WO2010002211A2

WO2010002211A2 - Method, system, and computer-readable recording medium for copyright protection of basic content in relation to secondary content

Info

Publication number: WO2010002211A2
Application number: PCT/KR2009/003630
Authority: WO
Inventors: 심상일
Original assignee: 엔에이치엔비즈니스플랫폼 주식회사
Priority date: 2008-07-02
Filing date: 2009-07-02
Publication date: 2010-01-07
Also published as: KR20100003892A; WO2010002211A3; KR100958516B1

Abstract

The present invention pertains to a method, system, and computer-readable recording mechanism for copyright protection of basic content in relation to secondary content. According to an embodiment of the present invention, as a method for copyright protection of basic content in relation to secondary content, a method is provided comprising a step in which secondary content generated using basic content is searched from a content database, a step in which information about a basic content provider stored in relation to said secondary content is extracted, and a step in which a notice about said secondary content is transmitted to a terminal unit of said basic content provider.

Description

A method, system, and computer readable recording medium for protecting copyright on base content with respect to secondary content

The present invention relates to a method, a system, and a computer readable recording medium for protecting copyrights on basic content with respect to secondary content. More specifically, the present invention allows the copyright holder of the basic content to determine the use of the content, such as disclosure of the secondary content, when the content (so-called secondary content) is generated by another person based on the specific content. The present invention relates to a method, a system, and a computer-readable recording medium for enabling copyright holders of basic content to flexibly protect copyrights according to their intentions.

Recently, with the rapid development of the high-speed Internet environment and information and communication technology, the Internet content has been widely spread. As the content spreads, more and more users are using the spread contents, and these activities are becoming an important part of many users' lives.

In addition, instead of contacting the contents of the over-the-air broadcasting through a TV receiver according to the broadcasting company's schedule, it is more natural and convenient to watch as contents on the Internet.

Looking closely, the use of such content is done in a variety of ways. One widely used method is a method in which a user downloads and uses desired content from the Internet through a P2P service or a web hard service. In addition, the user may receive and use content applied with digital rights management (DRM) or watermark to protect copyright, or may access the web site and stream the content.

In particular, the interest and the frequency of use of UCC (User Created Contents), which are contents produced by general users mainly for non-profit purposes, have explosively increased, resulting in the infringement of copyrights on various contents including UCC. The problems are frequently occurring.

In more detail, it can be noted that the contents of UCC and other contents distributed on the Internet are not surprisingly large. In other words, many UCCs such as movies, dramas, CFs, and animations are produced by editing or partially modifying other UCCs already produced by others. Accordingly, a problem of copyright infringement frequently occurs between the copyright holder of the basic content and the creator of the secondary content.

In this case, another issue may be to what extent the copyright of the copyright holder of the basic content is protected. If all of the disclosure or distribution of secondary content created using any basic content is regarded as copyright infringement, then the production and use of content on the Internet will be drastically slowed, There will be a retreat over. And such uniform use prohibition may be contrary to the intention of the copyright holder of the basic content in many cases. In this regard, looking at Korean copyright law, a copyright holder can grant permission to others to use the work, and a person who receives permission from the copyright owner can use the work 'within the scope of the licensed usage methods and conditions'. Generally, such permission is made through a contract between the parties, which in principle must be concluded individually for each party.

However, since it is practically impossible for a party to enter into a contract every time for a large amount of content flooding on the Internet, a copyright dispute does not occur between the copyright holder of the basic content and the creator of the secondary content, but the contract between the parties is convenient. There is a desperate need for technology to ensure the effective and efficient operation and to flexibly protect the copyright of the basic contents.

The object of the present invention is to solve all the above-mentioned problems.

In addition, the present invention allows the copyright holder of the basic content to monitor the secondary content produced by using the content, and by granting the right to determine the disclosure of the secondary content, etc. to the copyright holder of the basic content, the basic content Its other purpose is to ensure that copyrights are protected flexibly.

Another object of the present invention is to ensure that creators of secondary content are not unnecessarily involved in copyright disputes.

