CN101626276A - 广告替换方法、装置及系统 - Google Patents

广告替换方法、装置及系统 Download PDF

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Publication number
CN101626276A
CN101626276A CN200810116471A CN200810116471A CN101626276A CN 101626276 A CN101626276 A CN 101626276A CN 200810116471 A CN200810116471 A CN 200810116471A CN 200810116471 A CN200810116471 A CN 200810116471A CN 101626276 A CN101626276 A CN 101626276A
Authority
CN
China
Prior art keywords
program
media
replaced
advertisement
advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN200810116471A
Other languages
English (en)
Chinese (zh)
Inventor
蒋飞虎
石腾
张�杰
田永辉
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Huawei Technologies Co Ltd
Original Assignee
Huawei Technologies Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Huawei Technologies Co Ltd filed Critical Huawei Technologies Co Ltd
Priority to CN200810116471A priority Critical patent/CN101626276A/zh
Priority to PCT/CN2009/070896 priority patent/WO2010003325A1/fr
Publication of CN101626276A publication Critical patent/CN101626276A/zh
Pending legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CN200810116471A 2008-07-10 2008-07-10 广告替换方法、装置及系统 Pending CN101626276A (zh)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CN200810116471A CN101626276A (zh) 2008-07-10 2008-07-10 广告替换方法、装置及系统
PCT/CN2009/070896 WO2010003325A1 (fr) 2008-07-10 2009-03-19 Procédé, appareil et système destinés à remplacer des annonces publicitaires

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN200810116471A CN101626276A (zh) 2008-07-10 2008-07-10 广告替换方法、装置及系统

Publications (1)

Publication Number Publication Date
CN101626276A true CN101626276A (zh) 2010-01-13

Family

ID=41506677

Family Applications (1)

Application Number Title Priority Date Filing Date
CN200810116471A Pending CN101626276A (zh) 2008-07-10 2008-07-10 广告替换方法、装置及系统

Country Status (2)

Country Link
CN (1) CN101626276A (fr)
WO (1) WO2010003325A1 (fr)

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011134260A1 (fr) * 2010-04-27 2011-11-03 华为技术有限公司 Procédé, appareil et système pour l'insertion de publicités
WO2011144092A2 (fr) * 2011-05-26 2011-11-24 华为技术有限公司 Procédé, dispositif et système d'insertion publicitaire
CN105898444A (zh) * 2015-12-09 2016-08-24 乐视网信息技术（北京）股份有限公司 广告插播方法和装置
CN106210766A (zh) * 2016-07-19 2016-12-07 北京正奇联讯科技有限公司 电视转播中的截播方法和系统
CN106385589A (zh) * 2016-09-07 2017-02-08 北京正奇联讯科技有限公司 视音频节目的多版本播出方法和系统
CN103747298B (zh) * 2014-01-10 2017-02-08 北京酷云互动科技有限公司 电视视频广告节目替换方法和装置

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2480560B1 (fr) 2009-09-22 2018-02-21 Medicago Inc. Procédé de préparation de protéines dérivées de plantes
TWI620816B (zh) 2011-03-23 2018-04-11 苜蓿股份有限公司 植物衍生蛋白回收方法
CN109922380B (zh) 2019-01-31 2021-01-26 维沃移动通信有限公司 一种视频播放方法及终端设备
CN112689118B (zh) * 2020-12-29 2023-12-08 厦门亿联网络技术股份有限公司 一种多屏网真终端的数据传输方法和装置

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2140935T3 (es) * 1993-10-27 2000-03-01 Princeton Video Image Inc Control remoto de una presentacion electronica de imagenes.
JP2007221269A (ja) * 2006-02-14 2007-08-30 Canon Inc 表示信号制御装置、表示信号制御方法、プログラム及び記憶媒体

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011134260A1 (fr) * 2010-04-27 2011-11-03 华为技术有限公司 Procédé, appareil et système pour l'insertion de publicités
US9167045B2 (en) 2010-04-27 2015-10-20 Huawei Technologies Co., Ltd. Method, apparatus and system for intercutting advertisement
WO2011144092A2 (fr) * 2011-05-26 2011-11-24 华为技术有限公司 Procédé, dispositif et système d'insertion publicitaire
CN102318358A (zh) * 2011-05-26 2012-01-11 华为技术有限公司 广告插入的方法、设备与系统
WO2011144092A3 (fr) * 2011-05-26 2012-04-26 华为技术有限公司 Procédé, dispositif et système d'insertion publicitaire
CN103747298B (zh) * 2014-01-10 2017-02-08 北京酷云互动科技有限公司 电视视频广告节目替换方法和装置
CN105898444A (zh) * 2015-12-09 2016-08-24 乐视网信息技术（北京）股份有限公司 广告插播方法和装置
CN106210766A (zh) * 2016-07-19 2016-12-07 北京正奇联讯科技有限公司 电视转播中的截播方法和系统
CN106385589A (zh) * 2016-09-07 2017-02-08 北京正奇联讯科技有限公司 视音频节目的多版本播出方法和系统

Also Published As

Publication number Publication date
WO2010003325A1 (fr) 2010-01-14

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Application publication date: 20100113