CN109963259B - Short message sending method and device - Google Patents
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- CN109963259B CN109963259B CN201711436654.9A CN201711436654A CN109963259B CN 109963259 B CN109963259 B CN 109963259B CN 201711436654 A CN201711436654 A CN 201711436654A CN 109963259 B CN109963259 B CN 109963259B
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Abstract
The embodiment of the invention provides a short message sending method and device. The method comprises the following steps: receiving a short message to be sent, and acquiring information of a receiver and sending time; if the short message to be sent is judged to be the commercial advertisement short message, determining a first commercial label of the short message to be sent according to a preset classification rule; matching a second commercial label in a user behavior model corresponding to a pre-established receiver according to the first commercial label; if the matching is successful, determining a receiving time period of the short message to be sent according to the second commercial label; if the sending time is judged and known not to be in the receiving time period, the short message to be sent is stored in a short message buffer area corresponding to the receiving party after being associated with the receiving time period; and according to the receiving time period in the short message buffer area, delaying to send the short message to be sent corresponding to the receiving time period to a receiving party. The embodiment of the invention sends the commercial advertisement short message at different time intervals, can avoid the disturbance of sending the short message to the user, and improves the sending value of the commercial advertisement short message.
Description
Technical Field
The embodiment of the invention relates to the technical field of communication, in particular to a short message sending method and device.
Background
With the rapid development of internet services and communication services, people increasingly rely on communication software to perform real-time short message communication, such as various chat software including WeChat or QQ. The proportion of the traditional short message service in the communication between the users is less and less, and in contrast, the proportion of the network short messages is gradually increased, the problem of spam short messages is also more and more serious, the normal communication life of the users is seriously influenced, and the loss of money is possibly brought to the users.
In order to maintain normal communication life of a user, a release strategy is adopted for the notification short messages with normal contents; strict interception strategies are adopted for fraud short messages and rumor short messages which affect badly; for the commercial advertisement short messages, a frequency-based or content-based interception strategy is adopted, for example, the commercial advertisement short messages with more transmission frequencies are intercepted, and the short messages are not transmitted to the user. The current short message intercepting method mainly comprises the following steps: intercepting the number reported by the user; automatically matching an address book for interception; a receiving end establishes a model for interception; and the sending end establishes a model for interception and the like. Based on the interception schemes, the user can be ensured to normally receive timeliness short messages, such as verification code short messages, chat short messages or traffic reminding short messages.
However, non-time-efficient commercial advertisement short messages are often sent in a group according to the registration number of the user, and the content and time of the group sending cannot meet the personalized requirements of the user, for example, for the user with abnormal work and rest time (more night shifts and daytime rest), the commercial advertisement short messages sent in the daytime will become spam short messages affecting the rest of the user, so that the user complains and adds the spam short messages to a blacklist, or the system self-defines the spam short messages to intercept, while the commercial advertisement short messages sent to the user at night can reach a better reading amount and can continue subsequent commercial behaviors.
Disclosure of Invention
Aiming at the defects in the prior art, the embodiment of the invention provides a short message sending method and a short message sending device.
In a first aspect, an embodiment of the present invention provides a short message sending method, including:
receiving a short message to be sent, and acquiring receiver information and sending time of the short message to be sent;
if the short message to be sent is judged to be a commercial advertisement short message, determining a first commercial label of the short message to be sent according to a preset classification rule;
matching a second commercial label in a pre-established user behavior model corresponding to the receiver according to the first commercial label;
if the matching is successful, determining a receiving time period of the short message to be sent according to a commercial service obtaining time period corresponding to the second commercial label in the user behavior model;
if the sending time is judged and known not to be in the receiving time period, the short message to be sent is associated with the receiving time period and then is stored in a short message buffer area corresponding to the receiving party;
and according to the receiving time period in the short message buffer area, delaying to send the short message to be sent corresponding to the receiving time period to the receiving party.
In a second aspect, an embodiment of the present invention provides a short message sending apparatus, including:
the receiving module is used for receiving the short message to be sent and acquiring the information of a receiver and the sending time of the short message to be sent;
the classification module is used for determining a first commercial label of the short message to be sent according to a preset classification rule if the short message to be sent is judged to be a commercial advertisement short message;
the matching module is used for matching a second commercial label in a user behavior model corresponding to the receiver, which is established in advance, according to the first commercial label;
the analysis module is used for determining the receiving time period of the short message to be sent according to the business service obtaining time period corresponding to the second business label in the user behavior model if the matching is successful;
the cache module is used for associating the short message to be sent with the receiving time period and storing the short message to be sent into a short message buffer area corresponding to the receiver if the sending time is judged and known not to be in the receiving time period;
and the delay module is used for delaying and sending the short message to be sent corresponding to the receiving time period to the receiving party according to the receiving time period in the short message buffer area.
