WO2010016710A2 - 데이터 방송에 적응적인 광고 방법 및 시스템 - Google Patents
데이터 방송에 적응적인 광고 방법 및 시스템 Download PDFInfo
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- WO2010016710A2 WO2010016710A2 PCT/KR2009/004345 KR2009004345W WO2010016710A2 WO 2010016710 A2 WO2010016710 A2 WO 2010016710A2 KR 2009004345 W KR2009004345 W KR 2009004345W WO 2010016710 A2 WO2010016710 A2 WO 2010016710A2
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- Prior art keywords
- mobile communication
- broadcast
- communication terminal
- request signal
- advertisement
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- 238000000034 method Methods 0.000 title claims abstract description 42
- 230000003044 adaptive effect Effects 0.000 title claims abstract description 14
- 238000010295 mobile communication Methods 0.000 claims abstract description 96
- 238000001914 filtration Methods 0.000 claims description 6
- 230000005540 biological transmission Effects 0.000 claims description 4
- 230000000694 effects Effects 0.000 abstract description 7
- 230000001360 synchronised effect Effects 0.000 description 4
- 238000010586 diagram Methods 0.000 description 2
- 241000531116 Blitum bonus-henricus Species 0.000 description 1
- 235000008645 Chenopodium bonus henricus Nutrition 0.000 description 1
- 238000010411 cooking Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
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- H04N21/234318—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by decomposing into objects, e.g. MPEG-4 objects
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Definitions
- the present invention relates to an advertising method and system, and in particular, by providing an advertisement broadcast corresponding to and synchronized with a data broadcast played in a VOD terminal to a mobile communication terminal corresponding to a VOD terminal, thereby maximizing an advertisement effect and convenience of a product purchase by a customer.
- the present invention relates to a commercial and a system adaptive to data broadcasting.
- the technical problem to be achieved by the present invention is to provide an advertising method and system that can connect the information provided through broadcasting with the purchase of the consumer.
- the advertisement request signal may be received from a plurality of mobile communication terminals.
- the commercial broadcast may further include content information related to the content of the data broadcast.
- the advertisement broadcast may be a local advertisement corresponding to a geographical address where the VOD terminal is located.
- Payment may be further provided.
- listing the product information for all products included in the commercial Providing the list of product information to the mobile communication terminal; And receiving a third purchase request signal and payment information for all or some products included in the list from the mobile communication terminal, and pays for the price corresponding to the third purchase request signal using the payment information.
- the step may be further provided.
- the step of transmitting the advertising broadcast to the mobile terminal storing the information on the interest product group of the user of the mobile communication terminal; Generating a sub commercial by filtering content corresponding to the interest product group among the commercials; Synchronizing the sub advertisement broadcasting with the data broadcasting; And transmitting the sub advertisement broadcast to the mobile communication terminal.
- information on a plurality of interest product groups may be stored for a user of one mobile communication terminal.
- the broadcast request signal before receiving the broadcast request signal, storing the data broadcast; And storing the commercial produced in correspondence with the data broadcast.
- Advertising system for achieving the above technical problem, respectively, a data broadcast storage and commercial broadcast storage for storing the data broadcast and commercial broadcast;
- a transceiver for receiving a broadcast request signal from a VOD terminal and an advertisement request signal from a mobile communication terminal, transmitting a corresponding data broadcast to the VOD terminal, and transmitting a corresponding advertisement broadcast to the mobile communication terminal;
- searching for the data broadcast corresponding to the broadcast request signal in the data broadcast storage unit searching for the commercial broadcast corresponding to the advertisement request signal in the commercial broadcast storage unit, and reproducing the data broadcast in the VOD terminal.
- a controller for synchronizing the data broadcast with the commercial broadcast such that the commercial broadcast screen corresponding to the data broadcast screen is displayed on the mobile communication terminal.
- a user information storage unit may further include a user information storage unit for storing associated information between the VOD terminal and the mobile communication terminal.
- the transceiver when the transceiver receives the first purchase request signal and payment information for the product displayed on the commercial screen from the mobile communication terminal, the product corresponding to the first purchase request signal using the payment information Payment unit for payment of the may be further provided.
- the product information storage unit for storing the product information for the product when the transceiver receives a temporary storage request signal for the product displayed on the commercial screen from the mobile communication terminal; And when the transmission and reception unit receives the second purchase request signal and payment information for all or some products included in the stored product information from the mobile communication terminal, corresponds to the second purchase request signal using the payment information.
