WO2008154541A1 - Authentification de produit - Google Patents

Authentification de produit Download PDF

Info

Publication number
WO2008154541A1
WO2008154541A1 PCT/US2008/066434 US2008066434W WO2008154541A1 WO 2008154541 A1 WO2008154541 A1 WO 2008154541A1 US 2008066434 W US2008066434 W US 2008066434W WO 2008154541 A1 WO2008154541 A1 WO 2008154541A1
Authority
WO
WIPO (PCT)
Prior art keywords
image
range
product
viewing angles
channel
Prior art date
Application number
PCT/US2008/066434
Other languages
English (en)
Inventor
Iii Joseph B. Schutte
Original Assignee
Affyrmx, Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Affyrmx, Llc filed Critical Affyrmx, Llc
Publication of WO2008154541A1 publication Critical patent/WO2008154541A1/fr

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D25/00—Information-bearing cards or sheet-like structures characterised by identification or security features; Manufacture thereof
    • B42D25/30—Identification or security features, e.g. for preventing forgery
    • B42D25/328—Diffraction gratings; Holograms
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D25/00—Information-bearing cards or sheet-like structures characterised by identification or security features; Manufacture thereof
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D25/00—Information-bearing cards or sheet-like structures characterised by identification or security features; Manufacture thereof
    • B42D25/20—Information-bearing cards or sheet-like structures characterised by identification or security features; Manufacture thereof characterised by a particular use or purpose
    • B42D25/29—Securities; Bank notes

Definitions

  • Counterfeiting generally refers to the imitation of consumer products, for example, with the intent to deceptively represent its content or origins.
  • Consumer products that have been targets of counterfeiting include clothing, software, pharmaceuticals, watches, apparel and accessories and media products, such as compact discs, videotapes, digital video discs and computer software.
  • Counterfeiting can have negative effects on society including, for example, causing legitimate businesses to lose money, good will and considerable investments of time and effort in building their legitimate businesses.
  • a product authenticator includes a substrate adapted to be associated with a product.
  • a mark on the substrate includes an intaglio print including a primary image visible from a first range of viewing angles and a latent image visible from a second range of viewing angles different than the first range of viewing angles, and a multi-channel hologram, with a first channel image visible from the first range of viewing angles and a second channel image visible from the second range of viewing angles.
  • the latent image and the second channel image are related to one another so as to provide, when viewed together from within the second range of viewing angles, an indication of authentication.
  • the latent image and the second channel image are at least partially hidden from view within the first range of viewing angles.
  • the primary image of the intaglio print and the first channel image of the second portion are at least partially hidden from view within the second range of viewing angles.
  • the first range of viewing angles is from about normal to the substrate to about 50° off normal to the substrate
  • the second range of viewing angles is from about 50° to 70° from normal to the substrate.
  • the latent image and the second channel image are substantially similar to one another, when viewed from within the second range of viewing angles.
  • the primary image and the first channel image reveal a graphic pattern when viewed from within the first range of viewing angles and the graphic pattern is different than the intaglio latent image and the second channel image.
  • the intaglio print and the hologram share a common boundary.
  • there is an instructions associated with the product authenticator that, in order to authenticate the associated product, a viewer can view the product authenticator from within the second range of viewing angles to reveal the intaglio latent image and the second channel image that are related to one another.
  • the substrate is a label for the product, part of the product itself, part of a package for the product or a hangtag.
  • the indication of authentication is an indication of the product's authentication.
  • the latent image and the second channel image typically are at least partially hidden from visibility within the first range of viewing angles.
  • the method includes creating the primary image and the first channel image to be at least partially hidden from visibility within the second range of viewing angles. Creating the mark may be done in some embodiments in such a manner that the primary image and the first channel image together reveal a graphic pattern when viewed from within the first range of viewing angles, and wherein the graphic pattern is different than the latent image and the second channel image.
  • a method of facilitating product authentication includes creating a first image in association with the product using a first technique; and creating a second image in association with the product using a second technique that is different than the first technique, wherein the second image is visually related to the first image. At least one of either the first or second image is viewable only when viewed from a limited range of angles relative to its image plane.
  • the first image is substantially similar to or substantially complementary to the second image.
  • one of either the first technique or the second technique is intaglio printing and the other technique is holographic printing.
  • the image created using intaglio printing can include a latent image.
  • the image created using holographic printing can include a second channel image. Creating the first image and the second image can be on the product itself, on packaging for the product or on a label for the product. If one a label, then the method can include applying the label to either the product or to packaging for the product.
  • Certain embodiments include providing instructions to a consumer to authenticate the product by viewing the first and second images from an angle.
  • FIG. 2 is a side view of a product authenticator and a viewer.
  • FIG. 3 is a front view of a product authenticator.
  • FIG. 5 shows a progression of process that includes manufacturing a product authenticator and associating it to a product.
  • the illustrated product authenticator 100 were coupled to a product, a consumer at the point of sale, would likely be able to recognize that the alternating appearance, depending on angle of view, of the graphic pattern (FIG. IA) and the related images 112, 116 (FIG. IB), provide an indication that the associated product is authentic. This may be because the consumer would likely recognize that the product authenticator is complex and that a counterfeiter would likely not go through the trouble of trying to duplicate it.
  • the resulting authenticator 500 is associated with a product.
  • this association is manifested by securing the product authenticator to the product's package 570. This may be done by using, for example, an adhesive material or by using any other known technique for adhering a substrate to a surface.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Credit Cards Or The Like (AREA)
  • Printing Methods (AREA)

