WO2008014646A1 - Procédé et système de distribution de contenu interactif - Google Patents

Procédé et système de distribution de contenu interactif Download PDF

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Publication number
WO2008014646A1
WO2008014646A1 PCT/CN2006/003709 CN2006003709W WO2008014646A1 WO 2008014646 A1 WO2008014646 A1 WO 2008014646A1 CN 2006003709 W CN2006003709 W CN 2006003709W WO 2008014646 A1 WO2008014646 A1 WO 2008014646A1
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WO
WIPO (PCT)
Prior art keywords
interactive content
program
interactive
terminal
information
Prior art date
Application number
PCT/CN2006/003709
Other languages
English (en)
Chinese (zh)
Inventor
Jianghong Zhang
Yiqun Li
Xiaoyu Ren
Dichun Wang
Original Assignee
I-Vision Beijing Information Technology Ltd.
I-Vision Beijing Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by I-Vision Beijing Information Technology Ltd., I-Vision Beijing Inc. filed Critical I-Vision Beijing Information Technology Ltd.
Publication of WO2008014646A1 publication Critical patent/WO2008014646A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6175—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8166—Monomedia components thereof involving executable data, e.g. software
    • H04N21/8173—End-user applications, e.g. Web browser, game

Definitions

  • the present invention relates to digital broadcast systems, and more particularly to a method and system for accurately delivering interactive content in a mobile digital multimedia broadcast system.
  • Background Art First, a digital television broadcasting system will be introduced:
  • DTV Digital Television
  • Digital Television refers to a television system that uses digital technology to encode, compress, and process signals such as moving images and sounds, and to receive and play them after being stored or broadcast in real time.
  • digital TV is mainly divided into: terrestrial digital TV, cable digital TV (including fiber optic, coaxial and hybrid network of the two), satellite digital TV, microwave (MMDS, MUDS) digital TV and so on.
  • the digital television broadcasting network is a network for broadcasting digital television programs using digital television broadcasting technologies (for example, the European DVB standard).
  • digital television broadcasting heads can pass such as DVB-H, CMMB, DVB-C, DVB.
  • the main data broadcasting methods are: broadcasting data through the ESG data broadcasting channel, broadcasting data through the EPG's SI data broadcasting channel, and broadcasting data through an independent data broadcasting channel.
  • EPG/ESG Information refers to the identification and description of television networks, channels, programs and broadcast data in the current and future days in digital television broadcasting systems, including SID, EID, EIT and other identifiers. And its corresponding data.
  • the EID is an event identifier Event ID, which identifies a program that is played during a certain period of time in a set of programs.
  • the EIT table is an event information table that contains data related to events and programs, such as program title, start time, duration, short description of the program, program extension description, program classification, actors, directors, studios, awards, etc. Keywords and descriptions, etc.
  • Digital television broadcasting systems such as DVB- (:, DVB-S, DVB-T, etc. use the Electronic Program Guide (EPG) as a general term for such information
  • ESG Electronic Service Guide
  • Two-way backhaul network Two-way backhaul network:
  • the interaction of digital TV needs to be based on a two-way backhaul network.
  • the actual physical network includes, but is not limited to, Ethernet, a telephone line modem based network, HFC and cable modem based networks, wireless GPRS/GSM/CDMA/WiFi based networks, and the like.
  • Mobile two-way networks specifically refer to transmission channels for transmitting service information (such as SMS, MMS, WAP, GPRS, and IVR) on mobile wireless networks, such as China Mobile and China Unicom's mobile network.
  • Mobile digital multimedia broadcasting system The mobile digital multimedia broadcasting system involved in the method and system of the present invention includes: European digital television broadcasting system DVB-B DVB-T, DVB-S, China Mobile Digital Multimedia Broadcasting System CMMB, Korean terrestrial digital multimedia Broadcast T-DMB and digital audio broadcasting system DAB.
  • a typical terminal device includes: a mobile device such as a mobile phone, a notebook computer, or a PDA that can receive digital television broadcasting.
  • Such mobile devices can receive and play television programs from digital television broadcast networks and data information from ESG data broadcast channels in real time.
  • the terminal can request and acquire more interactive content by using two-way communication methods such as GPRS, short message and voice, and IP network.
  • Existing mobile digital multimedia broadcasting systems can achieve matching play of program and ESG data broadcast content, and the technology can determine which data is related to the data description and mark in the ESG data broadcast.