In a third aspect, an embodiment of the present invention provides an electronic device, including:
the processor and the memory are communicated with each other through a bus; the memory stores program instructions executable by the processor, the processor invoking the program instructions to perform a method comprising: receiving a short message to be sent, and acquiring receiver information and sending time of the short message to be sent; if the short message to be sent is judged to be a commercial advertisement short message, determining a first commercial label of the short message to be sent according to a preset classification rule; matching a second commercial label in a pre-established user behavior model corresponding to the receiver according to the first commercial label; if the matching is successful, determining a receiving time period of the short message to be sent according to a commercial service obtaining time period corresponding to the second commercial label in the user behavior model; if the sending time is judged and known not to be in the receiving time period, the short message to be sent is associated with the receiving time period and then is stored in a short message buffer area corresponding to the receiving party; and according to the receiving time period in the short message buffer area, delaying to send the short message to be sent corresponding to the receiving time period to the receiving party.
In a fourth aspect, an embodiment of the present invention provides a storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the following method: receiving a short message to be sent, and acquiring receiver information and sending time of the short message to be sent; if the short message to be sent is judged to be a commercial advertisement short message, determining a first commercial label of the short message to be sent according to a preset classification rule; matching a second commercial label in a pre-established user behavior model corresponding to the receiver according to the first commercial label; if the matching is successful, determining a receiving time period of the short message to be sent according to a commercial service obtaining time period corresponding to the second commercial label in the user behavior model; if the sending time is judged and known not to be in the receiving time period, the short message to be sent is associated with the receiving time period and then is stored in a short message buffer area corresponding to the receiving party; and according to the receiving time period in the short message buffer area, delaying to send the short message to be sent corresponding to the receiving time period to the receiving party.
The short message sending method provided by the embodiment of the invention matches the commercial short message with the user behavior model, establishes the short message buffer area of the user, and sends the commercial short message at different time intervals according to the user behavior model, so that the commercial short message caters to the personalized use behavior of the user, the harassment of the user caused by sending the short message can be avoided, accurate required advertisement information is provided for the user, and the sending value of the commercial short message is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of a short message sending method according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of a short message sending method according to another embodiment of the present invention;
fig. 3 is a schematic structural diagram of a short message sending apparatus according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a schematic flow chart of a short message sending method according to an embodiment of the present invention, and as shown in fig. 1, the method includes:
step S11, receiving a short message to be sent, and acquiring the information of a receiver and the sending time of the short message to be sent;
specifically, when a short message needs to be sent, a sender edits the content of the short message, selects a receiver, clicks to send, and then an operator server receives the short message at first, and the short message is the short message to be sent at this moment, and then the server forwards the short message to be sent to the receiver, so that the short message sending process is completed. In order to reduce the harassment of the spam messages to the user, the operator server filters the messages after receiving the messages to be sent, intercepts the spam messages and releases the normal messages, namely, forwards the normal messages to a receiver.
After the operator server receives a short message to be sent, the information of a receiver corresponding to the short message, such as the port number of the receiver and the sending time of the short message, can be obtained. The sending time refers to the time when the short message sender sends the short message.
Step S12, if the short message to be sent is judged to be a commercial advertisement short message, determining a first commercial label of the short message to be sent according to a preset classification rule;
after receiving the short message to be sent, the operator server firstly filters the short message to be sent, judges whether the short message to be sent is a commercial advertisement short message, adopts a delay release strategy for the commercial advertisement short message, and adopts a direct release strategy for a normal communication short message and a notification short message. Specifically, for the commercial advertisement short message, firstly, the commercial advertisement short message is classified according to a preset classification rule, and a commercial label of the short message is determined and recorded as a first commercial label.
For example, after receiving the short message, the server may further obtain sender information, such as a sender port number and a short message content keyword, determine a name of a business, such as american group, hundred degrees takeaway, and the like, through the sender port number, and determine a business service corresponding to the short message, such as food, travel, fitness, and the like, through the short message content keyword. The server endows the short message to be sent with a first business label according to the information such as the port number of the sender or the content keywords of the short message and the like and a preset classification rule. For example, short messages to be sent, which are sent by sticky rice, Mei Tuo, Jingdong or Taobao and the like or contain keywords such as group buying and the like, are classified into shopping/group buying types; classifying short messages to be sent, which are sent by public comment or ENJOY group purchase and the like or contain keywords such as special dishes, restaurants, dinners and the like, into gourmets; and classifying short messages to be sent, which are sent by travel or pigs or the like or contain keywords such as hotels or air tickets and the like, into tourism and the like. Therefore, after the server receives the short message to be sent and judges that the short message is the commercial advertisement short message, the first commercial label of the short message is determined, for example, the server determines that the short message to be sent is a food short message.
Step S13, matching a second commercial label in a pre-established user behavior model corresponding to the receiver according to the first commercial label;
specifically, a user behavior model of each user is established in advance, the user behavior model includes a business tag of the user and is marked as a second business tag, the user behavior model further includes a business service obtaining time period corresponding to the second business tag, and the classification rule of the second business tag is the same as that of the first business tag. For example, the second commercial label of a certain user is food, the corresponding commercial service obtaining time period is 12:00-13:00, the second commercial label is travel, and the corresponding commercial service obtaining time period is 20:00-21: 00.
