WO2010041899A3 - 단위시간에 따라 광고비를 결정하는 과금 방법 및 시스템 - Google Patents

단위시간에 따라 광고비를 결정하는 과금 방법 및 시스템 Download PDF

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Publication number
WO2010041899A3
WO2010041899A3 PCT/KR2009/005793 KR2009005793W WO2010041899A3 WO 2010041899 A3 WO2010041899 A3 WO 2010041899A3 KR 2009005793 W KR2009005793 W KR 2009005793W WO 2010041899 A3 WO2010041899 A3 WO 2010041899A3
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WO
WIPO (PCT)
Prior art keywords
unit time
advertisement
billing method
costs according
advertisement costs
Prior art date
Application number
PCT/KR2009/005793
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English (en)
French (fr)
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WO2010041899A2 (ko
Inventor
권기오
김유원
노원숙
신웅섭
이우성
전민선
한서진
정하녕
Original Assignee
엔에이치엔비지니스플랫폼 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by 엔에이치엔비지니스플랫폼 주식회사 filed Critical 엔에이치엔비지니스플랫폼 주식회사
Priority to JP2011530949A priority Critical patent/JP2012505463A/ja
Priority to US13/123,502 priority patent/US20110264514A1/en
Publication of WO2010041899A2 publication Critical patent/WO2010041899A2/ko
Publication of WO2010041899A3 publication Critical patent/WO2010041899A3/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic

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  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

단위시간에 따라 광고비를 결정하는 과금 방법 및 시스템을 개시한다. 과금 방법은 광고에 대해 상기 광고의 성과를 수치화한 성과지수를 확인하는 단계, 상기 광고의 차순위 광고에 대한 순위지수를 확인하는 단계 및 상기 성과지수, 상기 순위지수 및 미리 결정된 가중치에 기초하여 상기 광고의 단위시간당 실제 과금액을 결정하는 단계를 포함한다.
PCT/KR2009/005793 2008-10-09 2009-10-09 단위시간에 따라 광고비를 결정하는 과금 방법 및 시스템 WO2010041899A2 (ko)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2011530949A JP2012505463A (ja) 2008-10-09 2009-10-09 単位時間に応じて広告費を決定する課金方法およびシステム
US13/123,502 US20110264514A1 (en) 2008-10-09 2009-10-09 Billing method and system that determines advertisement costs according to unit time

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2008-0099101 2008-10-09
KR1020080099101A KR101001791B1 (ko) 2008-10-09 2008-10-09 단위시간에 따라 광고비를 결정하는 과금 방법 및 시스템

Publications (2)

Publication Number Publication Date
WO2010041899A2 WO2010041899A2 (ko) 2010-04-15
WO2010041899A3 true WO2010041899A3 (ko) 2010-07-15

Family

ID=42101107

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/005793 WO2010041899A2 (ko) 2008-10-09 2009-10-09 단위시간에 따라 광고비를 결정하는 과금 방법 및 시스템

Country Status (4)

Country Link
US (1) US20110264514A1 (ko)
JP (1) JP2012505463A (ko)
KR (1) KR101001791B1 (ko)
WO (1) WO2010041899A2 (ko)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101586335B1 (ko) * 2010-08-25 2016-02-03 네이버 주식회사 온라인 광고 과금 시스템, 방법 및 컴퓨터 판독 가능한 기록 매체
KR101608691B1 (ko) * 2010-09-30 2016-04-05 네이버 주식회사 키워드 광고의 경쟁도에 기초한 광고 인벤토리 조정 시스템 및 방법
JP2013057918A (ja) 2011-09-09 2013-03-28 Shigeto Umeda 可変長の広告を表示また、入札するシステム
AU2012305698A1 (en) * 2011-09-09 2014-04-03 Dennoo Inc. Methods and systems for bidding and acquiring advertisement impressions
KR101819988B1 (ko) * 2011-10-11 2018-01-19 에스케이플래닛 주식회사 키워드 광고 제공 장치, 키워드 광고에서의 과금 방법, 및 이를 실행하는 프로그램을 기록한 기록 매체
US8725566B2 (en) * 2011-12-27 2014-05-13 Microsoft Corporation Predicting advertiser keyword performance indicator values based on established performance indicator values
US20150120436A1 (en) * 2012-10-19 2015-04-30 Google Inc. Systems, methods, and computer-readable-media for determining a multilocation predicted click-through rate for advertisements

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20050097154A (ko) * 2004-03-31 2005-10-07 엔에이치엔(주) 인터넷 검색 광고를 위한 키워드 입찰 제어 방법 및키워드 입찰 제어 시스템
KR20080011882A (ko) * 2006-08-01 2008-02-11 정태우 인터넷 키워드 광고에서의 최저 입찰액 결정 시스템 및방법
KR20080032512A (ko) * 2006-10-10 2008-04-15 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8364540B2 (en) * 2005-09-14 2013-01-29 Jumptap, Inc. Contextual targeting of content using a monetization platform
US20080103887A1 (en) * 2006-10-31 2008-05-01 Google Inc. Selecting advertisements based on consumer transactions

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040193488A1 (en) * 2000-01-19 2004-09-30 Denis Khoo Method and system for advertising over a data network
KR20050097154A (ko) * 2004-03-31 2005-10-07 엔에이치엔(주) 인터넷 검색 광고를 위한 키워드 입찰 제어 방법 및키워드 입찰 제어 시스템
KR20080011882A (ko) * 2006-08-01 2008-02-11 정태우 인터넷 키워드 광고에서의 최저 입찰액 결정 시스템 및방법
KR20080032512A (ko) * 2006-10-10 2008-04-15 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

Also Published As

Publication number Publication date
WO2010041899A2 (ko) 2010-04-15
KR20100040054A (ko) 2010-04-19
JP2012505463A (ja) 2012-03-01
US20110264514A1 (en) 2011-10-27
KR101001791B1 (ko) 2010-12-15

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