KR20090021514A - Apparatus and method for registering and managing content copyright in advertisement open market system based on content copyright clearing - Google Patents

Abstract

An apparatus and a method for registering and managing a content copyright in an advertisement open market system based on content copyright clearing are provided to register and manage the copyrights for various contents such as UCC(User Created Contents), sound sources, etc. and to prevent the infringement of the copyrights. A copyright registering unit(211) stores the contents of which registration is requested and an intrinsic value of the contents by comparing the intrinsic value of the requested contents with the intrinsic value of previously registered contents. In addition, copyright registering unit stores and registers copyright information. A content-advertisement matching unit(233) matches the contents that an advertiser selects among the registered contents with the advertisements that the advertiser registers. A distribution unit(250) distributes the matched contents to consumers by exposing the advertisements at the contents in force when the consumers uses the contents.

Description

Apparatus and method for managing copyright registration in content copyright clearing based advertisement open market system {APPARATUS AND METHOD FOR REGISTERING AND MANAGING CONTENT COPYRIGHT IN ADVERTISEMENT OPEN MARKET SYSTEM BASED ON CONTENT COPYRIGHT CLEARING}

The present invention relates to a copyright registration management apparatus and method, and more particularly, to a copyright registration management apparatus and method for registering content management and connecting the registered content and advertising services.

Currently, the market for user-generated contents (UCC) and music and video contents (RMC) such as various ready-made MP3s, MP2s, and MP4s is rapidly expanding. According to this trend, litigation of copyright infringement disputes amounting to trillions of won between content producers and internet portals is gradually expanding, and the copyright laws of the government and each country have narrowed the opportunities for users to use free contents.

In addition, the portal site is marketing a lot of content uploaded by users to secure UCC, etc., but it is almost impossible to determine whether a lot of content posted by users by human eyes infringes on copyright. have.

In addition, the market for Internet advertising is expanding day by day, and Internet advertising, especially led by large corporations, is being developed by a large number of small advertisers, as explained by the Long-tail Law. However, it is a realistic situation that a small individual advertiser lacks a system in which appropriate advertisements can be found and advertised.

The present invention has been proposed to solve the above problems, and prevents copyright infringement by registering and managing copyrights for various contents such as user-generated contents and sound recordings, and connecting the registered contents and advertisements to free contents for Internet contents users. It is an object of the present invention to provide a copyright registration management device and a method for giving a use opportunity.

Other objects and advantages of the present invention can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

In accordance with a first aspect of the present invention for achieving the above object, a copyright registration management apparatus for registering and managing copyrights based on content copyright clearing, and connecting and distributing the copyrights, the unique feature value of the content requested to be registered from the content producer and Copyright registration means for storing the requested content and the unique feature value based on a comparison result of the unique feature values of the registered contents and registering and storing copyright information; Content-ad matching means for matching the content selected by the advertiser with the advertisement registered by the advertiser among the contents registered and stored by the copyright registration means; And distribution means for distributing the content and the advertisement matched by the content-ad matching means so as to forcibly expose the advertisement when using the content and distributing it to a content consumer.

The copyright registration management apparatus according to the present invention extracts intrinsic feature values of unspecified contents collected from an external network and compares them with the intrinsic feature values of previously registered contents, thereby infringing copyright holders with similar or identical copyrighted contents. Copyright clearing means for reporting notification may further include.

In addition, the copyright registration management apparatus according to the present invention receives content uploaded to a content service provider server from the content service provider server, extracts a unique feature value, and compares the result with the unique feature value of the registered content. Copyright clearing agent means for notifying the content service provider server; may further include.

In addition, the copyright registration management apparatus according to the present invention may further include a log collecting means for collecting and recording content usage information of the content consumer.

On the other hand, the content-advertising matching means of the copyright registration management apparatus according to the present invention preferably provides a retrieval tool capable of retrieving content based on the content usage information collected by the log collecting means.

In addition, the copyright registration management apparatus according to the present invention may further include a payment means for calculating an advertisement cost for using the content based on the content usage information collected by the log collecting means and billing the advertiser.

In addition, the copyright registration means, if the content requested registration infringes the copyright of the registered content, the original copyright owner is notified of infringement, and at the request of the content creator to request the copyright owner consent to use the copyright response (revenue) It is desirable to receive and record the distribution information).

In addition, the distribution means of the copyright registration management apparatus according to the present invention, the encryption unit for encrypting the content associated with the advertisement by the content-ad matching means; A policy setting unit that sets an exposure policy of the advertisement in encrypted content; It may include a; download unit for downloading the encrypted content set the advertisement exposure policy to the content consumer.

In addition, the distribution means of the copyright registration management apparatus according to the present invention, a streaming unit for streaming the content associated with the advertisement by the content-ad matching means to the content consumer while exposing the advertisement at the request of a content consumer; It may include.

In addition, the copyright registration management apparatus according to the present invention may further include a web page generating means for generating a web page including copyright information of content registered and stored by the copyright registration means and a unique URL of the web page. have.

On the other hand, the content-advertising matching means matches the first content selected by the user among the contents registered and stored by the copyright registration means with the second content for the gift registered by the user instead of the advertisement, and inputs subject information to be received from the user. The distribution means may be configured to connect the matched first content and the second content so that the second content is forcibly exposed when the first content is used, and provide the matched content to the recipient.

