WO2007029274A1 - Systeme de teledetection et de teletransmission de donnees d'ecoute a partir de radiorecepteur et de televiseur et dispositif pour la mise en oeuvre du systeme - Google Patents

Systeme de teledetection et de teletransmission de donnees d'ecoute a partir de radiorecepteur et de televiseur et dispositif pour la mise en oeuvre du systeme Download PDF

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Publication number
WO2007029274A1
WO2007029274A1 PCT/IT2006/000368 IT2006000368W WO2007029274A1 WO 2007029274 A1 WO2007029274 A1 WO 2007029274A1 IT 2006000368 W IT2006000368 W IT 2006000368W WO 2007029274 A1 WO2007029274 A1 WO 2007029274A1
Authority
WO
WIPO (PCT)
Prior art keywords
radio
station
audience data
data
fact
Prior art date
Application number
PCT/IT2006/000368
Other languages
English (en)
Inventor
Maurizio Bianchetti
Raffaele Vissani
Original Assignee
Gest.I.Tel. S.R.L.
Telit S.R.L.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Gest.I.Tel. S.R.L., Telit S.R.L. filed Critical Gest.I.Tel. S.R.L.
Publication of WO2007029274A1 publication Critical patent/WO2007029274A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/37—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/40—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast time
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/49—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations
    • H04H60/51—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations of receiving stations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H2201/00—Aspects of broadcast communication
    • H04H2201/30—Aspects of broadcast communication characterised by the use of a return channel, e.g. for collecting users' opinions, for returning broadcast space/time information or for requesting data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/93—Wired transmission systems
    • H04H60/94—Telephonic networks

Definitions

  • the present patent application for industrial invention refers to a remote detection and transmission system of audience data from individual radio and television sets, and to the relevant device for system implementation.
  • audience data of individual television and radio channels is detected to measure the success of different stations and consequently determine their importance as advertising means.
  • this system provides for the realization of "only” 72,000 interviews every year, divided into four quarter sessions for the entire national territory.
  • This system is completely anachronistic and not very reliable, due to the fact that the number of car radio sets has considerably increased over the years and that (in view of the huge popularity of mobile telephones) users of fixed telephones are no longer a representative sample of the dynamic modern users that listen to the radio while driving. This is confirmed by the discussions and objections that currently accompany the audience measurements made with the "Audiradio" system.
  • the people who are interviewed over the telephone to express their liking on a specific programme of a specific radio station are not able to give a well-founded opinion on each single program, and simply tend to mention the name of the radio station that they remember for personal reasons.
  • the detection system of the present invention was developed starting from these critical evaluations to provide an objective, quick and updated system to detect audience data of individual radio and TV sets, both fixed and mobiles, including the ones installed in vehicles.
  • the present invention is based on the idea of creating a direct dialogue between each radio or TV set and a central station for the collection and processing of audience data.
  • This system allows to determine the radio or TV broadcasting station the user is tuned in to, the time the user remains tuned in, the time on which tuning started, and the position of each detected radio or TV set on the territory.
  • the information is "saved" in a suitable memory associated with the same radio or TV set, from which it is downloaded over the phone to a collection and processing central station, following to a specific request periodically made by the station.
  • each radio or TV set included in the said detection system is provided with a specific device, consisting in an interface board with F. M. and/or RDS (for radios) demodulator or Teletext and other identification devices (for TVs) used to extract the above information from the relevant radio or TV set, by means of a suitable software programme that is also used to manage and permanently store data in the interface board.
  • a specific device consisting in an interface board with F. M. and/or RDS (for radios) demodulator or Teletext and other identification devices (for TVs) used to extract the above information from the relevant radio or TV set, by means of a suitable software programme that is also used to manage and permanently store data in the interface board.
  • the interface board is also provided with a modem (preferably GSM) to transmit data to the remote collection and processing station.
  • a modem preferably GSM
  • the latter In order to allow the "dialogue" between the interface board and the radio or TV set, the latter is equipped with one output that provides an MPX signal or an LF. 10.7 MHZ signal (for radios) or a Teletext signal (for traditional TVs) in one connector.
  • an MPX signal or an LF. 10.7 MHZ signal (for radios) or a Teletext signal (for traditional TVs) in one connector.
  • information is extracted through serial connections (RS232 or USB) that contain the station identification code, which are hereinafter defined as “serial connections" for easier reference.
  • the signals related with the position of the radio or TV set provide a univocal, reliable detection of the radio station and relevant broadcasting station or the TV channel and relevant broadcasting station to which the monitored radio or TV set is tuned in.
  • the information detected by the radio or TV set and stored in the interface board refer to:
  • P.I. Program Identifier
  • data collected from each monitored radio or TV set is sent to the collection station in SMS format with a message sent by each detection system when the maximum storage capacity has been reached.
  • the frequency used to transfer data from the individual sets to the collection and processing station is established from time to time.
  • This new technology can be advantageously applied both on car radio sets (which today probably represent the higher number of radio sets) and in domestic fixed sets.
  • the system of the invention can also be used on last generation cellular phones (i.e. telephones used to listen to the radio and watch TV by means of the said "DVB-H” or "DMB” system) since they are provided with suitable radio and TV receivers that operate with analogue (FM) or digital
  • the application of the detection system can be especially interesting for this type of cellular telephones, in view of the large popularity of these telephones among young users, who are often the most regular users of radio or TV.
  • This type of cellular telephones can be adapted to the requirements of the system of the invention by simply installing an interface board with the software necessary to record audience data for each single mobile telephone. With reference to the transmission of audience data to the collection and processing central station, the same GSM modem normally supplied with these telephones can be advantageously used.
  • FIG. 1 , 2 and 3 are block diagrams that illustrate the configuration of the system in a radio or TV set installed on board a vehicle, a fixed telephone and a last-generation cellular telephone, respectively.
  • the radio or TV set (1 ) suitably provided with one MPX or LF. 10.7 MHZ, Teletext or different, is interfaced with the device of the invention (2), consisting in an interface board provided with F. M. and/or RDS demodulator, Teletext decoder or serial connection and with a memory; the board (2) receives and suitably stores audience data from the monitored set (1 ) by means of a suitable software programme.
  • the board (2) cooperates with a GSM modem (3) that downloads the stored data to a suitable central station for data collection and statistical processing, following to a request sent by the station; in this case data is transferred over the GSM network.
  • Figure 2 illustrates the system of the invention implemented for a fixed radio or fixed TV set (10) provided with the same MPX or I. F. 10.7 MHZ output, Teletext decoder or serial connection and interfaced with the aforementioned board (2).
  • the board (2) preferably uses a modem (30) that cooperates with the public fixed telephone network.
  • Figure 3 refers to the implementation of the system of the invention for a last generation cellular telephone, of the type that also incorporates a radio receiver or a small TV set (100).
  • the said interface board (2) is incorporated in the telephone and uses the same GSM modem (300) normally provided with the telephone to download data, which usually cooperates with the GSM transmitter-receiver (300a) and with the SMS management (300b).

