WO2008119280A1 - Système et procédé de communication de données en ligne, et client et serveur - Google Patents

Système et procédé de communication de données en ligne, et client et serveur Download PDF

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Publication number
WO2008119280A1
WO2008119280A1 PCT/CN2008/070428 CN2008070428W WO2008119280A1 WO 2008119280 A1 WO2008119280 A1 WO 2008119280A1 CN 2008070428 W CN2008070428 W CN 2008070428W WO 2008119280 A1 WO2008119280 A1 WO 2008119280A1
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WO
WIPO (PCT)
Prior art keywords
client
user
keyword
server
information
Prior art date
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PCT/CN2008/070428
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English (en)
Chinese (zh)
Inventor
Shao Li
Original Assignee
Tencent Technology (Shenzhen) Company Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Tencent Technology (Shenzhen) Company Limited filed Critical Tencent Technology (Shenzhen) Company Limited
Publication of WO2008119280A1 publication Critical patent/WO2008119280A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the field of communications, and in particular, to an online information interaction system, method, and client and server. Background of the invention
  • the embodiment of the invention provides an online information interaction system and method, and a client and a server, which can better protect the privacy of the user.
  • a first subsystem configured on the client, for extracting and analyzing the message content of the user, and obtaining keywords of the content of the user message;
  • the second subsystem is disposed on the server side and is configured to push information matching the keywords obtained by the first subsystem to the client.
  • the server pushes information matching the keyword to the client according to the keyword of the content of the user message obtained by the client.
  • the first module is configured to extract and analyze the message content of the user, and obtain keywords of the content of the user message.
  • a first module configured to perform information matching according to a keyword corresponding to a content of the user message from the client, to obtain a matching result
  • the second module is configured to push information corresponding to the matching result obtained by the first module.
  • the online information interaction system and method provided by the embodiment of the present invention, and the client and the server, by setting the tool for analyzing the content of the user message to the client, are no longer the entire user message content transmitted on the network, but only the key
  • the word message which reduces the record and violation of the server's communication privacy, can better protect the user's privacy; and completes the parsing on the client, which reduces the communication pressure and analysis and processing pressure of the server, as well as the communication pressure of the client.
  • FIG. 1 is a schematic structural diagram of an online information interaction system according to an embodiment of the present invention.
  • FIG. 2 is a schematic structural diagram of an online information interaction system according to Embodiment 2 of the present invention.
  • FIG. 3 is another schematic structural diagram of an online information interaction system according to Embodiment 2 of the present invention.
  • FIG. 4 is a schematic flow chart of a method for interacting online information according to Embodiment 3 of the present invention. Mode for carrying out the invention
  • FIG. 1 is a schematic structural diagram of an online information interaction system according to Embodiment 1 of the present invention.
  • the system includes a parsing subsystem and a management subsystem, and optionally includes a storage center, wherein the parsing subsystem is disposed on the client, the management subsystem, and the storage center are disposed on the server.
  • the parsing subsystem includes a parsing module for extracting and analyzing the user message content of the client, obtaining keywords, and transmitting the keywords to the management subsystem of the server.
  • the management subsystem is used to manage online information, including matching modules and push modules.
  • the matching module receives the keyword from the parsing module, performs matching of the information according to the keyword, and then sends the matching result to the pushing module in the form of an instruction.
  • the push module is configured to push corresponding information stored on the server according to the matching result of the matching module, where a push-to-point push module can be used.
  • the information managed and pushed by the management subsystem herein may be picture information, information in audio and video format, etc., and the content may be information about the product, and the most common application may be advertisement information.
  • the server side can store keyword information from the client parsing subsystem in the storage center.
  • the advantage of storing the keyword information from the client in the storage center is that the server side can statistically analyze the user's demand for a certain period of time by using the keyword information recorded in the storage center.
  • the parsing subsystem of this embodiment may further be provided with a transcoding module for converting keywords derived by the parsing module into specific codes, and transmitting the specific code to the server. This does not directly transmit keywords on the network, further avoiding leakage of user privacy and ensuring the privacy of users.
  • the code conversion module performs keyword conversion according to rules agreed with the server, and may use a common encryption algorithm or convert according to a corresponding table. These ones The rules can be preset by the communication carrier, stored on the server side, and implemented in closed management. This way the storage center stores the specific code from the client.
  • the management subsystem is correspondingly provided with a decoding module for restoring the specific code to the corresponding keyword.
  • the decoding module takes the specific code from the storage center and restores it to the corresponding keyword.
  • the decoding module directly receives the code from the transcoding module from the network and restores it to the corresponding keyword.
  • the parsing subsystem is located at the client, so that the client does not need to send the user content information to the management subsystem to avoid contact with the user privacy; in addition, since the parsing is completed on the client, the client only needs to go to the server.
  • the analyzed keywords are transmitted without transmitting the entire user content information, thereby reducing the communication pressure between the server and the client, and the cost of the operator.
  • FIG. 2 is a schematic diagram of an online information interaction system in Embodiment 2 of the present invention.
  • the syntax analysis subsystem includes a storage center in addition to the syntax analysis module and the code conversion module in the first embodiment, and functions and embodiments of the storage center.
  • the storage center in one is the same. In this way, after the client obtains the keyword, the client directly stores the keyword in the storage center.
  • the schematic diagram of the online information interaction system can also be as shown in Figure 3. At this time, although the storage center is located at the client, it is not located in the parsing subsystem.
  • FIG. 4 is a flowchart of a method for interacting online information according to Embodiment 3 of the present invention. As shown in FIG. 4, the flow of the online information interaction method is as follows:
  • Step 401 Analyze the message content of the user on the client to obtain a keyword.
  • two instant messaging users A and B perform a topic chat about "dinner", and the parsing subsystem built in the user client, after receiving the other party's information, extracts the message content for analysis and derives keywords.
  • the keywords are converted to specific code on the client and sent back to the management subsystem.
  • the specific code corresponding to “dinner” is “or”, thus avoiding the disclosure of user privacy.
  • Step 402 Perform information matching according to the obtained keywords.
  • the matching module in the management subsystem receives the analysis result of the parsing subsystem - the key words, and performs matching of the information according to the received keywords. If the received specific code is received, the code is first restored to the keyword, and then the information is matched.
  • Step 403 Push the corresponding information according to the obtained matching result.
  • the matching module activates the push module in the form of an instruction to push the relevant information stored on the server, such as the introduction of various restaurants, discount information, and the like.
  • Instant messaging users A or B can click on relevant information according to their preferences. According to the chat topic of the chat user, sending relevant information can avoid interference of irrelevant information and realize the interactive effect of the line information.
  • the above system and method can be based on an instant communication tool, that is, the user's message content is instant message content, and the client analyzes the user's instant message content to obtain keywords.
  • the above system and method can also be based on other message content, such as a user's mail message, or other text message, etc., which is not limited by the present invention.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Storage Device Security (AREA)