- the payment unit for paying the price of the product may be further provided.
- a product information storage unit for storing a list of product information for all products included in the commercial; And when the transmission / reception unit receives a third purchase request signal and payment information for all goods or some goods included in the list from the mobile communication terminal, the product corresponding to the third purchase request signal using the payment information. Payment unit for paying the price may be further provided.
- the mobile communication terminal may further include an interest product group storage unit for storing information on the user's interest product group.
- the control unit generates a sub advertisement by filtering content corresponding to the interest product group among the advertisements, synchronizes the sub advertisement with the data broadcast, and transmits the sub advertisement through the transceiver. Can be sent to the terminal.
- Advertisement method and system adaptive to data broadcasting according to the present invention the user (consumer) of the mobile communication terminal can easily obtain information about the goods provided through the data broadcast, there is an advantage that can increase the advertising effect have.
- the broadcast content is interrupted as the advertisement is inserted, or the advertisement is not occupied by a part of the broadcast screen, thereby preventing data broadcasting. There is an advantage that does not occur.
- FIG. 1 is a block diagram showing an advertising system according to an embodiment of the present invention.
- FIG. 2 is a view showing an advertising method according to an embodiment of the present invention.
- FIG. 1 is a block diagram showing an advertising system according to an embodiment of the present invention
- Figure 2 is a view showing an advertising method according to an embodiment of the present invention.
- the advertisement method 200 according to the embodiment of the present invention may be performed through the server 100 of FIG. 1.
- the data broadcast refers to a broadcast transmitted to the viewer at the viewer's request when the viewer desires.
- an advertisement broadcast refers to a broadcast including information on a product related to the content of the data broadcast.
- the product to be advertised in the commercial is not limited to the object, but may also include a service such as a sound source for the background music of the data broadcast and a travel product.
- the server 100 in order to provide an advertisement broadcast adaptive to data broadcasting, the server 100 first stores necessary information and broadcast (S220).
- the server 100 may include a data broadcast storage unit 164 and an advertisement broadcast storage unit 166 that store data broadcast and commercial broadcast, respectively.
- the commercial may be prepared in advance for the products included in the data broadcast and may be stored in the commercial storage 166.
- the VOD terminal (VT) may be a television displaying a data broadcast through an IPTV service.
- the terminal information may be an IP address of the VOD terminal VT, a geographical address where the VOD terminal VT is located, and a number of the mobile communication terminal MTi.
- the association information between the VOD terminal VT and the mobile communication terminal MTi which is a relationship between the IP address or the geographical address of the VOD terminal VT and the number of the mobile communication terminal MTi, is stored in the user information storage unit 162. It may be stored (S224).
- an advertisement broadcast corresponding to the data broadcast reproduced in the VOD terminal can be transmitted to the mobile communication terminal.
- a mobile terminal corresponding to the IP address or geographic address (for example, the home address where the IPTV is located) of Family A's IPTV may be assigned to each member of Family A (eg, father, mother, and child). It can be registered as a mobile communication terminal.
- the local advertisement broadcast of the corresponding region may be transmitted to the mobile communication terminals corresponding to the geographical location of the VOD terminal (S247).
- the geographical address of the VOD terminal (VT) is X apartment Y-dong Z, located in "Seoul”
- local advertisement information related to the "Seoul” area for example, Seoul for a set of dishes appearing in data broadcasting
- the material department store sale advertisement may be transmitted to the corresponding mobile communication terminal MTi by the VOD terminal VT and the user information storage unit 162.
- the local commercial may be produced separately from the commercial, or may be produced by filtering the content of the corresponding area of the commercial.
- the server 100 transmits a broadcast to each terminal at the request of each terminal (S240).
- the transceiver 120 receives a broadcast request signal from the VOD terminal VT (S241), receives an advertisement request signal from the mobile communication terminal MTi (S242), and transmits the signal to the controller 140.
- FIG. 2 illustrates that the broadcast request signal is received in preference to the advertisement request signal, the present invention is not limited thereto and the advertisement request signal may be received before the broadcast request signal, or both signals may be simultaneously received.
- the VOD terminal VT may transmit a broadcast request signal to the server 100 through the Internet, and the mobile communication terminal MTi may transmit an advertisement request signal through a mobile communication network.
