WO2009064219A2 - Dispositif de publicité extérieure mobile (et variantes) - Google Patents

Dispositif de publicité extérieure mobile (et variantes) Download PDF

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Publication number
WO2009064219A2
WO2009064219A2 PCT/RU2008/000697 RU2008000697W WO2009064219A2 WO 2009064219 A2 WO2009064219 A2 WO 2009064219A2 RU 2008000697 W RU2008000697 W RU 2008000697W WO 2009064219 A2 WO2009064219 A2 WO 2009064219A2
Authority
WO
WIPO (PCT)
Prior art keywords
information
screens
vehicle
source
control panel
Prior art date
Application number
PCT/RU2008/000697
Other languages
English (en)
Russian (ru)
Other versions
WO2009064219A3 (fr
Inventor
Sergey Vladimirovich Volkotrub
Original Assignee
Sergey Vladimirovich Volkotrub
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sergey Vladimirovich Volkotrub filed Critical Sergey Vladimirovich Volkotrub
Publication of WO2009064219A2 publication Critical patent/WO2009064219A2/fr
Publication of WO2009064219A3 publication Critical patent/WO2009064219A3/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/33—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being semiconductor devices, e.g. diodes

Definitions

  • the utility model relates to the advertising field, namely, to display road transport advertising on a land vehicle, in particular, on buses, trolleybuses, trams and other types of passenger or freight vehicles.
  • Outdoor advertising is an effective means of transmitting information about goods and services and represents a huge variety of various panel and panel structures, ducts and installations located in various places near the carriageway, public transport stops, at buildings, train stations, in the open air and indoors . It is also known as stickers and inscriptions on the outer surfaces of vehicles. Given the high efficiency of outdoor advertising due to its flexibility, high frequency of repeated contacts, relatively low cost, variety, extremely wide application, outdoor advertising has the ability to reach a huge audience in a short period of time. Advertising on transport, because of its colorfulness and dynamism, can have a lasting effect on the consumer and is an effective way to promote goods and services.
  • Known mobile advertising design containing a land vehicle made in the form of a car with an autonomous driver’s cabin and chassis, on which a hollow stand with a multifaceted surface is mounted with at least one of its faces carrying an advertising information carrier configured to change the image through predetermined time intervals (see RF certificate N ° 35027 for the utility model “Mobile advertising design)), IPC (7) G09F 21/04.
  • the closest mobile advertising device containing the autonomously functioning video screen with the electronic components necessary for autonomous functioning, the autonomous power supply, information sources, devices for reading information from the information source, the necessary connecting cables and communication channel, and installed on any vehicle with a lifting mechanism capable of providing video screen capture (see RF application N_> 2005118962 for the invention “Method for mobile advertising.” IPC (6) G09F 21/00. Application filing date 2005.06.20, publication date 2006.12.27. Applicant - V. Narimanov, prototype).
  • the known device is very difficult constructively, bulky, can not be used on any vehicle, which significantly reduces its effectiveness.
  • the known devices for mobile outdoor advertising are structurally complex, bulky, used only on specially equipped vehicles, which significantly reduces the effectiveness of the known devices.
  • Declared as a useful model a device for mobile outdoor advertising allows to achieve a new technical result - improving the efficiency of dynamic outdoor advertising on a vehicle by simplifying the device and improving the quality of outdoor advertising.
  • a device for mobile outdoor advertising containing a screen mounted on a vehicle, an information source and a channel for transmitting information displayed on screens, a control panel, characterized in that it is equipped with transceivers, the screen is made in the form of an organic light-emitting flexible display, an information source located on the remote a control located outside the vehicle and communicated via a data transmission channel with transceivers located on the control panel and on the vehicle and connected to displays located on 5 external surfaces of the vehicle that are visible for viewing, except for windows, while the transmission channel information is made combined.
  • OLED technology displays namely FOLED displays
  • OLED technology displays are used as an organic light-emitting flexible display.
  • the wireless information transmission channel is made in the form of transceivers located on the control panel and on the vehicle, transmitting information over a distance and designed to communicate with the source of information. 15 2 option utility model.
  • a device for mobile outdoor advertising comprising a screen mounted on a vehicle, a source of information and a wired channel for transmitting information displayed on the screens, a control panel, characterized in that the screen is made in the form of an organic light-emitting flexible display and placed! 0 on accessible for viewing outdoor vehicle surfaces, except for windows, the information source is located on the control panel installed in vehicle, and communicated through a wired channel for transmitting information with screens.