The server receives the short message to be sent and determines that the short message to be sent is a commercial short message, then determines a first commercial label of the short message to be sent, searches a corresponding user behavior model according to the information of a receiver of the short message to be sent, and then searches whether a second commercial label contains the first commercial label. For example, the second commercial label includes: the method comprises the steps of food, shopping, traveling and social contact, wherein the first commercial label is fitness, the first commercial label and the second commercial label are unsuccessfully matched, namely, the user behavior model does not contain fitness categories, and at the moment, the fitness commercial advertisement short messages are harassment short messages and need to be intercepted. And if the first business label is travel, the first business label is successfully matched with the second business label.
Step S14, if the matching is successful, determining the receiving time period of the short message to be sent according to the business service obtaining time period corresponding to the second business label in the user behavior model;
specifically, if the first commercial label and the second commercial label are successfully matched, the commercial service obtaining time period corresponding to the second commercial label in the user behavior model is searched, and the time period is used as the receiving time period of the short message to be sent, so that when the user receives the commercial short message with the same commercial label in the time period, a good propaganda effect can be achieved, and even subsequent commercial behaviors can be brought.
For example, in the user behavior model, the service time period for acquiring the food is 19:00-20:00, and then the receiving time period of the food advertisement short message is set to be 19:00-20:00, so that disturbance is not caused, and the personalized requirements of the user can be met.
Step S15, if the sending time is judged and known not to be in the receiving time period, the short message to be sent is stored in a short message buffer area corresponding to the receiving party after being associated with the receiving time period;
specifically, the server judges whether the sending time of the short message to be sent is within the receiving time period of the short message, if so, the short message is directly released and forwarded to the receiver. And if the short message to be sent is not in the corresponding receiving time period, associating the short message to be sent with the corresponding receiving time period, then storing the short message to be sent into a short message buffer area corresponding to a receiver, and performing delay release processing on the short message to be sent.
For example, in the user behavior model, the food service obtaining time period is 19:00-20:00, the sending time of the food advertisement short message sent to the user is 11:00:53, the food advertisement short message is cached in the short message buffer area of the user, and the receiving time period is 19:00-20: 00.
And step S16, according to the receiving time period in the short message buffer area, sending the short message to be sent corresponding to the receiving time period in a delayed manner to the receiving party.
Specifically, the server may set a clock or a timer for each short message buffer, and when the time reaches a certain receiving time period in the short message buffer, send the short message to be sent corresponding to the receiving time period to a receiver corresponding to the short message buffer.
For example, if the short messages to be sent corresponding to the receiving time periods of 19:00-20:00 in the short message buffer area of the user a include food commercial short messages and shopping commercial short messages, the food commercial short messages and the shopping commercial short messages in the short message buffer area of the user a are sent to the user a within 19:00-20: 00.
In practical application, the server may further set a receiving time, for example, if the short messages to be sent corresponding to the receiving time period 19:00-20:00 in the short message buffer area of the user a include the food commercial short messages and the shopping commercial short messages, the server sets the receiving time of the food commercial short messages to be 19:10 and the receiving time of the shopping commercial short messages to be 19:20, or the server may set the receiving time period and release a short message to be sent every 5 minutes, so that the receiving party can be prevented from receiving a large amount of commercial short messages at the same time.
The short message sending method provided by the embodiment of the invention matches the commercial short message with the user behavior model, establishes the short message buffer area of the user, and sends the commercial short message at different time intervals according to the user behavior model, so that the commercial short message caters to the personalized use behavior of the user, the harassment of the user caused by sending the short message can be avoided, accurate required advertisement information is provided for the user, and the sending value of the commercial short message is improved.
On the basis of the above embodiment, further, the user behavior model is built according to the following method:
acquiring data traffic information of each user, wherein the data traffic information comprises business service access information and access time of the user;
dividing the business service access information according to the preset classification rule, and determining a plurality of second business labels of the user;
determining a commercial service obtaining time period for obtaining each second commercial label by the user according to the access time corresponding to each second commercial label;
and associating the user information of the user and each corresponding second business label thereof with the obtained business service time period, and determining the user behavior model of each user.
Specifically, the operator server may obtain data traffic information daily used by each user, for example, the user opens a american APP or browses a treasure-making webpage, which all belong to user business service access behaviors, obtain data traffic information of each user in each time period, and record, through the data traffic information, a behavior of the user asking for business service in a form of browsing the webpage or opening the APP, including user obtaining business service information and access time, for example, the user a opens the american APP at 12: 00. The granularity of the "period" in the acquisition process is optional, and may be set according to various granularities such as day (working day or non-working day), time period of morning, noon and evening, hour, and the like, for example, data traffic information of each user from 12:00 to 13:00 is acquired, and the information and the access time of the user accessing the business service are determined according to the data traffic information.
