WO2010058896A2 - Advertisement service server and digital television system be linked with the server - Google Patents

Advertisement service server and digital television system be linked with the server Download PDF

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Publication number
WO2010058896A2
WO2010058896A2 PCT/KR2009/004792 KR2009004792W WO2010058896A2 WO 2010058896 A2 WO2010058896 A2 WO 2010058896A2 KR 2009004792 W KR2009004792 W KR 2009004792W WO 2010058896 A2 WO2010058896 A2 WO 2010058896A2
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WO
WIPO (PCT)
Prior art keywords
advertisement
information
subscriber
selection criterion
advertising service
Prior art date
Application number
PCT/KR2009/004792
Other languages
English (en)
French (fr)
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WO2010058896A3 (en
Inventor
Byong-Kwon Moon
Sang-Hyeun Lee
Byung-Tak Lee
Jai-Sang Koh
Sim-Kwon Yoon
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Electronics And Telecommunications Research Institute
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Publication date
Application filed by Electronics And Telecommunications Research Institute filed Critical Electronics And Telecommunications Research Institute
Publication of WO2010058896A2 publication Critical patent/WO2010058896A2/en
Publication of WO2010058896A3 publication Critical patent/WO2010058896A3/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/2547—Third Party Billing, e.g. billing of advertiser
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6581—Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application

Definitions

  • the present invention relates to an IP-based two-way advertising system, and more particularly, to a digital television broadcast receiving system which interacts with an IP-based advertising service server system.
  • Digitalization of broadcasting is inevitably bringing about a natural change in the form of broadcast advertisements from one-way advertisements to two-way advertisements.
  • broadcasting systems such as IPTV broadcasting, digital cable broadcasting, and satellite broadcasting systems
  • broadcast contents are transmitted to broadcast receiving client devices such as set-top boxes (STBs) in the form of digital data streams.
  • STBs set-top boxes
  • digital data streams are transmitted via respective transmission networks, and a return channel for a two-way advertisement commonly uses an IP network.
  • IPTV broadcasting both a transmission channel for transmitting broadcast contents and a return channel for a two-way advertisement use the IP network, so that more efficient control functions are provided compared to other digital television broadcasting systems.
  • a two-way advertisement (which is also called a commercial in program (CIP)) is provided in a digital television broadcasting system such that primary advertisement data is included in broadcast content and transmitted in the form of a stream, and a receiving device detects and displays the primary advertisement data in the form of text or a banner, and displays a detailed advertisement which is a secondary advertisement when the advertisement in text or banner form is selected by a user.
  • CIP commercial in program
  • ACAP broadcasting middleware standard
  • OCAP organic a broadcasting middleware standard
  • advertisement data has to be generated according to a corresponding middleware standard and included in a broadcast program. Since a process for producing an advertisement and including the produced advertisement in a broadcast stream requires special skills, this is commonly performed by an advertising agency. Therefore, it is very difficult for the self-employed to place an advertisement on television.
  • a customized advertising technique is also being utilized.
  • a representative customized advertising technique is a personalized advertising technique in which interests of audiences are statistically searched and analyzed, and an advertisement is exposed to audiences according to their interests.
  • the customized advertising technique is an audience-centered advertising technique.
  • a new technique which may easily reflect the position of an advertiser is required in order to maximize advertising effect.
  • the present invention provides an advertising system in which two-way advertising services are provided in a plurality of digital television broadcasting systems, using an IP network that is independent of networks through which broadcast contents are transmitted, regardless of a broadcasting middleware standard.
  • the present invention also provides an advertising system in which an advertising service is provided conveniently without including a produced advertisement in broadcast content and without using additional hardware equipment.
  • the present invention also provides an advertising system in which an advertiser-centered customized advertisement as well as an audience-centered customized advertisement is provided to maximize advertising effect, and a digital television broadcast receiving system which interacts with the advertising system to select and display an advertisement.