In addition, the present invention enables the copyright holder of the basic content to directly determine whether to permit the use of the secondary content, thereby minimizing the cost and effort consumed by companies such as Internet portal sites involved in the distribution of the content to monitor copyright infringement. Another purpose is to make it possible.

According to the present invention, when secondary content is distributed, the secondary content is analyzed and the basic content is analyzed, and by using the analysis result, the user receives the use right from the copyright holder of the basic content and uses the base content according to the use right. It is another purpose to generate profits.

Representative configuration of the present invention for achieving the above object is as follows.

According to an aspect of the present invention, there is provided a method for protecting copyright of a content that is a basis of secondary content, the method comprising: retrieving secondary content generated using the basic content from a content database, and storing the secondary content; Extracting information about an underlying content provider, and transmitting a notification regarding the secondary content to a terminal of the basic content provider.

According to another aspect of the present invention, there is provided a method for protecting copyright of a content that is a basis of secondary content, the method comprising: retrieving secondary content stored in association with the basic content from a content database at the request of a basic content provider; And providing information regarding the secondary content to the terminal of the basic content provider, and receiving a request for the use of the secondary content from the basic content provider terminal.

According to still another aspect of the present invention, there is provided a system for protecting copyright of a content on which secondary content is based, the secondary content generated using the basic content from a content database, and stored with respect to the secondary content. Provided is a system including a secondary content retrieval unit for extracting information on a basic content provider, and a secondary content generation notification unit for transmitting a notification regarding generation of the secondary content to a terminal of the basic content provider.

According to still another aspect of the present invention, there is provided a system for protecting copyright of a content that is a basis of secondary content, the secondary content being stored in association with the basic content from a content database at the request of a basic content provider. A secondary content search unit for searching, a search result provider for providing information on the secondary content to a terminal of the basic content provider, and a communication unit for receiving a request for the use of the secondary content from the basic content provider terminal Provided is a system comprising a.

According to an aspect of the present invention, a data generation unit for analyzing the secondary content associated with the base content to generate the analysis data for the base content, from the base content provider to the base content using the analysis data for the base content; Provided is a system including a usage right receiving unit for receiving a usage right for a content and a content using unit using the basic content according to the usage right of the basic content.

According to another aspect of the present invention, analyzing the secondary content associated with the base content to generate analysis data for the base content, the use of the base content from the base content provider using the analysis data for the base content Receiving a right, and using the base content in accordance with the use rights of the base content is provided.

In addition, there is further provided a computer readable recording medium for recording another method, system for implementing the present invention, and a computer program for executing the method.

According to the present invention, the copyright holder of the basic content can monitor the secondary content produced using the corresponding content.

In addition, according to the present invention, the copyright holder of the basic content has the authority to determine the disclosure and distribution of the secondary content produced on the basis of its own content, so that the copyright of the basic content can be flexed according to the intention of the copyright holder of the basic content. Can be protected.

In addition, according to the present invention, it is possible to prevent the creator of the secondary content from being unnecessarily caught up in the copyright dispute, and to achieve the effect that the content distributor can reduce the cost and effort.

In addition, according to the present invention, by analyzing the secondary content distributed to derive the analysis result of the base content, and through the analysis results by using the base content in accordance with the content use rights received from the copyright holder of the base content additional revenue to the copyright holder Can provide.

1 is to enable the owner of a content to monitor the generation of secondary content produced on the basis of the content according to an embodiment of the present invention, and to allow the content owner to determine the distribution of the secondary content It is a figure which shows the structure of the whole system schematically.

2 and 3 are diagrams showing in detail the internal configuration of the content rights management server 400 according to an embodiment of the present invention.

4 is a diagram illustrating an internal configuration of a content copyright management server 400 for using basic content according to an embodiment of the present invention.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention with respect to one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

In the present specification, 'content' refers to all kinds of electronic information that can be produced and provided by a specific person on a communication network, and thus visualized and audited, and is broadly divided into UCC and Company Created Contents (CCC). Can be. UCC or CCC can include text, images, photos, cartoons, maps, music, animations, videos, skins, avatars, and the like.