According to a second aspect of the present invention for achieving the above object, a copyright registration management method for registering and managing copyrights based on content copyright clearing and distributing them in connection with an advertisement includes: a unique feature value of content requested for registration from a content producer; A copyright registration step of storing the requested content and the unique feature value and storing copyright information based on a comparison result of the unique feature values of previously registered contents; A content-ad matching step of receiving and storing an advertisement from an advertiser and matching the advertisement with a content selected by the advertiser among the copyrighted contents; And distributing the matched content and the advertisement so that the advertisement is forcibly exposed when the content is used and distributing it to a content consumer.

The method according to the present invention may further include a log collecting step of collecting and recording content usage information of the content consumer.

In addition, the content-ad matching step of the method according to the present invention comprises the steps of: providing an advertiser with a content search tool that can search for content based on the content usage information collected in the log collection step; And matching the content selected by the advertiser with the advertisement received from the advertiser through the content search tool.

In addition, the method according to the present invention may further include a payment step of calculating an advertising cost for using the content based on the collected content usage information and billing the advertiser.

Further, the distributing step of the method according to the present invention may include: encrypting content associated with an advertisement in the content-ad matching step; A policy setting step of setting an exposure policy of the advertisement on encrypted content; It is preferable to include a; download step of downloading the encrypted content set the advertisement exposure policy to the content consumer.

Further, the distributing step of the method according to the present invention may include a streaming step of streaming the content associated with the advertisement by the content-ad matching means to the content consumer while exposing the advertisement at the request of a content consumer. desirable.

In addition, the method according to the invention, the extraction step of extracting a unique feature value by collecting unspecified content from an external network; A screening step of selecting previously registered contents similar or identical to the unspecified contents by comparing the extracted unique characteristic values with the unique characteristic values of the previously registered contents; And a notification step of notifying the copyright holder of the selected pre-registered content to report copyright infringement.

In addition, the method according to the invention, the step of receiving the content uploaded to the content service provider server from the content service provider server; A comparison step of extracting intrinsic feature values of the received content and comparing the intrinsic feature values of the registered contents; And transmitting the comparison result to the content service provider server.

The method may further include generating a web page including copyright information of content registered and stored in the copyright registration step and generating a unique URL of the web page.

As described above, the present invention promotes legal content distribution by protecting content copyright, and reinforces paid alternative means such as advertisement so that users can legally distribute and consume content. As a result, it is possible to minimize the loss of business opportunities and cost loss caused by copyright disputes, and to promote the development of sound internet contents business.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings, whereby those skilled in the art may easily implement the technical idea of the present invention. There will be. In addition, in describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a network environment of a content copyright clearing-based advertising open market system according to an embodiment of the present invention.

As shown in FIG. 1, the content copyright clearing-based advertisement open market system according to the present invention includes a copyright registration management server 110, a content producer terminal 140, an advertiser terminal 150, a content consumer terminal 160, And a portal operator 170, each of which is connected to the Internet 130. Here, the content producer terminal 140, advertiser terminal 150, content consumer terminal 160 is a general purpose computer or a portable terminal capable of wired and wireless Internet (for example, a laptop, PDA, mobile communication terminal, etc.), copyright registration management server Any terminal capable of accessing 110 and registering content and an advertisement and using content combined with an advertisement may be applied without limitation.

The copyright registration management server 110 includes a copyright management engine 210, an advertisement management engine 230, a content distribution engine 250, a log collection engine 270, and a database 290.

The copyright management engine 210 receives the content produced by the content producer from the content producer terminal 140 and registers the copyright. More specifically, the copyright management engine 210 extracts a unique feature value from the content received from the content producer terminal 140 and registers it in the database 290 together with the content. The value is extracted and compared with the unique feature values previously stored in the database 290 to determine whether the copyright is infringed and to register the content. When the copyright infringement problem occurs in the process of registering the content, the copyright management engine 210 mediates the conclusion of a copyright use contract between the infringer and the copyright holder.

In addition, the copyright management engine 210 collects unspecified content, performs copyright monitoring, and performs a copyright clearing operation. That is, the unique value of each content is collected by periodically or in real time collecting unspecified content existing in a network environment such as the Internet and p2p, and the copyright value is determined by comparing with the unique value of the content already registered in the database 290. If it is found to be infringed, the copyright owner and the distribution network site are required to notify and delete the copyright in the form of e-mail. In accordance with the agreement between the copyright infringer and the content copyright holder, or according to the consultation criteria between the copyright infringer and the operator operating the server according to the present invention, the copyright infringer's contents are registered in the database 290 and managed together with other contents. Can be.

In addition, the copyright management engine 210 may be an operator 170 that collects and maintains a plurality of unspecified contents, such as an Internet portal site, rather than individual unspecified contents, such as the Internet portal site, a P2P storage provider, a web hard service provider, or a mobile communication network. The copyright is cleared in the same process as the above-mentioned individual unspecified contents by receiving the contents from a mobile communication service provider (hereinafter, mixed with a portal server) in which a plurality of unspecified contents are collected and maintained from the mobile communication terminal 190 using 180. Work to notify the portal operators and actual copyright holders of copyright infringement determination results (eg, similar or identical content information) in real time or in the form of reports. Preferably, the copyright management engine 210 delivers a notice related to copyright through the personal web page of the content creator. Or it can be delivered via mail.

The advertisement management engine 230 registers an advertisement from the advertiser terminal 150 and connects the content selected by the advertiser with the registered advertisement so that the advertisement is exposed when the selected content is exposed to the users. do. In this case, the advertisement management engine 230 provides copyright information, content type, popular information such as the frequency of exposure of the content, user consumption information of the content, advertising cost, etc. Based on this information, you select the content to which you want to link the ad. When a plurality of advertisers select specific content, advertisers are selected through a bidding auction method.