  • OLED technology displays are used as an organic light-emitting flexible display, namely, FOLED displays.
  • the screens are made in the form of organic light-emitting displays, namely displays of OLED technology (Orgapis Light Emmitpig Davis), which are
  • a FOLED display as a screen (a Flex OLED display, in translation - a flexible OLED display) is explained by the fact that the flexibility of these displays allows them to be adapted to a flat or curved outer side, rear or front surface of a vehicle, in particular a bus, a trolley , tram, etc.K
  • J5 distinctive features can also be attributed to their extraordinary subtlety and lightness, strength and durability, low energy consumption, wide temperature range, large viewing angle and very high response speed.
  • FOLED displays have increased resistance to kinks and resistance to external influences.
  • transceivers in the device allows the transmission of information simply and reliably through the transmission channel any information from the source of information to all screens located on any external surfaces of the vehicle accessible for viewing, except for windows.
  • Fig. L shows a device for mobile outdoor advertising for a vehicle, a combined (wireless and wired) channel for transmitting information (1 option); figure 2 is the same, a wired channel for transmitting information (2 option). 5 1 option utility model.
  • a specific example of the device is shown on the bus when it leaves the bus depot.
  • the device (see Fig. 1) contains a source 1 of information displayed on screens 2 mounted on the external side, rear and 'On the front surfaces of the vehicle, accessible for viewing, except for windows, for example, bus 3, control panel 4, transceivers devices 5.
  • Transceivers 5 are technical devices used in wireless network technologies that are capable of receiving and transmitting information sent to them. These devices are located on the control panel 4 and J5 on bus 3.
  • Screens 2 are made in the form of FOLED displays. These are OLED technology displays, which are flexible thin organic light-emitting devices in the form of a film, mounted in a known manner on any external surface of the bus 3.
  • Distinctive features include their extraordinary subtlety and lightness, strength and durability, low energy consumption, wide temperature range, large viewing angle and 5 very high response speeds.
  • screens 2 may be as large as necessary for a given location.
  • the image from the information source 1 to the screens 2 enters through a combined (wireless and wired) channel for transmitting information.
  • the information source 1 is located on the control panel 4, located in the 5th building of the vehicle fleet 6, and communicated via a wireless channel 7 for transmitting information with transceivers 5.
  • the latter are located on the control panel 4 and on bus 3, for example, on the cab 8 of bus 3.
  • Information was transmitted from the transceiver 5 located on the bus 3 to the screens 2 through a wire channel for transmitting information made in the form of cables 9 laid along the roof and sides of the bus 3.> 5
  • a source of information 1 can be used either computer equipment, or television and video equipment.
  • the device also contains a source 1 of information received on screens 2 installed on available for viewing
  • the information source 1 is located on the control panel 4 located in the cabin 8 of the bus 3, and communicated with the screens 2 through a wire channel made in the form of cables 9, laid along the roof and sides of the bus 3. 5
  • a source of information 1 can also be used either computer equipment, or television and video equipment.
  • the device according to option 1 works as follows.
  • the whole process of managing dynamic advertising is carried out from the remote control 4 located in the building 6 of the fleet (see Fig. L).
  • the fleet manager just needs to turn on source 1 of the information.
  • the latter transmits information via a wireless channel 7 for transmitting information first to a transceiver 5 located on the control panel 4. Further, the information arrives at the transceiver 5 located on the bus 3. Then, through the wire channel through the cables 9, which 5 are connected to the transceiver 5 located on the bus 3, the image enters the screens 2 located on the outdoor on the surfaces of the bus 3.
  • the device according to option 2 works as follows.
  • This device is quite simple to use, screens are easy to install and display information in a quality manner.
  • the device can be used on any land transport, advertising is efficient, visual, diverse and of high quality.
  • the proposed utility model meets the patentability criterion of “intentional applicability”.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Devices For Indicating Variable Information By Combining Individual Elements (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Control Of Indicators Other Than Cathode Ray Tubes (AREA)