In addition, in the present specification, although the base content is referred to as a concept corresponding to the secondary content, even if the secondary content is another secondary content produced based thereon, the other secondary content is based on Obviously, it can be considered as content.

Complete system

1 is to allow the copyright holder of the basic content to monitor the secondary content produced based on the corresponding content according to an embodiment of the present invention, and to allow the copyright holder of the basic content to determine whether to permit use of the secondary content. It is a figure which shows schematically the structure of the whole system for doing.

As shown in FIG. 1, the entire system according to an embodiment of the present invention includes a communication network 100, an elementary content provider terminal 200, a secondary content provider terminal 300, and a content copyright management server 400. , And a web server 500.

First, the communication network 100 may be configured regardless of communication modes such as wired and wireless, and may include a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). Network). Preferably, the communication network 100 according to the present invention may be a known World Wide Web (WWW).

The basic content provider terminal 200 and the secondary content provider terminal 300 include a function for allowing a user to communicate after accessing the content copyright management server 400 or the web server 500 through the communication network 100. As a digital device, a digital device having a computing capability by mounting a microprocessor such as a personal computer (for example, a desktop computer, a notebook computer, etc.), a workstation, a PDA, a web pad, a mobile phone, etc. It may be adopted as the primary content provider terminal 200 or the secondary content provider terminal 300 according to the present invention.

A user of the basic content provider terminal 200 (called a 'basic content provider') may produce basic content by using a portable terminal such as a laptop computer, a mobile phone, a camcorder, a camera, a recorder, or a terminal useful for producing other contents. The basic content thus produced may be transmitted to the content copyright management server 400 or the web server 500 through the basic content provider terminal 200. Also, after the content is produced by the basic content provider terminal 200 itself, the content may be transmitted to the content copyright management server 400 or the web server 500 through the communication network 100. To this end, the basic content provider terminal 200 further includes a web browser (not shown) program for allowing the basic content provider to access the content copyright management server 400 or the web server 500 through the communication network 100. It may be.

According to an embodiment of the present invention, when the content produced by the basic content provider is transmitted to the content copyright management server 400 or the web server 500 through the communication network 100, information about the basic content provider (eg For example, a login ID, an e-mail address, a mobile phone number, etc. of the basic content provider, or unique identification information (eg, the title of the basic content) of the basic content may be transmitted together.

Meanwhile, a user of the secondary content provider terminal 300 (called a 'secondary content provider') accesses the communication network 100 through his terminal 300, and controls the content copyright management server 400 or the web server ( In step 500, the basic content provided by the basic content provider may be searched or searched, and the corresponding content may be received. In this case, information about the basic content (that is, information about the basic content provider or unique identification information of the basic content) may be transmitted together.

The secondary content provider may produce secondary content using the base content provided by the base content provider. In the production of the secondary content, the base content may be used in various ways. For example, when the basic content is a video, secondary content may be produced by performing editing using some or all of the basic content. In the production of the secondary content, various separate terminals may be used as in the case of the basic content production, but the secondary content provider terminal 300 itself may also produce the secondary content. To this end, the secondary content provider terminal 300 may further include software (not shown) that supports reproduction, editing, and the like of content such as a video.

The secondary content provider may transmit the produced secondary content to the content copyright management server 400 through the secondary content provider terminal 300. In this case, according to an embodiment of the present invention, the corresponding secondary content may include information on the basic content provider or basic content identification information.

Meanwhile, a web browser (not shown) for allowing the secondary content provider terminal 300 to access the content copyright management server 400 or the web server 500 through the communication network 100. Program may be included.

The content copyright management server 400 is one of the main components for the implementation of the present invention, and allows the basic content provider to determine whether there is any secondary content produced based on the basic content. In addition, it provides a service to determine whether to allow the use of the produced secondary content. The content copyright management server 400 may be a server 400 operated by a company such as an Internet portal site.