  • the terminal device Corresponding to the channel or program, the terminal device will use the data and tags to extract the broadcast data corresponding to the channel being watched and the program from the ESG data broadcast.
  • the data information in the ESG data broadcast is replaced with the relevant interactive content that needs to be matched with the program, so that the TV program and related interactive content can be simultaneously watched on the mobile phone.
  • Status of interactive content organization and distribution can achieve matching play of program and ESG data broadcast content, and the technology can determine which data is related to the data description and mark in the ESG data broadcast.
  • the terminal device will use the data and tags to extract the broadcast data corresponding to the channel being watched and the program from the ESG data broadcast.
  • the data information in the ESG data broadcast is replaced with the relevant interactive content that needs to be matched with the program, so that the TV program and related interactive content can be simultaneously watched on the
  • interactive content In existing interactive content distribution systems, interactive content generally exists in the form of web pages, such as Internet sites or WAP sites. Web pages are web files that are widely used in IP networks in accordance with W3C or other international specifications, such as html, wml, asp, jsp, php, etc. Among these network files are image files, text files, animation files, audio files, video files, and other network controls.
  • a typical interactive content distribution system such as an interactive television website.
  • the interactive TV website has a total web portal URL and corresponding home page files, such as the CCTV website home page:
  • the data organization of the above interactive content can be summarized as the organization mode shown in Figure 1.
  • the publishing method of the existing interactive content publishing system generally publishes the interactive content in the manner of FIG.
  • the database serves as a data storage layer of the publishing system to store specific interactive content (such as the webpage corresponding to each URL in FIG. 1), user management information (such as registration information and operation information of the registered user of the website), and the like;
  • the layer and the presentation layer present the interactive content to the user according to the operation request of the website user and the application process of the interactive content.
  • the user-used terminal device and the network server establish an IP two-way network through broadband, ADSL, wireless communication network, etc., and transmit the interactive content of the website in the HTTP/HTTPS layer of the TCP/IP network protocol stack.
  • interactive content can be delivered via the wireless framework TCP/IP (wTCP/IP).
  • the user's operation of interacting with the above-mentioned publishing system by the terminal device is generally performed as follows:
  • the web browser of the user terminal device sends an HTTP request, such as a URL request, to the web server in the phase (1) of FIG. 2.
  • Network server received
  • the HTTP request obtain the corresponding webpage file from the database, and return it to the web browser of the user terminal, as shown in the (2) stage of FIG.
  • Figure 3 depicts the user experience described above.
  • the prior art interactive content distribution system has the following disadvantages: the interactive content is not associated with the television program in real time; the main page of the interactive content is performed through the IP two-way network, and the main page must be downloaded at the request of the end user, and It is inconvenient to use and takes up resources of the IP network. Summary of invention
  • a method for delivering interactive content includes the steps of: associating interactive content according to received digital broadcast program information to generate an interactive homepage; converting the generated interactive homepage into a homepage in the form of data broadcasting, and Transmitting to the terminal through the data broadcast channel; and transmitting the interactive content associated with the program to the terminal over the two-way network based on the request of the terminal.
  • an interactive content delivery system includes: a database that associates interactive content according to received digital broadcast program information to generate an interactive homepage; and a publishing module that obtains a homepage of the associated interactive content from a database, Converting the generated interactive homepage into a homepage suitable for data broadcasting and transmitting to the terminal through a data broadcast channel; and a web server connected to the terminal through a two-way network, extracting interactive content from the database based on the request of the terminal, and passing through the two-way network The interactive content associated with the program is sent to the terminal.
  • the method and system in accordance with the present invention have the following advantages: Make full use of the respective characteristics of digital TV broadcasting network and IP two-way network to deliver interactive content. Since the digital TV broadcasting network can broadcast the interactive content to the point-to-multipoint, compared with the point-to-point delivery of the IP network, the real-time performance of the interactive homepage of the program can be improved, the scope of the interactive homepage of the program can be expanded, and the program and interaction can be guaranteed. The exact match of the home page. At the same time, using the point-to-point delivery characteristics of the IP network, accurate delivery and personalized delivery of interactive content can be achieved.