  • an IP-based advertising service server system which provides an advertising service to a subscriber terminal for receiving digital television broadcasting, the system including an advertisement register which suggests a selection criteria list for selecting an output advertisement, receives a selection criterion value input or selected according to a selection criterion selected by an advertiser, access information of a primary advertisement for intuitively expressing minimal information about a product and access information of a secondary advertisement for expressing detailed information about the product from an advertiser terminal having access to a server, and registers the selection criterion value, the access information of the primary advertisement and the access information of the secondary advertisement in a database as advertisement associated information having an advertisement identification (ID), and a metadata transmitter which transmits the advertisement associated information registered in the database to the subscriber terminal in metadata form.
  • ID advertisement identification
  • the IP-based advertising service server system further includes an advertisement data transmitter which transmits primary advertisement information registered in the database in response to a primary advertisement transmission request received from the subscriber terminal.
  • the advertisement data transmitter transmits secondary advertisement information registered in the database in response to a secondary advertisement transmission request.
  • an IP-based advertising service server system which provides an advertising service to a subscriber terminal for receiving digital television broadcasting, the system including an advertisement register which suggests a selection criteria list for selecting an output advertisement, receives a selection criterion value input or selected according to a selection criterion selected by an advertiser, one of primary advertisement information for intuitively expressing minimal information about a product and primary advertisement access information and one of secondary advertisement information for expressing detailed information about the product and secondary advertisement access information from an advertiser terminal having access to a server, and registers the selection criterion value, the one of the primary advertisement information and the primary advertisement access information and the one of the secondary advertisement information and the secondary advertisement access information in a database as advertisement associated information having an advertisement identification (ID), a subscriber information receiver which receives a subscriber side selection criterion value from the subscriber terminal; an advertisement selector which checks whether or not the received subscriber side selection criterion value is identical to a selection criterion value registered by the advertiser to select an advertisement,
  • ID advertisement identification
  • an advertising service may be provided by the same method regardless of different broadcasting middleware standards which depend on the broadcasting system, such as an IPTV broadcasting system, a satellite broadcasting system and a digital cable broadcasting system. Since an advertiser may produce and register an advertisement by himself/herself without help of an advertising agency which traditionally produces an advertisement and includes the produced advertisement in a broadcast program, the low-income self-employed may place an advertisement on television at a low cost.
  • an advertisement does not need to be included in a broadcast stream
  • a service provider which runs an advertising system may do advertising business using only an advertising server without additional hardware equipment.
  • an advertiser-centered customized advertisement is provided as well as an audience-centered customized advertisement, advertising effect is maximized.
  • FIG. 1 is a diagram illustrating a configuration of an advertising service system according to an exemplary embodiment of the present invention
  • FIG. 2 is a block diagram illustrating a configuration of an advertising service server 100 system according to a first exemplary embodiment of the present invention
  • FIG. 3 shows advertisement associated information according to an exemplary embodiment of the present invention
  • FIG. 4 is a block diagram illustrating a configuration of a digital television broadcast receiving system according to an exemplary embodiment of the present invention
  • FIG. 5 is a flowchart of an IP-based advertising service according to an exemplary embodiment of the present invention.
  • FIG. 6 is screens illustrating primary and secondary advertisements displayed on a client terminal according to an exemplary embodiment of the present invention.
  • FIG. 7 is a block diagram illustrating a configuration of an advertising server 100 system according to a second exemplary embodiment of the present invention.
  • FIG. 1 is a diagram illustrating an advertising service system configuration according to an exemplary embodiment of the present invention.
  • an IPTV service provider server provides broadcast contents to subscriber terminals 200 via an IP network.
  • An advertising service server 100 provides advertisement associated information to the subscriber terminals 200 via the IP network and provides a primary advertisement or a secondary advertisement at a subscriber's request.
  • the primary advertisement refers to an advertisement for intuitively expressing minimal information about a product
  • the secondary advertisement refers to an advertisement for expressing detailed information about a product.
  • the advertising service server 100 may receive primary advertisement information or secondary advertisement information from an advertiser terminal and provide the primary advertisement information or secondary advertisement information to the subscriber terminal 200, or receive primary advertisement access information or secondary advertisement access information registered in an external server such as a FTP server and provide the primary advertisement access information or secondary advertisement access information to the subscriber terminal 200. That is, a task for selecting the primary advertisement may be performed in the advertising service server 100 or the subscriber terminal 200, which will be described in detail later.