And then classifying the business service information accessed by the user according to a preset classification rule which is the same as the business advertisement short message, and determining a plurality of second business labels of the user, for example, the user A opens a American group APP, the second business label is a group purchase, the user A browses a delicious official network, and the second business label is a gourmet and the like. Thus, if user a opens the beauty group APP and logs on to the weidoomei official network at 12:00-13:00, the second commercial label for user a during this time period is group purchase and food. And then, according to the access time of each second commercial label of the user, determining the commercial service obtaining time period for obtaining the commercial label by the user, for example, the access time of the user A for obtaining the food service is 13:10 and 18:20, so that 13:00-14:00 and 18:00-19:00 can be used as the commercial service obtaining time period for obtaining the food label by the user. The granularity of time interval division is optional and can be day, hour or 30 minutes.
And then, associating the user information, each second business label of the user and the business service obtaining time period corresponding to the second business label, and determining the user behavior model of the user. The user information may be information such as a user port number. For example, the user behavior model of user a is: group purchase- (8:00-11:00), gourmet- (16:00-20:00), user B's user behavior model is: group purchase- (8:00-11:00), travel- (20:00-24:00) and the like.
In practical application, the information such as the flow consumption, the opening frequency and the duration of the business service acquired by the user can be acquired from the data flow information, and the browsing strength of each second business label of the user is determined, for example, if the opening frequency of the shopping/group-buying type behavior of the user M reaches the highest and the second highest in 11:00-14:00 and 20:00-24:00, the shopping/group-buying browsing strength in the 11:00-14:00 time period is set to be a, and the shopping/group-buying browsing strength in the 20:00-24:00 time period is set to be B, so that the time periods can be divided according to the information of the business service acquired by the user, the browsing strength of each business label performed by the user in each time period is determined, and the time periods ranked N before the browsing strength are all used as the time periods for acquiring the business service by the user. In addition, the big data center of the operator server can establish a cooperative relationship with each business platform, and analyzes more detailed use information of the user through big data, wherein the detailed use information of the user comprises ordering frequency, ordering time or browsing items of corresponding products in an internet platform, arrival time, purchase types or arrival frequency of the user in an entity business platform and the like, and the detailed use information is used as supplement of data traffic information of the operator to further perfect a user behavior model.
TABLE 1 user behavior model of a user
Table 1 shows a user behavior model of a certain user, and as shown in table 1, the browsing intensity of each acquisition time period of each business label is represented by a letter such as a level A, B or C, where a represents the highest browsing intensity, and B represents the second highest browsing intensity. After the user behavior model shown in table 1 is established, when the server acquires the commercial short message sent to a certain user, whether the commercial short message meets the user behavior model of the user is judged. For example, when shopping/group purchase behaviors of a user reach the highest and second highest levels at 11:00-14:00 and 20:00-24:00, judging whether the shopping/group purchase behaviors are in the time period or not when receiving a commercial short message of the shopping/group purchase behaviors, and if so, releasing the shopping/group purchase behaviors in real time; otherwise, the short message is cached in a data buffer area of the user for data storage, and a release time period is marked, namely the receiving time period of the short message is 11:00-14:00 for example.
In practical application, in addition to statistics with time periods as granularity in table 1, user behavior modeling with day as granularity can be performed, for example, a certain user is used to browse a food group-buying website to order food at 5 pm every friday afternoon, the time period of business service acquired in the user behavior model can be positioned as friday whole day, when the advertisement short message of the group-buying platform sends preference information at 9:00 am on monday, the user behavior model of the user is not satisfied, the short message is cached in a data buffer area of the user to store data, the receiving time period is marked, a business tag can be marked as shopping/group-buying category, and the short message is released in real time after the receiving time period is reached, such as 9:00 am on friday.
The receiving time period granularity is day or hour, a large number of training samples can be used for training in advance, subsequent use behaviors of users under different receiving time period granularities can be fully tested, and the receiving time period granularity is determined according to the user satisfaction degree.
And when the commercial advertisement short message received by the server does not conform to any commercial label in the user behavior model of the receiving party user, directly intercepting the commercial advertisement short message to avoid harassment to the user. When a certain short message in the short message buffer area of the user reaches the receiving time period, the server can also determine whether the timeliness of the short message is exceeded or not according to the content of the short message, if the timeliness of the short message is exceeded, the short message is directly intercepted, and the commercial short message is not sent to the user any more. For example, the commercial advertisement short message shows that the fitness preferential time is the whole day of the week four, and the commercial service obtaining time period of the fitness label in the user behavior model is friday 9:00, when the friday 9:00, the server judges that the short message is invalid, directly intercepts the short message, and does not send the commercial advertisement short message to the user.
The short message sending method provided by the embodiment of the invention establishes the user behavior model of each user according to the user data flow information, matches the commercial short message with the user behavior model, establishes the short message buffer area of the user, sends the commercial short message at different time intervals according to the user behavior model, and carries out personalized release on the commercial advertisement through the user behavior model and the short message buffer area, so that the commercial short message can cater to the personalized use behavior of the user, can avoid disturbance of sending the short message to the user, provides accurate required advertisement information for the user, and improves the sending value of the commercial short message.
On the basis of the foregoing embodiments, further, after the associating the user information of the user and each corresponding second business tag thereof and obtaining a business service time period and determining a user behavior model of each user, the method further includes:
acquiring data traffic information of each user in real time;
and updating the user behavior model of the user according to the data traffic information.
