WO2009018717A1 - Procédé et système d'utilisation d'une carte de membre électronique basée sur des informations de téléphone mobile - Google Patents

Procédé et système d'utilisation d'une carte de membre électronique basée sur des informations de téléphone mobile Download PDF

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Publication number
WO2009018717A1
WO2009018717A1 PCT/CN2008/001363 CN2008001363W WO2009018717A1 WO 2009018717 A1 WO2009018717 A1 WO 2009018717A1 CN 2008001363 W CN2008001363 W CN 2008001363W WO 2009018717 A1 WO2009018717 A1 WO 2009018717A1
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WIPO (PCT)
Prior art keywords
mobile phone
user
merchant
message
management platform
Prior art date
Application number
PCT/CN2008/001363
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English (en)
Chinese (zh)
Inventor
Xianle Ni
Original Assignee
Netqin Mobile (Beijing) Technology Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Netqin Mobile (Beijing) Technology Co., Ltd. filed Critical Netqin Mobile (Beijing) Technology Co., Ltd.
Publication of WO2009018717A1 publication Critical patent/WO2009018717A1/fr

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method and system for implementing a new function of a mobile communication terminal, and more particularly to a method and system for using an electronic score membership card based on a mobile phone message, belonging to a mobile communication and data recognition, electronic recording application technology field. Background technique
  • the object of the present invention is to provide a method and system for using an electronic score membership card based on a mobile phone message, which can realize the electronicization of the membership card, so as to facilitate the merchant to promote the membership card and solve the membership card for the user. Carrying and management issues can also eliminate the need for users to carry multiple paper membership cards at the same time.
  • the present invention can also be implemented Another form of membership card, a paper coupon and a rewind function, can be used for one card.
  • the present invention provides a method for using an electronic score membership card based on a mobile phone message, which is characterized in that: a merchant mobile phone, a user mobile phone, and a management platform use a mobile phone message including a short message, a multimedia message, and an email to perform information interaction.
  • the merchant mobile phone and the user mobile phone are respectively installed with corresponding electronic credit card customization software, and then automatically write a message and send a message by clicking the corresponding menu/button of the customized software, or the merchant and the user respectively use the corresponding electronic device respectively.
  • the mobile phone of the credit card customization software manually writes a message and sends a message; and in the process of information interaction, there is a function of retransmission without confirmation: as long as the sender does not receive the confirmation reply from the receiver, it is considered that the transmission has not been performed. Successfully, the message is resent immediately until the recipient's confirmation is received; the method includes the following steps:
  • Points conversion Allow users to convert the points of different merchants, that is, when the user is in the first merchant's consumption settlement, if the user's mobile phone does not have the first merchant's points or points, but has a second merchant For a certain number of points, the user's mobile phone can convert the points of the second merchant into the corresponding points of the first merchant through the set conversion rules, thereby enjoying the discount of the first merchant;
  • the merchant mobile phone can check the status of its membership card, credit consumption, promotion and promotion at any time; the user's mobile phone can check the consumption details of its electronic membership card at any time: including all card numbers, The scores and consumption history of each card',
  • All members can send comments to specific groups, or browse groups via mobile messaging, mobile phone access to WAP/WEB, computer access to WEB, or other means based on the management platform.
  • the comments in the communication are communicated, including expressing opinions and opinions on a product/service, or searching for information of interest.
  • the communication is based on a group, and all members are in accordance with the setting category by the management platform.
  • the set categories include: "the same category of merchants", "the same business”, "the same category of members of the same business” and "same territory", each member can belong to one or more Groups.
  • the invention is a method and a system for using an electronic score membership card based on a mobile phone message, and the promotion application of the invention can bring a win-win situation to the merchant, the user and the telecommunication service operator.
  • the benefits for merchants are: Just one mobile phone that can send and receive messages can quickly promote their membership cards on the management platform, carry out card issuance promotions and publish promotional goods / services, and do not need to build their own membership card management
  • the system greatly saves operating costs. Moreover, it is very convenient to use and promote, just operate the relevant software on the mobile phone / or write a mobile phone message.
  • the benefits for the average consumer user are: No need to carry the original paper membership card with you, as long as the mobile phone is portable, it is very convenient and flexible to use: just send a message to redeem and convert points, and you can easily transfer different merchants.
  • the points are converted to each other, and the promotion information that is of interest to them can be obtained through the system, and the user can control whether to receive the promotion information or not, and avoid spam; and can conveniently communicate and communicate with members having common interests.
  • FIG. 1 is a block diagram showing the structure of a network system for implementing a method for using an electronic score membership card based on a mobile phone message.
  • FIG. 2 is a schematic structural diagram of a management platform software module in the network system of the present invention.
  • Fig. 3 is a block diagram showing the main operation steps of the method for using the electronic score membership card based on the mobile phone message of the present invention.
  • Figure 4 (A) and (B) are flow charts of the registration of the merchant mobile phone and the user mobile phone to the management platform, respectively.
  • FIG. 5 is a flow chart of the merchant of the present invention issuing a membership card to a designated user.
  • Figure 6 is a flow chart of the user of the present invention requesting the consumption of membership card credits.
  • Figure 7 is a flow chart of the merchant of the present invention upgrading a membership card or adding points to a user.
  • Figure 8 is a flow chart of the user of the present invention converting different points.
  • Figure 9 is a flow chart of the merchant promotion membership card of the present invention.
  • Figure 10 is a flow chart of a merchant posting promotional information.
  • Figure 11 (A), (B) are flow charts of the merchant's mobile phone querying the membership card and the credit status and the user's mobile phone querying each membership card and its points, respectively.
  • a network system for implementing a method for using an electronic score membership card based on a mobile phone message of the present invention includes: a mobile communication network, a wireless communication base station, an electronic score membership card customization software and a merchant respectively provided with a user version.
