WO2010023821A1 - 広告配信システム、広告配信装置、及び広告配信方法 - Google Patents

広告配信システム、広告配信装置、及び広告配信方法 Download PDF

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Publication number
WO2010023821A1
WO2010023821A1 PCT/JP2009/003655 JP2009003655W WO2010023821A1 WO 2010023821 A1 WO2010023821 A1 WO 2010023821A1 JP 2009003655 W JP2009003655 W JP 2009003655W WO 2010023821 A1 WO2010023821 A1 WO 2010023821A1
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WO
WIPO (PCT)
Prior art keywords
information
user
advertisement
mail
travel
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2009/003655
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English (en)
French (fr)
Japanese (ja)
Inventor
上山　康博
森田　昌宏
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Rakuten Group Inc
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Rakuten Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Rakuten Inc filed Critical Rakuten Inc
Priority to US12/994,134 priority Critical patent/US8682727B2/en
Priority to EP09809478A priority patent/EP2273439A4/en
Priority to CN200980131861.0A priority patent/CN102124480B/zh
Publication of WO2010023821A1 publication Critical patent/WO2010023821A1/ja
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Definitions

  • the present invention relates to an advertisement distribution system, an advertisement distribution apparatus, and an advertisement distribution method for distributing advertisements to user terminal devices connected to a network.
  • a system in which a user connects to a network such as the Internet using a terminal device and reserves accommodation at an accommodation facility through information such as a web page provided from a web server (for example, a special feature). No. 2002-236833).
  • the user can easily acquire information on tourist facilities and restaurants corresponding to the time and place at the travel destination, supports the user's actions at the travel destination, and at the same time promotes tourist facilities and restaurants, etc.
  • the effect is also being improved.
  • the present invention is capable of accurately narrowing down and distributing useful advertising information to be provided to a user who is acting at a travel destination without using the GPS function implemented in some portable terminal devices.
  • An object of the present invention is to provide an advertisement distribution system, an advertisement distribution device, and an advertisement distribution method capable of easily obtaining advertisement information that meets the needs for a user and obtaining high advertising effects for an advertiser. To do.
  • the present invention provides a user terminal device connectable to a network, an advertisement database in which a plurality of advertisement information is registered, and a user terminal device that extracts advertisement information extracted from the advertisement database via the network.
  • An advertisement distribution system that distributes to the user information database that stores user information of the user, a reservation information database that stores the travel reservation information of the user in association with the user information, and a plurality of A tourism resource database in which the tourism resource information is registered; and a travel support server that can freely extract the tourism resource information from the tourism resource database.
  • the travel support server includes travel reservation information stored in the reservation information database.
  • tourism resource information extraction means for extracting the tourism resource information from the tourism resource database based on location information included in the tourism resource information, and a web page included in the tourism resource information extracted by the tourism resource information extraction means
  • a first e-mail generating unit that generates the first e-mail generated by the first e-mail generating unit, and a first e-mail distributing unit that distributes the first e-mail generated to the user terminal device.
  • the embedded URL User identification means for extracting user identification information to identify the user
  • advertisement information extraction means for extracting advertisement information to be provided to the user identified by the user identification means from the advertisement database based on the selected tourism resource information
  • a second e-mail generation unit that generates a second e-mail including the advertisement information extracted by the advertisement information extraction unit, and a second e-mail generated by the second e-mail generation unit
  • second e-mail delivery means for delivering to the user terminal device of the user specified by the specifying means.
  • the first electronic mail is distributed to the user terminal device of the user at the travel destination by the first electronic mail distribution means of the travel support server, and then the second electronic of the advertisement server.
  • the second electronic mail is distributed by the mail distribution means.
  • the travel support server includes an embedded URL generation unit, thereby generating a URL in which the transfer function to the web page URL included in the tourism resource information and the user identification information included in the user information are embedded.
  • the web page URL included in the tourism resource information is stored in the tourism resource database and is extracted by the tourism resource information extracting means.
  • the tourism resource information extracting means identifies tourism resource information corresponding to the user's position at a predetermined time.