  • the subscriber terminal 200 receives broadcast contents from the IPTV service provider server and outputs the broadcast contents, and receives advertisement information from the advertising service server 100 or the external server through an advertising agent downloaded from the advertising service server 100 and outputs the advertisement information. That is, a service subscriber may watch the primary advertisement selected by an advertising agent as well as the broadcast contents through the subscriber terminal 200, and may also watch the secondary advertisement selected by himself/herself. The subscriber may order an advertised product and make payment through the secondary advertisement.
  • an EPG server provides electronic program guide (EPG) information to an advertiser which has access to the advertising service server 100, and a settlement server is used for settling payment for an advertised product ordered by the subscriber.
  • EPG electronic program guide
  • the advertising service server 100 will be described in further detail with reference to the accompanying drawings.
  • FIG. 2 is a block diagram illustrating a configuration of an advertising server 100 system according to a first exemplary embodiment of the present invention.
  • the primary advertisement is selected through the subscriber terminal 200.
  • FIG. 3 shows advertisement associated information according to an exemplary embodiment of the present invention.
  • the advertising service server 100 system basically includes a database 170 in which much information is registered, an advertisement register 110 for registering advertisement association information in the database 170, and a metadata transmitter 120.
  • the advertisement register 110 suggests a list of advertisement selection criteria (an area, a broadcast program name, absolute time, an order of priority, etc.), which is used to select an output advertisement which has to be output on the subscriber terminal 200, to the advertiser terminal on the web.
  • the advertisement register 110 receives a selection criterion value which is input or selected according to a selection criterion selected by an advertiser, access information of the primary advertisement for intuitively expressing minimal information about a product and access information of the secondary advertisement for expressing detailed information about a product from the advertiser terminal having access to the server.
  • the advertisement register registers the selection criterion value, the primary advertisement access information and the secondary advertisement access information in the database 170 as advertisement associated information having an advertisement identification (ID).
  • ID advertisement identification
  • the advertisement register 110 includes an area information provider 111 which provides area information necessary for selecting an area or a place in which a subscriber is located to the advertiser terminal, a map information display 113 which provides map information matching GPS coordinates to the advertiser terminal, and an EPG information provider 115 which provides EPG information or EPG server access information which is used for selecting a broadcast program name to the advertiser terminal.
  • an area information provider 111 which provides area information necessary for selecting an area or a place in which a subscriber is located to the advertiser terminal
  • a map information display 113 which provides map information matching GPS coordinates to the advertiser terminal
  • an EPG information provider 115 which provides EPG information or EPG server access information which is used for selecting a broadcast program name to the advertiser terminal.
  • the number of the area information provider 111, the map information display 113 and the EPG information provider 115 may depend on a system implementation method.
  • FIG. 3 shows an example of the advertisement associated information registered by the advertiser.
  • the advertisement associated information includes an advertisement ID, which is automatically allocated when the advertisement associated information is registered by the advertiser, and advertisement selection criterion information suggested to and selected by the advertiser.
  • advertisement selection criterion area information, GPS coordinates, a broadcast program name, absolute time, an order of priority, a subscriber profile, and a category may be used, and the advertiser may select at least one of the advertisement selection criteria.
  • the advertisement associated information includes a selection criterion value which is input or selected according to a selection criterion selected by the advertiser.
  • area names identified by administrative area addresses are provided through the area information provider 111, and the advertiser may select a certain address as a selection criterion value of an area name which is the selection criterion. For example, the advertiser may select Yeoksam-dong, Gangnam-gu, Seoul ⁇ or 1201, A Building 15th floor, 2nd Street, Yeoksam-dong, Gangnam-gu, Seoul ⁇ Since the area information may be transformed into an area code which has a depth based on an address, an administrative area address may be selected as a selection criterion value of an area name.
