WO2010003325A1 - A method, apparatus and system for replacing advertisements - Google Patents

A method, apparatus and system for replacing advertisements Download PDF

Info

Publication number
WO2010003325A1
WO2010003325A1 PCT/CN2009/070896 CN2009070896W WO2010003325A1 WO 2010003325 A1 WO2010003325 A1 WO 2010003325A1 CN 2009070896 W CN2009070896 W CN 2009070896W WO 2010003325 A1 WO2010003325 A1 WO 2010003325A1
Authority
WO
WIPO (PCT)
Prior art keywords
program
media
advertisement
replaced
medium
Prior art date
Application number
PCT/CN2009/070896
Other languages
French (fr)
Chinese (zh)
Inventor
蒋飞虎
石腾
张�杰
田永辉
Original Assignee
华为技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to CN200810116471.3 priority Critical
Priority to CN200810116471A priority patent/CN101626276A/en
Application filed by 华为技术有限公司 filed Critical 华为技术有限公司
Publication of WO2010003325A1 publication Critical patent/WO2010003325A1/en

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Abstract

A method, apparatus and system for replacing advertisements are disclosed in the embodiments of the present invention, wherein, the method for replacing advertisements includes the following steps: acquiring the metadata of a program, wherein the metadata of the program includes the related information of program media; after the phase of advertisements starts, stopping outputting the program media to be replaced, and outputting the replacing advertisement media and the program media not to be replaced, according to the received advertisement inserting message which indicates the replacement of the program media and the related information of the program media. According to the embodiment of the present invention, after the advertisement inserting message which indicates the replacement of the program media is received, according to the related information of program media in the acquired metadata of program, the outputting of the program media to be replaced will be stopped, and the replacing advertisement media and the program media not to be replaced will be outputted after the phase of advertisements starts, so that the function of replacing a part of media of the program is realized.

