WO2010003325A1 - Procédé, appareil et système destinés à remplacer des annonces publicitaires - Google Patents

Procédé, appareil et système destinés à remplacer des annonces publicitaires Download PDF

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Publication number
WO2010003325A1
WO2010003325A1 PCT/CN2009/070896 CN2009070896W WO2010003325A1 WO 2010003325 A1 WO2010003325 A1 WO 2010003325A1 CN 2009070896 W CN2009070896 W CN 2009070896W WO 2010003325 A1 WO2010003325 A1 WO 2010003325A1
Authority
WO
WIPO (PCT)
Prior art keywords
program
media
advertisement
replaced
medium
Prior art date
Application number
PCT/CN2009/070896
Other languages
English (en)
Chinese (zh)
Inventor
蒋飞虎
石腾
张�杰
田永辉
Original Assignee
华为技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 华为技术有限公司 filed Critical 华为技术有限公司
Publication of WO2010003325A1 publication Critical patent/WO2010003325A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Definitions

  • the present invention relates to the field of network television (IPTV), and more particularly to an advertisement replacement method, apparatus and system. Background technique
  • ISMA Internet Streaming Media Alliance
  • RTP real-time transport protocol
  • the ISMA scheme only supports replacing all media of the program, and does not support replacement of the program part of the media.
  • Embodiments of the present invention provide an advertisement replacement method, apparatus, and system for implementing an advertisement medium to replace a program part of a medium.
  • An embodiment of the present invention provides an advertisement replacement method, including:
  • the metadata of the program includes related information of the program media; replacing the advertisement insertion message of the program media and the related information of the program media according to the received indication, and stopping outputting the replaced after the advertisement phase starts The program media, outputting the replaced advertisement media and the program media that are not replaced.
  • An embodiment of the present invention further provides an advertisement replacing apparatus, including:
  • An obtaining module configured to acquire metadata of a program, where metadata of the program includes related information of the program medium
  • a replacement module configured to replace the advertisement insertion message of the program media and the related information of the program media according to the received indication, stop outputting the replaced program media after the advertisement phase starts, output the replaced advertisement media, and the unreplaced program media.
  • An embodiment of the present invention further provides an advertisement replacement system, including an advertisement replacement device and a program medium.
  • the advertisement replacement device includes:
  • An obtaining module configured to acquire metadata of a program, where metadata of the program includes related information of the program medium
  • a replacement module configured to replace the advertisement insertion message of the program media and the related information of the program media according to the received indication, stop outputting the replaced program media after the advertisement phase starts, output the replaced advertisement media, and the unreplaced program Media
  • the program media distribution device is configured to send a program media to the replacement module
  • the advertisement server is configured to deliver the replaced advertisement medium to the replacement module.
  • the embodiment of the present invention can replace the program part media according to the related information of the program media in the metadata of the acquired program, and stop outputting the replaced program media in the advertisement stage, and output
  • the replacement of the advertising media and the program is not replaced by the media, and the function of replacing the partial media of the program is realized.
  • FIG. 1 is a schematic flow chart of a first embodiment of an advertisement replacement method according to the present invention.
  • FIG. 2 is a schematic flow chart of a second embodiment of an advertisement replacement method according to the present invention.
  • FIG. 3 is a schematic flow chart of a third embodiment of an advertisement replacement method according to the present invention.
  • FIG. 4 is a schematic structural diagram of an embodiment of an advertisement replacing apparatus according to the present invention.
  • FIG. 5 is a schematic structural diagram of an embodiment of an advertisement replacement system according to the present invention. detailed description
  • FIG. 1 is a schematic flowchart of a first embodiment of an advertisement replacement method according to the present invention. As shown in FIG. 1, the embodiment may include the following steps:
  • Step 101 The advertisement replacing device acquires metadata of the program, where the metadata of the program includes related information of the program media;
  • Step 102 The advertisement replacing device replaces the advertisement insertion message of the program medium and the related information of the program medium according to the received indication, and stops outputting the replaced program medium after the advertisement phase starts. Body, output replacement media and program media that are not replaced.
  • the advertisement replacing device after receiving the advertisement insertion message, stops outputting the replaced program media after the advertisement phase starts, and outputs the replaced advertisement media according to the related information of the program media in the metadata of the acquired program.
  • the replaced program medium realizes the function of replacing part of the program media.