  • the map information display 113 displays map information corresponding to an area name input by the advertiser, and the advertiser selects a certain place on the map, so that the GPS coordinates of the selected place are input as the selection criterion value of the GPS coordinates which are the selection criterion.
  • GPS coordinates of areas surrounding the selected place may be input as the selection criterion value.
  • the advertisement associated information includes access information of the primary advertisement which intuitively expresses minimal information about a product and access information of the secondary advertisement which expresses detailed information about a product.
  • the primary advertisement access information and the secondary advertisement access information are information of places in which advertisements which the advertiser desires to register are stored. That is, when the advertiser directly registers the primary advertisement and the secondary advertisement in the database 170, the access information is a storing location of the database 170, and in the case in which the primary advertisement and the secondary advertisement are registered in the external server such as the FTP server, the access information is access information of the external server.
  • the primary advertisement may be stored in the database 170 and the secondary advertisement may be stored in the external server is possible, or a configuration in which the primary advertisement may be stored in the external server and the secondary advertisement may be stored in the database 170 is possible.
  • the advertisement register 110 may include a template provider 117 in order to make it easy for the advertiser to register the primary advertisement or the secondary advertisement.
  • the template provider 117 accesses template information (for example, for restaurants or for sports shops) in the database 170 which is selected by the advertiser, and provides the template information to the advertiser terminal.
  • the advertiser may upload or input a product price, a product description, and a product image onto the provided template to generate the secondary advertisement.
  • the advertisement may be interpreted as a concept including a moving picture and a web page.
  • the metadata transmitter 120 transmits the advertisement associated information registered in the database 170 to the subscriber terminal 200 in metadata form.
  • the advertisement associated information may be transmitted using a broadcasting technique or a unicasting technique.
  • the advertising service server 100 system has the advertisement register 110, the metadata transmitter 120 and the database 170 as a basic configuration. This is because the primary advertisement and the secondary advertisement may be stored in the external server.
  • an advertising agent which will be described later, asks the external server to transmit the primary advertisement and the secondary advertisement at the subscriber's request.
  • the advertising service server 100 system may further include an advertisement data transmitter 130 which transmits the primary advertisement information registered in the database 170 in response to a primary advertisement transmission request received from the subscriber terminal 200.
  • the advertisement data transmitter 130 may further transmit the secondary advertisement information registered in the database 170 in response to a secondary advertisement transmission request.
  • the advertising service server 100 may further include a subscriber profile register 140 which receives profile information including at least a subscriber's place of residence and registers the profile information in the database 170, and a subscriber profile transmitter 150 which transmits the registered subscriber profile to the corresponding subscriber terminal 200.
  • the subscriber profile is transmitted in response to a transmission request of an advertising agent installed in the subscriber terminal 200.
  • the client terminal 200 can select an advertisement when the selection criterion of the advertisement associated information registered by the advertiser is area information, which will be described in further detail later.
  • the advertising service server 100 system may further include a settlement processor 160 which processes an order and payment for the secondary advertisement product from the subscriber. Therefore, the settlement processor 160 allows the subscriber to directly purchase an advertised product.
  • a digital television broadcast receiving system having a function of selectively receiving an advertising service from the advertising service server 100 will be described below.
  • FIG. 4 is a block diagram illustrating a configuration of a digital television broadcast receiving system according to an exemplary embodiment of the present invention, that is, the subscriber terminal 200.
  • the subscriber terminal 200 having a function of receiving broadcast contents via the IP network includes a data transceiver 210 which transmits or receives data via the IP network, a storage 240 which stores broadcast contents and advertisement information, and an IPTV player 250 which reproduces and controls broadcast contents transmitted or stored according to subscriber instructions.
  • the subscriber terminal 200 further includes an advertising agent 260 which is necessary for implementing the present invention.
  • the advertising agent 260 includes an information receiver 261 which receives the advertisement associated information including the advertisement selection criterion value registered by the advertiser from the server 100 system, an advertisement selector 263 which checks whether or not at least one of subscriber information, content viewing information, present time, and GPS coordinates which correspond to a subscriber side selection criterion value is identical to an advertisement selection criterion value registered by the advertiser to select the received advertisement associated information, an advertisement information requester 265 which requests transmission of an advertisement included in the selected advertisement associated information, and an advertisement display 267 which displays advertisement information received in response to the request.