  • the behavior of the user at the travel destination can be specified by referring to the travel schedule included in the travel reservation information stored in the reservation information database.
  • the first electronic mail generated by the first electronic mail generating means is provided with a link function to the embedded URL generated by the embedded URL generating means, and the first electronic mail is sent to the first electronic mail distributing means. Is distributed to the user terminal device of the user at the travel destination.
  • the tourism resource web page is supplied to the user terminal device by the embedded URL transfer function.
  • the user specifying means extracts the user identification information embedded in the embedded URL and specifies the user. By doing so, it can be confirmed that the user is acting according to the travel schedule, and the advertisement information extraction means of the advertisement server provides the user with information such as the location and time of the tourism resource selected by the user. It is possible to accurately extract the advertisement information to be extracted from the advertisement database.
  • the second e-mail generation unit generates a second e-mail including the advertisement information extracted by the advertisement information extraction unit, and the second e-mail distribution unit specifies the second e-mail, and the user terminal of the user who specified the second e-mail
  • the second e-mail distribution unit specifies the second e-mail, and the user terminal of the user who specified the second e-mail
  • a travel product database in which a plurality of travel product information is registered and travel product information that can be reserved are extracted from the travel product database and provided to the user terminal device via the network.
  • a travel reservation server that extracts user information and generates travel reservation information associated with the user by a response from the device, the travel reservation server registers the user information in the user information database, and It is preferable to register travel reservation information in the reservation information database.
  • the advertisement information extracting means extracts advertisement information that is at a certain distance from the position information of the selected tourism resource information. According to this, it is possible to provide useful information to the user by associating the position of the selected tourism resource with the advertisement information.
  • the present invention is also directed to an advertisement information storage means connected to a user terminal device via a network and storing a plurality of advertisement information, and an advertisement distribution for delivering advertisement information extracted from the advertisement information storage means to the user terminal device.
  • a user information storage unit that stores user information of the user, a reservation information storage unit that stores the travel reservation information of the user in association with the user information, and a plurality of Tourism resource storage means in which tourism resource information is stored in advance, and the tourism resource information corresponding to the position of the user at a predetermined time specified from the travel schedule included in the travel reservation information registered in the reservation information storage means
  • the tourist resource information extracting means for extracting from the tourist resource storage means based on the location information included in the tourist resource information, and the tourist resource extracting means A function of transferring to a web page URL included in the issued tourism resource information, an embedded URL generating means for generating a URL embedded with user identification information included in the user information, and an embedded URL generated by the embedded URL generating means
  • First e-mail generating means for
  • the advertisement distribution apparatus of the present invention the first electronic mail is distributed by the first electronic mail distribution means to the user terminal device of the user at the travel destination, and then the second electronic mail is distributed by the second electronic mail distribution means.
  • An email is delivered.
  • the advertisement distribution apparatus according to the present invention includes the tourism resource information extraction unit, thereby corresponding to the position of the user at a predetermined time from the travel schedule included in the travel reservation information registered in the reservation information storage unit.
  • the tourism resource information can be extracted from the tourism resource storage means, and the extracted tourism resource information is in line with the behavior of the user at the travel destination.
  • the advertisement distribution apparatus includes the embedded URL generation unit and the first e-mail generation unit, so that the transfer function to the web page URL included in the tourism resource information and the user identification included in the user information are included.
  • a URL in which information is embedded is generated, a first e-mail having a function of linking to the embedded URL is generated, and distributed to the user terminal device of the user at the travel destination by the first e-mail distribution means. it can.
  • the tourism resource web page is supplied to the user terminal device by the embedded URL transfer function.
  • the user identification information embedded in the embedded URL is extracted by the user specifying means to specify the user.
  • the user's response to the distributed first electronic mail allows the advertisement distribution apparatus to easily confirm that the user is acting along the travel schedule.
  • the advertisement information extraction means the advertisement information to be provided to the user is extracted from the information such as the location and time of the tourism resource selected by the user and extracted from the advertisement information storage means, and the second e-mail generation means , A second electronic mail including the advertisement information is generated, and the second electronic mail is distributed to the user terminal device of the user specified by the user specifying means by the second electronic mail distribution means.