Description

广告替换方法、 装置及系统 技术领域  Advertising replacement method, device and system
本发明涉及网絡电视(IPTV )领域, 特别是一种广告替换方法、 装置及 系统。 背景技术  The present invention relates to the field of network television (IPTV), and more particularly to an advertisement replacement method, apparatus and system. Background technique
互联网流媒体联盟( Internet Streaming Media Alliance , 简称 ISMA )的相 关规范可以支持在广播 /组播节目中替换广告, 通过在节目的实时传输协议 ( Real-Time Transport Protocol , 简称 RTP )扩展包头中传输广告插播消息, 由广告替换装置和广告服务器进行替换广告。  The Internet Streaming Media Alliance (ISMA) related specification can support the replacement of advertisements in broadcast/multicast programs by transmitting advertisements in the real-time transport protocol (RTP) extension header of the program. The interstitial message is replaced by an ad replacement device and an ad server.
在实现本发明过程中, 现有技术中至少存在如下问题: ISMA 方案只支 持替换节目所有媒体, 而不支持替换节目部分媒体。 发明内容  In the process of implementing the present invention, at least the following problems exist in the prior art: The ISMA scheme only supports replacing all media of the program, and does not support replacement of the program part of the media. Summary of the invention
本发明实施例提供一种广告替换方法、 装置及系统, 用以实现广告媒体 替换节目部分媒体。  Embodiments of the present invention provide an advertisement replacement method, apparatus, and system for implementing an advertisement medium to replace a program part of a medium.
本发明实施例提供了一种广告替换方法, 包括:  An embodiment of the present invention provides an advertisement replacement method, including:
获取节目的元数据, 所述节目的元数据包括节目媒体的相关信息; 根据接收到的指示替换节目媒体的广告插播消息和所述节目媒体的相关 信息, 在广告阶段开始后停止输出被替换的节目媒体, 输出替换的广告媒体 以及未被替换的节目媒体。  Obtaining metadata of the program, the metadata of the program includes related information of the program media; replacing the advertisement insertion message of the program media and the related information of the program media according to the received indication, and stopping outputting the replaced after the advertisement phase starts The program media, outputting the replaced advertisement media and the program media that are not replaced.
本发明实施例还提供了一种广告替换装置, 包括:  An embodiment of the present invention further provides an advertisement replacing apparatus, including:
获取模块, 用于获取节目的元数据, 所述节目的元数据包括节目媒体的 相关信息;  An obtaining module, configured to acquire metadata of a program, where metadata of the program includes related information of the program medium;
替换模块, 用于根据接收到的指示替换节目媒体的广告插播消息和所述 节目媒体的相关信息, 在广告阶段开始后停止输出被替换的节目媒体, 输出 替换的广告媒体以及未被替换的节目媒体。  a replacement module, configured to replace the advertisement insertion message of the program media and the related information of the program media according to the received indication, stop outputting the replaced program media after the advertisement phase starts, output the replaced advertisement media, and the unreplaced program media.
本发明实施例又提供了一种广告替换系统, 包括广告替换装置、 节目媒 体分发装置和广告服务器; An embodiment of the present invention further provides an advertisement replacement system, including an advertisement replacement device and a program medium. Body distribution device and advertisement server;
所述广告替换装置包括:  The advertisement replacement device includes:
获取模块, 用于获取节目的元数据, 所述节目的元数据包括节目媒体的 相关信息;  An obtaining module, configured to acquire metadata of a program, where metadata of the program includes related information of the program medium;
替换模块, 用于根据接收到的指示替换节目媒体的广告插播消息和所述 节目媒体的相关信息, 在广告阶段开始后停止输出被替换的节目媒体, 输出 替换的广告媒体以及未被替换的节目媒体;  a replacement module, configured to replace the advertisement insertion message of the program media and the related information of the program media according to the received indication, stop outputting the replaced program media after the advertisement phase starts, output the replaced advertisement media, and the unreplaced program Media
所述节目媒体分发装置用于向所述替换模块下发节目媒体;  The program media distribution device is configured to send a program media to the replacement module;
所述广告服务器用于向所述替换模块下发替换的广告媒体。  The advertisement server is configured to deliver the replaced advertisement medium to the replacement module.
由上述技术方案可知, 本发明实施例接收到广告插播消息后, 根据获取 的节目的元数据中节目媒体的相关信息, 能够替换节目部分媒体, 在广告阶 段, 停止输出节目被替换的媒体, 输出替换的广告媒体和节目未被替换媒体, 实现了替换节目部分媒体的功能。  According to the above technical solution, after receiving the advertisement insertion message, the embodiment of the present invention can replace the program part media according to the related information of the program media in the metadata of the acquired program, and stop outputting the replaced program media in the advertisement stage, and output The replacement of the advertising media and the program is not replaced by the media, and the function of replacing the partial media of the program is realized.