  • Saving network resources of the IP network Since the interactive homepage of the program is broadcasted to the terminal device through the ESG data broadcast channel, the interactive homepage of the program does not occupy the IP network bandwidth, thereby reducing the repeated delivery of the interactive data on the IP network, saving the IP network.
  • Internet resources Reduce user's download traffic and reduce the cost of browsing interactive content: Since the interactive homepage of the program does not occupy the IP network bandwidth, the download traffic of the user downloading the interactive homepage on the IP network is reduced, thereby saving the user the cost generated by the download traffic. And the cost of browsing interactive content.
  • the present invention provides a new type of interactive TV experience mode for users, so that the traditional interactive content is changed from the interactive mode of waiting for the user request to the user terminal to the active content, and the program is actively pushed. A new way of interacting with simultaneous broadcasts. Thereby making the user's operation of the interactive content more convenient and direct.
  • Providing new ways to implement various interactive television applications With the method and system of the present invention, a variety of interactive television applications can be implemented.
  • the method and system of the present invention can realize the accurate delivery of the interactive content of the enhanced television; when the interactive content is the commercial advertisement, the method and system of the present invention can realize the accurate delivery of the television advertisement;
  • the interactive content is online ordering, television payment, the method and system of the present invention can implement more advanced television commerce applications.
  • BRIEF DESCRIPTION OF THE DRAWINGS 1 is a data organization method of prior art interactive content;
  • FIG. 2 is a structural diagram of a prior art interactive content distribution system
  • FIG. 4 is a schematic diagram of the identification information of the corresponding channel, the corresponding program, and the delivery time added to the interactive homepage of each program according to the present invention
  • FIG. 5 is a block diagram of an interactive television content delivery system according to an embodiment of the present invention
  • FIG. 6 is a flowchart of a user operation experience of the present invention
  • Figure 7 depicts a schematic diagram of the differences between data before and after conversion
  • FIG. 8 is a structural diagram of an organization relationship between three interactive pages and a "World Football" program according to an embodiment of the present invention.
  • Figure 9 depicts a schematic diagram of the publishing module 50 mapping the interactive home page to a format approved by the ESG data broadcast. detailed description
  • the data of the interactive content was reorganized using the program guide information.
  • the program guide information may be the SID, EID, and EIT broadcast time in the EPG information, and the interactive content may be the program interactive homepage.
  • the digital TV broadcast network uses the digital TV broadcast network and the IP two-way network to deliver interactive content.
  • the interactive main page corresponding to the program is delivered through the data broadcast channel in the digital television broadcast network.
  • the data broadcast channel of the present invention is an ESG data broadcast channel or an EPG data broadcast channel or an independent data broadcast. Channel, in this In the embodiment of the invention, the ESG data broadcast head end is taken as an example, but the present invention is not limited thereto.
  • Further and personalized interactive pages linked in the interactive home page are requested and retrieved via the IP two-way network.
  • the digital television broadcasting network may be a digital broadcasting standard and network designated by DVB, DAB or other standards organizations.
  • the interactive homepage corresponding to the selected program is directly obtained through the ESG data broadcast channel, and the user does not need to send the download request of the program interactive homepage to the IP network.
  • Further descriptions of the above aspects are as follows: Data organization of interactive content delivery system -.
  • FIG. 4 is a schematic diagram of the identification information of the corresponding channel, the corresponding program, and the delivery time added to the interactive homepage of each program according to the present invention.
  • the interactive homepage of program 1 is identified as CHANNEL_l/PROGRAM-1/TME_l, indicating that the interactive homepage corresponds to a television program whose channel is CHANNEL-1 and whose program is PROGRAM-1.
  • the time is TIME__1.
  • the specific form of the interactive homepage may be diverse, for example, a complete webpage (such as an html page) including information such as pictures, texts, or the like, or a separate image information (such as a jpg image), or a separate text message. (such as "World Football").
  • the interactive homepage contains a further interactive request URL for the user to access more interactive content.
  • the publishing method of the interactive content delivery system In terms of the way the interactive content is distributed, the present invention uses the structure shown in FIG. 5 to publish the interactive content. Different from traditional interactive websites, the corresponding interactive homepage of TV programs is passed. The head end of the ESG data broadcast in the digital television broadcasting system is directly distributed to the terminal device.
  • the publishing module 50 in the delivery system can simultaneously publish the corresponding program homepage to the ESG data broadcast channel while the television program is being broadcasted. For terminal equipment to receive in real time.