  • an information receiver 261 which receives the advertisement associated information including the advertisement selection criterion value registered by the advertiser from the server 100 system
  • an advertisement selector 263 which checks whether or not at least one of subscriber information, content viewing information, present time, and GPS coordinates which correspond to a subscriber side selection criterion value is identical to an advertisement selection criterion value registered by the advertiser to select the received advertisement associated information
  • the advertising agent 260 compares the advertisement selection criterion value transmitted from the advertising service server 100 system and the advertisement selection criterion value of the subscriber side to select the advertisement associated information to be output, and requests the advertising service server 100 or the external server to transmit the primary advertisement or the secondary advertisement included in the selected advertisement associated information and outputs the received primary advertisement or the received secondary advertisement to a subscriber.
  • the advertising agent 260 may further include a subscriber information requester 268 which requests the server 100 system to transmit a subscriber profile each time subscriber authentication is performed.
  • FIG. 5 is a flowchart of an IP-based advertising service according to an exemplary embodiment of the present invention
  • FIG. 6 is screens illustrating primary and secondary advertisements displayed on the client terminal according to an exemplary embodiment of the present invention.
  • the advertiser accesses the advertising service server 100 system through the subscriber terminal 200 and registers advertisement associated information of a desired advertisement (operation S1).
  • the advertisement register 110 suggests selection criteria for selecting an advertisement to the advertiser, and the advertiser selects at least one of the selection criteria. For example, if the advertiser desires to expose an advertisement to subscribers who reside in a certain area, the advertiser selects area information among the selection criteria.
  • the area information provider 111 of the advertisement register 110 asks the advertiser to select or input an administrative area address as the selection criterion value.
  • the advertiser selects a desired administrative area name through a display window for selecting an administrative area name. For example, the advertiser selects 1201, A Building 15th floor, 2nd Street, Yeoksam-dong, Gangnam-gu, Seoul ⁇
  • the advertiser When the selection criterion value corresponding to the advertisement selection criterion is input as described above, the advertiser registers the primary advertisement and the secondary advertisement which are produced by himself/herself in the database 170 and then finishes the advertisement associated information registration process.
  • the advertisement register 110 imparts an advertisement ID to the advertisement associated information input by the advertiser and registers the advertisement associated information in the database 170.
  • the area information is input as the selection criterion, but GPS coordinates, absolute time, or a broadcast program name may be selected or input as the selection criterion value corresponding to the selection criterion, and different selection criterion values may be input for each of at least one of selection criteria.
  • the metadata transmitter 120 transmits the advertisement associated information registered in the database 170 to the subscriber terminal 200 in metadata form (operation S2).
  • the advertisement associated information is preferably transmitted using a multicasting technique.
  • the information receiver 261 of the subscriber terminal 200 receives the advertisement associated information and stores the advertisement associated information in the database 240.
  • the advertisement selector 263 checks whether or not at least one of subscriber information, content viewing information, present time, and GPS coordinates which correspond to the subscriber side selection criterion value is identical to the selection criterion value of the received advertisement associated information.
  • the subscriber information is subscriber profile information which is input by the subscriber into the subscriber terminal 200 which is the digital television broadcast receiving system and includes at least an address. In the case in which subscriber information cannot be registered in the subscriber terminal 200, the subscriber information may be obtained through the advertising agent 260 including the subscriber information requester 268.
  • the subscriber may access the advertising service server 100 to register or change his/her profile information.
  • the subscriber information requester 268 requests the server 100 system to transmit the subscriber profile, and receives and stores the subscriber information each time subscriber authentication is performed to authenticate the subscriber terminal 200.
  • an area code to which the subscriber terminal 200 belongs may be imparted, and the subscriber profile may be manually registered in the subscriber terminal 200 in advance or changed using the area code.
  • the advertisement selector 263 may select the advertisement associated information having the selection criterion value which is identical to the selection criterion value (for example, area information) registered in the subscriber terminal 200 as described above (operation S3).