下面结合附图对本发明的具体实施例作进一步详细的说明。 附图说明  Specific embodiments of the present invention will be further described in detail below with reference to the accompanying drawings. DRAWINGS
图 1为本发明广告替换方法的第一实施例的流程示意图;  1 is a schematic flow chart of a first embodiment of an advertisement replacement method according to the present invention;
图 2为本发明广告替换方法的第二实施例的流程示意图;  2 is a schematic flow chart of a second embodiment of an advertisement replacement method according to the present invention;
图 3为本发明广告替换方法的第三实施例的流程示意图;  3 is a schematic flow chart of a third embodiment of an advertisement replacement method according to the present invention;
图 4为本发明广告替换装置实施例的结构示意图;  4 is a schematic structural diagram of an embodiment of an advertisement replacing apparatus according to the present invention;
图 5为本发明广告替换系统实施例的结构示意图。 具体实施方式  FIG. 5 is a schematic structural diagram of an embodiment of an advertisement replacement system according to the present invention. detailed description
图 1为本发明广告替换方法的第一实施例的流程示意图, 如图 1所示, 本实施例可以包括以下步骤:  FIG. 1 is a schematic flowchart of a first embodiment of an advertisement replacement method according to the present invention. As shown in FIG. 1, the embodiment may include the following steps:
步骤 101、 广告替换装置获取节目的元数据, 所述节目的元数据包括节 目媒体的相关信息;  Step 101: The advertisement replacing device acquires metadata of the program, where the metadata of the program includes related information of the program media;
步骤 102、 广告替换装置根据接收到的指示替换节目媒体的广告插播消 息和所述节目媒体的相关信息, 在广告阶段开始后停止输出被替换的节目媒 体, 输出替换的广告媒体以及未被替换的节目媒体。 Step 102: The advertisement replacing device replaces the advertisement insertion message of the program medium and the related information of the program medium according to the received indication, and stops outputting the replaced program medium after the advertisement phase starts. Body, output replacement media and program media that are not replaced.
本实施例中, 广告替换装置接收到广告插播消息后, 根据获取的节目的 元数据中节目媒体的相关信息, 在广告阶段开始后停止输出被替换的节目媒 体, 输出替换的广告媒体以及未被替换的节目媒体, 实现了替换节目部分媒 体的功能。  In this embodiment, after receiving the advertisement insertion message, the advertisement replacing device stops outputting the replaced program media after the advertisement phase starts, and outputs the replaced advertisement media according to the related information of the program media in the metadata of the acquired program. The replaced program medium realizes the function of replacing part of the program media.
图 2为本发明广告替换方法的第二实施例的流程示意图, 如图 2所示, 本实施例可以包括以下步骤:  2 is a schematic flowchart of a second embodiment of an advertisement replacement method according to the present invention. As shown in FIG. 2, the embodiment may include the following steps:
步骤 201、 广告替换装置获取节目的元数据, 所述节目的元数据包括节目 媒体的相关信息, 节目媒体的相关信息可以包括节目媒体是否被替换的信息; 进一步地, 根据需要, 节目媒体的相关信息还可以包括节目主媒体的信 息; 根据需要, 节目媒体的相关信息还可以包括通知媒体的信息。 其中, 节 目的元数据可以为节目的会话描述协议( Session Description Protocol, 简称 SDP )文件;  Step 201: The advertisement replacing device acquires metadata of the program, the metadata of the program includes related information of the program media, and the related information of the program media may include information that the program media is replaced; further, according to the need, the related information of the program media The information may also include information of the program main media; the related information of the program media may also include information notifying the media, as needed. The metadata of the program may be a Session Description Protocol (SDP) file of the program;
具体地, 节目元数据的 SDP文件举例如下:  Specifically, an example of an SDP file for program metadata is as follows:
a=extmap: 2/sendonly http: //www. isma. tv/rtpheaderext/adinsert http://www.adblast.com/ismaconfig.txt  a=extmap: 2/sendonly http: //www. isma. tv/rtpheaderext/adinsert http://www.adblast.com/ismaconfig.txt
m=video 4002 RTP/AVP 96  m=video 4002 RTP/AVP 96
a=rtpmap:96 H264/90000 a=rtpmap:96 H264/90000
a=MainMedia  a=MainMedia
a=Spliced  a=Spliced
m=audio 4004 RTP/AVP 98 m=audio 4004 RTP/AVP 98
a=rtpmap:98 AMR/8000 a=rtpmap:98 AMR/8000
a=lang:en a=lang:en
a=Spliced  a=Spliced
m=video 4006 RTP/AVP 102  m=video 4006 RTP/AVP 102
a=rtpma : 102 3 gpp-tt/ 1000 a=rtpma : 102 3 gpp-tt/ 1000
a=lang:en; a=lang:en;
步骤 202、 广告替换装置在接收并输出节目媒体时, 接收指示替换节目 媒体的广告插播消息。 其中的广告插播消息可以通过节目主媒体的 RTP扩展包头传输, 或可以 通过通知媒体传输。 Step 202: The advertisement replacement device receives an advertisement insertion message indicating replacement of the program medium when receiving and outputting the program medium. The advertisement insertion message may be transmitted through the RTP extension header of the program main media, or may be transmitted through the notification medium.