  • the subsequent pages linked in the program home page are obtained from the web server 60 by sending a download request.
  • the terminal device used by the user and the network server 60 establish an IP bidirectional network through a broadband, ADSL, wireless communication network, etc., and through the HTTP/HTTPS layer of the TCP/IP network protocol stack or through the wireless framework TCP/IP (wTCP/IP) Pass these subsequent interactive pages.
  • the publishing module 50 requests the web server 60 to obtain an interactive homepage of the program and description data describing the correspondence between the interactive homepage and the program, for example, the publishing module 50 as a client and acquires the data from the web server 60 in a web service manner.
  • the publishing module 50 maps the data to an ESG data broadcast approved form, such as renaming the interactive home page and the image files required to form the home page; mapping the index of the image file from the URL to a file approved by the broadcast channel (eg, file) Path; expands the URL of the subsequent interactive page linked in the home page to a full path; maps CHANNEL/PROGRAM/TIME describing the correspondence between the home page and the program into an ESG data broadcast approved form, such as SID/EID/TIME or servicelDRef I contentlDRef I Interactivity Window Start Time, etc.
  • the publishing module 50 then sends the file and data that have been mapped to the ESG data broadcast header, for example, the publishing module 50 as a client sends the interactive home page and description data to the ESG data of the mobile multimedia broadcast system as a web service. Broadcast head end -.
  • the ESG data broadcast headend will complete the function of broadcasting these data to the terminal device.
  • the mapping of the foregoing data may also be directly performed in the database 40, and the publishing module 50 directly sends the mapping result from the database 40 to the ESG data broadcast headend. It may also be that the mapping of the data to the data may be directly performed in the database 40, and the publishing module 50 requests the network server 60 to obtain the mapping result, and sends the mapping result to the ESG data broadcast header.
  • the program interactive homepage is synchronously played to the terminal device along with the broadcast of the program, and the terminal user can directly browse the corresponding program homepage content while watching the program without first issuing the homepage by the terminal.
  • the download request then obtains the page from the web server 60; further, the end user can click on the URL link from the program home page to obtain more and personalized interactive content, and the request is sent to the web server 60 through the IP network, as shown in the figure.
  • Stage (2) in 5; The web server 60 will obtain the corresponding interactive content from the database 40 according to the flow of the interactive application and the user's request and return it to the end user, as shown in Fig. 5 (3).
  • the user will be able to experience the TV program and the automatically synchronized program interactive homepage as shown in FIG. 6, and further interactively interact from the program interactive homepage, and
  • the URL links included in each interactive page are backtracked to the interactive page of the channel, such as the channel interactive page and the website homepage in the interactive website.
  • the interactive content delivery system of the present invention can be applied to various digital television broadcast networks, and is particularly suitable for use in mobile television broadcast systems such as DVB-H and other mobile digital multimedia broadcast networks.
  • the corresponding terminal can be a digital set-top box, or any mobile phone, laptop, PDA, PC or MP4, digital camera, portable receiving terminal and car receiving device with built-in mobile digital multimedia broadcast receiving module and QCIF and above resolution display.
  • FIG. 5 is a structural diagram of an interactive content delivery system according to an embodiment of the present invention.
  • the dotted line frame is an interactive content delivery system according to the present invention.
  • the content delivery system includes: a database 40, a publishing module 50, and a web server 60. The functions and functions of each module of the system are described below.
  • Database 40 :
  • the database 40 organizes and stores the interactive content in accordance with the aforementioned data organization.
  • the database 40 uses the program guide information to obtain the broadcast information of the program; and organizes the interactive content input into the database 40 into an interactive page or interactive application related to the program based on the program information.
  • the interactive content is associated with the channel and the program, and the attribute information associated with the interactive content and the program is generated, such as an interactive content index (such as a URL) and an ID of the associated channel. (such as SID, the channel to which the response belongs), the ID of the program to which it belongs (such as EID, the program to which the response belongs), the start time and end time of the interactive content
  • the associated channel ID value in the interactive content attribute needs to be set to the SID of the program, according to the program.
  • the EID sets the interactive content start time and end time, so that the interactive content X is bound to the program A. It is also possible to set the belonging channel ID value in the interactive content attribute to the SID of the program, and set the belonging program ID value in the interactive content attribute to the EID of the program, so that the advertisement X can also be bound to the program A.
