Classifications

• • G—PHYSICS
  • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
  • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
  • G09F19/00—Advertising or display means not otherwise provided for
  • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated

Definitions

• the technical solution described in this document concerns an advertising medium that improves safety in addition to providing information to consumers.
• Advertising information is diffuued to consumers using various kinds of advertising media. These media can be divided into direct and indirect advertising, which include mainly personal contact with potential customers and various advertising means. Some of the widespread and mass advertising media include advertisements in the mass media, such as television, radio, newspapers, magazines, posters, and the like.
• the advertising medium described in this technical solution which consists of a fixed framed transparent space attached to a walkway that alerts pedestrians to the existence of a crosswalk adjoining the sidewalk on which the advertising fixture is situated.
• the technical solution consists of a framed transparent panel attached to a sidewalk, its part, or another pedestrian area in a way ensuring pedestrian safety and advising of the presence of a crosswalk.
• the panel is located in the proximity of a crosswalk, at intersections with or without traffic lights.
• panels are equipped with a device producing light and sound signals that alert pedestrians to a nearby crosswalk. Panels are illuminated to be visible at night. Panels must be attached to walkways in a firm manner, so that the advertising placed under the transparent area can be seen by pedestrians.
• the technical solution is described in detail using examples of actual fixtures.
• the enclosed drawing depicts an advertising fixture that employs this technical solution and possible location where this advertising medium can be installed.
• Figure 1 shows an advertising fixture with a transparent panel and light or sound signals.
• Figure 2 shows an advertising fixture with a transparent panel and fixed frame.
• Figure 3 shows an advertising fixture with a transparent panel, fixed frame, and spotlights.
• Figure 2 shows the bird's eye view of an advertising fixture at an intersection with traffic lights.
• Figure 3 shows the bird's eye view of an advertising fixture at an intersection without traffic lights.
• Figure 4 shows the bird's eye view of an advertising fixture at an unprotected railway crossing.
• the advertising fixture consists of a transparent panel installed vertically at the height of circulating pedestrians near a crosswalk.
• An advertisement consisting of an illuminated poster is located under the transparent panel.
• the fixture is equipped with a device that changes the advertising motive at regular intervals.
• the transparent panel is inside a metal frame that can be fitted with spotlights.
• the entire transparent panel is placed inside a hinged frame and a device allowing unlocking and opening the board, allowing the advertising content to be changed frequently and rapidly.
• the entire assembly is located near a pedestrian crosswalk to alert approaching pedestrians and slow down their fast movement, especially in cases where the crosswalk is not equipped with traffic lights.
• the panel has metal frame that bears important information for pedestrians, such as important telephone numbers, city information, and police information.
• the panel is suitably illuminated and equipped with a device producing sound and light signals that alerts people to nearby crosswalk, thus reducing the incidence of injuries sustained by distracted persons.
• Advertising placed under the transparent panel can be fully used while pedestrians are waiting for automobiles to pass or the green light.
• the framed panels illuminate crosswalks during the day and at night, including crosswalks with no traffic lights.
• the design of the fixtures is complementary to the aesthetic image of cities and municipalities.
• the advertising fixture described in this technical solution can be used mainly for highlighting pedestrian crosswalks, passageways, crossings, shopping areas, parking lots, and the like.

Landscapes

• Business, Economics & Management (AREA)
• Accounting & Taxation (AREA)
• Marketing (AREA)
• Physics & Mathematics (AREA)
• General Physics & Mathematics (AREA)
• Engineering & Computer Science (AREA)
• Theoretical Computer Science (AREA)
• Illuminated Signs And Luminous Advertising (AREA)

Applications Claiming Priority (2)

Publications (2)

Family

ID=34529540

Family Applications (1)

Country Status (2)

Citations (4)

• 2005
  • 2005-01-13 CZ CZ200516194U patent/CZ15255U1/cs not_active IP Right Cessation
  • 2005-09-16 WO PCT/CZ2005/000071 patent/WO2006074616A2/en active Application Filing

Patent Citations (4)

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