Abstract

Un authentificateur de produit comprend un substrat adapté pour être associé à un produit. Une marque se situe sur le substrat et comprend une impression d'héliogravure et un hologramme multi-canal. L'impression d'héliogravure a une image primaire visible à partir d'une première gamme d'angles de visualisation et une image latente visible à partir d'une seconde gamme d'angles de visualisation différente de la première gamme d'angles de visualisation. L'hologramme multi-canal a une première image de canal visible à partir de la première gamme d'angles de visualisation et une seconde image de canal visible à partir de la seconde gamme d'angles de visualisation. L'image latente et la seconde image de canal sont liées l'une à l'autre de façon à fournir, lorsqu'elles sont vues ensemble à partir de l'intérieur de la seconde gamme d'angles de visualisation, une indication d'authentification.
PCT/US2008/066434 2007-06-11 2008-06-10 Authentification de produit WO2008154541A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US93424207P 2007-06-11 2007-06-11
US60/934,242 2007-06-11

Publications (1)

Publication Number Publication Date
WO2008154541A1 true WO2008154541A1 (fr) 2008-12-18

Family

ID=40130190

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/066434 WO2008154541A1 (fr) 2007-06-11 2008-06-10 Authentification de produit

Country Status (1)

Country Link
WO (1) WO2008154541A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2967089A1 (fr) * 2010-11-10 2012-05-11 Oberthur Technologies Composant de securite optiquement variable pour un document-valeur
WO2014124374A1 (fr) * 2013-02-08 2014-08-14 Graphic Security Systems Corporation Images latentes à ombre multiple

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4832445A (en) * 1986-05-16 1989-05-23 American Bank Note Holographics, Inc. Security diffraction devices difficult to exactly duplicate
US5447335A (en) * 1990-11-22 1995-09-05 Thomas De La Rue Limited Security device and authenticatable item
US6337752B1 (en) * 1989-09-28 2002-01-08 GAO Gesellschaft für Automation und Organisation mbH Data carrier having an optically variable element and methods for producing it
US20030231785A1 (en) * 1993-11-18 2003-12-18 Rhoads Geoffrey B. Watermark embedder and reader
US6765704B2 (en) * 2000-07-03 2004-07-20 Optaglio Limited Optical device
US6859534B1 (en) * 1995-11-29 2005-02-22 Alfred Alasia Digital anti-counterfeiting software method and apparatus
US20050128525A1 (en) * 2002-03-27 2005-06-16 Schutte Iii Joseph B. Combined flexographic and intaglio printing press and operating system therefor

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4832445A (en) * 1986-05-16 1989-05-23 American Bank Note Holographics, Inc. Security diffraction devices difficult to exactly duplicate
US6337752B1 (en) * 1989-09-28 2002-01-08 GAO Gesellschaft für Automation und Organisation mbH Data carrier having an optically variable element and methods for producing it
US5447335A (en) * 1990-11-22 1995-09-05 Thomas De La Rue Limited Security device and authenticatable item
US20030231785A1 (en) * 1993-11-18 2003-12-18 Rhoads Geoffrey B. Watermark embedder and reader
US6859534B1 (en) * 1995-11-29 2005-02-22 Alfred Alasia Digital anti-counterfeiting software method and apparatus
US6765704B2 (en) * 2000-07-03 2004-07-20 Optaglio Limited Optical device
US20050128525A1 (en) * 2002-03-27 2005-06-16 Schutte Iii Joseph B. Combined flexographic and intaglio printing press and operating system therefor

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2967089A1 (fr) * 2010-11-10 2012-05-11 Oberthur Technologies Composant de securite optiquement variable pour un document-valeur
WO2012062871A1 (fr) 2010-11-10 2012-05-18 Oberthur Technologies Dispositif de securite optiquement variable pour un document-valeur
CN102463768A (zh) * 2010-11-10 2012-05-23 欧贝特科技公司 用于有价文件的光学上可变的安全组件
AU2011328044B2 (en) * 2010-11-10 2015-12-24 Oberthur Fiduciaire Sas Optically variable security device for a valuable document
RU2586812C2 (ru) * 2010-11-10 2016-06-10 Обертур Фидюсьер Сас Защитное устройство с изменяемыми оптическими свойствами для ценных бумаг
WO2014124374A1 (fr) * 2013-02-08 2014-08-14 Graphic Security Systems Corporation Images latentes à ombre multiple

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