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

La présente invention a trait à un système de télédétection et de télétransmission de données d'écoute à partir radiorécepteur et de téléviseur, caractérisé en ce qu'il réalise de manière séquentielle la détection automatique de données d'écoute à chaque fois qu'un radiorécepteur ou un téléviseur individuel est allumé (sous forme d'information concernant la station de radiodiffusion ou le canal de télévision, concernant l'instant de début d'écoute de l'utilisateur de chaque canal radio ou de télévision, concernant la période d'écoute pour chaque canal radio ou de télévision), le stockage de données d'écoute dans une mémoire appropriée associée au radiorécepteur ou téléviseur et le téléchargement des données d'écoute vers une station centrale de collecte et de traitement, en réponse une requête transmise par la station centrale.
PCT/IT2006/000368 2005-05-19 2006-05-16 Systeme de teledetection et de teletransmission de donnees d'ecoute a partir de radiorecepteur et de televiseur et dispositif pour la mise en oeuvre du systeme WO2007029274A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ITMC2005A000047 2005-05-19
ITMC20050047 ITMC20050047A1 (it) 2005-05-19 2005-05-19 Sistema per la rilevazione e la trasmissione a distanza dei dati di ascolto relativi ai singoli apparecchi radio e dispositivo per l'attuazione di tale sistema.

Publications (1)

Publication Number Publication Date
WO2007029274A1 true WO2007029274A1 (fr) 2007-03-15

Family

ID=36658874

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IT2006/000368 WO2007029274A1 (fr) 2005-05-19 2006-05-16 Systeme de teledetection et de teletransmission de donnees d'ecoute a partir de radiorecepteur et de televiseur et dispositif pour la mise en oeuvre du systeme

Country Status (2)

Country Link
IT (1) ITMC20050047A1 (fr)
WO (1) WO2007029274A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2715016A1 (fr) * 1994-01-10 1995-07-13 Charlet Sandrine Dispositif autonome et portatif de mesure d'audience des stations de radiodiffusion et des chaînes de télévision, procédé et système pour sa mise en Óoeuvre.
WO2002017429A1 (fr) * 2000-08-21 2002-02-28 D-Ratings Digital Ratings Services Ab - Systeme et procede de mesure de l'audience d'un media
WO2004068255A2 (fr) * 2003-01-28 2004-08-12 Adviser Brasil Ltda. Systeme de mesure conjugue du sondage et du repertoire de l'audience

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2715016A1 (fr) * 1994-01-10 1995-07-13 Charlet Sandrine Dispositif autonome et portatif de mesure d'audience des stations de radiodiffusion et des chaînes de télévision, procédé et système pour sa mise en Óoeuvre.
WO2002017429A1 (fr) * 2000-08-21 2002-02-28 D-Ratings Digital Ratings Services Ab - Systeme et procede de mesure de l'audience d'un media
WO2004068255A2 (fr) * 2003-01-28 2004-08-12 Adviser Brasil Ltda. Systeme de mesure conjugue du sondage et du repertoire de l'audience

Also Published As

Publication number Publication date
ITMC20050047A1 (it) 2006-11-20

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