Specifically, data traffic information of the user is generated in real time, and a user behavior model of the user is constantly changed, so that the user behavior model needs to be updated frequently, specifically, the data traffic information of each user is acquired in real time, and the user behavior model of the user is updated according to the user data traffic information. In practical application, an updating period can be set, the user behavior model of the user is updated once in each updating period, so that the user behavior model has machine learning characteristics and can be updated continuously, and the user satisfaction can be improved.
And when the timer in the server judges that the receiving time period of a certain commercial advertisement in the short message buffer area is reached, matching the user behavior model again, and if the receiving time period is consistent, sending the commercial advertisement short message to the user. If not, the receiving time period of the commercial short message is determined again or the commercial short message is intercepted, so that the real-time satisfaction of the user can be ensured. For example, the receiving time period of the food advertisement short message in the short message buffer area of the user M is 12:00-13:00, when the counting of the timer reaches 12:00, the user behavior model is matched to know that the user behavior model changes at the moment, the obtaining food commercial service time period is 16:00-17:00, and the server updates the receiving time period of the food advertisement short message in the short message buffer area and delays sending the short message to the user.
The short message sending method provided by the embodiment of the invention matches the commercial short message with the user behavior model, establishes the short message buffer area of the user, sends the commercial short message at different time intervals according to the user behavior model, and carries out personalized release on the commercial advertisement through the user behavior model and the short message buffer area, so that the commercial short message caters to the personalized use behavior of the user, and updates the user behavior model, thereby avoiding disturbance of sending the short message to the user, providing more accurate required advertisement information for the user, and improving the sending value of the commercial short message.
On the basis of the foregoing embodiments, further, before the delaying sending, to the receiver, the short message to be sent corresponding to the receiving time period according to the receiving time period in the short message buffer area, the method further includes:
acquiring user behavior data of the receiver in real time, wherein the user behavior data at least comprises data traffic information;
and if the user behavior data is judged to meet the preset temporary trigger condition of a certain short message to be sent in the short message buffer area of the receiver, immediately sending the short message to be sent to the receiver.
Specifically, after storing the commercial advertisement short message sent to the user in the short message buffer area of the user, the server obtains user behavior data of the user in real time, such as data traffic information of the user and user location information, and determines whether the user behavior data meets a preset temporary trigger condition of a certain short message to be sent in the short message buffer area, and if so, sends the short message to be sent to the user in advance. For example, if the user is informed of temporarily logging in a shopping platform to involve shopping/group-buying-type commercial services or the user is located in a large food center or a commercial service area involving food in a non-model receiving time period from the user data traffic, a commercial advertisement short message which is not released temporarily about the category is called from a short message buffer area of the user immediately, and the user is subjected to a commercial marketing campaign in time. And the user behavior influences the user usage model, and the user behavior model needs to be updated and maintained.
The short message sending method provided by the embodiment of the invention matches the commercial short message with the user behavior model, establishes the short message buffer area of the user, sends the commercial short message at different time intervals according to the user behavior model, sends the commercial short message which cannot meet the user behavior habit in a delayed way by analyzing the user behavior information, and timely releases the short message when the user behavior meets the temporary trigger condition of the commercial short message, thereby providing more accurate required advertisement information for the user and improving the sending value of the commercial short message.
On the basis of the foregoing embodiments, further, the acquiring the receiver information and the sending time of the short message to be sent further includes:
acquiring the short message content of the short message to be sent;
correspondingly, the judging and knowing that the short message to be sent is a commercial short message comprises the following steps:
calculating the similarity between the short message content and a preset commercial short message template;
and if the similarity is greater than a preset similarity threshold, determining that the short message to be sent is a commercial short message.
Specifically, the server establishes a commercial short message template in advance and updates the commercial short message template at any time, and models according to characteristic value information such as the port number of a sender, short message content keywords, sending frequency, the type of receiving users, the number of receiving users and the like. When the server receives a short message to be sent, the information of a sender, the information of a receiver, the content of the short message and the like of the short message are obtained, a commercial short message template is matched, whether the similarity between the short message and the commercial short message template is greater than a preset similarity threshold value or not is calculated, and if the similarity is greater than the preset similarity threshold value, the short message to be sent is a commercial advertisement short message.
In practical application, the commercial short message template may be set to identify the commercial short message, and a commercial label may be added to the template, for example, the commercial label is given to the commercial short message according to a port number of a sender, a short message content keyword, and the like. The classification rules of the business tags are the same as the classification rules of the business tags of the user behavior model. The commercial label is added, updated and cleaned regularly after being established, so that the content of the commercial short message can be conformed in real time, and a user behavior model can be better matched. Therefore, after the server receives the short message to be sent, whether the short message to be sent is the commercial short message or not and the corresponding first commercial label can be directly determined according to the commercial short message template.
The short message sending method provided by the embodiment of the invention determines the commercial short message through the commercial template, matches the commercial short message with the user behavior model, establishes the short message buffer area of the user, sends the commercial short message at different time intervals according to the user behavior model, and sends the commercial short message which cannot meet the user behavior habit in a delayed manner by analyzing the user behavior information, so that more accurate required advertisement information is provided for the user, and the sending value of the commercial short message is improved.
