WO2009066125A1 - Label for consumer products - Google Patents
Label for consumer products Download PDFInfo
- Publication number
- WO2009066125A1 WO2009066125A1 PCT/IB2007/003824 IB2007003824W WO2009066125A1 WO 2009066125 A1 WO2009066125 A1 WO 2009066125A1 IB 2007003824 W IB2007003824 W IB 2007003824W WO 2009066125 A1 WO2009066125 A1 WO 2009066125A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- substrate
- label
- cover
- adhesive
- game
- Prior art date
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Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
- G09F3/0288—Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels
Definitions
- the present invention relates to labels used for the identification of consumer products, and in particular to identify beers packaged in glass containers.
- the labels used for the identification of consumer products, in particular beer packaged in glass containers are well known in the art. These usually consist of a small square sheet of printed paper with the product, brand and manufacturer data, which is glued by means of an adhesive to the cylindrical body of the bottle in which the beer is packaged.
- This label only has the function of identifying the product on the sales sites. Subsequently, it no longer has any function. In some parts of the land where beer consumption is common, people who gather to drink it, demand it cold. Therefore, these products are usually kept in a refrigerator to have them ready for consumption. When serving, the bottle is wet on the outside, which softens the adhesive that holds the label. People who are enjoying the liquid content have a tendency to try to remove the label from the package. This seems to cause some pleasure to those who drink beer. Sometimes the label is removed from the bottle in a complete state, while at other times the label is broken. Either way the idea is that while drinking the liquid, the labels that have already fulfilled their main function must be completely removed from the bottle in accordance with the practice established by many of the consumers.
- the present invention provides a double label, comprising a base substrate and a cover, which can fulfill the main function of identifying the manufacturer of the product, the product itself and containing all other data and information required for the marketing of the product, and additionally provide a game of distraction to customers consumers of the product.
- Said game also has the advantage of contributing to the advertising of the product and to a greater sale, as will be seen from the detailed description of the present invention.
- Figure 1 is a plan view of the label of the invention.
- Figure 2 is a perspective view of the label showing how to remove the base substrate cover to discover the game.
- Figure 3 is a plan view showing the removal of the substrate cover to discover the game.
- Figure 4 shows a plan view of the label of the invention without the cover showing the game.
- Figure 5 shows a rear elevation view of the tag of the invention.
- Figure 6 shows a plan view of a preferred embodiment of the label of the present invention.
- Figure 7 shows a perspective view of the label of Figure 6 showing the cover in the process of being removed from the substrate.
- a label 1 which generally comprises a substrate 2 that has the game printed and also fulfills the support function attached to the package, a cover 3 covering the entire substrate surface in order to cover the game and also provide the function of identification tag.
- a portion 4 of said cover 3 has the ability to be easily removed from the substrate by the consuming user and have access to the game that appears when removing said cover 3.
- Said cover 3 has a generally square or rectangular shape and preferably has the same surface dimension as that of the substrate 2, and may be of a smaller surface dimension.
- shape of said cover may be different from square or rectangular. For example it could be oval, circular, trapezoidal or any other regular or irregular polygonal shape.
- Said cover has a concentric inner zone or portion 4 whose perimeter is delimited by a line of weakening 5.
- zone 4 On one of its edges or vertices, in accordance with the preferred form, zone 4 has a tongue 6 which extends to coincide with the corresponding edge or vertex of the substrate 2.
- Said tab 6 serves for the user to take it with his fingers and lift and detach the cover 3 from the substrate 2 exposing the proposed game with which he can interact with his fun partners.
- At one end of the deck an irregular drawn shape is shown simulating a star in which you can write a legend that draws the user's attention to the game that is under the deck.
- Said cover is adhered to the substrate so that the portion of the cover surrounding the inner zone 4 is fixedly adhered to the substrate 2, while the area interior 4 is releasably adhered thereto.
- the cover 3 is adhered to said substrate 2 by a strong type adhesive throughout the portion surrounding the area 4 of the cover 3 so that it is fixedly adhered to the substrate 2 and only the zone 4 is removed or detached from the cover 3.
- FIGS 2 and 3 show the tongue 6 rising to remove the portion 4 of the cover 3.
- the game presented in Figure 4 is given as a non-limiting example. Other possible games can be embodied in the substrate 2.
- the game illustrated in Figure 4 has the objective that all consumers who are gathered enjoying the consumer product, such as a beer, participate in the game.
- a matrix with nine pictures is presented, in each box there is written or stamped a number covered by a resin.
- the game consists of scraping three consecutive frames on each of the labels that each consumer has. Said three randomly printed numbers appear in said three frames.
- the winning consumer is the one who obtains the highest possible sum of the three paintings he has uncovered.