  • the relationship between the program and the SID and EID is as follows. For example, the "evening football" program played by the CCTV 5 nights from 21:00 to 23:00 can be described as SID.
  • the EIT table is an event information table that contains data related to events and programs, such as: program title, start time, duration, short description of the program, program extension description, program classification, actors, directors, studios, awards, etc.
  • Various keywords and descriptions, etc. In the database 40, interactive content and television programs can also be organized according to certain organizational policies. For example, channels, programs, time, etc. can be used as conditions for data organization. Directly bind a certain set of interactive pages; it can also classify the classification rules according to the market positioning of the TV channels on the entire broadcast network and the group characteristics of the users, and use the classification rules to guide the organization and delivery of the interactive content.
  • Table 1 is a way of dividing TV programs and interactive content and the corresponding rules between the two. According to Table 1, the interactive content recommended for the interactive content of the car is the time period associated with the sports, tourism, technology/exploration and fashion/magazine TV sections.
  • Table 1 Examples of interactive content and program delivery strategies Further, in order to achieve accurate delivery of interactive content to users or terminals, the database
  • the 40 can also store user basic information, user access records, terminal information, etc., according to the information, the length of time, the time period, the frequency, the user's local area, the user's annual location, and the user's income of the user's access to the interactive content of the program can be counted. Segment, user industry, etc. By analyzing the user's viewing habits, it is possible to provide a more accurate delivery strategy for the organization of interactive content.
  • the basic information and the terminal identifier of each terminal user are stored in the database 40.
  • the source of the user information may be the registration information left by the user when registering, or may be the user management of the operator.
  • the user information in the system may also be user information provided by a third party.
  • the terminal identification item in Table 2 is used to identify and distinguish each user and its terminal.
  • the interactive content delivery system can retrieve the information corresponding to the user and its terminal corresponding to the identification, such as the name, gender, etc. of the user corresponding to the identifier; the items in Table 2 can be used to perform each A retrieval, statistical operation, for example, by retrieving the terminal identification item 355021/00/111384 to obtain the terminal model of the terminal: NOKIA-7710; by retrieving the terminal model item NOKIA-7710, obtaining the number of all users using the terminal model, and the like.
  • the database 40 also contains an operational record of each end user for the interactive content, as described in Table 3.
  • the identification can be obtained by searching the terminal identification item 355021/00/111384.
  • the corresponding content that the corresponding user has clicked on and the number of times each interactive content has been clicked by the user, etc. (the table indicates that the user corresponding to the logo has clicked on the interactive advertisement of Coca-Cola twice).
  • various analysis results for formulating the delivery strategy can be obtained, as described in Table 4. If you combine the information in Table 2 and Table 3, you can get more statistical information.
  • the terminal identifier retrieves the gender item in Table 2, and further knows that the gender of the user is a female. From this, statistics such as the gender distribution ratio of the user group clicking on an advertisement can be counted. For example, as described in the gender ratio item in Table 4.
  • the other items in Table 4 are available through similar searches and statistics. For example, the age distribution of users browsing an advertisement, the distribution of terminal types used by users, and the like are counted.
  • the web server module 60 is responsible for extracting the interactive content in the database 40 and organizing the interactive content and operational processes in accordance with the established data organization for returning the interactive content upon request by the publishing module 50 or the terminal. For binding the interactive content to the terminal user group and performing accurate delivery, the network server 60 can select and return the corresponding interactive content by determining the terminal device information included in the download request sent by the terminal, thereby realizing accurate delivery and individuality of the interactive content. Delivery.
  • Terminal ID number such as a set top box ID, an IMEI number of the mobile phone
  • terminal device authorization information such as CA and DRM authorization number
  • the publishing module 50 is responsible for placing the interactive home page of each channel or program into the ESG data broadcast headend.
  • the publishing module 50 requests the web server 60 to obtain an interactive homepage for each channel and program and description data describing the interactive homepage and the program correspondence relationship (for example, Table 5) in real time or in advance before the program is broadcasted, for example, the publishing module 50 is used as a client.
  • These data are obtained from the web server 60 in the form of a web service.
  • the publishing module 50 maps the data to an ESG data broadcast approved form, such as renaming the interactive home page and the image files required to form the home page; converting the index of the image file from the URL to a file approved by the broadcast channel (eg, file) Path; expands the URL of the subsequent interactive page linked in the home page to a full path, and so on.
