WO2010027224A3 - 광고주와 퍼블리셔의 의도를 고려하여 선택적으로 문맥 광고 서비스를 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 - Google Patents

광고주와 퍼블리셔의 의도를 고려하여 선택적으로 문맥 광고 서비스를 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 Download PDF

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Publication number
WO2010027224A3
WO2010027224A3 PCT/KR2009/005032 KR2009005032W WO2010027224A3 WO 2010027224 A3 WO2010027224 A3 WO 2010027224A3 KR 2009005032 W KR2009005032 W KR 2009005032W WO 2010027224 A3 WO2010027224 A3 WO 2010027224A3
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WO
WIPO (PCT)
Prior art keywords
advertiser
publisher
intent
selectively providing
recording medium
Prior art date
Application number
PCT/KR2009/005032
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English (en)
French (fr)
Other versions
WO2010027224A2 (ko
Inventor
김민욱
위의석
한서진
Original Assignee
엔에이치엔비즈니스플랫폼(주)
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 엔에이치엔비즈니스플랫폼(주) filed Critical 엔에이치엔비즈니스플랫폼(주)
Priority to JP2011525983A priority Critical patent/JP2012502345A/ja
Publication of WO2010027224A2 publication Critical patent/WO2010027224A2/ko
Publication of WO2010027224A3 publication Critical patent/WO2010027224A3/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

본 발명은 광고주와 퍼블리셔의 의도를 고려하여 선택적으로 문맥 광고 서비스를 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체에 관한 것으로서, 본 발명의 일 태양에 따르면, 문맥 광고를 제공하는 광고주와 사이버 공간을 운영하는 퍼블리셔의 의도를 고려하여 선택적으로 문맥 광고 서비스를 제공하기 위한 방법으로서, 상기 광고주의 시스템으로부터 문맥 광고의 게재를 위한 입찰 요청을 수신하는 단계, 상기 퍼블리셔의 시스템으로부터 문맥 광고의 게재에 관한 조건 정보를 수신하는 단계, 및 상기 입찰 요청과 상기 조건 정보에 기초하여 상기 입찰 요청된 문맥 광고를 상기 사이버 공간에 게재하는 단계를 포함하는 방법이 제공된다.
PCT/KR2009/005032 2008-09-05 2009-09-04 광고주와 퍼블리셔의 의도를 고려하여 선택적으로 문맥 광고 서비스를 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 WO2010027224A2 (ko)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2011525983A JP2012502345A (ja) 2008-09-05 2009-09-04 広告主とパブリッシャーの意図を考慮して選択的にコンテクスト広告サービスを提供するための方法、システム及びコンピュータ読取可能な記録媒体

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR20080087972A KR101028781B1 (ko) 2008-09-05 2008-09-05 광고주와 퍼블리셔의 의도를 고려하여 선택적으로 문맥 광고 서비스를 제공하기 위한 방법, 시스템 및 컴퓨터 판독가능한 기록 매체
KR10-2008-0087972 2008-09-05

Publications (2)

Publication Number Publication Date
WO2010027224A2 WO2010027224A2 (ko) 2010-03-11
WO2010027224A3 true WO2010027224A3 (ko) 2010-07-08

Family

ID=41797674

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/005032 WO2010027224A2 (ko) 2008-09-05 2009-09-04 광고주와 퍼블리셔의 의도를 고려하여 선택적으로 문맥 광고 서비스를 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

Country Status (3)

Country Link
JP (1) JP2012502345A (ko)
KR (1) KR101028781B1 (ko)
WO (1) WO2010027224A2 (ko)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20040104060A (ko) * 2003-06-02 2004-12-10 송재현 블로그 컨텐츠의 키워드 분석을 통한 관련 사이트 광고 및링킹 방법
US20060287920A1 (en) * 2005-06-01 2006-12-21 Carl Perkins Method and system for contextual advertisement delivery
KR20070088537A (ko) * 2005-05-20 2007-08-29 스티븐 클로프 디지털 광고 시스템
US20070239534A1 (en) * 2006-03-29 2007-10-11 Hongche Liu Method and apparatus for selecting advertisements to serve using user profiles, performance scores, and advertisement revenue information

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20040104060A (ko) * 2003-06-02 2004-12-10 송재현 블로그 컨텐츠의 키워드 분석을 통한 관련 사이트 광고 및링킹 방법
KR20070088537A (ko) * 2005-05-20 2007-08-29 스티븐 클로프 디지털 광고 시스템
US20060287920A1 (en) * 2005-06-01 2006-12-21 Carl Perkins Method and system for contextual advertisement delivery
US20070239534A1 (en) * 2006-03-29 2007-10-11 Hongche Liu Method and apparatus for selecting advertisements to serve using user profiles, performance scores, and advertisement revenue information

Also Published As

Publication number Publication date
KR101028781B1 (ko) 2011-04-14
JP2012502345A (ja) 2012-01-26
WO2010027224A2 (ko) 2010-03-11
KR20100028979A (ko) 2010-03-15

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