- the dual objective of the invention can now be visualized by providing this label that meets its primary objective of provide advertising and identification of the product and the producer and also provides additional fun for consumers who will now enjoy much more of their practice of tearing off the labels on the product's packaging.
- Figure 5 shows the back of the substrate 2 of the label 1.
- the glue or adhesive is applied which has the function of adhering the label 1 to the product package.
- the adhesive used for this function is a casein-based or casein-free adhesive that is resistant to moisture and cold water.
- Figure 6 shows a preferred embodiment of the label 1 'of the present invention in which a substrate 2' and a cover 3 'placed above and attached to one of the faces of the substrate is presented.
- the other side of said substrate 2 ' serves to place the glue or adhesive that will link the label with the packaging of the consumer product.
- the cover 3 'and the substrate 2' have a rectangular shape.
- the cover 3 ' has its short side of the same dimension of the short side of the substrate 2', and has its long side of smaller dimension to that of the long side of the substrate 2 ', so that, as shown in Figures 6 and 7 two ends of the substrate 2 'can be seen.
- the cover 3 ' is placed centered on the substrate 2'.
- the cover 3 ' shown by one of its vertices is shown.
- These adhesion points 10 consist of a "hot melt” type adhesive. This adhesive is distributed bordering the periphery of the cover 3 'on the substrate 2' in a pattern of dots or stripes short, although it can also be achieved with a continuous line of adhesive.
- the present invention has been described in relation to a preferred embodiment related to the beer product. But it is evident to those skilled in the art that the present invention can be used and applied and adapted for other types of products. Similarly, the game described is just an example that should not be taken in any way as limiting the invention, since other games can be designed by those versed in the subject without altering the spirit and scope of the invention. As a non-limiting example, instead of the game described, when scraping a portion designed for it, a promotional prize that encourages the purchase of the product could come out.
Abstract
The invention relates to a double label comprising a base substrate and a cover, the main function of which is to identify the product and the product manufacturer and to display all of the other data and information required in order for the product to be sold, but which also includes a game to entertain the consumers of the product. Said game also has the advantage of helping to advertise the product and to increase sales, as can be seen in the detailed description of the invention.
Description
ETIQUETA PARA PRODUCTOS DE CONSUMO LABEL FOR CONSUMER PRODUCTS
Campo de la invenciónField of the Invention
La presente invención se relaciona con etiquetas usadas para la identificación de productos de consumo, y en particular para identificar cervezas envasadas en envases de vidrio.The present invention relates to labels used for the identification of consumer products, and in particular to identify beers packaged in glass containers.
Antecedentes de la invenciónBackground of the invention
Las etiquetas usadas para la identificación de productos de consumo, en particular cerveza envasada en envases de vidrio son bien conocidas en la técnica. Estas consisten usualmente de una hoja pequeña cuadrada de papel impreso con los datos del producto, la marca y del fabricante, la cual se peqa mediante un adhesivo al cuerpo cilindrico de la botella en la cual se envasa la cerveza.The labels used for the identification of consumer products, in particular beer packaged in glass containers are well known in the art. These usually consist of a small square sheet of printed paper with the product, brand and manufacturer data, which is glued by means of an adhesive to the cylindrical body of the bottle in which the beer is packaged.
Esta etiqueta tiene solamente la función de identificar el producto en los sitios de venta. Posteriormente, ya no tiene ninguna función. En algunas partes de la tierra en donde el consumo de cerveza es común, las personas que se reúnen para tomarla, la exigen fria. Por lo tanto, estos productos usualmente se conservan en un refrigerador para tenerlas listas para el consumo. Al servirlas, la botella está húmeda en el exterior, lo que ablanda el adhesivo que sostiene la etiqueta. Las personas que están disfrutando del liquido contenido tienen una tendencia a intentar retirar la etiqueta del envase. Esto parece que causa un cierto placer a los que toman cerveza. En ocasiones la etiqueta es retirada de la botella en un estado completo, mientras que en otras ocasiones la etiqueta se rompe. De cualquier manera la idea es que mientras se bebe el
líquido, las etiquetas que ya cumplieron su función principal deben ser retiradas completamente de la botella de acuerdo con la práctica establecida por muchos de los consumidores.This label only has the function of identifying the product on the sales sites. Subsequently, it no longer has any function. In some parts of the land where beer consumption is common, people who gather to drink it, demand it cold. Therefore, these products are usually kept in a refrigerator to have them ready for consumption. When serving, the bottle is wet on the outside, which softens the adhesive that holds the label. People who are enjoying the liquid content have a tendency to try to remove the label from the package. This seems to cause some pleasure to those who drink beer. Sometimes the label is removed from the bottle in a complete state, while at other times the label is broken. Either way the idea is that while drinking the liquid, the labels that have already fulfilled their main function must be completely removed from the bottle in accordance with the practice established by many of the consumers.