Abstract

L'invention concerne un système de communication de données en ligne, comprenant un premier ensemble sous-système dans le client, qui extrait et analyse les contenus de données de l'utilisateur, et obtient un mot-clé pour le contenu, et un seconde ensemble sous-système dans le serveur, qui renvoie au client des données correspondant au mot clé obtenu par le premier sous-système. L'invention concerne également un procédé de communication de données en ligne, ainsi qu'un client et un serveur. Ce procédé extrait et analyse les contenus de données de l'utilisateur dans le client et permet ainsi de réduire les craintes de l'utilisateur relatives à l'enregistrement et aux atteintes à la confidentialité des communications, et de protéger efficacement la sphère privée de l'utilisateur. En outre, l'analyse syntactique réalisée dans le client permet de réduire la charge de communication et d'analyse du serveur et la charge de communication du client. Il permet d'éviter l'interférence d'informations externe se rapportant à des informations associées transmises par les contenus de données de l'utilisateur.
PCT/CN2008/070428 2007-03-30 2008-03-06 Système et procédé de communication de données en ligne, et client et serveur WO2008119280A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200710073904.7 2007-03-30
CNB2007100739047A CN100556006C (zh) 2007-03-30 2007-03-30 基于即时通信工具的在线广告互动系统及方法

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WO2008119280A1 true WO2008119280A1 (fr) 2008-10-09

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WO (1) WO2008119280A1 (fr)

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CN100556006C (zh) * 2007-03-30 2009-10-28 腾讯科技（深圳）有限公司 基于即时通信工具的在线广告互动系统及方法
US8166104B2 (en) * 2009-03-19 2012-04-24 Microsoft Corporation Client-centered usage classification
CN102143439A (zh) * 2010-01-29 2011-08-03 郭春龙 个性化信息递送系统及方法
CN102404239B (zh) * 2010-09-08 2015-11-25 腾讯科技（深圳）有限公司 一种用于在微博中提供广播消息的方法和系统
CN102014080B (zh) * 2010-12-10 2016-05-11 中兴通讯股份有限公司 一种利用家庭网关进行即时通信的方法及家庭网关
CN102694662B (zh) * 2011-03-24 2016-08-03 腾讯科技（深圳）有限公司 网络服务推送系统和方法
KR101297142B1 (ko) * 2011-03-29 2013-08-21 김도형 커뮤니케이션 서비스 수행시에 클라이언트 단말기로 정보를 제공하는 시스템
CN102323933A (zh) * 2011-08-31 2012-01-18 张潇 一种面向即时通信的信息嵌入和交互系统及方法
CN104639420B (zh) * 2013-11-15 2019-06-07 腾讯科技（深圳）有限公司 即时通讯的信息处理方法和系统
CN103744968A (zh) * 2014-01-09 2014-04-23 小米科技有限责任公司 一种终端应用中的信息推送方法及装置
CN104022940A (zh) * 2014-04-16 2014-09-03 华为技术有限公司 基于即时通信的信息处理方法、装置及系统
CN105323143B (zh) * 2014-06-24 2021-01-15 腾讯科技（深圳）有限公司 基于即时通讯的网络信息推送方法、装置和系统
CN106708858A (zh) * 2015-11-13 2017-05-24 阿里巴巴集团控股有限公司 一种信息推荐方法及装置
WO2019000248A1 (fr) * 2017-06-27 2019-01-03 深圳市秀趣品牌文化传播有限公司 Procédé d'évaluation de l'efficacité de la publicité du commerce électronique
CN109993554A (zh) * 2017-12-29 2019-07-09 富泰华工业（深圳）有限公司 广告推送装置、广告推送方法及计算机存储介质
CN110417809A (zh) * 2019-08-09 2019-11-05 西藏宁算科技集团有限公司 一种基于实时分析的导航方法和系统
CN110647615A (zh) * 2019-09-11 2020-01-03 腾讯科技（深圳）有限公司 信息的推送方法和装置、存储介质及电子装置

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CN101072193A (zh) 2007-11-14

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