The advertisement management engine 230 performs a payment according to a predetermined advertisement cost when the advertiser selects content. Preferably, the advertisement management engine 230 charges a prepaid amount from the advertiser and subtracts the advertisement cost according to the advertisement connection from the charged amount.

The content distribution engine 250 provides the content consumer terminal 160 with a download or streaming method of content registered and stored by the copyright management engine 210 and combined with the advertisement by the advertisement management engine 230. At this time, when distributing the content by downloading, the content distribution engine 250 encrypts the content to set and download an advertisement exposure policy. In order to forcibly expose the advertisement according to the policy after decrypting the encrypted content, a dedicated agent may be installed in the content consumer terminal 160. Such a dedicated agent may be downloaded and installed from the copyright registration management server 110. Dedicated agent will be described later with reference to FIG. Alternatively, an API set developed by the server operator may be installed in a general application program (media player, bear player, etc.) instead of a dedicated agent to perform the same function as the dedicated agent. For example, the FLV player may be included in the form of an FLV script.

The content consumer terminal 160 is preferably provided with a neutral layer-based dedicated agent. Neutral layer-based dedicated agents (hereinafter referred to as agents) are installed in the Neutral Secure Service Layer, which is independent of applications (sound players, video players, etc.) and operating systems, and operate between applications and operating systems. Kernel and subsystem are separate operating system components. When constructing such a neutral layer, it is generally composed of only one of them, or in this layer, it plays only a role of security related to encryption / decryption. It is common. However, in the present invention, the agent according to the present invention is individually or organically installed in the kernel and the subsystem, and not only the encryption / decryption, but also the paid and paid alternative payment policies (video advertisement, web advertisement, electronic payment, etc.) set in the content are performed. do.

The agent of the content consumer terminal 160 decrypts the encrypted content downloaded from the content distribution engine 250 of the server 110 so that the encrypted content can be played in a general application program. An alternative payment policy is implemented in the application. This agent will be described later in detail.

Alternatively, if a general application (media player, bear player, etc.) is configured using a software API set distributed by an operator operating the server 110 according to the present invention, the content consumer terminal 160 is based on a neutral security layer The agent does not need to be installed. In this case, the general application program of the content consumer terminal 160 may play the content downloaded from the content distribution engine 250 of the server 110 using the API set.

The log collection engine 270 obtains the content usage information of the user from the content consumer terminal 160 and stores it in the database 290. That is, when the content consumer uses the content, the agent installed in the content consumer terminal 160 forms information such as content information, user information, advertisement information assigned to the content, events, surveys, and the like as log information in a certain form. The log collection engine 270 transmits the data. The log information collected by the log collection engine 270 is used as basic information of the popularity of the content, the number of exposures, and the advertisement price.

FIG. 2 is a block diagram illustrating a detailed configuration of the copyright registration management server of FIG. 1.

As shown in FIG. 2, the copyright management engine 210 of the copyright registration management server 110 of FIG. 1 includes a copyright registration module 211, a copyright monitoring module 213, a copyright clearing agent module 215, and a unique controller. The feature value extraction module 217 is included.

When the copyright registration module 211 receives content for copyright protection from the content producer terminal 140, the copyright registration module 211 extracts a unique feature value of the corresponding content through the unique feature value extraction module 217. The copyright registration module 211 compares the unique feature values of the content with the unique feature values of the content pre-registered in the database 290 and stores the corresponding content and the unique feature values in the database when there is no copyright infringement problem. 290).

The copyright registration module 211 provides the content creator terminal 140 with the copyright holder, the content content, the unique feature value, etc. of the pre-registered content when similar or identical content is found as a result of comparing the unique feature values. The copyright registration module 211 mediates copyright infringement between the user who wants to register the content and the copyright holder of the registered content. The copyright registration module 211 receives a notice of copyright infringement or requests a copyright use agreement through a web or an e-mail, and receives a copyright use consent from the copyright registration agreement, thereby acquiring a copyright license agreement between a content registration user and a registered content copyright holder. Mediation and record the relevant records in the database 290. In this case, the copyright registration module 211 may provide an electronic contract-based online contract through an electronic certificate such as a PKI.

In particular, if copyright infringement is found in the content registration process, the copyright registration module 211 notifies the copyright holder (original copyright holder) of the pre-registered content, and in accordance with the request of the copyright infringer (that is, content registration applicant), Ask the original copyright holder for permission to use the copyright. This can be done via personal web page or mail. If the original copyright holder approves the copyright use consent application, the copyright registration module 211 is approved by providing a usage agreement to the original copyright owner. At this time, the original copyright owner determines the profit share of the infringing file (ie, a derivative file of the original copyright owner's file) through the use agreement. The copyright registration module 211 records a related copyright usage agreement record in the database 290. For example, original copyright holder information, original copyright file, revenue share ratio, and the like are recorded.

The copyright registration module 211 may receive a summary word (TAG) and a description of the content from the content creator and store it in the database 290 when the content is registered, and may also be used by other users for the content from the content creator. It can be recorded in the database 290 by selecting whether to allow, the date and time of usage restriction, the number of usage restrictions, and whether to allow the advertisement connection.

In addition, the copyright registration module 211 delegates all rights, such as advertising on the content, the general paid content providing business and proof of ownership, search, and providing content related information to the operator operating the server according to the present invention. You can also obtain an online consent form from the content creator. A licensed business entity is authorized to act on behalf of the copyright holder and to generate revenue on behalf of copyright holders.