  • the optimal advertisement information for the user can be provided by the second e-mail, the user can obtain information meeting the needs by the advertisement information included in the second e-mail.
  • the CTR of the advertisement provided by the second e-mail can be improved.
  • a travel product storage means in which a plurality of travel product information is stored in advance, and travel product information that can be reserved are extracted from the travel product storage means and provided to the user terminal device via the network.
  • travel reservation means for extracting user information and generating travel reservation information associated with the user in response to a response from the user terminal device,
  • the travel reservation means preferably registers the user information in the user information storage means and registers the travel reservation information in the reservation information storage means.
  • the advertisement information extraction means extracts advertisement information that is at a certain distance from the position information of the selected tourism resource information. According to this, it is possible to provide useful information to the user by associating the position of the selected tourism resource with the advertisement information.
  • the present invention is an advertisement distribution method that is connected to a user terminal device via a network and distributes advertisement information to the user terminal device.
  • User information is stored in a user information storage unit that stores user information. Referring to the travel reservation information from the reservation information storage means in which the travel reservation information of the user is stored in association with the user information, and from the tourism resource storage means in which a plurality of tourism resource information is stored in advance, Tourism resource extraction for extracting tourism resource information corresponding to the user's position at a predetermined time specified by the travel schedule included in the reservation information registered in the reservation information storage means based on the position information included in the tourism resource information The process, the transfer function to the web page URL included in the tourism resource information extracted by the tourism resource extraction process, and the user identification information
  • An embedded URL generating step for generating an embedded URL
  • a first email generating step for generating a first email having a function of linking to the embedded URL generated by the embedded URL generating step
  • the first electronic mail is distributed to the user terminal device of the user at the travel destination by the first electronic mail distribution step, and then the second electronic mail is distributed by the second electronic mail distribution step.
  • Deliver email The first e-mail is provided with the embedded URL generated by the embedded URL generating step with a link function added by the first e-mail generating step.
  • the web page URL embedded in the embedded URL is included in the tourism resource information of the tourism resource storage means, and is extracted from the tourism resource storage means by the tourism resource extraction step.
  • the tourism resource information corresponding to the position of the user at a predetermined time specified by the travel schedule included in the reservation information registered in the reservation information storage means is converted into the position information included in the tourism resource information. Based on the tourism resource storage means.
  • the user acts along the travel schedule of the travel reservation information and the information desired by the user is the first
  • the user selects and operates the first e-mail link function. Therefore, when the link function of the tourism resource information distributed by the first e-mail is selected, the user acts along the travel schedule and the information desired by the user is distributed by the first e-mail. Become. Then, when the link function is selected, the user identification information of the embedded URL is extracted in the user specifying step, and the user is specified. Next, advertisement information to be provided to the user is extracted from the advertisement information storage means by the advertisement information extraction step.
  • the location and time of the user at the travel destination can be specified, and the advertisement information is accurately narrowed down. Can do.
  • the second e-mail including the advertisement information thus narrowed down is generated by the second e-mail generation step, and the second e-mail is distributed to the identified user by the second e-mail distribution step.
  • the user can obtain information that meets the needs from the advertisement information included in the second e-mail, and the advertiser can improve the CTR of the advertisement provided by the second e-mail. .
  • travel product information that can be reserved is extracted from travel product storage means in which a plurality of travel product information is stored in advance and provided to the user terminal device via the network.
  • the reservation information registration step of registering the reservation information generated in the step in the reservation information storage means is preferably performed prior to the tourism resource extraction step.
  • the advertisement information extraction step extracts advertisement information at a certain distance from the location information of the selected tourism resource information. According to this, it is possible to provide useful information to the user by associating the position of the selected tourism resource with the advertisement information.
  • Explanatory drawing which shows the outline
  • 1 is a block diagram showing a schematic configuration of an advertisement distribution device according to an embodiment.
  • Explanatory drawing which shows the information content memorize
  • (A) is explanatory drawing which shows the information content memorize
  • (b) is explanatory drawing which shows the information content memorize
  • Explanatory drawing which shows an example of a reservation record.