Abstract

L'invention se rapporte à la publicité et notamment à l'affichage des publicités de transport sur n'importe quel moyen de transport terrestre, en particulier sur des autobus, des trolleybus, etc. Le dispositif comprend une source (1) d'informations à afficher sur des écrans (2) qui se trouvent sur les surfaces visibles de l'extérieur d'un moyen de transport, par exemple, d'un bus (3), à l'exception des fenêtres, et un panneau de commande (4), et des émetteurs-récepteurs (5). Les émetteurs-récepteurs sont conçus sous la forme de dispositifs techniques utilisés pour les techniques de réseaux sans fil et sont capables de transmettre et de recevoir des informations qui leur sont transmises. Les écrans (2) sont conçus sous la forme d'afficheurs FOLED. Ce sont des afficheurs OLED sous la forme de films minces de type flexible à émission de lumière se présentant comme des films appliqués selon une méthode connue à n'importe quelle surface extérieure d'un bus (3). Les écrans (2) peuvent avoir une taille adaptée à un lieu déterminé. Dans une première variante, l'image est transmise depuis la source d'informations (1) sur les écrans (2) par l'intermédiaire d'un canal combiné (sans fil ou câblé). La source d'informations (1) est située sur le panneau de commande (4) qui est placé dans le bâtiment (6) d'un dépôt de bus et est relié par le biais d'un canal de transmission d'informations sans fil (7) aux émetteurs-récepteurs (5). Lesdites unités sont situées sur le panneau de commande (4) et dans les bus (3). Le canal de transmission sans fil (7) est n'importe quel canal de transmission d'informations utilisé actuellement en télétransmission, par exemple, un canal Wi-Fi ou Bluetooth, etc., et les informations sont transmises de l'émetteur-récepteur (5) situé dans le bus (3) à l'écran (2) par l'intermédiaire d'un câble de transmission d'informations (9). Des ordinateurs ou des installations de télévision ou de vidéo peuvent être utilisées comme source d'informations (1). Dans une deuxième variante, le canal de transmission d'informations de l'appareil est conçu comme un fil, et la source d'informations (1) est située sur le panneau de commande (4) dans la cabine (8) du bus (3).
PCT/RU2008/000697 2007-11-15 2008-11-07 Dispositif de publicité extérieure mobile (et variantes) WO2009064219A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2007142293 2007-11-15
RU2007142293 2007-11-15

Publications (2)

Publication Number Publication Date
WO2009064219A2 true WO2009064219A2 (fr) 2009-05-22
WO2009064219A3 WO2009064219A3 (fr) 2009-07-23

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
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Country Status (1)

Country Link
WO (1) WO2009064219A2 (fr)

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2474722A (en) * 2008-06-19 2011-04-27 Martin Anthony Mckenzie Opaque, translucent and transparent vehicle panels using LEDs
GB2475594A (en) * 2009-11-18 2011-05-25 Martin Anthony Mckenzie Advertising signs and other articles using LEDS, OLEDs and PLEDs
CN102190008A (zh) * 2011-05-13 2011-09-21 广州国联通信有限公司 列车led动态指示屏
FR3002206A1 (fr) * 2013-02-19 2014-08-22 Airbus Operations Sas Procede et dispositif pour afficher a l'aide d'au moins un film electronique une image dynamique sur un engin mobile, en particulier un aeronef.
WO2014174211A1 (fr) * 2013-04-26 2014-10-30 Aircelle Dispositif pour l'affichage d'un message lumineux sur le carénage d'un aéronef
CN105118429A (zh) * 2015-08-21 2015-12-02 武汉工程大学 一种点阵屏显示控制系统
US9761157B2 (en) 2013-03-16 2017-09-12 Adti Media Llc Customized sectional sign assembly kit and method of using kit for construction and installation of same
US9852666B2 (en) 2013-03-16 2017-12-26 Adti Media Llc Full height sectional sign assembly and installation kit and method of using same
US10210778B2 (en) 2013-03-16 2019-02-19 Adti Media Llc Sign construction with sectional sign assemblies and installation kit and method of using same
US11491911B1 (en) 2019-06-19 2022-11-08 Fowler Technologies, LLC Client ID screen device for communicating validation messages between a vehicle and a pedestrian

