (LV-Advert) est installé dans un véhicule pouvant actualiser en permanence la plage actuelle de localisation des véhicules au moyen d'une connexion GPS avec son dispositif de commande principal. Le dispositif de commande principal compare les données de plage actuelle de localisation des véhicules avec une série de contenus publicitaires prédéfinis de plage de localisation. Lorsqu'une plage de localisation de véhicules correspond à un indice de localisation de publicité, on extrait le segment de publicité correspondant du dispositif de mémorisation et on le présente sur le moniteur d'affichage avec une option audio. Ceci permet à des publicitaires de promouvoir leurs produits et services selon les bâtiments environnants et les magasins de l'itinéraire du véhicule afin de cibler les passagers du véhicule, de créer une sensibilisation et un besoin pour leurs produits et services en ciblant ainsi des consommateurs spécifiques. Il en résulte une augmentation du résultat réceptif global de la publicité.
PCT/SG2009/000176 2009-04-22 2009-05-19 Système de publicité mobile sur emplacement spécifique au véhicule (lv-advert) : WO2010126450A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN2009201516731U CN201489791U (zh) 2009-04-22 2009-04-22 车载广告机
CN200920151673.1 2009-04-28

Publications (2)

Publication Number Publication Date
WO2010126450A2 true WO2010126450A2 (fr) 2010-11-04
WO2010126450A3 WO2010126450A3 (fr) 2012-01-05

Family

ID=42428661

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/SG2009/000176 WO2010126450A2 (fr) 2009-04-22 2009-05-19 Système de publicité mobile sur emplacement spécifique au véhicule (lv-advert) :

Country Status (2)

Country Link
CN (1) CN201489791U (fr)
WO (1) WO2010126450A2 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014026273A1 (fr) * 2012-08-17 2014-02-20 Modooh Inc. Système d'affichage de données pour véhicules en transit
US9854401B1 (en) 2017-01-20 2017-12-26 International Business Machines Corporation Selective filtering of mobile device movement data
US10275796B2 (en) 2014-06-11 2019-04-30 International Business Machines Corporation System and method to provide information based on predicted route of travel
US20210172751A1 (en) * 2018-04-18 2021-06-10 Ford Global Technologies, Llc Dynamic promotions based on vehicle positioning and route determinations

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108417164A (zh) * 2017-08-21 2018-08-17 上海碧虎网络科技有限公司 一种车载广告设备管理的方法及一种车载广告的系统
CN109886735A (zh) * 2019-01-25 2019-06-14 深兰科技（上海）有限公司 一种广告推送的方法及装置

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1998008206A2 (fr) * 1996-08-13 1998-02-26 Schmier Kenneth J Systeme d'information sur les arrivees de vehicules de transport en commun
EP1191501A2 (fr) * 2000-09-21 2002-03-27 Mark IV Industries Gesellschaft mit beschränkter Haftung Procédé et dispositif d'affichage d'un itinéraire dans un véhicule
US20070001188A1 (en) * 2004-09-10 2007-01-04 Kyeong-Cheol Lee Semiconductor device for emitting light and method for fabricating the same

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1998008206A2 (fr) * 1996-08-13 1998-02-26 Schmier Kenneth J Systeme d'information sur les arrivees de vehicules de transport en commun
EP1191501A2 (fr) * 2000-09-21 2002-03-27 Mark IV Industries Gesellschaft mit beschränkter Haftung Procédé et dispositif d'affichage d'un itinéraire dans un véhicule
US20070001188A1 (en) * 2004-09-10 2007-01-04 Kyeong-Cheol Lee Semiconductor device for emitting light and method for fabricating the same

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014026273A1 (fr) * 2012-08-17 2014-02-20 Modooh Inc. Système d'affichage de données pour véhicules en transit
US10275796B2 (en) 2014-06-11 2019-04-30 International Business Machines Corporation System and method to provide information based on predicted route of travel
US9854401B1 (en) 2017-01-20 2017-12-26 International Business Machines Corporation Selective filtering of mobile device movement data
US20210172751A1 (en) * 2018-04-18 2021-06-10 Ford Global Technologies, Llc Dynamic promotions based on vehicle positioning and route determinations
US11821743B2 (en) * 2018-04-18 2023-11-21 Ford Global Technologies, Llc Dynamic promotions based on vehicle positioning and route determinations

Also Published As

Publication number Publication date
WO2010126450A3 (fr) 2012-01-05
CN201489791U (zh) 2010-05-26

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