On the other hand, the unique feature value extraction module 217 is a comprehensive unique feature value extraction to generate a digest (Digital Digest (MD5, SH, etc.)) made by compressing the content of the content into a unique series of bytes, and the video and sound constituting the content The method extracts feature values for each detail obtained by extracting or grouping image patterns and sound patterns for each frame. Since the image pattern distinguishes color from image information, the similarity can be expressed by noise value compared to the original for partial modification such as color change of the image or insertion of characters into the image.

The copyright monitoring module 213 collects unspecified contents existing in a network environment such as the Internet and other P2Ps at any time or in real time, and extracts unique values for each content through the unique feature value extraction module 217. The extracted unique value is compared with the comprehensive feature and unique feature value of the registered content, and the content similar to the currently registered content and the same content are classified, and related information is notified to the content copyright holder. The notification method may be an email, a message of a personal page, a text message, or the like. Collection of unspecified content is preferably performed using a search robot.

In addition, the copyright monitoring module 213 makes a request for notification and deletion of copyright to an owner and a distribution network site that owns similar and identical contents, at the request of the contents copyright holder. If the content copyright holder delegates all rights, the copyright monitoring module 213 automatically requests the owner and the distribution network site that owns the content having a similarity or higher than a predetermined threshold value to notify and delete the copyright. do. As such, the owner and the site operator who is notified of the copyright infringement may enter into a contract regarding copyright license and revenue distribution with the content copyright holder through the server 110 according to the present invention.

On the other hand, the copyright clearing agent module 215 is a mobile communication terminal 190 using a portal operator 170, for example, a web hard operator, a general wired portal site, or a mobile communication network 180, in which a plurality of unspecified contents are collected and maintained. ) Receives the contents uploaded to the site from a mobile service provider that collects and maintains a large number of unspecified contents, extracts individual characteristic values of each contents, and pre-registered contents or copyrighted contents ( For example, the search results for similarity and infringement are provided to the corresponding portal operators in the form of real-time online or reports, compared to unique characteristic values of broadcaster content, music, drama, movies, etc.).

Next, as shown in FIG. 2, the advertisement management engine 230 of the copyright registration management server 110 according to the present invention includes an advertisement registration module 231, a content-ad match module 233, and a payment module ( 235).

The advertisement registration module 231 registers an advertisement file from the terminal 150 of the advertiser who wants to connect the advertisement to copyrighted contents and stores the advertisement file in the database 290. In this case, the advertiser may record the type, name, etc. of the advertisement file. Here, the advertiser can be an individual or a company, anyone can.

In addition, when the advertisement registration module 231 registers the advertisement file from the advertiser, the advertisement registration module 231 receives the URL for the online e-commerce together and records it in the database 290. As such, the URL registered by the advertiser is an online e-commerce site operated by the advertiser. When the content consumer clicks the advertisement screen when viewing the advertisement, the online e-commerce site window corresponding to the URL is automatically activated to become the content consumer. Allows shopping related to advertisements.

The content-ad match module 233 searches the database 290 for content that matches the advertisement registered by the advertiser through the advertisement registration module 231 and provides the advertiser with the content selection information. 290). In this case, the content-ad match module 233 may provide a search tool so that an advertiser may search for desired content. For example, a search tool may be provided based on a tag input by a content copyright holder, a content type, popularity information according to a frequency of exposure of content, and user consumption information of the content. In addition, various criteria for searching content may be used.

In this case, when a plurality of advertisers compete with a specific content, the content-ad match module 233 sets screening conditions such as the unit price of the advertisement and the exposure time of the advertisement, and connects only the advertisements of the advertisers who satisfy the content to the content. . Preferably, when multiple advertisers compete for one piece of content, the content-ad match module 233 selects an advertiser through an auction scheme.

On the other hand, in place of an advertisement, an individual may replace his / her own photo, mini homepage, or third-party content that he / she wants at the location of the advertisement so that only the designated user can view the photo, mini-homepage, and third-party content. Can be. To this end, the content-ad match module 233 receives information such as designated user information, usage limit number, usage limit number of days, usage restriction terminal, etc. from the individual, and stores the information in the database 290, so that only authenticated designated users are provided. The advertisement replacement content may be exposed according to the exposure condition. In this case, the individual spends an appropriate content insertion cost instead of an advertising cost.

The payment module 235 connects the copyright holder's content and the advertiser's advertisement by the content-ad match module 233, and provides the advertiser with a tool for payment of the advertisement cost to pay for the advertisement cost. As a tool for cost payment, various online payment means such as bank account deposit, credit card, mobile phone payment, coupon payment, etc. may be used.

Alternatively, the payment module 235 calculates and charges an advertiser's advertisement cost based on the content usage information collected by the log collection engine 270 and recorded in the database 290. The advertisement cost is calculated by multiplying the advertisement price by counting the number of impressions of the advertisement and the like and charging the advertiser. Preferably, the payment module 235 receives a deposit when registering the advertisement of the advertiser, and then subtracts the advertisement cost.

In addition, the payment module 235 distributes the advertising costs according to the use of the content to the content copyright owner. That is, the payment module 235 distributes the revenue to the content copyright holder based on the copyright information of the content recorded in the database 290. Preferably, the payment module 235 distributes the revenue to the copyright holder of the content to be used and the copyright holder of the original content from which the content is derived according to the revenue sharing ratio.

Next, as shown in FIG. 2, the content distribution engine 250 includes an encryption module 251, a policy setting module 253, a download module 255, and a streaming module 257.