  • an address registered in the subscriber terminal 200 is 2nd Street, Yeoksam-dong, Gangnam-gu, Seoul ⁇ and a selection criterion value corresponding to an advertisement selection criterion registered by the advertiser and transmitted includes 2nd Street, Yeoksam-dong, Gangnam-gu, Seoul ⁇ the advertisement associated information including the selection criterion value is selected.
  • the advertisement information requester 265 requests the advertising service server 100 to transmit the primary advertisement information using the primary advertisement access information included in the corresponding advertisement associated information.
  • the advertisement data transmitter 130 of the advertising service server 100 system accesses the database 170 and transmits the corresponding primary advertisement information to the subscriber terminal 200 (operation S4).
  • the advertisement display 267 of the subscriber terminal 200 displays the received primary advertisement in the form of a bar or an island as shown in (a) and (b) of FIG. 6 (operation S5).
  • the advertisement information requester 265 requests the advertising service server 100 to transmit the secondary advertisement using the advertisement ID of the selected primary advertisement and the secondary advertisement access information of the advertisement associated information having the advertisement ID (operation S7).
  • the advertisement data transmitter 130 of the advertising service server 100 system extracts the requested secondary advertisement information from the database 170 (operation S8) and transmits the extracted secondary advertisement information to the subscriber terminal 200 (operation S9).
  • the advertisement display 267 of the subscriber terminal 200 transmits the received secondary advertisement to the IPTV player to display the secondary advertisement (operation S10).
  • a display screen of the secondary advertisement is shown in (c) of FIG. 6. The subscriber may order an advertised product through the display screen.
  • the settlement processor 160 of the advertising service server 100 system requests the subscriber terminal 200 to transmit settlement information for settlement processing, transmits the received settlement information to the settlement server and requests settlement approval.
  • settlement processing is normally completed by the settlement approval request, the order information and the settlement information are stored in the database 170 (operation S13), and the result is reported to the subscriber terminal 200 (operation S14).
  • the subscriber may view both the primary advertisement and the secondary advertisement which are provided by the advertising service server 100 through the digital television broadcast receiving system which is the subscriber terminal 200 and order the secondary advertisement product.
  • the advertiser can produce and register an advertisement by himself/herself without help of an advertising agency and select subscribers, so that an advertiser-centered customized advertisement as well as a subscriber-centered customized advertisement can be provided.
  • the exemplary embodiment has been described focusing on the IPTV system, but since the advertising service is provided via the IP network independent of path through which broadcast contents are transmitted, the advertising service can be provided by the same method regardless of different broadcasting middleware standards which depend on the broadcasting system, such as an IPTV broadcasting system, a satellite broadcasting system and a digital cable broadcasting system.
  • the advertiser inputs GPS coordinates of a desired area as the selection criterion value through the map information display 113 as described above. For example, when a desired area name is input, an area within a certain radius of the input area name may be set as an advertisement target area. According to the case, the certain radius may be input when the desired area name is input or selected through the map information display 113.
  • GPS coordinates of the input or selected area and the radius information are transmitted to the subscriber terminal 200 in metadata form. The subscriber terminal 200 computes GPS coordinates obtained from a GPS receiver and the GPS coordinates received from the server and selects the advertisement associated information if the GPS coordinates obtained from the GPS receiver are within the radius of the GPS coordinates received from the server.
  • an ID value of a broadcast program may be input as the selection criterion value.
  • a program ID value may be obtained from the EPG server.
  • the EPG server may be accessed through a web link when an advertisement is registered, and a program may be selected directly through an EPG, so that the program ID can be easily input.
  • the advertiser may select a plurality of broadcast programs for one advertisement.
  • one program ID may be used as the selection criterion value, but a genre may be selected as the selection criterion value.
  • a category may be set as the selection criterion. That is, the advertiser may set a desired category to an advertisement.
  • the subscriber terminal 200 may select all advertisements for which categories are set and then select desired advertisements among selected advertisements when the subscriber selects a certain category, or select desired advertisements according to a category among advertisements selected using information other than category (for example, area information).