  • the user's mobile phone and merchant mobile phone of the version of the electronic point membership card customization software, and the electronic membership card management platform ie the server that undertakes the electronic membership card management function); wherein the user version of the electronic point membership card customization software and the merchant version of the electronic score member
  • the card customization software is installed in the corresponding mobile phone in advance, and is used to realize the function of sending, receiving and processing corresponding messages of the electronic credit membership card; the management platform is used for the electronic credit membership card from the user mobile phone and/or the merchant mobile phone.
  • the management platform has the following four software function modules (see figure)
  • a user information management module for managing user mobile phone information and its corresponding membership card information
  • a merchant information management module for managing merchant mobile phone information
  • a group communication module for providing members with an exchange platform
  • An external interface module that processes the sending and receiving of messages, forwards the received messages to the corresponding software module for processing, and sends messages for each module.
  • the identifier of the electronic credit membership card of the present invention includes at least four types of information: a merchant account for issuing a card, a category of a card indicating a membership card level, a number and a letter string uniquely identifying each member, and a number indicating that the member is available for consumption.
  • a merchant account for issuing a card for issuing a card
  • a category of a card indicating a membership card level
  • a number and a letter string uniquely identifying each member a number and a letter string uniquely identifying each member
  • a number indicating that the member is available for consumption The "integration" share of points.
  • the invention is a method for using an electronic score membership card based on a mobile phone message, which is a message interaction between a merchant mobile phone, a user mobile phone and a management platform by using a mobile phone message including a short message, a multimedia message and an email, wherein the merchant mobile phone and the user mobile phone Each of them is equipped with a corresponding electronic point membership card customization software, and then automatically writes a message and sends a message by clicking the corresponding menu/button of the customized software, or the merchant and the user separately use the mobile phone that does not have the corresponding electronic point membership card customization software.
  • the mobile phone message is automatically encrypted and decrypted by the corresponding electronic credit card customization software using the encryption and decryption algorithm for the uplink and downlink messages of the merchant mobile phone/user mobile phone: After the encrypted mobile phone message is sent and received The mobile phone message is decrypted and viewed to improve the security of the operation.
  • the related messages may not be encrypted, or only some mobile phone messages involving account numbers, card numbers, or other privacy may be encrypted to improve message processing efficiency.
  • Points conversion Allow users to convert the points of different merchants, that is, when the user is in the first merchant's consumption settlement, if the user's mobile phone does not have the first merchant's points or points, but has a second merchant For a certain number of points, the user's mobile phone can convert the second merchant's points into the first through the set conversion rules (for example, the first merchant's 1 credit can be redeemed for the first merchant's 2 points) The corresponding points of the merchants, so as to enjoy the first merchant's offer.
  • the merchant mobile phone can check the status of its membership card, credit consumption, promotion and promotion at any time; the user's mobile phone can check the consumption details of its electronic membership card at any time: including all card numbers, The score and consumption history of each card;
  • All members can send comments to specific groups, or browse groups via mobile messaging, mobile phone access to WAP/WEB, computer access to WEB, or other means based on the management platform. Communicate in the comments, including expressing opinions and opinions on a product/service, or searching for information of interest; communication between such users is based on groups, and all members are set by the management platform.
  • the classification is divided into several groups, and the selected categories include: "same business of the same category", “same business of the same business”, "members of the same category belonging to the same merchant” and “same territory", each member may belong to one Or belong to multiple groups at the same time.
  • Steps (5) ⁇ (8) may select only one or more of these operations, and there is no chronological order requirement.
  • the initialization preparation step (1) of the method of the present invention includes the following specific operations:
  • Step 11 The merchant A submits the original business license directly to the management platform, submits the business license scan by WEB, or other prescribed channels, and the management platform verifies the qualification and identity of the merchant A.
  • Step 12 The management platform assigns a unique account to the merchant A to identify the merchant A, and set an access password corresponding to the association.
  • Step 13 The merchant A logs in to the management platform through the WEB or the WAP, and associates the account with one or more mobile phone numbers. If multiple mobile phone numbers are associated with each other, the mobile phone number is assigned to the store manager according to the actual situation. , clerk or chief store manager, branch manager, clerk and other different roles, and assign a unique identifier within the merchant to identify their respective roles and attach existing permissions. Operation, including querying the history operation of all clerk, promoting the electronic membership card, setting the operation authority of the clerk, adding/deleting the clerk's mobile phone, etc.
  • the privilege of the chief store manager's mobile phone includes: In addition to the rights of the above-mentioned store manager's mobile phone, it also includes: Add/Remove Branch store mobile phone, view the membership card issue/consumption status of each branch.
  • the user registration process is relatively simple, with only two operations:
  • Step 141 The mobile phone of user B sends a mobile phone message to the management platform for registration.
  • Step 142 After the management platform processes, generate a character string uniquely identifying each member as the mobile phone account of the user B, and send the mobile phone to the user B.
  • the merchant card issuance step (2) of the method of the present invention includes the following specific operations:
  • Step 21 The mobile phone of the merchant A sends a request to the management platform to issue a membership card to the user B.
  • the message conforms to the pre-agreed specifications, and includes the following information: the account number of the user B mobile phone, the type of the membership card, and the initial number of points.
  • Step 22 After receiving the request, the management platform first generates a new electronic membership card according to the account of the merchant A and the member card category requested by the management platform, and assigns the corresponding initial credit, and then searches the system for the account of the user B mobile phone. , add this new one to the user B phone The electronic membership card, then finds the corresponding mobile phone number according to the account of the user B mobile phone, and sends a notification message to the user B mobile phone that the membership card is successfully issued.
  • Step 23 The management platform sends a confirmation to the merchant A's mobile phone that the membership card is successfully issued.