The encryption module 251 encrypts the content stored in the database 290 after the copyright registration and the advertisement connection are completed, and the policy setting module 253 applies the policy for exposing the advertisement to the content file encrypted through the encryption module 251. In this case, the download module 255 downloads an encrypted and policy-set content file. The policy designation method in the policy setting module 253 may be variously modified according to a policy of an operator operating the server 110.

First, the policy setting module 253 may allow the content consumer terminal 160 to access the server 110 to download the paid alternative payment means (ie, advertisement) in the header of the content file encrypted by the encryption module 251. In addition, the content consumer terminal 160 accesses the server 110 according to a policy defined in the header of the encrypted content file, and downloads an advertisement from the server 110 to force the content consumer terminal 160.

Second, the policy setting module 253 downloads a policy file including an advertisement separately from the content file encrypted by the encryption module 251 to the content consumer terminal 160, and the agent installed in the content consumer terminal 160 Reads the policy file stored in the hard disk of the content consumer terminal 160 to force the advertisement included in the policy file. At this time, the policy setting module 253 records the information of the policy file in the header of the encrypted content file so that the agent of the content consumer terminal 160 stores the information on the hard disk based on the policy file information recorded in the header of the encrypted content file. Search for the policy file. Preferably, the file name of the encrypted content file and the policy file are the same and only the file extension is set differently.

Third, the encryption module 251 downloads a policy file including an advertisement separately from the encrypted content file to the content consumer terminal 160, but sets the validity period of the advertisement so that the user again Access to the server 110 to download the advertisement. To this end, the policy setting module 253 sets the validity period of the advertisement in the header of the encrypted content file.

In the above-described download method, the policy setting module 253 may insert information related to ownership to the content file. Accordingly, the agent of the content consumer terminal 160 displays information related to ownership in the downloaded content file through a separate window or on a window screen of an application program playing the content.

Meanwhile, the streaming module 257 directly streams the content to which the advertisement is connected to the content consumer terminal 160. The streaming module 257 displays content related to ownership on a separate window or player window before streaming and playing the content to the content consumer terminal 160, and stops streaming the content at an appropriate time according to the advertisement exposure condition. Stream and display the advertisement.

3 is a block diagram of a neutral layer-based agent installed in the content consumer terminal according to an embodiment of the present invention.

As shown in FIG. 3, the neutral layer-based agent 310 according to the present invention is installed in a neutral secure service layer independent of an application (sound player, video player, etc.) and an operating system. It works between the program and the operating system. Agent 310 according to the present invention performs not only decryption, but also paid and paid alternative payment policies (video advertising, web advertising, electronic payment, etc.).

As shown in FIG. 3, the neutral layer-based agent 310 according to the present invention includes a decryption manager 331, a policy manager 333, an authentication manager 335, and a log manager 337.

The decryption manager 331 decrypts the encrypted content file stored in the hard disk. The decryption in the decryption manager 331 is performed when the user downloads and executes the encrypted content through the server 110 or the P2P service, that is, when the application 310 calls the encrypted content file stored in the hard disk. . The decoding process can be divided into two cases.

First, the decryption manager 331 accesses the server 110 according to the encryption information recorded in the header of the encrypted content file, obtains an encryption key, and decrypts the encrypted content file into a memory or a physical storage device. When the user executes the encrypted content file stored in the hard disk, the decryption manager 331 accesses the server 110 according to the encryption information recorded in the header of the encrypted content file to obtain an encryption key. The server 110 performs user authentication based on a private certificate distributed by the server 110 or a user ID method that replaces a certificate managed by the authentication manager 335. The encryption key is encrypted with a key or a master key and transmitted to the agent 330. The decryption manager 331 decrypts the encryption key transmitted from the server 110 to the private key or the master key of the certificate, and decrypts the content file to the memory or the physical storage device using the decrypted encryption key.

Second, the decryption manager 331 assembles the encryption key distributed in the encrypted content file (or finds the encryption key not distributed in the storage) and decrypts the encrypted content file into memory or physical storage device. will be. That is, when the user executes the encrypted content file stored in the hard disk, the encryption / decryption manager 331 may distribute the encrypted encryption key stored in the encrypted content file according to the encryption information recorded in the header of the encrypted content file. After assembling (or finding an encrypted encryption key that is not distributedly stored), the assembled encryption key is decrypted through a certificate or master key managed by the authentication manager 335. The decryption manager 331 decrypts the encrypted content file to a memory or a physical storage device using the decrypted encryption key.

The performance of decryption based on this neutral security layer guarantees a decryption speed of about 110% to 115%, assuming 100% security non-application status when applying 128-bit SEED and AES. That is, the buffering of the application 310 is guaranteed at the original performance, and even if the media is moved to an arbitrary point by moving the slide bar in the application 310, the original performance of the application 310 is completely guaranteed.

The policy manager 333 is based on the paid and paid alternative payment policies recorded in the header of the encrypted content file before the encrypted content file is decrypted into memory or physical storage and executed by the application 310. Force users to pay and pay alternative payments. That is, if the paid and paid alternative payment policy defined in the header of the encrypted content file is to download and execute the paid alternative payment means from the server 110, the policy manager 333 is defined in the header of the encrypted content file. In accordance with the paid and paid alternative payment policy to access the server 110 to download the paid alternative payment means forcibly performed.

Meanwhile, separately from the encrypted content file, the paid and paid alternative payment policy file is stored in the hard disk of the terminal 160 and the information (for example, the file name / location information of the policy file) in the header of the encrypted content file. Is defined, the policy manager 333 retrieves the paid and paid alternative payment policy files from the hard disk of the terminal 160 and displays the paid and paid alternative payment means included in the corresponding paid and paid alternative payment policy files. Forced to 160).