  • FIG. 2 is a schematic flowchart of a second embodiment of an advertisement replacement method according to the present invention. As shown in FIG. 2, the embodiment may include the following steps:
  • Step 201 The advertisement replacing device acquires metadata of the program, the metadata of the program includes related information of the program media, and the related information of the program media may include information that the program media is replaced; further, according to the need, the related information of the program media
  • the information may also include information of the program main media; the related information of the program media may also include information notifying the media, as needed.
  • the metadata of the program may be a Session Description Protocol (SDP) file of the program;
  • SDP Session Description Protocol
  • an example of an SDP file for program metadata is as follows:
  • Step 202 The advertisement replacement device receives an advertisement insertion message indicating replacement of the program medium when receiving and outputting the program medium.
  • the advertisement insertion message may be transmitted through the RTP extension header of the program main media, or may be transmitted through the notification medium.
  • the advertisement insertion message may further include related information such as a type, an advertisement start time, an advertisement length, and the like as needed.
  • an example of an advertisement insertion message is as follows:
  • Step 203 The advertisement replacement device may obtain the replaced advertisement media from the advertisement server after receiving the advertisement insertion message.
  • the advertisement replacing device may further acquire the replaced advertising media according to the preset policy in advance;
  • Step 204 After entering the advertising phase, the advertisement replacing device replaces the commercial insertion message of the program media and the program media according to the received indication. Related information, stopping outputting the media in which the program is replaced, outputting the replaced advertising medium, and the program media that are not replaced;
  • Step 205 After the advertisement phase ends or an advertisement end message indicating that the returned program media is returned, the advertisement replacement device stops outputting the replaced advertisement media, and outputs the media that the program is not replaced and the program is replaced.
  • the advertisement end message may be transmitted through the RTP extension header of the program main media, or may be transmitted through the notification media, or may be transmitted through the RTP extension header of the advertiser media.
  • the advertisement replacement device can replace the program partial media: In the advertisement phase, the advertisement replacement device stops outputting the program.
  • the replaced media, the output of the replaced advertising media and the program are not replaced by the media, and the function of replacing the partial media of the program is realized.
  • FIG. 3 is a schematic flowchart of a third embodiment of an advertisement replacement method according to the present invention. As shown in FIG. 3, the embodiment may include the following steps:
  • Step 301 The advertisement replacing device acquires metadata of the program, the metadata of the program includes related information of the program media, and the related information of the program media may include an identifier of the program media.
  • the related information of the program media may further include a letter of the main media of the program, as needed
  • Information about the program media may also include information notifying the media, as needed.
  • the metadata of the program may be an SDP file of the program.
  • an example of an SDP file for program metadata is as follows:
  • Step 302 The advertisement replacing device, when receiving and outputting the program medium, receives an advertisement insertion message indicating replacement of the program medium, where the advertisement insertion message includes an identifier of the program replaced medium.
  • the advertisement insertion message may be transmitted through the RTP extension header of the program main media, or may be transmitted by the notification media.
  • the advertisement insertion message may further include related information such as a type, an advertisement start time, an advertisement length, and the like as needed.
  • an example of an advertisement insertion message is as follows:
  • Break duration 0 or 1 ad length
  • Step 303 The advertisement replacing apparatus may acquire the replaced advertisement medium from the advertisement server after receiving the advertisement insertion message.
  • the advertisement replacing device may further acquire the replaced advertising medium from the advertisement server according to a preset policy in advance;
  • Step 304 After entering the advertising stage, the advertisement replacing device replaces the advertisement insertion message of the program media and the related information of the program media according to the received indication, stops outputting the program replaced media, and outputs the replaced advertisement media and the program is not replaced by the media. ;
  • Step 305 After the advertisement phase ends or an advertisement end message indicating that the returned program media is returned, the advertisement replacement device stops outputting the replaced advertisement media, and the output program is not replaced media and the program is replaced media.
  • the advertisement end message may be transmitted through the RTP extension header of the program main media, or may be transmitted through the notification media, or may be transmitted through the RTP extension header of the advertiser media.