Este juego parece no tener un objetivo claro. Por lo tanto, surge la necesidad de tener una etiqueta que cumpla no solo su función de identificación sino también una función adicional cual es la de proporcionar un juego al consumidor mientras este bebe su contenido.This game seems to have no clear objective. Therefore, there is a need to have a label that fulfills not only its identification function but also an additional function which is to provide a game to the consumer while it is drinking its content.
Resumen de la invenciónSummary of the Invention
La presente invención suministra una etiqueta doble, que comprende un sustrato de base y una cubierta, que puede cumplir con la función principal de identificar al fabricante del producto, al producto mismo y contener todos los otros datos e informaciones exigidas para la comercialización del producto, y adicionalmente proporcionar un juego de distracción a los clientes consumidores del producto.The present invention provides a double label, comprising a base substrate and a cover, which can fulfill the main function of identifying the manufacturer of the product, the product itself and containing all other data and information required for the marketing of the product, and additionally provide a game of distraction to customers consumers of the product.
Dicho juego además tiene la ventaja de contribuir a la publicidad del producto y a una mayor venta, como se verá a partir de la descripción detallada de la presente invención .Said game also has the advantage of contributing to the advertising of the product and to a greater sale, as will be seen from the detailed description of the present invention.
Breve descripción de los dibujosBrief description of the drawings
Para un mejor entendimiento de la invención, se procederá a describir la misma de acuerdo con una modalidad preferida y en conjunto con los dibujos adjuntos en donde:
La figura 1 es una vista en planta de la etiqueta de la invención .For a better understanding of the invention, it will be described in accordance with a preferred embodiment and in conjunction with the accompanying drawings where: Figure 1 is a plan view of the label of the invention.
La figura 2 es una vista en perspectiva de la etiqueta que muestra la forma de retirar la cubierta del sustrato de base para descubrir el juego.Figure 2 is a perspective view of the label showing how to remove the base substrate cover to discover the game.
La figura 3 es una vista en planta que muestra el retiro de la cubierta del sustrato para descubrir el juego.Figure 3 is a plan view showing the removal of the substrate cover to discover the game.
La figura 4 muestra una vista en planta de la etiqueta de la invención sin la cubierta dejando a la vista el juego.Figure 4 shows a plan view of the label of the invention without the cover showing the game.
La figura 5 muestra una vista en elevación posterior de la etiqueta de la invención.Figure 5 shows a rear elevation view of the tag of the invention.
La figura 6 muestra una vista en planta de una modalidad preferida de la etiqueta de la presente invenciónFigure 6 shows a plan view of a preferred embodiment of the label of the present invention.
La figura 7 muestra una vista en perspectiva de la etiqueta de la figura 6 en donde se muestra la cubierta en proceso de ser retirada del sustrato.Figure 7 shows a perspective view of the label of Figure 6 showing the cover in the process of being removed from the substrate.
Descripción detallada de la modalidad preferidaDetailed description of the preferred mode
Con el objeto de lograr un mejor entendimiento de la presente invención, se procede a describir una modalidad preferida de la etiqueta 1 de la invención. Dicha descripción tiene el carácter de solo ilustrar la invención para lograr el entendimiento de los principios de la misma y en ningún momento o circunstancia debe ser leida como limitativa de la invención. Aquellas personas versadas en la técnica podrán percibir modificaciones y aplicaciones adicionales las cuales están dentro del alcance de la invención según se define en las reivindicaciones.In order to achieve a better understanding of the present invention, a preferred embodiment of the label 1 of the invention is described. Said description has the character of only illustrating the invention to achieve an understanding of the principles thereof and at no time or circumstance should it be read as limiting the invention. Those persons skilled in the art may perceive modifications and additional applications which are within the scope of the invention as defined in the claims.
Haciendo referencia a las figuras 1, 2, y 3 se muestra una etiqueta 1 que comprende en general un sustrato 2 que lleva impreso el juego y además cumple con la función de soporte que va pegado al envase, una cubierta 3 que cubre toda la
superficie del sustrato con el objeto de cubrir el juego y además proporcionar la función de etiqueta de identificación. Una porción 4 de dicha cubierta 3 tiene la capacidad de poder ser retirada fácilmente del sustrato por el usuario consumidor y tener acceso al juego que aparece al retirar dicha cubierta 3.Referring to figures 1, 2, and 3, a label 1 is shown which generally comprises a substrate 2 that has the game printed and also fulfills the support function attached to the package, a cover 3 covering the entire substrate surface in order to cover the game and also provide the function of identification tag. A portion 4 of said cover 3 has the ability to be easily removed from the substrate by the consuming user and have access to the game that appears when removing said cover 3.