- the control unit 140 of the server 100 receiving the broadcast request signal and the advertisement request signal checks in the user information storage unit 162 related information between the VOD terminal VT and the mobile communication terminal MTi. It may be (S243). When the association information of both is confirmed, the data broadcast to be transmitted and the commercial broadcast are synchronized (S244). In real time, such a synchronization operation may be essential for displaying a screen of an advertisement broadcast corresponding to a screen of a data broadcast reproduced in a VOD terminal on a mobile communication terminal.
- the transceiver 120 of the server 100 transmits the synchronized data broadcast and the advertisement broadcast to the VOD terminal VT and the mobile communication terminal MTi, respectively (S245 and S246).
- the user (consumer) of the mobile communication terminal can easily obtain the information on the goods provided through the data broadcasting, thereby increasing the advertising effect.
- the advertisement broadcast to the mobile communication terminal associated with the VOD terminal instead of the VOD terminal, the broadcast content is interrupted as the advertisement is inserted, or the advertisement is not occupied by a part of the broadcast screen, thereby preventing data broadcasting. May not occur.
- the server 100 may provide a payment service for a corresponding product when a user of the mobile communication terminal receiving the commercial wants to purchase a product included in the commercial. (S260).
- S260 a method of purchasing and paying for products according to the advertisement method and system of the present invention will be described.
- the user When a user of the mobile communication terminal wants to purchase a product displayed on an advertisement screen played on the mobile communication terminal, the user requests a purchase request signal and payment information for the corresponding product to the server 100 through the mobile communication terminal MTi. Can be transmitted (S265).
- the payment unit 180 of the server 100 may use the payment information to pay the price of the product corresponding to the purchase request signal (S266).
- the payment unit 180 may use an external payment system PS. Since the payment method in the advertisement method and system according to an embodiment of the present invention is the same as a general mobile payment method, a detailed description thereof will be omitted.
- the goods displayed on the mobile communication terminal may be immediately purchased, but the user of the mobile communication terminal may temporarily store information on the currently displayed goods on the server 100 and then decide whether to purchase the goods later.
- the mobile communication terminal may transmit a temporary storage request signal for the corresponding product to the server 100 (S261).
- the controller 140 may store product information about the corresponding product in the product information storage unit 168 in response to the temporary storage request signal received through the transceiver 120 (S262).
- the stored product information may be transmitted to the mobile communication terminal at the request of the user of the mobile communication terminal or provided through the Internet.
- the server 100 may list the product information of all the products included in the commercial and store in the product information storage unit 168 (S263), and transmit the product information list to the mobile communication terminal MTi. (S264).
- the product information list is transmitted to the mobile communication terminal.
- the present invention is not limited thereto, and the user of the mobile communication terminal may search for the corresponding list through the Internet.
- a method of purchasing a product stored in the product information storage unit 168 or a product included in a list is as described above. That is, the transceiver 120 receives a purchase request signal and payment information for all or some of the products included in the product or the list stored in the product information storage unit 168 from the mobile communication terminal MTi (S265), The payment unit 180 may use the payment information to pay the price of the product corresponding to the purchase request signal (S266).
- the server 100 may store information on the interest product group of the user of the mobile communication terminal in the interest product group storage unit 168 (S281).
- the user of the mobile communication terminal may store information on the plurality of interest product groups in the server.
- the user U may store female fashion items (such as clothes, bags, shoes, and accessories) and interior accessories as a product group of interest.
- the control unit 140 of the server 100 may generate a sub advertisement by filtering only the content of the interest product group registered for the user among the advertisements (S282).
- the sub advertisement broadcast is synchronized with the data broadcast similarly to the advertisement broadcast (S283), and when the data broadcast is transmitted to the VOD terminal (VT) (S284), it can be transmitted to the mobile communication terminal of the user (S285).
- the sub advertisement broadcast may be stored in the advertisement storage 166 like the advertisement broadcast.
- the advertisement method and system according to the embodiment of the present invention can maximize the advertisement effect by intensively performing advertisements for products of interest of the user (consumer).
- the commercial of the present invention may further include content information such as a restaurant, a place, a cooking method, and health information related to the content of the data broadcast, as well as an advertisement about a product.
- content information such as a restaurant, a place, a cooking method, and health information related to the content of the data broadcast, as well as an advertisement about a product.
