RU28444U1 - GAME LABEL - Google Patents

Description

GAME LABEL

The invention relates to a label located on the surface of a transparent plastic or glass container filled with carbonated drink.

A bottle is known having at least two transparent areas on opposite walls, a label with at least one pattern and a counter label, the latter has a surface pattern facing the label and is glued in such a way that the specified counter label pattern forms a single label with the label art composition. At the same time, part of the label is made transparent, and the specified pattern of the counter-label is placed opposite the transparent part of the label, (1).

A disadvantage of the known technical solution is the limited functionality of the use of labels to increase consumer demand for products, since the production of special bottles with a specially prepared place for labeling is required. In addition, the exact placement of the counter label relative to the label itself is necessary, which complicates the process.

The closest in technical essence to the invention, adopted as a prototype, is a bottle label made of paper or polymer material, on the surface of which is printed and graphic graphics. The label is equipped with an inspection window. The label is glued to the surface of the bottle made of a transparent material. In addition, the bottle is additionally equipped with a counter label, also made with a viewing window, while both windows are located opposite each other, (2).

G09F 3/02 A disadvantage of the known solution is the limited functionality

the possibility of using labels to increase consumer demand for products.

The present invention is aimed at improving efficiency.

advertising and thereby to achieve a technical result, expressed in expanding the functionality of the use of labels and, as a result, in increasing sales of the advertised product.

Currently, as a rule, for printing information on a label, its external side (the side facing the consumer) is used, which limits the functionality of using labels for the consumer demand for products. In many cases (carbonated water in pet bottles, etc.), the consumer does not have the physical ability to see the back of the label (the side glued to the surface of the container).

The present invention is aimed at increasing the efficiency of using the label area for applying various information, for organizing promotions, drawing attention to this product, etc., as well as to facilitate visual observation of the liquid level in the container.

These technical problems are solved due to the fact that the game label is placed on the surface of a transparent container, for example, a transparent plastic can filled with a colored, colorless or opaque beverage. The back side of the label contains information that can be seen through a transparent window in this label. Moreover, part of the information by selecting the color gamut of the text that matches the color gamut of the liquid can be hidden and detected only as the liquid in the tank decreases. In this case, the liquid acts as an optical filter that suppresses the corresponding color. Thus, this information can be used in the form of riddles (visible information) and guesses

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(filtered information), for advertising contests with prizes, the description of which is hidden in the initially invisible information, or simply for an additional advertising plot containing attractive information for the consumer. In FIG. 1 shows a game label, general view.

The positions in FIG. 1 label base - 1; visible information - 2; invisible information - 3; window - 4; graphic content of the label - 5.

The game label can be made of any printing material used in the modern label (paper, self-adhesive paper, transparent film, etc.).

The game label consists of a base 1, on the back of which information 2 and / or 3 is applied at one end, which can be seen after applying the label to the bottle through a transparent window 4 made on the other end of the label. The transparent window 4 is made in a manner depending on the label material: for an opaque material - a simple through cutting in the material itself, for a transparent material - leaving an unsealed window area. The location and shape of the window 4 on the label is determined by the size of the container and label, the location and volume of information, etc. The graphic content of label 5 is printed on the front side of the label. Information 3 by selecting the color gamut of the text coincides with the color gamut of the liquid in the container and is invisible when the container is full for the consumer. It can be detected as the fluid in the tank decreases. In this case, the liquid performs the function of an optical filter that suppresses the corresponding color by which the information is printed 3. The device operates as follows.

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 . When purchasing goods, he can see in the window 4, made on the label, information 2, but

He cannot see information 3 (if any). To see the invisible information 3, it is necessary to empty the container (as the capacity decreases, information 3 will open). Information 2 and 3 can be used in the form of riddles (visible information 2) with guesses (initially invisible information 3), for advertising contests with prizes hidden in initially invisible information 3, or just for an additional advertising plot containing attractive information for the consumer. Example.

A game label intended for a carbonated green drink “Tarhun. To do this, on the surface of a transparent polypropylene film made in the form of an elongated rectangle, an information layer is applied at one end, which has a color visible through the liquid, for example, red, and below the information layer, invisible through the liquid, in this example green. The information executed in red contains the riddle “In winter and summer in one color, which can be read in the window during the purchase of goods. To find out the answer “Christmas tree, you need to open the container and remove the drink from it. As the liquid level decreases, the window opens up the content of information executed in green, which the buyer could not see at the time of purchasing the goods.

The question of the game can be expressed by a pattern, for example, “a tree in the form of a red picture, and the answer“ a tree in the form of a green picture.

This game belongs both to the class of educational games if used for children, and to entertaining games for teenagers and adults.

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Claims (4)

1. A game label glued to the surface of a transparent container made of paper or polymer material, on the surface of which is printed and / or graphic graphics, and containing a viewing window, characterized in that the viewing window is made on one end of the label and on the back side the other end of the label is marked in such a way that after gluing the label to the surface of the transparent container, it can be seen through the transparent window. 2. The game label according to claim 1, characterized in that a part of the information printed on the back of the label is visible to the consumer. 3. The game label according to claim 1, characterized in that a part of the information printed on the back of the label is invisible to the consumer and at least a decrease in liquid in the container is detected. 4. The game label according to claim 3, characterized in that the invisible information is formed by selecting the color gamut of the text that matches the color gamut of the liquid in the container.