In detail, when the basic content provider accesses the content copyright management server 400 through the basic content provider terminal 200, the content copyright management server 400 is produced based on the contents of the content provider to the basic content provider. A web page may be provided that enables the inquiry of whether the secondary content currently exists. In this case, the basic content provider may determine whether the secondary content based on the own content exists by inputting information about the self into the corresponding web page. In addition, the basic content provider may determine whether there is a corresponding secondary content for each basic content by inputting at least part of identification information unique to the basic content provided by the basic content provider.

Meanwhile, the content copyright management server 400 not only enables the basic content provider to directly check whether the secondary content exists, but also actively notifies the basic content provider that secondary content based on the basic content has been produced. can do. Various notifications can be used for this notification. For example, a pop-up note or an e-mail that can be transmitted through the communication network 100 may be used. When the basic content provider terminal 200 is a mobile phone, a short message service (SMS) message may be used.

When the basic content provider knows that the secondary content is produced based on the contents of the user, the content copyright management server 400 may determine whether the secondary content is available to the basic content provider terminal 200 (for example, publicly available). Message, such as whether or not it is available for distribution, etc.). After identifying the contents of the corresponding secondary content, the basic content provider may determine whether to permit the use of the secondary content by answering the query.

Finally, the web server 500 according to an embodiment of the present invention is a server that provides a cyberspace to enable the disclosure and distribution of basic content and / or secondary content in conjunction with the content copyright management server 400. Can be. According to an embodiment of the present invention, the web server 500 may be implemented as the same server without having to be distinguished from the content copyright management server 400.

Hereinafter, an internal configuration and function of the content copyright management server 400 according to an embodiment of the present invention will be described in detail.

Content Copyright Management Server

As illustrated in FIG. 2, the content copyright management server 400 according to an exemplary embodiment of the present invention may include a member information management unit 410, a secondary content inquiry / notification unit 430, and a secondary content disclosure confirming unit ( 450, the controller 470, and the communication unit 490 may be configured. In addition, referring to FIG. 3, the secondary content inquiry / notification unit 430 may be configured as a secondary content retrieval unit 431, a search result providing unit 433, and a secondary content generation notifying unit 435. It can be seen that. According to an embodiment of the present invention, the member information management unit 410, the secondary content inquiry / notification unit 430, the secondary content disclosure confirmation unit 450, the control unit 470, and the communication unit 490 of them At least some may be program modules communicating with the base content provider terminal 200 or the secondary content provider terminal 300. Such program modules may be included in the content rights management server 400 in the form of an operating system, an application module, and other program modules, and may be physically stored on various known storage devices. In addition, such program modules may be stored in a remote storage device that can communicate with the content copyright management server 400. On the other hand, such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

First, the member information management unit 410 according to an embodiment of the present invention may manage information of members subscribed to a web site operated or linked with the content copyright management server 400. The provider of the basic content or the secondary content may register through the

terminals

200 and 300 to access a web site operated or linked with the content copyright management server 400 and input his or her own information. The member information manager 410 may preserve and manage the information of the members, and may update the changed information from time to time.

Meanwhile, in order to store the information managed by the member information manager 410, a member information database 600 as shown may be additionally provided. In FIG. 2, the member information database 600 is illustrated as being a component of the content copyright management server 400, but is not limited thereto. The member information database 600 may be separately communicated with the content copyright management server 400. It may be implemented in the medium of. On the other hand, the member information database 600 is a concept that includes a computer-readable recording medium, and refers to not only a consensus database but also a database of a broad meaning including a data system based on a file system. Even a set may be included in the member information database 600 as described herein if it is possible to retrieve it and extract data.

The secondary content inquiry / notification unit 430 according to an embodiment of the present invention may provide information on whether there is secondary content based on the basic content at the request of the basic content provider. In addition, the secondary content inquiry / notification unit 430 may continuously search whether secondary content corresponding to the predetermined basic content is generated, and notify the provider of the corresponding basic content. Hereinafter, the internal configuration of the secondary content inquiry / notification unit 430 and the function of each component will be described with reference to FIG. 3.