Dicha cubierta 3 tiene una forma en general cuadrada o rectangular y preferiblemente tiene la misma dimensión superficial que la del sustrato 2, pudiendo ser de dimensión superficial menor. La persona versada podrá visualizar que la forma de dicha cubierta puede ser diferente a cuadrada o rectangular. Por ejemplo pudiera ser ovalada, circular, trapezoidal o de cualquier otra forma poligonal regular o irregular.Said cover 3 has a generally square or rectangular shape and preferably has the same surface dimension as that of the substrate 2, and may be of a smaller surface dimension. The versed person may visualize that the shape of said cover may be different from square or rectangular. For example it could be oval, circular, trapezoidal or any other regular or irregular polygonal shape.
Dicha cubierta presenta una zona o porción interior concéntrica 4 cuyo perímetro está delimitado por una linea de debilitamiento 5. En uno de sus bordes o vértices, de acuerdo con la forma preferida, la zona 4 tiene una lengüeta 6 que se prolonga hasta coincidir con el borde o vértice correspondiente del sustrato 2. Dicha lengüeta 6 sirve para que el usuario la tome con sus dedos y levante y desprenda la cubierta 3 del sustrato 2 poniendo a descubierto el juego propuesto con el cual puede interactuar con sus compañeros de diversión. En uno de los extremos de la cubierta se muestra una forma dibujada irregular simulando una estrella en la cual se puede escribir una leyenda que llame la atención del usuario al juego que está debajo de la cubierta.Said cover has a concentric inner zone or portion 4 whose perimeter is delimited by a line of weakening 5. On one of its edges or vertices, in accordance with the preferred form, zone 4 has a tongue 6 which extends to coincide with the corresponding edge or vertex of the substrate 2. Said tab 6 serves for the user to take it with his fingers and lift and detach the cover 3 from the substrate 2 exposing the proposed game with which he can interact with his fun partners. At one end of the deck an irregular drawn shape is shown simulating a star in which you can write a legend that draws the user's attention to the game that is under the deck.
Dicha cubierta está adherida al sustrato de forma que la porción de la cubierta que rodea la zona interior 4 queda adherida de manera fija al sustrato 2, mientras que la zona
interior 4 queda adherida de manera liberable al mismo. De esta manera, cuando el usuario hale la lengüeta 6 y levante la zona interior 4, la parte que rodea dicha zona 4 queda adherida a dicho sustrato 2 de forma que la zona 4 se rompe a lo largo de la linea de debilitamiento 5. De acuerdo a lo anterior, la cubierta 3 está adherida a dicho sustrato 2 mediante un adhesivo del tipo fuerte por toda la porción que rodea la zona 4 de la cubierta 3 de forma que esta quede adherida fijamente al sustrato 2 y solo la zona 4 sea retirada o desprendida de la cubierta 3.Said cover is adhered to the substrate so that the portion of the cover surrounding the inner zone 4 is fixedly adhered to the substrate 2, while the area interior 4 is releasably adhered thereto. Thus, when the user pulls the tongue 6 and lifts the inner zone 4, the part surrounding said zone 4 is adhered to said substrate 2 so that the zone 4 breaks along the line of weakening 5. From according to the above, the cover 3 is adhered to said substrate 2 by a strong type adhesive throughout the portion surrounding the area 4 of the cover 3 so that it is fixedly adhered to the substrate 2 and only the zone 4 is removed or detached from the cover 3.
Las figuras 2 y 3 muestran la lengüeta 6 levantándose para poder retirar la porción 4 de la cubierta 3.Figures 2 and 3 show the tongue 6 rising to remove the portion 4 of the cover 3.
Ahora nos referimos a la figura 4 en donde vemos el sustrato 2 al cual se le ha retirado la porción 4 de la cubierta 3, dejando ver ahora el juego del cual pueden los consumidores disfrutar.Now we refer to figure 4 where we see the substrate 2 to which the portion 4 of the cover 3 has been removed, now showing the game that consumers can enjoy.
