WO2008081664A1 - 広告配信システム、広告配信サーバ、広告配信方法、プログラム及び記録媒体 - Google Patents

広告配信システム、広告配信サーバ、広告配信方法、プログラム及び記録媒体 Download PDF

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Publication number
WO2008081664A1
WO2008081664A1 PCT/JP2007/072932 JP2007072932W WO2008081664A1 WO 2008081664 A1 WO2008081664 A1 WO 2008081664A1 JP 2007072932 W JP2007072932 W JP 2007072932W WO 2008081664 A1 WO2008081664 A1 WO 2008081664A1
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WIPO (PCT)
Prior art keywords
advertisement
video
advertisement distribution
program
viewing history
Prior art date
Application number
PCT/JP2007/072932
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English (en)
French (fr)
Inventor
Keiko Watanuki
Haruo Hinode
Masayuki Nakazawa
Ikuo Keshi
Yasushi Adachi
Tatsushi Aiba
Tomoaki Yamamoto
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Sharp Kabushiki Kaisha
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Application filed by Sharp Kabushiki Kaisha filed Critical Sharp Kabushiki Kaisha
Priority to JP2008552066A priority Critical patent/JP5143747B2/ja
Priority to EP07832654A priority patent/EP2116969A4/en
Priority to US12/518,558 priority patent/US20100030645A1/en
Priority to BRPI0720992-4A priority patent/BRPI0720992A2/pt
Publication of WO2008081664A1 publication Critical patent/WO2008081664A1/ja

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70Information retrieval; Database structures therefor; File system structures therefor of video data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25875Management of end-user data involving end-user authentication
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/4104Peripherals receiving signals from specially adapted client devices
    • H04N21/4126The peripheral being portable, e.g. PDAs or mobile phones
    • H04N21/41265The peripheral being portable, e.g. PDAs or mobile phones having a remote control device for bidirectional communication between the remote control device and client device
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815Electronic shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84Generation or processing of descriptive data, e.g. content descriptors
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309Transmission or handling of upstream communications
    • H04N7/17318Direct or substantially direct transmission and handling of requests

Abstract

 広告主が配信する広告に合わせて、最適な番組映像シーンを選択し、広告と共に配信することで、ユーザの購買意欲を高めることを可能にする、広告配信システム、広告配信サーバ、広告配信方法、プログラム及び記録媒体を提供する。サーバ3の広告用映像検索部15は、第1の端末装置1から受信した広告IDを基に、広告用映像DB9の検索を行ない、該広告IDに対応した映像IDを抽出し、視聴履歴検索部16に出力を行なう。視聴履歴検索部16は、ユーザの嗜好を反映した視聴履歴DB5に該映像IDが格納されているか検索を行ない、該当する映像IDがあれば、コンテンツ合成部8に出力し、コンテンツ合成部8は、第1の端末装置1に広告データと映像データを配信する。
PCT/JP2007/072932 2006-12-28 2007-11-28 広告配信システム、広告配信サーバ、広告配信方法、プログラム及び記録媒体 WO2008081664A1 (ja)

Priority Applications (4)

Application Number Priority Date Filing Date Title
JP2008552066A JP5143747B2 (ja) 2006-12-28 2007-11-28 広告配信システム、広告配信サーバ、広告配信方法、プログラム及び記録媒体
EP07832654A EP2116969A4 (en) 2006-12-28 2007-11-28 ADVERTISEMENT DISTRIBUTION SYSTEM, ADVERTISING DISTRIBUTION SERVER, ADVERTISEMENT DISTRIBUTION METHOD, PROGRAM, AND RECORDING MEDIUM
US12/518,558 US20100030645A1 (en) 2006-12-28 2007-11-28 Advertisement distributing system, advertising distributing server, advertisement distributing method, program and recording medium
BRPI0720992-4A BRPI0720992A2 (pt) 2006-12-28 2007-11-28 Sistema de distribuição de anúncio, servidor de distribuição de anúncio, método de distribuição de anúncio, programa e meio de gravação

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2006355529 2006-12-28
JP2006-355529 2006-12-28

Publications (1)

Publication Number Publication Date
WO2008081664A1 true WO2008081664A1 (ja) 2008-07-10

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Country Status (6)

Country Link
US (1) US20100030645A1 (ja)
EP (1) EP2116969A4 (ja)
JP (1) JP5143747B2 (ja)
CN (1) CN101573726A (ja)
BR (1) BRPI0720992A2 (ja)
WO (1) WO2008081664A1 (ja)

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Cited By (24)

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JP2010079768A (ja) * 2008-09-29 2010-04-08 Hitachi Ltd サイネージ管理サーバ。
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JP2014211902A (ja) * 2010-08-11 2014-11-13 ナイキ イノベイト シーブイ ユーザーインターフェイス内における情報のインテリジェントな表示の方法
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JP2014510458A (ja) * 2011-02-18 2014-04-24 アルカテル−ルーセント テレビジョンで放送される対話型マルチメディアコンテンツを管理する方法およびシステム
JP2013090107A (ja) * 2011-10-17 2013-05-13 Mapion Co Ltd 配信システム、配信方法及びコンピュータプログラム
CN104272705B (zh) * 2012-05-15 2018-06-19 瑞典爱立信有限公司 用于显示运营商通告的方法和装置
CN104272705A (zh) * 2012-05-15 2015-01-07 瑞典爱立信有限公司 用于显示运营商通告的方法和装置
JP2014238733A (ja) * 2013-06-07 2014-12-18 シャープ株式会社 コンテンツ作成装置、コンテンツ作成方法及びコンテンツ作成プログラム
JP2017188730A (ja) * 2016-04-01 2017-10-12 日本放送協会 情報提供システム、情報提供装置、提示端末及び視聴端末
WO2018025524A1 (ja) * 2016-08-02 2018-02-08 マクセル株式会社 録画装置、携帯端末装置及び録画制御方法
JP2020167645A (ja) * 2019-03-29 2020-10-08 株式会社ビデオリサーチ テレビ番組用広告の提供方法
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JP7162260B2 (ja) 2019-03-29 2022-10-28 株式会社ビデオリサーチ テレビ番組用広告の提供方法
CN110278466A (zh) * 2019-06-06 2019-09-24 浙江口碑网络技术有限公司 短视频广告的投放方法、装置及设备
CN110278466B (zh) * 2019-06-06 2021-08-06 浙江口碑网络技术有限公司 短视频广告的投放方法、装置及设备
JP2021060660A (ja) * 2019-10-03 2021-04-15 日本電気株式会社 資料生成装置、資料生成方法、プログラム
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JP2022177387A (ja) * 2021-05-18 2022-12-01 株式会社ビデオリサーチ 広告コンテンツ選定装置、及び広告コンテンツ選定方法
CN113393275A (zh) * 2021-06-21 2021-09-14 安徽西柚酷媒信息科技有限公司 一种基于voc车主大数据平台的智能媒介管理系统

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