  • the advertisement replacement device can replace the program partial media: In the advertisement phase, the advertisement replacement device stops outputting the program.
  • the replaced media, the output of the replaced advertising media and the program are not replaced by the media, and the function of replacing the partial media of the program is realized.
  • FIG. 4 is a schematic structural diagram of an embodiment of an advertisement replacing apparatus according to the present invention.
  • this embodiment may include an obtaining module 41 and a replacement module 42.
  • the obtaining module 41 is configured to acquire metadata of the program, and the metadata of the program includes related information of the program media.
  • the replacing module 42 is configured to replace the advertisement insertion message of the program media according to the received indication and the acquired by the acquiring module 41.
  • the related information of the program media stops outputting the replaced program media after the advertisement phase starts, and outputs the replaced advertisement media and the program media that are not replaced.
  • the metadata of the program acquired by the obtaining module 41 may further include information of the program main media, so that the advertisement insertion message is transmitted through the RTP extension header of the program main media.
  • the metadata of the program described therein may also include information for notifying the media for transmission by the notification media.
  • the replacement module may further be used to return an advertisement end message of the replaced program medium after the end of the advertisement stage or according to the received instruction, stop outputting the replaced advertisement medium, output the program media that are not replaced, and the replaced program. media.
  • the replacement module outputs the advertisement media and the program is not replaced by the media after receiving the advertisement insertion message according to the related information of the program media included in the metadata of the program acquired by the acquisition module, thereby realizing the replacement of the program partial media. The function.
  • the embodiment may include an advertisement replacement device 40, a program media distribution device 50, and an advertisement server 60.
  • the advertisement replacement device 40 may include an acquisition module. 41 and a replacement module 42, wherein the obtaining module 41 is configured to acquire metadata of the program, the metadata of the program includes related information of the program medium, and the replacing module 42 is configured to replace the advertisement insertion message of the program medium according to the received indication and Obtaining the related information of the program media acquired by the module 41, stopping outputting the replaced program media after the advertisement phase starts, outputting the replaced advertisement media and the program media that are not replaced; wherein the program media distribution device 50 is configured to The replacement module 42 delivers the program media; the advertisement server 60 is used to deliver the replacement advertisement media to the replacement module 42.
  • the metadata of the program acquired by the obtaining module 41 may further include information of the program main media, so that the advertisement insertion message is transmitted through the RTP extension header of the program main media.
  • the metadata of the program described therein may also include information for notifying the media for transmission by the notification media.
  • the replacement module outputs the advertisement media provided by the advertisement server and the program media distribution device, after receiving the advertisement insertion message, according to the information about the program media included in the metadata of the program acquired by the acquisition module.
  • the program is not replaced with media, and the function of replacing part of the media of the program is realized.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Un procédé, un appareil et un système destinés à remplacer des annonces publicitaires sont décrits dans les modes de réalisation de la présente invention. Le procédé destiné à remplacer des annonces publicitaires comprend les étapes consistant à : acquérir les métadonnées d'un programme, les métadonnées du programme comprenant des informations associées de contenus multimédias de programme; après la phase de débuts d'annonces publicitaires, arrêter de délivrer en sortie les contenus multimédias de programme à remplacer et délivrer en sortie les contenus multimédias de remplacement d'annonces publicitaires et les contenus multimédias de programme à ne pas remplacer selon le message d'insertion d'annonce publicitaire reçu qui indique le remplacement des contenus multimédias de programme et les informations associées des contenus multimédias de programme. Selon le mode de réalisation de la présente invention, après la réception du message d'insertion d'annonce publicitaire qui indique le remplacement des contenus multimédias de programme, selon les informations associées des contenus multimédias de programme dans les métadonnées acquises du programme, la sortie des contenus multimédias de programme à remplacer sera arrêtée et les contenus multimédias d’annonces publicitaires de remplacement et les contenus multimédias de programme à ne pas remplacer seront délivrés en sortie après la phase de débuts d'annonces publicitaire
PCT/CN2009/070896 2008-07-10 2009-03-19 Procédé, appareil et système destinés à remplacer des annonces publicitaires WO2010003325A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200810116471.3 2008-07-10
CN200810116471A CN101626276A (zh) 2008-07-10 2008-07-10 广告替换方法、装置及系统