  • the chart figure which shows the process in a travel assistance server and an advertisement server.
  • FIG. 1 shows a schematic configuration of an advertisement distribution system according to the present embodiment.
  • the advertisement distribution system includes an advertisement distribution device 1, a user terminal device 2-k (k is 1, 2,... N), and an advertiser terminal device 3-k (k is 1, 2). ... n).
  • the advertisement distribution apparatus 1 includes a travel reservation server 4 (travel reservation means), a travel support server 5, and an advertisement server 6 (advertisement distribution means), and is connected to a network NW such as the Internet. Further, the user terminal device 2-k and the advertiser terminal device 3-k can be connected to the network NW through a server such as an Internet service provider. As a result, the advertisement distribution apparatus 1, the user terminal apparatus 2-k, and the advertiser terminal apparatus 3-k are mutually connected via the network NW by TCP / IP protocol (Transmission Control Protocol / Internet Protocol) or the like. Data is sent and received.
  • TCP / IP protocol Transmission Control Protocol / Internet Protocol
  • the advertisement distribution apparatus 1 is shown in which three servers 4, 5, 6 are provided and functioned internally.
  • the present invention is not limited to this, and a plurality of server apparatuses (that is, , A travel reservation server device, a travel support server device, and an advertisement server device) may be provided separately.
  • a personal computer with a web browser (software) installed, a PDA (Personal Digital Assistant), a mobile phone, etc.
  • Web pages provided from the servers 4, 5, and 6 of the advertisement distribution apparatus 1 via the network NW can be displayed on a display unit (for example, a liquid crystal display), You can send and receive.
  • a display unit for example, a liquid crystal display
  • the advertisement distribution device 1 is a server device that includes a travel reservation server 4, a travel support server 5, and an advertisement server 6 and is operated by a travel product provider or the like. Specifically, as shown in FIG. A communication unit 7 connected to the network NW to control the communication state with the user terminal device 2-k or the advertiser terminal device 3-k, and a storage unit 8 (for example, an operating system, various programs, data, etc.) , A hard disk drive, etc.), a system control unit 9 (arithmetic processing circuit comprising a CPU, ROM, RAM, etc.) for performing various arithmetic processing, and an input / output interface for performing interface processing between the storage unit 8 and the system control unit 9 Part 10.
  • a communication unit 7 connected to the network NW to control the communication state with the user terminal device 2-k or the advertiser terminal device 3-k
  • a storage unit 8 for example, an operating system, various programs, data, etc.
  • system control unit 9 arithmetic processing circuit comprising a CPU,
  • the advertisement distribution apparatus 1 reads out data from a recording medium such as a flexible disk, CD (Compact Disc), DVD (Digital Versatile Disc) and the like, and has a drive unit for recording data on the recording medium. You may have.
  • a recording medium such as a flexible disk, CD (Compact Disc), DVD (Digital Versatile Disc) and the like, and has a drive unit for recording data on the recording medium. You may have.
  • the storage unit 8 stores accommodation facility database 11, user information database 12 (user information storage means), reservation information in order to store data used by the servers 4, 5, and 6.
  • a database 13 (reservation information storage means), a tourism resource database 14 (tourism resource storage means), and an advertisement database 15 (advertisement information storage means) are constructed.
  • the accommodation facility database 11 is an example of a travel product database (travel product storage means) in the present invention.
  • the accommodation facility database 11 stores (registers) information relating to accommodation facilities. As shown in FIG. 3, the accommodation facility ID, location information (longitude / latitude, etc.), check-in time, check-out time, basic Data such as information (name, address, telephone number, etc.), room information, accommodation reservation status (vacancy status), and the like are associated with each other, and are stored so as to be distinguishable for each accommodation facility by genre, facility name, and the like.
  • a user ID for example, a user ID, a password for logging in, a user name, an address, a telephone number, a machine number such as a mobile phone (or a subscriber number), E-mail addresses etc. are stored (registered).