进一步地, 所述广告插播消息根据需要还可以包括类型、 广告开始时间、 广告长度等相关信息。  Further, the advertisement insertion message may further include related information such as a type, an advertisement start time, an advertisement length, and the like as needed.
具体地, 广告插播消息举例如下:  Specifically, an example of an advertisement insertion message is as follows:
步骤 203、 广告替换装置可以在接收到广告插播消息后从广告服务器获 取所替换的广告媒体。  Step 203: The advertisement replacement device may obtain the replaced advertisement media from the advertisement server after receiving the advertisement insertion message.
可替换地,广告替换装置还可以预先根据预设策略获取所替换的广告媒体; 步骤 204、 进入广告阶段后, 广告替换装置根据接收到的指示替换节目 媒体的广告插播消息和所述节目媒体的相关信息 , 停止输出节目被替换的媒 体, 输出替换的广告媒体以及未被替换的节目媒体;  Alternatively, the advertisement replacing device may further acquire the replaced advertising media according to the preset policy in advance; Step 204: After entering the advertising phase, the advertisement replacing device replaces the commercial insertion message of the program media and the program media according to the received indication. Related information, stopping outputting the media in which the program is replaced, outputting the replaced advertising medium, and the program media that are not replaced;
步骤 205、 广告阶段结束后或接收到指示返回被替换节目媒体的广告结 束消息, 广告替换装置停止输出替换的广告媒体, 输出节目未被替换媒体和 节目被替换的媒体。  Step 205: After the advertisement phase ends or an advertisement end message indicating that the returned program media is returned, the advertisement replacement device stops outputting the replaced advertisement media, and outputs the media that the program is not replaced and the program is replaced.
其中的广告结束消息可以通过节目主媒体的 RTP扩展包头传输, 也可以 通过通知媒体传输, 还可以通过广告主媒体的 RTP扩展包头传输。  The advertisement end message may be transmitted through the RTP extension header of the program main media, or may be transmitted through the notification media, or may be transmitted through the RTP extension header of the advertiser media.
本实施例, 根据获取的节目元数据中所包含的节目媒体的相关信息, 广 告替换装置在接收到广告插播消息后,广告替换装置能够替换节目部分媒体: 在广告阶段, 广告替换装置停止输出节目被替换的媒体, 输出替换的广告媒 体和节目未被替换媒体, 实现了替换节目部分媒体的功能。  In this embodiment, according to the related information of the program media included in the acquired program metadata, after the advertisement replacement device receives the advertisement insertion message, the advertisement replacement device can replace the program partial media: In the advertisement phase, the advertisement replacement device stops outputting the program. The replaced media, the output of the replaced advertising media and the program are not replaced by the media, and the function of replacing the partial media of the program is realized.
图 3为本发明广告替换方法的第三实施例的流程示意图, 如图 3所示, 本实施例可以包括以下步骤:  FIG. 3 is a schematic flowchart of a third embodiment of an advertisement replacement method according to the present invention. As shown in FIG. 3, the embodiment may include the following steps:
步骤 301、 广告替换装置获取节目的元数据, 所述节目的元数据包括节 目媒体的相关信息, 节目媒体的相关信息可以包括节目媒体的标识。  Step 301: The advertisement replacing device acquires metadata of the program, the metadata of the program includes related information of the program media, and the related information of the program media may include an identifier of the program media.
进一步地, 根据需要, 节目媒体的相关信息还可以包括节目主媒体的信 息; 根据需要, 节目媒体的相关信息还可以包括通知媒体的信息。 其中, 节 目的元数据可以为节目的 SDP文件。 Further, the related information of the program media may further include a letter of the main media of the program, as needed Information about the program media may also include information notifying the media, as needed. The metadata of the program may be an SDP file of the program.
具体地, 节目元数据的 SDP文件举例如下:  Specifically, an example of an SDP file for program metadata is as follows:
a=extmap: 2/sendonly http: //www. isma. tv/rtpheaderext/adinsert a=extmap: 2/sendonly http: //www. isma. tv/rtpheaderext/adinsert
5 http://www.adblast.com/ismaconfig.txt 5 http://www.adblast.com/ismaconfig.txt
m=video 4002 RTP/AVP 96  m=video 4002 RTP/AVP 96
a=rtpmap:96 H264/90000  a=rtpmap:96 H264/90000
a=MainMedia  a=MainMedia
a=mid: 1  a=mid: 1
l o m=audio 4004 RTP/AVP 98 l o m=audio 4004 RTP/AVP 98
a=rtpmap:98 AMR/8000  a=rtpmap:98 AMR/8000
a=lang:en  a=lang:en
a= mid:2  a= mid:2
m=video 4006 RTP/AVP 102  m=video 4006 RTP/AVP 102
15 a=rtpma : 102 3 gpp-tt/ 1000 15 a=rtpma : 102 3 gpp-tt/ 1000
a=lang:en  a=lang:en
a= mid: 3;  a= mid: 3;
步骤 302、 广告替换装置在接收并输出节目媒体时, 接收指示替换节目 媒体的广告插播消息, 所述广告插播消息包括所述节目被替换媒体的标识。 0 其中的广告插播消息可以通过节目主媒体的 RTP扩展包头传输, 或可以 通过通知媒体传输。  Step 302: The advertisement replacing device, when receiving and outputting the program medium, receives an advertisement insertion message indicating replacement of the program medium, where the advertisement insertion message includes an identifier of the program replaced medium. 0 The advertisement insertion message may be transmitted through the RTP extension header of the program main media, or may be transmitted by the notification media.