  • the user consumption step (3) of the method of the present invention includes the following specific operations:
  • Step 31 The user sends a message requesting the credit on the loyalty card of the merchant to the management platform, the message conforms to the pre-agreed specifications, and includes the following information: the account of the user B mobile phone (optional), the electronic loyalty card Card number, pre-consumed points, merchant A's mobile operator code Al.
  • Step 32 The management platform verifies whether the request of the user B mobile phone is legal, including verifying whether the user B mobile phone account information carried in the message is legal, whether the account has the electronic membership card of the merchant A, and whether the electronic membership card has sufficient credits. If the above verification is all passed, a request message is sent, requesting the user B mobile phone to confirm the consumption again.
  • Step 33 After receiving the confirmation message of the user B mobile phone, the management platform deducts the corresponding credit of the user B mobile phone, and sends a consumption confirmation message to the user B mobile phone.
  • Step 34 The management platform sends a consumption notification message to the operator A1 of the merchant A, and the mobile phone operator A1 of the merchant A receives the consumption message, and performs corresponding reduction/privilege processing for the settlement of the user B.
  • step 32 the user B mobile phone is required to confirm that the consumption operation is optional, and the operation sequence of steps 33 and 34 may be interactive.
  • step (4) of upgrading the membership card level of the present invention includes the following specific operations:
  • Step 41 The mobile phone of the merchant A sends a message to the management platform to upgrade the user B membership card level or request to increase the user B mobile phone credit.
  • the message conforms to the pre-agreed specifications, and includes the following information: the mobile phone account of the user B, the upgraded card The category or the number of points added.
  • Step 42 After receiving the request message, the management platform first searches the system for the account of the user B mobile phone, upgrades the user B mobile phone to the category of the card requested by the merchant A, or increases the requested number of credits for the user B mobile phone, and then Find the mobile phone number corresponding to the user according to the account of the user B mobile phone, and send the user card to the user B mobile phone to successfully upgrade the credit card or successfully increase the score. Notification message.
  • Step 43 The management platform sends a confirmation message to the mobile phone of the business image A that the user B membership card is successfully upgraded or the credit is successfully presented.
  • the steps of user credit conversion in the present invention (5) include the following specific operations:
  • Step 51 The mobile phone of the user B sends a message requesting the conversion of the credit to the management platform, where the message includes: the mobile phone account number of the user B, the member card number requested to be exchanged, the member card number requested to be exchanged, and the number of points requested to be exchanged.
  • Step 52 The management platform processes the conversion request of the user B mobile phone, and sends the expected result of the current conversion to the user B mobile phone, and asks the user B whether to confirm the conversion operation; if the user B requests to exchange the membership card
  • the following two processing strategies can be adopted: First, convert all of them, and inform the user B mobile phone of the converted number of points; second, do not convert, tell the user that the B mobile phone balance is insufficient, convert Failed and ended the operation.
  • Step 53 The user B mobile phone sends a confirmation message to the management platform, and confirms that the conversion operation is performed;
  • Step 54 The management platform processes the conversion, performs point redemption according to a preset conversion rule, and sends a text message to the user B mobile phone by sending a final conversion result.
  • steps 52 and 53 are an alternative confirmation operation procedure added to enhance the security of the transaction.
  • the steps of the merchant of the present invention to promote the membership card (6) include the following specific operations:
  • Step 611 The mobile phone of the merchant A sends a message requesting the promotion of the membership card to the management platform, and the message includes the following information: the number of the membership cards that are desired to be promoted, the number of the membership card and the number of points, and the conditions of the target user who want to promote; wherein the target user The condition is: the user B's mobile phone selects to open the subscription merchant promotion information, and the user B's consumption history reaches the set total consumption degree;
  • Step 612 The management platform processes the request message, finds the target users that meet the conditions, and sends a mobile phone message to the user mobile phones to notify the promotion message;
  • Step 613 After receiving the promotion message, the mobile phone of the qualified user B returns a request message for applying for the membership card; Step 614: The management platform reviews the request of the user B's mobile phone, and sends a confirmation message to the mobile phone of the user B. At the same time, the management platform sends a membership card issuance report to the mobile phone of the merchant A, and the report may be sent periodically, or by the merchant A. Specify the sending time.
  • the step (6) of promoting the goods/services by the merchant of the present invention includes the following specific operation contents:
  • Step 621 The mobile phone of the merchant A sends a message of the promotional item/service to the management platform, and the message includes the following information: the account of the merchant A, the information of the promotional item/service, and the condition of the promotion target member; wherein the condition of the promotion target member is :
  • the user's mobile phone chooses to open the subscription promotion information, the membership card category of the promotion member (platinum, diamond, etc.), and the consumption history of the user reaches the set total consumption level (for example, the total consumption amount in a year is greater than a certain amount, etc.) ;
  • Step 622 The management platform processes the request message, searches for the qualified target members, and sends a mobile phone message to the user mobile phones to notify the promotion message.
  • the steps (7) of the merchant/user inspecting the membership card of the present invention include the following specific operations:
  • Steps 711/721 the mobile phone of the merchant A/the mobile phone of the user B respectively send a message requesting inquiry to the management platform, and the message includes the following information: ⁇
  • the membership card number one, multiple, or all
  • Step 712/722 the management platform processes the query request, and sends the query result to the mobile phone of the merchant A/user B through the mobile phone message.
  • the steps (8) of communication between member users in the method of the present invention include the following specific operations:
  • Step 81 The mobile phone of user B sends a message requesting to join a group to the management platform, and the message includes the following information: an account of the mobile phone of the user B, requesting to join the identity of the group.
  • Step 82 The management platform performs related processing, adds the mobile phone of the user B to the group that the user mobile phone requests to join, and then sends a confirmation message to the mobile phone of the user B.
  • Step 83 The user B communicates and communicates in the group by using a mobile phone in various ways.