On the basis of the foregoing embodiments, further, if it is determined that the short message to be sent is a commercial short message, before determining the first commercial label of the short message to be sent according to a preset classification rule, the method further includes:
and if the short message to be sent is judged to be the spam short message according to a preset spam short message template, intercepting the short message to be sent.
Specifically, after receiving a short message to be sent, the server first determines whether the short message to be sent is a spam message according to a preset spam message template, matches the type of the received short message to be sent with the type of the spam message template, and determines whether the short message to be sent is a spam message according to whether the similarity between the received short message and the spam message template is greater than a set threshold. The spam messages comprise messages with bad influence on society and individuals, such as fraud types, rumor propagation or frequent harassment types, and the steps are carried out after the templates are matched. After the server determines that the short message to be sent is not a spam short message, whether the short message is a commercial short message is judged, and the commercial short message which accords with the commercial label in the user behavior model but does not accord with the commercial service obtaining time slot is cached in a short message buffer area and is sent in a delayed mode.
Fig. 2 is a schematic flow chart of a short message sending method according to another embodiment of the present invention, as shown in fig. 2, the method includes:
step S21, the server receives a short message to be sent;
step S22, judging whether the short message to be sent is a spam short message, if so, executing step S27, and if not, executing step S23;
step S23, judging whether the short message to be sent is a commercial advertisement short message, if so, executing step S24, otherwise, executing step S28;
step S24, judging whether the short message to be sent accords with the business label in the user behavior model, if so, executing step S25, and if not, executing step S27;
step S25, judging whether the short message to be sent accords with the business service obtaining time period in the user behavior model, if so, executing step S28, and if not, executing step S26;
step S26, caching the short message to be sent into the short message buffer area of the user, and executing step S24 after the receiving time period is reached;
step S27, intercepting short messages to be sent;
and step S28, releasing the short message to be sent.
According to the short message sending method provided by the embodiment of the invention, after the short message to be sent is filtered through the spam short message template, the commercial short message is determined through the commercial advertisement template, the commercial short message is matched with the user behavior model, the short message buffer area of the user is established, the commercial short message is sent in time intervals according to the user behavior model, the commercial short message which cannot meet the user behavior habit is sent in a delayed manner through analyzing the user behavior information, more accurate required advertisement information is provided for the user, and the sending value of the commercial short message is further improved.
Fig. 3 is a schematic structural diagram of a short message sending apparatus according to an embodiment of the present invention, and as shown in fig. 3, the apparatus includes: receiving module 31, classifying module 32, matching module 33, analyzing module 34, buffering module 35 and delaying module 36, wherein:
the receiving module 31 is configured to receive a short message to be sent, and acquire receiver information and sending time of the short message to be sent; the classification module 32 is configured to determine a first commercial label of the short message to be sent according to a preset classification rule if it is determined that the short message to be sent is a commercial short message; the matching module 33 is configured to match a second commercial label in a pre-established user behavior model corresponding to the receiving party according to the first commercial label; the analysis module 34 is configured to determine, if the matching is successful, a receiving time period of the short message to be sent according to the commercial service obtaining time period corresponding to the second commercial tag in the user behavior model; the buffer module 35 is configured to, if it is determined that the sending time is not within the receiving time period, associate the short message to be sent with the receiving time period, and store the associated short message to the short message buffer area corresponding to the receiving party; the delay module 36 is configured to delay send, to the receiver, a short message to be sent corresponding to the receiving time period according to the receiving time period in the short message buffer area.
Specifically, after receiving a short message to be sent, the receiving module 31 may obtain information of a receiving party corresponding to the short message, for example, information of a port number of the receiving party, sending time of the short message, and the like. The sending time refers to the time when the short message sender sends the short message. The classification module 32 firstly filters the short message to be sent, determines whether the short message to be sent is a commercial short message, and adopts a delay release strategy for the commercial short message, and adopts a direct release strategy for the normal communication short message and the notification short message. The matching module 33 classifies the commercial short messages according to preset classification rules, determines the commercial label of the short messages, and records the commercial label as a first commercial label. The matching module 33 pre-establishes a user behavior model of each user, where the user behavior model includes a business tag of the user, which is denoted as a second business tag, and the user behavior model further includes a business service obtaining time period corresponding to the second business tag, where the classification rule of the second business tag is the same as that of the first business tag. The analysis module 34 finds the corresponding user behavior model according to the receiver information of the short message to be sent, and then finds whether the second business label includes the first business label. If the first commercial label and the second commercial label are successfully matched, the analysis module 34 searches for a commercial service obtaining time period corresponding to the second commercial label in the user behavior model, and takes the time period as a receiving time period of the short message to be sent. The analysis module 34 determines whether the sending time of the short message to be sent is within the receiving time period of the short message, and if so, the short message is directly released and forwarded to the receiving party. If the time interval is not within the corresponding receiving time interval, the cache module 35 associates the short message to be sent with the corresponding receiving time interval, stores the short message to be sent into the short message buffer area corresponding to the receiver, and performs delayed release processing on the short message to be sent. When the time reaches a certain receiving time period in the short message buffer area, the delay module 36 sends the short message to be sent corresponding to the receiving time period to the receiver corresponding to the short message buffer area.