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WO2010003325A1 true WO2010003325A1 (fr) 2010-01-14

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CN (1) CN101626276A (fr)
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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011035423A1 (fr) 2009-09-22 2011-03-31 Medicago Inc. Procédé de préparation de protéines dérivées de plantes
WO2012126123A1 (fr) 2011-03-23 2012-09-27 Medicago Inc. Procédé de récupération de protéines dérivées de plantes
CN112689118A (zh) * 2020-12-29 2021-04-20 厦门亿联网络技术股份有限公司 一种多屏网真终端的数据传输方法和装置
US11968481B2 (en) 2019-01-31 2024-04-23 Vivo Mobile Communication Co., Ltd. Video playback method and terminal device

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102238139A (zh) 2010-04-27 2011-11-09 华为技术有限公司 一种插播广告的方法、装置及系统
CN102318358A (zh) * 2011-05-26 2012-01-11 华为技术有限公司 广告插入的方法、设备与系统
CN103747298B (zh) * 2014-01-10 2017-02-08 北京酷云互动科技有限公司 电视视频广告节目替换方法和装置
CN105898444A (zh) * 2015-12-09 2016-08-24 乐视网信息技术（北京）股份有限公司 广告插播方法和装置
CN106210766A (zh) * 2016-07-19 2016-12-07 北京正奇联讯科技有限公司 电视转播中的截播方法和系统
CN106385589B (zh) * 2016-09-07 2019-09-10 北京正奇联讯科技有限公司 视音频节目的多版本播出方法和系统

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CN1406068A (zh) * 1993-10-27 2003-03-26 普林斯顿电子广告板公司 电子广告板系统及其控制方法
CN101026705A (zh) * 2006-02-14 2007-08-29 佳能株式会社 显示信号控制装置和显示信号控制方法

Patent Citations (2)

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CN1406068A (zh) * 1993-10-27 2003-03-26 普林斯顿电子广告板公司 电子广告板系统及其控制方法
CN101026705A (zh) * 2006-02-14 2007-08-29 佳能株式会社 显示信号控制装置和显示信号控制方法

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011035423A1 (fr) 2009-09-22 2011-03-31 Medicago Inc. Procédé de préparation de protéines dérivées de plantes
WO2011035422A1 (fr) 2009-09-22 2011-03-31 Medicago Inc. Procédé de préparation de vlp dérivées de plantes
WO2012126123A1 (fr) 2011-03-23 2012-09-27 Medicago Inc. Procédé de récupération de protéines dérivées de plantes
US11968481B2 (en) 2019-01-31 2024-04-23 Vivo Mobile Communication Co., Ltd. Video playback method and terminal device
CN112689118A (zh) * 2020-12-29 2021-04-20 厦门亿联网络技术股份有限公司 一种多屏网真终端的数据传输方法和装置
CN112689118B (zh) * 2020-12-29 2023-12-08 厦门亿联网络技术股份有限公司 一种多屏网真终端的数据传输方法和装置

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