WO2010036021A3 - Procédé et système pour régler le degré d'exposition à la publicité - Google Patents

Procédé et système pour régler le degré d'exposition à la publicité Download PDF

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Publication number
WO2010036021A3
WO2010036021A3 PCT/KR2009/005425 KR2009005425W WO2010036021A3 WO 2010036021 A3 WO2010036021 A3 WO 2010036021A3 KR 2009005425 W KR2009005425 W KR 2009005425W WO 2010036021 A3 WO2010036021 A3 WO 2010036021A3
Authority
WO
WIPO (PCT)
Prior art keywords
degree
adjusting
advertising exposure
advertising
exposure
Prior art date
Application number
PCT/KR2009/005425
Other languages
English (en)
Korean (ko)
Other versions
WO2010036021A2 (fr
Inventor
심상일
Original Assignee
엔에이치엔비지니스플랫폼 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 엔에이치엔비지니스플랫폼 주식회사 filed Critical 엔에이치엔비지니스플랫폼 주식회사
Priority to JP2011528930A priority Critical patent/JP2012503266A/ja
Publication of WO2010036021A2 publication Critical patent/WO2010036021A2/fr
Publication of WO2010036021A3 publication Critical patent/WO2010036021A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Non-Silver Salt Photosensitive Materials And Non-Silver Salt Photography (AREA)

Abstract

L'invention concerne un procédé et un système pour évaluer le degré d'exposition à la publicité. Ledit procédé consiste à : recevoir des paramètres des annonceurs pour régler le degré d'exposition à la publicité; et à exposer les publicités en fonction du degré d'exposition à la publicité réglé.
PCT/KR2009/005425 2008-09-23 2009-09-23 Procédé et système pour régler le degré d’exposition à la publicité WO2010036021A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2011528930A JP2012503266A (ja) 2008-09-23 2009-09-23 広告露出量の調整方法およびシステム

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020080093131A KR101035781B1 (ko) 2008-09-23 2008-09-23 광고 노출량 조절 방법 및 시스템
KR10-2008-0093131 2008-09-23

Publications (2)

Publication Number Publication Date
WO2010036021A2 WO2010036021A2 (fr) 2010-04-01
WO2010036021A3 true WO2010036021A3 (fr) 2010-07-22

Family

ID=42060269

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/005425 WO2010036021A2 (fr) 2008-09-23 2009-09-23 Procédé et système pour régler le degré d’exposition à la publicité

Country Status (3)

Country Link
JP (1) JP2012503266A (fr)
KR (1) KR101035781B1 (fr)
WO (1) WO2010036021A2 (fr)

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101426922B1 (ko) * 2012-07-16 2014-08-06 주식회사 다음커뮤니케이션 광고 과금 방식의 노출량 조절 방법 및 장치
JP5683626B2 (ja) * 2013-03-18 2015-03-11 ヤフー株式会社 広告配信装置、広告配信方法及び広告配信プログラム
US20150012367A1 (en) * 2013-07-02 2015-01-08 Facebook, Inc. Fixed-pricing for guaranteed delivery of online advertisements
KR102162441B1 (ko) * 2013-10-02 2020-10-06 에스케이플래닛 주식회사 매체별 광고 송출 방법 및 이를 위한 장치
KR101642805B1 (ko) * 2015-04-16 2016-07-27 네이버 주식회사 트래픽 상품을 제공하는 시스템 및 방법
KR101709739B1 (ko) * 2015-09-25 2017-02-23 김영규 시장 원리를 이용한 큐레이션 서비스 제공 방법 및 이를 제공하기 위한 큐레이션 서비스 장치
US20190172090A1 (en) * 2016-08-31 2019-06-06 Rakuten, Inc. Information processing device, information processing method, program, and storage medium
KR102218800B1 (ko) * 2018-10-30 2021-02-23 주식회사 애드오피 광고 트래픽 거래 서비스 제공 방법 및 그 장치
CN111225244B (zh) * 2020-02-19 2022-03-01 聚好看科技股份有限公司 广告展示方法、服务器、显示设备
CN112581166B (zh) * 2020-12-10 2024-04-19 杭州网易云音乐科技有限公司 一种多媒体对象的调价方法及装置

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20060042129A (ko) * 2004-07-21 2006-05-12 이창준 회원 로그인 후 생기는 아이디의 주변 공간을 이용한 인터넷 광고, 아이디 애드와 아이디 애드 시스템
KR20080042248A (ko) * 2006-11-09 2008-05-15 김조영 이동 단말을 이용한 광고 서비스 방법
KR20080047254A (ko) * 2007-09-18 2008-05-28 류충희 온라인 광고 시스템 및 그 방법
US20080154797A1 (en) * 2006-12-20 2008-06-26 Yahoo! Inc., A Delaware Corporation Hybrid Advertisement Pricing System and Method

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP3825597B2 (ja) * 1999-11-18 2006-09-27 日本電信電話株式会社 コンテンツ表示回数制御方法，装置およびそのプログラム記録媒体
JP2002007867A (ja) * 2000-06-26 2002-01-11 Nec Corp 広告システムと広告サービス方法
JP2002288322A (ja) * 2001-03-26 2002-10-04 Tea Cup Communication:Kk 広告受注管理システム、広告受注管理装置および広告受注管理方法ならびにプログラム
JP2003345278A (ja) * 2002-05-23 2003-12-03 Hitachi Ltd 広告配信装置及び方法

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20060042129A (ko) * 2004-07-21 2006-05-12 이창준 회원 로그인 후 생기는 아이디의 주변 공간을 이용한 인터넷 광고, 아이디 애드와 아이디 애드 시스템
KR20080042248A (ko) * 2006-11-09 2008-05-15 김조영 이동 단말을 이용한 광고 서비스 방법
US20080154797A1 (en) * 2006-12-20 2008-06-26 Yahoo! Inc., A Delaware Corporation Hybrid Advertisement Pricing System and Method
KR20080047254A (ko) * 2007-09-18 2008-05-28 류충희 온라인 광고 시스템 및 그 방법

Also Published As

Publication number Publication date
KR101035781B1 (ko) 2011-05-20
JP2012503266A (ja) 2012-02-02
WO2010036021A2 (fr) 2010-04-01
KR20100034144A (ko) 2010-04-01

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