WO2010091575A1

WO2010091575A1 - Implementation method for avoiding garbage short messages

Info

Publication number: WO2010091575A1
Application number: PCT/CN2009/073937
Authority: WO
Inventors: 蒋天超; 丁震
Original assignee: 中兴通讯股份有限公司
Priority date: 2009-02-16
Filing date: 2009-09-15
Publication date: 2010-08-19
Also published as: CN101483842A

Abstract

A method for avoiding garbage short messages in location based advertisement is provided by the present invention. The method is applicable to a mobile communication network system, and includes the following main steps: a mobile end-user sets personal information in a location based advertisement service system; the location based advertisement service system obtains the personal information setting of the target mobile end-user by the target mobile end-user number, and judges by the personal information setting of the target mobile end-user whether the advertisement service should be issued to the target mobile terminal. In virtue of the present invention, the mobile end-user can set the acceptable service time, area and advertisement category forwardly, the availability ratio of location based advertisement is increased, and the degree of user satisfaction is improved. Meanwhile, as to the mobile communication network, the impact to the network device caused by the issuing of the overabundant noneffective advertisements is avoided. And this mode is also the development trend of future mobile short message value-added services.

Description

Method for avoiding spam message

Technical field

The present invention relates to a mobile communication network system, and more particularly to an implementation method for circumventing spam messages in location advertisements.

Background technique

Location Based Advertisement (LBA), also known as cell short message service, refers to the mobile network to obtain the location change information of the user's mobile phone through specific signaling detection means. In combination with the current mobile communication network and the short message publishing platform, the specific Time, specific location, providing mobile terminal users with a special frequency of value-added services with personalized services.

The cell short message system mainly uses the A interface message between the Signal Stationing Device (SC) and the Mobile Switching Center (MSC) to obtain the characteristics of the location information exchanged between the mobile phone and the specific cell to be exchanged with the switch ( Including mobile phone power on/off, cycle update, incoming and outgoing calls, short message receiving and sending, location switching and updating, combined with the current short message system of mobile communication network, the personality of sending customized service messages to specific user groups in specific areas and times SMS messaging value-added service system. From a technical point of view, cell short message is not a new technology, and its signaling collection method and short message transmission method are consistent with the roaming short message system, but the service requirements are different.

The current cell short message service implementation is to listen to the network mobile user through the signaling device to obtain the terminal location information, and the location advertisement service publishing system randomly obtains the service advertisement and sends the service advertisement to the mobile terminal user according to the location information, and the potential problem is that an incorrect time may occur. Sending incorrect advertising content to the user, the user receiving this information has no use, and the user feels suspicion of harassment and increases the user's resistance.

Summary of the invention

The problem to be solved by the present invention is to provide an implementation method for circumventing spam messages, which is set by the user interaction and strictly controls the delivery of the short message service, thereby reducing the disorder of the short message service. Interference. In order to achieve the above object, the present invention provides a method for a user to customize an advertisement that is acceptable through a location advertisement service system and a user interaction method, including the following steps:

The mobile terminal user performs personal information setting in the location advertisement service system;

Personal information settings; and,

The location advertisement service system determines whether to deliver the advertisement service to the target mobile terminal by using the personal information setting of the target mobile terminal user.

The method, wherein the step of the mobile terminal user performing personal information setting in the location advertisement service system is performed in any one of the following manners:

The mobile terminal user edits the short message and replies to the location advertising service system in a specified format, identifying an acceptable advertising time slot, advertising category or service area; or

The mobile terminal user logs in to the location advertisement service system through the network terminal, and enters an acceptable advertisement period, advertisement category or service area; or

The mobile terminal user accesses the location advertisement service system via the mobile terminal, and sets an acceptable advertisement period, advertisement category or service area.

The method further includes: before the step of the location advertisement service system determining whether to deliver the advertisement service to the target mobile terminal, the method further includes:

The signaling interception device acquires the target mobile terminal user signaling in the mobile switching network, and sends the target mobile terminal user signaling to the location advertisement service system, where the location advertisement service system parses the target mobile terminal user signaling Location area difference code LAC, user global identification code CI, user information, and user mobile phone service status.