  • Figure 7 depicts the difference between these data before and after conversion. Release module
  • the cloth module 50 serves as a client to send these interactive home pages and description data to the ESG broadcast headend of the mobile multimedia broadcast system in a web service manner.
  • the ESG broadcast headend will complete the function of broadcasting these data to the terminal device.
  • the above interactive content delivery system is delivered as follows:
  • the data of the interactive content is organized into an interactive homepage, a subsequent or personalized interactive page related to the program.
  • the publishing module 50 converts the program interactive home page into an ESG data broadcast approved form.
  • the publishing module 50 puts the interactive homepage corresponding to the program into the ESG data broadcast header.
  • the user browses the interactive homepage of the program at the terminal, and requests the web server 60 to obtain further or personalized interactive content through the URL link in the homepage.
  • the web server 60 acquires the corresponding interactive content from the database 40 according to the download request, and returns it to the user terminal.
  • the following describes a method for accurately placing relevant interactive content of the "Tianxia Football" program of the central television station in the mobile digital multimedia broadcasting system in conjunction with a specific example.
  • the mobile digital multimedia broadcasting system such as DVB-H mobile TV broadcasting system
  • the following interactive content is accurately distributed for the CCTV sports channel "World Football" program:
  • the content of the program homepage is the preview of the event, and the homepage contains a download request for the prize contest page.
  • the download request is:
  • Page 2 is the quiz title for the team that predicts the advanced ball, indicating that the prize is a NOKIA-N92 dedicated car charger.
  • the organization strategy for the above three interactive pages is: Simultaneously play the interactive homepage of the program when the "World Football" program is broadcast. When a user clicks on the download request of the prize contest page in the interactive homepage, different contest pages are returned depending on the model of the terminal. If the terminal model is NOKIA—7710, return to the quiz page 1; if the terminal model is NOKIA—
  • the database 40 first obtains information of each program from the program guide information information (here, EPG/ESG information), such as the identification of the program, the play schedule of the program, and the like.
  • the database 40 also obtains three interactive pages in the embodiment that require precise delivery. Assume
  • the publishing module 50 acquires these data from the web server 60 as a client in a web service manner in real time or in advance.
  • the specific implementation of the web service may be a data transfer instruction provided by the publishing module 50 to the web server 60, for example.
  • the input parameter channel is the channel identifier corresponding to the program interactive homepage, such as "CCTV Sports Channel”, “CCTV-5" or channel number "0x05", etc.;
  • the input parameter program is the program identifier corresponding to the program interactive homepage, for example " The world football “or program number” 0x03 "etc;
  • input parameter time is the program play time or interactive homepage launch time;
  • the output parameter data is the interactive home page file and the image files contained therein.
  • the web server 60 obtains the corresponding interactive homepage file from the database 40 by using "channel", “program” or “time” in the transfer instruction as a search condition, and returns it to the distribution module 50 by "data” in the transfer instruction. .
  • the publishing module 50 maps it to a format approved by the ESG data broadcast headend, as shown in Figure 9. among them
  • the program interactive home page before conversion is the original file obtained by the web server 60 from the database 40; after the distribution module 50 acquires the original file and converts it, it generates a broadcast file that can be broadcast by the ESG data broadcast channel and acquired by the terminal.
  • the correspondence between the program and the interactive homepage is also mapped by Table 5 to the form approved by the ESG data broadcast such as Table 6 or Table 7.
  • Table 7 is issued by the module 50 as a client to send the interactive home page and the channel/program correspondence to the ESG broadcast head end of the mobile multimedia broadcast system in a web service manner (for example, the DVB-H compliant ESG broadcast headend) ).
  • the specific implementation of the web service may be a data transfer instruction provided by the publishing module 50 to the ESG broadcast headend, for example
  • ServicelD is the channel/program identifier corresponding to the program interactive homepage, such as SID_1/EID-1 or ServicelDRef/ContentlDRef; data is the interactive homepage page file and the image files contained therein.
  • the ESG data broadcast headend broadcasts the interactive home page to the terminal device according to servicelD.
  • the interactive homepage of the "World Football" program is simultaneously broadcasted on the ESG data broadcast channel.