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003122266A (ja) * 2001-10-10 2003-04-25 Toppan Printing Co Ltd ぺーパー状電子ディスプレイ及びこれを用いた情報提供方法、並びに情報提供システム
DE10217633A1 (de) * 2002-04-19 2003-11-06 Siemens Ag Beleuchtungseinrichtung
WO2005025275A1 (fr) * 2003-08-28 2005-03-17 Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. Elements lumineux sur la carrosserie d'un vehicule
KR20070091507A (ko) * 2006-03-06 2007-09-11 조연상 광고가 가능한 택시등
RU2308770C2 (ru) * 2005-08-25 2007-10-20 Общество с ограниченной ответственностью "Группа Автолайн" Информационная система на автомобилях такси

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003122266A (ja) * 2001-10-10 2003-04-25 Toppan Printing Co Ltd ぺーパー状電子ディスプレイ及びこれを用いた情報提供方法、並びに情報提供システム
DE10217633A1 (de) * 2002-04-19 2003-11-06 Siemens Ag Beleuchtungseinrichtung
WO2005025275A1 (fr) * 2003-08-28 2005-03-17 Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. Elements lumineux sur la carrosserie d'un vehicule
RU2308770C2 (ru) * 2005-08-25 2007-10-20 Общество с ограниченной ответственностью "Группа Автолайн" Информационная система на автомобилях такси
KR20070091507A (ko) * 2006-03-06 2007-09-11 조연상 광고가 가능한 택시등

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2474722A (en) * 2008-06-19 2011-04-27 Martin Anthony Mckenzie Opaque, translucent and transparent vehicle panels using LEDs
GB2475594A (en) * 2009-11-18 2011-05-25 Martin Anthony Mckenzie Advertising signs and other articles using LEDS, OLEDs and PLEDs
CN102190008A (zh) * 2011-05-13 2011-09-21 广州国联通信有限公司 列车led动态指示屏
FR3002206A1 (fr) * 2013-02-19 2014-08-22 Airbus Operations Sas Procede et dispositif pour afficher a l'aide d'au moins un film electronique une image dynamique sur un engin mobile, en particulier un aeronef.
US9761157B2 (en) 2013-03-16 2017-09-12 Adti Media Llc Customized sectional sign assembly kit and method of using kit for construction and installation of same
US9852666B2 (en) 2013-03-16 2017-12-26 Adti Media Llc Full height sectional sign assembly and installation kit and method of using same
US10210778B2 (en) 2013-03-16 2019-02-19 Adti Media Llc Sign construction with sectional sign assemblies and installation kit and method of using same
WO2014174211A1 (fr) * 2013-04-26 2014-10-30 Aircelle Dispositif pour l'affichage d'un message lumineux sur le carénage d'un aéronef
FR3005193A1 (fr) * 2013-04-26 2014-10-31 Aircelle Sa Dispositif pour l'affichage d'un message lumineux sur le carenage d'un aeronef
CN105118429A (zh) * 2015-08-21 2015-12-02 武汉工程大学 一种点阵屏显示控制系统
US11491911B1 (en) 2019-06-19 2022-11-08 Fowler Technologies, LLC Client ID screen device for communicating validation messages between a vehicle and a pedestrian

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