In addition, when the content file includes information related to ownership, the policy manager 333 may display the information related to ownership on a separate window or a window of an application program that will execute the content file.

The certificate manager 335 accepts an X.509 v3 digital certificate format and manages a private certificate or a public certificate distributed by the server 110, and public key infrastructure (PKI) (RSA, DH, ECC-1024 bits or more). Perform authentication and key exchange via

As such, since the neutral layer-based agent 330 according to the present invention operates between an application program and an operating system, the neutral layer-based agent 330 does not conflict with an encryption format recognized by an application of another enterprise, and ensures compatibility.

4 is a flowchart illustrating a method of registering and managing content copyright in the content copyright clearing-based advertisement open market system of FIG. 1.

As shown in FIG. 4, the content producer who produced the content first requests the copyright registration of the content by accessing the copyright registration management server 110 through the wired or wireless Internet (S401). Preferably, the content producer may request copyright registration of content through a web page provided by the copyright registration management server 110 after being registered and authenticated by the copyright registration management server 110 and input copyright setting information. have.

Next, the copyright registration management server 110 determines whether the content producer has requested copyright infringement or not (S403). That is, the copyright registration management server 110 extracts the unique feature value of the content requested to be registered and then compares it with the unique feature value of the registered content and extracts similar or identical content. Intrinsic feature value extraction is a comprehensive inherent feature value extraction that generates a digital digest (MD5, SH, etc.) by compressing the content content into a unique sequence of bytes, and frame-by-frame video patterns of the video and sound that make up the content. Extract feature values for each detail obtained by extracting or grouping sound patterns, respectively.

When similar or identical content is extracted, the copyright registration management server 110 provides the content creator with the copyright holder, content content, unique feature value, etc. of the extracted similar or identical content, and the similar or identical content with the content creator. Copyright infringement is adjusted between the user registered as the owner of (S405). Preferably, the copyright registration management server 110, a notice of copyright infringement or request a copyright use agreement through the web or e-mail, and other copyright use consents, etc., between the content registration user and the registered content copyright holder Mediates a copyright license agreement and the like and records the related records in the database 290.

When the copyright infringement problem is adjusted in this way, the copyright registration management server 110 stores the content file requested by the content producer, a unique feature value of the content, and copyright information set by the content producer to complete copyright registration. (S407).

Next, the copyright registration management server 110 registers an advertisement from an advertiser that wants to link an advertisement to the contents of which copyright registration has been completed, and receives the content to be connected to the advertisement from the advertiser (S409). In this case, the copyright registration management server 110 may provide a search tool so that an advertiser may search for desired content. For example, a search tool may be provided based on a tag input by a content copyright holder, a content type, popularity information according to a frequency of exposure of content, and user consumption information of the content.

After the content to be linked to the advertisement is selected by the advertiser, the copyright registration management server 110 matches and records the content selected by the advertiser and the content registered by the advertiser (S411). In this case, when a plurality of advertisers selects one content, the copyright registration management server 110 may auction the plurality of advertisers and select one advertiser to connect advertisements and content.

After matching the advertisement of the advertiser with the content, the copyright registration management server 110 receives the advertisement cost payment from the advertiser (S413). At this time, the copyright registration management server 110 provides the advertiser with a tool for payment of advertising costs. As a tool for cost payment, various online payment means such as bank account deposit, credit card, mobile phone payment, coupon payment, etc. may be used. The advertising cost paid by the advertiser is partially distributed to the creator of the content selected by the advertiser and the copyright holder of the original content derived from the content, and the predetermined cost is distributed to the operator operating the copyright registration management server 110.

As such, after the advertisement and the content are matched, the copyright registration management server 110 distributes the advertisement and the content to the content consumer by various methods (S415). For example, when the copyright registration management server 110 downloads and installs a dedicated agent to the content consumer's terminal, the copyright registration management server 110 encrypts the content by an encryption method that can be decrypted by the dedicated agent, and then the advertisement. Set a policy for execution to download to content consumers. Before the content is executed by the application, the agent installed in the terminal of the content consumer may download and force the advertisement from the server 110 according to the advertisement execution policy, or force the advertisement stored in the terminal to the consumer. Expose the ad. Alternatively, the copyright registration management server 110 may provide the content to the content consumer by the streaming method, rather than the download. Also in this case, the advertisement is forcibly exposed before or during the start of content playback.

Meanwhile, when the content consumer uses the content to which the advertisement is linked, the copyright registration management server 110 collects the usage record and analyzes popular information according to the frequency of content exposure and user consumption of the content (S417). Content downloaded to the content consumer terminal may be propagated to other content consumers through various distribution routes such as P2P. When the content consumer uses the content propagated as described above, the agent installed in the content consumer terminal transmits the usage record to the copyright registration management server 110, and the copyright registration management server 110 transmits the log records thus collected. The advertising cost is used as a basis for calculating the popularity information of the content.

In the present embodiment, the advertisement cost is received from the advertiser when the advertisement is connected to the content, but according to the embodiment, the advertisement cost may be post-calculated and billed based on the log information collected from the content consumer terminal 160, that is, the frequency of advertisement exposure. have. In this case, in step S413, when linking the advertisement and the content, the payment is made in the form of a deposit, and the post-calculated advertising cost can be subtracted as described above.

5 is a flowchart illustrating a copyright clearing method for large-scale content according to an embodiment of the present invention.