  • a travel schedule reserved by the user is stored (registered) in association with the user ID, the accommodation facility ID, and the like, and as shown in FIG. ID, accommodation facility ID, accommodation reservation date, transportation, date and time of getting on / off, etc., position of getting on / off, etc. are stored. Furthermore, it is preferable to register in the reservation information database 13 information genres (attributes) desired by the user, tourism resources, restaurants and the like. Data registered in the reservation information database 13 is generated by a travel reservation server 4 described later. Specifically, the travel reservation server 4 uses, for example, a user ID (associated with user information in the user information database 12) from various types of reservation information input in the user terminal device 2-k, as shown in FIG.
  • Flag (used for user identification to be described later), number of adults, number of children, accommodation reservation date, accommodation facility ID (linked to accommodation facility information in the accommodation facility database 11), accommodation facility position, scheduled check-in date, check Scheduled out date / time, outbound departure location, outbound departure time, outbound flight name (if aircraft), outbound arrival location, outbound arrival time, return departure location, return departure time, return flight name (if aircraft), return arrival location,
  • a reservation record 16 that records the return arrival time and the like is generated and registered in the reservation information database 13.
  • the accommodation facility position may be acquired from the accommodation facility database 11 by referring to the accommodation facility database 11 based on the accommodation facility ID.
  • the scheduled check-in time and the scheduled check-out time may be acquired from the accommodation facility database 11 with reference to the accommodation facility database 11 when there is no user input. Furthermore, the departure time and arrival time may be acquired from a flight number database (not shown) based on the flight name.
  • the tourism resource database 14 includes, for example, names of zoos, amusement parks, museums, art galleries, historic sites, entertainment districts, etc. ), Position (longitude, latitude, etc.) and content (text data, image, etc.) are stored (registered). Furthermore, a restaurant list, a souvenir shop list, and a tourist facility list are provided as genres, and the web page URL, position (longitude, latitude, etc.) and list contents (store name, etc.) where each list is posted are registered. Is preferred.
  • the advertisement database 15 includes a name, an advertisement ID, and a web page URL (hereinafter referred to as an advertisement URL) operated by each advertiser for restaurants, souvenir shops, tourist facilities, and the like as genres.
  • Location longitude, latitude, etc.
  • distribution area and distribution time zone as advertisement distribution conditions
  • advertisement content text data, images, etc.
  • bid amount unit price
  • the other is a second e-mail targeted for a second e-mail delivered to the user when the user reacts to the e-mail first delivered to the user who wants an advertisement.
  • This is the publication fee when includes an advertisement.
  • you may comprise so that it may be charged when there is a click through instead of a printing fee.
  • the system control unit 9 reads out and executes various programs stored in the storage unit 8 to control each unit in the advertisement distribution apparatus 1 and functions as the travel reservation server 4, the travel support server 5, and the advertisement server 6.
  • the tourist resource information extraction unit 17, the embedded URL generation unit 18, the first email generation unit 19, and the first email distribution unit 20 are provided.
  • a user specifying unit 21 an advertisement information extracting unit 22, a second email generation unit 23, and a second email delivery unit 24 are provided.
  • the first e-mail and the second e-mail are distributed to the user by respective e-mail transmission means (not shown).
  • the first e-mail and the second e-mail are provided with a mail server independent of the advertisement distribution apparatus 1.
  • the electronic mail and the second electronic mail can also be configured to be transmitted collectively.
  • the travel support server 5 and the advertisement server 6 As a premise of this operation, data is registered in the advertisement database 15, the user information database 12, and the reservation information database 13. That is, the advertisement server 6 stores the advertisement information supplied from the advertiser terminal device 3-k in the advertisement database 15 when an advertisement is submitted by the advertiser terminal device 3-k connected via the network. Register (advertising information registration process).
  • the travel reservation server 4 also extracts a plurality of accommodation facilities (accommodation facility information) that can be reserved from the accommodation facility database 11 and provides them to the user terminal device 2-k via the network NW. The user operates the user terminal device 2-k to select an accommodation facility provided from the accommodation facility database 11, and makes a reservation.
  • the travel reservation server 4 receives a travel reservation operation from the user and extracts user information and generates reservation information associated with the user (travel reservation process).