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Abstract

L'invention concerne un procédé et un système d'utilisation d'une carte de membre électronique basée sur des informations de téléphone mobile. Le téléphone mobile du vendeur grâce auquel est installé le logiciel de personnalisation de la carte de membre électronique correspondante, le téléphone mobile de l'utilisateur et la plateforme de gestion interagissent par échange d'informations au moyen de messages de téléphone mobile, en appuyant sur le menu/bouton du logiciel de personnalisation du téléphone mobile pour écrire et envoyer le message automatiquement, le téléphone mobile commun étant également utilisé pour écrire et envoyer le message manuellement. Le logiciel de personnalisation peut exécuter automatiquement les processus de chiffrement/déchiffrement et de retransfert pour les informations du téléphone mobile afin d'améliorer la sécurité d'exploitation et la fiabilité du travail. Les étapes d'exploitation principales comprennent: (1) l'initialisation du registre, (2) la mise à disposition de la carte par le vendeur, (3) la consommation de l'utilisateur, (4) l'ajout des points de l'utilisateur ou la mise à niveau de la carte de membre, (5) la transformation des points, (6) la génération d'informations de promotions de vente ou d'extension de l'adhésion par le vendeur, (7) la demande du vendeur/utilisateur, et (8) l'interconnexion des membres.
PCT/CN2008/001363 2007-08-03 2008-07-24 Procédé et système d'utilisation d'une carte de membre électronique basée sur des informations de téléphone mobile WO2009018717A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200710119936.6 2007-08-03
CNA2007101199366A CN101105848A (zh) 2007-08-03 2007-08-03 基于手机消息的电子积分会员卡的使用方法及系统

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WO2009018717A1 true WO2009018717A1 (fr) 2009-02-12

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