  • the user is on a mobile digital multimedia broadcast terminal device (for example, a model number is
  • the terminal can receive and display the corresponding program interactive homepage at the same time.
  • the user browses the interactive homepage of the program, and further clicks on the prize contest link on the homepage, and the terminal passes through the IP network (for example, wireless)
  • GPRS communication network sends an HTTP request to the network server 60: http://www.cctv.com/program/totalsoccer/01/guess.shtml Since the header data of the HTTP request contains User Agent information, which is for the terminal
  • the description data of the device type, for example, the user agent information of the terminal device includes the identifier of "NOKIA-7710", and the network server 60 can determine that the terminal device is the NOKIA-7710 mobile phone.
  • the web server 60 will extract the quiz page 1 provided to the NOKIA-7710 mobile phone from the database 40: http://wwwxctvxom/program/totalsoccer/01/guess_l.shtml, and pass it through The IP network is returned to the end user.
  • the content of the quiz page that the user sees will be the quiz title for predicting the score of the game.
  • the prize is also designated as NOKIA-7710 dedicated earphone; accordingly, if a NOKIA-N92 mobile phone terminal is sent The download request for the prize quiz page, web server 60 will return to the quiz page 2: http://www.cctv.com/program/totalsoccer/01/guess_2.shtml o
  • the content of the quiz page seen by the user of the terminal will be a prediction
  • the quiz title of the team of the advanced ball also marked the prize for the NOKIA-N92 dedicated car charger.
  • the method and system of the present invention combines the resources of a digital television broadcasting network and an IP two-way network to associate traditional interactive content with a television channel/program in a novel organization and publishing manner, thereby providing users with a new type of interaction.
  • the content is accurately delivered to relevant TV channels/programs and further personalized personalized content based on user characteristics.
  • a variety of interactive television applications can be implemented using the method and system of the present invention. For example, when the interactive content is the extended information of the channel/program, the method and system of the present invention can realize the accurate delivery of the interactive content of the enhanced television; when the interactive content is the commercial advertisement, the method and system of the present invention can realize the precision of the television advertisement. Delivery; when the interactive content is online ordering, television payment, the method and system of the present invention can implement more advanced television commerce applications.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un procédé et système de distribution de contenu interactif dans le système de diffusion multimédia numérique mobile. La procédé de distribution de contenu interactif comprend les étapes suivantes : l'association du contenu interactif en fonction d'une information de programme de diffusion numérique reçue pour générer la page interactive principale; la transformation de la page interactive principale en page principale de mode de diffusion de données, et sa transmission au terminal par le canal de diffusion de données ; et la transmission du contenu interactif associé au programme au terminal par le réseau bidirectionnel en fonction de la demande du terminal. Grâce à l'utilisation du procédé et du système de l'invention, la ressource du réseau IP peut être économisée, le débit de téléchargement et le coût de navigation dans le contenu interactif peuvent être réduits, la distribution précise et personnelle du contenu interactif peut être réalisée.
PCT/CN2006/003709 2006-07-24 2006-12-30 Procédé et système de distribution de contenu interactif WO2008014646A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
PCT/CN2006/001821 WO2008017192A1 (fr) 2006-07-24 2006-07-24 Système de télévision interactive et procédé pour mettre en œuvre une télévision interactive
CNPCT/CN2006/001821 2006-07-24

Publications (1)

Publication Number Publication Date
WO2008014646A1 true WO2008014646A1 (fr) 2008-02-07

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PCT/CN2006/001821 WO2008017192A1 (fr) 2006-07-24 2006-07-24 Système de télévision interactive et procédé pour mettre en œuvre une télévision interactive
PCT/CN2006/003709 WO2008014646A1 (fr) 2006-07-24 2006-12-30 Procédé et système de distribution de contenu interactif

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Application Number Title Priority Date Filing Date
PCT/CN2006/001821 WO2008017192A1 (fr) 2006-07-24 2006-07-24 Système de télévision interactive et procédé pour mettre en œuvre une télévision interactive

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CN (1) CN101502113A (fr)
WO (2) WO2008017192A1 (fr)

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CN101854513A (zh) * 2010-02-05 2010-10-06 深圳市同洲电子股份有限公司 一种数字电视互动方法、设备及系统

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WO2008017192A1 (fr) 2008-02-14
CN101502113A (zh) 2009-08-05

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