3 is a diagram illustrating in detail the internal configuration of the secondary content inquiry / notification unit 430 according to an embodiment of the present invention. Referring to FIG. 3, the secondary content inquiry / notification unit 430 according to an embodiment of the present invention may include a secondary content search unit 431, a search result provider 433, and a secondary content generation notification unit. It can be seen that it can be composed of (435).

First, the secondary content search unit 431 according to an embodiment of the present invention searches whether the secondary content based on the predetermined basic content is generated. As described above, when the secondary content is transmitted to the content copyright management server 400, the secondary content search unit 431 may include information about the basic content provider or identification information specific to the basic content. It may be detected that secondary content based on predetermined content is generated.

For this search, the content database 700 may be referenced. In the content database 700, secondary content transmitted from the secondary content provider terminal 300 may be stored. The secondary content search unit 431 may check that the secondary content is generated with reference to the content database 700. In FIG. 2, the content database 700 is illustrated as being a component of the content copyright management server 400, but is not limited thereto. The content database 700 may be a separate medium that can communicate with the content copyright management server 400. It may be implemented as.

Meanwhile, the search result providing unit 433 according to an embodiment of the present invention may provide information about the secondary content searched by the secondary content searching unit 431 to the provider of the content that is the basis of the secondary content. Can be.

According to an embodiment of the present invention, if the basic content provider accesses a web page provided by the content copyright management server 400 through the basic content provider terminal 200 and then inputs information about his or her content, 2 The primary content search unit 431 searches for the secondary content corresponding to the corresponding content by referring to the content database 700, and the search result provider 433 provides the search result to the basic content provider terminal 200. can do.

The secondary content search unit 431 may search for the secondary content in real time or periodically, in addition to searching for the secondary content if the basic content provider desires it. That is, the secondary content transmitted through the secondary content provider terminal 300 is stored in the content database 700. The generation of new secondary content is confirmed by searching the content database 700 in real time or periodically. I can do it.

When the secondary content search unit 431 searches the content database 700 and confirms generation of new secondary content, the secondary content generation notifying unit 435 notifies the provider of the content that is the basis of the secondary content. You can notify.

There may be various notifications by the secondary content generation notifying unit 435 according to an embodiment of the present invention. The free notification method may be determined according to the information on the basic content according to the searched secondary content or the type of the basic content provider terminal 200, but most preferably, the notification may be made by a pop-up note, an e-mail or an SMS message. have.

Meanwhile, the secondary content disclosure confirming unit 450 according to an embodiment of the present invention allows the basic content provider to determine whether to permit the disclosure and distribution of the secondary content, and publish the secondary content according to the determination. Or may be made private, or to allow or disallow its distribution. In addition, according to an embodiment of the present invention, the secondary content disclosure confirming unit 450 receives the information regarding the determination of the basic content provider and automatically limits the use of the secondary content (for example, private processing, Such as to make it public only.

The control unit 470 according to an embodiment of the present invention controls the data flow between the member information management unit 410, the secondary content inquiry / notification unit 430, the secondary content disclosure checking unit 450, and the communication unit 490. Function to control. That is, the controller 470 controls the flow of data from the outside or between each component of the content copyright management server 400 to control each component to perform its own function.

The communication unit 490 according to an embodiment of the present invention enables the content rights management server 400 to communicate with an external device such as the basic content provider terminal 200 or the secondary content provider terminal 300. .

As shown in FIG. 4, the content copyright management server 400 according to an embodiment of the present invention may include a data generator 401, a usage right receiver 402, and a content user 403. have.

The data generator 401 may analyze the secondary content associated with the base content to generate analysis data about the base content. The data generator 401 may generate analysis data for determining the advertisement effect and the degree of commerciality of the basic content by analyzing the secondary content registered and distributed in the site, blog, cafe, and the like.

In this case, the secondary content may be searched through the process of FIGS. 2 to 3. For example, the secondary content may mean content that has been edited or modified based on the base content and reproduced. For example, when the basic content is a music file, the secondary content may refer to a music file which is extracted or arranged by extracting a part of the music file. Alternatively, in the case where the basic content is a video file, the secondary content may mean a content in which a part of the video is replaced with another image or other content such as text or voice is added. That is, the secondary content may be content associated with the base content and may mean content edited through the base content.