进一步地, 所述广告插播消息根据需要还可以包括类型、 广告开始时间、 广告长度等相关信息。  Further, the advertisement insertion message may further include related information such as a type, an advertisement start time, an advertisement length, and the like as needed.
具体地, 广告插播消息举例如下:  Specifically, an example of an advertisement insertion message is as follows:
参数 出现次数 含义  Parameter Number of occurrences Meaning
Command— type 1 广告插播消息类型; Command— type 1 ad break message type;
Break startTime 0或 1 广告开始时间; Break startTime 0 or 1 ad start time;
Break duration 0或 1 广告长度;  Break duration 0 or 1 ad length;
SplicedMedia_mid 1、 2、 ...N 节目被替换媒体的标识; 步骤 303、 广告替换装置可以在接收到广告插播消息后从广告服务器获 取所替换的广告媒体。 SplicedMedia_mid 1, 2, ... N The identifier of the media to be replaced by the program; Step 303: The advertisement replacing apparatus may acquire the replaced advertisement medium from the advertisement server after receiving the advertisement insertion message.
可替换地, 广告替换装置还可以预先根据预设策略从广告服务器获取所 替换的广告媒体;  Alternatively, the advertisement replacing device may further acquire the replaced advertising medium from the advertisement server according to a preset policy in advance;
步骤 304、 进入广告阶段后, 广告替换装置根据接收到的指示替换节目 媒体的广告插播消息和所述节目媒体的相关信息,停止输出节目被替换媒体, 输出替换的广告媒体和节目未被替换媒体;  Step 304: After entering the advertising stage, the advertisement replacing device replaces the advertisement insertion message of the program media and the related information of the program media according to the received indication, stops outputting the program replaced media, and outputs the replaced advertisement media and the program is not replaced by the media. ;
步骤 305、 广告阶段结束后或接收到指示返回被替换节目媒体的广告结 束消息, 广告替换装置停止输出替换的广告媒体, 输出节目未被替换媒体和 节目被替换媒体。  Step 305: After the advertisement phase ends or an advertisement end message indicating that the returned program media is returned, the advertisement replacement device stops outputting the replaced advertisement media, and the output program is not replaced media and the program is replaced media.
其中的广告结束消息可以通过节目主媒体的 RTP扩展包头传输, 也可以 通过通知媒体传输, 还可以通过广告主媒体的 RTP扩展包头传输。  The advertisement end message may be transmitted through the RTP extension header of the program main media, or may be transmitted through the notification media, or may be transmitted through the RTP extension header of the advertiser media.
本实施例, 根据获取的节目元数据中所包含的节目媒体的相关信息, 广 告替换装置在接收到广告插播消息后,广告替换装置能够替换节目部分媒体: 在广告阶段, 广告替换装置停止输出节目被替换的媒体, 输出替换的广告媒 体和节目未被替换媒体, 实现了替换节目部分媒体的功能。  In this embodiment, according to the related information of the program media included in the acquired program metadata, after the advertisement replacement device receives the advertisement insertion message, the advertisement replacement device can replace the program partial media: In the advertisement phase, the advertisement replacement device stops outputting the program. The replaced media, the output of the replaced advertising media and the program are not replaced by the media, and the function of replacing the partial media of the program is realized.
图 4为本发明广告替换装置实施例的结构示意图, 如图 4所示, 本实施 例可以包括获取模块 41和替换模块 42。 其中, 获取模块 41用于获取节目的 元数据, 所述节目的元数据包括节目媒体的相关信息; 替换模块 42用于根据 接收到的指示替换节目媒体的广告插播消息和获取模块 41 所获取的所述节 目媒体的相关信息, 在广告阶段开始后停止输出被替换的节目媒体, 输出替 换的广告媒体以及未被替换的节目媒体。  4 is a schematic structural diagram of an embodiment of an advertisement replacing apparatus according to the present invention. As shown in FIG. 4, this embodiment may include an obtaining module 41 and a replacement module 42. The obtaining module 41 is configured to acquire metadata of the program, and the metadata of the program includes related information of the program media. The replacing module 42 is configured to replace the advertisement insertion message of the program media according to the received indication and the acquired by the acquiring module 41. The related information of the program media stops outputting the replaced program media after the advertisement phase starts, and outputs the replaced advertisement media and the program media that are not replaced.
具体地,其中获取模块 41所获取的节目的元数据还可以包括节目主媒体 的信息, 以供所述广告插播消息通过节目主媒体的 RTP扩展包头来传输。 其 中所述的节目的元数据还可以包括通知媒体的信息, 以供所述广告插播消息 通过通知媒体来传输。  Specifically, the metadata of the program acquired by the obtaining module 41 may further include information of the program main media, so that the advertisement insertion message is transmitted through the RTP extension header of the program main media. The metadata of the program described therein may also include information for notifying the media for transmission by the notification media.