In practical application, the short message sending apparatus may further include: receiving module, matching module, interception module and delay module, wherein: the receiving module is used for receiving the short message to be sent, and the matching module is used for matching the spam short message template and determining whether the short message is a spam short message. The interception module is used for intercepting the short message to be sent when the similarity between the short message to be sent and the spam short message template reaches a threshold value. The time delay module is used for performing corresponding time delay releasing on the commercial short message according to the user use behavior model, and comprises an acquisition unit, an analysis unit, a cache unit, a releasing unit and a feedback unit. The acquisition unit is used for acquiring data flow information of a user, using frequency, browsing time, ordering frequency or ordering time information and the like by utilizing big data analysis. Through analysis, a user behavior model is determined. And the analysis unit is used for judging whether the commercial short message meets the user behavior model of the user. And the caching unit is used for temporarily caching the short message until the release condition is met when the commercial short message does not meet the commercial service acquisition time period in the user behavior model. And the releasing unit is used for releasing the short message when the commercial short message meets the user behavior model. And the feedback unit monitors and analyzes the user behavior data information at any time and continuously optimizes the user behavior model. The apparatus provided in the embodiment of the present invention is configured to implement the method, and its functions specifically refer to the method embodiment, which is not described herein again.
The short message sending device provided by the embodiment of the invention matches the commercial short message with the user behavior model, establishes the short message buffer area of the user, and sends the commercial short message at different time intervals according to the user behavior model, so that the commercial short message caters to the personalized use behavior of the user, the harassment of the user caused by sending the short message can be avoided, accurate required advertisement information is provided for the user, and the sending value of the commercial short message is improved.
On the basis of the foregoing embodiment, further, the delay module is further configured to:
acquiring user behavior data of the receiver in real time, wherein the user behavior data at least comprises data traffic information;
and if the user behavior data is judged to meet the preset temporary trigger condition of a certain short message to be sent in the short message buffer area of the receiver, immediately sending the short message to be sent to the receiver.
Specifically, the delay module obtains user behavior data of a user in real time, for example, data traffic information or user location information of the user, and determines whether the user behavior data meets a preset temporary trigger condition of a certain short message to be sent in a short message buffer area, and if so, sends the short message to be sent to the user in advance. For example, if the user is informed of temporarily logging in a shopping platform to a shopping/group-buying-type commercial service or the user is positioned in a large food center or the commercial service related to food in a non-model receiving time period by the user data traffic, a commercial advertisement short message which is not released temporarily in the category is called from a short message buffer area of the user immediately, and the commercial marketing activity is performed on the user timely. And the user behavior influences the user behavior model, and the user behavior model needs to be updated and maintained. The apparatus provided in the embodiment of the present invention is configured to implement the method, and its functions specifically refer to the method embodiment, which is not described herein again.
The short message sending device provided by the embodiment of the invention matches the commercial short message with the user behavior model, establishes the short message buffer area of the user, sends the commercial short message at different time intervals according to the user behavior model, sends the commercial short message which cannot meet the behavior habit of the user in a delayed manner by analyzing the user behavior information, and timely releases the short message when the user behavior meets the temporary trigger condition of the commercial short message, thereby providing more accurate required advertisement information for the user and improving the sending value of the commercial short message.
Fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present invention, and as shown in fig. 4, the electronic device includes: a processor (processor)41, a memory (memory)42, and a bus 43;
wherein, the processor 41 and the memory 42 complete the communication with each other through the bus 43;
An embodiment of the present invention discloses a computer program product, which includes a computer program stored on a non-transitory computer readable storage medium, the computer program including program instructions, when the program instructions are executed by a computer, the computer can execute the methods provided by the above method embodiments, for example, the method includes: receiving a short message to be sent, and acquiring receiver information and sending time of the short message to be sent; if the short message to be sent is judged to be a commercial advertisement short message, determining a first commercial label of the short message to be sent according to a preset classification rule; matching a second commercial label in a pre-established user behavior model corresponding to the receiver according to the first commercial label; if the matching is successful, determining a receiving time period of the short message to be sent according to a commercial service obtaining time period corresponding to the second commercial label in the user behavior model; if the sending time is judged and known not to be in the receiving time period, the short message to be sent is associated with the receiving time period and then is stored in a short message buffer area corresponding to the receiving party; and according to the receiving time period in the short message buffer area, delaying to send the short message to be sent corresponding to the receiving time period to the receiving party.
Embodiments of the present invention provide a non-transitory computer-readable storage medium, which stores computer instructions, where the computer instructions cause the computer to perform the methods provided by the above method embodiments, for example, the methods include: receiving a short message to be sent, and acquiring receiver information and sending time of the short message to be sent; if the short message to be sent is judged to be a commercial advertisement short message, determining a first commercial label of the short message to be sent according to a preset classification rule; matching a second commercial label in a pre-established user behavior model corresponding to the receiver according to the first commercial label; if the matching is successful, determining a receiving time period of the short message to be sent according to a commercial service obtaining time period corresponding to the second commercial label in the user behavior model; if the sending time is judged and known not to be in the receiving time period, the short message to be sent is associated with the receiving time period and then is stored in a short message buffer area corresponding to the receiving party; and according to the receiving time period in the short message buffer area, delaying to send the short message to be sent corresponding to the receiving time period to the receiving party.
Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
The above-described embodiments of the apparatuses and the like are merely illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the embodiments of the present invention, and are not limited thereto; although embodiments of the present invention have been described in detail with reference to the foregoing embodiments, those skilled in the art will understand that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (8)
1. A short message sending method is used for an operator server, and the method comprises the following steps:
receiving a short message to be sent, and acquiring receiver information and sending time of the short message to be sent;
if the short message to be sent is judged to be a commercial advertisement short message, determining a first commercial label of the short message to be sent according to a preset classification rule;
matching a second commercial label in a pre-established user behavior model corresponding to the receiver according to the first commercial label;
if the matching is successful, determining a receiving time period of the short message to be sent according to a commercial service obtaining time period corresponding to the second commercial label in the user behavior model;
if the sending time is judged and known not to be in the receiving time period, the short message to be sent is associated with the receiving time period and then is stored in a short message buffer area corresponding to the receiving party;
acquiring user behavior data of the receiver in real time, wherein the user behavior data at least comprises data traffic information;
if the user behavior data is judged to meet the preset temporary trigger condition of a certain short message to be sent in the short message buffer area of the receiver, the short message to be sent is sent to the receiver immediately;
and according to the receiving time period in the short message buffer area, delaying to send the short message to be sent corresponding to the receiving time period to the receiving party.
2. The method of claim 1, wherein the user behavior model is built according to the following method:
acquiring data traffic information of each user, wherein the data traffic information comprises business service access information and access time of the user;
dividing the business service access information according to the preset classification rule, and determining a plurality of second business labels of the user;
determining a commercial service obtaining time period for obtaining each second commercial label by the user according to the access time corresponding to each second commercial label;
and associating the user information of the user and each corresponding second business label thereof with the obtained business service time period, and determining the user behavior model of each user.
3. The method of claim 2, wherein the associating the user information of the user and each corresponding second business label and business service acquisition time period further comprises, after determining the user behavior model of each user:
acquiring data traffic information of each user in real time;
and updating the user behavior model of the user according to the data traffic information.
4. The method of claim 1, wherein the obtaining of the receiver information and the sending time of the short message to be sent further comprises:
acquiring the short message content of the short message to be sent;
correspondingly, the judging and knowing that the short message to be sent is a commercial short message comprises the following steps:
calculating the similarity between the short message content and a preset commercial short message template;
and if the similarity is greater than a preset similarity threshold, determining that the short message to be sent is a commercial short message.
5. The method according to any one of claims 1 to 4, wherein if it is determined that the short message to be sent is a commercial short message, before determining the first commercial label of the short message to be sent according to a preset classification rule, the method further comprises:
and if the short message to be sent is judged to be the spam short message according to a preset spam short message template, intercepting the short message to be sent.
6. A short message transmission apparatus for an operator server, the apparatus comprising:
the receiving module is used for receiving the short message to be sent and acquiring the information of a receiver and the sending time of the short message to be sent;
the classification module is used for determining a first commercial label of the short message to be sent according to a preset classification rule if the short message to be sent is judged to be a commercial advertisement short message;
the matching module is used for matching a second commercial label in a user behavior model corresponding to the receiver, which is established in advance, according to the first commercial label;
the analysis module is used for determining the receiving time period of the short message to be sent according to the business service obtaining time period corresponding to the second business label in the user behavior model if the matching is successful;
the cache module is used for associating the short message to be sent with the receiving time period and storing the short message to be sent into a short message buffer area corresponding to the receiver if the sending time is judged and known not to be in the receiving time period;
the time delay module is used for acquiring user behavior data of the receiver in real time, wherein the user behavior data at least comprises data traffic information;
if the user behavior data is judged to meet the preset temporary trigger condition of a certain short message to be sent in the short message buffer area of the receiver, the short message to be sent is sent to the receiver immediately;
and according to the receiving time period in the short message buffer area, delaying to send the short message to be sent corresponding to the receiving time period to the receiving party.
7. An electronic device, comprising:
the processor and the memory are communicated with each other through a bus; the memory stores program instructions executable by the processor, the processor invoking the program instructions to perform the method of any of claims 1 to 5.
8. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1 to 5.
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| CN113973306A (en) * | 2020-07-06 | 2022-01-25 | 中国电信股份有限公司 | Message processing method, device, terminal and storage medium |
| CN112468980B (en) * | 2020-10-27 | 2022-04-19 | 北京思特奇信息技术股份有限公司 | Short message reminding fusing processing method and system based on distributed memory database |
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| CN113596750A (en) * | 2021-06-22 | 2021-11-02 | 西安震有信通科技有限公司 | Information timing sending method, device, equipment terminal and storage medium |
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