In detail, the secondary content may be searched for all content existing on the web or for content stored in a specific site or database. The retrieved secondary content may be notified to the copyright holder of the base content.

For example, the data generator 401 may generate analysis data of the basic content by using copyright infringement monitoring information on the secondary content. That is, the data generator 401 may monitor whether the secondary content is a content that infringes the copyright of the basic content. Through the monitoring process, the copyright holder of the base content can impose legal sanctions on the distributor of the secondary content. Meanwhile, as the number of secondary contents infringing the copyright of the basic content increases, the data generator 401 may generate analysis data indicating that the advertisement effect or commerciality of the basic content is high.

For example, the data generator 401 may generate analysis data about the basic content by using value measurement information about the secondary content. In this case, the data generator 401 may derive value measurement information on the secondary content based on at least one of filtering information, search keyword, expansion speed, or illegality of the secondary content. That is, the data generator 401 may generate analysis data indicating whether the basic content is commercial or has an advertising effect by measuring the value of the secondary content. For example, the data generator 401 may derive value measurement information about the secondary content by applying weights to the filtering information, the search keyword, the expansion speed, or the illegality of the secondary content, respectively.

Here, the filtering information may mean that the secondary content may be infringed on the copyright of the basic content, but may be filtered when the commerciality is low. The search keyword may mean a keyword input by a user to search for secondary content. The expansion speed may refer to the speed at which the secondary content is expanded to other sites, blogs, cafes, etc. due to a third party's actions (scrap, upload, download, etc.). Illegalness may mean whether the contents of the secondary content are illegal.

For example, the data generator 401 may generate analysis data about the basic content by using life cycle prediction information about the secondary content. That is, by predicting the life cycle of the secondary content, it is possible to generate analysis data on whether the basic content has a commercial or advertising effect.

In this case, the data generator 401 may derive life cycle prediction information on the secondary content using the life cycle for each content type. For example, in the case of advertisement images such as clothing and electronic devices, the life cycle may be short. In the case of advertisement images such as travel destinations and insurance, the life cycle may be long. This is just an example, and the life cycle of the content may change according to the times.

For example, the data generator 401 may generate analysis data of the basic content by using matching information on the advertisement execution target of the secondary content. At this time, the matching information for the advertisement execution target may automatically match the advertiser to the content with the merchandise. The matching information on the target of advertisement execution may be a basis for predicting the inventory for sale of the basic content and determining the advertising budget.

For example, the data generator 401 may generate analysis data about the basic content by using the advertisement effect prediction information of the secondary content. In this case, the data generator 401 may derive the advertisement effect prediction information according to at least one of the expansion speed, life cycle, commerciality, or mutual competition of the secondary content. Here, the data generator 401 may derive the advertisement effect prediction information by assigning a weight to each of the expansion speed, life cycle, commerciality, or mutual competition of the secondary content.

Expansion rates, life cycles, and commercial viability can be referred to above. Mutual competition means the possibility that a plurality of advertisers are competing for advertisement execution for the basic content that is the basis of the secondary content, the higher the mutual competition may increase the advertising effect of the basic content.

For example, the data generator 401 may generate analysis data of the basic content by using the advertisement product information indicating the optimal advertisement effect for the secondary content. At this time, the advertisement product information is a product that can provide the highest revenue of Cost Per Click (CPC), Cost Per Mill (CPM), Cost Per Sale (CPS), Cost Per Transaction (CPT) or Cost Per Period (CPP). May contain information. Here, the advertisement product information may be changed according to the configuration of the system and the type of the content. For example, in the case of content that is expected to be intensely competitive, the data generator 401 may select advertisement product information requiring bidding, and in case of content that is expected to have a high click rate, may select product information such as CPC.