- the server 100 may store content information in a separate storage space or the previously described product information storage unit 168 (S292).
- the present invention can be used in the field of broadcasting systems using the Internet.
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Abstract
Description
Claims (17)
- 데이터 방송을 다운로드 하고자 하는 VOD 단말기로부터 방송 요청 신호를 수신하는 단계;상기 데이터 방송의 내용과 관련된 상품에 대한 정보를 포함하는 광고 방송을 다운로드 하고자 하는 이동통신 단말기로부터 광고 요청 신호를 수신하는 단계;상기 VOD 단말기에 상기 데이터 방송이 재생되는 때에, 데이터 방송 화면에 대응되는 광고 방송 화면이 상기 이동통신 단말기에 디스플레이 되도록, 상기 데이터 방송 및 상기 광고 방송을 동기시키는 단계;상기 데이터 방송을 상기 VOD 단말기로 전송하는 단계; 및상기 광고 방송을 상기 이동통신 단말기로 전송하는 단계를 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 제 1 항에 있어서, 상기 광고 요청 신호는,복수개의 이동통신 단말기들로부터 수신되는 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 제 1 항에 있어서, 상기 광고 방송은,상기 데이터 방송의 내용과 관련된 컨텐츠 정보를 더 포함하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 제 1 항에 있어서,상기 광고 요청 신호를 수신하기 전에, 상기 VOD 단말기의 IP 주소, 상기 VOD 단말기가 위치하는 지리적 주소 및 상기 이동통신 단말기의 번호를 저장하는 단계; 및상기 VOD 단말기의 IP 주소 또는 지리적 주소와 상기 이동통신 단말기의 번호를 매칭시켜, 상기 VOD 단말기와 상기 이동통신 단말기의 연관 정보를 데이터 베이스화하는 단계를 더 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 제 4 항에 있어서, 상기 광고 방송은,상기 VOD 단말기가 위치하는 지리적 주소에 대응되는 지역 광고인 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 제 1 항에 있어서,상기 이동통신 단말기로부터 상기 광고 방송 화면에 디스플레이 되는 상품에 대한 제 1 구매 요청 신호 및 결제 정보를 수신하는 단계;상기 결제 정보를 이용하여 상기 제 1 구매 요청 신호에 대응되는 상품의 대금을 결제하는 단계를 더 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 제 1 항에 있어서,상기 이동통신 단말기로부터 상기 광고 방송 화면에 디스플레이 되는 상품에 대한 임시 저장 요청 신호를 수신하고, 상기 상품에 대한 상품 정보를 저장하는 단계; 및상기 이동통신 단말기로부터 상기 저장된 상품 정보에 포함된 전체 상품 또는 일부 상품에 대한 제 2 구매 요청 신호 및 결제 정보를 수신하고, 상기 결제 정보를 이용하여 상기 제 2 구매 요청 신호에 대응되는 상품의 대금을 결제하는 단계를 더 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 제 1 항에 있어서,상기 광고 방송에 포함되는 모든 상품에 대한 상품 정보를 리스트화하는 단계;상기 상품 정보의 리스트를 상기 이동통신 단말기에 제공하는 단계; 및상기 이동통신 단말기로부터 상기 리스트에 포함된 전체 상품 또는 일부 상품에 대한 제 3 구매 요청 신호 및 결제 정보를 수신하고, 상기 결제 정보를 이용하여 상기 제 3 구매 요청 신호에 대응되는 상품의 대금을 결제하는 단계를 더 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 제 1 항에 있어서, 상기 광고 방송을 상기 이동통신 단말기로 전송하는 단계 이후에,상기 이동통신 단말기의 사용자의 관심 상품군에 대한 정보를 저장하는 단계;상기 광고 방송 중 상기 관심 상품군에 해당하는 내용을 필터링하여 서브 광고 방송을 생성하는 단계;상기 서브 광고 방송과 상기 데이터 방송을 동기시키는 단계; 및상기 서브 광고 방송을 상기 이동통신 단말기로 전송하는 단계를 더 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 제 9 항에 있어서, 상기 관심 상품군에 대한 정보를 저장하는 단계는,하나의 이동통신 단말기의 사용자에 대하여, 복수개의 관심 상품군에 대한 정보를 저장하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 제 1 항에 있어서,상기 방송 요청 신호를 수신하기 전에, 상기 데이터 방송을 저장하는 단계; 및상기 데이터 방송에 대응되어 제작된 광고 방송을 저장하는 단계를 더 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 방법.