  • the advertiser may input an advertising time zone as the selection criterion value.
  • the selection criterion value For example, in the case of food advertisements, mealtimes may be set as an advertising time zone. A plurality of time zones may be selected.
  • an immediate advertisement ⁇ is selected as the selection criterion value
  • a corresponding advertisement may be immediately output through the subscriber terminal 200 even though the subscriber terminal 200 does not transmit an advertisement exposure request.
  • the immediate advertisement may be useful in disaster broadcasting advertisements.
  • An effective period in which an advertisement is published may be set by inputting general time instead of absolute time.
  • an order of priority may be selected as the selection criterion, and in this case, a grade or a value of an advertisement exposure frequency or an advertisement exposure location may be input as the selection criterion value.
  • the advertisement exposure frequency may be set to, for example, the number of times per minute and distinguished as a top grade, a middle grade or a bottom grade, so that an order of priority of advertisements having the same criterion value for the exposure frequency may be determined.
  • a user profile is the selection criterion
  • age, sex, and interests of a user may be input as the selection criterion value.
  • a category is the selection criterion
  • the advertiser may input category information such as food, sports, TV dramas, and movies as the selection criterion value.
  • FIG. 7 is a block diagram illustrating a configuration of an advertising server 100 system according to a second exemplary embodiment of the present invention.
  • the advertising service server 100 system of FIG. 7 includes a database 390 in which much information is registered, and an advertisement register 310 for registering advertisement association information produced by the advertiser in the database 390.
  • the advertisement referring unit 310 has the same configuration and function as the advertisement register 110 shown in FIG. 2, and thus it will not be described again.
  • the advertising service server 100 system further includes a subscriber information receiver 320 which receives the subscriber side selection criterion value from the subscriber terminal 200, an advertisement selector 330 which checks whether or not the received subscriber side selection criterion value is identical to the registered selection criterion value to select an advertisement, and a metadata transmitter 340 which transmits the selected advertisement associated information of the advertiser to the subscriber terminal 200 in metadata form.
  • the subscriber side selection criterion value may include a name of a broadcast program which is being reproduced in the subscriber terminal 200, a broadcast program category, subscriber profile information, and address information.
  • the advertising service server 100 system may further include an advertisement data transmitter 390 which transmits the primary advertisement information and/or the secondary advertisement information registered in the database 390 in response to a primary advertisement transmission request received from the certain subscriber terminal 200, a subscriber profile register 360 which receives profile information including at least a subscriber's place of residence and registers the profile information in the database 390, a subscriber profile transmitter 370 which transmits the registered subscriber profile to the corresponding subscriber terminal 200, and a settlement processor 380 which processes an order and payment for the secondary advertisement product from the subscriber.
  • an advertisement data transmitter 390 which transmits the primary advertisement information and/or the secondary advertisement information registered in the database 390 in response to a primary advertisement transmission request received from the certain subscriber terminal 200
  • a subscriber profile register 360 which receives profile information including at least a subscriber's place of residence and registers the profile information in the database 390
  • a subscriber profile transmitter 370 which transmits the registered subscriber profile to the corresponding subscriber terminal 200
  • a settlement processor 380 which
  • the advertiser accesses the advertising service server 100 system through the subscriber terminal 200 and registers advertisement associated information of a desired advertisement.
  • the advertisement associated information includes the selection criterion value which corresponds to the selection criterion input by the advertiser, primary advertisement access information and secondary advertisement access information as described in FIG. 5.
  • the advertisement selector 330 checks whether or not the subscriber side selection criterion value which is received from the subscriber terminal 200 and registered matches the selection criterion value registered by the advertiser to select the matching advertisement associated information.
  • the subscriber side selection criterion value is information received from each subscriber terminal 200 through the subscriber information receiver 320.
  • the subscriber side selection criterion value may include a broadcast program which the subscriber prefers, category information or a name of a broadcast program which is currently being viewed by the subscriber. If the subscriber profile register 360 is not installed in the system, address information of the subscriber may be additionally included as the subscriber side selection criterion value.