The usage right receiver 402 may receive the usage right for the basic content from the basic content provider using the analysis data for the basic content. For example, the usage right receiver 402 may transmit analysis data about the basic content to the basic content provider, and receive the usage right through negotiation with the basic content provider. In this case, the usage right may mean a right that the content copyright management server 400 distributes or reproduces the basic content.

The content using unit 403 may use the base content according to the authority to use the base content. For example, when the usage right includes content reproduction, the content using unit 403 may insert and provide additional content with respect to the basic content. For example, the content using unit 403 may insert and provide an advertisement in the form of subtitles, voice, or video at the front or the rear of the basic content.

By inserting and providing such additional content, additional revenue can be generated to the basic content provider, and payment can be performed according to the insertion of additional content from the additional content provider (for example, an advertiser).

The scenarios that can occur based on the above-mentioned matters are as follows. The scenario is only one example and may be changed or added depending on the situation.

(1) Scenario 1

The content copyright management server 400 may process the basic content and sell the basic content in a young form. At this time, the content copyright management server 400 may receive a right to use the basic content through negotiation of additional copyright with the basic content provider. Alternatively, the content copyright management server 400 may generate additional revenue in various forms by inserting advertisements or the like in the basic content.

(2) Scenario 2

The content copyright management server 400 may notify the basic content provider of the distribution of the basic content when a part of the basic content (secondary content) is distributed to the basic content provider. At this time, the content copyright management server 400 may send analysis data on the basic content to the basic content provider to determine whether to pay advertisement for the basic content or stop the distribution of the secondary content. have. The content copyright management server 400 may calculate and provide an expected advertisement revenue for the basic content.

(3) scenario 3

For the specific type of basic content, the content copyright management server 400 may request an advertiser to proceed with a sponsor type advertisement. Then, the content copyright management server 400 may notify the basic content provider of the progress of the advertisement in the form of a sponsor with the advertiser, and provide a relay revenue according to the distribution of the basic content. Then, the content copyright management server 400 may distribute only the advertisements of the advertisers in the sponsorship relationship before and after the basic content. Such a scenario can be mainly applied to sports videos.

(4) Scenario 4

When the commerciality or the advertising effect on the basic content is high, the content copyright management server 400 may be granted a use right for the basic content from the basic content provider through a copyright agreement. When the publishing ability is low, such as a new drama, the content copyright management server 400 may distribute and advertise the basic content, thereby enhancing the publicity effect. In addition, the content copyright management server 400 may increase additional revenue by inserting an advertisement into the basic content.

(5) Scenario 5

If the commercial content or the advertising effect is high for the basic content, the content copyright management server 400 may contract with the basic content provider to insert and distribute the monetization module in the basic content. Then, in order for users to play or use the basic content, payment can be performed through the monetization module. The content copyright management server 400 may have a relay revenue for the basic content distribution, and the basic content provider may have a copyright cost for the basic content through the monetization module.

Embodiments according to the present invention described above can be implemented in the form of program instructions that can be executed by various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided to assist in a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations can be made from these descriptions.

Therefore, the spirit of the present invention should not be limited to the embodiments described above, and all of the equivalents or equivalents of the claims, as well as the following claims, are included in the scope of the spirit of the present invention. I will say.

Claims

As a method for protecting the copyright of the content on which the secondary content is based,

Retrieving secondary content generated using the base content from the content database,

Extracting information about a basic content provider stored with respect to the secondary content, and

Sending a notification regarding the secondary content to a terminal of the base content provider

How to include.
The method of claim 1,

The second content retrieving step includes retrieving content stored in association with the base content in the content database as secondary content.
The method of claim 1,

The notification is in the form of at least one of a pop-up note, an email, and an SMS message.
The method of claim 1,

Sending a query for use of the secondary content to the primary content provider terminal.
The method of claim 4, wherein

The use of the secondary content is limited to disclosure of the secondary content.
The method of claim 5,

Based on the primary content provider's response to the query, setting the secondary content to be public or private.
As a method for protecting the copyright of the content on which the secondary content is based,

Retrieving secondary content stored in association with the base content from a content database according to a request of a base content provider;