El juego que se presenta en la figura 4, se da como ejemplo no limitativo. Otros posibles juegos pueden plasmarse en el sustrato 2. El juego ilustrado en la figura 4 tiene el objetivo de que todos los consumidores que están reunidos disfrutando del producto de consumo, tal como una cerveza, participen del juego. En el ejemplo ilustrado, se presenta una matriz con nueve cuadros, en cada cuadro hay escrito o estampado un número cubierto por una resina. El juego consiste en raspar tres cuadros consecutivos en cada una de las etiquetas que tiene cada consumidor. En dichos tres cuadros aparecen dichos números estampados al azar. Asi, el consumidor ganador es aquel que obtenga la mayor suma posible de los tres cuadros que ha destapado. Ahora se puede visualizar el objetivo doble de la invención al proveer esta etiqueta que cumple su objetivo primario de
suministrar publicidad e identificación del producto y el productor y también suministra diversión adicional para los consumidores quienes disfrutaran ahora mucho más de su práctica de arrancar las etiquetas de los envases del producto.The game presented in Figure 4 is given as a non-limiting example. Other possible games can be embodied in the substrate 2. The game illustrated in Figure 4 has the objective that all consumers who are gathered enjoying the consumer product, such as a beer, participate in the game. In the illustrated example, a matrix with nine pictures is presented, in each box there is written or stamped a number covered by a resin. The game consists of scraping three consecutive frames on each of the labels that each consumer has. Said three randomly printed numbers appear in said three frames. Thus, the winning consumer is the one who obtains the highest possible sum of the three paintings he has uncovered. The dual objective of the invention can now be visualized by providing this label that meets its primary objective of provide advertising and identification of the product and the producer and also provides additional fun for consumers who will now enjoy much more of their practice of tearing off the labels on the product's packaging.
La figura 5 muestra el reverso del sustrato 2 de la etiqueta 1. En este lado se aplica el pegante o adhesivo que tiene como función adherir la etiqueta 1 al envase del producto. El adhesivo que se utiliza para esta función es un adhesivo con base en caseína o libre de caseína que sea resistente a la humedad y al agua fria.Figure 5 shows the back of the substrate 2 of the label 1. On this side the glue or adhesive is applied which has the function of adhering the label 1 to the product package. The adhesive used for this function is a casein-based or casein-free adhesive that is resistant to moisture and cold water.
La figura 6 muestra una modalidad preferida de la etiqueta 1' de la presente invención en la cual se presenta un sustrato 2' y una cubierta 3' colocada encima de y adherida a una de las caras del sustrato. La otra cara de dicho sustrato 2' sirve para colocar el pegante o adhesivo que unirá la etiqueta con el envase del producto de consumo. De acuerdo con esta modalidad, la cubierta 3' y el sustrato 2' tienen una forma rectangular. La cubierta 3' tiene su lado corto de la misma dimensión del lado corto del sustrato 2' , y tiene su lado largo de menor dimensión al del lado largo del sustrato 2' , de manera que, como se muestra en la figura 6 y 7 se pueden ver dos extremos del sustrato 2' . La cubierta 3' está colocada centrada sobre el sustrato 2' .Figure 6 shows a preferred embodiment of the label 1 'of the present invention in which a substrate 2' and a cover 3 'placed above and attached to one of the faces of the substrate is presented. The other side of said substrate 2 'serves to place the glue or adhesive that will link the label with the packaging of the consumer product. According to this embodiment, the cover 3 'and the substrate 2' have a rectangular shape. The cover 3 'has its short side of the same dimension of the short side of the substrate 2', and has its long side of smaller dimension to that of the long side of the substrate 2 ', so that, as shown in Figures 6 and 7 two ends of the substrate 2 'can be seen. The cover 3 'is placed centered on the substrate 2'.
En la figura 7, se muestra la cubierta 3' levantada por uno de sus vértices. AlIi aparecen unas lineas punteadas negras que representan puntos de adhesión 10 entre el sustrato 2' y la cubierta 3' . Estos puntos de adhesión 10 constan de un adhesivo del tipo "fundido por calor" (hot melt) . Este adhesivo se reparte bordeando la periferia de la cubierta 3' sobre el sustrato 2' en un patrón de puntos o rayas
cortas, aunque también puede lograrse con una linea continua de adhesivo.In figure 7, the cover 3 'shown by one of its vertices is shown. There are black dotted lines representing adhesion points 10 between the substrate 2 'and the cover 3'. These adhesion points 10 consist of a "hot melt" type adhesive. This adhesive is distributed bordering the periphery of the cover 3 'on the substrate 2' in a pattern of dots or stripes short, although it can also be achieved with a continuous line of adhesive.
La presente invención ha sido descrita con relación a una modalidad preferida relacionada con el producto cerveza. Pero es evidente para aquellos versados en la materia que la presente invención puede ser utilizada y aplicada y adaptada para otros tipos de productos. Igualmente, el juego descrito es solo un ejemplo que no debe tomarse de ninguna manera como limitativo de la invención, ya que otros juegos pueden ser diseñados por aquellos versados en la materia sin alterar el espíritu y alcance de la invención. Como ejemplo no limitativo, en lugar del juego descrito, al raspar una porción diseñada para ello, podría salir un premio de promoción que incentive la compra del producto.The present invention has been described in relation to a preferred embodiment related to the beer product. But it is evident to those skilled in the art that the present invention can be used and applied and adapted for other types of products. Similarly, the game described is just an example that should not be taken in any way as limiting the invention, since other games can be designed by those versed in the subject without altering the spirit and scope of the invention. As a non-limiting example, instead of the game described, when scraping a portion designed for it, a promotional prize that encourages the purchase of the product could come out.