The method, wherein the personal information of the user in the location advertisement service system further includes the user mobile phone service status, and the user mobile phone service status includes: the mobile terminal is shutting down, the mobile terminal is in a call, and the mobile terminal is in standby.

The method, wherein the location advertisement service system determines whether to deliver the advertisement service to the target mobile terminal, the content of the determination includes at least one of the following: Whether the advertising service is within the set advertising time period, whether the advertising category belongs to the set advertising category, and the set business status.

The method, wherein the location advertisement service system determines whether to deliver the advertisement service to the target mobile terminal, the determination rule is: if the determination result is yes, the advertisement service is sent to the target mobile terminal; If not, the advertising service is not sent.

The method further includes: when the location advertisement service system does not obtain the personal information setting of the target mobile terminal user through the target mobile terminal user number, the advertisement service is not sent.

The invention completely sets the acceptable service as the experiencer from the user's point of view, improves the utilization rate of the location advertisement, improves the user satisfaction, and at the same time, implements the scheme for the mobile communication network. This model is the trend of future mobile SMS value-added services. BRIEF abstract

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a message interaction diagram of a user of the present invention performing personal information setting in a location advertisement service system.

FIG. 2 is a flow chart showing the implementation of the user identity matching of the signaling interception reporting location message in the location advertisement service system of the present invention, thereby implementing the advertisement delivery to implement the spam message control. Preferred embodiment of the invention

A method for implementing location advertisement avoiding spam messages according to the present invention will be described below with reference to the accompanying drawings.

As shown in FIG. 1, the flow of data message interaction between the mobile terminal user and the location advertisement service system for personal information setting is as follows:

S11: The user can log in to the location advertisement service system WEB portal system through the computer terminal, and the system authentication can directly associate with the camping system, which is convenient for avoiding garbage numbers and malicious registration.

S12: Enter user related information, the information mainly includes a time period for accepting the mobile location advertisement service, a service advertisement category, and a service area. S13: The personal service information submitted by the user enters the location advertisement business system database as a basis for the subsequent business development.

S14: The result of prompting the user to operate through the WEB portal is valid.

S15: The user replies to the location advertisement service system by using the specified format of the promotion message. S16: The location advertisement service system receives the uplink message of the mobile terminal, parses the result of the user setting, and merges into the library.

S17: The reply setting is successful or not, and the short message is sent to the mobile terminal user.

S18: The mobile phone with Internet access can log in to the cell phone service WAP portal page through the WAP portal to set the information.

S19: The WAP portal server accepts the user request to perform the storage operation according to the user filling setting, and retains the user setting information.

S20: WAP operation response. Prompt the user to set the success or not.

The user setting information takes effect immediately. In order to provide the system response speed, the location advertisement service system synchronizes the user information into the memory to improve the efficiency of the service platform to check the user attributes. Currently, the above three methods can be used to effectively interact with the user, and the user can change the setting to cancel the previous setting at any time. It is completely user-oriented.

As shown in FIG. 2, the main process of the business process control for the user attribute in the location advertisement service system of the present invention is as follows:

201: The location advertisement service system receives the user location information of the uplink of the signaling interception device and the action status information of the mobile phone user, and parses, obtains a location area code (LAC), and a global identifier of the user (Cell Global Identity, CI) ), user information and its mobile phone business status.

202: The location advertisement service system obtains the user personal information setting according to the user number, wherein the user's personal information further includes the user mobile phone service status obtained by the location advertisement service system in 201: the mobile terminal is shutting down, the mobile terminal is in a call, or the mobile terminal is Standby.

203: If the attribute information of the current user number does not exist in the location advertisement service system, perform other service processing, and go to 207, where the location advertisement service system performs flexible control according to the requirements of the mobile location advertisement service to decide whether to continue to issue the information. Advertising business or sending reminder registration information, etc. It can be determined by system configuration. If the user information exists, the user has already registered the personal information, and the further processing of the service needs to refer to the user's settings, and the process proceeds to the process 204.

204: According to the received service area set by the user in the system, the currently-received cell information is matched, and if the service area is not in the service area requested by the user, the advertisement service is not sent, otherwise, 205 is performed.