Providing information regarding the secondary content to a terminal of the basic content provider; and

Receiving a request for use of the secondary content from the basic content provider terminal

How to include.
The method of claim 7, wherein

The second content retrieving step includes retrieving content stored in association with the base content in the content database as secondary content.
The method of claim 7, wherein

The use of the secondary content is limited to disclosure of the secondary content.
The method of claim 9,

Based on the request of the underlying content provider, setting the secondary content to be public or private.
A system for protecting the copyright of the content on which the secondary content is based,

A secondary content retrieval unit for retrieving secondary content generated using basic content from a content database, and extracting information about a basic content provider stored with respect to the secondary content;

Secondary content generation notification unit for sending a notification regarding the generation of the secondary content to the terminal of the basic content provider

System comprising.
The method of claim 11,

And the secondary content retrieval unit retrieves content stored in association with the base content in the content database as secondary content.
The method of claim 11,

The notification is in the form of at least one of a pop-up note, an email, and an SMS message.
The method of claim 11,

And a secondary content usage query unit for transmitting a query for the use of the secondary content to the basic content provider terminal.
The method of claim 14,

The use of the secondary content is limited to the disclosure of the secondary content.
The method of claim 15,

And the secondary content usage query unit sets the secondary content to be public or private based on a response of the primary content provider to the query.
A system for protecting the copyright of the content on which the secondary content is based,

A secondary content retrieval unit for retrieving secondary content stored in association with the basic content from a content database according to a request of a basic content provider;

A search result provider for providing information about the secondary content to a terminal of the basic content provider;

A communication unit which receives a request for use of the secondary content from the basic content provider terminal

System comprising.
The method of claim 17,

And the secondary content retrieval unit retrieves content stored in association with the base content in the content database as secondary content.
The method of claim 17,

The use of the secondary content is limited to the disclosure of the secondary content.
The method of claim 19,

And a secondary content disclosure setting unit configured to set the secondary content to be public or private based on a request of the elementary content provider.
A computer readable recording medium for recording a computer program for executing the method according to any one of claims 1 to 10.
A data generator configured to analyze secondary content associated with basic content and generate analysis data about the basic content;

A usage right receiver configured to receive usage rights for the basic content from a basic content provider using analysis data for the basic content; And

A content using unit that uses the basic content according to the use authority of the basic content

System comprising.
The method of claim 22,

The data generator,

A system for generating analysis data on the basic content using copyright infringement monitoring information on the secondary content.
The method of claim 22,

The data generator,

And generating analysis data on the base content by using the value measurement information on the secondary content.
The method of claim 24,

The data generator,

And deriving value measurement information for the secondary content based on at least one of filtering information of the secondary content, a search keyword, an expansion speed, and illegality.
The method of claim 22,

The data generator,

And generating analysis data on the base content by using life cycle prediction information on the secondary content.
The method of claim 26,

The data generator,

A system for deriving life cycle prediction information for the secondary content using a life cycle for each content type.
The method of claim 22,

The data generator,

And generating analysis data on the basic content by using matching information on an advertisement execution target of the secondary content.
The method of claim 22,

The data generator,

And generating analysis data on the basic content by using advertisement effect prediction information of the secondary content.
The method of claim 29,

The data generator,

And deriving advertisement effect prediction information according to at least one of the expansion speed, life cycle, commerciality, or mutual competition of the secondary content.
The method of claim 22,

The data generator,

Generating analysis data on the basic content by using advertisement product information representing an optimal advertisement effect for the secondary content,

The advertisement product information,

Systems that include Cost Per Click (CPC), Cost Per Mill (CPM), Cost Per Sale (CPS), Cost Per Transaction (CPT), or Cost Per Period (CPP).
The method of claim 22,

The content using unit,

And providing additional content by inserting additional content into the basic content when the usage right includes content reproduction.
Analyzing the secondary content associated with the base content to generate analysis data for the base content;

Receiving usage rights for the basic content from a basic content provider using analysis data for the basic content; And

Using the basic content according to a use right of the basic content

How to include.