进一步地, 替换模块还可以用于所述广告阶段结束后或根据接收到的指 示返回被替换节目媒体的广告结束消息, 停止输出替换的广告媒体, 输出未 被替换的节目媒体以及被替换的节目媒体。 本实施例, 替换模块根据获取模块所获取的节目的元数据中所包含的节 目媒体的相关信息, 在接收到广告插播消息后, 输出广告媒体和节目未被替 换媒体, 实现了替换节目部分媒体的功能。 Further, the replacement module may further be used to return an advertisement end message of the replaced program medium after the end of the advertisement stage or according to the received instruction, stop outputting the replaced advertisement medium, output the program media that are not replaced, and the replaced program. media. In this embodiment, the replacement module outputs the advertisement media and the program is not replaced by the media after receiving the advertisement insertion message according to the related information of the program media included in the metadata of the program acquired by the acquisition module, thereby realizing the replacement of the program partial media. The function.
图 5为本发明广告替换系统实施例的结构示意图, 如图 5所示, 本实施 例可以包括广告替换装置 40、 节目媒体分发装置 50和广告服务器 60; 其中 的广告替换装置 40可以包括获取模块 41和替换模块 42, 其中, 获取模块 41 用于获取节目的元数据, 所述节目的元数据包括节目媒体的相关信息, 替换 模块 42用于根据接收到的指示替换节目媒体的广告插播消息和获取模块 41 所获取的所述节目媒体的相关信息, 在广告阶段开始后停止输出被替换的节 目媒体, 输出替换的广告媒体以及未被替换的节目媒体; 其中的节目媒体分 发装置 50用于向替换模块 42下发节目媒体;其中的广告服务器 60用于向替 换模块 42下发替换的广告媒体。  5 is a schematic structural diagram of an embodiment of an advertisement replacement system according to the present invention. As shown in FIG. 5, the embodiment may include an advertisement replacement device 40, a program media distribution device 50, and an advertisement server 60. The advertisement replacement device 40 may include an acquisition module. 41 and a replacement module 42, wherein the obtaining module 41 is configured to acquire metadata of the program, the metadata of the program includes related information of the program medium, and the replacing module 42 is configured to replace the advertisement insertion message of the program medium according to the received indication and Obtaining the related information of the program media acquired by the module 41, stopping outputting the replaced program media after the advertisement phase starts, outputting the replaced advertisement media and the program media that are not replaced; wherein the program media distribution device 50 is configured to The replacement module 42 delivers the program media; the advertisement server 60 is used to deliver the replacement advertisement media to the replacement module 42.
具体地,其中获取模块 41所获取的节目的元数据还可以包括节目主媒体 的信息, 以供所述广告插播消息通过节目主媒体的 RTP扩展包头来传输。 其 中所述的节目的元数据还可以包括通知媒体的信息, 以供所述广告插播消息 通过通知媒体来传输。  Specifically, the metadata of the program acquired by the obtaining module 41 may further include information of the program main media, so that the advertisement insertion message is transmitted through the RTP extension header of the program main media. The metadata of the program described therein may also include information for notifying the media for transmission by the notification media.
本实施例, 替换模块根据获取模块所获取的节目的元数据中所包含的节 目媒体的相关信息, 在接收到广告插播消息后, 输出广告服务器所提供的广 告媒体和节目媒体分发装置所提供的节目未被替换媒体, 实现了替换节目部 分媒体的功能。  In this embodiment, the replacement module outputs the advertisement media provided by the advertisement server and the program media distribution device, after receiving the advertisement insertion message, according to the information about the program media included in the metadata of the program acquired by the acquisition module. The program is not replaced with media, and the function of replacing part of the media of the program is realized.
本领域普通技术人员可以理解: 实现上述方法实施例的全部或部分步骤可 以通过程序指令相关的硬件来完成,前述的程序可以存储于一计算机可读取存 储介质中, 该程序在执行时, 执行包括上述方法实施例的步骤; 而前述的存储 介质包括: ROM、 RAM, 磁碟或者光盘等各种可以存储程序代码的介质。  A person skilled in the art can understand that all or part of the steps of implementing the above method embodiments may be completed by using hardware related to program instructions, and the foregoing program may be stored in a computer readable storage medium, and the program is executed when executed. The foregoing steps include the steps of the foregoing method embodiments; and the foregoing storage medium includes: a medium that can store program codes, such as a ROM, a RAM, a magnetic disk, or an optical disk.
最后应说明的是: 以上实施例仅用以说明本发明的技术方案, 而非对其 限制; 尽管参照前述实施例对本发明进行了详细的说明, 本领域的普通技术 人员应当理解: 其依然可以对前述各实施例所记载的技术方案进行修改, 或 者对其中部分技术特征进行等同替换; 而这些修改或者替换, 并不使相应技 术方案的本质脱离本发明各实施例技术方案的精神和范围。  It should be noted that the above embodiments are only for explaining the technical solutions of the present invention, and are not intended to be limiting; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art that: The technical solutions described in the foregoing embodiments are modified, or some of the technical features are equivalently replaced. The modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