  • a database corresponding to transportation means is not shown, but a travel schedule including transportation means is set by the travel reservation server 4 in cooperation with a system that handles reservations for transportation means such as aircraft and railways.
  • the travel reservation server 4 generates the above-described reservation record 16 shown in FIG. Subsequently, the generated reservation record 16 is registered in the reservation information database 13 (reservation information registration step).
  • the travel support server 5 acquires the user who is acting at the travel destination and the position information from the reservation information database 13 by specifying the time (date and time). In this case, whether or not the user is actually acting is not a processing condition, and the user and the position information thereof are acquired based on data existing in the reservation information database 13.
  • This position information is the position of the user at a predetermined time specified by the travel schedule included in the reservation information. Note that the position information acquisition timing is triggered by a time earlier than the specified predetermined time. Specifically, in each record of FIG. 5, when the time stored in the outbound arrival time column or the check-in column is included within a predetermined time (for example, within 3 hours), for each user ID Get longitude and latitude information.
  • the tourism resource information extraction unit 17 extracts the tourism resource information corresponding to the position from the tourism resource database 14 based on the user's position at the specified predetermined time, and acquires the facility URL of the tourism resource ( Tourism resource extraction process).
  • the embedded URL generating means 18 generates an embedded URL (embedded URL generating step).
  • the embedded URL is generated by adding a redirect function (transfer function) to the facility URL acquired by the tourism resource information extracting unit 17 and incorporating the user ID (user identification information) of the target user acquired from the reservation information database 13.
  • the user ID mounted in the embedded URL is preferably encrypted.
  • the user information database 12 may be referred to to obtain the mobile phone body number, subscriber number, etc., which may be encrypted and used as the user identification information of the embedded URL.
  • the generation of the embedded URL can be performed using dedicated application software, but it can also be performed using CGI installed in the travel support server 5. The following is an example of an embedded URL.
  • http://travel.com/redirect?100100?http://abc-zoo.net In this embedded URL, http://travel.com designates a server for a transaction to be established first by the user terminal device.
  • the description is a URL of a site that operates the advertisement distribution apparatus.
  • redirect is a description corresponding to redirect in the server. The description is not limited to this description, and may be a description that enables the advertisement distribution apparatus to identify the redirect.
  • 100100 is the user ID of the user who sends the e-mail. In the above formula, the user ID is not encrypted, but is actually encrypted.
  • http://abc-zoo.net is the URL of a site operated by tourism resources.
  • the first e-mail is generated by the first e-mail generation means 19 in STEP 4 (first e-mail generation step).
  • the first e-mail generating means 19 generates a first e-mail by giving a text (a facility name of a tourist resource, a guidance sentence, etc.) to the body of the e-mail or a link function to an embedded URL in the image.
  • the first e-mail delivery means 20 acquires the user's e-mail address from the user information database 12, and in STEP 6 delivers the first e-mail to the user terminal device 2 of the user (first E-mail delivery process). Note that an advertisement may be posted in the body of the first e-mail in addition to the embedded URL.
  • the user receives the first e-mail by the user terminal device 2-k such as a mobile phone at a travel destination.
  • the user terminal device 2-k such as a mobile phone at a travel destination.
  • the user may behave differently from the itinerary due to cancellation of the itinerary, change, or proxy participation, the first e-mail is distributed based on the reservation information database 13.
  • the user terminal device 2-k transmits a transmission request to the target page of the embedded URL via the web browser (STEP 8).
  • the advertisement distribution apparatus 1 receives, for example, a page request for a tourism resource that operates a site of http://abc-zoo.net from the user terminal device. At the same time, the advertisement distribution device 1 acquires redirect information and user ID information included in the embedded URL from the user terminal device.
  • the user specifying means 21 of the advertisement server 6 specifies the user by referring to the user information database 12 from the user ID of the embedded URL transmitted (user specifying step). Further, the advertisement server 6 sets a flag in the flag area of the reservation record 16 (see FIG. 5) of the reservation information database 13 in STEP 10 when the user is specified.