  • the metadata transmitter 340 transmits the selected advertisement information to the corresponding subscriber terminal 200 in metadata form.
  • the advertisement information requester installed in the advertising agent of the subscriber terminal 200 which has received the selected advertisement associated information requests transmission of corresponding advertisement information using the primary advertisement access information included in the advertisement associated information.
  • the advertisement data transmitter 350 of the advertising service server 100 system extracts and transmits the requested primary advertisement, and the advertisement display of the subscriber terminal 200 displays the received primary advertisement in the form of a bar or an island as shown in (a) and (b) of FIG. 6.
  • the advertisement information requester requests the advertising service server 100 to transmit the secondary advertisement using an advertisement ID of the selected primary advertisement and the secondary advertisement access information included in the advertisement associated information having the advertisement ID.
  • the advertisement data transmitter 350 of the advertising service server 100 system extracts the requested secondary advertisement information from the database 390 and transmits the extracted secondary advertisement information to the subscriber terminal 200.
  • the advertisement display of the subscriber terminal 200 transmits the received secondary advertisement to the IPTV player to display the secondary advertisement, so that the subscriber may view the secondary advertisement as a direct advertisement of a product.
  • the subscriber may order an advertised product through a screen on which the secondary advertisement is displayed. Settlement processing may be performed in the same way as described in FIG. 5.
  • the advertising service server 100 system since the advertiser can produce and register an advertisement and select subscribers without help of an advertising agency, the same effect as the first exemplary embodiment is obtained except that an advertisement is selected at the server side.

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  • Engineering & Computer Science (AREA)
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  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
PCT/KR2009/004792 2008-11-24 2009-08-27 Advertisement service server and digital television system be linked with the server WO2010058896A2 (en)

Applications Claiming Priority (2)

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KR10-2008-0117065 2008-11-24
KR1020080117065A KR101174060B1 (ko) 2008-11-24 2008-11-24 광고 서비스 서버 시스템과 그에 연계된 디지털 텔레비전 방송 수신 시스템

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CN102244814A (zh) * 2011-07-05 2011-11-16 广东星海数字家庭产业技术研究院有限公司 一种基于中间件的数字电视增值扩展业务平台及方法
WO2014016637A1 (en) * 2012-07-23 2014-01-30 Anthony Richards Message relay system and method
EP3048796A4 (en) * 2013-09-22 2016-07-27 Zte Corp INFORMATION SYSTEM, INFORMATION DELIVERY PROCESS AND IPTV SYSTEM BASED ON MULTI-SCREEN INTERACTION
US9924210B2 (en) 2015-07-24 2018-03-20 clypd, inc. Computer system and method for targeting content to users via multiple technology platforms

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KR20020035229A (ko) * 2000-11-04 2002-05-11 김정상 잔대 추출물과 그를 함유한 혈당강하용 조성물
KR101694967B1 (ko) 2012-02-02 2017-01-10 한국전자통신연구원 디지털 방송 시스템에서 연동형 광고의 서비스 방법 및 장치

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US20070277205A1 (en) * 2006-05-26 2007-11-29 Sbc Knowledge Ventures L.P. System and method for distributing video data
US20080056673A1 (en) * 2006-09-05 2008-03-06 Arcadyan Technology Corporation Method for creating a customized tv/radio service from user-selected contents and playback device using the same

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102244814A (zh) * 2011-07-05 2011-11-16 广东星海数字家庭产业技术研究院有限公司 一种基于中间件的数字电视增值扩展业务平台及方法
WO2014016637A1 (en) * 2012-07-23 2014-01-30 Anthony Richards Message relay system and method
EP3048796A4 (en) * 2013-09-22 2016-07-27 Zte Corp INFORMATION SYSTEM, INFORMATION DELIVERY PROCESS AND IPTV SYSTEM BASED ON MULTI-SCREEN INTERACTION
US9924210B2 (en) 2015-07-24 2018-03-20 clypd, inc. Computer system and method for targeting content to users via multiple technology platforms

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KR20100058309A (ko) 2010-06-03
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