Various contents are always uploaded to the Internet portal server where a large number of unspecified contents are collected and maintained, and it is not possible to determine whether the user who uploads the contents has a copyright. Therefore, the copyright registration management server 110 according to the present invention is copyrighted. Provide clearing service.

Referring to FIG. 5, the copyright registration management server 110 registering content copyright according to the present invention is a mobile communication terminal using an internet portal server or a mobile communication network 180 in which a plurality of unspecified contents are collected and maintained. In operation S501, a copyright clearing request for a large amount of content is received from a mobile service provider server in which a plurality of unspecified contents are collected and maintained. At this time, the copyright registration management server 110 receives a large amount of content from the Internet portal server.

Alternatively, the Internet portal server may request copyright clearing by sending the uploaded content to the copyright registration management server 110 whenever the content is uploaded by the user.

Next, the copyright registration management server 110 extracts the unique feature value of each of the received contents (S503). Intrinsic feature value extraction is a comprehensive inherent feature value extraction that generates a digital digest (MD5, SH, etc.) by compressing the content content into a unique sequence of bytes, and frame-by-frame video patterns of the video and sound that make up the content. Extract feature values for each detail obtained by extracting or grouping sound patterns, respectively.

Thereafter, the copyright registration management server 110 compares the intrinsic feature value of the extracted content with the intrinsic feature value of pre-registered contents to search for similar or identical contents (S505). The copyright registration management server 110 then transmits the searched result to the Internet portal server in real time or periodically (S507).

After such content copyright clearing is completed, if there is a request from the operator of the Internet portal server, the copyright registration management server 110 combines advertisements for content similar or identical to copyright content held by the Internet portal server. Can be distributed to content consumers.

6 is a diagram illustrating a network environment of a content copyright clearing based advertisement open market system according to another embodiment of the present invention. Herein, the components having the same reference numerals as those of FIG. 1 perform the same functions and their detailed description will be omitted. In addition, each component of the copyright registration management server 110 of FIG. 6 may include all of the functions of FIG. 2.

As shown in FIG. 6, the copyright registration management server 110 includes a function of the copyright registration module 211 of FIG. 2 and additionally receives a Creative Commons License (CCL), which is a public copyright usage policy, from a content creator. Copyright registration module 601 for requesting the assignment of the standard digital content identification number, and when the content registration is completed by the copyright registration module 601, the copyright holder information, content description, tag and content specific representative image of the content, CCL And a seal generation module 603 that automatically generates a seal (HTML page) including information such as acceptance status, a UCI ID, and a URL of the seal.

The copyright registration module 601 registers the content requested by the content creator by copyright clearing and then registers the four options of the CCL, which is a public copyright usage policy (attribution-by, non-profit-NC, anti-profit-ND, The same condition permission SA is selected and recorded in the database 290. At this time, the copyright registration module 601 may perform CCL registration. That is, when the content producer requests the CCL registration agency, the copyright registration module 601 requests the CCL registration authority 620 to register the CCL selection of the content registered by the content producer. In the present embodiment, the CCL registration agent will be described as an example. However, if there is an authorized copyright registration authority, the copyright registration module 601 may perform the copyright registration.

When the CCL is set by the copyright registration module 601 as described above, the seal generation module 603 real-time seals (that is, web pages) that display the content registration date, summary word (TAG), content description, and original author credit. Automatically generate, and generates a unique URL to the page to store in the database (290).

The seal generated by the seal generation module 603 is distributed with the content file by the content distribution engine 250, and the agent installed in the content consumer terminal 160 displays the seal before executing the content.

Alternatively, the URL of the seal generated by the seal generation module 603 is distributed along with the content file by the content distribution engine 250, and the agent installed in the content consumer terminal 160 may execute the seal URL before executing the content. Follow the seal and mark it.

In addition, the URL of the seal generated by the seal generation module 603 can be confirmed on a general web page by distributing a personal blog, a personal home page, and the like.

On the other hand, the copyright registration module 601 receives a UCI registration for the registered content from the content producer on behalf of the registration application. UCI is a domestic standard digital content identification system, and the copyright registration module 601 is granted by requesting UCI registration of the content to the UCI registrar 610 according to the request of the content creator, and unique identification of the received UCI and the content is granted. The information is mapped and recorded in the database 290. Here, the unique identification information of the content is an ID consisting of a content digest or a random number generated during the content copyright registration process. The UCI may be included and distributed together with the seal by the seal generation module 603.

According to the present invention as described above, in the past, it was difficult to actually grasp how much of the contents produced by the user and the contents produced by the broadcasting company and the film producers and the record labels are infringed by the Internet portal and the contents providing companies. It makes it easy to make judgments and legalizes content distribution.

In addition, we provide technical methods for clearing the copyrights of contents in real time or in batches from large Internet portal providers that collect hundreds of thousands to hundreds of millions of contents. In addition, it will be possible to minimize the loss of business opportunities and cost loss caused by copyright disputes and to promote the development of sound Internet contents businesses.

In addition, by providing neutral security layer technology that is independent of various applications, it facilitates legitimate content download and distribution of content in the P2P market, and strengthens paid alternative means such as advertisements, allowing users to distribute content legally. To consume.

In addition, in line with the rapid ad market expansion of individual and individual advertiser advertisers, which are being driven by the long tail law in the Web 2.0 era, online transactions are activated by identifying the most legitimate and optimal advertising targets and advertising products at the lowest cost. Provide a technical platform to do this.

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form. Since this process can be easily implemented by those skilled in the art will not be described in more detail.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

1 is a diagram illustrating a network environment of a content copyright clearing-based advertising open market system according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a detailed configuration of the copyright registration management server of FIG. 1.