205: Obtain the current time of the system, and check whether the current time of the current date is within the time period of the user receiving the advertisement service, and the service processing may be performed in the time period when the user allows the advertisement service to be accepted, or the advertisement is discarded.

206: The advertisement category that meets the user condition is obtained from the location advertisement service system, and if the advertisement category that the user needs is not found, the advertisement service is not sent.

207: The mobile terminal user who does not have registered user information in the location advertisement service system can be flexibly configured according to the requirements of the location advertisement service system. If the current user is not processed, a prompt message is generally sent to notify the mobile terminal user that the user can What are the angles to understand the cell phone service, how to register, evade spam, and improve user satisfaction.

In the above process, each judgment link can be refined according to the actual application environment, and the control granularity of the time period can be refined to the workday rest day, and the daily time granularity can be refined into two hours as a time period, which is more conducive to improving the user. Satisfaction. Reduce the frequent sent messages to users, and improve the efficiency of business use.

Although cell text messaging is a good value-added SMS value-added service, due to its own characteristics and defects, excessive use will bring users complaints and resentment. If from the user's point of view, evading user complaints is the development of community SMS services. The important idea is that this requires the business to be based on the user, rather than the passive sending of random randomization and ignoring the user's needs in the past. By providing certain means to interact with the user, the user's active participation is the long-term development of the community SMS service. Important factors and necessary links, the starting point of the present invention is an implementation scheme based on research and based on the effective long-term development of users, and is a win-win implementation strategy. After doing a good job, we can further promote the development of community SMS services and break through the current development bottleneck.

It should be noted that the above embodiments are only intended to illustrate the technical solutions of the present invention, and are not to be construed as limiting the embodiments of the present invention. The technical solutions of the present invention may be modified or equivalently substituted without departing from the spirit and scope of the present invention, and are intended to be included in the scope of the claims.

Industrial applicability

The invention completely sets the acceptable service as the experiencer from the user's point of view, improves the utilization rate of the location advertisement, improves the user satisfaction, and at the same time, implements the scheme for the mobile communication network. This model is the trend of future mobile SMS value-added services.

Claims

Claim

1. An implementation method for circumventing spam messages, comprising the following steps:

The mobile terminal user performs personal information setting in the location advertisement service system; the personal information setting of the user;

2. The method according to claim 1, wherein the step of the mobile terminal user performing personal information setting in the location advertisement service system is performed in any one of the following manners:

The mobile terminal user edits the short message and replies to the location advertising service system in a specified format, and identifies an acceptable advertising time slot, advertising category or service area; or

The mobile terminal user logs in to the location advertisement service system through the network terminal, and enters an acceptable advertisement period, an advertisement category or a service area; or

The method of claim 3, wherein, before the step of the location advertisement service system determining whether to deliver the advertisement service to the target mobile terminal, the method further includes:

The signaling interception device acquires the target mobile terminal user signaling in the mobile switching network, and sends the target mobile terminal user signaling to the location advertisement service system, where the location advertisement service system parses the target mobile terminal user signaling The location area difference code LAC, the user global identification code CI, the user information, and the user's mobile phone service status are obtained.

4. The method according to claim 3, wherein the personal information of the user in the location advertisement service system further includes the user mobile phone service status.

The user mobile phone service status includes: the mobile terminal is in shutdown, the mobile terminal is in a call, or the mobile terminal is in standby.

The method of claim 4, wherein the determining, by the location advertisement service system, whether the advertisement service is delivered to the target mobile terminal, the content of the determination includes at least one of the following: Whether the advertisement service belongs to the set advertisement category, whether the advertisement area belongs to the set advertisement category, whether the advertisement area is in the set service area, or whether the target mobile terminal is in the set service state when the advertisement is sent.

The method according to claim 5, wherein, in the step of the location advertisement service system determining whether to deliver the advertisement service to the target mobile terminal, the determining rule is: if the determination result is yes, then the target mobile terminal is Sending the advertising service; if the determination result is no, the advertising service is not sent.

7. The method of claim 1, further comprising: not transmitting the advertising service when the location advertisement service system does not obtain the personal information setting of the target mobile terminal user through the target mobile terminal user number.