  • This flag indicates that (1) the user uses the user terminal device 2-k, (2) the user is in an environment where the user terminal device 2-k such as a mobile phone can be used, and (3) the user It means that you are acting as planned, and (4) you are interested in the tourism resources of the target page.
  • the advertisement distribution apparatus 1 transmits the facility URL to the user terminal apparatus 2-k by the redirect process (STEP 11) based on the embedded URL redirect function (STEP 12).
  • the user terminal device 2-k performs transmission request processing by the web browser (STEP 13), and transmits a transmission request to the web server 25 operated by the facility (STEP 14).
  • the web page is transmitted from the web server 25 operated by the facility to the user terminal device 2-k in STEP 15, and the web page is displayed in the user terminal device 2-k in STEP 16.
  • the advertisement distribution apparatus 1 refers to the reservation information database 14 and acquires information genres (attributes) desired by the user, tourism resources, restaurants, and the like. Then, the advertisement distribution device 1 uses the genre related to the tourism resource in which the user is interested and the position information close to the tourism resource in which the user is interested as the condition, in STEP 17, the advertisement information extraction means 22 of the advertisement server 6 Advertisement information to be provided to the identified user is extracted from the advertisement database 15 (advertisement information extraction step). For example, for a user who is interested in a zoo, advertisement information of a tourist facility that can be stored in the advertisement database 15 and a souvenir shop having location information close to the zoo is extracted.
  • a second e-mail in which the advertisement information (extracted) is posted in STEP 18 is generated by the second e-mail generating means 23 (second e-mail generating step).
  • the e-mail body may include text (such as a store name or a guide sentence supplied as an advertisement) or an image, or may include a web page URL operated by the advertiser.
  • STEP 19 the electronic mail address of the user is acquired from the user information database 12, and in STEP 20, the second electronic mail is distributed to the user terminal device 2-k by the second electronic mail distribution means 24 (second electronic mail distribution). Process).
  • the user uses the user terminal device, and (2) the user is in an environment where the user terminal device such as a mobile phone can be used. (3) Since it has been confirmed that the user is acting as scheduled, and (4) he is interested in the tourism resources of the target page, the user's response rate is increased when he sends further e-mails.
  • the information to be provided to the user can be narrowed down easily and accurately, and the second electronic mail can provide optimum information for the user. As a result, the user can efficiently obtain information meeting the needs, and the CTR of the advertisement is improved for the advertiser.
  • the travel reservation server 4 by providing the travel reservation server 4, user information is registered in the user information database 12 at the time of travel reservation, and travel reservation information is registered in the reservation information database 13.
  • the travel support server 5 or the advertisement server 6 uses the user terminal device 2-k in advance. It is also possible to acquire user information and travel reservation information.
  • the information registered (stored) in each of the databases 11, 12, 13, 14, and 15 is not limited to that specifically shown in the above embodiment, and can be changed or added as appropriate. Yes.
  • the present invention can provide an advertisement distribution system, an advertisement distribution apparatus, and an advertisement distribution method that accurately narrow down and distribute useful advertisement information provided to a user who is acting at a travel destination. Therefore, it can be suitably used for an advertisement service using a network.

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PCT/JP2009/003655 2008-08-28 2009-07-31 広告配信システム、広告配信装置、及び広告配信方法 Ceased WO2010023821A1 (ja)

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US12/994,134 US8682727B2 (en) 2008-08-28 2009-07-31 Advertisement distribution system, advertisement distribution device, advertisment distribution method, advertisement distribution program, and computer readable record medium recorded with advertisement distribution program
EP09809478A EP2273439A4 (en) 2008-08-28 2009-07-31 ADVERTISING DISTRIBUTION SYSTEM, ADVERTISING DISTRIBUTION DEVICE, AND ADVERTISEMENT DISTRIBUTION METHOD
CN200980131861.0A CN102124480B (zh) 2008-08-28 2009-07-31 广告传送系统、广告传送装置及广告传送方法

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US8682727B2 (en) 2014-03-25
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CN102124480B (zh) 2016-05-04
CN102124480A (zh) 2011-07-13
US20110071906A1 (en) 2011-03-24
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TW201025175A (en) 2010-07-01
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