La invención solo podrá limitarse por el contenido de las reivindicaciones adjuntas.
The invention may only be limited by the content of the appended claims.
Claims
1. una etiqueta (1) caracterizada porque comprende en general un sustrato (2) que lleva impreso un juego y además cumple con la función de soporte que va pegado al envase, una cubierta (3) que cubre toda la superficie del sustrato con el objeto de cubrir un juego o un premio y además proporcionar la función de etiqueta de identificación del producto y del productor y otros datos pertinentes.1. a label (1) characterized in that it generally comprises a substrate (2) that has a set printed and also fulfills the support function attached to the package, a cover (3) that covers the entire surface of the substrate with the in order to cover a game or a prize and also provide the function of product and producer identification label and other relevant data.
2. La etiqueta de la reivindicación 1, caracterizada porque dicha cubierta (3) tiene una porción (4) delimitada por una linea de debilitamiento 5, que tiene la capacidad de poder ser retirada fácilmente del sustrato por el usuario consumidor para tener acceso al juego que. aparece al retirar dicha porción (4) de la cubierta (3) .2. The label of claim 1, characterized in that said cover (3) has a portion (4) delimited by a weakening line 5, which has the ability to be easily removed from the substrate by the consumer user to access the game that. appears when removing said portion (4) of the cover (3).
3. La etiqueta de la reivindicación 1 o 2, caracterizada porque dicha cubierta (3) tiene una forma en general cuadrada o rectangular y preferiblemente tiene la misma dimensión superficial que la del sustrato (2), pudiendo ser de dimensión superficial menor.3. The label of claim 1 or 2, characterized in that said cover (3) has a generally square or rectangular shape and preferably has the same surface dimension as that of the substrate (2), being able to be of a smaller surface dimension.
4. La etiqueta de la reivindicación 1 o 2, caracterizada porque dicha cubierta (3) tiene una forma en general redonda y preferiblemente tiene la misma dimensión superficial que la del sustrato (2), pudiendo ser de dimensión superficial menor.4. The label of claim 1 or 2, characterized in that said cover (3) has a generally round shape and preferably has the same surface dimension as that of the substrate (2), and may be of a smaller surface dimension.
5. La etiqueta de la reivindicación 1 o 2, caracterizada porque dicha cubierta (3) tiene una forma en general ovalada y preferiblemente tiene la misma dimensión superficial que la del sustrato (2), pudiendo ser de dimensión superficial menor.5. The label of claim 1 or 2, characterized in that said cover (3) has a generally oval shape and preferably has the same surface dimension as that of the substrate (2), being able to be of a smaller surface dimension.
6. La etiqueta de la reivindicación 1 o 2, caracterizada porque dicha cubierta (3) tiene una forma en general de polígono regular o irregular y preferiblemente tiene la misma dimensión superficial que la del sustrato (2), pudiendo ser de dimensión superficial menor.6. The label of claim 1 or 2, characterized in that said cover (3) has a general shape of regular or irregular polygon and preferably has the same surface dimension as that of the substrate (2), and may be of a smaller surface dimension.
7. La etiqueta de la reivindicación 1 o 2, caracterizada porque dicho sustrato (2) tiene una forma en general cuadrada o rectangular.7. The label of claim 1 or 2, characterized in that said substrate (2) has a generally square or rectangular shape.
8. La etiqueta de la reivindicación 1 o 2, caracterizada porque dicho sustrato (2) tiene una forma en general redonda .8. The label of claim 1 or 2, characterized in that said substrate (2) has a generally round shape.
9. La etiqueta de la reivindicación 1 o 2, caracterizada porque dicho sustrato (2) tiene una forma en general ovalada .9. The label of claim 1 or 2, characterized in that said substrate (2) has a generally oval shape.
10.La etiqueta de la reivindicación 1 o 2, caracterizada porque dicho sustrato (2) tiene una forma en general de polígono regular o irregular.10. The label of claim 1 or 2, characterized in that said substrate (2) generally has a regular or irregular polygon shape.