权 利 要求 Rights request
1、 一种广告替换方法, 其特征在于包括:  1. An advertisement replacement method, comprising:
获取节目的元数据, 所述节目的元数据包括节目媒体的相关信息; 根据接收到的指示替换节目媒体的广告插播消息和所述节目媒体的相关 信息, 在广告阶段开始后停止输出被替换的节目媒体, 输出替换的广告媒体 以及未被替换的节目媒体。  Obtaining metadata of the program, the metadata of the program includes related information of the program media; replacing the advertisement insertion message of the program media and the related information of the program media according to the received indication, and stopping outputting the replaced after the advertisement phase starts The program media, outputting the replaced advertisement media and the program media that are not replaced.
2、根据权利要求 1所述的方法, 其特征在于所述节目的元数据为节目的 会话描述协议文件。  2. A method according to claim 1 wherein the metadata of the program is a session description protocol file for the program.
3、根据权利要求 1或 2所述的方法, 其特征在于所述节目的元数据还包 括节目主媒体的信息。  3. A method according to claim 1 or 2, characterized in that the metadata of the program further comprises information of the main media of the program.
4、根据权利要求 3所述的方法, 其特征在于所述广告插播消息通过节目 主媒体的 RTP扩展包头传输。  The method of claim 3 wherein said advertisement insertion message is transmitted via an RTP extension header of the program primary medium.
5、根据权利要求 1或 2所述的方法, 其特征在于所述节目的元数据还包 括通知媒体的信息。  5. A method according to claim 1 or 2, characterized in that the metadata of the program further comprises information notifying the media.
6、根据权利要求 5所述的方法, 其特征在于所述广告插播消息通过通知 媒体传输。  6. Method according to claim 5, characterized in that said commercial break message is transmitted by means of a notification medium.
7、根据权利要求 1所述的方法, 其特征在于所述输出替换的广告媒体以 及未被替换的节目媒体之后还包括:  7. The method of claim 1 wherein said outputting the replaced advertising medium and the unaltered program medium further comprises:
所述广告阶段结束后或根据接收到的指示返回被替换节目媒体的广告结 束消息, 停止输出替换的广告媒体, 输出未被替换的节目媒体以及被替换的 节目媒体。  After the end of the advertising phase or returning an advertisement end message of the replaced program medium based on the received indication, the output of the replaced advertisement medium is stopped, and the program media that are not replaced and the replaced program medium are output.
8、根据权利要求 7所述的方法, 其特征在于所述广告插播消息通过节目 主媒体的 RTP扩展包头、 通知媒体或广告主媒体的 RTP扩展包头传输。  The method according to claim 7, characterized in that said advertisement insertion message is transmitted through an RTP extension header of the program main medium, an announcement medium or an RTP extension header of the advertiser medium.
9、根据权利要求 1所述的方法, 其特征在于所述节目媒体的相关信息包 括所述节目媒体的标识,所述广告插播消息包括所述节目被替换媒体的标识。  The method of claim 1 wherein the associated information of the program medium includes an identification of the program medium, the advertisement insertion message comprising an identification of the program replaced medium.
10、 根据权利要求 1所述的方法, 其特征在于所述节目媒体的相关信息 包括所述节目媒体是否被替换的信息。  10. The method of claim 1 wherein the related information of the program medium includes information as to whether the program medium is replaced.
11、 根据权利要求 1所述的方法, 其特征在于还包括预先获取所述替换 的广告媒体。 11. The method of claim 1 further comprising pre-acquiring the alternate advertising medium.
12、 根据权利要求 1所述的方法, 其特征在于还包括在接收到的指示替 换节目媒体的广告插播消息后获取所述替换的广告媒体。 12. The method of claim 1 further comprising obtaining the replaced advertising medium after receiving an advertisement break message indicating replacement of the program medium.
13、 一种广告替换装置, 其特征在于包括:  13. An advertisement replacement device, comprising:
获取模块, 用于获取节目的元数据, 所述节目的元数据包括节目媒体的 相关信息;  An obtaining module, configured to acquire metadata of a program, where metadata of the program includes related information of the program medium;
替换模块, 用于根据接收到的指示替换节目媒体的广告插播消息和所述 节目媒体的相关信息, 在广告阶段开始后停止输出被替换的节目媒体, 输出 替换的广告媒体以及未被替换的节目媒体。  a replacement module, configured to replace the advertisement insertion message of the program media and the related information of the program media according to the received indication, stop outputting the replaced program media after the advertisement phase starts, output the replaced advertisement media, and the unreplaced program media.
14、根据权利要求 13所述的装置, 其特征在于所述替换模块还用于所述 广告阶段结束后或根据接收到的指示返回被替换节目媒体的广告结束消息, 停止输出替换的广告媒体,输出未被替换的节目媒体以及被替换的节目媒体。  14. The apparatus according to claim 13, wherein the replacement module is further configured to: after the end of the advertising phase or return an advertisement end message of the replaced program medium according to the received indication, stop outputting the replaced advertisement medium, The program media that are not replaced and the program media that are replaced are output.
15、 一种广告替换系统, 其特征在于包括广告替换装置、 节目媒体分发 装置和广告服务器;  15. An advertisement replacement system, comprising: an advertisement replacement device, a program media distribution device, and an advertisement server;
所述广告替换装置包括:  The advertisement replacement device includes:
获取模块, 用于获取节目的元数据, 所述节目的元数据包括节目媒体的 相关信息;  An obtaining module, configured to acquire metadata of a program, where metadata of the program includes related information of the program medium;
替换模块, 用于根据接收到的指示替换节目媒体的广告插播消息和所述 节目媒体的相关信息, 在广告阶段开始后停止输出被替换的节目媒体, 输出 替换的广告媒体以及未被替换的节目媒体;  a replacement module, configured to replace the advertisement insertion message of the program media and the related information of the program media according to the received indication, stop outputting the replaced program media after the advertisement phase starts, output the replaced advertisement media, and the unreplaced program Media
所述节目媒体分发装置用于向所述替换模块下发节目媒体;  The program media distribution device is configured to send a program media to the replacement module;
所述广告服务器用于向所述替换模块下发替换的广告媒体。  The advertisement server is configured to deliver the replaced advertisement medium to the replacement module.
PCT/CN2009/070896 2008-07-10 2009-03-19 A method, apparatus and system for replacing advertisements WO2010003325A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CN200810116471.3 2008-07-10
CN200810116471A CN101626276A (en) 2008-07-10 2008-07-10 Method, device and system for replacing advertisement