- 각각, 데이터 방송 및 광고 방송을 저장하는 데이터 방송 저장부 및 광고 방송 저장부;VOD 단말기로부터 방송 요청 신호를 수신하고 이동통신 단말기로부터 광고 요청 신호를 수신하여, 대응되는 데이터 방송을 상기 VOD 단말기로 전송하고 대응되는 광고 방송을 상기 이동통신 단말기로 전송하는 송수신부;상기 방송 요청 신호에 대응되는 데이터 방송을 상기 데이터 방송 저장부에서 검색하고 상기 광고 요청 신호에 대응되는 광고 방송을 상기 광고 방송 저장부에서 검색하며, 상기 VOD 단말기에 상기 데이터 방송이 재생되는 때에, 상기 데이터 방송 화면에 대응되는 광고 방송 화면이 상기 이동통신 단말기에 디스플레이 되도록, 상기 데이터 방송 및 상기 광고 방송을 동기시키는 제어부를 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 시스템.
- 제 12 항에 있어서,상기 VOD 단말기의 IP 주소, 상기 VOD 단말기가 위치하는 지리적 주소 및 상기 이동통신 단말기의 번호를 저장하고, 상기 VOD 단말기의 IP 주소 또는 지리적 주소와 상기 이동통신 단말기의 번호를 매칭시킨 상기 VOD 단말기와 상기 이동통신 단말기의 연관 정보를 저장하는 사용자 정보 저장부를 더 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 시스템.
- 제 12 항에 있어서,상기 송수신부가 상기 이동통신 단말기로부터 상기 광고 방송 화면에 디스플레이 되는 상품에 대한 제 1 구매 요청 신호 및 결제 정보를 수신하면, 상기 결제 정보를 이용하여 상기 제 1 구매 요청 신호에 대응되는 상품의 대금을 결제하는 결제부를 더 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 시스템.
- 제 12 항에 있어서,상기 송수신부가 상기 이동통신 단말기로부터 상기 광고 방송 화면에 디스플레이 되는 상품에 대한 임시 저장 요청 신호를 수신하면, 상기 상품에 대한 상품 정보를 저장하는 상품 정보 저장부; 및상기 송수신부가 상기 이동통신 단말기로부터 상기 저장된 상품 정보에 포함된 전체 상품 또는 일부 상품에 대한 제 2 구매 요청 신호 및 결제 정보를 수신하면, 상기 결제 정보를 이용하여 상기 제 2 구매 요청 신호에 대응되는 상품의 대금을 결제하는 결제부를 더 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 시스템.
- 제 12 항에 있어서,상기 광고 방송에 포함되는 모든 상품에 대한 상품 정보의 리스트를 저장하는 상품 정보 저장부; 및상기 송수신부가 상기 이동통신 단말기로부터 상기 리스트에 포함된 전체 상품 또는 일부 상품에 대한 제 3 구매 요청 신호 및 결제 정보를 수신하면, 상기 결제 정보를 이용하여 상기 제 3 구매 요청 신호에 대응되는 상품의 대금을 결제하는 결제부를 더 구비하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 시스템.
- 제 12 항에 있어서,상기 이동통신 단말기의 사용자의 관심 상품군에 대한 정보를 저장하는 관심 상품군 저장부를 더 구비하고,상기 제어부는 상기 광고 방송 중 상기 관심 상품군에 해당하는 내용을 필터링하여 서브 광고 방송을 생성하고, 상기 서브 광고 방송과 상기 데이터 방송을 동기시켜, 상기 송수신부를 통해 상기 서브 광고 방송을 상기 이동통신 단말기로 전송하는 것을 특징으로 하는 데이터 방송에 적응적인 광고 시스템.
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- 2009-08-04 EP EP09805171A patent/EP2323387A4/en not_active Withdrawn
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CN102113337A (zh) | 2011-06-29 |
EP2323387A4 (en) | 2011-10-26 |
WO2010016710A3 (ko) | 2010-06-24 |
US20110137731A1 (en) | 2011-06-09 |
EP2323387A2 (en) | 2011-05-18 |
KR100897512B1 (ko) | 2009-05-15 |
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