11.La etiqueta según una cualquiera de las reivindicaciones precedentes, caracterizada porque dicha cubierta (3) presenta una zona o porción interior concéntrica (4) cuyo perímetro está delimitado por una linea de debilitamiento (5) , en uno de sus bordes o vértices, según la forma que posea, dicha zona (4) tiene una lengüeta (6) que se prolonga hasta coincidir con el borde o vértice correspondiente del sustrato (2) , dicha lengüeta (6) tiene como objetivo permitir al usuario tomarla con sus dedos, levantarla y desprenderla de la porción circundante de la cubierta (3) y del sustrato 2 poniendo a descubierto el juego propuesto con el cual pueden interactuar los consumidores del producto.11. The label according to any one of the preceding claims, characterized in that said cover (3) has a concentric inner zone or portion (4) whose perimeter is delimited by a line of weakening (5), at one of its edges or vertices, according to its shape, said area (4) has a tongue (6) that extends to coincide with the corresponding edge or vertex of the substrate (2), said tongue (6) is intended to allow the user to take it with his fingers, lift and detach it from the surrounding portion of the cover (3) and the substrate 2 exposing the proposed game with which consumers of the product can interact.
12.La etiqueta según una cualquiera de las reivindicaciones precedentes, caracterizada porque dicha cubierta (3) está adherida al sustrato de forma tal que la porción de la cubierta (3) que rodea la zona interior (4) queda adherida de manera fija al sustrato (2), mientras que la zona interior (4) queda libre de adhesivo.12. The label according to any one of the preceding claims, characterized in that said cover (3) is adhered to the substrate such that the portion of the cover (3) surrounding the inner zone (4) is fixedly adhered to the substrate (2), while the inner zone (4) is free of adhesive.
13.La etiqueta de acuerdo con una cualquiera de las reivindicaciones 2 a 12, caracterizada porque dicha porción que rodea la zona (4) de la cubierta (3) esté adherida fijamente al sustrato (2) mediante un adhesivo y solo la zona (4) sea retirada o desprendida del sustrato (2).13. The label according to any one of claims 2 to 12, characterized in that said portion surrounding the area (4) of the cover (3) is fixedly adhered to the substrate (2) by means of an adhesive and only the area (4 ) is removed or detached from the substrate (2).
14.La etiqueta según una cualquiera de las reivindicaciones precedentes, caracterizada porque dicho sustrato (2) presenta en una primera superficie un juego o un premio del cual pueden los consumidores disfrutar y en una segunda superficie un adhesivo para pegar dicha etiqueta (1) al producto.14. The label according to any one of the preceding claims, characterized in that said substrate (2) presents on the first surface a game or a prize from which consumers can enjoy and on a second surface an adhesive for bonding said label (1) to the product.
15.La etiqueta según una cualquiera de las reivindicaciones precedentes, caracterizada porque dicho juego consta de una matriz de nueve cuadros de los cuales se escogen tres cuadros consecutivos para raspar, cada cuadro tiene tapado un número estampado al azar, asi, aquel que obtenga la mayor suma posible de los tres cuadros que destape será el ganador del juego .15. The label according to any one of the preceding claims, characterized in that said set consists of a matrix of nine frames from which three consecutive frames are chosen for scraping, each frame has a random stamped number covered, thus, the one that obtains the The largest possible sum of the three frames that I uncover will be the winner of the game.
16. La etiqueta según una cualquiera de las reivindicaciones precedentes, caracterizada porque dicho adhesivo es un adhesivo del tipo "fusión por calor".16. The label according to any one of the preceding claims, characterized in that said adhesive is an "heat fusion" type adhesive.
17.-La etiqueta según una cualquiera de las reivindicaciones precedentes, caracterizada porque dicho adhesivo que se coloca en dicha segunda superficie de dicho sustrato (2) es un adhesivo con base en caseína o libre de ella que sea resistente a la humedad y al agua fria. 17. The label according to any one of the preceding claims, characterized in that said adhesive that is placed on said second surface of said substrate (2) is an adhesive based on casein or free of it that is resistant to moisture and water cold
18. Una etiqueta (1') caracterizada porque comprende un sustrato (2') y una cubierta (3') colocada encima de y adherida a una de las caras del sustrato, la otra cara de dicho sustrato (2' ) sirve para colocar el pegante o adhesivo que unirá la etiqueta con el envase del producto de consumo.18. A label (1 ') characterized in that it comprises a substrate (2') and a cover (3 ') placed on top of and adhered to one of the faces of the substrate, the other face of said substrate (2') serves to place the glue or adhesive that will link the label with the packaging of the consumer product.
19.La etiqueta de acuerdo con la reivindicación 18, caracterizada porque dicha cubierta (3' ) y dicho sustrato (2') tienen una forma rectangular, dicha cubierta (3' ) tiene su lado corto de la misma dimensión que el lado corto de dicho sustrato (2' ) , y su lado largo de menor dimensión que el lado largo de dicho sustrato (2' ) , de manera que los dos extremos del sustrato (2' ) quedan visibles, dicha cubierta (3') está colocada centrada sobre el sustrato (2').19. The label according to claim 18, characterized in that said cover (3 ') and said substrate (2') have a rectangular shape, said cover (3 ') has its short side of the same dimension as the short side of said substrate (2 '), and its long side of smaller dimension than the long side of said substrate (2'), so that the two ends of the substrate (2 ') are visible, said cover (3') is placed centered on the substrate (2 ').