3 is a block diagram of a neutral layer-based agent installed in the content consumer terminal according to an embodiment of the present invention.

4 is a flowchart illustrating a method of registering and managing content copyright in the content copyright clearing-based advertisement open market system of FIG. 1.

5 is a flowchart illustrating a copyright clearing method for large-scale content according to an embodiment of the present invention.

6 is a diagram illustrating a network environment of a content copyright clearing based advertisement open market system according to another embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

110: copyright registration management server 210: copyright management engine

230: Ad Management Engine 250: Content Distribution Engine

270: log collection engine 140: content creator terminal

150: advertiser terminal 160: content consumer terminal

Claims (20)

A copyright registration management device that registers and manages copyrights based on content copyright clearing and distributes them in connection with advertisements. Copyright registration means for storing the requested content and the unique feature value and registering and storing copyright information based on a comparison result of the unique feature value of the content requested to be registered from a content producer with the unique feature value of the previously registered contents; Content-ad matching means for matching the content selected by the advertiser with the advertisement registered by the advertiser among the contents registered and stored by the copyright registration means; And And distribution means for distributing the content and the advertisement matched by the content-ad matching means so as to forcibly expose the advertisement when using the content and distributing it to a content consumer. The method of claim 1, Copyright clearing means for extracting the intrinsic feature value of the unspecified content collected from the external network and comparing the intrinsic feature value of the previously registered content, to notify the copyright holder of the registered content similar or identical to the unspecified content copyright notification report; Copyright registration management device, characterized in that. The method according to claim 1 or 2, Receives the content uploaded to the service provider's server that collects and maintains a plurality of unspecified content, extracts the unique feature value from the service server, compares it with the unique feature value of the registered contents, and notifies the service server of the result. Copyright clearing agent means for; further comprising the copyright registration management apparatus further comprises. The method of claim 1, And a log collecting means for collecting and recording content usage information of the content consumer. The method of claim 4, wherein The content-ad matching means, And a search tool capable of searching for the content based on the content usage information collected by the log collecting means. The method of claim 4, wherein And a payment means for calculating an advertisement cost for using the content based on the content usage information collected by the log collecting means and billing the advertiser. The method of claim 1, The copyright registration means, If the requested content infringes the copyright of the previously registered content, the original copyright owner is notified of infringement, and the original copyright holder is requested to consent to use the copyright at the request of the content creator, and received and recorded a response (including revenue share information). Copyright registration management device, characterized in that. The method of claim 1, The distribution means, An encryption unit for encrypting the content associated with the advertisement by the content-ad matching means; A policy setting unit that sets an exposure policy of the advertisement in encrypted content; And a downloader which downloads the encrypted content having the advertisement exposure policy set to the content consumer. The method of claim 1, The distribution means, And a streaming unit that exposes the advertisement and streams the content associated with the advertisement by the content-ad matching means to the content consumer according to a request of a content consumer. The method of claim 1, And copyright web page generation means for generating a web page including copyright information of content registered and stored by the copyright registration means and a unique URL of the web page. The method of claim 1, The content-ad matching means, Matching the first content selected by the user among the contents stored and registered by the copyright registration means with the second content for the gift registered by the user instead of the advertisement, and receiving information on the subject to receive the gift from the user; The distribution means, And the matched first content and the second content are connected to the second content to be forcibly exposed when the first content is used, and provided to the target recipient. A copyright registration management method that registers and manages copyrights based on content copyright clearing and distributes them in connection with advertisements. A copyright registration step of storing the requested content and the unique feature value and storing copyright information based on a comparison result of the unique feature value of the content requested to be registered from a content producer with the unique feature value of the previously registered contents; A content-ad matching step of receiving and storing an advertisement from an advertiser and matching the advertisement with a content selected by the advertiser among the copyrighted contents; And And distributing a matched content and an advertisement to the content consumer by forcing the advertisement to be forcibly exposed when the content is used. The method of claim 12, And a log collection step of collecting and recording content usage information of the content consumer. The method of claim 13, The content-ad matching step, Providing an advertiser with a content retrieval tool for retrieving content based on the content usage information collected in the log collection step; And And matching the content selected by the advertiser with the advertisement received from the advertiser through the content retrieval tool. The method of claim 13, And a billing step of billing the advertiser by calculating an advertisement cost according to the use of the content based on the collected content usage information. The method of claim 12, The distribution step, Encrypting content associated with an advertisement in the content-ad matching step; A policy setting step of setting an exposure policy of the advertisement on encrypted content; And And a download step of downloading the encrypted content to which the advertisement exposure policy is set, to the content consumer. The method of claim 12, The distribution step, And streaming the content associated with the advertisement by the content-ad matching means to the content consumer at the request of the content consumer and streaming the content to the content consumer. The method of claim 12, An extraction step of extracting intrinsic feature values by collecting unspecified content from an external network; A screening step of selecting previously registered contents similar or identical to the unspecified contents by comparing the extracted unique characteristic values with the unique characteristic values of the previously registered contents; And And a notification step of notifying the copyright holder of the selected pre-registered content to report copyright infringement. The method of claim 12 or 18, A receiving step of receiving, from the service server, content uploaded to a server of a service provider for collecting and maintaining a plurality of unspecified content; A comparison step of extracting intrinsic feature values of the received content and comparing the intrinsic feature values of the registered contents; And And a transmitting step of transmitting the comparison result to the service server. The method of claim 12, And a copyright web page generating step of generating a web page including copyright information of content registered and stored in the copyright registration step and a unique URL of the web page.

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