Publications (1)

Publication Number Publication Date
WO2010003325A1 true WO2010003325A1 (en) 2010-01-14

Family

ID=41506677

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2009/070896 WO2010003325A1 (en) 2008-07-10 2009-03-19 A method, apparatus and system for replacing advertisements

Country Status (2)

Country Link
CN (1) CN101626276A (en)
WO (1) WO2010003325A1 (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011035423A1 (en) 2009-09-22 2011-03-31 Medicago Inc. Method of preparing plant-derived proteins
WO2012126123A1 (en) 2011-03-23 2012-09-27 Medicago Inc. Method of recovering plant-derived proteins

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102238139A (en) 2010-04-27 2011-11-09 华为技术有限公司 Method, device and system for inserting advertisement
CN102318358A (en) * 2011-05-26 2012-01-11 华为技术有限公司 Method, device and system for advertisement insertion
CN103747298B (en) * 2014-01-10 2017-02-08 北京酷云互动科技有限公司 Method and device for replacing video advertisement program of television
CN105898444A (en) * 2015-12-09 2016-08-24 乐视网信息技术(北京)股份有限公司 Advertisement inter-cut method and device
CN106210766A (en) * 2016-07-19 2016-12-07 北京正奇联讯科技有限公司 Cut-broadcasting method in television relay and system
CN106385589B (en) * 2016-09-07 2019-09-10 北京正奇联讯科技有限公司 The multi version broadcasting method and system of video-audio program

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1406068A (en) * 1993-10-27 2003-03-26 普林斯顿电子广告板公司 Electronic advertisement board system and control method thereof
CN101026705A (en) * 2006-02-14 2007-08-29 佳能株式会社 Display signal control apparatus, and display signal control method

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1406068A (en) * 1993-10-27 2003-03-26 普林斯顿电子广告板公司 Electronic advertisement board system and control method thereof
CN101026705A (en) * 2006-02-14 2007-08-29 佳能株式会社 Display signal control apparatus, and display signal control method

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011035423A1 (en) 2009-09-22 2011-03-31 Medicago Inc. Method of preparing plant-derived proteins
WO2011035422A1 (en) 2009-09-22 2011-03-31 Medicago Inc. Method of preparing plant-derived vlps
WO2012126123A1 (en) 2011-03-23 2012-09-27 Medicago Inc. Method of recovering plant-derived proteins

Also Published As

Publication number Publication date
CN101626276A (en) 2010-01-13

Similar Documents

Publication Publication Date Title
WO2010003325A1 (en) A method, apparatus and system for replacing advertisements
CN103348322B (en) Message processing device, information processing method and program
NL2016051B1 (en) Live-stream video advertisement system
JP6352992B2 (en) Broadcast signal processing method and apparatus including interactive broadcast service
EP2391086B1 (en) Method and apparatus for playing live content
US20160066007A1 (en) Video playback method, media device, playback device, and multimedia system
WO2009140882A1 (en) Method, device and system for realizing media content inserting in iptv
KR20140016906A (en) Method for transmitting a broadcast service, apparatus for receiving same, and method for processing an adjunct service using the apparatus for receiving same
EP3061220B1 (en) Method, multimedia streaming service node, computer program and computer program product for combining content
WO2010081373A1 (en) Method, server and terminal for associating live broadcast programs and on-demand programs
KR101829497B1 (en) Methods and apparatuses for resuming paused media
CN104604245B (en) Time control is presented
US9716982B2 (en) Apparatus and method for providing interactive services in a network
CN103763588A (en) Stream forwarding method, device, server and system for video advertising insertion
KR20150022796A (en) Method and system for uniformly marking and identifying placement opportunity locations for facilitating accelerated decision resolution
WO2012071931A1 (en) Method and system for dynamically inserting cut-in program into segmented program
WO2016050113A1 (en) Service implementation method and device and storage medium
CN107534793B (en) Receiving apparatus, transmitting apparatus, and data processing method
CN101848367A (en) File-based video live webcasting method
KR101805424B1 (en) Manifest mechanism in broadcast involved system
CN102378066A (en) Method and system for realizing low-bit rate and high-definition video on demand
WO2008095425A1 (en) An additional program displaying system, a method and an apparatus
TW200833126A (en) Method of data monitoring and updating for transport stream
KR20170000312A (en) Method and apparatus for digital broadcast services
WO2016090912A1 (en) Method, device, terminal and system for generating and playing live video

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 09793800

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase in:

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 09793800

Country of ref document: EP

Kind code of ref document: A1