20.La etiqueta de acuerdo con la reivindicación 18 o la reivindicación 19, caracterizada porque dicha cubierta (3') y dicho sustrato (2') están adheridos uno al otro mediante un adhesivo del tipo "fundido por calor", dicho adhesivo se reparte bordeando la periferia de la cubierta (3') sobre el sustrato (2') en un patrón de puntos o rayas cortas (10) o en una linea continua de adhesivo.20. The label according to claim 18 or claim 19, characterized in that said cover (3 ') and said substrate (2') are adhered to each other by an "heat-melted" type adhesive, said adhesive is distributed bordering the periphery of the cover (3 ') on the substrate (2') in a pattern of short dots or stripes (10) or in a continuous line of adhesive.
21.La etiqueta de acuerdo con una cualquiera de las reivindicaciones 18 a 20, caracterizada porque dicho sustrato (2') presenta impreso sobre la superficie que está en contacto con dicha cubierta (3') un juego o un premio del cual pueden los consumidores disfrutar y en una segunda superficie un adhesivo para pegar dicha etiqueta (1') al producto de consumo .21. The label according to any one of claims 18 to 20, characterized in that said substrate (2 ') has printed on the surface that is in contact with said cover (3') a game or a prize from which consumers can enjoy and on a second surface an adhesive to stick said label (1 ') to the consumer product.
22.La etiqueta de acuerdo con la reivindicación 21, caracterizada porque dicho juego consta de una matriz de nueve cuadros de los cuales se escogen tres cuadros consecutivos para raspar, cada cuadro tiene tapado un número estampado al azar, asi, aquel que obtenga la mayor suma posible de los tres cuadros que destape será el ganador del juego. 22. The label according to claim 21, characterized in that said set consists of a matrix of nine frames of which three are chosen consecutive frames to scrape, each frame has a random stamped number covered, so whoever gets the highest possible sum of the three frames he uncovers will be the winner of the game.
23.La etiqueta según una cualquiera de las reivindicaciones 21 o 22, caracterizada porque dicho adhesivo que se coloca en dicha segunda superficie de dicho sustrato (2' ) es un adhesivo con base en caseína o libre de ella que sea resistente a la humedad y al agua fria. 23. The label according to any one of claims 21 or 22, characterized in that said adhesive which is placed on said second surface of said substrate (2 ') is an adhesive based on casein or free of it that is resistant to moisture and to cold water.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/IB2007/003824 WO2009066125A1 (en) | 2007-11-20 | 2007-11-20 | Label for consumer products |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/IB2007/003824 WO2009066125A1 (en) | 2007-11-20 | 2007-11-20 | Label for consumer products |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| WO2009066125A1 true WO2009066125A1 (en) | 2009-05-28 |
Family
ID=40667168
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/IB2007/003824 WO2009066125A1 (en) | 2007-11-20 | 2007-11-20 | Label for consumer products |
Country Status (1)
| Country | Link |
|---|---|
| WO (1) | WO2009066125A1 (en) |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US4479838A (en) * | 1982-06-22 | 1984-10-30 | Mid America Tag & Label Company, Inc. | Coupon structure and method of using the same |
| US4846504A (en) * | 1988-08-30 | 1989-07-11 | Avery International Corporation | Secure on-pack promotional coupons |
| US5944355A (en) * | 1995-08-11 | 1999-08-31 | Dittler Brothers Incorporated | Multi-ply label |
| WO2000027647A1 (en) * | 1998-11-12 | 2000-05-18 | Dittler Brothers Incorporated | Label structure |
| GB2420110A (en) * | 2004-11-10 | 2006-05-17 | Luigi Esposito | Means to conceal information on a container |
-
2007
- 2007-11-20 WO PCT/IB2007/003824 patent/WO2009066125A1/en active Application Filing
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US4479838A (en) * | 1982-06-22 | 1984-10-30 | Mid America Tag & Label Company, Inc. | Coupon structure and method of using the same |
| US4846504A (en) * | 1988-08-30 | 1989-07-11 | Avery International Corporation | Secure on-pack promotional coupons |
| US5944355A (en) * | 1995-08-11 | 1999-08-31 | Dittler Brothers Incorporated | Multi-ply label |
| WO2000027647A1 (en) * | 1998-11-12 | 2000-05-18 | Dittler Brothers Incorporated | Label structure |
| GB2420110A (en) * | 2004-11-10 | 2006-05-17 | Luigi Esposito | Means to conceal information on a container |
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